The Succeeding Small Podcast
By Madeleine Costa
The Succeeding Small Podcast May 03, 2023
Google Ads vs. Facebook Ads
Are you considering paid advertising to help bring in new customers to your small business? Then today's episode is for you! Madeleine dives into the differences between Google Ads and Facebook Ads and how to tell which one (or if either of them) is right for your business.
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How To Optimize Blog Posts for SEO w/Free Checklist!
Ready to make your blog posts work for your SEO? Today, Madeleine is giving you the ULTIMATE HOW TO GUIDE for optimizing your blog posts for SEO!
Download your free checklist with all of these tips here!
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How We Set Goals As A Six-Figure Company
As we near the end of Q1, Madeleine gives you a behind-the-scenes look at how she and her team at Succeeding Small set their 2023 goals.
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6 Things to Consider When Setting Your Marketing Budget As A Small Business
As a small business owner, you know that making wise financial decisions is a vital part of your responsibilities. When setting your marketing budget, it is important to remember that marketing is an investment, while also considering these 6 points in your business, to ultimately set a budget that will get your business where you want it to go. You'll want to grab your notebooks for this one!
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Niche Marketing Strategies for Small Businesses
Have you niched down in your business and are now wondering how to find your niche audience? Look no further than today's episode where Madeleine will dive into 5 niche marketing strategies for small businesses and what EVERY small business needs in order to market to their ideal customer.
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What I've Learned In My Five Years Of Business
Succeeding Small just turned five years old! Listen to today's podcast as CEO and Founder Madeleine Costa dives into the last five years of building her business, from her one-woman operation to a six-figure company, and each of the valuable lessons she learned along the way.
Listen to: How To Start An Internship Program
Listen to: 3 Lessons I Learned From My Business Coaches
Listen to: Should You Hire An Assistant?
Listen to: Small Business Branding 101 ft. Neon Pig Creative
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The Best Marketing Strategies For Service Based Businesses
If you think that all marketing strategies work for all types of businesses, think again. If you own a service-based business, today's episode is for you! Learn the top marketing strategies to help your business get found online, build trust with your customers, and ultimately make more sales.
Full Show Notes
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What Is A Lead Magnet And Why Do You Need One?
Does your business have a captivating lead magnet that is driving sales on your website? Today Madeleine is diving into creating a lead magnet strategy that generates warm leads for your business by allowing your website visitors, blog readers, and even social media followers to "raise their hand" and opt-in to hear a pitch directly from you.
10 Reasons Your Site Isn't Converting: Download Your Free Guide Here!
Send your lead magnet and nurture your leads with Flodesk!
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Small Business Branding 101 ft. Neon Pig Creative
Does your small business need a branding refresh? Have you had the same logo since your founding but no longer feel it represents you or your business? Today Madeleine is joined by Colin Christie and Laura Schnarr, founders of Neon Pig Creative and the masterminds behind the Succeeding Small brand and logo! Get ready to have your biggest branding questions answered!
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Persuade Your Customers With Your Marketing Message: Here's How
Are you ready to learn the secret weapon behind every persuasive marketing campaign? From political ads to fundraising for animal shelters, every great persuasive message begins with an understanding of rhetoric. Get your notebooks ready, in today's episode, Madeleine is diving into one of her favorite topics and giving you the basics you can use to update your company's messaging today!
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Your Small Business Needs SEO: Here's Why
Did you know that only 53% of small businesses are currently investing in SEO? But 25% of small businesses are looking to start implementing SEO into their marketing strategy before the end of the year. Why? Because of this simple fact: SEO generates leads. Today Madeleine will dive into the top reasons why your website needs SEO to compete online.
Check out our Blog for more SEO tips and strategies!
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My Daughter is One: What It Has Been Like As a Momprenuer
Today, Madeleine is celebrating her daughter, Cadence’s, first birthday and reflecting on the life-change of adding a new identity to her list of titles: CEO, Entreprenuer, Thought-Leader, and now: Mother.
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Why Your Website Isn't Getting Any Traffic
Did you spend countless hours and plenty of money on your website only to have no visitors and no money generated from it? Today, Madeleine is diving into exactly why your website isn't getting any traffic. Get your pen and paper ready because today's episode is full of tips and strategies you can use today!
10 Ways To Increase Traffic On Your Website For Free
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12 PRODUCTIVITY TOOLS YOUR SMALL BUSINESS NEEDS
As a business owner, maximizing your productivity can seem like a never-ending goal. Today, Madeleine dives into 12 Productivity Tools that can save your small business time, money, and resources! Get ready to take some notes and start enhancing your business's productivity! Be sure to click the full show notes for those discount codes mentioned in the episode!
Full show notes & Discount Codes!
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5 Ways to Generate Sales When Business is Slow
Has it been a while since your phone rang? Are no new contact forms coming in from your website? Every business goes through lulls, but today Madeleine is diving into 5 proven ways to generate sales when business is slow. Try these techniques today to help boost this month's revenue!
How Your Competition Can Grow Your Business
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I Took 5 Vacations This Year: Here's How I Did It
As a business owner, do you feel like you quit the 9-5 only to work 24/7? Well CEO and Founder of Succeeding Small, Madeleine Costa dives into how she took 5 vacations this year and kept her business running smoothly the whole time. Get ready to be inspired to take a well-deserved break or simply start putting these steps into practice for the future!
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Digital Marketing for Small Businesses: An Introduction to Strategy & Success
Does every small business need digital marketing? Well, based on the recent statistic that 70-80% of people research a company online before making a purchase, the answer would be - absolutely. In the Season 2 premiere episode, Madeleine Costa dives into a few of the top digital marketing strategies small businesses can consider and how to create a plan that will lead to success and visibility online.
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Scaling Your Business Around Your Boundaries with Kristen Faith Sharpe
We entrepreneurs often go into business for ourselves because we have a vision for our life. We want to do life on our own terms. So what happens when our business starts running our life and taking us away from the things that matter most? Life is so much more than your organization, and Kristen Faith Sharpe is here to tell us how you truly can have the best of both worlds when it comes to work/life integration. You can make a HUGE impact with your business, while being protective of your time. Tune in for an incredible interview with the woman who was just nominated as a finalist for Young Entrepreneur of the Year with the BBB and SBDC!
Podcast notes
Full show notes
Learn more about Kristen Faith Sharpe
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Google Ads vs. SEO: Which Marketing Strategy Is Best For You?
While there are many options for spending your marketing budget, Google Ads and SEO are two that can prove extremely effective in your business but can become costly. So which is best for your business? Today Madeleine dives into how to know which option is right (or wrong) for you!
Not sure which strategy is best for your business? Schedule your free consultation with a member of our team!
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S1:E2 - SEO EXPLAINED in Under 20 Minutes
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How To Create A Goal-Driven Marketing Strategy
When it comes to marketing your business, it can be overwhelming and intimidating to develop a strategy. While there are so many options and techniques for marketing your small business, today, Madeleine takes you through the exact method she uses to develop the marketing strategies for her clients and her own business.
Podcast notes
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3 Lessons I Learned From My Business Coaches
Have you wondered what a business coach can do to help you scale your small business? Today, Madeleine dives into the top 3 lessons she has learned from her business coaches and how they have drastically changed the way she runs her business!
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10 Ways to Increase Traffic to Your Website for FREE
Ready to start getting more visitors to your website? These 10 tips are proven ways to increase traffic to your website, ready for the best part? They all can be done for free!
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10 Backlink Strategies for Small Businesses
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Episode 12 | How Short Form Video Can Be a Game Changer For Your Small Business ft. Sophia Ivy
Have you been trying to hack social media for your small business? Do Instagram Reels, Stories, TikTok and hashtags have you stumped? Meet the woman behind Succeeding Small's social media - Sophia Ivy. In today's episode, Sophia demystifies the Instagram algorithm, explains the basics of hashtag strategy, and gives you practical tips for using short-form videos and trends to your advantage to grow your brand on social media.
Podcast notes
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Goal Digger Episode: The Instagram Hashtag Deep Dive You’ve Been Waiting For
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Scaling Down to Scale Up with Matthew Biera
Have you ever felt out of control in your business? Your business is growing yet you feel constantly behind and inconsistent? Today's guest is here to tell you first hand that sometimes you have to scale down your business in order to scale up! Get ready to here from our first podcast guest, Matthew Biera of Colorado Junk Removal as he dives into how slowing down his growth and establishing processes and procedures truly helped him sustainably grow his business.
Learn more about Matthew Biera and Colorado Junk Removal:
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Watch Colorado Junk Removal on Youtube
Visit Colorado Junk Removal Website
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10 Backlink Strategies for Small Businesses
Have you been wondering how to take your SEO to the next level and be found by your customers on Google? Today Madeleine discusses 10 simple backlink strategies that you can implement in your business today!
10 Backlink Strategies for Small Businesses
- Power Partners
- Guest Blog Posts
- Help A Reporter Out
- Content Marketing
- Industry Specific Directories and Organizations
- Community Sponsorship Opportunities
- Job Postings
- Vendors and Suppliers
- Offer a Scholarship
- Competitor Backlinks
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Top 3 Mistakes I Made When Hiring
Being the leader of a company is incredibly challenging. Perhaps one of the toughest parts of running a small business is hiring new members of your team. Today, Madeleine opens up about the top 3 mistakes she made when hiring at her digital marketing agency.
Podcast notes
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Make managing your remote team a breeze with Hubstaff!
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5 Ways to Increase Conversions on your Website
Is your website working for you? Is it selling on your behalf? Is it helping take your potential customers from knowing who you are, to liking your products, to trusting you and ultimately making a purchase? Today Madeleine is taking your through 5 ways that you can QUICKLY increase conversions on your website!
Podcast notes
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Should You Hire an Assistant?
Have you been considering hiring an assistant but aren't sure where to start or if you even need one? Maybe you just need extra help in your business but don't know what to delegate? Today, Madeleine interviews her former Virtual Assistant and now Operations Manager of Succeeding Small - Madison Bowers on how to hire an assistant, what you're assistant can do to help you gain more time back and scale your business and how to make a healthy and thriving relationship between the two of you! This is an episode you won't want to miss so grab a pen and paper and get ready to take some notes!
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How to Start an Internship Program
Have you been considering adding an intern or two to your team but you aren't sure where to begin? In today's episode, Madeleine is going to take you through the step by step process of how she created and launched her extensive 3 month internship program that creates a beautifully symbiotic relationship between her interns and her company. If you have been wanting to create an internship program to pass on your skills or just need some extra hands to help with your day to day - this episode is for you!
Podcast notes
Watch this episode on Youtube: PREMIERING SATURDAY MARCH 12TH
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Top 5 Social Media Post Topics For Small Businesses
If managing your social media feels like a daunting task that you keep on ignoring, then today's episode is for you! Madeleine dives into the Top 5 proven post topics that she uses for her digital marketing agency as well as her client's social media to grow their engagement, build their brand and generate sales.
Download your free Social Media Post Topic Calendar here!
Watch this episode on Youtube: PREMIERING MARCH 5, 2022
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How Your Competition Can Grow Your Business
Today on The Succeeding Small Podcast Madeleine discusses a topic that might surprise you! Is it really possible to work with your direct competition and generate more sales for both of you? Learn Madeleine's top 4 strategies for working with your competitors and how to create a symbiotic relationship that is a win-win-win for you, your client and your competitor.
Watch this episode on Youtube: PREMIERING MARCH 4, 2022
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SEO EXPLAINED in Under 20 Minutes
Today on The Succeeding Small Podcast Madeleine will be covering what you need to know about Search Engine Optimization in under 20 minutes! For a full breakdown of all the details covered in today's episode click the Full Show Notes below!
Watch this episode on Youtube - PREMIERING March 3, 2022
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The Succeeding Small Story
Welcome to the premiere episode of The Succeeding Small Podcast! In today's episode, Succeeding Small CEO and Founder, Madeleine Costa will take you through the Succeeding Small story. Madeleine looks back on her own small business journey, how a marketing class changed her life, and how at age 20 she started her now six figure Digital Marketing Agency. Get ready to be inspired and empowered to start pursuing your dream, today!
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Introducing The Succeeding Small Podcast
Welcome to the Succeeding Small Podcast! Get ready to be challenged and inspired by Succeeding Small CEO and Founder, Madeleine Costa as she and her guests bring you the best tips, tactics and strategies for growing and scaling your small business.
Some of the topics to expect on The Succeeding Small Podcast include:
- How to effectively grow and scale your small business
- How to make your first hire and every hire after that
- How to manage your time so that you are always working on the most important tasks in your business
- How to strategically market your business and make your digital presence work for you
- Conversations with Madeleine's team members
- Interviews with other small business owners and experts
- and so much more!