The Succeeding Small Podcast

Transform your business finances with expert insights from CPA Susan Bryant! 🚀 In this episode of the Succeeding Small Podcast, we dive into strategies that empower scaling CEOs to achieve financial clarity, maximize profits, and align their financial goals with their vision.

Susan Bryant, a CPA, certified tax planner, and wealth strategist, shares:

• Key metrics every CEO must track

• When and how to hire financial team members

• Creating a financial forecast that drives profitability

• The power of aligning personal and business financial goals

• How to exit your business intentionally and profitably

  
  

Stop making gut decisions and start scaling with confidence! 🎯

Don't miss out—subscribe for more financial tips tailored to small business owners! Click the link below to access free resources and take the first step toward financial clarity.

Discover the transformative power of heart-led networking with Melissa Snow, the queen of networking and successful CEO.

In this episode, Melissa shares how networking goes beyond the traditional methods of business cards and elevator pitches. Instead, she reveals her approach to authentic, heart-centered networking that builds genuine relationships and fuels business growth.

Whether you're a six or seven-figure CEO or an entrepreneur scaling up, learn why networking remains a critical tool at every stage and how to do it strategically.

Key Topics Covered:

How heart-led networking fosters genuine business connections

Strategic networking tips for CEOs and high-level entrepreneurs

How to identify and nurture power partners

Filling gaps in your network to boost growth

Practical strategies for consistent relationship-building

YOUR FREE GUIDE to Buyer personasLearn what motivates your dream clients and sell smarter with our Buyer Persona Workbook. After you complete your workbook, you’ll be able to create customizable marketing campaigns, strengthen your offers, adjust your services, and connect with your customers on a whole new level – the sky is the limit!Don’t miss out on understanding what drives your dream clients to buy.

https://succeedingsmall.co/buyer-persona-workbook/

Key Moments:

00:00 - Introduction to Heart-Led Networking with Melissa

01:15 - Melissa’s Journey: From Paralegal to CEO

02:30 - How Networking Transformed Business Success

04:15 - The Evolution of Networking as a CEO

06:00 - Building Your Network: Strategic Approaches for Growth

07:30 - Power Partners & Filling Business Gaps

09:45 - Balancing Authenticity and Business Goals

11:30 - Relationship Nurturing for Long-Term Success

Learn how networking like a true leader can unlock new levels of success and build meaningful connections. Discover actionable insights to help you network with purpose, authenticity, and strategy.

Keywords:

networking strategy, heart-led networking, authentic connections, business growth, power partners, networking tips, CEO strategies, business success, Melissa Snow, entrepreneur growth

Unlock the power of video marketing for your small business with expert videographer Chris Lawler!

In this episode, we break down actionable strategies to help you tell compelling stories, boost conversions, and maximize the impact of your video content. Whether you're in landscaping, health and wellness, financial services, or other service-based industries, Chris shares the insider tips you need to transform your video marketing strategy.

From effective pre-production planning and content strategy to repurposing your content for multiple platforms like YouTube, Facebook, and LinkedIn, Chris covers it all. You'll learn how to avoid common mistakes, focus on driving results, and leverage the full potential of storytelling in your video marketing.

Tune in now to learn how video storytelling can be the game-changer your business needs for building lasting customer relationships!

Key Takeaways:

• The importance of video in small business marketing

• How to use storytelling to connect with your audience

• Tips for creating high-conversion videos

• The value of repurposing content across platforms

• Common mistakes businesses make in video marketing

Want to scale your business with video? Subscribe and turn on notifications for more expert advice!

Download the Buyers Persona Guide: https://succeedingsmall.co/buyer-persona-workbook/

What’s your biggest struggle with creating video content for your business? Let us know in the comments!

Connect with Madeleine @Succeeding Small

Ready to transform your social media strategy and finally connect with your ideal clients? In this episode of the Succeeding Small Podcast, we dive into Evergreen Content Creation: Tips for Consistent Engagement and Business Growth with social media expert Lindsay from TTS Marketing Agency. 

Whether you're just starting or looking to enhance your existing strategy, this episode is packed with actionable insights to help service-based businesses thrive through strategic content planning.

Key takeaways:

-Building a rock-solid content strategy: Learn how to set SMART goals and define detailed client personas to form the foundation of your evergreen content creation.

-Content planning for long-term success: Discover how to create a plan that drives consistent engagement and business growth by repurposing content across multiple platforms.

-Streamlining content creation: Get time-saving tips with tools like CapCut and Descript that make video editing and content production a breeze.

-Understanding buyer psychology: Learn how to craft content that speaks directly to your audience’s pain points and needs, fueling both engagement and business growth.

Tune in to learn how evergreen content creation can be the game-changer your business needs for consistent social media success!

***Leave us a review on your favorite podcast platform, screenshot it, email it to connect@succeedingsmall.co, and you could win merch from our small business success collection as a thank you for tuning in!

Connect with Madeleine @Succeeding Small

What if acquiring a small business could be the key to unlocking sustainable growth and operational efficiency for your company—are you ready to explore this game-changing strategy? In this episode of the "Succeeding Small" podcast, Madeline interviews David Barnett, an expert in buying and selling small businesses, to discuss how acquisitions can transform your business landscape.

Key Points:

-Acquisition Strategies: Learn how acquiring smaller businesses in the same industry can enhance client bases and streamline operations, allowing for growth without significant cash flow investment.

-Navigating Transitions: Discover effective methods for onboarding new customers and employees from acquired businesses to ensure continuity and satisfaction.

-Deal Structuring: Explore various deal structures that minimize risks and create mutually beneficial agreements for buyers and sellers.

-Aligning Goals: Understand the importance of aligning your business growth strategies with your long-term personal and financial aspirations.

Join us for this insightful discussion on leveraging acquisition as a pathway to sustainable growth in the small business landscape!

***Leave us a review on your favorite podcast platform, screenshot it, email it to connect@succeedingsmall.co, and you could win merch from our small business success collection as a thank you for tuning in!

Connect with Madeleine @Succeeding Small

Discover how to build a thriving company culture that retains top talent, fosters collaboration, and drives growth. Sarah Nay, COO of Duct Tape Marketing, shares proven strategies for creating a positive work environment where employees feel valued and engaged.

With over 14 years at Duct Tape Marketing, Sarah’s expertise in team scaling, leadership, and culture-building provides actionable insights to help your business succeed.

Episode Highlights:

-Defining Great Company Culture: Sarah’s blueprint for a collaborative and happy work environment.

-Leadership & Growth: How your growth as a leader shapes business success.

-Hiring & Onboarding: Find and train the right talent aligned with your values.

-Engagement & Collaboration: Create strong connections in your team, even remotely.

-Feedback & Retention: Build a feedback-friendly culture that reduces turnover.

-Building Core Values: Develop a shared purpose to unite your team.

-Fixing Toxic Culture: Identify warning signs and turn your culture around.

Perfect for business owners seeking leadership guidance or aiming to boost team engagement—this episode will transform your business from the inside out!

***Leave us a review on your favorite podcast platform, screenshot it, email it to connect@succeedingsmall.co, and you could win merch from our small business success collection as a thank you for tuning in!

Connect with Madeleine @Succeeding Small

Scaling a small business goes beyond just gaining more clients or expanding your team—it’s about creating a sustainable foundation for growth.

This episode breaks down what scaling truly means for service-based businesses and how you can prepare to handle growth without sacrificing quality or burning out.

From refining your operations and automating systems to optimizing lead generation and team building, we'll walk you through actionable steps to take your business to the next level. 

Discover how to grow your revenue while keeping costs manageable, and ensure your business thrives in the long run. Whether you're a roofer, massage therapist, or dog groomer, this episode is for you if you’re ready to scale your business effectively and profitably.

Tune in to learn how to transition from doing it all yourself to leading a business that runs smoothly—allowing you to focus on strategy and growth!

***Leave us a review on your favorite podcast platform, screenshot it, email it to connect@succeedingsmall.co, and you could win merch from our small business success collection as a thank you for tuning in!

Mentioned in this Episode:

Cultivating Growth: How SOPs and Systems Scaled This Landscaping Company. Listen now using the link below:

In this insightful episode, we sit down with Justin Sturgill, co-owner of Incline Landscaping, to dive deep into his entrepreneurial journey. From failures in the clothing industry to record-breaking success in landscaping, Justin shares the invaluable lessons he’s learned in building systems and processes that drive growth, empower employees, and streamline operations. If you're a service-based business looking to scale, you won’t want to miss this episode!

What you’ll learn:

-The power of Standard Operating Procedures (SOPs) for efficient scaling

-How systems and processes can reduce mistakes and increase employee retention

-The importance of hands-on and video learning for on-field employees

-Tips for overcoming the fear of letting go and hiring your first team members

-Creating a business that gives you more time with family and opportunities to give back

Ready to take your business to the next level? Tune in now to hear Justin’s inspiring journey and start implementing the systems that will allow your business to thrive! Don’t forget to subscribe, leave a review, and share this episode with other entrepreneurs looking to scale. Let’s succeed together!

***Leave us a review on your favorite podcast platform, screenshot it, email it to connect@succeedingsmall.co, and you could win merch from our small business success collection as a thank you for tuning in!

Connect with Madeleine @Succeeding Small

Struggling with a website that isn't converting visitors into customers? You’re not alone. In this episode, we dive into the top 10 reasons why your site may be underperforming and not generating the leads you need. 

From cluttered navigation to a lack of clear calls to action, slow load times, poor mobile experiences, and more—these common issues could be driving potential customers away. But don’t worry; we have the solutions to turn things around. By addressing these key areas, you can transform your website into a powerful tool that attracts more leads, increases revenue, and drives your business forward. 

Tune in to learn actionable tips that will help you optimize your site for better conversions. Plus, download our handy checklist to ensure your website is performing at its best. Let’s make your website work for you!

If your small business isn't showing up on Google, you're leaving money on the table. Local SEO isn't just a buzzword—it's essential for scaling your small business in today’s digital age. 

In this episode, we break down actionable strategies like optimizing your Google Business Profile, using local keywords, building citations, and securing valuable backlinks. Whether you're a plumber, attorney, or any service provider, these high-level SEO tips can help you dominate local searches and attract more customers. 

Tune in and unlock the potential of local SEO to grow your small business today!

Mentioned Resources:

***8 Untapped Ways to Get More Google Reviews for Your Service Business

Are you ready to discover the secret to crafting a marketing strategy that doesn’t just get noticed, but actually drives revenue for your small business? In this episode of the Succeeding Small podcast, we dive into why many small businesses struggle with cash flow issues and poor planning, and explore how to develop a strategy that truly supports your goals.

You’ll learn these key marketing strategies for your small business:

1. How to conduct effective market research: Discover how analyzing your competitors, both local and in larger markets, can give you valuable insights into successful marketing tactics that you can implement and improve upon.

2. Why buyer personas are essential: Understand the importance of targeting your marketing efforts by creating detailed buyer personas that help you connect with your ideal customers and drive revenue growth.

3. How to choose the right marketing strategy: Learn how to align your marketing strategy with your business model and goals, whether that’s through social media, SEO, paid ads, or other channels, and how to adapt it as your business evolves.

Tune in to gain actionable insights and a roadmap to boost your small business’s success!

***Ready to find the perfect marketing strategy for your small business? Take our free marketing strategies quiz at succeedingsmall.co/marketingquiz and receive expert guidance tailored to your unique goals—no pressure, just practical advice to help you grow!

Are you ready to discover the secret strategies behind building a service-based business that not only thrives but is also primed for a lucrative sale? In this insightful episode, we dive deep into the journey of scaling and selling a service-based business with Brandon Kirk, the owner of the award-winning air duct cleaning company, Planet Duct. Brandon shares his wealth of experience from building multiple successful companies to strategically preparing them for sale. 

Whether you’re just starting out or are in the midst of scaling your business, this episode is packed with actionable advice and real-world examples that will guide you through the complexities of exiting your business successfully.

In This Episode, You Will Learn:

1. How to Plan Your Exit Strategy from Day One:

Discover why thinking about your exit strategy early on is crucial and how it influences your business decisions.

2. The Importance of Building Strong Systems and Teams:

Learn how to create efficient processes and develop a team that can operate independently, making your business more attractive to potential buyers.

3. Financial Preparation for Selling Your Business:

Understand the key financial aspects that buyers scrutinize, and how to ensure your business is financially healthy and ready for sale.

4. Best Practices for Negotiating a Sale: 

Get insider tips on how to negotiate the sale of your business effectively, ensuring you receive the true value for your hard work.

5. How to Manage the Transition to New Ownership:

Learn what steps to take to ensure a smooth handoff to the new owner, including dealing with employees, digital assets, and maintaining business continuity.

Tune in to learn how to scale your service-based business strategically and position it for a profitable sale, ensuring long-term success and financial security.

***Leave us a review on your favorite podcast platform, screenshot it, email it to connect@succeedingsmall.co, and you could win merch from our small business success collection as a thank you for tuning in!

Getting customers to leave reviews can feel like pulling teeth, but don't let that discourage you. Reviews are crucial for your business’s growth, influencing customer trust and search engine optimization (SEO). In this episode, we tackle the tough issue of generating reviews with eight innovative and untapped strategies to skyrocket your Google reviews and enhance your online presence.

We dive into actionable tips like creating a direct link for reviews, empowering your employees to ask for reviews, and the importance of varying your review requests. Learn how to leverage tools and systems to automate the process, why monitoring your social media mentions can boost your review count, and the significance of planning strategic review campaigns.

Key guidelines are covered, such as the importance of having a Google Business Profile, avoiding incentivizing reviews, and why negative reviews aren’t necessarily bad. Discover how to respond to reviews effectively to show your customers you care and boost your credibility.

Ready to see those five stars? Tune in as we explore these tactical tips to make review generation an integral part of your business strategy. Let’s get into it and keep succeeding small!

Are you a small business owner dreaming of success? This episode will help you define what success looks like for you and your business.

Whether it's achieving financial freedom, creating a sustainable business model, or balancing work with life, success is unique to every entrepreneur.

We explore how to cast a vision, set clear goals, and build systems to support your journey toward success. Learn how to overcome obstacles, embrace failure, and adapt to changes while keeping your ultimate vision in sight.

Join us and start your journey to achieving the life and business you've always dreamed of. 

3 Key Takeaways

Define Your Vision of Success: It's crucial to clearly define what success looks like for you and your business. This includes setting specific, achievable goals and understanding your ultimate vision.

Create a Scalable Business Model: Developing systems and processes that allow your business to operate without your constant involvement is essential. This scalability ensures sustainability and prepares your business for growth or potential sale.

Embrace Failure and Adapt: Understand that failure is part of the journey and use it as a learning experience. Being adaptable and resilient is key to navigating the challenges and changes in business. Keep your focus on long-term goals and continuously work towards them.

In this episode you will learn about scalable operations and sustainable growth strategies, including the significance of marketing techniques like search engine optimization (SEO), how to embrace failure and adaptability to maintain focus on long-term goals.

You will walk away with actionable strategies and insights to help you turn your entrepreneurial dream into a successful reality.

Ready to turn your small business dreams into reality?

Start by defining your vision of success and setting actionable goals. Don't forget to subscribe to Succeeing Small for more insights and tips on achieving business success.

If you found this episode helpful, give it a thumbs up and share it with fellow entrepreneurs on the same journey. Let's succeed together!

Are you silently battling burnout while juggling the demands of your small business and personal life? Burnout in small business can derail your dreams. But with the right strategies, you can weather the storm and come out stronger.

In this episode of The Succeeding Small Podcast, we delve deep into the often-overlooked issue of burnout among entrepreneurs. Madeleine shares a candid and personal account of her recent experience with burnout, providing valuable insights and practical strategies to help you navigate this challenging phase.

Key Takeaways:

1. Identifying Burnout: Learn the subtle signs of burnout and how to recognize when you're in the midst of it.

2. Practical Recovery Strategies: Discover actionable steps to recover from burnout, including purging your calendar, embracing quiet moments, and experimenting with joy.

3. Importance of Community: Understand the power of talking about your struggles and finding support within your community.

This episode offers a rare, honest look at the struggles of entrepreneurship, focusing on mental health and sustainable business practices. Whether you're currently experiencing burnout or looking to prevent it, you'll gain valuable tools and inspiration to help you thrive. Join us for a heartfelt conversation that aims to build a supportive community where entrepreneurs can share, grow, and succeed together.

Tune in to uncover how you can overcome burnout and continue your journey towards success with resilience and joy.

In this eye-opening episode of Succeeding Small, we tackle a critical yet often overlooked aspect of marketing: effective lead follow-ups. If you've been running ads, investing in SEO, or launching new marketing campaigns but still not seeing an influx of new clients, this episode is for you.

Key Highlights:

-The Follow-Up Dilemma:

Why generating leads is only half the battle and why your follow-up strategy can make or break your client conversion rates.

-Timing is Everything:

Discover the astonishing statistics that show how following up within five minutes can increase your chances of engagement by nine times and conversions by 400%.

-Best Practices for Follow-Ups:

Learn when and how to follow up with leads, including the importance of leaving voicemails and avoiding high-pressure tactics.

-CRM Tools to the Rescue:

Find out how Customer Relationship Management (CRM) systems like GoHighLevel, HubSpot, and Streak can streamline your follow-up process and keep track of your leads efficiently.

-Alternative Follow-Up Strategies:

Explore options such as hiring a call center, designating a team member for follow-ups, and setting up automated systems to ensure no lead falls through the cracks.

If you're a busy business owner struggling to convert leads into paying customers, this episode is packed with actionable insights and practical tips to help you improve your follow-up game. Whether you prefer hands-on methods or want to automate the process, you'll find valuable strategies to maximize your marketing ROI.

Remember, it's not just about getting leads—it's about turning those leads into clients. Let’s make sure you’re maximizing your return on investment by following up effectively. Until next time, keep succeeding small!

Are you considering paid advertising to help bring in new customers to your small business? Then today's episode is for you! Madeleine dives into the differences between Google Ads and Facebook Ads and how to tell which one (or if either of them) is right for your business.

Ready to make your blog posts work for your SEO? Today, Madeleine is giving you the ULTIMATE HOW TO GUIDE for optimizing your blog posts for SEO!

As we near the end of Q1, Madeleine gives you a behind-the-scenes look at how she and her team at Succeeding Small set their 2023 goals. 

As a small business owner, you know that making wise financial decisions is a vital part of your responsibilities. When setting your marketing budget, it is important to remember that marketing is an investment, while also considering these 6 points in your business, to ultimately set a budget that will get your business where you want it to go. You'll want to grab your notebooks for this one! 

Have you niched down in your business and are now wondering how to find your niche audience? Look no further than today's episode where Madeleine will dive into 5 niche marketing strategies for small businesses and what EVERY small business needs in order to market to their ideal customer. 

Succeeding Small just turned five years old! Listen to today's podcast as CEO and Founder Madeleine Costa dives into the last five years of building her business, from her one-woman operation to a six-figure company, and each of the valuable lessons she learned along the way. 

If you think that all marketing strategies work for all types of businesses, think again. If you own a service-based business, today's episode is for you! Learn the top marketing strategies to help your business get found online, build trust with your customers, and ultimately make more sales. 

Full Show Notes

Does your business have a captivating lead magnet that is driving sales on your website? Today Madeleine is diving into creating a lead magnet strategy that generates warm leads for your business by allowing your website visitors, blog readers, and even social media followers to "raise their hand" and opt-in to hear a pitch directly from you. 

Does your small business need a branding refresh? Have you had the same logo since your founding but no longer feel it represents you or your business? Today Madeleine is joined by Colin Christie and Laura Schnarr, founders of Neon Pig Creative and the masterminds behind the Succeeding Small brand and logo! Get ready to have your biggest branding questions answered! 

Are you ready to learn the secret weapon behind every persuasive marketing campaign? From political ads to fundraising for animal shelters, every great persuasive message begins with an understanding of rhetoric. Get your notebooks ready, in today's episode, Madeleine is diving into one of her favorite topics and giving you the basics you can use to update your company's messaging today! 

Did you know that only 53% of small businesses are currently investing in SEO? But 25% of small businesses are looking to start implementing SEO into their marketing strategy before the end of the year. Why? Because of this simple fact: SEO generates leads. Today Madeleine will dive into the top reasons why your website needs SEO to compete online. 

Today, Madeleine is celebrating her daughter, Cadence’s, first birthday and reflecting on the life-change of adding a new identity to her list of titles: CEO, Entreprenuer, Thought-Leader, and now: Mother.

Did you spend countless hours and plenty of money on your website only to have no visitors and no money generated from it? Today, Madeleine is diving into exactly why your website isn't getting any traffic. Get your pen and paper ready because today's episode is full of tips and strategies you can use today!

As a business owner, maximizing your productivity can seem like a never-ending goal. Today, Madeleine dives into 12 Productivity Tools that can save your small business time, money, and resources! Get ready to take some notes and start enhancing your business's productivity! Be sure to click the full show notes for those discount codes mentioned in the episode! 

Has it been a while since your phone rang? Are no new contact forms coming in from your website? Every business goes through lulls, but today Madeleine is diving into 5 proven ways to generate sales when business is slow. Try these techniques today to help boost this month's revenue! 

As a business owner, do you feel like you quit the 9-5 only to work 24/7? Well CEO and Founder of Succeeding Small, Madeleine Costa dives into how she took 5 vacations this year and kept her business running smoothly the whole time. Get ready to be inspired to take a well-deserved break or simply start putting these steps into practice for the future!

Does every small business need digital marketing? Well, based on the recent statistic that 70-80% of people research a company online before making a purchase, the answer would be - absolutely. In the Season 2 premiere episode, Madeleine Costa dives into a few of the top digital marketing strategies small businesses can consider and how to create a plan that will lead to success and visibility online.   

We entrepreneurs often go into business for ourselves because we have a vision for our life. We want to do life on our own terms. So what happens when our business starts running our life and taking us away from the things that matter most? Life is so much more than your organization, and Kristen Faith Sharpe is here to tell us how you truly can have the best of both worlds when it comes to work/life integration. You can make a HUGE impact with your business, while being protective of your time. Tune in for an incredible interview with the woman who was just nominated as a finalist for Young Entrepreneur of the Year with the BBB and SBDC!

Podcast notes

Full show notes

While there are many options for spending your marketing budget, Google Ads and SEO are two that can prove extremely effective in your business but can become costly.  So which is best for your business? Today Madeleine dives into how to know which option is right (or wrong) for you! 

When it comes to marketing your business, it can be overwhelming and intimidating to develop a strategy. While there are so many options and techniques for marketing your small business, today, Madeleine takes you through the exact method she uses to develop the marketing strategies for her clients and her own business.  

Podcast notes

Have you wondered what a business coach can do to help you scale your small business? Today, Madeleine dives into the top 3 lessons she has learned from her business coaches and how they have drastically changed the way she runs her business! 

Ready to start getting more visitors to your website? These 10 tips are proven ways to increase traffic to your website, ready for the best part? They all can be done for free! 

Have you been trying to hack social media for your small business? Do Instagram Reels, Stories, TikTok and hashtags have you stumped? Meet the woman behind Succeeding Small's social media - Sophia Ivy. In today's episode, Sophia demystifies the Instagram algorithm, explains the basics of hashtag strategy, and gives you practical tips for using short-form videos and trends to your advantage to grow your brand on social media.

Podcast notes

Have you been wondering how to take your SEO to the next level and be found by your customers on Google? Today Madeleine discusses 10 simple backlink strategies that you can implement in your business today! 

Being the leader of a company is incredibly challenging. Perhaps one of the toughest parts of running a small business is hiring new members of your team. Today, Madeleine opens up about the top 3 mistakes she made when hiring at her digital marketing agency. 

Is your website working for you? Is it selling on your behalf? Is it helping take your potential customers from knowing who you are, to liking your products, to trusting you and ultimately making a purchase? Today Madeleine is taking your through 5 ways that you can QUICKLY increase conversions on your website! 

Podcast notes

For full show notes -

Have you been considering hiring an assistant but aren't sure where to start or if you even need one? Maybe you just need extra help in your business but don't know what to delegate? Today, Madeleine interviews her former Virtual Assistant and now Operations Manager of Succeeding Small - Madison Bowers on how to hire an assistant, what you're assistant can do to help you gain more time back and scale your business and how to make a healthy and thriving relationship between the two of you!  This is an episode you won't want to miss so grab a pen and paper and get ready to take some notes! 

For full show notes - 

Have you been considering adding an intern or two to your team but you aren't sure where to begin?  In today's episode, Madeleine is going to take you through the step by step process of how she created and launched her extensive 3 month internship program that creates a beautifully symbiotic relationship between her interns and her company.  If you have been wanting to create an internship program to pass on your skills or just need some extra hands to help with your day to day - this episode is for you! 

Podcast notes

If managing your social media feels like a daunting task that you keep on ignoring, then today's episode is for you!  Madeleine dives into the Top 5 proven post topics that she uses for her digital marketing agency as well as her client's social media to grow their engagement, build their brand and generate sales.