Successful Hairstylists: Your Guide to Getting More Salon Clients

Hey Successful Hairstylists!! Today we're diving into the best days and times to post on Instagram in 2024!! If we're spending time creating videos and posts and building our marketing strategy - it makes sense to try to get it in front of the most eyes!

I'm diving into...

• Best and Worst days of the week to post on Instagram
• Best times of the day to post (which really surprised me)
• My TOP scheduling apps for when you're ready to batch and plan ahead!

DISCLAIMER- if you’re currently not posting on a consistent basis - do not even stress about posting times. Just get posts out there consistently for a full month before adding more complexity to what you’re doing. A lot of people use the information I’m about to share to procrastinate - not you though!!! Right? 🫶

Let's dive in!!!!

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If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!! Today we're talking about one of THE biggest things in your control in your business.

THE thing that makes the difference between connection or isolation...

THE thing that makes the difference between being heard and just saying words...

COMMUNICATION!

In this training I'm breaking down...

• How communication is the key element for long-term relationships with clients
• My 3 step communication formula for stressful situations
• 3 DONE-FOR-YOU scripts for Cancellations, Redos and when someone asks for a discount
• BONUS TIP: How to create your VERY own script guide

GRAB MY STYLIST SCRIPT GUIDE HERE FOR $17

https://wolfandrabbit.samcart.com/products/stylist-scripts/

OR GRAB ALL 11 OF MY BEST SELLING RESOURCES FOR HAIRSTYLISTS FOR $33

https://wolfandrabbit.samcart.com/products/ultimate-stylist-success-kit/

Let's dive in!

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If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!! Today we're talking about ADS! And, as you know, I am a big believer in the power of Organic Marketing. And today I'm going to help you create an AD that you can start running at just $1 to compliment your organic marketing efforts!! I'm sharing all the stuff that marketing people make you pay to know (building audiences, how to troubleshoot, how to write your ad) -- because I want you to be EMPOWERED!

I share...

• What you need to have in place BEFORE starting your AD
• How to create your AD (audience and ad creation)
• How to troubleshoot and track your ADs performance

Let's dive in!!!!

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!! We often joke about being our clients "therapist" - and the truth is that we do have intimate relationships with our clients. The conversations we have behind the chair can be intense (to say the least) and sometimes we DO have the energy and space to take that on -- and sometimes we don't!

Today I'm sharing some ways to protect your own mental health during intense times!! We'll talk about...

- Emotional, Financial and Time Boundaries

- The role of activism in your business

- Thoughtful ways to redirect uncomfortable conversations

- What NOT to say to someone going through a difficult time (and what TO say instead)

Let's dive in!

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!! Today we're talking about some interesting Instagram Updates when it comes to Captions and Carousels!! These tweaks can help you get more visibility, local followers and CLIENTS! 528 INSTAGRAM *POSTS* FOR HAIRSTYLISTS: https://wolfandrabbit.samcart.com/products/528-instagram-captions

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!! Today we're just taking a break and having some fun together sharing some funny client stories!! These come from Reddit, Facebook Group threads, my own personal time behind the chair and MORE! So come hang out and laugh with me!

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!! Today we're talking about something JUICY which is Instagram Reach! A LOT of creators in the past two weeks have been complaining about the IG Algorithm and blaming it for not pushing their content as much as it used to. But today I'm going to show you the behind the scenes of how I actually increased my Instagram Reach by 149%!

We talk about...

• What Instagram Reach IS and how it plays a roll in getting you new clients behind the chair
• My 3 ways to "hack" Instagram Reach and trick Instagram into showing your content to more people
• A BONUS tip that trains the algorithm to give you more views - no matter what's happening in the online space!

Let's get to it!

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists! This week we're talking about why our Good Clients leave us!! 😭 And what we can do to make sure that we're creating a rejuvenating and uplifting salon experience for each and every guest. We're talking about...

• Why it's so important for our businesses to build long-term LOYALTY with our clients
• The 3 Things that push good clients away
• What we can do to keep clients excited about coming to see us for 10 years +

Let's get into it!

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists! It's unfortunately really normal these days to see trolls and negativity on posts online. But - we never really think it's going to happen to us!

As entrepreneurs, like it or not, we ARE public figures online and in our communities. This exposes us to a lot more people than the avg person and therefore we have the opportunity to deal with negativity on a whole other level.

So today I'm sharing a 3-step framework for dealing with negativity!

We're talking about...

• Why getting negative feedback and comments is not that scary
• My 3-step framework that will save your reputation
• How to use negative comments as a public opportunity to show potential and existing clients how you handle difficult conversations

Let's get to it!

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If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!! Today we're talking all about CONSULTATIONS. In my experience, consumer behavior has evolved over the past decade, techniques have evolved... but consultations are still stuck in the past!

Because of this, it is really common to be disconnected from our clients. Leaving our clients feeling like we didn't listen to them (or worse) didn't even care about what they wanted (watch all the tiktoks about peoples salon experiences to see what I'm talking about).

We're going to talk about...

• 3 Mistakes we make during the consultation
• What new AND existing clients need from US during the consultation
• How to GUARANTEE your client walks out the doors feeling like she has the most beautiful hair for HER unique features
• Easy ways for your clients to trust you and buy into your long term vision for their hair

Let's jump in!

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!! This week we're talking all about CONTENT which I know can be tricky and downright frustrating!

My teaching philosophy in these free episodes as well as in the Luxury Client Method is to make sure you have EVERYTHING you need to BE EMPOWERED to find answers quickly on your own and know exactly how to put things together yourself.

Because when YOU know the why and the how behind creating content you will be FREE to be creative and show up and do the other things that actually get you clients!

Today we talk about...

• Easy ways to make your Instagram a LOCAL (vs international) hub for the women in your community
• The tools I use to find the MOST SEARCHED questions about different topics (so you know your posts will be relevant and resonate)
• How to ALWAYS have photos and videos to post - even when you forget to take pictures of your clients or aren't camera ready

Let's go!

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!! Today we're talking all about how you can get MORE clients in February by answering these 3 simple questions!

We're talking about...

• Why awareness is KEY in growing your business
• Why successful hairstylists are always prospecting and building a wait list of new clients
• 3 simple questions to focus your time and attention next month so you actually see results

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!! This week we're going to have a little fun and have a casual conversation about what we would tell our younger selves about beauty and the beauty industry if we could go back in time!

I laughed a lot, shared your stories and told some of the lessons I've learned that I've never shared anywhere else.

I hope you enjoy!

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!!

Today we're talking about SALES and some of the common phrases that stop people from saying YES to your offers... and even prevent them from booking with you.

I'll admit, I used to struggle with these ALL THE TIME when I was behind the chair and I felt so ridiculous because I "knew" intellectually that nothing scary was happening... but it was like my body didn't know. My heart would start racing, my voice would shake --- all from simply inviting a client to book their next appt with me or take home haircare I KNEW would be good for them! So, if you can relate, just know that you're definitely not alone.

This training is for you if...

- you struggle to charge what your prices are

- Your clients don’t usually rebook with you

- Your clients don’t do what you recommend with services or retail

I'm going to share 4 SALES KILLERS and some hot tips on what to do instead!

Let's get into it!

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!

You put time, effort and energy into creating posts, videos and stories - so why not make sure they're getting front of the MOST local eyeballs possible?? Today I'm going to show you the LATEST with hashtags, captions, reels and keywords to make Instagram PUSH more local people into your world (without you having to go out and get them yourself).

This training is for you if...

• Growing your clientele and online presence is on your list for 2024
• You get overwhelmed by trying to figure it all out on your own
• You already feel good about how you're showing up and you're looking for NEW ideas to make it easier
• You haven't been able to be consistent and need some inspiration/encouragement!

Let's jump in!!

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If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists! It's time for your favorite quarterly episode all about what updates are happening on Instagram and in the beauty and fashion world.

We're going to talk about...

• Why knowing what's trending even matters
• The Instagram, Pinterest and Small Business Association trends according to behavior, data and studies.
• My recommendations for what to post in 2024 to stand out and get more high-paying, loyal clients

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!!

We know how important it is to retain our clientele - and yet it can feel like a blindside when we notice some of our best and longest clients haven't been back to see us.

During the busy seasons especially we can just be in the zone and day-to-day of running our business that we don't even notice.

Today we're talking all about what to do when you notice clients are ghosting you!

We'll be covering...

• Why ghosting happens
• How to approach this like a CEO (vs taking it personal - so hard, I know)
• 4 Steps to follow when you notice you're not retaining your clients

Let's dive in!

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• Fully Booked in 6 Months

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If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!!

Retention and loyalty is a HUGE part of building a high-end clientele - yet we often over-simplify what it takes to keep clients happy. Well, I've done all the boring research 🧐 so you don't have to! And today we're talking all about the LATEST consumer buyer research on what makes people LOYAL buyers to a business. (Hint: a good quality service doesn't even make the list 😳)

We're going to talk about...

• Why leaving with "good hair" is not a deciding factor in loyalty and why there are plenty of mediocre stylists KILLING IT behind the chair
• The 5 secrets of client loyalty
• How to apply these to your life behind the chair in a easy way that doesn't take a ton of extra time

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!!

Ever have that BOMB month where tons of new clients are coming, everyone is saying YES to your recommendations and you're just ON FIRE?! And at the end of you look back and you're like...

Where did all of those new clients come from?

What did I do/say to make my clients so happy?

No idea!

If we don't know what's working or not working in our business - we cannot REPLICATE our success or PREVENT our failures.

Today I'm sharing SALES SECRETS for Hairstylists so that you can understand how to spend your free time to continue to grow!

Let's jump in!

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!!

Today we're talking about FASHION! We are so good about pouring into our clients and helping them feel like their most confident selves -- and today I want to do that for YOU!

I am NOT of the school of thought that you have to dress up and wear makeup and fit into some mold to be successful AT ALL (so let's just get that out of the way!) I believe that whatever your personal style - the more YOU, YOU CAN BE, the better!

The tips I share today will work whether you shop at the thrift store or neimen marcus. Whether you're a comfy baby in athleisure 24/7 or like to get glam. I don't want to change you, I want you to be able to feel like your best self as much as possible (especially on the days you feel like an ogre).

In this training I'm going to share:

• How we can spend our money on clothes we'll actually wear more than two times
• How to create your "holy grail" style that is quick and easy for you to feel your best even on your off days
• 5 style tips that have helped me SO MUCH in feeling good about how I'm showing up in the world

Let's dive in!

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!!

The luxury experience doesn't start when clients enter our salon space -- it begins in their very first interaction with us. Yet 99% of the people who talk about this topic are either - booking sites trying to sell their product or people with affiliate links to booking sites trying to sell their product.

So, let's go against the grain here and actually talk about creating a luxury booking process that gets you clients and grows your business!!

We're going to talk about...

• Figuring out your GOAL for your booking process
• The 3 ways we can make the pre-experience SO GOOD your new clients will already be excited!
• A surprisingly easy *BONUS* you can share with new clients that ends cancellations and no shows

Let's dive in!

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!!

We WANT "financial freedom" but we don't always know what that looks like --- especially when we find ourselves in survival mode of just trying to make enough to pay our bills every month.

I've definitely been there. At one point I had just $58 in my account when I was making the MOST behind the chair.

I want you to walk away with things you can do TODAY to get started towards financial freedom. No matter where you are in your money journey, after todays episode you'll be able to be one step closer to that dream life.

In this training we talk about...

• "Rich women" stereotypes in media and how to grow our mindset around money
• How to make your finances a TRUE priority in your day to day life (without feeling restricted or overwhelmed)
• 4 things to do TODAY to make progress with your accounts!

Let's dive in!

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If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists! I have no doubt that each and every one of you want to deliver a beautiful experience to each and every guest. And I'm ALL about helping you implement those luxury touches that take your appts from good --- to GREAT!

In this training I want us to slow down a bit and really define the opposite of what a good experience is.

See, what I've realized is that, you can have the fancy touches and all of the extras that your heart desires --- BUT --- if you still do any of these 5 things you will struggle to retain your clientele.

We're going to talk about:

• How we can't know how to go "above and beyond" without having a baseline of what you want your service to be like
• Why good technical skills don't automatically = a good experience
• The 5 Signs of Terrible Customer Service
• 3 Things you can do after this training to make sure each and every guest leaves happy!!

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!! Have you ever wondered about WHAT exactly makes an experience "Feel" high-end?? Oftentimes the different between a GOOD and a GREAT appointment is in the intangible details that you can't really define or quite put your finger on.

But we know that as we continue to raise our prices and build our businesses - these details matter and are what sets us apart in having that loyal clientele that continue to get multiple services, rebook their next appointment and send in their friends and family.

So today I'm sharing the 4 WAYS Hair Stylists can create a high-end experience (without spending a ton of extra time or money).

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!! Been feeling like a robot lately?? Or like you never stop using your "customer service voice"? Today I want us to talk about something that I believe is totally underestimated in our industry - CONNECTION. Which truly is the heart of everything we do. Yet - when it comes to social media and our first impression we often don't even know where to start with showing your personality - what makes us different - or connecting with people.

So today I share my 3 steps to deeper connection (and more clients) using Instagram!

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hair Stylists!! Trends definitely come and go and we've seen this happen with ALL aspects of social media. From as many hashtags as you possibly can and putting them as the first comment - to now 9 hashtags and in the caption. From perfectly curated images to more raw and organic video content. We've been THROUGH IT!

So today I want to talk to you about what's been going on with Captions. What do the stats say? And what are some best practices to get the MOST out of your time posting.

We'll talk about...

- How the algorithm prioritizes posts and why

- How captions play a role in the algorithm

- 3 Caption Secrets/Stats/Hacks to be using RIGHT NOW in your IG strategy

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!! Ever wonder if posting on social is actually necessary? Like, does it really bring in new clients and help you make more money??

Today I want you to have clarity around the LINK between posting and $$ AND I want you to know how to SHORTEN the time it takes for someone to become aware of you --- and then books an appt with you.

I talk about...

• Where posting sits in your "funnel" or the customer journey of your dream client
• The 3 reasons why posting on social is 🔑 in building and growing a modern business
• The other 2 pieces of the puzzle that alongside POSTING get you as many new clients as you want

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!! Today we are dissecting WHY salon clients skip some of their appointments, go longer than we know they should, and even cancel/no show on us.

We'll be talking about...

• Reason #1 - "I don't need to come in that often." Solution: How to build a VISION for each client.

• Reason #2- "I don't believe you." Solution: How to personalize your recommendations to build trust.
• Reason #3- "I'm growing out my hair so I'll see you twice a year" Solution: How to create maintenance appointments to support your clients in reaching their hair goals faster.

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!

Running a business can be super confusing. When we're slow we ask ourselves... is it because of the economy? Is the market changing? Are people not spending on beauty anymore? Or do I just need a better strategy?

It's SO IMPORTANT that we are aware of the WHY behind seeing slow downs in our business so that we can "fix" the right thing. And I'll be honest with you, I've been seeing hairstylists make BIG SWEEPING changes to their menu, pricing, etc that are completely unnecessary.

In today's training I share...

- The current state of the economy

- The LATEST data surrounding what women in the US are spending every month on beauty services/products

- Where beauty consumers get a lot of their education

- How beauty consumers in 2023 buy and choose haircare

- How to adapt this data into your business!!

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!! Weird question... Do your clients even LIKE you and does it matter??
In our industry the line between personal and professional is SUPER blurred and it’s true that - people don’t buy your services they buy YOU!
But building connection with our clients can be super exhausting and even lead to burnout while also distracting us from the service we’re working on.

In this training I’ll show you
✨ How to stop feeling the need to “entertain” and “perform” for your clients
✨ How we tend to sabotage connection
✨ 4 ways to build deep connection WITHOUT emptying our heart

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists! One of the biggest reasons clients leave a good stylist (aside from a bad experience) is that they get bored OR they really want to try something new and are scared to ask.
Promotions are a great way to show your loyal clients that you have more fun options for them and let them know about different services and products that you offer!!
In this training I share
- my 2 absolute favorite types of promotions to run on a regular basis
- how to use promotions strategically to amp up your slow times
- the BIGGEST reason promotions don’t go well and how to make sure they go right 😍

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!! Welcome to SEASON 9!!

Hey Successful Hairstylists!! So often I hear things like this-

"Ren, how can I be more consistent?"

"Ren, how do I find the time to actually do that??"

"Yeah I know that was working but now THIS came up and.... "

And while I am a true believer that life flows in cycles -- we do not have to be a victim to the texts we get, our own energy levels, our friends drama, schedule changes, requests, etc of life. BUT HOW? That's what this episode is all about.

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!! Are you tired of hearing people telling you to just "attract your ideal client" without having any literal idea of how or where or what?? Today I'm going to walk you through EXACTLY how you can find those dream clients IN YOUR CITY so you can stop guessing and actually put a plan in motion to start seeing progress, like, right now!

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!! TBH I really went off in this episode... I think it's because I'm tired of the constraints... the cookie cutter suggestions being taught by educators... the constant feeling to conform... the judgement from anyone doing it differently. Like can we just breathe for a minute??

My philosophy has always been - I give you the daily actions and you can build literally ANY KIND of business behind the chair you want.

Feel free to send me your thoughts over on Instagram or share this with someone who needs to hear this.

I love y'all.

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!! Avoid the summer slump with some ready to go fun summer services that get your clients excited about coming in to see you.
We talk about…
- Styling and treatment offers to fight humidity/sun/swim/kids being home
- Summer Color Services (quick color refresh glosses, sun kissed highlights, custom blended direct dye conditioners)
- Summer Products and mini-bundles for kids, weekend trips and luxurious vacations

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!! Have you been keeping up with all the latest Instagram releases?? Feeling overwhelmed yet? Today I'm diving into the updates that matter and how to use them to get more loyal, high-paying clients in less time 😍

We talk about...

- The latest in Instagram algorithms and ranking and how to reverse engineer how the algorithm works to have YOUR content show up in your dream clients feed more frequently

- How IG is utilizing AI in their search feature with keywords and captions (they've always mattered, they matter even more now)

- What are "Channels" and how you can use them to reach your clients faster and make sure they don't miss out on important specials and openings!

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!! Ever wonder why good clients end up leaving? Or wish you had an easier way to make sure they stay? That's what today's training is all about!

You'll discover

• Why keeping out clients has to be just as important as getting new ones
• The 3 reasons good clients end up leaving
• 3 Techniques to keep them longer (which will absolutely surprise you)

Let's dive in!

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful hairstylists!! Here's the thing... success leaves clues for us to follow and we can drastically shortcut our path by listening to those that have gone ahead of us! Today I'm sharing 5 things successful hairstylists do. Now, some of these might feel like annoying, big-sister advice - but that doesn't mean it's not true.

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairsylists! Have you ever wondered what SUCCESS actually looks like for you? Or have you had it change throughout your life? Last week I was sitting down with my own mentor and she asked ME what success means to me - and I honestly - totally blanked and could not even give an answer! Today's episode is a dive into my discoveries in researching and trying to understand how to define success and set ourselves up for happier lives.

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!! Have you ever stopped yourself from showing up because you just. don't. know. what. to. say.??? Or maybe you're even feeling SO jaded at this point with not seeing results with your posts that you regularly think, what's the point of this anyway?

Today's training is 100% for YOU!

We're going to talk about...

• EXACTLY how to find ideas for your content that your clients and dream clients will obsess over
• how to build trust easily with your audience
• and even HOW TO USE YOUR POSTS TO TRAIN your clients to be even better clients

PLUS I even breakdown a real-time post idea and show you how to turn it into a post so there's no guessing.

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If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!!! Ever wonder if you're missing something?? Like you're showing up and doing so much for your business - but aren't growing at the pace you want to be? There's a reason for that! Business growth and knowledge isn't taught to us so it can feel like a total mystery to know

-- How to get the RIGHT people finding you on a daily basis

-- What the heck to say to wow them and build community and trust

-- How to turn them from stranger/online friend into booked appt

-- How to give them a beautiful experience

-- How to keep them showing up to future appts and coming back time and time again!!

After this training you're going to have CLARITY around what your #1 focus should be right now in your business when it comes to - your education $$ and how to spend your down time to actually, finally, make a difference in your business.

SO LET'S JUMP IN!

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!! Do you ever wonder WHY people might find you online or even follow you --- but they're not booking with you? That's what todays training is all about!

We're going to talk about the 3 biggest reasons Potential Clients Aren't Booking With You so that you can walk away with literal steps to show up better!

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists!! Ever wonder if there's a better way to show up online? Or, do you just feel "blah" about posting on social media - like, what's the point anyway? Then today's episode is for you! I share all about how to USE your social media platforms as a way to turn a stranger into a booked appt in less than a minute!

If you enjoyed this - please take 60 minutes to leave us a 5 star review!

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

Hey Successful Hairstylists! Have you ever thought about starting a side hustle?? Whether you're looking for something fun and profitable to do in your spare time - or building something long-term to replace your income behind the chair --- today's episode is for you!

We're talking about....

- The top 3 MYTHS when it comes to starting your side hustle

- My personal journey working behind the chair and starting a side hustle (and then pivoting it to my full-time income)

- 5 side hustles you can start THIS WEEK with your existing skillset

Hey Successful Hairstylists!!

Have you ever worked SUPER HARD only to look back at your service sales and think --- wait, that's all?

Today we're talking about increasing your average ticket so that you can truly make the most of each and every client. And not in a sleazy way that will make you feel like a talking infomercial all day!

In this episode I share...

• Why it's so important to offer your clients upgrades and new services regularly
• The 3 things that get in the way (hint - they're not all your fault)
• 3 ways to ACTUALLY make progress in this area!

Hey Successful Hairstylists!! Tired of feeling like no one is seeing your content? Or like you're spending so much time on your IG page but not getting any new clients from it? Today we're diving into how to make sure the RIGHT people are finding your content so that they can book with you!

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!