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The Local Procast

The Local Procast

By SuperWebPros
Local businesses are the heart of their communities. But they’re facing increasing pressure from bigger, better funded, more tech-savvy companies.

So, how does a less-than-tech-savvy business push back in order to attract, retain, and engage more of their dream customers while growing profits? That's what this podcast intends to answer.
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Currently playing episode

Ep. 35: How we 9X’d a customer's Page Speed with 3 small tweaks…

The Local Procast

Ep. 35: How we 9X’d a customer's Page Speed with 3 small tweaks…

The Local Procast

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Ep. 51: What is a Headless CMS
Headless CMSes are the future. Here's what they are and why they're worth paying attention to.
08:24
November 26, 2021
Ep. 50: What is Email Automation
How to nurture leads the right way, at the right time. On autopilot.
07:57
November 24, 2021
Ep. 49: What is a funnel?
Why you as a small business should absolutely be using funnels in your business.
10:59
November 23, 2021
Ep. 48: Lesson Learned from a $250M Company Sale
This is the most valuable piece of advice that I learned from somebody selling their company for a lot of money.
09:02
November 22, 2021
Ep. 47: Intro to the Webinar (or Seminar) Funnel
Are you an expert in your field? Do you have a long sales cycle that requires a lot of 'educating' clients? Webinars & seminars give you the opportunity to demonstrate your expertise, while generating leads, and nurturing customers. They can be super powerful flows to have in your arsenal. Here's how they work - and how they can work for your business.
17:17
November 16, 2021
Ep. 46: What is a reverse squeeze page funnel and how it can boost your sales
The "Reverse Squeeze Page Flow" builds on the Squeeze Page Flow (https://youtu.be/K6N1yTGIapk), but seeks to provide value before asking for lead information. In this episode, we discuss when you might want to use this flow and how to make it successful. 
14:17
November 10, 2021
Ep. 45: What is a squeeze page and how does it work?
The "Squeeze Page Flow" is a foundational flow for online lead generation. In this episode, we share how the strategy works and how to make it as successful as possible. https://youtu.be/cYBajlAcG0k
13:48
November 9, 2021
Ep. 44: Why I’m skeptical of ‘best times to publish’
Think about the math. 
12:55
November 5, 2021
Ep. 43: How do channels make money?
When advertising on a channel, try to figure out how to help them make money.
09:01
November 4, 2021
Ep. 42: Using Value Levers to Create Headlines & Messaging
Once you’re clear on the pain/gain/problem + value levers, can start crafting awesome copy and increase conversion rates.
09:01
November 3, 2021
Ep. 41: Create Unique Offers Using the Value Levers
Once you understand the value levers, you can start creating manipulating them to create unique offers that take you from commodity to unicorn.
14:07
November 2, 2021
Ep. 40: The 4 Levers to Move You Out of Commodity Land
Your product/service is not your value. But what is? In this podcast, we discuss the 4 components of value you can use to delight customers and grow margins. 
15:47
November 1, 2021
Ep. 39: CRUSH BFCM (Or any other day) with the Pro's Top E-Comm Tactics (Part 3)
How do we optimize e-commerce websites for performance? Here’s part three of our secret checklist. Know which promotions and automations used to increase lifetime value of your customers while obtaining new ones. https://www.superwebpros.com/resources/essential-ecommerce-checklist/ https://checkout.superwebpros.com/bfcm-assessment
13:51
October 28, 2021
Ep. 38: CRUSH BFCM (Or any other day) with the Pro's Top E-Comm Tactics (Part 2)
How do we optimize e-commerce websites for performance? Here’s part two of our secret checklist. The fewer the steps, the BETTER. https://www.superwebpros.com/resources/essential-ecommerce-checklist/ https://checkout.superwebpros.com/bfcm-assessment
08:40
October 27, 2021
Ep. 37: CRUSH BFCM (Or any other day) with the Pro's Top E-Comm Tactics (Part 1)
How do we optimize e-commerce websites for performance? Here’s part one of our secret checklist. https://www.superwebpros.com/resources/essential-ecommerce-checklist/  https://checkout.superwebpros.com/bfcm-assessment
08:52
October 26, 2021
Ep. 36: Pretty picture, sh**ty page speed
Images take up A TON of bandwidth. Fixing this one thing can dramatically improve your page speed. Check these out https://www.superwebpros.com/resources/super-speedy-website-checklist/ https://www.superwebpros.com/blog/optimize-images-speed/ https://blog.cloudflare.com/introducing-polish-automatic-image-optimizati/
13:17
October 25, 2021
Ep. 35: How we 9X’d a customer's Page Speed with 3 small tweaks…
Page speed is hugely important for SEO and conversions. Here’s our framework for making websites as fast as possible. https://www.superwebpros.com/resources/super-speedy-website-checklist/
13:45
October 22, 2021
Ep. 34: Search Intent - The Holy Grail of SEO
EVERYONE asks about 'how to rank in Google?' The answer is provide the best possible answer to a searcher's question, given their intent. Using the 3C framework I learned from Sam Oh (ahrefs.com), you can decide whether you have what it takes to decipher search intent and compete.
08:25
September 3, 2021
Ep. 33: 5 ways to know if a keyword is valuable for SEO
SEO is a MASSIVE topic. At the crux of it all is keyword research...but choose the wrong keywords and your content will never be seen and the time, effort, energy, and money put into SEO goes right down the drain. You can avoid that with these 5 tips.
10:10
September 2, 2021
Ep. 32: The 4 Categories of Traffic
Getting traffic is essential for online success. While there are tons of ways to get traffic, they all fit into one of four general categories. Today, we explore those categories, so you can get a simple, clear idea for how to approach getting more people to your website.
05:10
September 1, 2021
Ep. 31: Whats REALLY involved in landing page optimization
While the elements of landing page optimization are clear, the process can be difficult. Here's what's really involved in getting your landing page to a point where it's generating leads or sales for your business.
08:42
August 31, 2021
Ep. 30: 5 Elements of a Great Landing Page
Thoughtful, well-designed landing pages can help you generate more leads for less money. In this episode, we explore 5 elements necessary to create a great landing page that will bring in more leads.
06:17
August 30, 2021
Ep. 29: How to create a "Super" Service Page
Your service pages do the heavy lifting of taking a 'middle-of-the-funnel' visitor and turning them into a lead. These tips will help you convert more visitors into leads, while ranking higher in search engines.
11:23
August 24, 2021
Ep. 28: The "Perfect" Homepage
Your homepage is often one of the most valuable pages on your website. Yet, too many people try to do too much with it. The result? More "bounces" and fewer conversions. Be better than that. Here's how.
08:29
August 23, 2021
Ep. 27: How to Tell if Website Speed is Hurting ROAS
A slow website can drive up your ad spend very quickly. Here's how to tell if your return on ad spend is being diminished by a slow website.
05:38
August 17, 2021
Ep. 26: 3 Lead Generation Hacks for Your Blog
An active blog is an important part of SEO. But, as traffic starts to grow, most business don't leverage the traffic to generate leads. Don't be one of those guys. These tips will help.
08:24
August 16, 2021
Ep. 25: The Internet as Data
Content is fundamentally data. How you structure it matters for your SEO
10:53
August 13, 2021
Ep. 24: Conversions and SEO
Setting up conversions on your website is easy to do. And has a ton of benefits. Here they are.
04:29
August 12, 2021
Ep. 23: What is Content?
We often talk about blogs as the main type of content for SEO. Not anymore.
07:20
August 11, 2021
Ep. 22: The 3 dimensions of SEO
So Google expects your website to be trustworthy, authoritative, and relevant. Do that, you have to master on page SEO, technical SEO, and off page SEO.
10:38
August 10, 2021
Ep. 21: Google is 20 years old. Here’s what matters now.
Are you the same that you were 20 years ago? Neither is Google. The sooner you realize that, the easier it will be for you to figure out how SCO works.
10:12
August 9, 2021
Ep. 20: how to capture leads at each stage of the buyers journey
If youre content plan is about giving prospects information to help them get from point a to point B, lead magnets are about capturing leads along the way.
08:48
August 6, 2021
Ep. 19: How to create a content plan
If you haven’t already listen to our episodes on the buyers journey and the value letter, go back and do that first. Then, come back here and this episode will make a ton more sense!
05:52
August 5, 2021
Ep. 18: User Experience for Small Businesses
You’ve probably heard the term “user experience.“ What does it mean - and why does it matter Find out in this episode.
05:14
August 4, 2021
Ep. 17: Design or copy? Which matters more?
Both are important, but one matters much more for making sales.
04:23
August 3, 2021
Ep. 16: What is a "Landing Page," anyways?
The term "landing page" is loosely thrown around all the time. Understanding what it really is can open up massive opportunities for growing your business online.
06:60
August 2, 2021
Ep. 15: Done is better than perfect
The last 20% of a project often takes the longest because of the effort that goes into trying to make things "perfect." The reality is that the web is precisely where things don't have to be perfect. Here's why.
07:36
July 30, 2021
Ep. 14: Overpromising Web Guys
Tired of web guys promising the moon and not delivering? Us, too. The truth is your website isn’t a silver bullet that can skyrocket your business overnight. In this episode, I share information to help you calibrate your expectations. Not sure where to start? Use our free Marketing Plan Generator to take your business to the next level!
16:09
July 29, 2021
Ep. 13: Why I hate customer acquisition
Obviously every business needs customers in order to survive, let alone thrive. But that phrase “customer acquisition” has never sat well with me. This is what we talk about instead. Trying to figure out the best customer attraction plan for your business? Use our free Marketing Plan Generator to get started!
06:30
July 28, 2021
Ep. 12: What should you be focused on?
There’s so much to do and so little time. Using the GrowthMap, we can quickly identify what deserves attention, anticipate challenges, and capitalize on opportunities. To get a free custom report for your business, use our free Marketing Plan Generator. Only takes a minute or two.
11:33
July 27, 2021
Ep. 11: Your Product (or service) isn’t your offer
It’s easy to compare products to each other - they quickly become commodities. Creation an offer instead of a product is essential if you want to differentiate yourself, charge more, and capture more value…while better serving your customers.
09:57
July 26, 2021
Ep. 10: The value ladder & customer ascension
Russell Brunson popularized the notion of "The Value Ladder," which is a helpful metaphor for understanding how to keep customers engaged beyond the initial sale. When paired with the buyer's journey (Episode 9), it's a powerful combo. By the way, if you don't yet own "Dotcom Secrets," you should go buy it.
14:35
July 23, 2021
Ep. 9: Where's your prospect going?
Mapping the process that a prospect will go through in order to get from where-they-are to where-theyd-like-to-be is the first step in figuring out how to capture as much value as you can create.
11:09
July 22, 2021
Ep. 8: How to communicate value
It’s not important enough that you create value… You also have to communicate value if you want someone to do business with you. In order to do that, you have to understand the value gap and the four components of value communication.
09:34
July 21, 2021
Ep. 7: The 3 ways you can create value
Your product or service is only the vehicle for helping customers accomplish a goal. These are the three ways that you can do that.
07:51
July 20, 2021
Ep. 6: Are you ready to scale?
The fourth stage of the pro growth map is scaling. There is so much to say on this topic, but these few notes will have to do for now.
08:01
July 19, 2021
Ep. 5: From sales to systems
Once you start selling and you’ve figured out how to make a cash flow less lumpy, then it’s time to start extracting some profits. Systems are the tools you use to do that.
08:58
July 16, 2021
Ep. 4: Need Sales? SEO is NOT Your Thing
If you are in the sales stage of your business and concerned about lumpy cash flow‘s or inconsistent service delivery, SEO is not where you should be spending your time. Do this instead.
09:03
July 15, 2021
Ep. 3: Are you clear on who you serve?
The first step of any successful business or marketing campaign is to get clear on who you serve. Are you clear? If not, it may be what’s holding you back. Need help putting together your local business marketing plan? Download our FREE marketing plan generator here: https://www.superwebpros.com/resources/marketing-assessment/ 
11:27
July 14, 2021
Ep. 2: The Pro Growthmap for Local Businesses
Based on where you are in your business, your needs (especially your marketing and technology needs) differ. Often times, it can be tempting to try and get ahead of yourself. These four stages will take you from start up to success!  Get our free marketing plan generator at: https://www.superwebpros.com/resources/marketing-assessment/
09:55
July 13, 2021
Welcome to the Local PROcast!
We are committed to the local businesses that are the heart and soul of their communities. This podcast is for you.
08:17
July 12, 2021