Supplier Community Podcast

It's been over 50 years since Sam Walton opened his first independent "five-and-dime" store on the town square in Bentonville. There were a lot of iterations, but the most explosive growth happened after "Mr. Sam" passed away. No one expected the tiny chain store to become the international behemoth it is today, attracting the brightest minds in tech, retail, HR, real estate, law, business, and now even healthcare to the no longer tiny town in the hills of northwest Arkansas. Here's how it all began. 

 About Supplier Community Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community is the elite gathering place and resource center for retailers and their suppliers. From Amazon to Walmart, eCommerce and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast paced and ever-changing retail ecosystem. 

 Join Maria Baez De Hicks as she helps unravel the mysteries of Category Management. From the what and why to the how, Maria reveals the reality of Category Management and how to use it effectively in your business.  

Topics Include:  

• Defining Category Management 

• Why use Category Management 

• The Category Management process 

• Effective data presentation 

• Best practices

About Supplier Community Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community is the elite gathering place and resource center for retailers and their suppliers. From Amazon to Walmart, eCommerce and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast paced and ever-changing retail ecosystem. 

Hunter Hayes

On September 18th, 2018 Supplier Community hosted Shopper Marketers’ Toolbox, designed to help you get to know your shopper and retailer and determine the most effective tactics for your business, to drive traffic and increase conversion.  In this presentation, WHOSAY’s Mike Swart is joined by country music recording artist Hunter Hayes who talks about connecting with fans and how it applies to you and your brand.  

Topics Include:  

• Four best practices for connecting with fans 

• Beginning with the why 

• Leveraging social media to drive personal connection 

• Moving beyond your comfort zone 

• Authenticity and remaining relevant 

• Creating meaningful partnerships 

• It’s all in the perspective   

About Supplier Community:

 Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community provides 24/7 access to emerging and experienced thought leaders in the retail space. From Amazon to Walmart, eCommerce and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast paced and ever-changing retail ecosystem.   

Connect with Supplier Community:   

It's hard to go wrong with a Harvard MBA, and Bill Hildebolt is proof of that. His company, gen.video, leverages Influencer marketing in a vibrant, fun way, which has proven to be especially successful through today’s social networks. In this presentation, Bill, CEO of gen.video, shares his insights on the history and future of influencer marketing and what we can expect from eCommerce product pages as they shift toward more voice, video and personalized content.  

Topics Include:  

• History of user generated content 

• The rise of the influencer and influencer marketing 

• The power of influencer content 

• Influencer content and the future of product pages

Take a trip back in time to #SMTB 19! 

Today’s retail market is increasingly competitive, and it’s much harder to win without the benefit of a knowledgeable and diverse team. Join Aki Technologies’ Cassie Murray and Saatchi & Saatchi X’s Mary Callender as they discuss the importance of collaboration and how teams and agencies can work together without giving away the “secret sauce.”  

Topics Include:  

• Working smarter through collaboration 

• Practicing efficiency 

• Beyond the NDA 

• Building relationships  

ROI Revolution is a digital marketing and eCommerce agency, focused on improving a brand's performance online. They're Google, Facebook, Microsoft and Amazon certified partners, led by a team of computer and data scientists dedicated to success and blending seamlessly with clients and their teams. 

ROI Revolution has dedicated a significant amount of time and energy into developing specific digital marketing technology applications to help us work more efficiently and give us access to deep and meaningful data. We can track how weather affects conversions, transform messy data into relevant and searchable product feeds, quickly build out entire ad campaigns, and so much more!

In the last three years alone, ROI Revolution has invested over 25,000 hours into developing these marketing technology tools. The result is a technology suite diverse enough to tackle thousands of time-consuming tasks, yet concise enough to effect change on a granular level.

About Supplier Community

Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community provides 24/7 access to emerging and experienced thought leaders in the retail space. From Amazon to Walmart, eCommerce and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast paced and ever-changing retail ecosystem.

Connect with Supplier Community

There's more to shopper marketing than coupons and samples, and if you wait until your shopper is already in the store, you've already lost the battle. Technology has changed the way people learn about and acquire everything from socks to real estate. You have to meet them where they are, with information relevant to them, at a time when they are receptive to your message. The "best practices" ground is always shifting. You need to stay nimble, connected, and aware and on March 12, 2019 Supplier Community brought together a group of shopper marketing rock stars from a variety of suppliers, agencies and service providers to help participants do just that.  

In this episode, Amplify Retail Executive Consultant Alisha Watkins talks with 

Hasbro Sr. Manager Nathan Pendleton, 

Belkin International Director of Sales Janell Martin, 

Numerator SVP Scott Anderson, 

Snap2Insight VP Mike Sweeney, 

Soapbox Influence President Bethany Stephens 

and Kellogg Company Sales Lead Whitney Cooper 

Listen in as they discuss how insights affect today’s shopper marketing and how to navigate resources while keeping up with the ever-changing industry trends.  

Topics Include:  

• How insights affect shopper marketing and businesses in general 

• Resources options for companies with smaller budgets 

• Navigating resources internally and with retailers 

• Growing trends in shopper marketing and how to keep up 

• The importance of collaboration and learning

 About Supplier Community:

 Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community connects you with emerging and established thought leaders in the international retail space. From Amazon to Walmart, eCommerce and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast paced and ever-changing retail ecosystem. 

Meet top expert Rachelle Sanders as she walks you through the mystifying world of Retail Link, offering tips, tricks and common-sense solutions for those little hurdles suppliers face every day. From logging in to secret shortcuts, Rachelle gives you what you need to make Retail Link work for you in ways you never knew it could.  Topics Include:  • Logging in • Navigation • Filter options • Metrics • Business at a Glance • OTIF • Query Building

Fast Start was our very first live event at Record, and it launched a tradition of live, local events centered around retailing in all its forms, from brick and mortar to e-commerce, direct to consumer and even mobile and text.  Rachelle is an excellent teacher, and this presentation translates well to audio. Let us know what you think!

About Supplier Community

Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community provides 24/7 access to emerging and experienced thought leaders in the retail space. From Amazon to Walmart, eCommerce and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast paced and ever-changing retail ecosystem.

Connect with Supplier Community

Bold, dynamic, and innovative are just a few of the words that come to mind when describing MerchantWords founder George Lawrence. Overcoming personal obstacles to build a multi-million dollar technology company, George has used his remarkable ability to creatively solve problems to help over 80,000 entrepreneurs achieve e-commerce success.

A software developer by trade, George got his professional start at the beginning of the internet with the Peter Norton Consulting Group, where he worked on Norton Utilities. He was a founding member of the Citysearch team; and helped create the software that launched the world’s first online automobile shopping platform at CarsDirect. At TigerConnect, George developed the web and mobile platforms for their clinical communications software. Discovering a gap in the data-driven e-commerce market, George derived an innovative way to collect shopper keyword phrases, so Amazon sellers could find unique opportunities to bring new products to market – thus, MerchantWords was born. Since 2012, MerchantWords has helped entrepreneurs, brands, and agencies discover new opportunities, achieve successful product launches, and run profitable advertising campaigns online – on Amazon and beyond.

About Supplier Community

Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community provides access to emerging and experienced retail thought leaders from across the globe. From Amazon to Walmart, eCommerce, and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast-paced and ever-changing retail ecosystem.