Surviving Art

Pricing your art - What is the price of creativity

An episode of Surviving Art

By Matej Tomažin
Curious about the inner workings of the art world? From help with pricing and finding work-life balance to getting your creative message across. Making the art world a more transparent place for emerging artists.
Available on 8 platforms
Communicating what your work is all about
Today, it isn’t as much about one work, or even one exhibition — what matters in the long run is the totality of our production and most importantly the regularity of our production. Rather than focusing on the importance of each piece we make, I find it more crucial to step back and observe it in the context of everything we have ever done.
January 22, 2019
The best shortcut for making it in the arts
Rather than waiting for destiny, I am a fan of action, but the problem with a lot of us is, we are constantly searching for that one piece of information that will change our lives. Now, what if I shared with you today exactly that information? Would you be willing to really give it a try and see the transformative powers of finally having the right mental and physical tools to conquer your dreams? 
January 21, 2019
How influencers could help you sell your work
People will always bicker and whine, but at the same time, there will always be those of us, who show up and do the work. And now, through the powers of social media and those small metal and glass devices in our pockets and bags, we can become our own gallery representatives, our own brands and do so while on our daily commute. How fantastic is that?! 
January 20, 2019
What does bad conceptualism have to do with art sales?
Where I come from, we haven’t really seen any upward movement from the private art market since the 90s (not even when almost everywhere else art sales boomed) and as a result there is now not only a high percentage of underpaid artists but an overpopulation of badly executed conceptual ideas.
January 19, 2019
Emotion vs. fact - The persuasive powers of art
Knowing does not equal doing, but feeling almost always leads to action. Because emotions are actions, physical states of our bodies (you can’t really feel sad while running a marathon) and while using facts to persuade someone may or may not be an efficient way of communication, if instead we use emotions, we have an incredibly higher chance of getting our point across. And who better to know the fine art of communicating emotions than us creatives?
January 18, 2019
Do you need a portfolio website?
About 20 years ago almost nobody had a website, let alone a personal web portfolio of his or her work, but with WordPress and Squarespace came the era of portfolio Websites. While having one is much cheaper now than it was years ago, we now have Instagram, Tumblr, Twitter and of course Facebook that are “completely free”, so the real question is, do we still need personal websites for our art?
January 17, 2019
History doesn't repeat itself, but it does rhyme
We have been making art since the time we were living in caves, so the act of artistic creation is older than civilisation itself. Regardless of whether you’re writing articles, books, poetry or painting or sculpting, you may find that, after showing your art to the public, many people will see influences in your work that you didn’t even know existed.
January 16, 2019
You can't make art for everyone, no matter how hard you try
We are the creators of narratives, it is our job to produce stories and to communicate those stories to others. Be it feelings of pleasure, anger, excitement, or a well intended warning, a good creator knows how to produce art that speaks to those for whom the message was intended. But no creator will ever be able to create something for everybody, at least not anymore.
January 15, 2019
What if Edison thought the art of grant applications
All success stories, regardless if in the field of fine art, business or invention, are usually paved with failure — and not just with the occasional small mishap or two, many come in the form of a constant stream of defeat. Edison (even though a contemptible man) knew what it meant to be in the vanguard of innovation. He made more than one thousand unsuccessful attempts at inventing the light bulb, but when a reporter asked, “How did it feel to fail 1,000 times?” Edison replied, “I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps.”
January 14, 2019
Selling your art and finding places and people that can help you - Part II
The art market can be divided into roughly 5 segments:  1.) The direct market 2.) The primary beta market, 3.) The primary alpha market, 4.) The secondary alpha market and 5.) The auction market.  Today we will be looking at the last three: the primary and secondary alpha market and the auction market.
January 13, 2019
Selling your art and finding places and people that can help you - Part I
The art market can be divided into roughly 5 segments:  1.) The direct market, 2.) The primary beta market, 3.) The primary alpha market, 4.) The secondary alpha market and and 5.) The auction market.  Today we will be looking at the first two: the direct market and the primary beta market, so watch out for the next podcast, as this is a two-parter!
January 12, 2019
Pricing your art - What is the price of creativity
You’ll hear people tell you about different techniques on how to price your work, but usually these are artists, who mostly do one thing and what works for a classical portrait painter doesn’t necessarily fit someone working with photo / video works. You can’t really charge by the square cm or inch for video, and charging by the minute quite frankly questions the whole concept of what it means to make art opposed to craft. So in the hopes of giving advice that could help as many of you as possible, lets talk pricing!
January 11, 2019
Why be an artist
If your not happy with the idea, that its hard to sell paintings, it’s not being an artist that bothers you, it’s the act of painting and selling paintings, that you have a problem with. You have artists in banking and marketing, because it’s not important what you create, it is the act of creation and the joy and pleasure that it brings. Maybe it’s time to stop pondering about why and to start figuring out how. And mind you, this is not the motivational why; it’s impossibly important to know why we do what we do, but the universal why. The one you don’t have to like, only understand.
January 10, 2019
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