Sweathead, A Strategy Podcast
By Mark Pollard
You can find strategy classes and "Strategy Is Your Words" here: www.sweathead.com.
Sweathead, A Strategy PodcastOct 28, 2019
The Daily Challenges Facing Good Comms Planning - Mani Schlisser, OBERLAND
Mani Schlisser is Director of Strategy at OBERLAND in New York. He's had big comms planning roles at Ogilvy, Mekanism, and Chiat Day.
In this chat, we talk about Comms Planning 101 but also get into the daily challenges facing anyone creating advertising right now:
- What's happening on the social media platforms, and
- What agencies are getting wrong,
You can find Mani here: https://www.linkedin.com/in/manischlisser/
Find out about our upcoming masterclasses at http://www.sweathead.com
You can find Mark here: http://www.instagram.com/markpollard
A World Champion Of The Cannes Young Lions Plus A Contender - Monika Farkašová, David Cerveny
Monika Farkašová (from agency Triad) has won the Young Lions so I'm now calling her World Champion because "Winner" is boring.
The Young Lions takes the best young talent from around the world and pits them against each other in a ferocious battle of minds for 24 hours in Cannes every June.
David Cerveny (from agency Zaraguza) is a frequent contender in this battle as well having represented the Czech Republic several times. He has his eyes on the big prize and the new title WORLD CHAMPION.
In this episode, we discuss what it's like to compete in the Young Lions competition as well as the advertising markets in Slovakia and the Czech Republic.
Monika is here: https://www.linkedin.com/in/monika-farka%C5%A1ov%C3%A1-7b2730a5/
David is here: https://www.linkedin.com/in/davidcerveny/
**
Mark is teaching in Prague (June 24) and will be at Cannes this year. Details about all of our upcoming masterclasses are on the Sweathead website: http://www.sweathead.com.
You can find Mark here: http://www.instagram.com/markpollard
Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy - Dr Anastasia Karklina Gabriel
Dr Anastasia Karklina Gabriel has just published her first book "Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy".
Having earned a PhD, Anastasia has consulted for many agencies and now works in Reddit's Global Insights team.
In this chat, we discuss a few of the key concepts in the book as well as the experience of writing it.
You can find Anastasia here: https://www.linkedin.com/in/anastasiakgabriel/
And her book here:
https://www.amazon.com/Cultural-Intelligence-Marketers-Inclusive-Marketing/dp/1398614033
**
Find out about our upcoming masterclasses at http://www.sweathead.com
You can find Mark here: http://www.instagram.com/markpollard
Stop Collaborating And Listen - Why Do Workshops Defeat Us? - Rob Estreitinho, Salmon Theory
Rob Estreitinho and I have just dropped a deck for you. It's called "Stop Collaborating And Listen".
In it, we discuss why workshops are being forced on everyone right now, how this isn't always a good thing, and what to do about it.
You can find the deck here:
http://bit.ly/stopcollaboratingandlisten
Top Ten Strategist Traits - Live From Hell's Kitchen
You can find out about our upcoming masterclasses at http://www.sweathead.com
Mark is here:
http://www.instagram.com/markpollard
How To Have Award-Winning Ideas - Alexandre Kazuo Kubo, Lucas Ribeiro
Alexandre Kazuo Kubo and Lucas Ribeiro are Associate Creative Directors at McCann New York. Recently, they published a guide on having and expressing award-winning advertising ideas.
It's relatively rare for employed big-agency creatives to publish like this so I took the opportunity to get them to talk us through their free guide while forcing them to indulge me in my love of Brazil and Brazil funk.
Their guide is here:
https://docs.google.com/presentation/d/1Vv4yXzNDyDnoaAdDKTh_2W99OrzNZRy_Y_j1feoanx8/edit?pli=1#slide=id.g2ad8616ace2_0_96
Lucas is here:
https://www.linkedin.com/in/lucasantunesribeiro/
Kazuo is here:
https://www.linkedin.com/in/alexandre-kazuo-kubo-33189177
Mark is here:
http://www.instagram.com/markpollard
The Wrongs And Rights Of Brand Strategy Workshops - Camilla Petty
Camilla Petty recently released a workshop guide from 15 years of experience in advertising. I've run hundreds of these things and have thoughts. So we got together to discuss what makes a workshop work as well as the things that don't.
You can get 25% off Camilla's guide using the code SWEATY at checkout: https://oddkid.co/store/brandstrategyworkshopguide
You can find Camilla here: https://www.linkedin.com/in/camillagrey/
You can find Mark here:
http://www.instagram.com/markpollard
Brand Strategy In Venture Capital - Michael Miraflor
Michael Miraflor is Chief Brand Officer at Hannah Grey Venture Capital. His agency life started in media agencies then lead him to MediaLink and, now, into VC.
In this episode, we discuss his journey as well as what exactly he is doing right now.
You can find Michael here: https://www.linkedin.com/in/mirateck/
You can find Mark here: http://www.instagram.com/markpollard
The Techno Mindset For Strategists - Luis Miranda, Strategist & Techno Producer
Cofounder of the Account Planning Group (APG) in Spain, Luis Miranda is a freelance strategist based in Los Angeles but also a music producer and DJ.
In this episode, we see what strategists can learn from techno. Obviously.
You can find Luis here:
https://www.linkedin.com/in/luismiranda1/
You can find Mark here:
http://www.instagram.com/markpollard
B2B Marketing Creativity - Carolyn Barclay and David Moore
Carolyn Barclay and David Moore run Kingswood & Palmerston. They work with B2B marketers whom they push to do interesting work.
We discuss creativity in B2B advertising as well as Carolyn and David's business.
You might know David from his Twitter and LinkedIn sharing of advertising made by advertising agencies to promote advertising agencies.
Carolyn Barclay:
https://www.linkedin.com/in/carolyn-barclay-622b9712/
David Moore:
https://www.linkedin.com/in/davidmooreecd/
**
Make sure you check out the DELUGE of content I've been sharing on Instagram, including ebook links: http://www.instagram.com/markpollard
The Taylor Swift Conspiracy, Creative Teams, and Job Loss - Walk And Talk, Times Square
You can find these bits as essays here: http://www.instagram.com/markpollard
The Most Important B2B Marketing Ideas With LinkedIn's Ty Heath
In this interview, we discuss B2B Marketing 101.
You can find Ty here:
www.linkedin.com/in/tyronaheath/
You can download our "How To Do Strategy" ebook, read by 120,000+ people here: mailchi.mp/sweathead/how-to-do-strategy-by-sweathead
Our next Sweathead Strategy Accelerator happens in March, 2024. Find details at www.sweathead.com.
The Strategy To Revive One Of The World’s Biggest Fashion Brands - Esprit - Ana Andjelic, Chief Brand Officer
Ana Andjelic has a PhD, has worked in many of your favorite New York advertising and digital agencies, and now has a massive role at Esprit as the Chief Brand Office and the Chief Marketing Officer. This means Ana is responsible for anything that leaves the office.
I caught up with her in the Esprit office to find out how her and the team are reviving Esprit, a brand that, at one time, had a market capitalization of $20 billiong.
You can find Ana here: https://www.linkedin.com/in/anaandjelic/
** Sign up for The Sweathead Get-Ahead free livestream from London on Jan 31 and Feb 1 here: https://sweathead.com/sweathead-get-ahead/ My London Masterclass tickets are here: https://sweathead.com/london-strategy-masterclass-with-mark-pollard/ And you can grab free ebooks and find out about our classes here: https://sweathead.com/
Going Hard On LinkedIn - Alex M H Smith, Basic Arts
Every week, tens of thousands of people now see Alex's posts about strategy in their feed but it wasn't always this way.
In this episode, we discuss what Alex is up to and how he uses social media. We were going to talk about some of his strategy posts and thoughts but...I actually don't talk to many people about social media so we kept the conversation there.
You can find Alex here: www.linkedin.com/in/alex-m-h-smith/
**
Sign up for The Sweathead Get-Ahead free livestream from London on Jan 31 and Feb 1 here: sweathead.com/sweathead-get-ahead/
My London Masterclass tickets are here: sweathead.com/london-strategy-masterclass-with-mark-pollard/
And you can grab free ebooks and find out about our classes here: sweathead.com/
How Hallmark Went From Greetings Cards To Advertising Agency - Trish Berrong
You can find Trish here:
www.linkedin.com/in/trishberrong/
**
Find out about our strategy training and conferences at www.sweathead.com
You can download a free 50-page ebook "How To Do Strategy" here: mailchi.mp/sweathead/how-to-do-strategy-by-sweathead
Your Personal Development Plan Template - Hell's Kitchen, NYC
You can find a link to the personal development template here: https://sweathead.com/personal-plan
Sign up for The Sweathead Get-Ahead free livestream from London here: https://sweathead.com/sweathead-get-ahead/
My London Masterclass tickets are here: https://sweathead.com/london-strategy-masterclass-with-mark-pollard/
And you can grab free ebooks and find out about our classes here: https://sweathead.com/
Better Relationships With The Creative Department - Anirban Roy, Head of Strategy at Wieden + Kennedy, India
Anirban Roy is Head of Strategy at Wieden + Kennedy in India. They have offices in Delhi and Mumbai.
In this interview, we discuss good relationships with creative teams - whether it's common, what makes them difficult, and what makes them work.
You can find Anirban here:
https://www.linkedin.com/in/anirbanroyplanner/
**
Find out about our strategy training and conferences at http://www.sweathead.com
You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead
Humor In Advertising - What Does The Research Say? - Polly Wyn Jones, Kantar
Polly Wyn Jones has been anlayzing advertising for over 30 years. In the past two years, she's published two articles about humor in advertising - how it ebbed and flowed over the past 2 decades, the kinds of humor there are in ads, and if it's coming back. And this is what we discuss.
You can find Polly's two articles here
1. https://www.kantar.com/uki/inspiration/advertising-media/how-to-get-humour-right-in-advertising
2. https://www.kantar.com/north-america/inspiration/advertising-media/starting-to-laugh-again-the-slow-return-of-humour-in-advertising
You can find Polly here:
https://www.linkedin.com/in/polly-wyn-jones-67a0b3137/
**
Find out about our strategy training and conferences at http://www.sweathead.com
You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead
Is There Really Less Humor In Advertising Right Now? - Paul Fisher, Head of Strategy, BBDO Dublin
Paul Fisher, Head of Strategy at BBDO Dublin, woke up with a mission one Sunday a couple of weeks ago. He wanted to confirm or debunk a belief that there's less humor in advertising than before.
He spent hours trawling through and categorizing campaigns. And I thought it would be worth speaking to someone who feels like this is a good way to spend a Sunday.
You can find Paul here: https://www.linkedin.com/in/paulfisher1980/
**
Find out about our strategy training and conferences at http://www.sweathead.com
You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead
Getting Strategy Jobs At Netflix, CashApp, Nike, Apple And More - Grace Gordon, CashApp
Grace Gordon is an Australian who's worked with a list of companies many strategists would dream of working with: Netflix, CashApp, Nike, Apple, The Fader, Refinery29, as well as various agencies. In fact, we worked together at Big Spaceship a decade ago.
In this chat, we discuss living and working the USA as Australians as well as what Grace learned about getting these kinds of jobs.
You can find Grace here:
https://www.linkedin.com/in/gracelgordon/
**
Find out about our strategy training and conferences at http://www.sweathead.com
You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead
Setting Your Next Marketing Budget - This Time With Evidence - Marc Binkley, Fractional CMO
Marc is a fractional CMO based in Calgary, Canada. He recently published a deck to help marketers work out how to set their budgets based on evidence.
You can find the deck here:
https://www.linkedin.com/feed/update/urn:li:activity:7134918764252299264/
You can find Marc here:
https://www.linkedin.com/in/marcbinkley/
Shocking Truths About Insights In Advertising (I'm joking - but, yeah, "insights")
You can download a free 45-page ebook on insights, including a chapter from my book "Strategy Is Your Words" here:
https://mailchi.mp/sweathead/mastering-insights
You can find out about The Insight Masterclass that I'm teaching on Wednesday, December 6, online here:
http://sweathead.com/the-insight-masterclass-mark-pollard
The Marketing Sciences Suggest: Make Your Brand Think And Act Broad - Julien Normand, Publicis
You can find Julien here:
https://www.linkedin.com/in/julien-normand-101/
His article is here:
www.linkedin.com/feed/update/urn:li:activity:7061959692071141376/
**
Sign up for our newsletters:
sweathead.com/newsletter/strategy-for-life/
**
Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
Find out about our company training here: https://sweathead.com/teams/
I Got A Hair Transplant In Turkey - Istanbul, Walk and Talk
A 1AM Interview With The Team That Got Women’s Names Onto Street Signs In Tbilisi - Ad Black Sea
So This Head Of Strategy Just Quit His Job At JWT On Stage - Ad Black Sea, Batumi, Georgia
4 Students Share Their Work And Experience From The Sweathead Strategy Accelerator - Dulce Vazquez, Rodolfo Andres Estrada, Sarah Mahoney, Victoria Gates-Fleming
The next Sweathead Strategy Accelerator happens in October, 2023. It's a 4-week program that will teach you about The Four Points framework, linear and lateral thinking, the importance of problems, how to write insights, and how to write strategy.
This next accelerator is our fifth public accelerator so we thought we'd invite some previous students to share their work and experience with you. You'll hear from:
- Dulce Vazquez- VP, Strategy Director, Wildtype Health
- Rodolfo Andres Estrada - Senior Brand Strategist BBDO, Guatemala
- Sarah Mahoney - EVP, Healthcare Communications, Strategy & Planning, Weber Shandwick
- Victoria Gates-Fleming- SVP, Creative Strategy & Insights at Day One Agency
For more details about the accelerator, visit:
https://strategyhome.sweathead.com/products/the-sweathead-strategy-accelerator/
For 15 examples and 70 pages of student work, visit:
https://mailchi.mp/sweathead/9vtxjz2jqq
How To Fix Your Presentations - Sit And Talk, Hell's Kitchen, NYC
In this episode, I share some of the student work from the Sweathead Strategy Accelerator as well as dive into some tips on how to improve your presentations. You can download 70+ pages of student work here: https://mailchi.mp/sweathead/9vtxjz2jqq
When To Quit Your Strategy Career - São Paulo, Sit And Talk
Hard Truths About Strategy Careers - Hacktown, Brazil
Check Your Next Creative Brief For These Things - Monologue, Hell's Kitchen
I'm going to do a few solo episodes over the coming weeks. This episode's topic I've touched on a lot and I've even read out some of these words before. But I thought I'd start here as I share some of my most engaged-with social posts in voice format.
You can download a free ebook How To Do Strategy here: https://zaap.bio/sweathead
What I Wish I Knew Before Becoming A Strategist - Midtown, NYC
The Agency Dominating Costa Rica And Then Some...Interaction - Erick Apuy and Monica Gonzales (Effie Index Series)
Erick Apuy is building an empire from his home base in San Jose, Costa Rica. His agency, Interaction, is one of the most awarded in the region. Their love of problems and context help them help their clients in ways that involve advertising but only if they have to. For instance, they helped a hydroelectricity company make money from crypto.
In this episode, I chat with Erick and Monica Gonzales, Interaction's strategic planning lead, to find out how they go about their work.
You can find Interaction here: https://interaction.cr/
**
You can find the Sweathead report What Strategists Want From Work here: https://bit.ly/what-strategists-want
**
Next strategy event:
The Sweathead Strategy Summer Camp - Starts July 18, 2023
Details: http://www.sweathead.com.
**
Sign up for our newsletters:
https://sweathead.com/newsletter/strategy-for-life/
**
Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
Find out about our company training here: https://sweathead.com/teams/
What's At The Heart Of One Of Australia's Most Prolific Advertising Agencies The Monkeys - Dave Collins, Strategy Director (Effie Index Series)
Dave Collins is Strategy Director at The Monkeys in Melbourne, Australia. The Monkeys have been a prolific creative agency ever since they launched and they were listed in the Effie Index in 2022.
In this interview, Dave share the special sauce plus a few case studios. We also talk about his year in New York and how he's thinking about approaching his 30s in the industry.
You can find Dave here: https://www.linkedin.com/in/dave-collins-b5b15357/
**
You can find the Sweathead report What Strategists Want From Work here: https://bit.ly/what-strategists-want
**
Next strategy event:
The Sweathead Strategy Summer Camp - Starts July 18, 2023
Details: http://www.sweathead.com.
**
Sign up for our newsletters:
https://sweathead.com/newsletter/strategy-for-life/
**
Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
Find out about our company training here: https://sweathead.com/teams/
The Self-Improving Agency - Raluca Kovacs, CSO, Publicis Romania (Effie Index Series)
Raluca Kovacs is Chief Strategy Officer of Publicis Worldwide in Romania. Romania is a competitive advertising country. It seems like one of those hotbeds that not enough of us know about. It's a hotbed that has created several agencies that frequently feature in award shows and in the Effie Index.
In this episode, Raluca shares with us the culture at Publicis in Romania. You'll hear a big emphasis on learning and self-improving.
You can find Raluca here: https://www.linkedin.com/in/raluca-kovacs-6987464/
**
You can find the Sweathead report What Strategists Want From Work here: https://bit.ly/what-strategists-want
**
Next strategy event:
The Sweathead Strategy Summer Camp - Starts July 18, 2023
Details: http://www.sweathead.com.
**
Sign up for our newsletters:
https://sweathead.com/newsletter/strategy-for-life/
**
Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
Find out about our company training here: https://sweathead.com/teams/
Strategy Gold In The Desert - CSO Mario Morby Reveals The Secrets Of FP7McCann, UAE (Effie Index Series)
Mario Morby is Regional Head of Strategy at FP7McCann. He's based in Dubai. In case you didn't know, Dubai is very different from Birmingham in the UK, where Mario was working before joining FP7McCann.
FP7McCann is prolific and Mario takes us on an intellectual tour of what makes the agency so good.
You can find Mario here: https://www.linkedin.com/in/mariomorby
**
You can find the Sweathead report What Strategists Want From Work here: https://bit.ly/what-strategists-want
**
Next strategy event:
The Sweathead Strategy Summer Camp - Starts July 18, 2023
Details: http://www.sweathead.com.
**
Sign up for our newsletters:
https://sweathead.com/newsletter/strategy-for-life/
**
Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
Find out about our company training here: https://sweathead.com/teams/
How High Expectations And Pressure Lead To World-Beating Advertising - Javier Quintero, GUT (Effie Index Series)
Javier Quintero is Chief Strategy Officer of GUT in Buenos Aires. Every decade a handful of agencies appear and then tear up the industry as we know it and GUT is currently doing this.
In this episode, Javier explains to us how GUT does creative briefs and how they put pressure on their work so that nothing crap leaves the building.
You can find Javier here: https://www.linkedin.com/in/javiquintero/
**
You can find the Sweathead report What Strategists Want From Work here: https://bit.ly/what-strategists-want
**
Next strategy event:
The Sweathead Strategy Summer Camp - Starts July 18, 2023
Details: http://www.sweathead.com.
**
Sign up for our newsletters:
https://sweathead.com/newsletter/strategy-for-life/
**
Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
Find out about our company training here: https://sweathead.com/teams/
Ogilvy Pakistan's Director Of Strategy Zahra Ali Explains What Makes The Agency So Effective (Effie Index Series)
Zahra Ali runs strategy at Ogilvy in Karachi. She's helped the agency win so many awards that the agency is listed in the Effie Index.
In this episode, Zahra explains the culture of Ogilvy Karachi to us and takes us through some award-winning work.
You can find Zahra here: https://www.linkedin.com/in/zahra-ali-037bb616/
**
You can find the Sweathead report What Strategists Want From Work here: https://bit.ly/what-strategists-want
**
Next strategy event:
The Sweathead Strategy Summer Camp - Starts July 18, 2023
Details: http://www.sweathead.com.
**
Sign up for our newsletters:
https://sweathead.com/newsletter/strategy-for-life/
**
Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
Find out about our company training here: https://sweathead.com/teams/
How Strategists Work In One Of The World's Most Effective Advertising Agencies - Victor Stroe, Leo Burnett (Effie Index Series)
Victor Stroe is Associate Director and Head of Strategy at Leo Burnett in Bucharest, Romania. His office was ranked the eleventh most effective in the world according to the 2022 Effie Index). Romania has a prolific and competitive advertising industry–it's just not that internationally known.
In this episode, we discuss Leo Burnett's mindset and culture, what helps the agency win so many awards, and how strategists fit in.
You can find Victor here: https://www.linkedin.com/in/victor-stroe-5511979/
**
You can find the Sweathead report What Strategists Want From Work here: https://bit.ly/what-strategists-want
**
Next strategy event:
The Sweathead Strategy Summer Camp - Starts July 18, 2023
Details: http://www.sweathead.com.
**
Sign up for our newsletters:
https://sweathead.com/newsletter/strategy-for-life/
**
Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
Find out about our company training here: https://sweathead.com/teams/
Interesting And Useful Is The Way To CSO Ryan O’Connell’s Heart - Ogvily (Effie Index Series)
In this episode, Ryan talks about the need to be interesting and useful while also comparing notes between the two agencies he's spent the longest time in: Clemenger BBDO and Ogilvy.
You can find Ryan here: www.linkedin.com/in/ryan-o-connell-43854212/
**
You can find the Sweathead report What Strategists Want From Work here: https://bit.ly/what-strategists-want
**
Next strategy event:
The Sweathead Strategy Summer Camp - Starts July 18, 2023
Details: www.sweathead.com.
**
Sign up for our newsletters:
sweathead.com/newsletter/strategy-for-life/
**
Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
Find out about our company training here: https://sweathead.com/teams/
Is Niche Marketing Making It Harder To Reach People? - Amber Chenevert, PhD, VMLY&R
Amber Chenevert is Managing Director, Strategy & Insights as well as Global Culture Studio Lead at VMLY&R. She's a PhD and has taught advertising.
In this episode we discuss a question that's been on her mind recently: "Is niche marketing making it harder to reach ppl?"
You can find Amber here: https://www.linkedin.com/in/amber-chenevert-phd-027a4b1/
**
You can find the Sweathead report What Strategists Want From Work here: https://bit.ly/what-strategists-want
**
Next strategy event:
The Sweathead Strategy Summer Camp - Starts July 18, 2023
Details: http://www.sweathead.com.
**
Sign up for our newsletters:
https://sweathead.com/newsletter/strategy-for-life/
**
Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
Find out about our company training here: https://sweathead.com/teams/
A Gentle Comparison Of Strategy At BBDO And VMLY&R - David Moreno, BBDO (Effie Index Series)
David Moreno recently moved to BBDO, Atlanta, where he's EVP, Strategy Lead. Prior to this, David was Managing Director, Strategy and Insights at VMLY&R. Big titles in big agencies doing big things.
In this episode, David gently compares the two and gives us his first impressions of BBDO and what makes the agency so good at making effective advertising.
You can find David here: https://www.linkedin.com/in/david-moreno-577b928/
**
You can find the Sweathead report What Strategists Want From Work here: https://bit.ly/what-strategists-want
**
Next strategy event:
The Sweathead Strategy Summer Camp - Starts July 18, 2023
Details: http://www.sweathead.com.
**
Sign up for our newsletters:
https://sweathead.com/newsletter/strategy-for-life/
**
Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
Find out about our company training here: https://sweathead.com/teams/
The First Decade+ Of A Career (And Putting Yourself Online) - Aisha Hakim, ACD, 72andSunny
Aisha Hakim is an associate creative director at 72andSunny. She's also prolific online. Aisha will be hosting a masterclass called "The Art Of Deck-Making" for us on May 17. Aisha originally published a deck about deck-making to Twitter and then to LinkedIn. The deck went a little viral and it still pops up every few months.
In this episode, we discuss all of this.
You can find Aisha here: https://aishamadeit.com/
**
Next strategy event:
The Art of Deck-Making with Aisha Hakim
Details: http://www.sweathead.com.
**
Sign up for our newsletters:
https://sweathead.com/newsletter/strategy-for-life/
**
Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
Find out about our company training here: https://sweathead.com/teams/
What Strategists Want From Work, Best Places For Strategists To Work, And Getting Old In Advertising - Monologue, Hell's Kitchen, NYC
It's May 4. Today marks three years since Sweathead launch its first online class. And, to celebrate, we've published a new report "What Strategists Want From Work".
In this report, you'll learn:
1. What strategists want from the companies they work at,
2. What strategy bosses want from their strategists,
3. What makes a strategy career happen,
4. The top strategy bosses that people want to work for, and
5. The companies strategists most want to work at.
Find it here: https://mailchi.mp/sweathead/what-strategists-want-2023
Unleash Your Weird Self - The Secret To Better Strategy - Bonnie Wan, AdAge 2022 CSO Of The Year
Bonnie Wan is Head of Strategy at Goodby Silverstein & Partners, an agency she's worked at for thirteen years. In 2022, she won a big award: AdAge's CSO of the year. And she's about to publish a book through which she's going to put all of her strategy nous into a shape that can help you in your life. It's called "The Life Brief."
In this episode of Sweathead, we discuss how to become more of who you are–How do you work out who you are? How do you be that?
You can find Bonnie here: https://www.linkedin.com/in/bonniewan/
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Next strategy event:
The Art of Deck-Making with Aisha Hakim
Details: http://www.sweathead.com.
**
Sign up for our newsletters:
https://sweathead.com/newsletter/strategy-for-life/
**
Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
Find out about our company training here: https://sweathead.com/teams/
The Visibility Mindset (Get Yourself Seen) - Bernice Chao, Asians In Advertising
Bernice Chao is author of "The Visibility Mindset". Her agency experience includes R/GA, Zambezi, TBWA, and David&Goliath.
While navigating her career in the creative department, Bernice found herself longing to be able to connect with more people who understood her experience. So she set up Asians In Advertising with Jessalin Lam and has amassed a community of over 4,000 people who identify as AAPI from around the world. And this is what we discuss.
You can find Bernice here: https://www.linkedin.com/in/bernicechao/ ** Next strategy event: Aisha Hakim's Masterclass The Art of Deck-Making http://www.sweathead.com ** Sign up for our newsletters: 1. For Friday's Sake–a weekly laugh at the marketing world https://sweathead.com/newsletter/for-fridays-sake/ 2. Strategy 4 Life–inside the working lives of strategists https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
A New Brand Strategy For Sofia, Bulgaria - Live Workshop With Adriyana Mihaylova
Sofia, Bulgaria. It’s the capital of one of Europe’s poorest countries, a country that spent decades behind the iron curtain, a country after which the Bulgarian Split Squat is named, and a country that wants you to visit it. I’m speaking at Digitalk on May 18 and I’m teaching a masterclass on May 19.
And to whet people’s appetites for the eccentricities I’m going to bring, this episode features a live workshop with Adriyana Mihaylova, a local strategy mind who’s spent the last couple of years developing a new strategy for Sofia.
You can find out more about the Bulgaria masterclass on the Sweathead website: http://www.Sweathead.com
You can find Adriyana here: https://www.linkedin.com/in/adriyanamihaylova/
A Strategy For Sriracha, Get/To/By, Tensions Facing Strategists And Advertising News - Hell's Kitchen, NYC
Yikes. I think I squeezed four episodes into one here. We discuss:
1. Advertising industry news and breaking campaigns from Dodge, Icelandair, KFC, and Lawn Doctor
2. Natalie Brinkman's strategy for Sriracha
3. How to improve Get/To/By
4. Tensions facing strategists right now
And a bunch of Sweathead news including masterclasses and conferences.
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Subscribe to our newsletters here:
https://sweathead.com/newsletter/strategy-for-life/
An Anonymous Interview With The Instagram Account @Agencyprobs
In this anonymous and debut interview, I speak with one of the founders and minds behind the account. We discuss what the ad industry creator lifestyle is like and we discuss some of the industry problems that cause the most pain.
You can find Agency Probs here: www.instagram.com/agencyprobs/
**
Next strategy events:
Masterclass with Mark Pollard - How To Find Your Strategy Voice (April)
WTEff-The Eff-ing Effectiveness Festival (April)
Details: www.sweathead.com.
**
Sign up for our newsletters:
1. For Friday's Sake–a weekly laugh at the marketing world
sweathead.com/newsletter/for-fridays-sake/
2. Strategy 4 Life–inside the working lives of strategists
sweathead.com/newsletter/strategy-for-life/
**
Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
Digital Trends But Useful - Simon Kemp, Kepios
Simon Kemp is founder of Kepios, a business consulting firm that helps organizations worldwide make sense of people's digital behaviors.
He's been investigating digital trends for a very long time. This means that he knows what I mean when I ask, "Yeah but is any of this useful?"
So, in this chat, Simon points our attention to the digital trends worth our attention.
You can find Simon here: https://www.linkedin.com/in/eskimon/
**
Next strategy events:
- Masterclass with Mark Pollard - How To Find Your Strategy Voice (April)
- WTEff-The Eff-ing Effectiveness Festival (April)
Details: http://www.sweathead.com.
**
Sign up for our newsletters:
1. For Friday's Sake–a weekly laugh at the marketing world
https://sweathead.com/newsletter/for-fridays-sake/
2. Strategy 4 Life–inside the working lives of strategists
https://sweathead.com/newsletter/strategy-for-life/
**
Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.