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Sweathead, A Strategy Podcast

Sweathead, A Strategy Podcast

By Mark Pollard

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.

You can find strategy classes and "Strategy Is Your Words" here: www.sweathead.com.
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Currently playing episode

Strategy At Pace: 10 Ideas To Help You Work Faster - Nick Ellis, Paul Bailey

Sweathead, A Strategy PodcastFeb 27, 2020

00:00
43:05
The Wrongs And Rights Of Brand Strategy Workshops - Camilla Petty

The Wrongs And Rights Of Brand Strategy Workshops - Camilla Petty

Camilla Petty recently released a workshop guide from 15 years of experience in advertising. I've run hundreds of these things and have thoughts. So we got together to discuss what makes a workshop work as well as the things that don't.


You can get 25% off Camilla's guide using the code SWEATY at checkout: https://oddkid.co/store/brandstrategyworkshopguide


You can find Camilla here: https://www.linkedin.com/in/camillagrey/


You can find Mark here:

http://www.instagram.com/markpollard

Mar 25, 202438:30
Brand Strategy In Venture Capital - Michael Miraflor

Brand Strategy In Venture Capital - Michael Miraflor

Michael Miraflor is Chief Brand Officer at Hannah Grey Venture Capital. His agency life started in media agencies then lead him to MediaLink and, now, into VC.

In this episode, we discuss his journey as well as what exactly he is doing right now.


You can find Michael here: https://www.linkedin.com/in/mirateck/

You can find Mark here: http://www.instagram.com/markpollard

Mar 18, 202441:37
The Techno Mindset For Strategists - Luis Miranda, Strategist & Techno Producer

The Techno Mindset For Strategists - Luis Miranda, Strategist & Techno Producer

Cofounder of the Account Planning Group (APG) in Spain, Luis Miranda is a freelance strategist based in Los Angeles but also a music producer and DJ.

In this episode, we see what strategists can learn from techno. Obviously.


You can find Luis here:

https://www.linkedin.com/in/luismiranda1/


You can find Mark here:

http://www.instagram.com/markpollard

Mar 11, 202437:53
B2B Marketing Creativity - Carolyn Barclay and David Moore

B2B Marketing Creativity - Carolyn Barclay and David Moore

Carolyn Barclay and David Moore run Kingswood & Palmerston. They work with B2B marketers whom they push to do interesting work.


We discuss creativity in B2B advertising as well as Carolyn and David's business.


You might know David from his Twitter and LinkedIn sharing of advertising made by advertising agencies to promote advertising agencies.


Carolyn Barclay:

https://www.linkedin.com/in/carolyn-barclay-622b9712/

David Moore:

https://www.linkedin.com/in/davidmooreecd/

**

Make sure you check out the DELUGE of content I've been sharing on Instagram, including ebook links: http://www.instagram.com/markpollard

Mar 04, 202439:23
The Taylor Swift Conspiracy, Creative Teams, and Job Loss - Walk And Talk, Times Square

The Taylor Swift Conspiracy, Creative Teams, and Job Loss - Walk And Talk, Times Square

You can find these bits as essays here: http://www.instagram.com/markpollard


Feb 28, 202448:32
The Most Important B2B Marketing Ideas With LinkedIn's Ty Heath
Feb 13, 202446:19
The Strategy To Revive One Of The World’s Biggest Fashion Brands - Esprit - Ana Andjelic, Chief Brand Officer

The Strategy To Revive One Of The World’s Biggest Fashion Brands - Esprit - Ana Andjelic, Chief Brand Officer

Ana Andjelic has a PhD, has worked in many of your favorite New York advertising and digital agencies, and now has a massive role at Esprit as the Chief Brand Office and the Chief Marketing Officer. This means Ana is responsible for anything that leaves the office.

I caught up with her in the Esprit office to find out how her and the team are reviving Esprit, a brand that, at one time, had a market capitalization of $20 billiong.

You can find Ana here: https://www.linkedin.com/in/anaandjelic/

** Sign up for The Sweathead Get-Ahead free livestream from London on Jan 31 and Feb 1 here: https://sweathead.com/sweathead-get-ahead/ My London Masterclass tickets are here: https://sweathead.com/london-strategy-masterclass-with-mark-pollard/ And you can grab free ebooks and find out about our classes here: https://sweathead.com/

Jan 23, 202447:11
Going Hard On LinkedIn - Alex M H Smith, Basic Arts
Jan 15, 202440:55
How Hallmark Went From Greetings Cards To Advertising Agency - Trish Berrong
Jan 08, 202437:44
Your Personal Development Plan Template - Hell's Kitchen, NYC

Your Personal Development Plan Template - Hell's Kitchen, NYC

You can find a link to the personal development template here: https://sweathead.com/personal-plan


Sign up for The Sweathead Get-Ahead free livestream from London here: https://sweathead.com/sweathead-get-ahead/


My London Masterclass tickets are here: https://sweathead.com/london-strategy-masterclass-with-mark-pollard/


And you can grab free ebooks and find out about our classes here: https://sweathead.com/

Jan 03, 202425:46
Better Relationships With The Creative Department - Anirban Roy, Head of Strategy at Wieden + Kennedy, India
Dec 18, 202339:40
Humor In Advertising - What Does The Research Say? - Polly Wyn Jones, Kantar

Humor In Advertising - What Does The Research Say? - Polly Wyn Jones, Kantar

Polly Wyn Jones has been anlayzing advertising for over 30 years. In the past two years, she's published two articles about humor in advertising - how it ebbed and flowed over the past 2 decades, the kinds of humor there are in ads, and if it's coming back. And this is what we discuss.


You can find Polly's two articles here

1. https://www.kantar.com/uki/inspiration/advertising-media/how-to-get-humour-right-in-advertising

2. https://www.kantar.com/north-america/inspiration/advertising-media/starting-to-laugh-again-the-slow-return-of-humour-in-advertising


You can find Polly here:

https://www.linkedin.com/in/polly-wyn-jones-67a0b3137/


**

Find out about our strategy training and conferences at http://www.sweathead.com


You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead

Dec 14, 202332:54
Is There Really Less Humor In Advertising Right Now? - Paul Fisher, Head of Strategy, BBDO Dublin
Dec 13, 202340:60
Getting Strategy Jobs At Netflix, CashApp, Nike, Apple And More - Grace Gordon, CashApp

Getting Strategy Jobs At Netflix, CashApp, Nike, Apple And More - Grace Gordon, CashApp

Grace Gordon is an Australian who's worked with a list of companies many strategists would dream of working with: Netflix, CashApp, Nike, Apple, The Fader, Refinery29, as well as various agencies. In fact, we worked together at Big Spaceship a decade ago.


In this chat, we discuss living and working the USA as Australians as well as what Grace learned about getting these kinds of jobs.


You can find Grace here:

https://www.linkedin.com/in/gracelgordon/

**

Find out about our strategy training and conferences at http://www.sweathead.com


You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead

Dec 07, 202342:20
Setting Your Next Marketing Budget - This Time With Evidence - Marc Binkley, Fractional CMO
Dec 04, 202337:15
Shocking Truths About Insights In Advertising (I'm joking - but, yeah, "insights")

Shocking Truths About Insights In Advertising (I'm joking - but, yeah, "insights")

You can download a free 45-page ebook on insights, including a chapter from my book "Strategy Is Your Words" here:

https://mailchi.mp/sweathead/mastering-insights

You can find out about The Insight Masterclass that I'm teaching on Wednesday, December 6, online here:

http://sweathead.com/the-insight-masterclass-mark-pollard


Nov 10, 202339:50
The Marketing Sciences Suggest: Make Your Brand Think And Act Broad - Julien Normand, Publicis
Nov 06, 202340:30
I Got A Hair Transplant In Turkey - Istanbul, Walk and Talk
Sep 29, 202340:37
A 1AM Interview With The Team That Got Women’s Names Onto Street Signs In Tbilisi - Ad Black Sea
Sep 18, 202325:17
So This Head Of Strategy Just Quit His Job At JWT On Stage - Ad Black Sea, Batumi, Georgia
Sep 16, 202347:51
4 Students Share Their Work And Experience From The Sweathead Strategy Accelerator - Dulce Vazquez, Rodolfo Andres Estrada, Sarah Mahoney, Victoria Gates-Fleming
Sep 09, 202349:01
How To Fix Your Presentations - Sit And Talk, Hell's Kitchen, NYC
Sep 04, 202344:43
When To Quit Your Strategy Career - São Paulo, Sit And Talk
Aug 24, 202330:33
Hard Truths About Strategy Careers - Hacktown, Brazil
Aug 19, 202356:31
Check Your Next Creative Brief For These Things - Monologue, Hell's Kitchen

Check Your Next Creative Brief For These Things - Monologue, Hell's Kitchen

I'm going to do a few solo episodes over the coming weeks. This episode's topic I've touched on a lot and I've even read out some of these words before. But I thought I'd start here as I share some of my most engaged-with social posts in voice format.


You can download a free ebook How To Do Strategy here: https://zaap.bio/sweathead

Aug 14, 202330:44
What I Wish I Knew Before Becoming A Strategist - Midtown, NYC

What I Wish I Knew Before Becoming A Strategist - Midtown, NYC

Lots of updates and a list of things I wish I knew before becoming a strategist. My book “Strategy Is Your Words” is available this week on Amazon Kindle in English, Spanish, and Portuguese. I hope you’re well out there.
Aug 09, 202346:37
The Agency Dominating Costa Rica And Then Some...Interaction - Erick Apuy and Monica Gonzales (Effie Index Series)
Jun 29, 202335:28
What's At The Heart Of One Of Australia's Most Prolific Advertising Agencies The Monkeys - Dave Collins, Strategy Director (Effie Index Series)
Jun 26, 202336:33
The Self-Improving Agency - Raluca Kovacs, CSO, Publicis Romania (Effie Index Series)
Jun 22, 202336:11
Strategy Gold In The Desert - CSO Mario Morby Reveals The Secrets Of FP7McCann, UAE (Effie Index Series)

Strategy Gold In The Desert - CSO Mario Morby Reveals The Secrets Of FP7McCann, UAE (Effie Index Series)

Mario Morby is Regional Head of Strategy at FP7McCann. He's based in Dubai. In case you didn't know, Dubai is very different from Birmingham in the UK, where Mario was working before joining FP7McCann.

FP7McCann is prolific and Mario takes us on an intellectual tour of what makes the agency so good.

You can find Mario here: https://www.linkedin.com/in/mariomorby

**

You can find the Sweathead report What Strategists Want From Work here: https://bit.ly/what-strategists-want

**

Next strategy event:

The Sweathead Strategy Summer Camp - Starts July 18, 2023

Details: http://www.sweathead.com.

**

Sign up for our newsletters:

https://sweathead.com/newsletter/strategy-for-life/

**

Sweathead is a support group for strategists and account planners around the world. 

We host conferences, online courses, live events, and podcasts. We also train companies.

Find out about our company training here: https://sweathead.com/teams/

Jun 19, 202332:43
How High Expectations And Pressure Lead To World-Beating Advertising - Javier Quintero, GUT (Effie Index Series)
Jun 15, 202337:41
Ogilvy Pakistan's Director Of Strategy Zahra Ali Explains What Makes The Agency So Effective (Effie Index Series)

Ogilvy Pakistan's Director Of Strategy Zahra Ali Explains What Makes The Agency So Effective (Effie Index Series)

Zahra Ali runs strategy at Ogilvy in Karachi. She's helped the agency win so many awards that the agency is listed in the Effie Index.

In this episode, Zahra explains the culture of Ogilvy Karachi to us and takes us through some award-winning work.

You can find Zahra here: https://www.linkedin.com/in/zahra-ali-037bb616/

**

You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠


**

Next strategy event:

The Sweathead Strategy Summer Camp - Starts July 18, 2023

Details: http://www.sweathead.com.

**

Sign up for our newsletters:

https://sweathead.com/newsletter/strategy-for-life/

**

Sweathead is a support group for strategists and account planners around the world. 

We host conferences, online courses, live events, and podcasts. We also train companies.

Find out about our company training here: ⁠https://sweathead.com/teams/⁠

Jun 12, 202331:06
How Strategists Work In One Of The World's Most Effective Advertising Agencies - Victor Stroe, Leo Burnett (Effie Index Series)
Jun 08, 202339:46
Interesting And Useful Is The Way To CSO Ryan O’Connell’s Heart - Ogvily (Effie Index Series)

Interesting And Useful Is The Way To CSO Ryan O’Connell’s Heart - Ogvily (Effie Index Series)

Ryan O'Connell is Chief Strategy Officer of Ogilvy in Sydney, Australia. His office ranked in the Effie Index and we wanted to find out why.
In this episode, Ryan talks about the need to be interesting and useful while also comparing notes between the two agencies he's spent the longest time in: Clemenger BBDO and Ogilvy.
You can find Ryan here:
www.linkedin.com/in/ryan-o-connell-43854212/
**
You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠

**
Next strategy event:
The Sweathead Strategy Summer Camp - Starts July 18, 2023
Details: www.sweathead.com.
**
Sign up for our newsletters:
sweathead.com/newsletter/strategy-for-life/
**
Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
Find out about our company training here: ⁠https://sweathead.com/teams/⁠
Jun 05, 202342:19
Is Niche Marketing Making It Harder To Reach People? - Amber Chenevert, PhD, VMLY&R

Is Niche Marketing Making It Harder To Reach People? - Amber Chenevert, PhD, VMLY&R

Amber Chenevert is Managing Director, Strategy & Insights as well as Global Culture Studio Lead at VMLY&R. She's a PhD and has taught advertising.

In this episode we discuss a question that's been on her mind recently: "Is niche marketing making it harder to reach ppl?"

You can find Amber here: https://www.linkedin.com/in/amber-chenevert-phd-027a4b1/


**

You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠

**

Next strategy event:

The Sweathead Strategy Summer Camp - Starts July 18, 2023

Details: http://www.sweathead.com.

**

Sign up for our newsletters:

https://sweathead.com/newsletter/strategy-for-life/

**

Sweathead is a support group for strategists and account planners around the world. 

We host conferences, online courses, live events, and podcasts. We also train companies.

Find out about our company training here: ⁠https://sweathead.com/teams/⁠

Jun 01, 202336:47
A Gentle Comparison Of Strategy At BBDO And VMLY&R - David Moreno, BBDO (Effie Index Series)
May 29, 202337:55
The First Decade+ Of A Career (And Putting Yourself Online) - Aisha Hakim, ACD, 72andSunny
May 08, 202336:15
What Strategists Want From Work, Best Places For Strategists To Work, And Getting Old In Advertising - Monologue, Hell's Kitchen, NYC

What Strategists Want From Work, Best Places For Strategists To Work, And Getting Old In Advertising - Monologue, Hell's Kitchen, NYC

It's May 4. Today marks three years since Sweathead launch its first online class. And, to celebrate, we've published a new report "What Strategists Want From Work".


In this report, you'll learn:

1. What strategists want from the companies they work at,

2. What strategy bosses want from their strategists,

3. What makes a strategy career happen,

4. The top strategy bosses that people want to work for, and

5. The companies strategists most want to work at.


Find it here: https://mailchi.mp/sweathead/what-strategists-want-2023

May 04, 202343:28
Unleash Your Weird Self - The Secret To Better Strategy - Bonnie Wan, AdAge 2022 CSO Of The Year
May 01, 202334:46
The Visibility Mindset (Get Yourself Seen) - Bernice Chao, Asians In Advertising

The Visibility Mindset (Get Yourself Seen) - Bernice Chao, Asians In Advertising

Bernice Chao is author of "The Visibility Mindset". Her agency experience includes R/GA, Zambezi, TBWA, and David&Goliath.

While navigating her career in the creative department, Bernice found herself longing to be able to connect with more people who understood her experience. So she set up Asians In Advertising with Jessalin Lam and has amassed a community of over 4,000 people who identify as AAPI from around the world. And this is what we discuss.

You can find Bernice here: https://www.linkedin.com/in/bernicechao/ ** Next strategy event: Aisha Hakim's Masterclass The Art of Deck-Making http://www.sweathead.com ** Sign up for our newsletters: 1. For Friday's Sake–a weekly laugh at the marketing world https://sweathead.com/newsletter/for-fridays-sake/ 2. Strategy 4 Life–inside the working lives of strategists https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.


Apr 27, 202336:56
A New Brand Strategy For Sofia, Bulgaria - Live Workshop With Adriyana Mihaylova

A New Brand Strategy For Sofia, Bulgaria - Live Workshop With Adriyana Mihaylova

Sofia, Bulgaria. It’s the capital of one of Europe’s poorest countries, a country that spent decades behind the iron curtain, a country after which the Bulgarian Split Squat is named, and a country that wants you to visit it. I’m speaking at Digitalk on May 18 and I’m teaching a masterclass on May 19.

And to whet people’s appetites for the eccentricities I’m going to bring, this episode features a live workshop with Adriyana Mihaylova, a local strategy mind who’s spent the last couple of years developing a new strategy for Sofia.

You can find out more about the Bulgaria masterclass on the Sweathead website: http://www.Sweathead.com

You can find Adriyana here: https://www.linkedin.com/in/adriyanamihaylova/

Apr 24, 202342:50
A Strategy For Sriracha, Get/To/By, Tensions Facing Strategists And Advertising News - Hell's Kitchen, NYC

A Strategy For Sriracha, Get/To/By, Tensions Facing Strategists And Advertising News - Hell's Kitchen, NYC

Yikes. I think I squeezed four episodes into one here. We discuss:

1. Advertising industry news and breaking campaigns from Dodge, Icelandair, KFC, and Lawn Doctor

2. Natalie Brinkman's strategy for Sriracha

3. How to improve Get/To/By

4. Tensions facing strategists right now

And a bunch of Sweathead news including masterclasses and conferences.

**

Subscribe to our newsletters here:

https://sweathead.com/newsletter/strategy-for-life/

Apr 18, 202301:01:32
An Anonymous Interview With The Instagram Account @Agencyprobs

An Anonymous Interview With The Instagram Account @Agencyprobs

@Agencyprobs is crushing it on Instagram. With over 110,000 followers, the meme account helps everyone in advertising laugh and cry a little at the career that's chosen them.
In this anonymous and debut interview, I speak with one of the founders and minds behind the account. We discuss what the ad industry creator lifestyle is like and we discuss some of the industry problems that cause the most pain.
You can find Agency Probs here:
www.instagram.com/agencyprobs/
**
Next strategy events:

Masterclass with Mark Pollard - How To Find Your Strategy Voice (April)
WTEff-The Eff-ing Effectiveness Festival (April)

Details: www.sweathead.com.
**
Sign up for our newsletters:
1. For Friday's Sake–a weekly laugh at the marketing world
sweathead.com/newsletter/for-fridays-sake/
2. Strategy 4 Life–inside the working lives of strategists
sweathead.com/newsletter/strategy-for-life/
**
Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
Apr 13, 202336:36
Digital Trends But Useful - Simon Kemp, Kepios

Digital Trends But Useful - Simon Kemp, Kepios

Simon Kemp is founder of Kepios, a business consulting firm that helps organizations worldwide make sense of people's digital behaviors.

He's been investigating digital trends for a very long time. This means that he knows what I mean when I ask, "Yeah but is any of this useful?"

So, in this chat, Simon points our attention to the digital trends worth our attention.

You can find Simon here: https://www.linkedin.com/in/eskimon/

**

Next strategy events:

- Masterclass with Mark Pollard - How To Find Your Strategy Voice (April)

- WTEff-The Eff-ing Effectiveness Festival (April)

Details: http://www.sweathead.com.

**

Sign up for our newsletters:

1. For Friday's Sake–a weekly laugh at the marketing world

https://sweathead.com/newsletter/for-fridays-sake/

2. Strategy 4 Life–inside the working lives of strategists

https://sweathead.com/newsletter/strategy-for-life/

**

Sweathead is a support group for strategists and account planners around the world. 

We host conferences, online courses, live events, and podcasts. We also train companies.

Apr 10, 202343:51
Empathy In Strategy - Elisabeth Bromberg, Mildred Mae

Empathy In Strategy - Elisabeth Bromberg, Mildred Mae

Elisabeth Bromberg recently set up a consultancy. It's called Mildred Mae. Her focus is on empathy.

In this episode, we discuss the three kinds of empathy as well as what it's like to set up a consultancy in these times.

You can find Elisabeth here: https://www.linkedin.com/in/elisabethbromberg/

You can find Mildred Mae here: https://mildredmae.com/

**

Next strategy events:

  1. Masterclass with Mark Pollard - How To Find Your Strategy Voice (April)
  2. WTEff-The Eff-ing Effectiveness Festival (April)

Details: http://www.sweathead.com.

**

Sign up for our newsletters:

1. For Friday's Sake–a weekly laugh at the marketing world

https://sweathead.com/newsletter/for-fridays-sake/

2. Strategy 4 Life–inside the working lives of strategists

https://sweathead.com/newsletter/strategy-for-life/

**

Sweathead is a support group for strategists and account planners around the world.

We host conferences, online courses, live events, and podcasts. We also train companies.

Apr 03, 202335:12
When Work Doesn't Want You To Work - Monologue, Queens, NYC

When Work Doesn't Want You To Work - Monologue, Queens, NYC

I wrote a thing today. It features Musashi, a sick samurai. He was probably sick in all the ways by today's terms but I try to connect what you're going through to what he once went through. This is especially relevant to anyone trying to work out their place in their company right now.


We're launching a new weekly newsletter called For Friday's Sake. You can subscribe here: https://sweathead.com/newsletter/for-fridays-sake/


You can find out about all of our events and training here: http://www.sweathead.com


Mar 30, 202345:24
What's Gen Z Up To These Days? Gen Z Research with Gen Z Researcher Andrew Roth from dcdx

What's Gen Z Up To These Days? Gen Z Research with Gen Z Researcher Andrew Roth from dcdx

Andrew Roth runs dcdx, a research firm that focuses on Gen Z. In this episode, we discuss whether the term is even useful as well as some of dcdx's recent research reports into how Gen Z spend their time and what they're up to on TikTok. 

You can find Andrew here: https://www.linkedin.com/in/andrew-roth43/

**

Next strategy events:

  1. Masterclass with Mark Pollard - How To Find Your Strategy Voice (April)
  2. WTEff-The Eff-ing Effectiveness Festival (April)

Details: http://www.sweathead.com.

**

Sign up to our weekly strategy newsletter:

http://eepurl.com/dscjW5

**

Sweathead is a support group for strategists and account planners around the world.

We host conferences, online courses, live events, and podcasts. We also train companies.

Mar 23, 202335:17
Last Week My Bank Client SVB Collapsed – Jason Harris, CEO Mekanism, Discusses Dealing With Tough Times As An Agency Owner
Mar 23, 202338:31
How To Fast-Track Your Strategy Career - Christine Villanueva, CSO

How To Fast-Track Your Strategy Career - Christine Villanueva, CSO

Christine Villanueva has had massive strategy jobs at UM, McCann, Ogilvy, and Walton Isaacson. She's had jobs you might have your eyes on. But, as a seasoned strategist, Christine knows you can't shortcut your way into a leadership role. So, in this episode, we discuss sensible ways to speed up your career, a career that might only last 10-20 years if you're lucky. 

You can find Christine here: https://www.linkedin.com/in/christine-villanueva/

**

Next strategy events:

  1. Masterclass with WundermanThompson CSO Rodrigo Maroni (March)
  2. The Sweathead Strategy Accelerator (March)
  3. WTEff-The Eff-ing Effectiveness Festival (April)

Details: http://www.sweathead.com.

**

Sign up to our weekly strategy newsletter:

http://eepurl.com/dscjW5

**

Sweathead is a support group for strategists and account planners around the world.

We host conferences, online courses, live events, and podcasts. We also train companies.

Mar 20, 202339:51
What Ten Rounds Of Revisions And "Love The Strategy But Not The Creative" Mean - Monologue, Hell's Kitchen, NYC

What Ten Rounds Of Revisions And "Love The Strategy But Not The Creative" Mean - Monologue, Hell's Kitchen, NYC

In this episode, we discuss two sets of agency-client dysfunctions and ways to deal with them–too many revisions and your strategy getting props but not your creative.

Download our new career planning toolkit here: https://mailchi.mp/sweathead/career-planning-toolkit

**

Next strategy events:

  1. Masterclass with WundermanThompson CSO Rodrigo Maroni (March)
  2. The Sweathead Strategy Accelerator (March)
  3. WTEff-The Eff-ing Effectiveness Festival (April)

Details: http://www.sweathead.com.

**

Sign up to our weekly strategy newsletter:
http://eepurl.com/dscjW5

Mar 16, 202334:38