Sweathead with Mark Pollard

Strategy Jobs. What's Going On? - Erin Noel

An episode of Sweathead with Mark Pollard

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By Mighty Jungle
This is Sweathead with Mark Pollard (@markpollard), a podcast where we discuss strategy and ideas - what these things are, how to get good at them, and how to earn money from being good at them.

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Available on 11 platforms
What Am I Doing With My Life? - Sam Hammington
Sam Hammington is an extreme freelancer. When he's working, he's really working. And when he's not, he's really not. That's because Sam is an actor. He's an Australian actor in Seoul, South Korea. If you turn on a television in South Korea and change the channel a few times, chances are you'll see Sam's face. He has starred in several massive TV shows (Gag Concert, Real Men, The Return Of Superman) but even with what looks like success from the outside comes the frequent question: What am I doing with my life? We discuss: - How South Korea has changed - The explosion of South Korean culture onto the world stage - Being a foreign actor in South Korea - The challenges of an extreme freelance life - The benefits of self-expression for mental health - Mixed-race children in South Korea You can find Sam at http://www.instagram.com/samhammington and his sons William at https://www.instagram.com/williamhammington and Bentley at https://www.instagram.com/bentleyhammington. For more Internet: http://www.twitter.com/markpollard http://www.instagram.com/markpollard http://www.sweathead.co
1:08:09
December 13, 2018
How Do You Think About A Museum? - Seb Chan
Seb Chan is Chief Experience Officer at the Australian Centre for the Moving Image (ACMI) in Melbourne, a museum that over 1.5M people visit every year. Seb has also led digital efforts at the Powerhouse Museum in Sydney and the Cooper Hewitt Smithsonian Design Museum in New York and is one of the world's most renowned experts on getting museums to open up - to get their collections online, to get people using the museums in new ways. And he was a well-respected DJ, radio host, zine maker, music and video game writer, and we hosted radio shows back to back for five years. We discuss: - The early years of museums getting onto the Internet - How an IT guy ends up a Digital Head - What is a museum? How have museums changed? - What is the business model of a museum? - The metrics that matter to museums - Career paths one just... falls into You can find Seb in many corners of the Internet, especially http://www.twitter.com/sebchan For more Internet: http://www.twitter.com/markpollard http://www.instagram.com/markpollard http://www.sweathead.co
58:59
December 9, 2018
Extreme Is Clear - Fredrik Öst
Fredrik Öst is Founder and Creative Director of Stockholm agency Snask. Snask makes bold, frank, outspoken work. This is why I've had a crush on them for two years, which was nine years into their existence. We discuss: - Fredrik's philosophy on what makes good work - The importance of extremes - How frankness doesn't work in all cultures - The importance of side projects - The beauty of making mistakes - Fredrik's time in the military - Fredrik's experience as a Korean adoptee in Sweden - The importance of manifestos You can find Snask at http://www.snask.com/ and https://www.instagram.com/snasksthlm/. More Internets: Instagram http://www.instagram.com/markpollard Strategy class http://www.skl.sh/markpollard Articles http://www.markpollard.net
56:47
December 4, 2018
The Power Of Negativity - Ryan Wallman (Dr Draper)
Ryan Wallman is an Associate Creative Director at Wellmark in Melbourne, Australia. He's also a prolific Internet satirist. It's not that he satires the Internet but he does satire marketing and advertising on the Internet. Formerly a psychiatrist, and having experienced an assault while working with a patient, Ryan switched into a copywriting career later than many. We discuss: - What's distracting the industry now - Why is everything so bland? - The power of irreverence, humor, and negativity - The industry's insecurity - Ryan's work as a psychiatrist - Why people call things "negative" and what they're missing out You can find Ryan at http://www.twitter.com/dr_draper More Internets: Instagram http://www.instagram.com/markpollard Strategy class http://www.skl.sh/markpollard Articles http://www.markpollard.net
38:06
December 3, 2018
Insights Are Life And Death (But You Take Them All Too Seriously)
An update about all things Sweathead as well as the talk from Google Firestarters in London mid-November. It's not the actual talk. It's a reading of an 11-page script of the talk. If you like it, let me know. Otherwise, maybe I'll delete it in a few days. Instagram http://www.instagram.com/markpollard Strategy class http://www.skl.sh/markpollard Articles http://www.markpollard.net
38:09
November 30, 2018
How Could You Work On That? - Jen Bonhomme
Where are your morals? Do they exist on one side of a line and prevent you from working on projects and clients on the other side of the line? Where is the line? How did it get there? Has it ever moved? Jen Bonhomme is VP of Planning at Huge in Brooklyn. We chat about working on projects that others object because they are evil or taboo and we discuss how to enjoy the taboo on all projects. We discuss: - Miss America - organized objectification or scholarships? - The opioid crisis - The role of the military in US values and policy - Insurance for the ultra rich You can find Jen at https://twitter.com/JenBonhomme and her strategy framework collection here: https://medium.com/@JenBonhomme - More Internets Facebook strategy group: http://www.sweathead.co Instagram: http://www.instagram.com/markpollard
41:33
November 28, 2018
Starting Out In Social - Jack Appleby
LA's Jack Appleby is a Director of Creative Strategy. He has touched projects for Beats by Dre, Microsoft, Rockband, and more. Almost a decade into a career that has focused largely on whatever social is and with a title that now suggests a broader remit, we chat about the challenges facing social strategists at a time when few get training. We discuss: - Best Practice Machines - What's up with "engagement"? - What is social strategy? - Could other types of strategists do social work? - The skills social strategy folks need - The Los Angeles agency zeitgeist - Video game marketing - What is a creative strategist? You can find Jack at https://twitter.com/JuiceboxCA For more internet: Facebook group: http://www.sweathead.co Instagram: http://www.instagram.com/markpollard
50:06
November 27, 2018
Freelance Strategy For Life. Or Is It? - Camilla Grey Petty
Camilla Grey Petty is an independent strategy director who's walked the halls of London's Wolff Olins, Brand Union, and Moving Brands, and is now three years into a freelance lifestyle. We discuss: - How people make the freelance decision - What people don't think about before going freelance - What's good and not so good about freelance - How to charge and get paid - Camilla's strategy email newsletter You can find Camilla at http://www.oddkid.co and http://twitter.com/camillaxgrey. You can find her article "How to get a job as a brand strategist" here: https://medium.com/open-strategy/career-planning-for-brand-strategists-getting-into-strategy-roles-in-agencies-start-ups-and-a2754d362e8e ---- Internets: New Skillshare strategy class: http://skl.sh/markpollard Articles: http://www.markpollard.net Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard
1:06:47
November 21, 2018
Strategy For Sex Lives - Lani Wyche
Lani Wyche is a product strategist at Dame Products. She holds a BA from Stanford and she has spent some time in agencies, but now she spends her days trying to understand people's sex lives. We discuss: - Design thinking in agencies - The shift from agency to product - Researching what is intimate to people - Sex positivity, sexual wellness, and other important concepts You can find Lani at https://www.laniwyche.com and Dame Products at http://www.dameproducts.com ---- Internets: New Skillshare strategy class: http://skl.sh/markpollard Articles: http://www.markpollard.net Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard
36:12
November 21, 2018
Get Your Head Into Words - Justine Bloome
CSO Justine Bloome runs strategy at Vayner in NYC and is about to run a planner into the world. Not a strategy planner - a book planner. A journal planner. It's called The Mindful Strategist. It's part of a series called The Mindful Series. We discuss: - The importance of unstructured time - How noticing and writing help your head - Strategy as a creative discipline - Why people don't value strategy - Managing 40 people, managing strategists in general You can find Justine at https://twitter.com/inbloome and The Mindful Strategist at https://twitter.com/TheMindful__ and https://themindfulseries.com/ ---- Internets: New Skillshare strategy class: http://skl.sh/markpollard Articles: http://www.markpollard.net Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard
54:46
November 14, 2018
Pass it on. Plan, teach, plan. - Germaine Fagan
Germaine Fagan recently hosted an event to honor the life of a planner, Grace McDermott, in Dublin. Grace was a planner from New York who passed away in Ireland last year after what sounds like years of passion for planning and passionate teaching of planning. We discuss: - Grace McDermott's outlook on planning and her research - Griffin Farley's Beautiful Minds event (BBH) - How courageous acts make things fall in place - Teacher planners - Literary translation You can find Germaine at http://twitter.com/fagangermaine and the website for Radiate for Grace here: http://www.radiateforgrace.com ---- Internets: New Skillshare strategy class: http://skl.sh/markpollard Articles: http://www.markpollard.net Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard
45:21
November 10, 2018
Where Are My People? - Rachel O'Donovan, Thomas Geoghegan
Dublin's Rachel O'Donovan and Thomas Geoghegan are strategists who want other strategists to talk about strategy. They recently set up a Dublin branch of London's Group Think, a community of hundreds of strategists that is trying to provide emotional and intellectual support that doesn't seem to be something agencies or industry organizations are interested in, capable at, or resourced to do. We discuss: - Dublin's pub philosophers and writers. And are planners this? - The frustration, loneliness, and self-doubt of the planning life - What midweight planners need - What is a midweight planner? A senior planner? - What happens at Group Think You can find Rachel at http://www.twitter.com/phaedria http://www.twitter.com/thomasgeoghegan and Group Think event dates here: http://wwww.group-think.co.uk ---- Internets: New Skillshare strategy class: http://skl.sh/markpollard Articles: http://www.markpollard.net Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard
51:29
November 10, 2018
Could I Get Some Agile On The Side, Please? - Neil Perkin
Neil Perkin is a digital consultant and author who helps businesses move faster. One could call him a jockey. Workshops are his gentle whip. Live from across the road of Web Summit which Neil was not in Lisbon to attend, we discuss Neil's consulting life, his writing, and his blog Only Dead Fish which has gathered a decade of the Internet's favorite strategy posts in one place. Only Dead Fish is also his company's name. The name of his first book is "Building the Agile Business through Digital Transformation". Chat topics: - The consultant life - What makes business change difficult - Why the answers are always inside the company - The power of humility - Writing and blogging for over a decade - Google Firestarters You can find Neil at http://twitter.com/neilperkin and http://www.onlydeadfish.co.uk * Don't forget to leave a rating or review. Please. ** Want an article? Try "How To Explain An Idea": https://www.markpollard.net/how-to-explain-an-idea/ ---- Internets: New Skillshare strategy class: http://skl.sh/markpollard Articles: http://www.markpollard.net Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard
51:08
November 8, 2018
What If Strategy Were Stand-up Comedy? - Fanny RK
Fanny RK makes jokes. She also does stand-up comedy. That's not to say her strategy at companies like Shopify and Johns St has ever made anybody laugh. But what if it did? What if a strategist used techniques that make people laugh to make strategy? We discuss: - A need for attention and immediacy - Strategy as The Thing Before The Thing - The role of uncontrollable laughter in ideas - Writing and writing jokes - Techniques strategists can use You can find Fanny RK http://twitter.com/fannyrk and at Shopify or on stages around Toronto * Don't forget to leave a rating or review. Please. ** Want an article? Try "How To Do Account Planning": www.markpollard.net/how-to-do-account-planning-a-simple-approach/ ---- Internets: New Skillshare strategy class: http://skl.sh/markpollard Articles: http://www.markpollard.net Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard
51:32
November 7, 2018
Have Passport. Will Travel, Teach, And Plan. - Edwin Rager
Edwin Rager is a Bolivian in Argentina who is about to move to Colombia. He's taught strategy at Brother and worked at Mother, Google, and MediaMonks having made Buenos Aires his strategy home for several years. We discuss: - How travel helps the strategist - Planning in Argentina - How teaching teaches a teacher - Brazil, Colombia, Bolivia, Peru, and Chile You can find Edwin at http://www.twitter.com/locosombrero and http://www.edwinrager.com * Don't forget to leave a rating or review. Please. ** Want an article? Try "How To Do Account Planning": http://www.markpollard.net/how-to-do-account-planning-a-simple-approach/ ---- Internets: New Skillshare strategy class: http://skl.sh/markpollard Articles: http://www.markpollard.net Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard
42:26
November 7, 2018
The Strategy and Planning Scrapbook - Alex Morris
Alex Morris has just published a strategy scrapbook that will stir the soul of even the most rusted strategist. And it will set alight the rainbow of the strategist who's simply trying to get steady footing in his or her young career. The book spans 146 pages and includes quotes, techniques, philosophy, frameworks, and absurdist art. We discuss: - How and why Alex made the book - Some of our favorite parts of the book - The importance of doing stuff for the sake of it You can find Alex and his scrapbook here: http://alexmorris.co You might find yourself in it. * Don't forget to leave a rating or review. Please. ** Want an article? Try "How To Do Account Planning": https://www.markpollard.net/how-to-do-account-planning-a-simple-approach/ ---- Internets: New Skillshare strategy class: http://skl.sh/markpollard Articles: http://www.markpollard.net Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard
56:14
October 24, 2018
Run, Strategy Department, Run! - Agathe Guerrier
BBH LA Head of Strategy Agathe Guerrier has run a strategy department or two, and, right now, when it seems strategy doesn't always know where it's running, it also seems useful to speak with someone who's put a saddle on a strategy horse in her time. We discuss: - What Agathe did when she took over strategy at BBH London - The most important things new heads of strategy can do - The logistics of BBH LA's strategy department - The hardest thing about finding good planners right now You can find Agathe here: http://twitter.com/agatheg ---- Internets: YouTube: http://bit.ly/2Ji3zNt Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard
48:01
July 2, 2018
The Search Of Strategy - Michael King
Rapper-turned-search specialist Michael King knows a thing or six about search - what the search engines pay attention to, missteps advertising agencies make when showing search data, and whether and how machine learning and blockchain will help marketing. We discuss: - The key concepts of search - What to look for when you think about buying a website - Rap - Rap - Rap - How strategists can use search in their non-search work You can find Michael here: http://www.twitter.com/ipullrank http://www.ipullrank.com ---- Internets: YouTube: http://bit.ly/2Ji3zNt Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard
49:40
June 29, 2018
Spend Your Privilege - Sarah Moran
Girl Geek Academy Co-Founder and CEO Sarah Moran is on a mission. With her team, she's aiming to teach technology to 1,000,000 women by 2025. The greater goal is to ensure that the Internet of the future reflects more of the people who use it, rather than it reflecting one gender based in Silicon Valley. We discuss: - The career choices of technical people - Starting something and founder fears - The work of Girl Geek Academy You can find Sarah here: https://twitter.com/sarahmoran?lang=en https://girlgeekacademy.com/ ---- Internets: YouTube: http://bit.ly/2Ji3zNt Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard
1:12:36
June 27, 2018
How You Do Makes What You Do - Cannes Lions International Festival of Creativity
In 2013, I repped Big Spaceship on the stage at Cannes. I talked about the key principles of the agency and encouraged people to try 7 experiments we were trying ourselves. I cover: - Company values - How much process is enough? - Outcome vs process goals - Brazilian Jiu Jitsu and agencies - Drilling your skills You can find photos of this presentation at http://www.instagram.com/markpollard ---- Internets: YouTube: bit.ly/2Ji3zNt Community: www.sweathead.co Twitter: www.twitter.com/markpollard Instagram: www.instagram.com/markpollard
40:45
June 18, 2018
How To Do Account Planning
In 2010, I wrote an article about how to do account planning. For the 25th episode of Sweathead, I thought I'd read it to you and add a little extra context (but not too much). Over 90,000 people have read this article. The accompanying drawing has appeared in all sorts of places - CVs, presentations about strategy, business plans. And while I promise to re-write it and make it, you know, decent writing at some point, that didn't stop me from wanting to read it to you. Here it is: http://www.markpollard.net/how-to-do-account-planning-a-simple-approach/ ---- Internets: YouTube: http://bit.ly/2Ji3zNt Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard
22:35
June 14, 2018
Turn Your Data Wars Into Wrestles - Tony Clement
Tony Clement has worked data in agencies in Sydney, London, and New York. We've worked together in two of these places - Leo Burnett in Sydney about a decade ago and then at Brooklyn's Big Spaceship. Tony has the rare background of having worked with a lot of different types of data - CRM and direct marketing, advertising effectiveness measurement, web analytics, and social, and, in his time in New York, he worked on several Google brands, YouTube, and Samsung. The guy is legit. In this interview, we discuss: - Why data struggles in agencies - How to get data to work better - The politics of data - Growing up in 26 different places - Fatherhood You can find Tony at: http://twitter.com/tonyclement http://www.instagram.com/tonyclement ---- Internets: YouTube: http://bit.ly/2Ji3zNt Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard
58:10
June 8, 2018
Work The Angles - Tony Effik
Tony Effik is SVP, Client Strategy at NBCUniversal and an adjunct assistant professor at Columbia University. Before, he ran Media & Connections at R/GA and he was CSO of Publicis. Big titles. The thing is, talking to Tony makes me think of this Dilated Peoples lyric: "I work the angles sharp and precise." Everything he has done in life is work the angles. From Nigeria to a housing estate in London to New York. From selling ads to making them. From trying to understand what angle would work for his life and for a possible customer. There is the sound of a beard rubbing against a microphone in this conversation. But maybe it's just Tony working out his next angle. You can find Tony at https://twitter.com/aeffik ---- Internets: YouTube: https://bit.ly/2Ji3zNt Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard
50:04
June 5, 2018
Planning Is For Punks - Gareth Kay
Gareth Kay co-founded Chapter after a stint as CSO of Goodby, Silverstein & Partners and leading planning at Modernista! in Boston. However, he's originally from England where he achieved a MA in Philosophy, Politics and Economics from Oxford. So his planning bonafides are well bonfided. In this 40-minute interrogation, I hit Gareth with 150 questions. OK. Maybe 30. It's fast-paced. We cover a lot of planning topics that some people might think are below them to discuss. Not us! - What is planning? - Planning vs strategy - does it matter? - Does planning work? - Has planning always had a credibility issue? - What makes a good planner? - Why does planning struggle in agencies? - Are there nuances in the USA that make planning harder? You can find Gareth at http://twitter.com/garethk Video: http://www.sweathead.co Mark: http://www.twitter.com/markpollard Newsletter: http://eepurl.com/dscjW5
38:08
June 1, 2018
Respect Words, Respect Writers - Vikki Ross
Vikki Ross copywrites. That means she finds words for brands to help those brands express themselves in ways that are unique and compelling. Vikki Ross also trains, mentors, and judges. She does these things with the School of Communications Arts 2.0, SheSays, Creative Equals, Who’s Your Momma?, and D&AD. And she co-runs an event for copywriters in London called Copy Capital. Yes, she keeps busy. Mad busy. In this interview, we discuss: - What makes good copywriting - Giving feedback to writers - Respecting the craft You can find Vikki at http://www.vikkirosswrites.com and http://twitter.com/VikkiRossWrites Video: http://www.sweathead.co Mark: http://www.twitter.com/markpollard Newsletter: http://eepurl.com/dscjW5
40:50
May 31, 2018
Why You Aren't Getting Ahead - Dr Kasey Windels
Why have so few women progressed into senior roles within creative departments? Dr Kasey Windels has researched this. In 2008, she analyzed the 1984, 1994, and 2004 issues of the Communication Arts Advertising Annual, and learned that only 3% of the creative directors across those issues were women. She's also spoken to a lot of female creatives. This is an important discussion. We cover: - What the 3% number actually means - What gets in the way of women moving ahead - How Kasey approaches qualitative research - Her coming work on mental health in advertising You can find Dr Windels at http://kaseywindels.com and https://twitter.com/windels. Video: http://www.sweathead.co Mark: http://www.twitter.com/markpollard Sweathead newsletter: http://eepurl.com/dscjW5
50:30
May 29, 2018
You Can't Growth Hack Your Way Out Of Being F&*ked - RG Logan
Know Vice? RG Logan works for their agency Virtue. He's worked in advertising, social, and digital agencies, but now spends his days helping brands to create content worth watching. We discuss: - What a publisher agency even does - Creating ideas of importance - "Branded content" - doing it good, doing it bad - Feeling comfortable doing something drastic Video: http://www.sweathead.co RG Logan on LinkedIn: https://www.linkedin.com/in/rglogan Mark: http://www.twitter.com/markpollard Sweathead newsletter: http://eepurl.com/dscjW5
39:20
May 24, 2018
Is Advertising For You Anymore? - Jocelyn Lai
Jocelyn Lai has assembled teams at Droga5, R/GA, and GSD&M. She now does this for companies all over the place through her own consultancy in Pittsburgh, JSL Talent Consulting. We discuss: - Ways to re-energize your career - Reflecting on whether advertising is for you anymore - How to move beyond your advertising career Video: http://www.sweathead.co Jocelyn on Twitter: http://twitter.com/jocelynslai Mark: http://www.twitter.com/markpollard Email newsletter: http://eepurl.com/dscjW5
49:31
May 23, 2018
Advertising Is Up For Grabs - Bennett D. Bennett
The Drum's Bennett D. Bennett once worked as a copywriter inside a large New York agency but now writes about agencies and the media world in which they live. He's also hosting a free portfolio program over summer: https://www.theconceptingclass.org/ We discuss: - What's going on with agencies right now? - The Upfronts and New Fronts - Diversity in the key of "real talk" (The Pipeline Is Blocked, Progress Isn't Cute, Roadblocks Ahead) - Career burnout - Where does a hybrid work? - The American idea "Everything is up for grabs" Video: http://www.sweathead.co Bennett on Twitter: https://twitter.com/theacecapade The Drum: http://www.thedrum.com Mark: http://www.twitter.com/markpollard Email newsletter: http://eepurl.com/dscjW5
1:09:35
May 23, 2018
All Your Socials Look The Same - Adam Pierno
CSO Adam Pierno thinks you think too much, not too well. This was Hamlet's problem. Adam also thinks all your social media looks the same. Hamlet would have killed at social media. Straight out of Pheonix, Arizona, where Adam CSO's for Santy, podcasts 'The Strategy Inside Everything', and recently released his book 'Under Think It', we discuss: - Agency culture in NYC, Boston, Atlanta, and Arizona - How everything looks like Pinterest on Pinterest - A framework for thinking about making unique social media - Dealing with depression Video: http://www.sweathead.co Adam on Twitter: http://www.twitter.com/apierno 'Under Think It ' on Amazon: https://www.amazon.com/Under-Think-Adam-Pierno/dp/0999399004 Mark: http://www.twitter.com/markpollard Email newsletter: http://eepurl.com/dscjW5
59:08
May 19, 2018
Got A Gang? Every Advertising Career Needs One
Meet Chelsea Coleman and Rachelle DiGregorio. They recently formed Flock, a community of women from the University of Oregon that helps each other get jobs, get paid, and shine. Flock is a gang and chances are that if you think for a living you spend too much time alone and you need a gang. Get a gang. In this interview we discuss: - Making that running jump from college to agency - Common problems with internships - Starting salaries - Making mentorship work - Communities organized around gender - The WAIT RUle (Why Am I Talking?) - #TimesUp Video: http://www.sweathead.co For more: Flock website: http://hey-flock.com/ Flock Twitter: https://twitter.com/hey_flock Flock Instagram: http://www.instagram.com/hey_flock/ Flock Email: heyflock@gmail.com Chelsea: http://twitter.com/chelseaLcoleman Rachelle: http://twitter.com/rachelledigreg Mark: http://www.twitter.com/markpollard Newsletter: http://eepurl.com/dscjW5
49:29
May 18, 2018
An Executive Strategy Director Who Grew Up Digital - Rachel Mercer
Rachel Mercer is an Executive Strategy Director at R/GA in New York City. In fact, she just started the job. Three weeks ago. And we discuss this but we also discuss: - American culture shock in London - Finding a way into strategy - The short eras of digital agency work - Managing teams - Pressures on doing good work - And a lot of other stuff Video: http://www.sweathead.co Rachel on Twitter: https://twitter.com/rachelmercer Mark: http://www.twitter.com/markpollard Email newsletter: http://eepurl.com/dscjW5
44:48
May 17, 2018
"I Want To Do Work With More Meaning" - Malaka Gharib
Whenever someone working in strategy or marketing says, "I just want to do work that has more meaning," Malaka's face is one of the faces that rushes through my head as an example of someone who is building a life and career around meaning. After a flirtation with the music industry and the agency world, Malaka has spent much of her career writing about some of the most challenging topics our world confronts - conflict and poverty. Based in Washington D.C., Malaka has worked for ONE.ORG, the Malala Fund, and is now an editor at NPR. She is also working on a graphic novel "I Was Their American Dream," in which she's capturing stories about growing up in some fourth dimension straddling Egypt, America, and the Philipines. Video: http://www.sweathead.co Malaka on Instagram: https://www.instagram.com/malakagharib Malaka on Twitter: https://twitter.com/MalakaGharib Mark: http://www.twitter.com/markpollard Email newsletter: http://eepurl.com/dscjW5
41:41
May 16, 2018
Your Career Needs Your Confidence - Lexie Perez
How do you grow your confidence? Meet Lexie Perez. She's lived and worked in New York, Seoul, and San Francisco. She's worked in TV production, digital agencies, and, now, she's the strategy lead at Agency Inside at Intel. In this episode, we focus on the idea of confidence - how it grows, how to build it off a base of expertise, the need for allies and pushing your comfort zone, and we discuss how to find your voice. We also talk about working with Korean businesses. Like, comment, share. I know a lot of you who are just starting out in your careers will get something useful from this chat with Lexie. Video: http://www.sweathead.co Lexie on Instagram: https://www.instagram.com/lexave/ Mark: http://www.twitter.com/markpollard Email newsletter: http://eepurl.com/dscjW5
45:32
May 6, 2018
Do Your Ads Even Work, Bro? - Tom Roach
Yeah! Tom! Tom is the Head of Effectiveness at BBH London. He shares such good things on the Internet, things that will help you do more effective work for your clients. And guess what? We discuss this. We also discuss: - "All data is wrong but some is useful" - What makes advertising effective - Objectivity, confidence, and pride - How to shepherd good ideas - How to approach writing an effectiveness paper We had a couple of WiFi glitches (sorry - I'll get more pro!) but it was a fun chat. MOST MARKETING IS BAD BECAUSE IT IGNORES THE MOST BASIC DATA http://bbh-labs.com/most-marketing-is-bad-because-it-ignores-the-most-basic-data/ Fwd to CEO: THE MOST VALUABLE BUSINESS TOOL EVER INVENTED http://bbh-labs.com/fwd-to-ceo-the-most-valuable-business-tool-ever-invented/ Video: http://www.sweathead.co Tom: http://www.twitter.com/tomroach Mark: http://www.twitter.com/markpollard Email newsletter: http://eepurl.com/dscjW5
41:38
May 4, 2018
How A Production Company Runs (Hint: No Legs!) - Jason Prohaska
How does a production company even work? Whether you live in an agency or not, it's so important to spend time understanding how your industry works. Especially right now as... well, hang on, is it working any more? Yeah yeah. Of course, it is. Meet JP (aka S Jason Prohaska). He is the Managing Director of MediaMonks in New York Fucking City. Great gentleman, great company. In this interview, we discuss: - Wrestling with ambiguity through scopes - Procurement and what's all that about? - Profit centers and cash money things - Agency culture - How projects happen at MediaMonks You can find JP on LinkedIn https://www.linkedin.com/in/sjprohaska/ and Twitter https://twitter.com/sjprohaska Video: http://www.sweathead.co Mark on Twitter: http://www.twitter.com/markpollard Email newsletter: http://eepurl.com/dscjW5
49:17
May 3, 2018
Strategy Jobs. What's Going On? - Erin Noel
Have you ever wanted to ask a recruiter... "Like, come on now, could you tell me what's really going on?" Well, I just did. And - BONUS - Erin Noel who's currently Director of Team Operations at Stink Studios was a strategist for 13 years before doing recruitment so she can speak to both sides. In this interview, we discuss: - How to honor yourself in your career - The 2 most common crossroads in a strategist's career - The art of compromise - Getting a job, keeping a job, and career twilights - Working with recruiters (and specific recruiters Erin recommends) You can find Erin on LinkedIn. Related article: Give Me That Strategy Job (Can you passion your way into a job?) https://mailchi.mp/mightyjungle/give-me-that-strategy-job Video: http://www.sweathead.co Mark on Twitter: http://www.twitter.com/markpollard Email newsletter: http://eepurl.com/dscjW5
53:30
May 1, 2018
Working Through Cultures (Social Media, Agencies, Countries) - Maura Tuohy
Maura Tuohy is the Global Head of Social Content & Experiential Marketing at Mozilla (think the Firefox browser) in San Francisco. She has an MBA, she's studying law, she's worked in agencies and in brands, and she's done this in the USA as well as during a short stint in Australia. We discuss: - Mozilla and Firefox and being a not-for-profit tech company - How social media works at Mozilla - Working in the USA versus Australia - Working in agencies versus brand-side You can find Maura on Twitter here: https://twitter.com/mtuohy Video: http://www.sweathead.co Mark Pollard: http://www.twitter.com/markpollard Email newsletter: http://eepurl.com/dscjW5
44:17
April 26, 2018
Data And The Right Side Of Creepy - Mark Cripps
Mr Mark Cripps is CMO at The Economist in London. Mark grew up around advertising and direct marketing and then spent his career in agencies in roles that often involved working out how to help "digital" and all things data make sense to people who weren't as familiar as he. We discuss: - The evolution of data within agencies - Key data and direct marketing concepts (a great 101) - How The Economist thinks of the marketing discipline Mark Cripps: https://twitter.com/crippo The Economist: https://www.economist.com Video: http://www.sweathead.co And me: http://www.twitter.com/markpollard Email newsletter: http://eepurl.com/dscjW5
48:03
April 23, 2018
What You Learn When You Learn Advertising - Prof D. Morrison
Deb is a Shogun. A professor at the University of Oregon, she doesn't just teach, she doesn't just hold down a job, she gets people careers. She does this with how she teaches but she also takes a much deeper interest in students than any other professor I've met. In this chat, we talk: - What learning advertising is really learning - The role of portfolios - Which agencies students want to get it into and why - Finding meaning in strategy work - What advertising students look like in 2018 - What's up with Oregon? - And so much more. You can find the shogun here: https://twitter.com/debkmorrison Video: http://www.sweathead.co And me: http://www.twitter.com/markpollard
47:39
April 19, 2018
What's On Strategists' Minds? - James Lees & Arthur Perez
Group Think is a London-based strategy community that gets people together to think, drink, and discuss. They have 500+ members. Here's an interview with James Lees (strategist at Sword and Stone) and Arthur Perez (Head of marketing and brand strategy at Depop) from Group Think in which I share 9 or 10 generalizations of things I've been hearing to see how London feels about planning. Points I ask them to consider include: 1. Not many agencies are clear on why they exist 2. "Advertising" has become a dirty word 3. "Going upstream" - is it really a thing? 4. The strategy career is amazing but many agencies don't know how to make it work 5. The confusion of the job title sprawl For the video, visit http://www.sweathead.co Group Think: http://www.group-think.co.uk/ James: http://twitter.com/jameslees101 Arthur: http://twitter.com/arezpe You can find Mark at http://www.twitter.com/markpollard
31:43
April 18, 2018
The Philosophy of Strategy - Rob Estreitinho
Philosophy is dope. Sure, some of the books are dense and the words longer than a giraffe, but we all have philosophies and can improve our lives by learning how to debate them with ourselves. Meet Rob Estreitinho, senior strategist at VCCP in London, and maker of Salmon Theory, a newsletter about the philosophy of strategy. We discuss: - Having A Thing - not just a CV - What philosophy is - The philosophy of freelancing - The philosophy of expectations versus reality - Going full-time You can find Rob at https://twitter.com/restreitinho And his beautiful newsletter Salmon Theory at https://tinyletter.com/estreitinho For the video, visit http://www.sweathead.co You can find Mark at http://www.twitter.com/markpollard
42:55
April 15, 2018
Starting Out In Strategy - Natalie Kim
Yo! It's Natalie Kim from We Are Next. After 10 years in the agency world with her last role being Director of Strategy at Firstborn, Natalie now runs We Are Next where she helps people new to the industry navigate how to get into it and thrive once they are there. We discuss: - Studying advertising in college - The most common question of new strategists - Informational interviews (what are they and what's the point?) - Recent strategy job trends - Patience You can find Natalie at http://www.twitter.com/natalieykim and http://www.we-are-next.com/ For the video, visit http://www.sweathead.co You can find Mark at http://www.twitter.com/markpollard
44:17
April 10, 2018
Where Did The Advertising Industry Go Wrong? - Eaon Pritchard
Eaon Pritchard recently published "Where Did It All Go Wrong? Adventures At The Dunning Kruger Peak of Advertising". Eaon is the Head of Strategy at Universal McCann in Melbourne, Australia. We discuss these things: - WTF is data anyway? - The Dunning-Kruger effect (where the incompetent think they're good and the competent do not) - Sturgeon's Law (output connecting to the quality of output) - The importance of being confident in your own self-doubt You can find Eaon on Twitter here: http://www.twitter.com/eaonp And you can pick up his book here: https://www.amazon.com/Where-Did-All-Wrong-Advertising/dp/1544901054 For the video, visit http://www.sweathead.co You can find Mark at http://www.twitter.com/markpollard
38:14
April 10, 2018
What Makes People Buy Things - Richard Shotton
Richard Shotton is the Deputy Head of Evidence at MG OMD over in London and has just released a book called "The Choice Factory: 25 behavioural biases that influence what we buy." We discuss the power of flaws, mirror strengths, virtue signaling, the principal-agent problem, the decline in rhyme, and many other biases. You can find Richard's book on Amazon - https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X/ You can find Richard on Twitter - https://twitter.com/rshotton For the video, visit http://www.sweathead.co You can find Mark at http://www.twitter.com/markpollard
50:43
April 10, 2018
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