Sweathead with Mark Pollard - A Strategy Podcast

Sweathead with Mark Pollard - A Strategy Podcast

By Mark Pollard
How do you get good at strategy? With nearly 400,000 listens, Sweathead tries to answer this question. Each episode helps thinkers realize they're not alone and that thinking takes practice. And, when your brain practices, it sweats. Hence, Sweathead. Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard.

The book "Strategy Is Your Words" launches this April 2020: www.strategyisyourwords.com

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What You Learn When You Collect Ads For Two Decades - Dabs, Adland

Sweathead with Mark Pollard - A Strategy Podcast

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In Love With Independence - Claire Joly, Strategist
Claire is a strategist in Paris. We met at an impromptu strategy get-together in Paris a couple of weeks. It was organized by M&C Saatchi Head of Planning Gregory Duquesne. Having been fortunate enough to hang out with and enjoy long conversations with strategists around the world, I've realized these are some of my favorite conversations and that many of the non-strategy topics we discuss are echoing across borders and continents. This is also why I want to do a better job of sharing these non-strategy topics.  So, today, almost live and unedited, Claire discusses feminism, romance, singledom, and what it means to be and feel independent in one of the most romantic cultures and cities in the world. You can find Claire here: https://www.linkedin.com/in/claire-joly-18634b9b/ I'm here: http://www.instagram.com/markpollard
48:11
February 15, 2020
The Power Of Outsider Thinking - Tamer Kattan, Comedian and Strategist
Tamer Kattan is a stand-up comedian who's plied his strategy trade at 72andSunny, TBWA\Chiat\Day, and Deutsch.  He was born in Egypt, moved to the USA when he was 8, and then he had to work out how to adapt to an unhappy father and to unpredictable and sometimes violent environments as he grew up. Unfortunate for Tamer but lucky for us–because now he makes jokes about it all. P.S. Tamer is in NYC for the next few months doing shows. I caught him last night at the West Side Comedy Club. Go out and support one of your strategy kin flexing in new and incredible ways.  And shoutouts to Heather LeFevre and Julian Cole for putting me onto Tamer and his work. You can find Tamer and his shows here: https://twitter.com/TamerKattan For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000 strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in soon http://www.strategyisyourwords.com
54:32
February 13, 2020
Dear Advertising Student - Heather LeFevre, Global Strategist & Author
Heather LeFevre is back. Last time, we discussed applying strategy to life. This time, we discuss 10 things we hope advertising students can contemplate as they embark on their careers.  You can find Heather here https://twitter.com/hklefevre - and make sure you check out her book “Brain Surfing.”  For more strategy talk:  Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com
52:24
February 6, 2020
Two Planners Talking Before They Plan - Julian Cole, Strategy Consultant
Julian Cole and I decided to speak in public for an hour before we plan the year. Well, probably, a few years. It's the first time we've sat face-to-face to plan the events we do–specifically, The Strategy Super Sizer Megaclass. We discuss things we've learned about strategy, doing events, and life.  Details for the next megaclasses will appear here soon: http://www.strategymegaclass.com You can find Julian here https://twitter.com/juliancole You can find Mark here http://www.instagram.com/markpollard
1:00:30
February 5, 2020
The Craft Of Planning - Lee Maicon, Strategy Boss
Lee Maicon is Chief Strategy Officer of McCann - the North American Chief Strategy Officer. It's a big role but Lee cares about the small things such as the craft that goes into account planning. "Craft" can be an esoteric word that planners throw around like the phrase "classically trained" planner. So we discuss what craft is when the word isn't used in an esoteric way. You can find Lee here https://twitter.com/leemaicon For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com
33:18
February 4, 2020
Translating Your Non-Strategy Skills Into Strategy Skills - Dino Demopoulos, Strategy Head
Two things Toronto-based strategy head Dino Demopoulos has spent much of life doing are music and strategy. In this interview, we discuss how promoting events, running record labels, and DJ-ing have something to do with strategy. You can find Dino Demopoulos here:  https://www.linkedin.com/in/dino-demopoulos-91b1073 For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com
33:19
January 29, 2020
Where Are The Mid-Life Women? - Jane Evans, The Uninvisibility Project
Jane Evans runs the Uninvisibility Project.  Having been a prolific creative director and having run an agency, she's now on a mission to make women over 50 uninvisible.  You can find Jane here https://twitter.com/janee and The Uninvisibility Project here https://www.uninvisibility.com/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com
43:36
January 27, 2020
Practicing Strategy - 10 Examples From Britney Spears To Durians - Marco del Valle, Strategist
Marco del Valle is a strategist at Epoch Design in the UK. He recently posted hypothetical strategies every day for a month. How do you sell Britney Spears to CEOs? The durian to westerners? Yoga to body builders? We discuss how Marco made a move from the Philippines to the UK and then go through 10 different strategies. You can find Marco’s work here: https://twitter.com/marcodel_valle/status/1190251547042684928?s=21 For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com
57:20
January 23, 2020
Trying To Parent In An Industry Allergic To Age - Katrina Grönberg, Strategy Head
Katrina Grönberg (née Wong) is a career-long planner. Her first planning role was at Leo Burnett in Sydney then she worked at Droga5 and then she went to BBDO in New York, met a guy, moved to Sweden, and had two boys. We discuss all of this. You can find Katrina here https://www.instagram.com/katrinagroenberg For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com
52:03
January 20, 2020
Managing Strategists - Brian Wakabayashi, Strategy Head
Brian Wakabayashi leads strategy at 215 McCann in San Francisco. He started as an admin. Well, as an admin to an admin. And, as he grew into bigger roles and roles that weren't only about doing the strategy work but making the strategy team his work, he's had to reflect a lot on what that work is. So we discuss this.  You can find Brian here https://twitter.com/brianwaka For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com
53:13
January 17, 2020
What You Learn When You Collect Ads For Two Decades - Dabs, Adland
Dabs runs Adland. It's a website with over twenty years of ads from around the world. Adland went down recently after a copyright dispute. But it's back up. This week. And that's really cool. In this interview, we discuss what Dabs has learned about advertising over the years, issues with copyright and DMCA takedowns, as well as how creative award show juries–and their jurors– work. You can find Adland here https://adland.tv/ and Dabs here https://twitter.com/Dabitch For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com
44:47
January 16, 2020
A Brief Word About Creative Briefs - Sit And Talk, Brooklyn
In which I answer about 10 of your questions, chat creative briefs, and agencies doing a better job taking care of their lone strategists: http://www.instagram.com/markpollard
39:49
January 11, 2020
Introversion And The Erosion Of The Marketing Discipline - Duncan Blair, Director of Marketing at Article
Duncan Blair runs marketing at Article in Vancouver. Article is a furniture powerhouse in the e-commerce world, growing quickly and appearing everywhere. In this interview, we discuss how marketing responsibilities have eroded from the 4 Ps to just an A–advertising. We also discuss working with introversion, especially in business cultures and regions where extroversion is prized. You can find Duncan here: https://twitter.com/phixx For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words”: http://www.strategyisyourwords.com
48:24
January 9, 2020
Mentoring Strategists - Nicolas Lévy, CSO
Nicolas Lévy is Managing Partner and CSO at Marcel in Paris. Marcel is part of the huge holding group Publicis but it tries to maintain an independent spirit. We discuss how Marcel works, getting strategy to work at Marcel, as well as mentoring strategists. And I accidentally call Nicolas "Marcel" once - maybe twice - but let's see if it sticks. You can find Nicolas here https://twitter.com/nico_atd For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words”: http://www.strategyisyourwords.com
34:28
January 8, 2020
Now What? - Walk And Talk, Central Park
Welcome back. It’s 2020. What are you going to do about it? Come read 15 Instagram essays here http://www.instagram.com/markpollard and top up your brain with this official Skillshare class http://skl.sh/markpollard PS Much love to friends, family, and strangers in Australia dealing with the bushfires
1:05:14
January 4, 2020
The Life Expectancy Of Brands - Sam Sterling, MD AKQA
Sam Sterling is Managing Director of AKQA Greater China and Japan. Mega title, right? She's a doctorate candidate at Fudan and Durham University where she's doing a DBA (Doctorate of Business Administration), in which she's trying to bring a practitioner's mindset to academia while bringing academia a little closer to the practitioner's reality. She's studying the life expectancy of brands. We discuss this. You can find Sam https://www.linkedin.com/in/samsterling For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co 5. The deskbook “Strategy Is Your Words" http://www.strategyisyourwords.com
41:04
December 19, 2019
Make What You Mean And Mean What You Make - Kate O'Neill, Author & Speaker
Kate O'Neill went from studying linguistics to making websites to Silicon Valley to Netflix to starting an agency to writing books and speaking around the world. Like many of us, she's interested in meaning. How do we work out what means something to us and how do we express how we mean that something? And this is what we talk about.  You can find Kate here: https://twitter.com/kateo For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co 5. The deskbook “Strategy Is Your Words”: http://www.strategyisyourwords.com
47:58
December 17, 2019
Segue AF - The Rory Sutherland Show
Rory Sutherland has a brain the size of a whale in the head of a short, scruffy Englishman who's spent a lifetime trying to work out people while mostly being among them. He’s the Vice Chairman of Ogilvy in London and he recently published the book “Alchemy: The Surprising Power of Ideas That Don't Make Sense”. The book has two subtitles depending on where you look and this makes complete sense because why not? In this chat, Rory douses us in tens and tens of ideas while avoiding most of my attempts to corner him in a deep, cozy, unnecessarily revealing series of confessions about his inner life. We touch on behavioral economics, dating profiles, how Spanish takes longer to write and say than English, taxing wealth not income, homeownership, public speaking, possible Asperger’s, government policy, Rory’s mother, how Rory is contemplating making his next book, travel photos, how your long haul is someone else’s short haul, Humanitarians of Tinder, how young people have it both great and not so great at the same time but in different ways than ever before. This is unedited.  Enjoy the segues because they’re infinite and you’re bound to learn something useful. And, yes, "segue" is said "segway". You can find Rory here https://twitter.com/rorysutherland Rory's book "Alchemy" is here: https://www.amazon.com/Alchemy-Surprising-Power-Ideas-Sense-ebook/dp/B01F1HOAWA For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co 5. The deskbook “Strategy Is Your Words”: http://www.strategyisyourwords.com
1:21:01
December 13, 2019
Marketing, You Need A Shakeup - Helen Edwards, Columnist & Consultant
Helen Edwards is a columnist for Marketing Week, a strategy consultant, and a teaching fellow at London Business School. We discuss the tensions between the worlds of the practitioners and the academics of marketing, amassing credentials, and overachievement. Then we discuss what Helen wants to see change in marketing.  You can find Helen here https://twitter.com/helenedw For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard The deskbook “Strategy Is Your Words”: http://www.strategyisyourwords.com
45:31
December 10, 2019
Living And Teaching A Life Of The Mind - Amber Benson, Strategist Teacher
Amber Benson is a strategy consultant and an executive-in-residence at SMU in Texas. She consults and she teaches. Yes, she does both. And she believes doing both helps you get better at both. We discuss Texas, what the creative culture is like in Texas, and how she encourages students at SMU to develop empathy and creative skills. You can find Amber here: https://twitter.com/AmberBenson For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co 5. The deskbook “Strategy Is Your Words" http://www.strategyisyourwords.com
1:04:40
December 5, 2019
Hot For A Lifetime - The Pursuit Of Culture - Ryan Ford, Chief Creative Officer
Ryan Ford is CCO of Cashmere in Los Angeles. Ryan entered the agency world after working as the executive editor of The Source magazine, one of the most powerful hip hop media voices of all time. So how do the two worlds connect? What did Ryan learn from his journalism days that he applies to his advertising role? How do brands "work within culture"? You can find Ryan here https://twitter.com/fordryan and Cashmere Agency here http://cashmereagency.com/ "Strategy Is Your Words" the deskbook is here: http://www.strategyisyourwords.com
47:36
December 3, 2019
On Faith, Squirrels, And Not Burning Out - Walk And Talk, Central Park
About 15 of your questions answered today. ASMR soon - I promise. Tickets to Strategy Upon A Strategist are $40 and on Eventbrite it you can get a ticket plus book for more here: http://www.strategyisyourwords.com
1:06:15
November 30, 2019
What's Happening In That Ad? - Vikki Ross, Copywriter
Vikki Ross is a copywriter in London. She does a lot for the copywriting community - she organizes events and drinks, and she is a powerful and independent voice fighting to improve the respect the industry has for the craft (of copywriting, not of drinking). Also, she would have hated seeing the word "organizes" spelled like that. She probably flinched seeing "spelled" in the passive voice, too. Finally, see how I used brackets? Tsk tsk.  In this episode, we look at a few ads and try to break them down. What's the strategy? What are the words doing? You can watch the video of this discussion in the Sweathead Facebook group and on YouTube: https://www.youtube.com/watch?v=cyCX2nKj0wY You can find Vikki at https://twitter.com/VikkiRossWrites The book “Strategy Is Your Words" is here: http://www.strategyisyourwords.com
43:40
November 27, 2019
Delusions Of Brandeur - Ryan Wallman, Creative Director & Dr Draper
Ryan Wallman is back to talk about his first book Delusions of Brandeur. He's compiling his most powerful pieces of the Internet to put into a compendium dedicated to puncturing the pretensions of marketing. We discuss why the industry is so serious about itself and how this hurts it, the copy-writing community, and self-deprecation.  You can find Ryan here: http://twitter.com/dr_draper.  His book website is here: https://www.delusionsofbrandeur.com/ The Kickstarter for the “Strategy Is Your Words" book is live until December 4 http://bit.ly/strategykickstarter
37:22
November 25, 2019
Working Out What’s Next In Your Strategy Career - Walk And Talk, Orangeburg
An episode for all my people thinking about their next jobs when, maybe, a brief pause to think about their next lives is due. Plus some of your questions answered. http://www.strategyisyourwords.com
1:11:41
November 23, 2019
What Thousands Of Strategists Are Saying - Natalie Kim, We Are Next
Natalie Kim runs We Are Next. She is urgently trying to get diverse advertising voices into public while also helping people start their advertising careers well. We hear from hundreds of people every month. So we thought we’d compare notes about what we are hearing for the We Are Next podcast and Sweathead podcast. PS Happy maternity leave, Nat! http://www.we-are-next.com For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for the “Strategy Is Your Words" book is live until December 4 http://bit.ly/strategykickstarter
1:11:12
November 22, 2019
Making Companies More Creative - Barry Mowszowski, Consultant
Barry Mowszowski has worked at Droga5 in New York as well as Contagious and, after a good stint in the agency world, he decided to go to the Berlin School of Creative Leadership. We discuss getting an executive MBA and the work Barry now does helping leaders to understand how to adapt their companies for creative minds and makers.  You can find Barry here: https://www.linkedin.com/in/barrymow The Kickstarter for "Strategy Is Your Words" is live: http://bit.ly/strategykickstarter
1:06:27
November 20, 2019
Strategy Products - What's All That About? - Kaitlin Maud, Strategy Boss
Kaitlin Maud is back. As co-founder of Austin's Current Forward, Kaitlin has spent time thinking about and developing products from strategy services. It's one of those ideas that sounds cool and seductive but what does creating strategy products mean and can it even work? You can find Kaitlin here https://twitter.com/kaitlinmaud The Kickstarter for "Strategy Is Your Words" is live http://bit.ly/strategykickstarter
43:35
November 18, 2019
What Happened To The Fundamentals? - Jason Fox, Lee Clow's Beard
Jason Fox is a copywriter who also writes the social media presence known as Lee Clow's Beard. We discuss how Jason came to create Lee Clow's Beard, melancholy, writing, and the fundamentals our industry can seem too advanced to defend. You can find Jason here https://twitter.com/jason_fox and Lee Clow's Beard here https://twitter.com/leeclowsbeard * The Kickstarter for the “Strategy Is Your Words" book is live until December 4 http://bit.ly/strategykickstarter
52:14
November 15, 2019
Building Give Into An Agency - Simon McEvoy, Strategy Boss
Simon McEvoy runs strategy at Omobono in the UK. He's working with his agency on decentralizing how they operate, as well as on building give into the company and into the culture. "Give" - as in encouraging a sense of safety, vulnerability, and forgiveness. But are agencies meant to act like this? And how does it work? This is what we discuss. You can find Simon here: https://www.linkedin.com/in/simonmcevoy/  For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" is live: http://bit.ly/strategykickstarter
45:08
November 13, 2019
Strategists And Designers Working Together - Jessie White, ECD
Jessie White is Executive Creative Director at Instrument in Portland. We discuss two main topics: the graduation from designer to leader and how designers and strategists can work better together. If you work with people in any other kind of discipline and if you're contemplating a shift from being on the tools to being on the people, you'll get something out of Jessie's insights. You can find Jessie here https://twitter.com/jessiefwhite For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" is live http://bit.ly/strategykickstarter
55:31
November 11, 2019
Do I Have A Strategy Yet? (P.S. The Kickstarter for Strategy Is Your Words is live)
Thoughts from SoHo about knowing when you have an insight or strategy or idea plus THANK YOU FOR SUPPORTING MY KICKSTARTER: http://bit.ly/strategykickstarter
31:23
November 7, 2019
Brand Experience And What It Is - Reema Mitra, Brand Boss
Reema Mitra is VP of Brand at New York's Today Tix, a ticketing platform that gets you into your favorite shows. In this episode, we discuss how brand and product can work better together, the importance of research, and finding your way in a career that has a hunch about what it wants to do but knows it will take a few twists and turns to find it. You can find Reema here: https://twitter.com/rmitty For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
37:39
October 30, 2019
Advertising In A Constant State Of Fear - Derek Walker, Agency Owner
Derek Walker is a creative director turned agency owner. He writes and reflects extensively about the industry and he believes the advertising industry is operating in the face of constant fear. And he believes a big part of this is because agencies haven’t fought hard enough for themselves. You can find Derek here https://twitter.com/dereklwalker For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
53:00
October 28, 2019
There’s A Harbor In All Of Us - Walk And Talk, Sydney Opera House
1. Empathy 2. What’s the difference between a strategy and a plan? 3. I got the dates wrong - Kickstarter Tuesday Nov 5, NYC event Wed Dec 4 http://www.instagram.com/markpollard
37:49
October 26, 2019
Working Out What’s Next - Eaon Pritchard, Strategy Boss
Eaon Pritchard is working on his second book. Sort of. You see, he published his first book in 2018. It was called “Where Did It All Go Wrong?” Then he ran into a career surprise and is now working out what kind of work he wants to do and how to get that work. We talk about how all of this feels like and how to keep going when the going gets shitty. You can find Eaon here: https://twitter.com/eaonp For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
46:18
October 25, 2019
Onboard Your People Properly, Please - Mary Ergul, Strategist
Mary Ergul is a strategist who wants to see companies help strategists start new jobs well. So she made a deck called “Sinking Isn’t An Option” (http://bit.ly/strategyonboarding). Grab the deck, fill it in, and help your fellow strategists fly... or, at least, not drown. Mary mentions working at Havas a few times. She recently left and is joining Madwell. You can find Mary here https://twitter.com/MaryErgul and here http://maryergul.com For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
40:33
October 23, 2019
How It Feels To Be A Big-Picture Person - Sarah Watson, Chairman of BBH New York
Sarah Watson likes big pictures. First, as an account planner then as a chairman, Sarah has been drawn to the big picture and to grand narratives and to drawing them out of people, companies, and brands. But, over time, she’s had to learn how to adjust to her clients and colleagues because not everyone knows what to do with a big picture. After all, you don’t usually just hang them on a wall, stand back, and think, “Lovely.” You have to turn them into action. For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
38:00
October 21, 2019
My Head Is In Your Head Is In My Head At All Times - Walk And Talk, Upper West Side
Today’s walk - yeah, things I’m learning about through therapy, confidence, a happy life, job interviews, how maternity leave can feel. This weekend, make some art, yo! http://www.instagram.com/markpollard
1:04:31
October 19, 2019
Keep Planning Weird - Jim Carroll, Former BBH Chairman
In a happy coincidence, an interview I'd scheduled with Jim Carroll occurred hours before he was due to attend the Account Planning Group's Creative Strategy Awards.  The APG really is the leading industry group for the awkward among our industry and, after a hefty career in London, Jim just chaired two days and 27 presentations from England's strategy brains for the APG. So we talked about how he sees the state of creativity in advertising, why planning seems a bit lost, what makes planning work difficult yet powerful, and his analysis of this year's account planning papers and presentations. This interview isn't edited so you know you'll get a few rambling questions.  You can find Jim's writing here: https://www.jimcarrollsblog.com/ For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
52:28
October 17, 2019
Why Marketing Needs Comedy - Justin Lines, Marketer
Justin Lines is a marketer who recently completed a year at the University of Edinburgh. He's on a mission to investigate the connection between comedy and marketing. His paper "How do comedians reveal the funny?" discusses insights and, especially, how comedians deploy benign violations - thoughts that offend yet seem true - to stir their audiences.  You can read Justin's research here https://justinlines.com and you can find him on Twitter here https://twitter.com/JustinLines1 For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
38:31
October 15, 2019
Feelings About Empathy - Excerpt from "Strategy Is Your Words"
It's an outer-body experience to have written a bunch of pages about empathy and feelings and how they can affect a strategist (not all strategists because, let's face it, not everyone has feelings), and to then start therapy and have some of the ideas in your writing played back to you but about you.... very about you. Take a listen if you're into any of this. I am. I need to be. You - you have choices :) I'm launching the book as a Kickstarter on November 5, 2019. I'd love your support - even if it's just telling everybody you know about it. You can subscribe to my newsletter for launch details: https://www.markpollard.net/email-newsletter/ You can also follow the adventures on Instagram: http://www.instagram.com/markpollard And Twitter: http://www.twitter.com/markpollard
23:03
October 13, 2019
Fighting Words - The Introduction To "Strategy Is Your Words" (NOW WITH NEW WORDS)
I wanted to re-record the introduction to my book "Strategy Is Your Words" after making a few changes and because the sound wasn't great six months ago. I'm launching the book as a Kickstarter on November 5, 2019. I'd love your support - even if it's just telling every single person you know about it. Joking. But not joking.  Let me know what you think. I think I'm happy with it which is a very unusual thing for a writer to feel.  You can subscribe to my newsletter for launch details: https://www.markpollard.net/email-newsletter/ You can also follow the adventures on Instagram: http://www.instagram.com/markpollard And Twitter: http://www.twitter.com/markpollard  
22:29
October 12, 2019
We're All Mental - World Mental Health Day, 2019
Here are stories about mental health experiences from the Sweathead Facebook community. Ben Breier, Julia Vanderput, Abbey Gaunt, and Mariana Cotlear step up and share their minds with us. A huge thanks to them.  You can read Ben's Medium article here: https://medium.com/@misterdisco For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
53:15
October 10, 2019
Some Form Of Sunshine - Tom Goodwin
What's your brain up to? How is technology affecting it? How does dating in New York City affect it? Divorce? Talking on stages? Writing a book? Therapy? Thinking? Tom Goodwin somehow manages to work in a very public role for Publicis while also expressing spontaneous and very candid thoughts about our industry and our world. How does he survive every day? Great question. We get into all these topics and manage to land in a conversation about mental health because we're both nuts. Like you. You can find Tom here https://twitter.com/tomfgoodwin. Check out his book "Digital Darwinism: Survival of the Fittest in the Age of Business Disruption", too. For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
1:19:25
October 10, 2019
Truth Is Disobedient - Strategy Is Your Words Book Excerpt
It's World Mental Health Day today and I'm going to post multiple episodes. I wanted to start with this excerpt from my book to help people understand that the strategy life is about a search for truth, how many parts of our public lives aren't interested in truth, and how this tension can create conflict that we risk bringing too much into our internal lives. This is why art is good. It helps you put your truth somewhere. I'm launching a Kickstarter for the book "Strategy Is Your Words" on Tuesday, November 5, 2019. I'd love your support. You can sign up to my newsletter for details http://www.markpollard.net/email-newsletter/. Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard
14:23
October 10, 2019
How Comedy Helps A Strategist - Heleana Blackwell, Planner
Heleana Blackwell is a London planner who recently discovered herself doing stand-up comedy. Her brain told her to do it because it would make her better at her job. But Heleana was also looking for new ways to express herself and to experience the world. As she simultaneously moves deeper into comedy and planning, how do the worlds work together? Which skills and techniques transfer? And which don't? You can find Heleana here https://twitter.com/h_a_blackwell For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
38:39
October 8, 2019
Losing Your Job But Not Your Self-Respect - Walk And Talk, Central Park
We don’t easily discuss how we feel and what to do when we lose a job. In the Sweathead Facebook group, tens of people answered a question about this last week. We discuss the topic and four people phone in their answers (Brian, Giovanna, Ben, Gustavo). I also talk therapy, dealing with strategy bosses, and I read about Fog from my upcoming book “Strategy Is Your Words.” http://www.instagram.com/markpollard
57:29
October 7, 2019
Going In-House Or Client-Side And Making It Work - Stan Johnson, Creative Consultant
Stan Johnson is a creative director. After years in agencies, he spent half a decade running an in-house team. When he started, he thought people never came back from that kind of move. Yet he made the move. And now he’s back. And this is what we discuss. You can find Stan here: http://www.twitter.com/branddna For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
39:38
October 4, 2019
The Problems With Pitches - Tim Dunn, Strategy Head
There's something pure and powerful about pitches - largely because the thinking rarely reaches the public and the time pressures force fast decisions, but they can be wrought with bad behavior. How do you deal with the bad behavior? Do you just have to put up with it? Tim Dunn is an English Executive Strategy Director in Canada. He loves pitches. He has a way with them. And, in this interview, we discuss how he has his way with them.  You can find Tim here https://www.linkedin.com/in/timdunn/ and here https://twitter.com/timmcdunn For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
48:45
October 2, 2019
Creativity And Management Consultancies - Jon Wilkins, Creative Chairman
Jon Wilkins has big titles. Yes, two of them. After co-founding and running the agency wunderkind Naked, he's moved into the roles of Executive Chairman of Karmarama and MD and Creative Lead at Accenture Interactive. Actually, perhaps that's three titles. In this episode of Sweathead, we discuss how creative minds are fitting in at management consultancies, what management consultancies can offer these brains and their clients, and what Jon does in his many roles.  You can hear Jon talk about Naked, communications planning, and agency culture on Sweathead here: https://anchor.fm/sweathead-with-mark-pollard/episodes/Strategic-Integrity---Jon-Wilkins--Cofounder-of-Naked-e4vqb3 You can find Jon here: https://www.linkedin.com/in/wilkinsjon For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
50:11
October 1, 2019
Practice Then Publish - Walk And Talk, Central Park
In which I read from my book “Strategy Is Your Words” and focus on why I think practicing and publishing are important ideas for strategists. We also talk about which skills are useful for someone in business intelligence to learn to make the leap into planning, seeing patterns, and an insight I think is amazing. Ask questions here: http://www.instagram.com/markpollard
48:54
September 29, 2019
Exposing Yourself One Story At A Time - Nayantara Dutta, Strategist
How comfortable are you with putting your personal details into the world? Do you think they'll hurt you or help you? Last time Nayantara Dutta appeared on Sweathead, I interviewed her about identity - and growing up in different places around the world. This time, we have more of a conversation - and less of an interview - about telling the stories, perhaps secrets, that make us who we are. Nayantara also talks about her impromptu interview of M. Night Shyamalan at the recent Adcolor Conference in Los Angeles. You can find Nayantara here: https://www.nayantaradutta.com For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
45:59
September 27, 2019
The Strategic Independent - Tom Crichtlow, Consultant
Tom Crichtlow is an independent consultant who helps start-ups with digital strategy. Based in Brooklyn, Tom originally moved from London to New York to help establish a US presence for his brother's agency Distilled in 2007. His work in SEO, content, and digital marketing then took him to the Google Creative Lab but, after two years of bouncing around and not quite hitting his stride, he struck out by himself. He's currently writing a book - much of it in public - about going and staying independent. And this is what we discuss. You can find Tom's writing here https://tomcritchlow.com/ and his Tweets here https://twitter.com/tomcritchlow For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
41:05
September 25, 2019
Live Action Strategy - The DMV - Julian Cole, Consultant
Another episode of Live Action Strategy with Julian Cole. We chat The Strategy Super Sizer Megaclass, the 4 Live Action Strategy decks that are now online (lamps, tacos, vegetarian burgers, and crocs), and we riff a strategy live for getting people like Julian to go to the DMV (Department of Motor Vehicles) to renew their licenses.  The Megaclass details are here: http://www.strategymegaclass.com (NYC, October 4, 2019 is next) JC is here: https://twitter.com/juliancole The Live Action Strategy decks - from brief to comms plan - are here: Lamps: http://bit.ly/LiveStrategyLamps Dos Toros: http://bit.ly/LiveStrategyDosToros Beyond Burger: http://bit.ly/LiveStrategyBurger Crocs: http://bit.ly/LiveStrategyCrocs For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
1:08:28
September 23, 2019
What’s Your Point? - Walk And Talk, Central Park
Today we chat about how to make a point and why so much advertising talk and writing seems to lack one. You can ask questions here: http://www.instagram.com/markpollard
1:05:18
September 21, 2019
What You Can Learn From 700 Agency Philosophies - Praveen Vaidyanathan, Strategy Director
Praveen Vaidyanathan has worked around the world but currently calls Copenhagen home. He's a strategy director at VIRTUE/VICE Nordics, and, as he's traveled around, he's contemplated the agencies in which he'd like to work and how they talk about themselves. He's contemplated them so much that he compiled a list of 700 agency philosophies. In this interview, we discuss what an agency philosophy is, the categories of philosophy that Praveen sees, and Praveen's favorite philosophies.  You can find Praveen here https://twitter.com/v_praveen and his list of 700 agency philosophies here https://www.linkedin.com/pulse/ad-agency-philosophies-taglines-global-700-praveen-vaidyanathan-1c/ For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
43:19
September 18, 2019
There's No Right Path Into Strategy - Vicky Chen, Head of Strategy
Vicky Chen is Head of Strategy at VIRTUE Nordic (part of Vice) in Copenhagen. She arrived in strategy via psychology and writing. She's worked in New York, Amsterdam, and San Francisco at agencies such as Naked, Sid Lee, and AKQA. She reached strategy in an indirect way, much like many of us. And this is what we discuss. How do you get into strategy? What are the pros and cons of advertising schools? And why people from different backgrounds make for better strategy departments. You can find Vicky here http://linkedin.com/in/vtchen For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Drawings: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
34:03
September 16, 2019
Strategy Work Is Creative Work - Ben Shaw, Strategy Head
Ben Shaw is Head of Strategy at BBH London. As an eleven-year veteran of one of the world's best agencies and one of the world's favorite homes to agency strategists, Ben believes that strategy is a creative role and that strategy departments need to contain more people from different backgrounds to be as creative as possible. We discuss both topics, including BBH's year-and-a-half mission to open itself up to people who wouldn't normally get access to an advertising career in London.      You can find Ben here https://twitter.com/benshaw and BBH's Homegrown program here https://www.bartleboglehegarty.com/careers/internship-homegrown  For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
40:19
September 11, 2019
Growing An Agency - Libby Swan, Cofounder
Scenario - Eighty people work in your Mumbai headquarters and you have new teams emerging in London and New York. You want to keep improving the quality of your work and you want the business to keep growing. What do you do?  After eight years in the American corporate world at GE and AIG, Libby Swan moved to India to create a new life. There she co-founded PRDXN, a creative and technology company, in 2006. We discuss the tools Libby uses for perspective, and how she and her team are thinking about growing their company. They don't think of themselves as an "agency," but I used it in the title because you're probably in one. You can find PRDXN here http://www.prdxn.com and Libby here https://twitter.com/libswan For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
38:08
September 9, 2019
5 Lessons From Strategy Podcasts - Nick Williams, Strategist
Nick Williams is a strategist in Colorado. He's listened to nearly all the episodes of Sweathead. As a form of study. So I wanted to ask him what he's learned from having hours of strategy folk in his head, how he's thinking about where to take his career, and we talk through a hypothetical strategy. I rambled a bit too much in this one. Sorry, Nick! You can find Nick here:  https://nicholasawilliams.com For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
43:23
September 8, 2019
Turning Around An Agency - Rob Schwartz, CEO
Rob Schwartz is CEO of TBWA\CHIAT\DAY New York. A big agency brand name, TBWA in New York was a shining star then it faded. When Rob arrived, the culture had been decimated and clients were either leaving or very unhappy. In this interview, we discuss the turn-around story. Rob shares with us the business plan he shared with global CEO Troy Ruhanen and he discusses what they discussed before he took the role. He also describes what he focused on in his first few months. It's a very candid interview - although I can tell Rob is comfortable in candor. You can find TBWA NY here https://tbwachiatdayny.com/ and Rob here: https://twitter.com/Schwartzie14   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
55:29
September 4, 2019
How Stories Help Service Design - Nadia Piet, Service Designer
Nadia Piet is a freelance experience and service designer in Amsterdam. We discuss service design and trying to design a career with a focus on the power and risks in personal narratives, utopian and dystopian ideas in artificial intelligence narratives, designing a career that involves feeling like an outsider and moving around a lot. You can find Nadia here http://nadiapiet.com/ and here https://www.instagram.com/nadiapiet/ For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
45:33
September 2, 2019
Brazil Is Everything - Walk And Talk, São Paulo
Saturday afternoon in São Paulo, how good is this? Come for a walk from Pinheiros to Livraria Cultura for some chat about Brazil and strategy. Ask questions here: http://www.instagram.com/markpollard
38:17
August 31, 2019
What Planners In Brazil Are Talking About - Iuren Ramiro, Planners BR
Iuren Ramiro is a planner in São Paulo, Brazil. He helps run Planners BR, a Facebook group with thousands of Brazilian planners, as well as the podcast PlannersCast. As a fellow planner who likes to bring other planners together, I was curious to talk to Iuren about the state of strategy in Brazil - how planners feel about their industry right now, the important topics they're discussing, and how they use Planners BR.  You can find Iuren here: https://www.linkedin.com/in/iuren/en and Planners BR on Facebook. For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
40:03
August 29, 2019
Not Working? Find A New Story For Yourself - Vibeke Skov, Psychologist
Vibeke Skov is a Danish psychologist with a focus on creativity. She's published six books and has a keen interest in Carl Jung, art therapy, mythology, and dreams. We discuss the power of using myths and stories as roadmaps for life, dealing with shame, depression, and feeling the wrong person in life. I know this is an episode I'll be sending to many people over the coming years. I know you'll get a lot out of it. Listen to it before you need it (also when you need it). You can find Vibeke here http://www.vibekeskov.com/ and The Institute for Art Therapy here: https://en.kunstterapi.dk For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
41:41
August 27, 2019
The Disappearance Of Creativity - Anant Rangaswami, Editor
Anant Rangaswami watches advertising. Having launched Campaign Magazine in India, worked for CNBC and First Post, and, now working as the editor of MELT on WION, Anant gets around a lot of conversations happening in advertising agencies and in marketing. He believes that creativity is disappearing due to a combination of short-term thinking, too many numbers, and several other dynamics. And this is what we discuss. You can find Anant here: https://twitter.com/AnantRangaswami and some of his interviews here: https://readytomelt.com For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
45:06
August 26, 2019
When Strategy Feels Broken In An Agency - Walk And Talk, Central Park
Today, we look at a scenario where junior strategists are the only strategists in the agency but the bosses don’t seem to want it to work. What do you do? Also, moving to a new city, charging for strategy (Jake Fagan - my accent is Australian like Keith Urban, your hero), San Francisco, and I tell you something I’ve never told people about my work. You can ask questions here: http://www.instagram.com/markpollard
1:03:14
August 24, 2019
Buying And Selling Strategy - Tom Trenta, CEO
Tom Trenta runs the research and strategy agency Positive in Chicago. Previously, he was Chief Strategist at EggStrategy and a VP of Account Planning at Leo Burnett. The point of the CV is he's been working strategy since the 1990s and he sells it every day. So, how do people buy strategy? How has selling strategy changed? What makes selling strategy difficult? And if you sell strategy for 20 years, what are realistic expectations about the career and the likelihood of your thinking being able to affect any given project? You can find Tom and Positive here: http://www.we-are-positive.com     For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
50:56
August 21, 2019
The Work Of A CCO - Laura Bambach, CCO
Laura Bambach is D&AD President, co-founder of SheSays, and Chief Creative Officer of Mr President in London. In this episode, we discuss the work of a Chief Creative Officer. What does a CCO do? How do they look at the work? What's the best way for them to spend time? Laura compares her experiences working in leading roles in large agencies to her time at Mr President. She also discusses her work with SheSays and the conversations we need to have more of when it comes to women working in advertising.  You can find Laura here: https://twitter.com/laurajaybee      For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
53:34
August 20, 2019
Strategic Integrity - Jon Wilkins, Cofounder of Naked
Jon Wilkins was a cofounder of Naked, a prolific agency that burst into the world in the year 2000 then rampaged into some of the toughest advertising markets to establish itself as a much admired creative force. The agency attracted brilliant misfits and championed the idea of communications planning (using media in novel ways and in ways that magnified or played with the campaign ideas - as opposed to just stuffing them into a generic media plan). After Naked, Jon was hired as Executive Chairman of Karmarama and he is now Global Managing Director of the Creative Council at Accenture Interactive. Yes, he's had a big career.  In this first part of a two-part chat, we discuss Naked - how and why it started, how it thought, whether it could start again now and what would have to be different for it to succeed now.  You can find Jon here: https://www.linkedin.com/in/wilkinsjon For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
49:17
August 16, 2019
The State Of Research - Farrah Bostic, Founder
Farrah Bostic runs The Difference Engine where she does brand strategy and qualitative research. In this chat, we discuss the latter and Farrah shares very clearheaded and astute observations about where research is at and is able to do so through the mind of a strategist - as in, someone who has to also use the research. We discuss the challenges research is facing, what data is, what a data-driven insight is, and much more. You can find Farrah here https://twitter.com/farrahbostic and here https://www.thedifferenceengine.co.  For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
50:42
August 15, 2019
Working With Other People Isn’t Meant To Be Easy - Walk And Talk, San Francisco
Politics, ego, and extroverts - how do you deal with them? In this episode, we answer 20-plus questions about working with other people - why it’s difficult, whether it needs to be difficult, and how to make it less difficult. Stream-of-consciousness. Someone gave the podcast a 1-star rating. If you’ve gotten something out of the 135 episodes, could you drop a 5 star rating in iTunes, please? I’m fragile. http://www.instagram.com/markpollard (PS The recording cut off a few minutes so I added a second section - hopefully the sound is just good enough)
1:00:19
August 13, 2019
Strategy On The Road - Olivia Poglianich, Strategist
Olivia Poglianich is a freelance brand strategist from New York. She studied at Cornell and interned at BBDO. She was a finalist in BBH's Griffin Farley's Beautiful Minds strategy bootcamp, she volunteered for the 4A's StratFest, she studied some more and then she thought... "What have I signed up for? Maybe there's another way to live." So, now, she does strategy and marketing work while moving around the world - working out how to earn enough to live a good life without giving her life to a corporation. And this is what we talk about. You can find Olivia here: https://www.instagram.com/lostwithliv For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
43:19
August 8, 2019
Has Art Direction Lost Direction? - Cathy Heng, Creative Director
Art direction is a beautiful thing - to reach for an idea that says one thing clearly and clearer than the other visual ideas it competes with and to do so in a way that makes unique sense for a brand. But does art direction still exist? Or, does it exist like it could? With the rise of social media, rapid turnarounds, cheap stock image options, mood boards and social media calendars, multivariate testing, and a whole chunk of the industry just banging out work to stay alive, are we doing a good enough job with the ideas people see?  Meet Cathy Heng, an art director recognized by D&AD, Cannes, the British Arrows, and the IPA Effectiveness Awards. She even featured in Campaign’s ‘Top 100’ Hall of Fame for her work on BMW.  We discuss what art direction is, how it happens, good examples, and how to do it better. You can find Cathy here: https://www.cathyheng.com For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
33:29
August 6, 2019
Does The World Still Need Digital Strategists? - Bogdana Butnar, Strategy Director
Bogdana Butnar is currently contracting as Digital Strategy Director at Accenture, London. She ran strategy at Poke, she once worked at Google, and she was MD of MRM in Romania. She's a ferocious learner, she loves product and service design, and, after an exceptional career in agencies, she is now playing her mind to a management consultancy.  We discuss the different shades of digital strategy, how the title can even confuse the people who do it, experience strategy and what is it?, working in silos, the programmatic mind, and building models. Oh, and baking and dating. You can find Bogdana here http://www.twitter.com/bogdana  For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
52:26
August 4, 2019
Strategy Job Interviews - Walk And Talk, London
Today, a chat about strategy job interviews, Europe, happiness, moving goal posts, problems, favorite projects, and more. Thanks for your questions: http://www.instagram.com/markpollard
50:20
August 2, 2019
Working With A Moving Mind - Faris Yakob, Cofounder
Faris Yakob is a Cofounder of strategy and innovation consultancy Genius Steals. A prolific thinker and writer, he has worked all over the world and is now six years into also living all over the world. But what we discuss in this interview is having a mind that sometimes won’t stop moving - how it feels, how Faris tries to deal with it, and why people find the topic so difficult to discuss. You can find Faris here: http://www.twitter.com/faris. Don’t forget to read his book “Paid Attention”. 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
39:20
July 29, 2019
Questions About Research Questions - Walk And Talk, Copenhagen
What research is useful research? How can we deal with bias? What’s a good way to take notes? What are common pitfalls in research interviews? Does intuition matter? And more. http://www.instagram.com/markpollard
53:27
July 26, 2019
The Executive View Of Marketing - JP Hanson, CEO
JP Hanson is CEO of strategy consultancy Rouser where he works with executives to improve their marketing. He also contributes to Marketing Week. In this chat, we discuss what makes someone commercially minded, the CMO's struggle for credibility, and how JP approaches his writing. You can find JP here https://twitter.com/rouserjp and Rouser here https://rouser.se/ For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
44:16
July 25, 2019
Living Your Principles - Rosie Yakob, Cofounder
Rosie Yakob runs the nomadic strategy and innovation consultancy Genius Steals. She moves around the world with her partner Faris doing strategy work and talks, and constantly contemplates their belief system and how to apply it to their lives outside of the New York agency world. We discuss their goals of working 20 hours per week, of not having an exit strategy, how they'd work on a project with very little time, the importance of creating space for yourself, and the value of patience. You can find Rosie here https://twitter.com/rosieyakob and Genius Steals here http://geniussteals.co/ For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
42:44
July 23, 2019
Introversion At Work - Walk And Talk, Amsterdam
10+ questions from Instagram answered in Amsterdam, including:  What would you say to an immigrant strategist trying to find work in a new country? Why can’t strategists strategize their own lives? Does anxiety and depression help you be a more creative thinker? What did you learn from writing raps that makes its way into strategy work? How can I grow in strategy without a boss or a good boss? For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co
1:05:00
July 21, 2019
The Art Of Peaceful Resolutions - Toby Ryan, Security Boss
Toby Ryan runs security in a large casino-resort in Macau. It’s one of the biggest in the world. He’s worked in security for over two decades, having trained in martial arts and initially wanting to apply his skills for a living. In this chat, we discuss what he’s learned about people in his job - as a “simple guy”, then a manager, and now as someone running one of the largest casino-resort security operations in the world.   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
35:23
July 18, 2019
Cross-Race Effect And Not Being Shitty To Each Other - Rachita Vasan, Strategist
Rachita Vasan is a strategist at Leo Burnett in Chicago. Recently, she presented thoughts about being less racist and less shitty in the workplace. A friend filmed it. I saw it. We invited Rachita to present it at The Strategy Super Sizer Megaclass in Chicago. And, now, she’s here sharing it into your ears. This episode features Rachita’s talk and then an interview. You can find Rachita here https://www.instagram.com/rachitavasan/ For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
49:25
July 16, 2019
You Are What You Haven’t Done - Tim Levinson, Urthboy
Tim Levinson is a rapper, songwriter, label manager, and artist manager. He’s been in the public eye for two decades as Urthboy and as part of the Elefant Traks record label (Hermitude are one of the groups representing the label around the world). We discuss how Tim thinks about his art and touch on many ideas a strategist would do well to absorb into their lives. You can find Tim here https://twitter.com/urthboy For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard   3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
52:12
July 15, 2019
Strategy At Speed - Lauren Joyce, Strategy Boss
Lauren Joyce is the National Strategy Director at the Australian Radio Network, a company that reaches millions of Australians every week. She's also worked in media agencies (Universal McCann), branded content, and in another publisher (Mamamia, a publisher that reaches 4 million Australians each month). We discuss how strategy is different in each of these types of companies, how to deal with short timelines, and how being a parent can shape your strategy life. You can find Lauren here: https://www.linkedin.com/in/lscassar/ For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard   3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
57:56
July 11, 2019
Dear Strategy Career, Where Shall We Go Next? - Alasdair Lloyd-Jones, Strategist & CEO
Alasdair Lloyd-Jones is a strategist-turned-CSO-turned-President-turned-COO-turned-CEO. Most recently, he led SET Creative, an agency that recently sold. I caught Alasdair as he was contemplating what to do next - should he create his own agency, go client-side, or join another agency with deep experience design expertise? This feels like a rare conversation - someone who's lived in multiple countries and who's had many different roles and who still loves what he does having an open chat about how he's thinking through what to do next.  You can find Alasdair here: https://www.linkedin.com/in/alasdair-lloyd-jones   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
59:03
July 10, 2019
Strategizing While Black - Melle Hock, Strategy Lead
How does it feel to be a strategist and have people invite you into strategy projects but not to do strategy? Instead, sometimes you're invited to "represent your people," a solo focus group on behalf of an entire population. How does it feel to be a lead strategist and have people invite you to meetings but treat you like you're not a lead strategist? These things have happened to Melle. And Melle wanted to discuss them. You can find Melle here http://www.twitter.com/mellehnyc Art Noir, her art collective, is here http://www.artnoir.co For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
37:54
July 8, 2019
Please, Can We Do Advertising Together? - Trine Keller-Andreason, Strategist
Trine Keller-Andreason is a planner at Forsman & Bodenfors. She's worked in Denmark and New York, but now lives in Sweden. Just over a week ago, her team won the inaugural Creative Strategy Grand Prix at The Cannes International Festival of Creativity. The project took Volvo's history and focus on safety somewhere it hadn't been before. This will come as no surprise because Forsman & Bodenfors is an agency many haven't seen before. They espouse a certain humanity and equality in how they work with each other - there isn't much formal hierarchy, there aren't many big titles, and people have to agree before projects can move ahead. Recently, the agency name arrived in New York through osmosis with KBS. But consensus, flat hierarchy, and small titles, can that even work in New York? You can find Trine here: https://twitter.com/trineka  For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
46:44
June 30, 2019
Strategy For Sales - Walk And Talk, Bryant Park
Today - a quick word to strategists who work in pre-sales for tech platforms and publishers, as well as for agencies that are new to strategy and mostly use it in pitches. Plus questions about doing strategy without much time, finding out things without being able to talk to people, and what planners need from Heads of Planning.  For more strategy talk: 1. Strategy newsletter: www.markpollard.net/email-newsletter/   2. Strategy drawings: www.instagram.com/markpollard    3. Strategy Twitter: www.twitter.com/markpollard   4. Join 5,000+ strategists: www.sweathead.co New book "Strategy Is Your Words" out soon.
1:01:16
June 29, 2019
A Young Lion In Cannes - Max Slonim, Strategist
Max Slonim is a senior strategist at Initiative in New York. He's attended the Cannes Lions International Festival of Creativity twice. The first time he attended was to compete as a Young Lion. He and his partner had 24 hours to come up with a campaign. This year, he attended the academy.  You can think what you want of the festival - good or bad. That's because you're an independent thinker. I have no vested interest in seeing the event in any particular way. Truth is, it's a private, profit-focused enterprise. It's not some universally ordained governing body or representation of what we do. It doesn't represent me. It's a business. It's its own thing. I spoke there once. I enjoyed it. But I didn't get carried away with the materialistic nature of it - the boats, the rosé, the awards. I didn't even drink. But so what? If you're into that, do you. And then know that people you didn't give pay-rises to this year because your holding company is 15 years into salary freezes are watching. Live with it. Max has also enjoyed his two tours of Cannes. And this is what we discuss.  You can find Max here: https://twitter.com/maxslonim For more strategy talk: 1. Strategy newsletter: www.markpollard.net/email-newsletter/ 2. Strategy drawings: www.instagram.com/markpollard   3. Strategy Twitter: www.twitter.com/markpollard 4. Join 5,000+ strategists: www.sweathead.co New book "Strategy Is Your Words" out soon.
51:33
June 27, 2019
Your Questions Are My Priority - Walk and Talk, Central Park
Your questions answered in the face like a dog with its head out the window of a car speeding down a freeway.  For more strategy talk: 1. Strategy newsletter: www.markpollard.net/email-newsletter/ 2. Strategy drawings: www.instagram.com/markpollard   3. Strategy Twitter: www.twitter.com/markpollard 4. Join 5,000+ strategists: www.sweathead.co New book "Strategy Is Your Words" out soon.
51:59
June 22, 2019
Get In Where You Fit In (Or Make A Thing To Fit You) - Zoe Scaman, Strategist
Zoe Scaman runs Bodacious, a strategy consultancy in London. After a good run through Droga5, Undercurrent, Naked, and Adidas (yeah yeah, this is your dream list), Zoe isn't exactly settling down because maybe that's not how she's made. In fact, after growing up bouncing around, getting expelled twice, living in America, West Sussex, and Sydney, and constantly seeking new experiences and new ideas, maybe she came to the realization she didn't fit in anywhere and then she had to work out how to create the thing in which she fitted. But now that this is written here, she'll probably defy it. So, whatever. We discuss: - How Zoe grew up - What makes a good strategist - The consulting life We touch on mental health, self-perception, self-worth, and a bunch of other ideas that I think a lot of people will relate to, and I appreciate Zoe's openness.  You can find Zoe here https://twitter.com/zoescaman and Bodacious here http://www.bodacious.be/ For more strategy talk: 1. Strategy newsletter: www.markpollard.net/email-newsletter/ 2. Strategy drawings: www.instagram.com/markpollard 3. Strategy Twitter: www.twitter.com/markpollard 4. Join 5,000+ strategists: www.sweathead.co New book "Strategy Is Your Words" out soon.
45:56
June 21, 2019
Your Voice Is In My Hands - Chapin Clark, @RGA
ECD Chapin Clark works at R/GA in New York. He has done so for a very long time, so long R/GA put its voice in his hands. It's not because he outlived his coworkers and R/GA had no choice, and it's not because Chapin got all Hunger Games at the office one long Winter's day. He just knows how to write things we wish we could say.  We discuss: - Moving from journalism into advertising - Why on Earth R/GA would trust Chapin with its Tweets - How Chapin thinks about writing - What gets in the way of brands doing Chapin to themselves (I call this "Chapining" - feel free to use it, especially if you work with Chapin) You can find Chapin here http://www.twitter.com/chapinc and R/GA's Tweets here http://www.twitter.com/rga May you enjoy his voice in your ear holes the way R/GA enjoys its voice in his hands. For more strategy talk: 1. Strategy newsletter: www.markpollard.net/email-newsletter/ 2. Strategy drawings: www.instagram.com/markpollard 3. Strategy Twitter: www.twitter.com/markpollard 4. Join 5,000+ strategists: www.sweathead.co New book "Strategy Is Your Words" out soon.
33:27
June 19, 2019
Studying The World - Nayantara Dutta, Strategist
Nayantara Dutta has lived in Scotland, Vietnam, Hong Kong, India, and the USA. As a third culture kid, she has had to contemplate how to fit in as she's moved around while also learning different ways of being. And, in advertising, she's found a way to take this experience and contemplation and turn it into a career in New York, then into a report about young Muslim women.  We discuss: - Growing up around the world - The South Asian renaissance - Unapologetically Muslim - Nayantara's trend report about young Muslim women You can find Nayantara and her report here: https://www.nayantaradutta.com  For more strategy talk: 1. Strategy newsletter: www.markpollard.net/email-newsletter/ 2. Strategy drawings: www.instagram.com/markpollard 3. Strategy Twitter: www.twitter.com/markpollard 4. Join 5,000+ strategists: www.sweathead.co New book "Strategy Is Your Words" out soon.
41:42
June 13, 2019
Saying What You Want To Say But Can't - Mickey Taylor, Adweak
Mickey Taylor runs Adweak, a satirical Internet presence that mocks advertising and all the silly things we do. He's a long-time creative director on the West Coast of the USA and has navigated his career from more traditional channels into running a Twitter account that thousands pay attention to every single day. We discuss: - What Adweak is all about and what Mickey has learned from doing it - How social media isn't just for kids - Working on the West Coast - Having a heyday (maybe you're having one right now) You can find Adweak here https://twitter.com/adweak and Adweak Studio here https://adweakstudio.com   For more strategy talk: 1. Strategy newsletter: www.markpollard.net/email-newsletter/ 2. Strategy drawings: www.instagram.com/markpollard 3. Strategy Twitter: www.twitter.com/markpollard 4. Join 5,000+ strategists: www.sweathead.co New book "Strategy Is Your Words" out soon.
43:55
June 11, 2019
How Strategists Speak To Themselves - Walk And Talk, Central Park
In this episode, I answer a few questions from Instagram - Does strategy need a rebrand? How do you get an executional client to think bigger? How do you avoid post-rationalizing ideas? What’s up with “purpose”? For AMAs: http://www.instagram.com/markpollard  For more strategy talk: 1. Strategy newsletter: www.markpollard.net/email-newsletter/ 2. Strategy drawings: www.instagram.com/markpollard 3. Strategy Twitter: www.twitter.com/markpollard 4. Join 5,000+ strategists: www.sweathead.co New book "Strategy Is Your Words" out soon.
54:45
June 9, 2019
How Advertising Bro Culture Hurts Non-Bros - Megan Averell, Boss
Megan Averell runs The Insight Inn, a research and strategy consultancy. After years working in large agencies, she decided she’d had enough of Bro culture - misogyny dressed as creativity and frat games. So, she left. Then she researched her own industry and, after speaking to 20 women, she published what she’d found on her website and she presented it at The 3% Conference. Now, she discusses it here. You can find Megan here https://twitter.com/Meggatron and here https://theinsightinn.com  For more strategy talk: 1. Strategy newsletter: www.markpollard.net/email-newsletter/ 2. Strategy drawings: www.instagram.com/markpollard 3. Strategy Twitter: www.twitter.com/markpollard 4. Join 5,000+ strategists: www.sweathead.co New book "Strategy Is Your Words" out soon.
1:11:50
June 5, 2019
Selling Clients Online, Selling Yourself Offline - Duane Brown, Digital Marketer
Duane Brown runs a digital marketing agency called Take Some Risk. He’s all across PPC (Pay Per Click) and the hashtag of the PPC community #PPCChat. He’s visited 40 countries and he has just moved from Vancouver to Montreal. And along the way, he’s spent time working out the company he wants to work in while building it. We discuss:  Basic digital performance marketing concepts Not charging for hours worked Quora, Pinterest, Reddit, Google Shopping, Facebook When a client outgrows you Which categories are hard to sell online Working out what you want to do and not do You can find Duane here https://twitter.com/duanebrown and his company here https://www.takesomerisk.com/   For more strategy talk: 1. Strategy newsletter: www.markpollard.net/email-newsletter 2. Strategy drawings: www.instagram.com/markpollard 3. Strategy Twitter: www.twitter.com/markpollard 4. Join 5,000+ strategists: www.sweathead.co New book "Strategy Is Your Words" out soon.
43:14
June 5, 2019
Strategy Upon A Strategist (ZeeMELT) - Walk And Talk, Central Park
A quick look at the ZeeMELT Conference in Mumbai this week just after I arrived back in NY. It includes a brief summary of talks by Faris & Rosie, Laura Bambach, Vicki Ross, Dave Trott, Kate O’Neill, Mr Sodhi, Samuel Scott, Fernando Machado, Rodger Beekman, Gerardo Mazzeo, JP Hanson and Wiemer Snijders. Complete with at least 200 mistakes and mispronunciations. Shout-outs to Payal, Sanika, Tushar, and Animesh for hanging out and to the Kyoorius crew for bringing us out - Rajesh, Anant, Pakhi, Nupur. P.S. My currency conversion was horribly wrong - where I mention $800 it’s closer to $8   For more strategy talk: 1. Strategy newsletter: www.markpollard.net/email-newsletter/ 2. Strategy drawings: www.instagram.com/markpollard    3. Strategy Twitter: www.twitter.com/markpollard 4. Join 5,000+ strategists: www.sweathead.co New book "Strategy Is Your Words" out soon.
57:49
June 1, 2019
Live Action Strategy - Dos Toros, Mexican Food - Julian Cole, Davis Ballard
Dos Toros is a Mexican food joint. They are lunch-sponsoring the first occurrence of The Strategy Super Sizer Megaclass in New York. So we thought we'd throw around some ideas like the last episode Julian and I did together. Can we think out loud and messy and try - just try - to find a thread from problem to comms idea and tactics in less than an hour and then draw it up? Will any of it make sense? This time, we brought in Davis Ballard who provided research support (Thanks, Davis!). This is hypothetical thinking. And it's an unedited pod. If you think you can beat it, beat it! Julian and I will do a Live Action Strategy sesh live in our Megaclasses (NYC, Chicago, LA). You can find Julian's newsletter Planning Dirty (not Dirty Planning or Planking Dirty) and his Tweets here: http://www.twitter.com/juliancole. You can find Davis here: https://twitter.com/mrdavisballard. The Strategy Super Sizer Megaclass: http://bit.ly/StrategySuperSizer The deck for the last Live Action Strategy sesh (Lamps): http://bit.ly/LiveStrategyLamps The deck for this Live Action Strategy sesh (Dos Toros): http://bit.ly/LiveStrategyDosToros   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
1:11:20
May 27, 2019
Writing Creative Briefs - Walk And Talk, Central Park, Memorial Day Weekend
Writing creative briefs, creative brief templates, running brief-writing workshops, propositions, and more. Shout-outs to Gillian Rightford and Shane O’Leary for the Saturday morning encouragement. http://www.instagram.com/markpollard For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
1:16:58
May 25, 2019
Not Dancing Around Diversity And Inclusion - Lauren Cole, The One Club For Creativity
Lauren Cole is Senior Manager of Inclusion & Diversity at The One Club For Creativity. In this role, Lauren helps organizations improve how they understand and apply important ideas about creating workforces that represent the communities they're in, while helping individuals understand more about the industry they are in or might enter. We discuss: - The very concepts of diversity and inclusion - The most pressing diversity and inclusion issues right now - Euphemisms and perpetual surprises about diversity and inclusion You can find Lauren here: https://twitter.com/MsCole84 For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
41:38
May 24, 2019
Learning Strategy - Walk and Talk, Riverside Park
How do you learn strategy? In this episode we look at 15+ questions from strategists around the world and we discuss deliberate practice, sets, and practice as sanity. Ask questions here: http://www.instagram.com/markpollard For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
50:31
May 18, 2019
London New York Brooklyn Strategy - Ben Phillips, World Champion of Strategy Skateboarding
Ben Phillips is Strategy Director at Anomaly in New York. His parents are from America. I'll claim him as Australian because my family and I walked past him this one time in Ultimo, Sydney. He did work in Sydney. Then he spent a bunch of years in London and he worked at R/GA there. He's also the best skateboarder on the strategy Internet. He got engaged last year but, when we spoke, he either got the date or the year wrong because he was so excited about... talking to me. Or getting married. You decide. We discuss: - London - New York - London - New York You can find Ben here https://twitter.com/Ben_Phillips For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
40:41
May 18, 2019
Go For It - James Kirkham, Agency Cofounder
James Kirkham co-founded and co-sold the agency Holler. He started it in London. He was young and naive. He worked to spread offices around the world. Then he sold Holler to Leo Burnett. Now, he is the Chief Business Officer of Copa90, a football fan media empire. We discuss:  - Going from freelance to business - The power of young naivety - Luck, proximity, hard work, recession, catching waves, and audacity - What James has learned about football culture in recent years You can find James here https://twitter.com/spoonybear and Copa90 here https://copa90.com.   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
41:33
May 17, 2019
How To Make Generalization Work - Kate Richardson, Consultant and Coach
Kate Richardson is a marketing consultant who can work on a wide array of projects. As a generalist, she touches business strategy, marketing strategy, digital and comms planning, and, now, coaching and training. She once worked at Naked in Australia (news came out this week of their merger with BMF), she was the National Strategy Director of the TV network Channel Ten, and she believes in sabbaticals as a way to get distance from the day to day. She also contributed a chapter to "Eat Your Greens". We discuss: - How to approach career changes - How to find the story in a generalist career - The pros and cons of consulting You can find Kate here https://www.katerichardson.co and here https://twitter.com/KateRichardson   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
47:09
May 16, 2019
What Makes Strategy Harder Than It Needs To Be - Walk And Talk, Central Park
A chat about 27 things that make strategy harder than it needs to be as suggested by the good folks who answered my question about this on Instagram. Plus 21 things that I believe make a good operating system for doing good work. If you like these walks, let me know: http://www.instagram.com/markpollard   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
1:09:56
May 11, 2019
Putting Yourself And Your Campaigns Out There - Julian Cole, Comms Planner
Julian Cole was formerly the Head of Comms Planning at BBDO in New York. We've known each since around 2008. We've blogged, taught Skillshare, and spoken at conferences side by side. And now we're doing a strategy class in a bunch of different cities side by side. It's called The Strategy Super Sizer Megaclass. Dates for NY have been announced. Chicago, LA, and others are coming soon.  We discuss: - Revenge-astroturfing a bank by walking into it and yelling at it - The value of writing and putting yourself out there - Giving useful feedback about ideas - Working better with media agencies - An impromptu strategy for saving lamps from hypothetical extinction You can find Julian and his Planning Dirty newsletter here: https://twitter.com/juliancole And you can find out about the MEGACLASS here: http://bit.ly/StrategySuperSizer     For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
52:18
May 9, 2019
Working In Tokyo While Watching It And Making It Dance - Mike Sunda, Strategist
I don't know how good Mike is at strategy but I'd hire him just from how good he is at the things that make a good strategist: finding out stuff, spending time in unfamiliar places, talking to people, documenting it all, and putting it out into the world.  Mike is from London but has lived in Tokyo for the past 11 years. He's a journalist, documentary-maker, and DJ, and he spends his days at Mullen Lowe, where he founded their cultural insights group Tokyo20XX. He speaks Japanese. He's written for The Japan Times and the BBC. Just check him out: https://www.mikesunda.com/ We discuss: - Starting fresh in a new city - At what point is observing culture also participating in it? - That freelance writer/DJ lifestyle - Dealing with doing deep research but shallow outputs - Orientalism    For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
50:08
April 27, 2019
What Anxiety Is Good For - Rob Estreitinho, Strategist
I interviewed Rob about philosophy a year ago. This time, we chat anxiety and what it's good for. For some reason, there are topics like this that I really want to talk about but when I ask the questions... I get a little anxious and they don't come out right. And I think some of my questions here a bit vague but Rob handled it well. You can find Rob and his newsletter Salmon Theory at https://twitter.com/robistyping   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon. 
36:10
April 24, 2019
AMA - 20 Questions From Instagram - Walk And Talk, Central Park
Here are answers to about 20 questions people asked today via Instagram Stories. The questions include: How do you inspire creative teams? What do I do without a planning director for a year? What are some useful presentation tips? What’s a good creative brief template? Should anybody give up? Is getting credit important? Find me on Instagram here: http://www.instagram.com/markpollard   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
1:19:01
April 19, 2019
How BBDO Does Business Development - Nicole Landesman
Nicole Landesman is Head of Business Development at BBDO in New York, where she helps potential clients navigate everything BBDO has to offer. And she was once a planner. We discuss: - The BBDO new business process - What’s going on inside a marketer’s mind during a pitch - What makes a useful pitch brief - Moving form planning to business development   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
32:12
April 12, 2019
The Crucial Challenges Facing Brands And Their Marketers Right Now - Jason Lonsdale, CSO
Jason Lonsdale is the Head of Brand Strategy at Ogvily. Originally from New Zealand but now based in New York, Jason manages a team of strategists across America.  We discuss: - What Ogilvy New York is about - B2B marketing - The New York agency landscape - Advice for upcoming strategists You can find Jason here: https://twitter.com/jasonlonsdale   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
36:36
April 9, 2019
Work That’s Unafraid To Go There - Helene Dick, Strategist
Helene Dick is Strategy Director at New York's Barton F Graf, an agency renowned for provocative work. And in a time where provocative work seems rare, how on Earth do these ideas travel through an agency committed to them? And what role do planners play? We discuss: - The work: Supercell, Welch’s, Little Caesars, Emerald Nuts, The Climate Name Change, Ragu - Briefs, briefings, and reviews - Client presentations You can find Helene here http://twitter.com/helenebd   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
41:56
April 5, 2019
What Makes A Good Planner? - John Kenny, CSO
John Kenny is CSO of FCB Chicago, an agency with a planning team of 85 people. A transplant from Ireland who arrived in Chicago many years ago to attend college, John has seen planning in America since the early days of planning in America. We discuss: - Why John feels so bullish about the future of planning - What makes planning and planners work - Planning in the USA You can find John here https://twitter.com/johnxkenny   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
49:02
April 4, 2019
Getting Beyond Stereotypes - Dave McCaughan, CSO
Dave McCaughan was a public librarian for 10 years then worked 27 years for McCann in Australia, Thailand, Hong Kong, and Japan. This makes him one of Australia's earliest planners. He is still based in Asia - Bangkok, Thailand, and he hosts a podcast about market research called MR Realities. He talks, he advises, and he is definitely open to you asking him about planning. We discuss: -  The Australian Planner - The white Australian male - Stereotypes - useful or not useful? - How do you know when you’ve gone beyond a stereotype? - Current and interesting market research and survey techniques - Marshall McLuhan and Umberto Ecco You can find Dave here https://twitter.com/bibliosexuality   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
57:07
March 29, 2019
Singapore As A Metaphor For The Future Of Advertising - Mylene Ong, Strategy Boss
Mylene Ong is the Head of Strategy at Colenso BBDO in Auckland, New Zealand. She has worked in New York, Shanghai, and her hometown Singapore. Much of our discussion uses Singapore, a country that is just over 50 years old, as a metaphor for the future of advertising. We also discuss: - Adapting yourself to different cultures - Generalists and specialists in strategy departments  - How working in a small market in an agency that consistently does good work might be the only shortcut there is  You can find Mylene here https://nz.linkedin.com/in/mylene-ong  P.S. I think she's hiring. P.P.S. According to various rankings, Colenso BBDO, is one of the best advertising agencies in the world http://www.colensobbdo.co.nz For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
46:39
March 29, 2019
Insights - Walk And Talk, Central Park
On Instagram, I recently asked people what questions they had about insights and I responded as an Instagram Story. This episode of Sweathead is those questions and my responses but on a walk around Central Park. Instagram: http://www.instagram.com/markpollard For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
2:17:34
March 27, 2019
The Independent Agency Mindset - John Harris, CEO
John Harris is CEO and President of Worldwide Partners. Worldwide Partners is a network of 72 independent agencies in 40 countries. It has existed since 1938. One thing that makes Worldwide Partners interesting is that the agencies own the network - the network doesn’t own the agencies. John helps make it work and, insodoing, he has great insight into the minds, needs, and trends of the independent agency. We discuss: - CEO and President - What exactly are these roles? - How an independent network works - The psychology of people who run independent agencies - Why people set up agencies - Trends with new independent agencies You can find John here https://www.linkedin.com/in/netharris and Worldwide Partners here https://www.worldwidepartners.com/ For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
46:02
March 25, 2019
What’s It Like Client-Side? - Emma Brooks, Marketer
Emma Brooks leads marketing at Toronto's Wattpad. Wattpad serves stories to 70 million people around the world every month. Many of the authors are anonymous and many share as they write. Some of the stories are making their ways into books and movies. It's an intimate community where people are able to share ideas that haven't always belonged elsewhere. Also, Emma worked in advertising for over a decade.  So, we discuss: - The stories and community of Wattpad  - Why Emma decided to leave advertising - What it's like on the other side You can find Emma here: https://twitter.com/ejbrooks   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
35:43
March 23, 2019
Short-termism And Writing About Strategy - Gareth Price, Strategist
Gareth Price is a senior planner at JWT/WundermanThompson in London. He won the 2017 IPA President’s Prize and the Advertising category in the 2018 WPP Atticus Awards for his IPA Excellence Diploma thesis, Thinklong, which outlined a seven-point plan to tackle short-termism in marketing. So we decided to talk about writing about strategy. Topics include: - The IPA Excellence Diploma - Short-termism and Gareth's thesis about why people don't think long - Writing about strategy - why even do it? You can find Gareth here https://twitter.com/G_Price P.S. There are minor glitches in my questions - well, the sound of my questions. But Gareth's audio is 100%.   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
32:42
March 20, 2019
How To Create A Good Culture For Account Planning - Matt Tanter, CSO
Matt Tanter is the Chief Strategy Officer at Grey London and the Chair of the Account Planning Group (APG). As far as planning credentials go, CSO + Grey + London + Chair of APG = legit. He's a leader who's interested in culture over process and I thought I'd talk to him about this focus to help companies trying to bring in planning understand that you can't just drop in a planner and have planning. Planning happens within an operating system - a city, an agency type, an agency, the philosophy of the agency, the processes of the agency, and the attitudes of managers. We discuss: - Establishing a good culture of planning - The pressures on planners right now - Managing up - Mental health in planning' - The APG and its creative planning awards Shoutouts to all the lone planners or people trying to establish planning where it has never existed. You can find Matt here https://twitter.com/matttanter and the APG here https://www.apg.org.uk/   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
50:35
March 19, 2019
What Holds Us Back From Better Creative Work - Gillian Rightford, MD
Gillian Rightford grew up in the vibrant South African advertising industry. Now, Gillian lectures at the University of Cape Town and, in her company Ad Therapy, she consults with marketers and agencies about how to do better creative work and how to have better relationships to get to better creative work.   We discuss: - Why marketing suffers a credibility issue - The advertising industry in South Africa - Global brands and missteps in going local - The broader societal need for creativity You can find Gillian here https://twitter.com/grightford and here http://www.adtherapy.co.za/   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
37:37
March 18, 2019
How To Make A Global Brand Feel Local - Govind Pandey, CEO
Govind Pandey is CEO of TBWA\India, a global advertising agency he sees as a startup. This idea is an easy one to say but Govind can speak to what this actually means as part of his philosophy of running the company (Is the agency solving interesting problems well? Is the agency applying what they learn back to their projects? Are they building new revenue streams and pricing models because of this?). We discuss these ideas and we get into the challenges of taking global brands to India, a country with states bigger than many countries. And we chat planning because, guess what? Govind was a planner. And we hear how TBWA mandates 12% of direct costs to planning and how the global CEO looks at this. Amazing. Topics we touch: - How brands like Suzuki, McDonalds, Coca Cola, and Cadburys have adjusted to India - The role of celebrity in Indian advertising - Going from planner to management, CEO You can find Govind here: https://www.linkedin.com/in/govind-pandey-9309b0/   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
42:20
March 17, 2019
The Only Work To Do Is Brave Work - Anselmo Ramos, CCO
Anselmo Ramos cofounded and sold the Miami agency David after years working his way around the world. Madrid, New York, Sao Paulo, and Buenos Aires feature on his itinerary. He recently cofounded another agency, Gut. You'll know him from his work with Burger King and Dove's "Real Beauty Sketches." He takes risks and takes on clients who' also take risks. For, what else is there? We discuss: - The difficulties in doing brave work - The challenges in finding brave clients - The shared DNA of planning and creative roles - A rubric to apply to ideas in creative reviews - The importance of dating in business It's one of those chats to which I hope strategists, creative teams, and clients can listen to develop more empathy and commit to bigger ambition for and with each other. You can find Anselmo here: https://twitter.com/anselmoramos   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
47:00
March 15, 2019
Why Live In Public On The Internet? - Lynne D Johnson
Lynne D Johnson is an adjunct professor at SUNY, she's worked in agencies like R/GA, in publishing companies such as Fast Company, and she did a stint at the Advertising Research Foundation. She has spent well over two decades tinkering with the Internet, blogging, and expressing on social media. Lynne and I first crossed paths when Lynne was at Vibe Magazine - and I was publishing a hip hop magazine in Australia (Stealth), so it was great to be able to speak in public all these years later with both of us now in the same city. We discuss: - The early days of magazine publishing, social networks, and the Internet - Blogging While Black - SxSW 2005 - Introversion and public self-expression - Dealing with online trolls - Class, race, and gender in media - Finding your voice online You can find Lynne here: https://twitter.com/lynneluvah For strategy articles and drawings: www.markpollard.net www.instagram.com/markpollard New book "Strategy Is Your Words" out soon.
38:57
March 14, 2019
How To Listen To Yourself - Heidi Hackemer
Heidi Hackemer. Many of you have heard of her, met her, watched her speak, or read her. Many of you will have seen her article "I've cried on a few runs lately" in which she documents losing her job at the Chan Zuckerburg Institute, family health problems, closing the agency she co-founded, edging towards 40 years of age... and now what?  We spoke on the day Heidi was due to get an impressive tattoo so I wanted to publish this close to the conversation. It's raw, intimate, candid. Everyone is working things out. We discuss: - Creating space for yourself to speak to yourself - Working in advertising but not really being into buy stuff - Recovering from personal and career wipeout You can find Heidi here https://www.instagram.com/uberblond and here https://medium.com/@uberblond.   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
43:15
March 10, 2019
The Taboos Of Strategy Work - Kaitlin Maud, Strategy Boss
Kaitlin Maud recently set up Current Forward, a strategy collective based in Austin, Texas. And as part of her preparation for our conversation (yes, sometimes people do homework... but I don't judge either way), Kaitlin asked the strategy community on Twitter about strategy taboos - what topics or points of view are just too raw for us to admit or examine?   The taboos we discuss:  - Strategy is a creative act - Good at talking, not good at execution - PowerPoint is a weak way to communicate ideas - Brief templates are uninspiring to creative teams - Briefings are too boring - Not every strategist loves brainstorms You can find Kaitlin here: https://twitter.com/kaitlinmaud   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
35:45
March 8, 2019
Swashbuckling: A Surprise Strategy Workshop About Doing Riskier Work - Phil Adams, Strategy Boss
Phil Adams has helped to merge three agencies. He's also worked in London at BBH and in Edinburgh at The Leith Agency and Blonde, and is now at Signal. He's had strategy and managing director roles. He's an OG and was kind enough to let me surprise him with something that resembles a virtual workshop about how to do better work. Like, what happened to taking risks? We discuss: - What we’ve got wrong with process and rigor - The power of asymmetry in creative returns - How to double your chances at winning pitches - The power of a chip on the shoulder - and Edinburgh You can find Phil here: https://twitter.com/phil_adams    For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
39:17
March 7, 2019
"Strategy Is Your Words" Book Excerpt - "Fighting Words"
We're about to hit 100,000 listens. Seems like a solid number. Thank you for listening and sharing it with your friends. It means a lot to me because this podcast is how I trap people into deep conversations. If you'd like to rate the podcast, which is something you've probably been contemplating, please do.  Recently, I finished the second draft of this strategy book I'm writing and I wanted to read out the first chapter - Fighting Words. There's still work to do but it will give you a sense of the attitude of the book.  There are two main sections to the book. The first half focuses on 24 words that I find strategists and account planners using (or needing to use) in their work (clarity, meaning, truth, impostor, lonewolf, etc). It's surreal philosophy of sorts. I want it to feel like I'm in your head because I'm channeling hundreds - maybe thousands - of conversations, emails, and meetings. The second half of the book is more practical. It compiles frameworks from my "Strategy! The Workout" training sessions, helps you understand how to apply them, while also breaking down what ideas, problems, insights, and strategy statements are.  I want to get "Strategy Is Your Words" onto desks and walls (posters) around the world. There will be a digital version but... I want you to touch this and be able to point to it.  I'm just starting on launch and marketing plans. I'm open to ideas :) Enjoy.  Mark    For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
30:26
March 7, 2019
The Agency-Client Relationship - Alexandra Stankiewicz, CMO
Alexandra Stankiewicz is CMO and Head of Online Sales at Aloha. She's also worked at Chobani and Calvin Klein. But, guess what? Alex was one of the first ten employees at Mother New York and she spent seven years there. So I thought it would be great to talk to her about what she's learned from being on both sides of the fence.  We discuss: - How agencies and clients can have better relationships - What hurts the relationships - Marketers' appetite for strategy from agencies - What agency folk thinking about jumping client-side need to know You can find Alex here: https://www.instagram.com/alexbdalex   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
33:45
March 6, 2019
We Are More Alike Than Different - Omer Azeem, Strategy Lead
Omer Azeem is 20 years into a career that has taken him from Pakistan to Saudi Arabia, Oman, Eqypt, Qatar and back to Pakistan. We recorded this a few weeks ago before the war talk between Pakistan and India this week so you'll hear Omer say that things feel "calm". You'll also hear him echo the sentiment in the interview with Priyanka Agrawal from Bombay, India - that we are more alike than we are different. We discuss: - Planning in what many people might see as "closed markets" - Identifying as a progressive but working in what many people see as conservative cultures - How Pakistan is changing - What strategy and planning do in Pakistan You can find Omer here: https://twitter.com/omerazeem   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
32:15
March 2, 2019
Doing Strategy Alone (But For 1.3 Billion People) - Priyanka Agrawal, Strategist
I spoke to Priyanka today. She was in Bombay - or "Mumbai," as some call it. Earlier this week, news abounded with fears of international war between India and Pakistan. We discuss this then we discuss doing strategy as the only planner in an agency and how India's diversity requires different approaches to advertising. War to strategy - easy segues all round. You can find Priyanka here: https://twitter.com/pri_agrawal   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
41:18
March 1, 2019
How To Work The System - Jerrold McGrath, Disorderly
Jerrold McGrath helps artists and creators solve big problems and work out how to make a living from their art. He spent a decade consulting with companies and leaders at the amazing Bannf Centre in Calgary and now advises Artscape Daniels Launchpad, a program that takes places in a 30,000 square-foot space in Toronto. We discuss: - How to have a creative practice - Understanding the systems in which you operate - Creativity and saving the world - Hiding from your own creative practice in a job You can find Tom here: https://twitter.com/JerroldMcGrath   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
41:52
February 27, 2019
Who Can Even Do Brand Strategy? - Tom Donald, Strategy Lead
Tom is 20+ years into strategy work and now runs brand strategy at Re in Sydney, Australia. He's worked in the UK, NYC, and Sydney.  We discuss: - The blindspots of different types of agencies doing brand strategy - How complexity has earned many companies money - The return to simplicity in strategy You can find Tom here: https://twitter.com/thepunkrockshop   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
43:26
February 24, 2019
Go Deep, Go Offbeat - Mel McShane, Brand Strategist
Mel McShane has spent well over a decade at renowned design agency Wolff Olins and consults with executives around the world on their brand strategies.  One question up-coming strategists are sometime curious about is which type of agency actually does brand strategy because... so many agencies say they do everything but when you're in them you realize it isn't always true. We discuss: - Where brand strategy happens - How Mel approaches brand strategy - Interviewing people vs running people through questionnaires You can find Mel here: http://linkedin.com/in/melanie-mcshane   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
31:39
February 23, 2019
The Billionaire’s Strategist - Simon Smiles, UBS
Simon Smiles is the Chief Investment Officer for the Ultra-High Net Worth investors of UBS in Switzerland. He spends his days with people who have over $50M in investments with UBS. UBS banks with half of the world's billionaires. Simon has a PhD, he is a regular attendee of the World Economic Forum and the Milken Institute events, he speaks with hundreds of the world's business, government, philanthropy, and NGO leaders every year. He has a thing for impact investment - investments that earn money for the investor while also helping the planet. And he thinks there are better and more urgent ways to create a different future for the world. We discuss: - How the wealthy think about their investments - The UN’s Sustainability Development Goals - The World Economic Forum - Profit, sustainability, and greenwashing - How to speak to business people about doing good You can find the UBS white-paper on the United Nation's Sustainability Development Goals that we discuss at http://ubs.com/wef2019   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
50:50
February 20, 2019
Solve Your Own Problem - Open Strategy's Jonathan Colmenares & Matt Butler
Jonathan Colmenares and Matt Butler established Open Strategy at the start of 2015. They assembled strategy presentations and tools into a website. Then they launched a Slack channel which housed thousands of strategists. Then events and an email newsletter. Then they both left the full-time agency world, reduced how much time they spend online and they now spend less time talking about strategy. But Open Strategy taught them about their love for community, teaching, and doing.  We discuss: - The needs of full-time agency folk - What Jon and Matt learned from running open Strategy - What life after full-time agency life is like You can find Matt at https://twitter.com/MattButler07 and Jon at https://twitter.com/mrjonath   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
40:10
February 15, 2019
Strategy To Right Wrongs - Harsha Prag, Strategy Boss
Imagine if you could put your strategy skills to work for some kind of good. All that brainpower, that empathy, and that creative lust... surely you could change the world. Well, in some places it might be possible. Harsha Prag is based in Johannesburg, South Africa, a country of 50 million people with 11 official languages and a lot of social problems that need help. Having run account planning at JWT, Harsha now works with companies to create products and communications that help more than pollute and hurt. We discuss: - Empathy - what is it and what isn't it? - Advertising in post-apartheid South Africa - How some brands put money into potholes and traffic lights - Advice to heads of planning You can find Harsha at https://twitter.com/Harsha_Prag   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
42:55
February 14, 2019
Quick, Double Down! The Heart of American Strategy - Tom Morton, CSO
Tom Morton is co-CSO of R/GA in the USA. It's a new role, so new it was announced this week. Tom shares the role with Jess Greenwood. With over 60 strategists in 7 US offices while working with large and fast tech companies but not just tech companies, what does strategy do at R/GA and how is strategy different between the USA and England, the other place both Tom and Jess have worked? We discuss: - Doing strategy in the USA - Doing strategy fast and under pressure - Problems and insights - What a CSO does You can find Tom at https://twitter.com/tommorton   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
40:18
February 13, 2019
When A Strategist Runs The Agency - Samanta Judez, MD
Samanta Judez is Managing Director of DDB Barcelona. Before this, she was the agency's CSO. She isn't alone as a planner-turned-agency-leader but the convention is to reserve the role for someone from account management. So, what can a planner bring to agency leadership? We discuss: - What an MD does - How to know if this path is for you - Planning in Spain - Barcelona's long history of creativity  You can find Sam at https://twitter.com/samjudez13   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
35:55
February 5, 2019
Strategists, Where Are Your Spines? - Murray Calder, Strategy Lead
How would you feel the day you found out you had cancer? How would you feel the afternoon after your first chemotherapy session? How would you feel the sleep before spinal surgery? Would you seek out and do more strategy work or less? Would you know how to speak about any of this with your family and friends? What would you say?  Murray Calder is strategy director at Mediacom in Edinburgh. He also spent a couple years as chairman of the IPA, Scotland. Hearing quietly about what he was going through, I decided to hassle him for some volume. YO, MURRAY! WHAT'S ALL OF THIS LIKE? We discuss: - What it felt like to get his cancer diagnosis - What he's learned from his illness - What makes good strategy - and we use his spine as a metaphor Thanks for the brave chat, Murray. To any of you going through similar things, we're here. You can find Murray at http://www.twitter.com/ScotStratGuy   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
28:31
February 4, 2019
This Business Is Personal - Sudeep Gohil, Strategy Head
Sudeep Gohil has worked in Sydney, London, Portland, LA, Mumbai, and Tokyo. He's run a Droga5 office, led strategy at Wieden and Kennedy, helped 72andsunny develop plans for Asia, and now runs brand strategy at KPMG.    We discuss: - How moving around helps you connect more dots - Working in a growing market like India - Taking a break from agencies - The move from strategist to CEO - How it feels when your agency closes - Taking business personally - Building the case for planning - with insight into W+K You can find Sudeep here http://www.twitter.com/sudeepgohil   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
28:07
January 30, 2019
You Have To Be Part Of Something - Tina Yip, STRTGST
The strategy life is full of lonely strolls through the garden of the mind, blank timesheets, and career paths. Sometimes, there are allies. Sometimes, there aren't. Sometimes, you don't even know. Do strategy in a massive city like New York and the sense of isolation can multiply by the number of people in the city in some bizarre and ironic act of revenge. With her crew at STRTGST, Tina organizes events for strategists, and helps them find a supportive room of allies. We discuss: - Embracing your otherness - What Tina learned at each of the 8 events STRTGST ran in 2018 - The power of side projects You can find Tina here https://twitter.com/tina_yip and STRTGST here http://www.strtgst.co   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
38:59
January 28, 2019
Raising Children In Advertising - Jake Rusznyak, Creative
Jake Rusznyak has held very senior creative roles in very good advertising agencies in Sydney. BMF, Host, and The Monkeys feature on his resume. But what caught my eye was an article Jake recently wrote about being a father of twins while wrestling the needs of clients and maintaining a marriage to a CMO.  We discuss: - The idea of symmetry in relationships - Love languages - The power of routine for families but the lack of it in agencies - Who's in control of your time? - What fathers can do to improve the advertising industry  You can find Jake here: https://twitter.com/angstigator and his article here: https://www.gabberish.com/home/2018/12/14/s687fx83juvqlsqos9pjgzu5qdgjv1   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
42:25
January 23, 2019
Designing Research for Design Thinking - Kate Bordwell, Researcher
Kate Bordwell leads design research at Skyscanner in Scotland. Yes, the website that helps you fly places for your Instagram feed. And in former lives she was an account planner and a digital strategist. So how do all these experiences inform her approach to design thinking?   We discuss:  - What design thinking is - Working across company silos and departments - Ways to approach ethnography - Common issues with research plans - Running workshops You can find Kate here https://twitter.com/kbordwell   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
39:19
January 22, 2019
The Early Years Of Strategy Careers - Tess McGourty, Strategist
Tess McGourty is strategy lead at Elephant in Los Angeles. Elephant is part of digital agency Huge so Tess now works on digital projects. She started in a media agency then spent several years in advertising. And she has written several articles for strategists new to the industry. So this is what we decided we'd talk about.  We discuss: 1. Mentorship and what's the point? 2. Unusual career leaps into planning 3. Working with creative teams 4. Introversion, overconfidence, and burnout 5. Switching from advertising planning to experience planning You can find Tess here https://twitter.com/tessmcgourty and her articles here https://medium.com/@TessMcGourty   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
51:28
January 17, 2019
Advertising Under Pressure - Nancy Hill, Former 4As President
Nancy Hill became President and CEO of the 4As in 2008. The 4As is the American Association of Advertising Agencies. It is the main advertising agency body in the USA. In 2008, the economy tanked, middle-management roles disappeared, salaries didn't disappeared, and the misbehaviors of agency leaders started going public. Many people set up their own agencies as a way to do work they liked and to regain a sense of control over their careers. Nancy now consults with some of these small and mid-sized agencies in her company The Agency Sherpa. We discuss: - How diversity requires public numbers - Trade publications and whether they are too cozy with their topics - Where money goes in holding companies (i.e. not to you) - New York arrogance and titles - Does planning even work in the USA? You can find Nancy here https://www.linkedin.com/in/nancy-hill-advertising/   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
45:13
January 16, 2019
Getting People To Work In Digital Agencies - Tom Beck, SoDA
Tom Beck once ran then sold an agency. Now, as the Executive Director of the Society of Digital Agencies (SoDA), he helps other people who run agencies.  We discuss: 1. The eras of digital agencies over the past 20 years 2. The missteps some agencies have taken 3. How to get the people to work... specifically, what are the challenges in bringing in strategy, account management, user experience, and creative folk? 4. Is "production" a dirty word? You can find Tom here https://twitter.com/laughingrobots and SoDA here: http://sodaspeaks.com   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
45:14
January 15, 2019
Five Critical Marketing Facts - Wiemer Snijders, Consultant
Marketing consultant Wiemer Snijders recently gathered some of his favorite brains into a book. The book is a call to marketers and strategists of all kinds to deploy more evidence and more facts in their work. The book's name is "Eat Your Greens". It is available through Troubador. We discuss: 1. The 5 most useful fact-based ideas to marketers right now 2. The allure of consulting models and diagrams 3. Marketing's credibility issue You can find Wiemer here: https://twitter.com/wiemersnijders   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
35:13
January 13, 2019
Marketers Fight For Ideas - Fernando Machado, Global CMO Burger King
Fernando Machado is the Global CMO of Burger King. His marketing team is one of the most creatively awarded teams in recent years. And that's all you need to know. I recor