Sweathead with Mark Pollard - A Strategy Podcast

Sweathead with Mark Pollard - A Strategy Podcast

By Mark Pollard
How do you get good at strategy? With over 500,000 listens, Sweathead tries to answer this question. Each episode helps thinkers realize they're not alone and that thinking takes practice. And, when your brain practices, it sweats. Hence, Sweathead. Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard.

The Sweathead Strategy Summer Camp is on now: courses.sweathead.co

The book "Strategy Is Your Words" launches this July 2020: www.strategyisyourwords.com

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Your Work Life, Strategy Exercises, And Questions - Sit And Talk, New York

Sweathead with Mark Pollard - A Strategy Podcast

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Practicing Insights With Movies - Charlie Quirk, Strategist
Charlie Quirk is a strategist at Google in San Francisco. Recently, he published a deck that looked at 50 movies as a way to practice insights.  You can find the deck here: http://charlie-quirk.com/hollywood/ Charlie is here: https://twitter.com/charliequirk Sweathead strategy class is in session http://courses.sweathead.co
50:31
May 27, 2020
“Right” Isn’t Useful - Walk And Talk, Central Park
Summer Camp! http://courses.sweathead.co
43:00
May 25, 2020
Planning In Paris - Sabastien Genty, Strategy Boss
Sabastien Genty is Head of Strategic Planning at DDB in Paris. Recently, he cofounded CPS, an organization to support planning and planners (but not just planners) in Paris. In this chat, we discuss what planning is like in Paris and the work of CPS. You can find Sabastien here http://linkedin.com/in/sebastien-genty-9b4563b - the CPS is here: https://www.collectifplanningstrategique.org Sweathead strategy class is in session: http://courses.sweathead.co
32:47
May 23, 2020
5 Tech Trends That Interest Gracie Page, Emerging Tech Director
Gracie Page is Director of Emerging Technology at VMLY&R in London. In this episode, we discuss five technology trends that Gracie is currently studying - augmented reality, just walkout technology, voice, visual search, and gaming. Oh, and Gracie's mean knitting tech stack. You can find Gracie here: https://twitter.com/gracietech Sweathead class is in session http://courses.sweathead.co
43:15
May 20, 2020
Employee Engagement And Employer Brand Strategy - Rhiannon Stroud, Strategy Boss
Rhiannon Stroud is Head of Strategy at McCann Synergy in Bristol. She works with companies on how they interact with their employees. It's an interesting field to work in, a field we don't hear much about because... no Superbowl ads. It can be a very meaningful field, too. We discuss all these things. You can find Rhiannon here https://www.linkedin.com/in/rhiannon-stroud-50787a75 Sweathead strategy class is in session: http://courses.sweathead.co
55:52
May 18, 2020
All Of Your Experience Is Valuable - Simeon Coker, Creative Consultant
Simeon Coker is a Creative Director. He also makes a podcast called Mixed Company. A big part of Simeon's work is helping brands and agencies make creative work that is inclusive and that doesn't offend people with stereotypes. We discuss the business benefits and politics of inclusive work. You can find Simeon here https://www.indigoxpyrite.com/  Sweathead strategy classes are in session: http://courses.sweathead.co
47:36
May 14, 2020
A Little Shit On The Internet - @Femalcopywriter
@Femalcopywriter is an anonymous Internet presence. It’s funny. The person who writes it is funny. And, in this episode, we talk about what’s funny about advertising. But we also discuss some serious issues including sexual assault. @Femalcopywriter’s voice has been altered. Female Copywriter is here http://www.twitter.com/Femalcopywriter Strategy class is in session http://courses.sweathead.co
52:16
May 12, 2020
Healthcare Planning Through COVID-19 - Eric L Hu, Strategist
Eric L Hu is VP Strategy and Customer Experience at H4B Chelsea, a healthcare agency that's part of Havas. In this episode, we discuss what strategy work is in healthcare and what clients are asking of their agencies right now. You can find Eric here https://www.linkedin.com/in/ericlhu/ and here: https://www.instagram.com/ericlhu Sweathead strategy school is in session: http://courses.sweathead.co
1:00:33
May 11, 2020
Applying Football Strategy Concepts To Non-Football Strategy - Alex Stewart, Strategist
Alex Stewart is a Senior Content Strategist at The Athletic, which recently acquired Tifo Football. Tifo Football is a football/soccer channel for nerds. It painstakingly breaks down football tactics, history, and business. In this chat, we go through some of the better known ways to approach strategy on a football field and try to make sense of them off the field.   You can find Alex here: https://twitter.com/AFHStewart You can find Tifo Football here: https://www.youtube.com/channel/UCGYYNGmyhZ_kwBF_lqqXdAQ Sweathead strategy class is in session: http://courses.sweathead.co
43:06
May 8, 2020
Real Agency Salaries - Cole Habersham
Cole Habersham is an account manager at Droga5 in New York. In late 2019, he published a spreadsheet asking for people to anonymously share their salaries so that he could help friends work out their worth. Not their worth as humans but as salaries. You know what I mean.  This is the story of how it all happened. You can find Real Agency Salaries http://www.realagencysalaries.com/ You can find Cole here: https://www.linkedin.com/in/colehabersham/ Strategy class is in session: http://courses.sweathead.co
34:04
May 7, 2020
The Full-time Freelance Creative Life - Rebecca Rowntree, Creative Director
Rebecca Rowntree hosts the podcast This Way Up and is a freelance Creative Director. She's judged D&AD and Cannes. She's worked at BBDO, R/GA, and The Elephant Room. And, at the time we spoke back in March, Rebecca was contemplating her freelance life. So that's what we discussed. You can find Rebecca https://www.rebeccarowntree.com/ And here https://twitter.com/rebeccarowntree * This episode was recorded on March 12, 2020, the day NYC started locking down but still early days for COVID-19 here. And, yes, my voice sounds like that because maybe I had it. Sweathead strategy classes are now in session: https://courses.sweathead.co/
43:15
May 5, 2020
When Creatives And Strategists Can Work Together - Greg Hahn, CCO
Greg Hahn is one of the world's most prolific and best known creative leaders. Chances are that if you've lived in America–yet alone worked in the advertising industry here–you've seen his work. Or his team's work. Greg started at Fallon in Minneapolis then moved to BBDO in New York where he rose to Chief Creative Officer. He spent fourteen years at BBDO. But he's not there now. In this interview, we discuss how Greg is thinking through his future, how strategists and creatives can work better together, work and identity, as well as simpler stuff like, "What makes a portfolio good?". You can find Greg here https://www.linkedin.com/in/greghahn777/ The LinkedIn post we reference is here: https://www.linkedin.com/posts/greghahn777_last-week-i-got-to-attend-my-own-wake-it-activity-6658133906765697024-JDDg Sweathead strategy school is in session: http://courses.sweathead.co
1:01:02
May 1, 2020
How Much Can You Learn In 100 Days Of Strategy Training? - Strategy Summer Camp Starts May 4
Join hundreds of strategists from around the world as a Founding Member of Sweathead. You'll get access to the Sweathead Strategy Summer Camp. It will be weird.  http://courses.sweathead.co/
12:10
April 29, 2020
How To Help Marketers Battle Fear During COVID-19 - Nathan Young, Strategist
Nathan Young is Group Strategy Director at Periscope in Minneapolis. Like the rest of us, he used to make a rap blog and, like the rest of us who've made rap blogs, at some point Nathann realized he had bills to pay. So again, like the rest of us who've faced these turbulent rap blog decisions, he moved into advertising. In this chat, we discuss research that he and his team at Periscope have just published. It focuses on COVID-19 and how America is feeling about it and responding to it. It also covers Periscope's POV on how to help marketers right now. Yes, we discuss rap and #BlackAF. You can find the Periscope team's research here https://www.periscope.com/covid/ You can find Nathan here https://twitter.com/notnathan You can join the Sweathead strategy school here: http://courses.sweathead.co
53:26
April 28, 2020
Collecting The World's COVID-19 Reports In One Place - Ci En Lee, Strategist
Ci En Lee is a media strategist at PHD Media in Singapore. With the help of friends, Lee has been gathering reports about COVID-19 and storing them in a Google Drive for others to access. He first started coming across reports in group chat with friends in China. We discuss how these reports have worked their way around China and then what's stuck with him having read many of them.  You can find Ci En Lee here: https://www.linkedin.com/in/lee-ci-en/ You can find his round-up of COVID-19 reports here: https://bit.ly/covid19reports Sweathead strategy classes are in session: http://courses.sweathead.co
34:15
April 25, 2020
Solutions Or Self-Righteousness? - Tom Goodwin, Writer
Tom Goodwin is Head of Futures at Publicis. We live-streamed this chat into Sweathead on Facebook on Saturday, 11 April, 2020.  We mostly discuss sharing ideas in public - the privilege that often enables it, the perils of doing it, and what the point of it is anyway.  You can find Tom here: https://twitter.com/tomfgoodwin  Sweathead strategy classes are in session: http://courses.sweathead.co
1:00:24
April 24, 2020
What If You Could Make An Agency From Scratch? - Lucy Jameson, Uncommon
Lucy Jameson has had massive roles - CEO, CSO, and ESD. And she's had these roles at massive London agencies - Grey and DDB. But, despite these massive roles in these massive places, in 2017 she founded Uncommon with Nils Leonard and Natalie Graeme. In this interview, we discuss the different ways creative agencies can make money and what really matters once you're out of the holding company beast if you want to create an agency that is both profitable and constantly doing good work.   You can find Lucy here: https://twitter.com/lucyjameson You can find Uncommon here: http://www.uncommon.london/ For COVID-19 context, this interview was recorded on March 13, 2020. Sweathead strategy classes are in session: http://courses.sweathead.co
43:59
April 23, 2020
You. Are. Allowed. Your. Emotions.
In this episode, I run through what strategists are sharing about their lives and emotions in the Sweathead Facebook group.  Sweathead strategy classes are in session: http://courses.sweathead.co
41:45
April 21, 2020
The Bedhead Edition - Quarantine Dreams
@ me -> http://www.instagram.com/markpollard Sweathead strategy classes are in session: http://courses.sweathead.co
12:44
April 17, 2020
Marketers Are The Frontline Of Creativity In Business - Josh Dean, CMO
This might surprise some of you but there are experienced marketers out there who really love creativity. Josh Dean is one of them.  He's been the CMO at S'well (post-plastic bottles and containers), he's CMO'd Tommy John, he had a ten-year stint at Unilever, and he was VP of Brand Communications at Chobani.   I've sat in meeting rooms with him wondering, "What's he doing here?" I've wondered that because the wrestle with Josh is usually over ideas - to get to better ideas, instead of wrestling a marketer into believing in ideas. And this is what we discuss.  You can find Josh here https://www.linkedin.com/in/mrjoshuadean/  Sweathead strategy classes are in session: http://courses.sweathead.co
40:14
April 16, 2020
Covering Advertising - Tim Burrowes, Media Mogul
Tim Burrowes is an editor, a journalist, and an entrepreneur. Having helped to launch Campaign in the Middle East and edited B&T in Sydney, Tim co-founded Mumbrella in 2008. Chances are that if you work in marketing, media, or advertising in Australia, you know Tim.  In this chat, we discuss what it's like to be a journalist covering the advertising industry, how trade publications choose their stories, as well as why and how Tim started Mumbrella. You can find Mumbrella here https://mumbrella.com.au/ *For COVID-19 context, this episode was recorded on March 8, 2020. Sweathead strategy classes are in session: http://courses.sweathead.co
45:11
April 15, 2020
Tell Me The Truth - Derek Walker, Agency Boss
Derek Walker runs Brown & Browner Advertising. He enjoys cooking, writing, and taking public pot-shots at the things in the advertising industry that don't make sense. We've spoken on Sweathead before but I wanted to speak to Derek about what's happening right now.  *For COVID-19 context, we live-streamed this to the Sweathead Facebook Group on March 31, 2020 You can find Derek here: https://twitter.com/dereklwalker Sweathead strategy classes are in session: http://courses.sweathead.co
50:50
April 14, 2020
Winning Too Many Strategy Awards - Christina Aventi, Strategy Boss
Christina Aventi is Executive Planning Director at BMF Australia. She's probably won more strategy awards than you've had strategy dreams. We discuss her approach to strategy.  You can find Christina here: https://www.linkedin.com/in/christina-aventi-5442b414  Sweathead strategy classes are in session: http://courses.sweathead.co
45:59
April 11, 2020
Strategists Who Bring Together Strategists (Plus Ideas From A COVID-19 Workshop) - Tina Yip, Darien LaBeach, strtgst
Tina Yip and Darien LaBeach (with many friends) run strtgst, a community that brings together strategy folk to learn together. By day, Tina is Director of Marketing & Culture at Berlin Cameron in Manhattan, and Darien is Director, Diversity, Equity, and Inclusion Strategy at Huge in Brooklyn.  This is an edited chat from a livestream to the Sweathead Facebook group (streamed Wednesday, 25 March 2020). We discuss what they've been up to with srtgst, what they're hearing from their own communities, and we run through a COVID-19 workshop they ran.     strtgst: http://strtgst.co/  Tina http://www.tinayip.com/   Darien https://www.darienlabeach.com/    Sweathead strategy classes are in session: http://courses.sweathead.co
49:12
April 9, 2020
Minneapolis And Teaching Advertising There - Mark Jenson, Lecturer & Consultant
Mark Jenson has worked in advertising for over three decades. Currently, he is a brand consultant and also a lecturer at the University of Minnesota Hubbard School of Journalism and Mass Communication. In this episode, we discuss Minneapolis - the culture, the advertising scene - as well as how Mark approaches the teaching of advertising. You can find Mark here https://twitter.com/mjenson * This was recorded P.C. (Pre-COVID-19) Sweathead strategy classes are in session: http://courses.sweathead.co
40:28
April 7, 2020
Industry Secrets - Mara Lecocq, Fishbowl
Mara Lecocq is Brand and Community Director at Fishbowl, a semi-anonymous platform for people in industries such as ours to ask each other difficult questions. In this episode, we discuss what people in advertising talk about in public when people can't identify who's doing the talking. We live-streamed this to Sweathead on Facebook, hence the references to “watching” and “seeing”.  You can find Mara here https://www.instagram.com/mara.lecocq/  Sweathead strategy classes are in session: http://courses.sweathead.co
39:43
April 4, 2020
Portfolio Review - Payal Pereira, Strategy Student at VCU
Payal Pereira is studying strategy at VCU Brand Center. We met in Bombay, India, last year but I came across her portfolio again in a spreadsheet compiled by Aisha Hakim. In this spreadsheet are over 300 people hoping someone with industry experience with review their portfolios. Payal's portfolio and the way she expresses her strategic thinking stood out to me. So, we decided to talk through her portfolio in public. You can find Payal here: https://www.instagram.com/payalpereira/ Her Swatch case study is here: http://www.payalruthpereira.com/swatch Aisha Hakim's spreadsheet is here: https://bit.ly/reviewmyportfolio Sweathead strategy classes are in session: http://courses.sweathead.co
39:14
April 3, 2020
Thinking In Systems - Noah Brier, Founder
Noah Brier is Co-Founder of Variance, a relatively new company looking to help people work better together. His last venture was Percolate, a content marketing platform many of you will be familiar with. But these companies came after years in agencies such as Naked and Barbarian Group. In this episode, we discuss the shift from "coming up with things" to "coming up with systems for other people's things".  You can find Noah here: https://twitter.com/heyitsnoah You can find Variance here: https://www.variance.com/ Sweathead strategy classes are in session: http://courses.sweathead.co
46:44
April 2, 2020
Philosophy for WTF? - Rob Estreitinho, Salmon Theory
Rob Estreitinho is a strategist at VCCP in London and he helps make strategy get-together machine Group Think happen. He also publishes Salmon Theory in which he discusses ways of seeing the world, often with a nod to working in advertising. We live-streamed this chat last week right into Sweathead on Facebook. Now it's here ... for your ears. You can find Rob here https://twitter.com/robistyping Salmon Theory is here https://robistyping.substack.com/ Sweathead strategy classes are in session: http://courses.sweathead.co
46:57
March 30, 2020
How Money Works In Agencies - Darren Woolley, Trinity P3
Darren Woolley is Co-founder and CEO of Trinity P3. He spent 15 years as a copywriter including working as a Creative Director at JWT. Then he decided to help marketers make smarter decisions with their marketing. A big part of his work focuses on helping marketers hire agencies and fix relationships with their existing agencies. In this chat, we ask whether procurement or pitch consultants have hurt the industry the most, how agencies make money from employee salaries, as well as different ways agencies can charge for their work. You can find Darren's company and articles here: https://www.trinityp3.com/ And his LinkedIn here: https://www.linkedin.com/in/darrenwoolley  Sweathead strategy classes are in session: http://courses.sweathead.co
43:10
March 26, 2020
Hey, Advertising Industry, Open Up! - Mary Buzbee, Creative
Mary Buzbee is a creative at Lewis Communications in Birmingham, Alabama. Recently, she published an article about classism in advertising and how it prevents people who could work in advertising and who want to from doing so. And this is what we discuss. You can read Mary's article here: https://medium.com/@fellowcommunity/as-advertising-becomes-pay-to-play-creative-potential-is-wasted-267363870380 You can find her here: https://twitter.com/mary_buzbee (One correction, I mention Recurse Nation and how it's now called Hacker School - I meant it the other way around) For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 10,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
50:56
March 25, 2020
Understanding the World Around You - Leo Nguyen, Strategist
Leo Nguyen is a strategist at Stink Studios in Brooklyn. He grew up in Portland, he graduated from the University of Oregon in 2015, he interned in Singapore, and he's wrestled with what it means to be American in a family that's from somewhere else. Initially, we intended to talk about the BBH Griffin Farley program but Leo talked about so much more and mesmerized me with how articulate he is. So, we talked about a lot more. You can find Leo here https://www.linkedin.com/in/ljnguyen5 For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
48:40
March 24, 2020
Your Work Life, Strategy Exercises, And Questions - Sit And Talk, New York
In this episode, I share some thoughts about the past couple of weeks, some real talk from a recent Instagram story about your work life and WHAT ARE YOU DOING, as well as run you through 10 strategy exercises and answer a bunch of questions. Thanks for hanging out with me. You can find 10+ hours of training videos here for the next week or two: http://www.sweathead.co
1:22:26
March 21, 2020
Trying To Feel Better About Yourself, Your Life, And Your Work - Amy Charlotte Kean, Director of Innovation
Amy Charlotte Kean is Director of Innovation at &us in the UK. She's led teams in the UK and throughout Asia. But we don't talk too much about this. Instead, we discuss Amy's book "The Little Girl Who Gave Zero F**ks", her article on mental health "Don't Tell Me To Talk, Teach Me To Listen", and DICE - her attempt to improve the diversity of industry panels. You can find Amy here: https://twitter.com/keano81 P.S. This was recorded before COVID-19 arrived in a big way in the UK so our discussion about going out after the interview was not about going out in spite of COVID-19. For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 10,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
49:46
March 18, 2020
Insights In Everyday Life - Gregory Duquesne, Strategy Head
Gregory Duquesne leads planning at M&CSAATCHI.GAD in Paris having been Managing Partner of Naked. He published a book called "Oeil Neuf" a few years ago in which he demonstrates how a planner's fresh eyes can apply critical thinking to questions such as "Why don't we pay attention to fire extinguishers even though they are red and very visible?", "Why do some people have more luck than others?", and "Why do students do better when they like their professors?"  You can find Greg here https://www.linkedin.com/in/gr%C3%A9gory-duquesne-a328a71/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 10,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
37:54
March 18, 2020
Fix Your Script - Finding Your Way Into Advertising Using Your Stories - Jani Westcott, Brand Strategist
Jani Westcott is a planner who plans to help more people get into planning by giving them new ways to see themselves and to speak about themselves. Essentially, she plans planners. Truth be told, she does this mentoring work with people who aren't just looking to get into planning but into the advertising industry as a whole and she focuses her work on helping women and people of color. In this conversation, we hear how Jani works with people to help them understand the power of their experiences while also helping them navigate an industry that has overlooked them for too long. You can find Jani here: https://www.linkedin.com/in/janwestcottplanner For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
36:12
March 16, 2020
8 Strategy Minds Discuss COVID-19 - Sweathead Check-In
Natalie Burns - Brighton, UK Annalie Killian - New York, USA Sheldon Lawrence Tarpey - Birmingham, UK Jesse Alleva - Alaska, USA Siddharth Seth - Chicago, USA Alexandra Suarez - Puerto Rico Dillon Key - Arkansas, USA Join 9,000+ strategists: http://www.sweathead.co
1:15:45
March 14, 2020
Marketing In Turbulent Times - Bruce Clark, Northeastern University
Bruce Clark is Associate Professor of Marketing at Northeastern University in the D'Amore-McKim School of Business. This chat happened today - Friday, March 13 - and is unedited. In it, we discuss how COVID-19 has affected the teaching and learning of marketing, what marketing students need to learn, and what marketers might do well to contemplate in these turbulent times. You can find Bruce here: https://twitter.com/bruceclarkprof You can read his article "What's a 'Marketing Plan'?" here: https://medium.com/@bruceclarkprof/whats-a-marketing-plan-35602cd21ce1 For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
1:03:28
March 13, 2020
Finding Your Strategy People - James Lees, Group Think
James Lees is a strategist and a co-founder of Group Think in London. With over 1,000 members, Group Think brings together strategy-inclined folk several times each month to learn and to hang out. They even trialled a space for strategists to work together inside a co-working location. In this chat, we discuss how Group Think approaches its events and the topics that are on people's minds right now. You can find James here https://twitter.com/jameslees101 and Group Think here https://www.group-think.co.uk/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
44:55
March 12, 2020
Introducing Strategists Into A Growing Company - David Navarro, ECD
David Navarro is Executive Creative Director at Ueno in New York. He's spent swathes of his career working websites and digital products, and he's done this in Spain, the Netherlands, and the USA. And while we could have spoken about all the incredible work he's done, we decided to discuss how companies new to strategists can help strategists succeed. (PS I said GFC = Global Financial Crash but it’s Global Financial Crisis) You can find David here http://navarro.co/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
38:06
March 10, 2020
Becoming Who You Are (Despite And Because Of The Industry) - Genie Gurnani, Creative Head
Genie Gurnani is Head of Creative, Asia-Pacific, at Vice Media. Genie grew up near Yosemite National Park, a relatively isolated part of the States before then attending UC Berkeley and VCU Brandcenter, and working in agencies such as David&Goliath, TBWA\Chiat\Day, and Leo Burnett. In this chat, we discuss Genie's push from a small town to elite schools, from planning to creative, from the US to Asia, and from behind the camera to in front of it.  This episode is for everyone who's been told to bring themselves to work but doesn't know what this means, and for anyone who feels they have to leave a huge chunk of themselves at home every day.   You can find Genie here https://www.instagram.com/wishforgenie/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
46:04
March 9, 2020
That Strategy Career Trajectory - How Did You Do That? - Cristina Pansolini, Strategy Lead
In my first summer in New York, Cristina Pansolini interned with me and a small new-age strategy clique at Saatchi & Saatchi. She was astute, competitive, and very capable. These traits have taken her into fulltime roles at Saatchi & Saatchi, Wieden + Kennedy, and McCann. She's had quite the career trajectory. Now, she leads strategy at Sylvain Labs and applies her strategy skills to different kinds of clients problems.  You can find Cristina here https://www.instagram.com/cristina_simone For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
40:55
March 6, 2020
Is Creativity In Media Agencies Even A Thing? - Tristan Burrell, CSO
Tristan Burrell is Chief Strategy Officer at Vizeum in Sydney, Australia. Whenever I've worked with media agencies, there's an echo of my experience working with Tristan in my desires for each media plan but often the desires go unmet. In this episode, we discuss how Tristan landed a creative role inside a media agency, the impressive cast of characters he grew up around at Universal McCann, winning a Cannes Young Lions trophy, his jaunt in New York, as well as his return to Sydney and his new movie podcast Double Impact. You can find Tristan here: https://www.linkedin.com/in/tristanburrell/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
51:07
March 4, 2020
Developing A Portfolio Career - Marcus Collins, Marketing Lecturer
Marcus Collins is a marketing lecturer at the University of Michigan's The Ross School of Business. He used to write love songs for a living. He's worked at Translation and Doner, he's run digital strategy for record labels (including for Beyoncé) and he's taught at NYU, General Assembly, and Miami Ad School. In this episode, we discuss the idea of a portfolio career and having multiple dreams of income. You can find Marcus here: https://twitter.com/marctothec For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in soon http://www.strategyisyourwords.com
38:45
March 3, 2020
Strategy Fundamentals Plus Biggie Or Tupac? - Walk And Talk, Central Park
I took about 20 of your questions for a walk after pilates. Now my mind feels like my body. Thank you. http://www.strategymegaclass.com http://www.instagram.com/markpollard
1:11:03
February 29, 2020
Strategy At Pace: 10 Ideas To Help You Work Faster - Nick Ellis, Paul Bailey
Nick Ellis is cofounder of Bristol agency Halo. Paul Bailey is Halo's strategy director. In this episode, we discuss what it takes to do strategy at pace because, well, that's how most strategy needs to happen these days. And we arrive at a list of 10 - let's call it 11 - ideas that will help you in your day job. You can find Nick here https://twitter.com/Nickhalo01 Paul here https://twitter.com/paulmarkbailey Halo here https://wearehalo.co.uk/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in soon http://www.strategyisyourwords.com
43:04
February 27, 2020
Griffin Farley's Beautiful Minds Program At BBH in NYC - Haley Gordon, Strategist
Haley Gordon is a strategist at BBH in Los Angeles. Part of her attempts to work her way into a strategy role involved attending the BBH Beautiful Minds program, named in honor of a man a lot of us knew for his writing and generous teaching spirit, Griffin Farley. In this chat, we discuss Haley's attempts to get into strategy and her experience in this weekend-long, competitive bootcamp. You can find Haley here http://www.haleykgordon.com/ And Griffin Farley's Beautiful Minds program here: http://griffinfarleysbeautifulminds.com/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in soon http://www.strategyisyourwords.com
29:23
February 26, 2020
Loud Mind, Quiet Voice - Sai He, Copywriter & Dong Draper
Sai He is a copywriter and runs the hilarious social media presence Dong Draper. He thinks he’s one of the most introverted people in the industry. I have a hunch a few listeners might contest this claim. Either way, Sai is prolific and still finding his feet in the industry. My question to him: What are you going to do after this industry? You can find Sai here https://twitter.com/adversaising Dong Draper on Twitter here https://twitter.com/dongtent Dong Draper on Instagram here https://www.instagram.com/dong.draper/ You can find Mark here http://www.instagram.com/markpollard And details for The Strategy Megaclass here http://www.strategymegaclass.com
41:38
February 25, 2020
Communications Planning Basics - Julian Cole, Strategy Consultant
Julian and I have just launched Season 2 of The Strategy Megaclass. It's called F**k Yeah Rainbow Cannons. And it's coming to NYC, Chicago, San Francisco, and Seattle in March and April. It's a full day of strategy training covering words, briefs, ideas, and strategy frameworks. Details and tickets are here http://www.strategymegaclass.com We thought we'd use the occasion to talk through some work by S'well, Burger King and ClassPass, as well as discuss strategy practice work that Harriet (@minimalstrat), Bram Draaijer (@DraaijerB), and Sanika Tilway (@tillwaytweets) have posted on Twitter to #ShowYourStrategy. Hannah Molly Baker's ClassPass case study https://www.hannahmollybaker.com/classpass-positioning-campaign Harriet - Selling fountain pens to office workers https://twitter.com/minimalstrat/status/1226120048902918144?s=20 Dram - Selling wall paint to new house owners https://twitter.com/DraaijerB/status/1225792494018887681?s=20 Sanika - Selling speed dating to introverts https://twitter.com/tillwaytweets/status/1223692880826568704?s=20 The Strategy Megaclass -> http://www.strategymegaclass.com Julian https://www.planningdirty.com/ Mark https://www.instagram.com/markpollard/
50:05
February 24, 2020
Writing Copy, Writing A Book - Clare Barry, Writer
Clare Barry is a copywriter from Liverpool, England. She struck Internet gold with an article titled "Everyone’s a copywriter. Right?" in which she captured the frustrations of many of her peers. Now, she's back in the mines again. This time she's writing a book in public and on the road. It's called "Drink. Smoke. Swear." It's going to be like "Eat Pray Love" but Clare. You can find Clare here https://twitter.com/ClareBarry and here https://copyclare.com/ You can find her article "Everyone’s a copywriter. Right?" here: https://medium.com/@ClareBarry/everyones-a-copywriter-right-4dbbac741a4d You can find Mark here: http://www.instagram.com/markpollard And new dates for The Strategy Megaclass here: http://www.strategymegaclass.com
43:13
February 21, 2020
Creating A Thriving Creative Department - Justine Armour, CCO
Justine Armour started as the Chief Creative Officer of Grey New York this week. Big job, big city, big ambitions. In this episode, we discuss the journey from doing the work to helping others do the work. We touch on missteps along the way, as well as ideas that can help people doing creative work do better creative work.  You can find Justine here: https://twitter.com/jusarmour You can find Mark here: http://www.instagram.com/markpollard New dates for The Strategy Megaclass are here: http://www.strategymegaclass.com
43:55
February 19, 2020
Staging A Creative Comeback - Stephanie Matthews, Creative Equals
Stephanie Matthews is Partnerships Director at Creative Equals where she is currently launching the next series of their Creative Comeback Returners Programme. The programme is a two-week bootcamp for people who've worked in the advertising industry but have had a prolonged period away from it and now need a hand to get back in. It involves training as well as working on a real creative brief. Some participants may also get the opportunity to do a mini-internship.   Details about the Creative Comeback Returners Programme are here http://www.creativeequals.org/creativecomeback You can find Stephanie here https://www.linkedin.com/in/stephanielmatthews You can find Creative Equals here http://www.creativeequals.org/ And here's an article Stephanie wrote about the power of businesses with diverse employee populations which cites the McKinsey research she mentions in the interview: https://www.virgin.com/entrepreneur/how-mary-poppins-could-inspire-gender-equality-workplace  For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in soon http://www.strategyisyourwords.com
34:47
February 17, 2020
In Love With Independence - Claire Joly, Strategist
Claire is a strategist in Paris. We met at an impromptu strategy get-together in Paris a couple of weeks. It was organized by M&C Saatchi Head of Planning Gregory Duquesne. Having been fortunate enough to hang out with and enjoy long conversations with strategists around the world, I've realized these are some of my favorite conversations and that many of the non-strategy topics we discuss are echoing across borders and continents. This is also why I want to do a better job of sharing these non-strategy topics.  So, today, almost live and unedited, Claire discusses feminism, romance, singledom, and what it means to be and feel independent in one of the most romantic cultures and cities in the world. You can find Claire here: https://www.linkedin.com/in/claire-joly-18634b9b/ I'm here: http://www.instagram.com/markpollard
48:11
February 15, 2020
The Power Of Outsider Thinking - Tamer Kattan, Comedian and Strategist
Tamer Kattan is a stand-up comedian who's plied his strategy trade at 72andSunny, TBWA\Chiat\Day, and Deutsch.  He was born in Egypt, moved to the USA when he was 8, and then he had to work out how to adapt to an unhappy father and to unpredictable and sometimes violent environments as he grew up. Unfortunate for Tamer but lucky for us–because now he makes jokes about it all. P.S. Tamer is in NYC for the next few months doing shows. I caught him last night at the West Side Comedy Club. Go out and support one of your strategy kin flexing in new and incredible ways.  And shoutouts to Heather LeFevre and Julian Cole for putting me onto Tamer and his work. You can find Tamer and his shows here: https://twitter.com/TamerKattan For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000 strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in soon http://www.strategyisyourwords.com
54:32
February 13, 2020
Dear Advertising Student - Heather LeFevre, Global Strategist & Author
Heather LeFevre is back. Last time, we discussed applying strategy to life. This time, we discuss 10 things we hope advertising students can contemplate as they embark on their careers.  You can find Heather here https://twitter.com/hklefevre - and make sure you check out her book “Brain Surfing.”  For more strategy talk:  Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com
52:24
February 6, 2020
Two Planners Talking Before They Plan - Julian Cole, Strategy Consultant
Julian Cole and I decided to speak in public for an hour before we plan the year. Well, probably, a few years. It's the first time we've sat face-to-face to plan the events we do–specifically, The Strategy Super Sizer Megaclass. We discuss things we've learned about strategy, doing events, and life.  Details for the next megaclasses will appear here soon: http://www.strategymegaclass.com You can find Julian here https://twitter.com/juliancole You can find Mark here http://www.instagram.com/markpollard
1:00:30
February 5, 2020
The Craft Of Planning - Lee Maicon, Strategy Boss
Lee Maicon is Chief Strategy Officer of McCann - the North American Chief Strategy Officer. It's a big role but Lee cares about the small things such as the craft that goes into account planning. "Craft" can be an esoteric word that planners throw around like the phrase "classically trained" planner. So we discuss what craft is when the word isn't used in an esoteric way. You can find Lee here https://twitter.com/leemaicon For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com
33:18
February 4, 2020
Translating Your Non-Strategy Skills Into Strategy Skills - Dino Demopoulos, Strategy Head
Two things Toronto-based strategy head Dino Demopoulos has spent much of life doing are music and strategy. In this interview, we discuss how promoting events, running record labels, and DJ-ing have something to do with strategy. You can find Dino Demopoulos here:  https://www.linkedin.com/in/dino-demopoulos-91b1073 For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com
33:19
January 29, 2020
Where Are The Mid-Life Women? - Jane Evans, The Uninvisibility Project
Jane Evans runs the Uninvisibility Project.  Having been a prolific creative director and having run an agency, she's now on a mission to make women over 50 uninvisible.  You can find Jane here https://twitter.com/janee and The Uninvisibility Project here https://www.uninvisibility.com/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com
43:36
January 27, 2020
Practicing Strategy - 10 Examples From Britney Spears To Durians - Marco del Valle, Strategist
Marco del Valle is a strategist at Epoch Design in the UK. He recently posted hypothetical strategies every day for a month. How do you sell Britney Spears to CEOs? The durian to westerners? Yoga to body builders? We discuss how Marco made a move from the Philippines to the UK and then go through 10 different strategies. You can find Marco’s work here: https://twitter.com/marcodel_valle/status/1190251547042684928?s=21 For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com
57:20
January 23, 2020
Trying To Parent In An Industry Allergic To Age - Katrina Grönberg, Strategy Head
Katrina Grönberg (née Wong) is a career-long planner. Her first planning role was at Leo Burnett in Sydney then she worked at Droga5 and then she went to BBDO in New York, met a guy, moved to Sweden, and had two boys. We discuss all of this. You can find Katrina here https://www.instagram.com/katrinagroenberg For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com
52:03
January 20, 2020
Managing Strategists - Brian Wakabayashi, Strategy Head
Brian Wakabayashi leads strategy at 215 McCann in San Francisco. He started as an admin. Well, as an admin to an admin. And, as he grew into bigger roles and roles that weren't only about doing the strategy work but making the strategy team his work, he's had to reflect a lot on what that work is. So we discuss this.  You can find Brian here https://twitter.com/brianwaka For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com
53:13
January 17, 2020
What You Learn When You Collect Ads For Two Decades - Dabs, Adland
Dabs runs Adland. It's a website with over twenty years of ads from around the world. Adland went down recently after a copyright dispute. But it's back up. This week. And that's really cool. In this interview, we discuss what Dabs has learned about advertising over the years, issues with copyright and DMCA takedowns, as well as how creative award show juries–and their jurors– work. You can find Adland here https://adland.tv/ and Dabs here https://twitter.com/Dabitch For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com
44:47
January 16, 2020
A Brief Word About Creative Briefs - Sit And Talk, Brooklyn
In which I answer about 10 of your questions, chat creative briefs, and agencies doing a better job taking care of their lone strategists: http://www.instagram.com/markpollard
39:49
January 11, 2020
Introversion And The Erosion Of The Marketing Discipline - Duncan Blair, Director of Marketing at Article
Duncan Blair runs marketing at Article in Vancouver. Article is a furniture powerhouse in the e-commerce world, growing quickly and appearing everywhere. In this interview, we discuss how marketing responsibilities have eroded from the 4 Ps to just an A–advertising. We also discuss working with introversion, especially in business cultures and regions where extroversion is prized. You can find Duncan here: https://twitter.com/phixx For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words”: http://www.strategyisyourwords.com
48:24
January 9, 2020
Mentoring Strategists - Nicolas Lévy, CSO
Nicolas Lévy is Managing Partner and CSO at Marcel in Paris. Marcel is part of the huge holding group Publicis but it tries to maintain an independent spirit. We discuss how Marcel works, getting strategy to work at Marcel, as well as mentoring strategists. And I accidentally call Nicolas "Marcel" once - maybe twice - but let's see if it sticks. You can find Nicolas here https://twitter.com/nico_atd For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words”: http://www.strategyisyourwords.com
34:28
January 8, 2020
Now What? - Walk And Talk, Central Park
Welcome back. It’s 2020. What are you going to do about it? Come read 15 Instagram essays here http://www.instagram.com/markpollard and top up your brain with this official Skillshare class http://skl.sh/markpollard PS Much love to friends, family, and strangers in Australia dealing with the bushfires
1:05:14
January 4, 2020
The Life Expectancy Of Brands - Sam Sterling, MD AKQA
Sam Sterling is Managing Director of AKQA Greater China and Japan. Mega title, right? She's a doctorate candidate at Fudan and Durham University where she's doing a DBA (Doctorate of Business Administration), in which she's trying to bring a practitioner's mindset to academia while bringing academia a little closer to the practitioner's reality. She's studying the life expectancy of brands. We discuss this. You can find Sam https://www.linkedin.com/in/samsterling For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co 5. The deskbook “Strategy Is Your Words" http://www.strategyisyourwords.com
41:04
December 19, 2019
Make What You Mean And Mean What You Make - Kate O'Neill, Author & Speaker
Kate O'Neill went from studying linguistics to making websites to Silicon Valley to Netflix to starting an agency to writing books and speaking around the world. Like many of us, she's interested in meaning. How do we work out what means something to us and how do we express how we mean that something? And this is what we talk about.  You can find Kate here: https://twitter.com/kateo For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co 5. The deskbook “Strategy Is Your Words”: http://www.strategyisyourwords.com
47:58
December 17, 2019
Segue AF - The Rory Sutherland Show
Rory Sutherland has a brain the size of a whale in the head of a short, scruffy Englishman who's spent a lifetime trying to work out people while mostly being among them. He’s the Vice Chairman of Ogilvy in London and he recently published the book “Alchemy: The Surprising Power of Ideas That Don't Make Sense”. The book has two subtitles depending on where you look and this makes complete sense because why not? In this chat, Rory douses us in tens and tens of ideas while avoiding most of my attempts to corner him in a deep, cozy, unnecessarily revealing series of confessions about his inner life. We touch on behavioral economics, dating profiles, how Spanish takes longer to write and say than English, taxing wealth not income, homeownership, public speaking, possible Asperger’s, government policy, Rory’s mother, how Rory is contemplating making his next book, travel photos, how your long haul is someone else’s short haul, Humanitarians of Tinder, how young people have it both great and not so great at the same time but in different ways than ever before. This is unedited.  Enjoy the segues because they’re infinite and you’re bound to learn something useful. And, yes, "segue" is said "segway". You can find Rory here https://twitter.com/rorysutherland Rory's book "Alchemy" is here: https://www.amazon.com/Alchemy-Surprising-Power-Ideas-Sense-ebook/dp/B01F1HOAWA For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co 5. The deskbook “Strategy Is Your Words”: http://www.strategyisyourwords.com
1:21:01
December 13, 2019
Marketing, You Need A Shakeup - Helen Edwards, Columnist & Consultant
Helen Edwards is a columnist for Marketing Week, a strategy consultant, and a teaching fellow at London Business School. We discuss the tensions between the worlds of the practitioners and the academics of marketing, amassing credentials, and overachievement. Then we discuss what Helen wants to see change in marketing.  You can find Helen here https://twitter.com/helenedw For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard The deskbook “Strategy Is Your Words”: http://www.strategyisyourwords.com
45:31
December 10, 2019
Living And Teaching A Life Of The Mind - Amber Benson, Strategist Teacher
Amber Benson is a strategy consultant and an executive-in-residence at SMU in Texas. She consults and she teaches. Yes, she does both. And she believes doing both helps you get better at both. We discuss Texas, what the creative culture is like in Texas, and how she encourages students at SMU to develop empathy and creative skills. You can find Amber here: https://twitter.com/AmberBenson For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co 5. The deskbook “Strategy Is Your Words" http://www.strategyisyourwords.com
1:04:40
December 5, 2019
Hot For A Lifetime - The Pursuit Of Culture - Ryan Ford, Chief Creative Officer
Ryan Ford is CCO of Cashmere in Los Angeles. Ryan entered the agency world after working as the executive editor of The Source magazine, one of the most powerful hip hop media voices of all time. So how do the two worlds connect? What did Ryan learn from his journalism days that he applies to his advertising role? How do brands "work within culture"? You can find Ryan here https://twitter.com/fordryan and Cashmere Agency here http://cashmereagency.com/ "Strategy Is Your Words" the deskbook is here: http://www.strategyisyourwords.com
47:36
December 3, 2019
On Faith, Squirrels, And Not Burning Out - Walk And Talk, Central Park
About 15 of your questions answered today. ASMR soon - I promise. Tickets to Strategy Upon A Strategist are $40 and on Eventbrite it you can get a ticket plus book for more here: http://www.strategyisyourwords.com
1:06:15
November 30, 2019
What's Happening In That Ad? - Vikki Ross, Copywriter
Vikki Ross is a copywriter in London. She does a lot for the copywriting community - she organizes events and drinks, and she is a powerful and independent voice fighting to improve the respect the industry has for the craft (of copywriting, not of drinking). Also, she would have hated seeing the word "organizes" spelled like that. She probably flinched seeing "spelled" in the passive voice, too. Finally, see how I used brackets? Tsk tsk.  In this episode, we look at a few ads and try to break them down. What's the strategy? What are the words doing? You can watch the video of this discussion in the Sweathead Facebook group and on YouTube: https://www.youtube.com/watch?v=cyCX2nKj0wY You can find Vikki at https://twitter.com/VikkiRossWrites The book “Strategy Is Your Words" is here: http://www.strategyisyourwords.com
43:40
November 27, 2019
Delusions Of Brandeur - Ryan Wallman, Creative Director & Dr Draper
Ryan Wallman is back to talk about his first book Delusions of Brandeur. He's compiling his most powerful pieces of the Internet to put into a compendium dedicated to puncturing the pretensions of marketing. We discuss why the industry is so serious about itself and how this hurts it, the copy-writing community, and self-deprecation.  You can find Ryan here: http://twitter.com/dr_draper.  His book website is here: https://www.delusionsofbrandeur.com/ The Kickstarter for the “Strategy Is Your Words" book is live until December 4 http://bit.ly/strategykickstarter
37:22
November 25, 2019
Working Out What’s Next In Your Strategy Career - Walk And Talk, Orangeburg
An episode for all my people thinking about their next jobs when, maybe, a brief pause to think about their next lives is due. Plus some of your questions answered. http://www.strategyisyourwords.com
1:11:41
November 23, 2019
What Thousands Of Strategists Are Saying - Natalie Kim, We Are Next
Natalie Kim runs We Are Next. She is urgently trying to get diverse advertising voices into public while also helping people start their advertising careers well. We hear from hundreds of people every month. So we thought we’d compare notes about what we are hearing for the We Are Next podcast and Sweathead podcast. PS Happy maternity leave, Nat! http://www.we-are-next.com For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for the “Strategy Is Your Words" book is live until December 4 http://bit.ly/strategykickstarter
1:11:12
November 22, 2019
Making Companies More Creative - Barry Mowszowski, Consultant
Barry Mowszowski has worked at Droga5 in New York as well as Contagious and, after a good stint in the agency world, he decided to go to the Berlin School of Creative Leadership. We discuss getting an executive MBA and the work Barry now does helping leaders to understand how to adapt their companies for creative minds and makers.  You can find Barry here: https://www.linkedin.com/in/barrymow The Kickstarter for "Strategy Is Your Words" is live: http://bit.ly/strategykickstarter
1:06:27
November 20, 2019
Strategy Products - What's All That About? - Kaitlin Maud, Strategy Boss
Kaitlin Maud is back. As co-founder of Austin's Current Forward, Kaitlin has spent time thinking about and developing products from strategy services. It's one of those ideas that sounds cool and seductive but what does creating strategy products mean and can it even work? You can find Kaitlin here https://twitter.com/kaitlinmaud The Kickstarter for "Strategy Is Your Words" is live http://bit.ly/strategykickstarter
43:35
November 18, 2019
What Happened To The Fundamentals? - Jason Fox, Lee Clow's Beard
Jason Fox is a copywriter who also writes the social media presence known as Lee Clow's Beard. We discuss how Jason came to create Lee Clow's Beard, melancholy, writing, and the fundamentals our industry can seem too advanced to defend. You can find Jason here https://twitter.com/jason_fox and Lee Clow's Beard here https://twitter.com/leeclowsbeard * The Kickstarter for the “Strategy Is Your Words" book is live until December 4 http://bit.ly/strategykickstarter
52:14
November 15, 2019
Building Give Into An Agency - Simon McEvoy, Strategy Boss
Simon McEvoy runs strategy at Omobono in the UK. He's working with his agency on decentralizing how they operate, as well as on building give into the company and into the culture. "Give" - as in encouraging a sense of safety, vulnerability, and forgiveness. But are agencies meant to act like this? And how does it work? This is what we discuss. You can find Simon here: https://www.linkedin.com/in/simonmcevoy/  For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" is live: http://bit.ly/strategykickstarter
45:08
November 13, 2019
Strategists And Designers Working Together - Jessie White, ECD
Jessie White is Executive Creative Director at Instrument in Portland. We discuss two main topics: the graduation from designer to leader and how designers and strategists can work better together. If you work with people in any other kind of discipline and if you're contemplating a shift from being on the tools to being on the people, you'll get something out of Jessie's insights. You can find Jessie here https://twitter.com/jessiefwhite For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" is live http://bit.ly/strategykickstarter
55:31
November 11, 2019
Do I Have A Strategy Yet? (P.S. The Kickstarter for Strategy Is Your Words is live)
Thoughts from SoHo about knowing when you have an insight or strategy or idea plus THANK YOU FOR SUPPORTING MY KICKSTARTER: http://bit.ly/strategykickstarter
31:23
November 7, 2019
Brand Experience And What It Is - Reema Mitra, Brand Boss
Reema Mitra is VP of Brand at New York's Today Tix, a ticketing platform that gets you into your favorite shows. In this episode, we discuss how brand and product can work better together, the importance of research, and finding your way in a career that has a hunch about what it wants to do but knows it will take a few twists and turns to find it. You can find Reema here: https://twitter.com/rmitty Sweathead strategy classes are in session: http://courses.sweathead.co
37:39
October 30, 2019
Advertising In A Constant State Of Fear - Derek Walker, Agency Owner
Derek Walker is a creative director turned agency owner. He writes and reflects extensively about the industry and he believes the advertising industry is operating in the face of constant fear. And he believes a big part of this is because agencies haven’t fought hard enough for themselves. You can find Derek here https://twitter.com/dereklwalker For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
53:00
October 28, 2019
There’s A Harbor In All Of Us - Walk And Talk, Sydney Opera House
1. Empathy 2. What’s the difference between a strategy and a plan? 3. I got the dates wrong - Kickstarter Tuesday Nov 5, NYC event Wed Dec 4 http://www.instagram.com/markpollard
37:49
October 26, 2019
Working Out What’s Next - Eaon Pritchard, Strategy Boss
Eaon Pritchard is working on his second book. Sort of. You see, he published his first book in 2018. It was called “Where Did It All Go Wrong?” Then he ran into a career surprise and is now working out what kind of work he wants to do and how to get that work. We talk about how all of this feels like and how to keep going when the going gets shitty. You can find Eaon here: https://twitter.com/eaonp For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
46:18
October 25, 2019
Onboard Your People Properly, Please - Mary Ergul, Strategist
Mary Ergul is a strategist who wants to see companies help strategists start new jobs well. So she made a deck called “Sinking Isn’t An Option” (http://bit.ly/strategyonboarding). Grab the deck, fill it in, and help your fellow strategists fly... or, at least, not drown. Mary mentions working at Havas a few times. She recently left and is joining Madwell. You can find Mary here https://twitter.com/MaryErgul and here http://maryergul.com For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
40:33
October 23, 2019
How It Feels To Be A Big-Picture Person - Sarah Watson, Chairman of BBH New York
Sarah Watson likes big pictures. First, as an account planner then as a chairman, Sarah has been drawn to the big picture and to grand narratives and to drawing them out of people, companies, and brands. But, over time, she’s had to learn how to adjust to her clients and colleagues because not everyone knows what to do with a big picture. After all, you don’t usually just hang them on a wall, stand back, and think, “Lovely.” You have to turn them into action. For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
38:00
October 21, 2019
My Head Is In Your Head Is In My Head At All Times - Walk And Talk, Upper West Side
Today’s walk - yeah, things I’m learning about through therapy, confidence, a happy life, job interviews, how maternity leave can feel. This weekend, make some art, yo! http://www.instagram.com/markpollard
1:04:31
October 19, 2019
Keep Planning Weird - Jim Carroll, Former BBH Chairman
In a happy coincidence, an interview I'd scheduled with Jim Carroll occurred hours before he was due to attend the Account Planning Group's Creative Strategy Awards.  The APG really is the leading industry group for the awkward among our industry and, after a hefty career in London, Jim just chaired two days and 27 presentations from England's strategy brains for the APG. So we talked about how he sees the state of creativity in advertising, why planning seems a bit lost, what makes planning work difficult yet powerful, and his analysis of this year's account planning papers and presentations. This interview isn't edited so you know you'll get a few rambling questions.  You can find Jim's writing here: https://www.jimcarrollsblog.com/ For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
52:28
October 17, 2019
Why Marketing Needs Comedy - Justin Lines, Marketer
Justin Lines is a marketer who recently completed a year at the University of Edinburgh. He's on a mission to investigate the connection between comedy and marketing. His paper "How do comedians reveal the funny?" discusses insights and, especially, how comedians deploy benign violations - thoughts that offend yet seem true - to stir their audiences.  You can read Justin's research here https://justinlines.com and you can find him on Twitter here https://twitter.com/JustinLines1 For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
38:31
October 15, 2019
Feelings About Empathy - Excerpt from "Strategy Is Your Words"
It's an outer-body experience to have written a bunch of pages about empathy and feelings and how they can affect a strategist (not all strategists because, let's face it, not everyone has feelings), and to then start therapy and have some of the ideas in your writing played back to you but about you.... very about you. Take a listen if you're into any of this. I am. I need to be. You - you have choices :) I'm launching the book as a Kickstarter on November 5, 2019. I'd love your support - even if it's just telling everybody you know about it. You can subscribe to my newsletter for launch details: https://www.markpollard.net/email-newsletter/ You can also follow the adventures on Instagram: http://www.instagram.com/markpollard And Twitter: http://www.twitter.com/markpollard
23:03
October 13, 2019
Fighting Words - The Introduction To "Strategy Is Your Words" (NOW WITH NEW WORDS)
I wanted to re-record the introduction to my book "Strategy Is Your Words" after making a few changes and because the sound wasn't great six months ago. I'm launching the book as a Kickstarter on November 5, 2019. I'd love your support - even if it's just telling every single person you know about it. Joking. But not joking.  Let me know what you think. I think I'm happy with it which is a very unusual thing for a writer to feel.  You can subscribe to my newsletter for launch details: https://www.markpollard.net/email-newsletter/ You can also follow the adventures on Instagram: http://www.instagram.com/markpollard And Twitter: http://www.twitter.com/markpollard  
22:29
October 12, 2019
We're All Mental - World Mental Health Day, 2019
Here are stories about mental health experiences from the Sweathead Facebook community. Ben Breier, Julia Vanderput, Abbey Gaunt, and Mariana Cotlear step up and share their minds with us. A huge thanks to them.  You can read Ben's Medium article here: https://medium.com/@misterdisco For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
53:15
October 10, 2019
Some Form Of Sunshine - Tom Goodwin
What's your brain up to? How is technology affecting it? How does dating in New York City affect it? Divorce? Talking on stages? Writing a book? Therapy? Thinking? Tom Goodwin somehow manages to work in a very public role for Publicis while also expressing spontaneous and very candid thoughts about our industry and our world. How does he survive every day? Great question. We get into all these topics and manage to land in a conversation about mental health because we're both nuts. Like you. You can find Tom here https://twitter.com/tomfgoodwin. Check out his book "Digital Darwinism: Survival of the Fittest in the Age of Business Disruption", too. For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
1:19:25
October 10, 2019
Truth Is Disobedient - Strategy Is Your Words Book Excerpt
It's World Mental Health Day today and I'm going to post multiple episodes. I wanted to start with this excerpt from my book to help people understand that the strategy life is about a search for truth, how many parts of our public lives aren't interested in truth, and how this tension can create conflict that we risk bringing too much into our internal lives. This is why art is good. It helps you put your truth somewhere. I'm launching a Kickstarter for the book "Strategy Is Your Words" on Tuesday, November 5, 2019. I'd love your support. You can sign up to my newsletter for details http://www.markpollard.net/email-newsletter/. Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard
14:23
October 10, 2019
How Comedy Helps A Strategist - Heleana Blackwell, Planner
Heleana Blackwell is a London planner who recently discovered herself doing stand-up comedy. Her brain told her to do it because it would make her better at her job. But Heleana was also looking for new ways to express herself and to experience the world. As she simultaneously moves deeper into comedy and planning, how do the worlds work together? Which skills and techniques transfer? And which don't? You can find Heleana here https://twitter.com/h_a_blackwell For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
38:39
October 8, 2019
Losing Your Job But Not Your Self-Respect - Walk And Talk, Central Park
We don’t easily discuss how we feel and what to do when we lose a job. In the Sweathead Facebook group, tens of people answered a question about this last week. We discuss the topic and four people phone in their answers (Brian, Giovanna, Ben, Gustavo). I also talk therapy, dealing with strategy bosses, and I read about Fog from my upcoming book “Strategy Is Your Words.” http://www.instagram.com/markpollard
57:29
October 7, 2019
Going In-House Or Client-Side And Making It Work - Stan Johnson, Creative Consultant
Stan Johnson is a creative director. After years in agencies, he spent half a decade running an in-house team. When he started, he thought people never came back from that kind of move. Yet he made the move. And now he’s back. And this is what we discuss. You can find Stan here: http://www.twitter.com/branddna For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
39:38
October 4, 2019
The Problems With Pitches - Tim Dunn, Strategy Head
There's something pure and powerful about pitches - largely because the thinking rarely reaches the public and the time pressures force fast decisions, but they can be wrought with bad behavior. How do you deal with the bad behavior? Do you just have to put up with it? Tim Dunn is an English Executive Strategy Director in Canada. He loves pitches. He has a way with them. And, in this interview, we discuss how he has his way with them.  You can find Tim here https://www.linkedin.com/in/timdunn/ and here https://twitter.com/timmcdunn For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
48:45
October 2, 2019
Creativity And Management Consultancies - Jon Wilkins, Creative Chairman
Jon Wilkins has big titles. Yes, two of them. After co-founding and running the agency wunderkind Naked, he's moved into the roles of Executive Chairman of Karmarama and MD and Creative Lead at Accenture Interactive. Actually, perhaps that's three titles. In this episode of Sweathead, we discuss how creative minds are fitting in at management consultancies, what management consultancies can offer these brains and their clients, and what Jon does in his many roles.  You can hear Jon talk about Naked, communications planning, and agency culture on Sweathead here: https://anchor.fm/sweathead-with-mark-pollard/episodes/Strategic-Integrity---Jon-Wilkins--Cofounder-of-Naked-e4vqb3 You can find Jon here: https://www.linkedin.com/in/wilkinsjon For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
50:11
October 1, 2019
Practice Then Publish - Walk And Talk, Central Park
In which I read from my book “Strategy Is Your Words” and focus on why I think practicing and publishing are important ideas for strategists. We also talk about which skills are useful for someone in business intelligence to learn to make the leap into planning, seeing patterns, and an insight I think is amazing. Ask questions here: http://www.instagram.com/markpollard
48:54
September 29, 2019
Exposing Yourself One Story At A Time - Nayantara Dutta, Strategist
How comfortable are you with putting your personal details into the world? Do you think they'll hurt you or help you? Last time Nayantara Dutta appeared on Sweathead, I interviewed her about identity - and growing up in different places around the world. This time, we have more of a conversation - and less of an interview - about telling the stories, perhaps secrets, that make us who we are. Nayantara also talks about her impromptu interview of M. Night Shyamalan at the recent Adcolor Conference in Los Angeles. You can find Nayantara here: https://www.nayantaradutta.com For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
45:59
September 27, 2019
The Strategic Independent - Tom Crichtlow, Consultant
Tom Crichtlow is an independent consultant who helps start-ups with digital strategy. Based in Brooklyn, Tom originally moved from London to New York to help establish a US presence for his brother's agency Distilled in 2007. His work in SEO, content, and digital marketing then took him to the Google Creative Lab but, after two years of bouncing around and not quite hitting his stride, he struck out by himself. He's currently writing a book - much of it in public - about going and staying independent. And this is what we discuss. You can find Tom's writing here https://tomcritchlow.com/ and his Tweets here https://twitter.com/tomcritchlow For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
41:05
September 25, 2019