I always thought of automated outreach as downright insulting, bad, and useless.

I and our team send customized pitches via HARO (Help a reporter out) which I talk in S01E06 and S01E07 of this podcast.

And our results speak for themselves: just got cited on HBR (Harvard Business Review)!>

Even when we did guest post outreach, we always did our best to personalize our pitches.

But recently I had a bit of a change of heart regarding automated outreach that many SEOs do in order to earn backlinks.

Don't get me wrong.

I still (and always will) absolutely detest all those annoying email pitches which are:

badly researched
copy and paste
colder than a "banker's heart" and a "brass toilet seat in the Yukon"

Example: I mean I got one asking me to write about them in my Forbes column, and they were a startup that has had made some kind of special socks.

SOCKS!

You must have received at least some of those pitches from salespersons, SEOs, and PR 'professionals.

But, I now realize, there's a better way.

I share what can help you earn links at scale, without annoying your recipients.

Results Earned

We've used this same technique in quite a simple and basic manner to see results like:

Earn backlinks from sites with DR (Domain Rating) of 40 to 70+.
Moving our Google SERPs ranking for a keyword (600 searches/month) from position ~80 to position ~30
Improving rankings of other keywords (100-300 searches/month) and get them to page 2 and 3

Tools Used

Ahrefs
Hunter.io
MailShake
G Suite

Check out the episode to know more.

SHOW NOTES & MORE DETAILS AT https://www.syedirfanajmal.com/podcast/

Related Resources:

This is How You Pitch - Ed Ziton [Book]
My Mention in HBR (Harvard Business Review)
[Our Case Study Published in SEMrush]: How We Got a Client to $200K Monthly Revenue Through Guest Posting
Key Email Outreach Mistakes
S01E06: Haro Outreach [Basic]
S01E07: Haro Outreach [Advance]

Liam Martin on Productivity, Remote Employee Management, & Fighting the Distraction Economy [S01E02]

Syed Irfan AjmalBy Syed Irfan AjmalApr 27, 2018