The SIA Business Show

Lisa Zahran on Million Dollar Campaigns, Copywriting, & Email Marketing [PODCAST S01E03]

An episode of The SIA Business Show

By Syed Irfan Ajmal
This is a no-nonsense show where your host Syed Irfan Ajmal will be revealing success secrets as well as massive mistakes of tech entrepreneurs, digital marketers, speakers, writers, creatives and more from all around the globe.
This isn't about working 16 hours a day. This isn't about being unproductive or having unhealthy obsessions while ignoring other important parts of your life. This is about keeping it real and balanced while still growing a business venture that you love so that you have a life that you can be content with.

Available on 10 platforms
Elvin Zhang on 6 Figure Exits, Pitching to VCs, & Startup Mistakes [S01E04]
Elvin Zhan is a Singapore based polymath and startup founder with his interests ranging from Quantum Physics to Blockchain and Fintech. He also has won an award for playing a unique Chinese musical instrument. In this episode he speaks about: • why his family moved him from China to Singapore • why he spends 70% of his social media time on Facebook and 30% of his time on WeChat (a Chinese social network and 'superapp') • why he rejected UC Berkley after getting rejected from MIT, Stanford, and Harvard (and why he lied about it to his parents) • his first business in a $100 million Singaporean industry • his first exit (a 6 figure USD amount) • How Toucan Pay came into being • Why Peter Theil's Zero to One concept means different things for different startups • Things startup founders should keep in mind while making a pivot • The mismatch between business and technical teams • The right way to pitch to VCs For more details and show notes, please visit
July 31, 2018
Lisa Zahran on Million Dollar Campaigns, Copywriting, & Email Marketing [PODCAST S01E03]
From being a biotechnologist in New Zealand to an entrepreneurial and “spiritual” copywriter in Malaysia, Lisa Zahran has a pretty interesting story. 
Listen to her speak about: • The first million dollar campaign she helped launch at Mindvalley • Exponential growth through a combination of functional and cross-functional teams • The key ingredients of a great landing page • How good email marketing is “like a knock on the door” • Tips on sales emails, launch sequences, and how to “plant the seeds of curiosity” to build suspense • Strategically mapping out content versus just ranting, and how the number 1 rule of chefs “respect the knife” can help you be better at it • Why genuine scarcity is better than fake scarcity, and how to use it • Key things entrepreneurs should look for while working with a copywriter • Her FREE ebook "5 Success Mindsets to Boost Impact & Sales With Integrity"  More details at:
June 6, 2018
Liam Martin on Productivity, Remote Employee Management, and Fighting the Distraction Economy [PODCAST S01E02]
A shocking failure led Liam to ditch his PhD, and he then went on to create and Time Doctor both of which improve productivity. Managing 80 employees working remotely from 27 countries, Liam has spent the last 10 years working measuring & improving productivity. Liam talks about: • How productivity & staying in office for 8-10 hours are not the same • The benefits and challenges of remote work • The one personality type that’s ideal for remote working • How to hire and groom remote employees • Why Liam spends 2 hours each day doing nothing except thinking • How the Distraction Economy spends trillions of $$$ to keep you distracted & addicted • Liam reveals a secret project: comparing your health data with your productivity • The goals of the Running Remote Conference that Liam & Co are organizing (it’s happening in a Bamboo jungle of Bali!) • A discount for our listeners if they want to attend Running Remote Conference More details at:
April 27, 2018
1. Peter Gould on Design Thinking, Branding, and Productivity
From designing kids apps to games, and from creating a clothing range to multiple online creative platforms to getting an award from the ruler of Dubai, Aussie entrepreneur Peter Gould has done it all. His Islamic Design Thinking company has worked with governments, a Prime Minister, and brands like Etihad Airways, Thomson Reuters, and more.

 In this podcast episode, Peter talks about: • How, during early years, Peter used to get an hour of sleep in the corporate boardroom before the client’s arrival to make up for sleepless nights 
 • How Peter and his team helped an organization raise over a million dollars of extra donations (70% increase)
 • Using the Dove Analogy for better work performance. It's really good! 
• The significance of the 4-Hour Work Week and how many people get it wrong 
 • Peter’s tips for the shift from employment to entrepreneurship
 • Peter’s secret but simple marketing strategy for bagging big brands Show notes are at
February 11, 2018
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