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System To Success Show

System To Success Show

By Jay Crutchfield

The best growth advice from Top CEOs in North America and beyond. On each episode, host Jay Crutchfield - former software engineer turned entrepreneur - created and maintained online marketing, sales and fulfillment systems for global brands - offers nontraditional wisdom about business systems mastery, while his guests share the story of how they built their companies. Jay and his guests talk entrepreneurship, digital marketing, strategy, and business principles. But they also talk about what it means to be human - with all the ups and downs. Discover more at: SystemToSuccessShow.com
Currently playing episode

How To Destroy All The Hate From Social Media

System To Success Show Oct 18, 2021

00:00
05:04
How To Write A Best Selling Book Part 2

How To Write A Best Selling Book Part 2

Terry Wildemann is back again for part 2 giving us the sauce on writing a bestseller.

Interested in writing a book and becoming a published author?

How about a best selling author?

Special Guest Terry Wildemann is here today to show us how.

Discover the answer on today’s episode of System To Success Show with host Jay Crutchfield.

To learn more about Terry check out:

https://intuitiveleadership.com/

Dec 03, 202123:25
How To Write A Best Selling Book

How To Write A Best Selling Book

Interested in writing a book and becoming a published author?

How about a best selling author?

Special Guest Terry Wildemann is here today to show us how.

Discover the answer on today’s episode of System To Success Show with host Jay Crutchfield.

To learn more about Terry check out:

https://intuitiveleadership.com/

Dec 03, 202125:09
Growing Your Email List With Chatbots Part 2

Growing Your Email List With Chatbots Part 2

Stephanie Rollins is back at it again with more insight into rapidly growing our email list using chatbots.

Interested in using chatbots to grow your email list but don’t know where to start?

Special Guest Stephanie Rollins is here today to show us how.

Discover the answer on today’s episode of System To Success Show with host Jay Crutchfield.

To learn more about Stephanie check out:

https://www.marketingwithstephanie.com/

Dec 01, 202123:45
Growing Your Email List With Chatbots

Growing Your Email List With Chatbots

Interested in using chatbots to grow your email list but don’t know where to start?

Special Guest, Stephanie Rollins is here today to show us how.

Discover the answer on today’s episode of System To Success Show with host Jay Crutchfield.

To learn more about Stephanie check out:

https://www.marketingwithstephanie.com/

Dec 01, 202123:33
3 Steps To Building Massive Confidence

3 Steps To Building Massive Confidence

How do you build confidence presenting a sales presentation to a group on physical or virtual stages?

Confidence taking sales calls?

Confidence asking for the payment?

Confidence in hiring your first, second, or third team member?

Discover the answer on today’s episode of System To Success Show with host Jay Crutchfield.

Nov 29, 202115:38
Client Ascension Model vs Client Descension Model

Client Ascension Model vs Client Descension Model

Some people are big fans of the Client Ascension Model.

Others feel it’s the slowest way to reach your goals.

Some prefer the Client Descension Model.

Want to know which is best for your business?

Discover the answer on today’s episode of System To Success Show with host Jay Crutchfield.

Nov 29, 202109:40
Minimum Viable Funnel For Coaching & Consulting Companies

Minimum Viable Funnel For Coaching & Consulting Companies

You don’t need a complex sales funnel to build your coaching or consulting business.

You don’t need a complicated email nurturing sequence.

What you need is a Minimum Viable Funnel.

What’s included in the Minimum Viable Funnel?

Discover the answer on today’s episode of System To Success Show with host Jay Crutchfield.

Nov 28, 202109:32
Giving Thanks As A Marketer

Giving Thanks As A Marketer

So much to be thankful for as a marketer.

Besides being thankful for you, there are so many things in this digital landscape that I’m thankful for.

We get a little personal on this episode, but not too much.

Discover the answer on today’s episode of System To Success Show with host Jay Crutchfield.

Nov 25, 202105:02
How To Crush It With Facebook Ads Pt 2
Nov 25, 202123:30
How To Crush It With Facebook Ads

How To Crush It With Facebook Ads

Interested in running Facebook advertisements but scared that you would lose money?

Heard about the rising costs of Facebook advertisement and wondering if you should even give it a shot?

Are you currently losing money on Facebook Ads or stopped running them because you were losing money?

Well we have a special guest who is a Facebook expert and has run advertising campaigns for some well known brands.

Discover the answer on today’s episode of System To Success Show with host Jay Crutchfield.

To find out more about Carlos Aviles, check out

http://trafficwithcarlos.com/

Nov 23, 202125:56
Dealing With Fake Whos

Dealing With Fake Whos

There are FAKE Experts.

There are REAL ONES.

And there are authentic experts who share your values.

Who would you rather work with?

How do you sift out the wolves and snakes to find the authentic lions to assist you?

Discover the answer on today’s episode of System To Success Show with host Jay Crutchfield.

Nov 22, 202112:52
Beware Of The Marketing Illusion

Beware Of The Marketing Illusion

Have you ever seen an advertisement and it seemed like everyone and their momma is winning from a NEW SECRET method?

Feels like I’m on a wannabe Oprah Winfrey show, where the advertiser is pointing to the audience and saying...

“You get a check, you get a check, you get a check! Everyone gets a check!”

But when you look at the check, it seems faker than the paper check in the mail from a car dealership.

You see testimonial after testimonial.  Even someone’s two year old daughter is making $10,000 / month from this new method.

Why does this work and How can you implement it into your business?

Discover the answer on today’s episode of System To Success Show with host Jay Crutchfield.

Nov 22, 202112:03
Strategic Partnerships - One Of The Fastest Ways To Grow

Strategic Partnerships - One Of The Fastest Ways To Grow

Strategic Partnerships is one of the fastest ways to grow your business.

There are so many partners that are waiting to work with you when you position what you have to offer the right way.

Want to know how?

Discover the answer on today’s episode of System To Success Show with host Jay Crutchfield.

Nov 21, 202108:11
Hiring A Perfect Sales Person That Never Takes A Day Off

Hiring A Perfect Sales Person That Never Takes A Day Off

How would it feel to Hire That Perfect Sales Person?

Who never complains that marketing is sending them bad leads...

Who doesn’t want to take a day off...

Ready to hire that type of Salesperson in your business?

Discover how on today’s episode of System To Success Show with host Jay Crutchfield.

Nov 20, 202109:46
Four Plays To Strategically Grow Your Business

Four Plays To Strategically Grow Your Business

How do I grow my business?

Should I Run More Facebook Ads?

Should I Go Live on LinkedIn, Facebook, TikTok, and Instagram?

Should I have a High Ticket Offer?  Should I Have a Low Ticket Offer?

If you are like most business owners, these tactics have come to mind or even suggested to you.

But what are the proven strategies to grow any business?

Discover the answer on today’s episode of System To Success Show with host Jay Crutchfield.

Nov 18, 202112:13
Rapidly Getting Paid For Diversity Part 2

Rapidly Getting Paid For Diversity Part 2

Lenora is back for Part two continuing to answer the question, How can you get paid from being diverse, one of a kind, unique?

While some may want to blend with and assimilate to what’s “culturally normal,”


Today’s guest shares how being one of a kind is a Major key for impact and getting paid.

Want to know how you can tap into your uniqueness and get paid in the process?

Tune in to today’s episode of System To Success Show with host Jay Crutchfield.


To find out more about Lenora Billings-Harris, check out:

https://ubuntuglobal.com/

Nov 17, 202129:19
Rapidly Getting Paid For Diversity

Rapidly Getting Paid For Diversity

How can you get paid from being diverse, one of a kind, unique?

While some may want to blend with and assimilate to what’s “culturally normal,”

Today’s guest shares how being one of a kind is a Major key for impact and getting paid.

Want to know how you can tap into your uniqueness and get paid in the process?

Tune in to today’s episode of System To Success Show with host Jay Crutchfield.

To find out more about Lenora Billings-Harris, check out:

https://ubuntuglobal.com/

Nov 16, 202131:50
How To Pick A Winning Marketing Channel

How To Pick A Winning Marketing Channel

Have you ever wondered, “What Marketing Channel Should I Be On?”

Should I be on Tiktok? Instagram? Facebook?

Should I do a Podcast or create Chatbots?

If you are like most business owners, you’ve asked yourself these questions many times.

Discover the answer on today’s episode of System To Success Show with host Jay Crutchfield.

Nov 15, 202108:40
Focus On The Payoff, Not The Process

Focus On The Payoff, Not The Process

Can I tell you a secret, nobody cares about your Process.

They don’t care about your software, worksheets, scripts or coaching sessions.

They only care about ONE thing.

Discover the answer on today’s episode of System To Success Show with host Jay Crutchfield.

Nov 15, 202106:13
Big Follower Count Does Not Equate To Big Dollar Amount

Big Follower Count Does Not Equate To Big Dollar Amount

People are sometimes in awe when they see someone has 2 million, 10 million or 20 million followers online.

What if some of the people you admire and follow online, with hundreds of thousands or millions of followers were dead broke?

While the person with a couple thousand followers may be making millions per year.

What should we focus on instead of just follower count?  It’s not likes and comments.

What is it? Discover the answer on today’s episode of System To Success Show with host Jay Crutchfield.

Nov 13, 202107:07
Why Posting On Social Media Without A Sales Funnel Is Silly

Why Posting On Social Media Without A Sales Funnel Is Silly

So you want to be a thought leader, aka an Influencer in your space?

Fast forward - now that you have it, what are you going to do with it?

Stephen Covey says in the 7 Habits of Highly Effective People, “Begin with the End in Mind.”

What is your end goal?  Is it to get attention or for impact and generating revenue?

If your goal is the latter, listen to today’s episode of System To Success Show with host Jay Crutchfield.

Nov 13, 202109:25
How To Make Sure Your Customer Service Doesn’t Suck

How To Make Sure Your Customer Service Doesn’t Suck

On a scale of 1 - 10, how would you rate most of your customer service experiences?

Did most of them suck?

Or did most of them feel like a red carpet experience?

If you are like most people, it’s an easy rating of sub 5.

So how can you make sure your customer service  doesn’t fall into the same category of most companies?

Discover the answer on today’s episode of System To Success Show with host Jay Crutchfield.

Nov 11, 202110:25
How To Turn Devastating Disaster Into Plentiful Profits Part 2

How To Turn Devastating Disaster Into Plentiful Profits Part 2

Jeanne Zierhoffer is back again for part two of How To Turn Devastating Disaster Into Plentiful Profits.

If you ever asked the questions, “How will this make me look?” Or

“Will this make me look weak or powerless?”

What if it was possible to turn tragedy into triumph and then treasure?

How can you profit from the very thing that brought you pain?

Discover the answer on today’s episode of System To Success Show with host Jay Crutchfield.

Find out more about Jeanne Zierhoffer  here:

https://www.jzlifestyleteam.com/

Nov 10, 202119:02
How To Turn Devastating Disaster Into Plentiful Profits

How To Turn Devastating Disaster Into Plentiful Profits

Sometimes people are afraid to be vulnerable in business because of them thinking,

“How will this make me look?” Or

“Will this make me look weak or powerless?”

What if it was possible to turn tragedy into triumph and then treasure?

How can you profit from the very thing that brought you pain?

Discover the answer on today’s episode of System To Success Show with host Jay Crutchfield.

Find out more about Jeanne Zierhoffer  here:

https://www.jzlifestyleteam.com/

Nov 09, 202118:54
The Missing Piece Of Your Marketing Puzzle

The Missing Piece Of Your Marketing Puzzle

Why do so many speakers, coaches and consultants only give you one piece to a three part puzzle?

Why is it that so many people are still not getting results from the abundance of experts and gurus out in the marketplace?

What seems to be the missing key that they don’t want you to know that keeps you on the emotional roller coaster continually to buy their courses and programs hoping, wishing, praying that things will change but...never do?

Discover the answer on today’s episode of System To Success Show with host Jay Crutchfield.

Nov 08, 202109:60
Do What Experts Do, Not What They Say

Do What Experts Do, Not What They Say

Ever heard the phrase, “Do What I Do, Not What I Say?”

Maybe it’s a cultural thing, but I heard that a lot growing up with different individuals in my family. When talking to others, I wasn’t the only one that heard it growing up.

Why is this terrible advice?

Because it’s not the natural way of learning that kids use to get results.

Sometimes, kids are way smarter than us (AND get better results than adults).

Want to know why?

Discover the answer on today’s episode of System To Success Show with host Jay Crutchfield.

Nov 07, 202109:16
How Often Should You Be Selling To Your Email List

How Often Should You Be Selling To Your Email List

A question we get asked is, “How often should we be selling to our email list?”

Should I sell in every email?  Every other email?

Discover the answer on today’s episode of System To Success Show with host Jay Crutchfield.

Nov 07, 202108:24
How To Simplify Your Business Life With The Power of One

How To Simplify Your Business Life With The Power of One

Ever feel like there is more work at the end of the day than time?  Do you feel stressed and overwhelmed about a never ending todo?

It may be time to simplify to having one audience, one message and one offer.

How do you do that when you have several different products and services?

Discover the answer on today’s episode of System To Success Show with host Jay Crutchfield.

Nov 05, 202110:29
Quickly Onboarding New Consulting Clients For Success

Quickly Onboarding New Consulting Clients For Success

Ever have an awesome experience being onboarded with a new business, hotel or restaurant?  Ever have an onboarding experience that sucks?  What made the difference?

How can you have an onboarding experience that has new clients excited and ready to leave you testimonials and referring new clients to your business?

Discover the answer on today’s episode of System To Success Show with host Jay Crutchfield.

Nov 04, 202110:46
How To Land Your First 5-Figure Speaking Gig Part 2

How To Land Your First 5-Figure Speaking Gig Part 2

Pegine Echevarria is back again sharing her strategies to landing 5-Figure Speaking Gigs.

Could you use an additional stream of revenue to your business?

Interested in getting paid to speak about a topic you love to talk about or are an expert on?  Don’t know where to start? You are in for a treat.  Today’s guest, Pegine Echevarria, is back again to share how to land 5-figure speaking deals on today’s episode of System To Success Show with host Jay Crutchfield.

To find out more about Pegine, check out her website:

https://www.pegine.com/

Nov 03, 202129:33
Land Your First 5-Figure Speaking Gig

Land Your First 5-Figure Speaking Gig

Want to add an additional stream of revenue to your business?

Interested in getting paid to speak about a topic you love to talk about or are an expert on?  Don’t know where to start? You are in for a treat.  Today’s guest, Pegine Echevarria shares how to land 5-figure speaking deals on today’s episode of System To Success Show with host Jay Crutchfield.

To find out more about Pegine, check out her website:

https://www.pegine.com/

Nov 02, 202134:32
Interview Your Way To Becoming An Expert

Interview Your Way To Becoming An Expert

Do you know one of the fastest ways to build authority and credibility?  It’s the same strategy that Oprah Winfrey, Larry King, Barbara Walters and so many other well-known interviewers have used? Interviewing your way to the top. Discover how you can use this same strategy to build credibility and your business on today’s episode of System To Success Show with host Jay Crutchfield.

Nov 01, 202110:11
Auditing Your Sales Funnel To Increase Conversions

Auditing Your Sales Funnel To Increase Conversions

Sales Funnels not converting? People not opting in to access your lead magnet freebies or webinars? People no-showing on strategy sessions? 

Trouble figuring out what to do next? Before you decide to chalk it up as a loss, find out how to take a successful audit of your sales funnel and sales process on today’s episode of System To Success Show with host Jay Crutchfield.

Oct 31, 202114:51
Storytelling In Your Marketing To Attract Clients

Storytelling In Your Marketing To Attract Clients

Remember those lectures you had in school where all you would hear is, “blah, blah, blah, blah.”  Daydreaming about what you are going to do after class.  Why?  Because the instructor didn’t capture your attention.  Wasn’t relating to you.  Want to know the story structure that box office hits use to grab your attention?  Might spoil going to the movies from now on BUT you’ll discover how to use it to attract more business. Find out on today’s episode of System To Success Show with host Jay Crutchfield.

Oct 30, 202114:33
How To Multiply Your Business Income With 50% Less Effort

How To Multiply Your Business Income With 50% Less Effort

Do you find yourself exhausted, feeling burned out and overworked? Seems like there is never enough time in the day to accomplish ALL the operations, marketing and sales tasks on your todo list.

Asking yourself questions like, “Should I use this email marketing tool” or “Am I ready to hire someone for my Sales Team” or “Should I just hire a VA to take care of this”?

Read to find out what to focus on right NOW?

Find out on today’s episode of System To Success Show with host Jay Crutchfield.

Oct 29, 202110:60
Crafting Your Signature Story To Go Viral! Part 2

Crafting Your Signature Story To Go Viral! Part 2

Carla is back at it again to assist you with going viral. She continues to answer the question, How do you tell your story in a way that sets you up to go viral and have massive exposure? Get your pens and notepads ready so you can take notes and implement the gems from today’s episode of System To Success Show with host Jay Crutchfield and special guest Carla Rieger.

Find out more about Carla Rieger here:

https://carlarieger.com/

Oct 28, 202124:17
The Two Biggest Mistakes That Slow Your Business Growth

The Two Biggest Mistakes That Slow Your Business Growth

Why is it that some coaches and consultants are in high demand, while many others struggle along, never sure where their next project is going to come from?  As we’ve worked with many business owners through our Hyper Distribution program, we’ve noticed two big mistakes the most highly paid business owners always avoid. Want to know what these mistakes are and how to avoid them? Find out how on today’s episode of System To Success Show with host Jay Crutchfield.

Oct 27, 202107:05
Crafting Your Signature Story To Go Viral!

Crafting Your Signature Story To Go Viral!

How do you tell your story in a way that sets you up to go viral and have massive exposure? What are the steps to move and inspire people in a way that they want to share and replay it over and over again? Find out the answer on today’s episode of System To Success Show with host Jay Crutchfield and special guest Carla Rieger.

Find out more about Carla Rieger here:

https://carlarieger.com/

Oct 26, 202125:05
Confessions of a CEO on Marketing Failures

Confessions of a CEO on Marketing Failures

Sometimes the expectations of CEOs on revenue growth and responsibility don’t necessarily match with the expectations of Chief Marketing Officers or external marketing agencies and partners.  Why is there a breakdown between them?  What can be done to make sure that the CEO or business owner’s expectations are met? Find out the answer on today’s episode of System To Success Show with host Jay Crutchfield.

Oct 25, 202110:15
How To Quickly DISQUALIFY Coaching & Consulting Prospects

How To Quickly DISQUALIFY Coaching & Consulting Prospects

Sometimes we may focus on qualifying prospects which may take longer than necessary.  What if we can DISQUALIFY prospects to quickly separate the tire kickers from the super ready?

Find out the answer on today’s episode of System To Success Show with host Jay Crutchfield.

Oct 25, 202108:00
I Don’t Know Or Care About You

I Don’t Know Or Care About You

“I Don’t Know Or Care About You!”  That’s what many prospects may be thinking when they come across our paids, products or services.  Why are they thinking that?  How can we get them to know us, like us, and trust us? Find out the answer on today’s episode of System To Success Show with host Jay Crutchfield.

Oct 23, 202109:02
How To Crush Fear & Show Up Powerfully In Your Marketing Videos

How To Crush Fear & Show Up Powerfully In Your Marketing Videos

Do you have a fear of being on camera?  Care too much about what people think about your hair, clothes, facial expressions and speech? I understand, I’ve been there.  Want to break through that fear so you can make a profound impact on your audience?  Find out the answer on today’s episode of System To Success Show with host Jay Crutchfield.

Oct 22, 202107:26
Key Performance Indicators - Are You Tracking or Lacking?

Key Performance Indicators - Are You Tracking or Lacking?

Do you have measures setup in your business for achieving your goals?  How does an email you send, social media post, or paid ad you run directly relate to your key performance indicators (KPIs)?  Find out the answer on today’s episode of System To Success Show with host Jay Crutchfield.

Oct 21, 202105:18
Which is Better - Organic Posts or Paid Ads?

Which is Better - Organic Posts or Paid Ads?

Is organic posting on Instagram, Facebook, LinkedIn or TikTok,  better than paid advertising on these platforms? Does organic still work? Should I be running paid advertisements for my offers? The answer may shock you. Find out the answer on today’s episode of System To Success Show with host Jay Crutchfield.

Oct 20, 202108:32
Personal Branding Domination Strategies Part 2

Personal Branding Domination Strategies Part 2

Lethia Owens is back for Part 2 to share more of her strategies to dominate in the marketplace. Lethia is ranked # 8 in the world in Personal Branding.  Sit back and enjoy this episode of the System To Success Show hosted by Jay Crutchfield.

Oct 19, 202132:51
How To Destroy All The Hate From Social Media

How To Destroy All The Hate From Social Media

Ever seen the comments from social media posts and paid ads and thought, “what the heck did I do to you?”  You’re not alone. There are 3 keys that my team and I use to extract value from the most outrageous things people are saying.  Want to know how? Tune in to today’s episode of System To Success Show to find out with host Jay Crutchfield.

Oct 18, 202105:04
How To Breakthrough Average Results In Your Business

How To Breakthrough Average Results In Your Business

Ever feel like your results in your business continue to fall short?  Feel stuck and don’t know where to turn? Emails not being opened, no engagement with content, calendar not filled with strategy sessions or discovery calls? Find out how to get unstuck and have breakthrough results in today's episode with Jay Crutchfield.

Oct 17, 202106:35
How To Set Boundaries In Your Business

How To Set Boundaries In Your Business

Ever feel like clients are contacting you at all hours expecting a response in the next 5 minutes, no matter the time?  Have you received multiple "urgent" messages from teammates wanting a response when you’re Netflix and chilling with your significant other?  Are you thinking about business when you are at home and thinking about home when you are doing work in your business?  You are not alone.  Find out how to be the most present in whatever activity you are doing and set clear expectations upfront in today's episode with Jay Crutchfield.

Oct 16, 202107:56
How To Provide More Value To Your Potential Clients

How To Provide More Value To Your Potential Clients

How can you provide more value to your clients to get them ascending to your higher ticket offers?  How can you multiply your value so you can move and inspire potential clients to take action?  Discover how on today’s episode of System To Success Show with host Jay Crutchfield.

Oct 15, 202105:58
How To Get More Work Done With Less Effort

How To Get More Work Done With Less Effort

Ever wonder how you multiply your results with less effort?  Working harder isn't the answer.  Find out the answer with host Jay Crutchfield.

Oct 14, 202107:12