Please Watch My Film

Before you get started creating marketing collateral for your film, you need to build an audience avatar. Building an audience avatar for your film is an important part of the marketing process. This is going to be one of those pinnacles of your marketing research that will help you design targeted marketing campaigns so you can ideally get your film seen by the audience that most appreciate it. But not everyone knows how to build an avatar of their target audience. We tend to get the idea of creating group audience profiles, but we forget to really dig down so we can create meaningful marketing content that really hits where we want it to. In this episode of Please Watch Your Film, our host Tae will walk you through how to build your own. 

As we learned in the last episode of Please Watch My Film having a website for your independent film is crucial. Not only does it give you a digital space where you have full control over your content and the user experience, but it gives you a hub to send everyone to. Websites really are a crucial part of your indie film marketing strategy. And if you're working on a project right now and don't have a website, it's time to make one right now. In this episode of Please Watch My Film we're talking about why websites are crucial and what you need to think about when you build yours.

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The Blair Witch Project (1999) is one of the most famous film marketing campaigns. In fact, it was the first viral film marketing campaign which is why it's the perfect first case study for us to tackle. In this episode of Please Watch My Film, we're going to be breaking down the marketing campaign that took a $60,000 marketing campaign and turned it into the most profitable independent film that brought in $248-million worldwide. We are going to be doing a review of the overall campaign, talking about why it was so revolutionary and talking about the key takeaways for you and your future film marketing campaign. 

Welcome to the inaugural episode of Please Watch My Film where we do a quick-and-easy introduction to film to get the ball rolling. We're chatting about why film marketing is so important to your project and your overall career, then covering the very basics of how you can work towards successfully marketing your next film. 

This is an introductory episode that doesn't necessarily dive too deep on any one concept, but it does answer a number of burning film marketing questions, including:

• Why is film marketing so important?
• How can you market your film well?
• What is the difference between film marketing and film promotion?

If you have your own question that you want to be answered on the Please Watch My Film podcast or have a topic you'd like to hear discussed, please email us at film@taehaahr.com. You can head to taehaahr.com/film to sign up to receive the Film Marketing Friday emails which deliver film marketing resources directly to your inbox every Friday. 

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Film marketing is highly undervalued but is one of the most important aspects of independent film making... at least if you want your film to be seen. But filmmakers time and time again forget about it, set it aside or simply don't have the budget. While I love film, I love filmmakers and I think there are some amazing indie pieces that deserve to find their audience. So, I've set out on an little adventure called the Please Watch My Film podcast where I'm going to teach filmmakers how to market their films. Every week as part of Film Marketing Friday at TaeHaahr.com, we're going to be dropping a new podcast episode that will discuss an important aspect of film marketing. We're excited to see your film, but we want to find it organically, so here's how you make that happen!

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