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The Tailwind Audio Experience

The Tailwind Audio Experience

By Staff at Tailwind

A collection of short form audio updates weekly (The Tailwind Digital Minute) and longer episodic podcasts (The Tailwind Twenty) from the minds at Tailwind in Tempe, AZ. Get the latest updates in digital marketing trends, technologies and more.
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What Matters Most To Consumers Looking At Reviews

The Tailwind Audio ExperienceMar 09, 2020

00:00
05:18
What Matters Most To Consumers Looking At Reviews

What Matters Most To Consumers Looking At Reviews

On this week's edition of the Tailwind Digital Minute, we look into two big reports focused on how users perceive fake or forced product reviews.

Mar 09, 202005:18
Mobile App Advertisers Barred From Facebook Device Data

Mobile App Advertisers Barred From Facebook Device Data

In this week's edition of our short marketing podcast, we look at limitations to Facebook's mobile app data, a big acquisition by Salesforce & more.

Mar 02, 202004:21
Is Twitter Adding Stories? | Bing's New Webmaster Tools

Is Twitter Adding Stories? | Bing's New Webmaster Tools

In this week's episode of our short marketing news podcast, we look into Twitter's acquisition of "Stories" tech, Bing's new SEO tools and more!

Feb 24, 202005:26
Shopify's Q4 Performance And Microsoft's Bing Pushback

Shopify's Q4 Performance And Microsoft's Bing Pushback

Shopify has revealed some stellar Q4 revenue numbers in part to their marketing offerings while Microsoft is facing backlash to a search extension.

Feb 17, 202005:01
Google's Experiencing Highs And Lows

Google's Experiencing Highs And Lows

Google is riding high on their successes and status as the biggest advertising platform in the world but that also brings anti-trust investigations.

Feb 10, 202004:49
Featured Snippets Are No Longer On First Page Rankings?

Featured Snippets Are No Longer On First Page Rankings?

In This Episode We Look At The Change To Google Search Rankings And Featured Snippets, Monetizing Consumer Data And Offline Tracking With Pinterest.

Jan 27, 202005:23
Google's Cookies Crumble | Walmart Search Ads

Google's Cookies Crumble | Walmart Search Ads

On this week's flash briefing we go over the upcoming removal of third party cookies from Google Chrome and Walmart's new sponsored ad opportunities.

Jan 20, 202005:02
New Social Ad Updates | Spotify Podcast Ad Placements

New Social Ad Updates | Spotify Podcast Ad Placements

We're kicking off the New Year in style with a relaunch of our weekly marketing Flash Briefing. Catch up on social media ads and Spotify's podcasts!

Jan 13, 202005:08
An Update On Google's Local Search Rankings

An Update On Google's Local Search Rankings

It's a quick little update episode this week as we look in to Google's dominance of local and map search rankings. 

Dec 03, 201903:07
Google Ads Reporting Errors | Facebook Brand Safety

Google Ads Reporting Errors | Facebook Brand Safety

Welcome our newest media analyst to the flash briefing as we look into Google Ads reporting issues, Facebook's brand security tools and more!

Nov 25, 201904:50
Has TV Ad Spending Peaked? | LinkedIn Data Validation

Has TV Ad Spending Peaked? | LinkedIn Data Validation

The reign of TV advertising may be coming to an end while marketing on Digital platforms, like LinkedIn, is updating and growing every day,

Nov 18, 201904:56
Restaurant Ads In Uber Eats? | Nielsen Splits Up Business

Restaurant Ads In Uber Eats? | Nielsen Splits Up Business

Learn more about some of the new advertising updates on the horizon for Uber Eats and Nielsen in this week's edition of our marketing flash briefing.

Nov 11, 201904:27
Facebook Message Icebreakers | Google Purchases Fitbit

Facebook Message Icebreakers | Google Purchases Fitbit

Get a speedy update on last week's hottest digital marketing stories from Facebook's new icebreaker features to Google's acquisition of Fitbit.

Nov 04, 201904:17
Featured Snippets Unfair To Mobile? | Text Ad Lead Forms

Featured Snippets Unfair To Mobile? | Text Ad Lead Forms

Listen in as we look into reports that featured snippets are less likely to appear on mobile, the new lead forms for Google text ads, and more marketing news!

Oct 27, 201905:08
Facebook Search Ads | Google Affinity Audiences

Facebook Search Ads | Google Affinity Audiences

It's a longer episode this week as we break down Facebook's returning search ads, Snapchat's new dynamic ad beta, and Google's new search ad audiences!

Oct 22, 201905:37
Twitter Apologizes For Privacy Issues | Automated SEO Tasks

Twitter Apologizes For Privacy Issues | Automated SEO Tasks

Dig deeper into marketing news with us as we look into Twitter privacy violations, automated SEO offerings and Google Shopping Network Partner decreases.

Oct 14, 201904:36
A Merger Creates A Marketing Titan | Privacy Compliance

A Merger Creates A Marketing Titan | Privacy Compliance

Taboola and Outbrain are combing forces to create a massive marketing juggernaut, GDPR compliance is benefitting companies and we're digging in to both.

Oct 08, 201904:17
In-Stream Ad Insights | Google's French Publisher Feud

In-Stream Ad Insights | Google's French Publisher Feud

Google won't be paying french publishers copyright fees AND Instagram's in-stream video ads are outperforming story ads? Let's find out what's going on!

Sep 30, 201904:24
Is Amazon Manipulating Search? | Facebook Pixel Issues

Is Amazon Manipulating Search? | Facebook Pixel Issues

In this marketing flash briefing we look into allegations against Amazon, the results of Facebook Pixel issues and Google's new breadcrumb report.

Sep 23, 201904:07
Customer Journey Analytics And A New Local SEO Tool

Customer Journey Analytics And A New Local SEO Tool

In this flash briefing, hear more about Adobe customer journey analytics, local Google algorithm tools for SEOs and a new way to grow audiences in Facebook.

Sep 16, 201904:06
Tailwind's Digital Minute - Episode 25 - September 9th, 2019

Tailwind's Digital Minute - Episode 25 - September 9th, 2019

Facebook is introducing a new automated lead generation tool to messenger, there's a new audio advertising marketplace on the horizon and Google is letting you swipe left and right on movies you like! We break it all down here in this week's edition of the Digital Minute.

Sep 09, 201903:31
Tailwind's Digital Minute - Episode 24 - August 26th, 2019

Tailwind's Digital Minute - Episode 24 - August 26th, 2019

Twitter launched new video ads last week while Google was working to improve their ad delivery platform and industry privacy guidelines as a whole.

Aug 26, 201903:40
Tailwind's Digital Minute - Episode 23 - August 19th, 2019

Tailwind's Digital Minute - Episode 23 - August 19th, 2019

LinkedIn's launched a new Audience Engagement Insights tool while Zero-Click searches and the Customer Data Platform industry continue to expand quickly!

Aug 19, 201904:12
Tailwind's Digital Minute - Episode 22 - August 12th, 2019

Tailwind's Digital Minute - Episode 22 - August 12th, 2019

This week, Alex Kulpinski and Ryan Gudmundson sit down to discuss Microsoft's PromoteIQ acquisition and Google showing playable podcasts in results.

Aug 12, 201903:49
 Tailwind's Digital Minute - Episode 21 - August 5, 2019

Tailwind's Digital Minute - Episode 21 - August 5, 2019

This week, Kai Ciancio and David Ericson sit down to discuss Spotify ad targeting tools, Google My Business search performance and more.

Aug 05, 201904:24
Tailwind's Digital Minute - Episode 20 - July 29, 2019

Tailwind's Digital Minute - Episode 20 - July 29, 2019

This week, Tailwind's David Ericson and Mackenzie Nance discuss the growth of Pinterest's ad platform, Facebook's profits and the newest Google Display tool. 

Jul 29, 201903:37
Tailwind's Digital Minute - Episode 19 - July 22, 2019

Tailwind's Digital Minute - Episode 19 - July 22, 2019

This week, Alex Kulpinski and Andrew Karlovsky discuss new updates to Facebook's ad aspect ratios, Google Parallel Tracking and Amazon Prime Day.

Jul 22, 201904:30
Tailwind's Digital Minute - Episode 18 - July 15, 2019

Tailwind's Digital Minute - Episode 18 - July 15, 2019

This week, Kai Ciancio and Priscilla Plazola discuss two newly launched marketing services and reflect on Facebook's user transparency updates.

Jul 15, 201904:24
Tailwind's Digital Minute - Episode 17 - July 8, 2019

Tailwind's Digital Minute - Episode 17 - July 8, 2019

 Bri Larkin and David Ericson discuss the separation of Watson Marketing from IBM and the return of Facebook reach estimates for custom audiences.  

Jul 08, 201903:56
Tailwind's Digital Minute - Episode 16 - July 1, 2019

Tailwind's Digital Minute - Episode 16 - July 1, 2019

Bri Larkin and David Ericson discuss updates in advertising on Instagram and Twitter as well as the recently popular concerns with malvertising. 

Jul 01, 201904:21
Tailwind's Digital Minute - Episode 15 - June 24, 2019

Tailwind's Digital Minute - Episode 15 - June 24, 2019

David Ericson hosts this week covering Google Display and Video 360 Updates, and a new Digital Safety group from Procter & Gamble and Unilever.

Jun 24, 201903:49
Tailwind's Digital Minute - Episode 14 - June 17, 2019

Tailwind's Digital Minute - Episode 14 - June 17, 2019

David Ericson hosts this weeks briefing focused on Facebook's new market research app, as well as Verizon Media's new DSP tool that marketers can utilize.

Jun 17, 201903:50
Tailwind's Digital Minute - Episode 13 - June 10, 2019

Tailwind's Digital Minute - Episode 13 - June 10, 2019

This week David Ericson covers updates to Google's search algorithm as well as some anti-trust happenings in the world of Facebook, Google, Apple, and Amazon.

Jun 10, 201903:50
Tailwind's Digital Minute - Episode 12 - June 3, 2019

Tailwind's Digital Minute - Episode 12 - June 3, 2019

Tailwind's David Ericson delivers this week's flash briefing. This week we cover Google letting enterprise users escape Chrome's ad-blocking restrictions, as well as a new Foursquare acquisition from Snap. Remember Foursquare?

Jun 03, 201904:09
Tailwind's Digital Minute - Episode 11 - May 28, 2019

Tailwind's Digital Minute - Episode 11 - May 28, 2019

Facebook removes 2.2 billion accounts, Instagram sees slight upticks in user activity, and Google launches an update to their mobile SERPs. 

May 29, 201904:16
Tailwind's Digital Minute - Episode 10 - May 13, 2019

Tailwind's Digital Minute - Episode 10 - May 13, 2019

Google IO 2019, Chatbots and Podcasts in Search.. oh and a noisy bird.

May 15, 201904:48
Tailwind's Digital Minute - Episode 9 - May 6, 2019

Tailwind's Digital Minute - Episode 9 - May 6, 2019

This week, Instagram announces shoppable CTAs for influencers, Facebook F8 developer conference, and podcast ad spending on the rise.

May 07, 201904:40
Tailwind's Digital Minute - Episode 8 - April 28, 2019

Tailwind's Digital Minute - Episode 8 - April 28, 2019

Is Instagram testing a removal of Like counts? In-store cameras poised to guess your sex, age, and mood, and Slack considers an IPO.

Apr 28, 201904:29
Tailwind's Digital Minute - Episode 7 - April 21, 2019

Tailwind's Digital Minute - Episode 7 - April 21, 2019

The Facebook Portal goes on sale for 50% off, Zoom and Pinterest IPO, and do ads make sense for Netflix?

Apr 23, 201903:08
Tailwind's Digital Minute - Episode 6 - April 14, 2019

Tailwind's Digital Minute - Episode 6 - April 14, 2019

Some food delivery robots get their shot at Northern Arizona University, while Alexa sees some of the first HIPAA compliant skills come to fruition. 

Apr 15, 201904:06
Tailwind's Digital Minute - Episode 5 - April 7, 2019

Tailwind's Digital Minute - Episode 5 - April 7, 2019

Bing globally launches Action Extensions while Walmart and Google Home Assistant devices being to play nice.

Apr 07, 201903:18
Tailwind's Digital Minute - Episode 4 - March 31, 2019

Tailwind's Digital Minute - Episode 4 - March 31, 2019

This week, Alex gives his insights on Facebook's new shift in reported ad metrics, and we dive into the  study showing "drunk shopping" to be a $48 billion dollar industry.

Apr 01, 201904:18
Tailwind's Digital Minute - Episode 3 - March 24, 2019

Tailwind's Digital Minute - Episode 3 - March 24, 2019

Google announces Stadia, and LinkedIn is finally catching up with lookalike audience targeting.

Mar 26, 201903:15
Tailwind's Digital Minute - Episode 2 - March 17, 2019

Tailwind's Digital Minute - Episode 2 - March 17, 2019

This week we cover a new Google Ad format for Google Images as well as our thoughts on agencies adopting AI and machine learning into their spectrum of offerings.

Mar 20, 201904:07
Tailwind's Digital Minute - Episode 1 - March 3, 2019

Tailwind's Digital Minute - Episode 1 - March 3, 2019

Come check out our new short-form podcast pulled directly from the Tailwind Flash Briefing available on your Amazon Echo enabled device. This week we cover the discontinuation of the Amazon Dash buttons, Google's decision to remove the average position metric in Google Ads, and Instagram's new Local Business pages.

Mar 05, 201903:21