I’m George / @georgebettany and I run a company called Sanctus / @sanctus
Everyday I upload my personal voicenotes and share how I’m feeling and what I’m really thinking as I run the business
I also upload a longer episode every week with co-host Scott (Creative Director at Sanctus) and we get some of my friends on the podcast to ‘talk business’ with me, from investors and entrepreneurs to athletes and youtubers
In this episode I invite George and Vic, early employees at Sanctus, on the podcast to answer some difficult questions ...
Am I a good boss?
What’s the most difficult thing about working with me?
What was your first impression of me?
How would you rate me as a boss /10?
In this episode, I talk about my “why” - why I love business, why it’s my passion and why I want to do it differently
I’m joined by Scott and George and I didn’t really like this episode at first because it’s all about me and I get interrogated on the difficult stuff - failure, rejection, struggles with my own mental health - it’s the first time I’ve ever talked about any of this
They ask me how I got to Sanctus, from playing professional football and doing magic tricks, to setting up my businesses, dropping out of Uni and then running away from it all - I’ve never shared any of this before either and it gets pretty dark to be honest
It’s my story so far so hopefully it explains how I got here and why I care so much about finding your purpose, your passion and being yourself - GB x
In this one I talk about doing ‘couples therapy’ for the last 2 years and how weird it’s been for me to get used to and understand - at first I was sceptical and didn’t think it would be a good investment, but I’m now starting to see the impact - GB x
This week I found out that one of our investors has been listening to my voicenotes ... I also know that some of our biggest customers follow me on insta and most of my employees follow or listen too - In this one I talk about how it feels to know they’re listening and how me being real on here has impacted me and the company - GB x
#60 This one is a big update on my role (and James’ - my cofounder) that I shared internally with everyone in the company ahead of our Q2 strategy meeting last month.
This is the first time I’ve ever publicly shared one of my internal voicenotes so I’ve debated putting this one out as it feels very personal and quite exposing
It’s a proper look into what I do and the company so let me know what you think :)
In this episode we’re talking business with Haydn Elliott
Haydn is the host of The Inspiration Space Podcast and co-owner of F45 Oxford Circus
I met Haydn for the first time in 2017 when he asked me to come on his podcast and since then we’ve become good friends
In this one Haydn talks about how starting his podcast and building it on his own from nothing helped him rebuild his confidence and self-belief after struggling with his mental health
He describes it as just ‘exhausting’ and like ‘going 12 rounds every day’ and as Scottie asks more questions I can tell it’s the first time he’s spoken about some of this stuff ...
Haydn also talks about what he’s learned about himself building F45, his gym in Oxford Circus that he runs with his best mate Tristan Smith, and we talk about everything from what drives him, to what he’s proud of and how he balances his ‘inner chimp’ with being himself
Haydn’s pure passion for life and for health & fitness (both mental & physical) is pretty special and his realness in an industry that is often criticised for lacking authenticity is inspiring
Absolutely top guy and one of the people I feel lucky to have got to know and met through doing what I do - hope you enjoy :)
In this one I talk about how a shift in my role at Sanctus has impacted me and how the last few weeks have probably been the hardest I’ve ever had to work through. Completely lacked belief in myself, didn’t really want to go to work, and didn’t want to talk about it when I got home. I didn’t know what to do and I had no idea where to start - GB x
#58 In this one I talk about how I’m feeling on the last day in the office before we move into our new one ... we’ve been in here since the very beginning when it was just me and James sharing a desk so it’s a weird feeling - GB x
In this episode we're Talking Business with Howard Kingston
Howard is the founder of Velocity Academy and Adludio (formerly Future Ad Labs)
In this episode Howard talks to us about:
- How he was driven by fear and a willingness to prove that he wasn't a 'f*ck up' in the early days
- How his education and being kicked out of school impacted him
- How the energy of what drives him today has changed as he's learned more about himself
- What it felt like building and running one of the fastest-growing tech companies in the country
- How he is still learning to be more real and vulnerable in business
I've known Howard since 2012 when we were both starting out and were on the same tech accelerator together
Back then Howard was a huge inspiration for me and to see how his journey has played out since then has been amazing - for some reason I got quite emotional in this episode as we talked about how far he’d come and what he’d been through
Howard is one of the best I've ever met, and possibly the most driven, ambitious, determined individual I know, and it was an absolute pleasure catching up with him - hope you enjoy :) GB x
In this episode we’re Talking Business with Joanna Montgomery
Jo is the founder and CEO of Little Riot
Her first product Pillow Talk went viral online as a project at University and over the last 9 years she has built the company and launched the product to 1000s of customers
In this episode Jo talks about:
- the emotional struggle of building the company on her own
- how she has dealt with the hate-mail
- the toll the last 9 years had on her physical/mental health
- how she became Britain’s strongest woman (?!)
- her shocking experience of working with investors as a female entrepreneur
This has been the most personal episode we’ve recorded and it was amazing to hear more of Jo’s story and what she’s learned about herself along the way ...
Super honest, absolute grafter and a genuinely caring person who just wants to do good in the world and have a positive impact on people’s lives
Have a listen, let me know what you think and I hope you enjoy :)
In this one I’m pissed off after hearing about another business going bust - on the outside / social media they looked like they were smashing it - the founder has since written an open letter explaining what was really happening on the inside - why can’t we be f*cking real in business? We need to cut the bullsh*t, change the culture and show that honesty and authenticity is good - GB x
In this one I record a quick voicenote moments before my first ever therapy session to capture how I’m feeling and I talk about how I’m now worried that I’ve told too many people about it ... including my Dad! GB x
In this episode we’re talking business with James Connelly
James is the founder of Fetch, a company he started back in 2009 when he was just 23, and in 2014 the company was acquired by Dentsu Aegis for a reported $48m.
Fast forward to today, and 10 days ago James announced that he was stepping down from the company and in his own words ‘having a gap year’
In this episode James talks about:
- why he decided to step down
- how it feels not having a job anymore
- how it felt running a big company in his 20’s
- how he balanced his ‘polished’ image vs. being his real self at work
- what it feels like to make a lot of money (‘James are you a millionaire?’)
- how he’s trying to be more open and honest online for the first time and what that feels like
James has been a big inspiration for me as a young entrepreneur and I absolutely loved talking to him about business and life in this episode - I hope you enjoy too :)
Ps. Make sure you follow James on insta @iamjamesconnelly
In this episode we’re Talking Business with Jason Stockwood
Jason is the Vice Chairman of Simply Business and it’s difficult to sum up his career in a paragraph ...
Vice-Chairman & CEO at Simply Business (acquired for £400m in 2017)
Non-Exec at Skyscanner
MD of Match.com & Lastminute.com
Simply Business won ‘best place to work in the UK’ in ‘15 & ‘16
Jason was voted ‘Best Leader in the UK’ in 2016
and in 2018 he published his first book ‘Reboot’
Jason has also invested in 25 companies, including Sanctus.
In this episode Jason talks to us about:
- how making money isn’t the end goal
- how growing up on a council estate and studying philosophy translated to being good at business
- why the existential question ‘who are you?’ drives him so much
- how it felt to make a life-changing amount of money
- why genuinely caring about people has been good for business
Jason is one of the most successful people I know but also one of the most genuine and I felt lucky to get the chance to sit down and talk business with him for an hour - hope you enjoy :)
In this one I talk about what it’s been like getting to know some of the most successful people I’ve ever met and how it feels to get the chance to sit down and talk business & life with them on the podcast - GB x
In this episode we’re Talking Business with James
James is my best mate and co-founder @sanctus and in this one we talk about one topic in particular ...
‘How you do business is more important then why you do business’
We started by talking about the concept of a ‘glassbox brand’ and how companies have nowhere to hide anymore now that people get to see behind the scenes through social media and platforms like Tripadvisor, Glassdoor and even Netflix.
We talk about companies like Revolut, SportsDirect, Boohoo and Qantas and Scott asks us about how we run Sanctus and what that’s been like for us - we also do a round-up of our last 3 guests ... Tom, Damien & Mills
This is the kind of conversation me and James have every day so it was fun to get him on the podcast and Talk Business - it won’t be the last time we have him on!
I’d love to know what people think about this topic - email me on email@example.com if you have any thoughts/feedback - hope you enjoy :)
#035 I’m scared of giving away our finances
In this one I talk about building the finance team, giving away control and how I feel about it 😱💰*
I also talk about avoiding finance with my last business and looking back, although others managed it, I wish I’d been more involved - GB x
Talking Business with Mills | Episode 9
Mills is the co-founder of ustwo, a company he has built w/ best mate Sinx over the last 15 years, with 100s of employees and studios all over the world
More recently Mills has built and invested in many different companies and last year he also launched his podcast ‘THE JFDI CAST’
In this episode Mills talks about:
- how it feels putting your purest, realest self out online and at work every day
- what he’s learning about himself working with his therapist
- what it’s like being yourself when running a big company and you’re losing millions of £££s
Mills has been a huge inspiration for me ... he was the first person to show me that you really can be yourself in business and this is probably the most excited and emotional I’ve been on the podcast ...
There’s some serious nuggets of wisdom inside Mills’ brain and the more he talks the more gold we find so it’s worth listening all the way through to the end and I hope you enjoy :)
In this episode we’re Talking Business with Damien Lane - Damien is a partner at Episode 1 VC and a prolific angel investor - in this one Damien talks about what it’s like ‘being himself’ as an investor, how he’s made his money, stories from some of his favourite investments and Damien is also an investor in Sanctus so we talk about our relationship and how great/challenging we are to work with - Hope you enjoy! GB x
FROM PLAYING AT GLASTONBURY TO DRAGONS DEN •
In episode 7 we’re talking business with one of our investors ...
Tom is an entrepreneur + angel investor and has an amazing story where he started his career in a band playing at Glastonbury ...
Tom talks about how he made his money and got to where he his building his most recent company profitably from the ground up
Scott asks the questions and asks Tom ...
- Why he invested in Sanctus?
- Does he want to make money or have social impact?
- Does he want us to sell the company?
I absolutely loved getting to know Tom more and I hope you enjoy it :)
I’ve met with a few people this week who have all said the same thing to me ... I’m scared of failing ... something that’s held me back a lot and holds everyone back ... it’s a massive topic that I’ll cover in a full episode on Talking Business at some point but I wanted to get my thoughts down in this voicenote first - GB x
In this one I talk about some of the feelings I’ve been keeping below the surface, some of what I’ve learned about myself recently, and how the experience of Sanctus coach @valentina has helped me see things differently - GB x
In this one I talk about how long it took to get 1000 listeners compared to 2000 listen(er)s ... I talk about what life’s like at Sanctus right now & how I’m keeping the right frame of mind, and I have some exciting news GB x
In this episode we’re Talking Business with my best mate/co-founder @jdroutledge - we talk about our 50-year vision and business plan, why a 5-year exit plan can cause problems, and what we’d do if we were offered £10m tomorrow - WOULD WE SELL SANCTUS? | Ep. 6 w/ @jdroutledge
I recorded this one last Friday after a long week and didn’t upload it because I didn’t think it was any good ... but that’s not very Talking Business so f*ck it I’m uploading it now and I don’t care what you think 👀 ... (here’s a few snippets) ... ‘It’s a Decathlon not a sprint’ ‘Don’t start a business’ ‘AVOID AT ALL COSTS!’ 😂 - GB x
In this one I talk about why we now need a business plan more than ever, how it’s constantly changing, and how in the early days having a 42 page business plan with a SWOT analysis and 5 year financial projections really didn’t matter ...