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Taproom Success

Taproom Success

By TaproomSuccess.com

Taproom Success is the only podcast dedicated to providing brewery owners and operators with all the tools needed to run a successful brewery taproom business. Each episode will provide tips and strategies to achieve taproom success in the areas of marketing, food service, finances, e-commerce, software systems, business strategy and more.
How to Use Taproom Data to Drive Sales Growth
How to Use Taproom Data to Drive Sales Growth
In today's episode we dive deep into taproom data to provide you with actionable strategies to increase sales. Andrew shares the highlights from 9,000 unique taproom customer visits and breaks down the key takeaways. If you're looking to increase taproom sales, you won't want to miss this episode. Key Topics The importance of to-go beer, and asking for the sale (how to 5x your to-go beer sales) Are guests spending more in the taproom post-pandemic? Short answer: Yes. (And tips on how you can take advantage of this trend) Average tip percentages from guests who purchase to-go beer (and those who don't)
26:54
January 23, 2023
2023 Taproom Goal Setting
2023 Taproom Goal Setting
It's the New Year, time to set goals for your taproom business. In today's episode we dive deep into goal setting fundamentals, frameworks and tactics to make those New Years' Resolutions stick! Taproom Goal Setting Basics Start with a year-end review Get the goals in writing Get the on the calendar (if you don't schedule it, it won't happen) Learn how to identify the most important goals Use outcome goals (what you want to achieve) in tandem with process goals (what you need to DO in order to hit the goals) Read the full Goal Setting Post here
21:52
January 09, 2023
How to Build a Taproom Sales Plan
How to Build a Taproom Sales Plan
In today's episode we'll walk through the steps to build your taproom sales plan for the new year. We'll dig in on best practices to build your sales model, tactics to get started (and finished with your plan), and how to put the plan into action to achieve success in your taproom. Topics Covered How (and why) to involve your taproom team in the planning process Tips to get started on your sales plan How to overcome common planning challenges  Use this taproom sales plan model
20:29
December 26, 2022
Best Practices: Taproom Customer Service
Best Practices: Taproom Customer Service
In today's episode, we explore tips and strategies to provide great service to guests in your taproom. Andrew Coplon provides a run-down of the "30 Second Conversation" system, which is outlined below: Welcome your guest to the taproom Engage, ask questions, and offer friendly conversation Guide your customer and offer direction on beer choices Let your guest know what they are drinking when you bring their beer Leave the guest feeling appreciated - thank you for coming!
18:43
December 12, 2022
Intro to Taproom Success
Intro to Taproom Success
Welcome to Taproom Success, the only podcast dedicated to providing you with All The Tools You Need To Build A Successful Taproom Business.  The taproom success podcast will provide you with the data, resources, and support you need to manage and grow your taproom business.  Each episode of the podcast will help you achieve taproom success in the areas of marketing, food service, finances, e-commerce, software systems, business strategy and more!
06:60
December 08, 2022