The Tartare Project

The Tartare Project

By Phil Toronto
About
There's no shortcut to building a brand - whether it's a company, a movement or for you personally. Every Tuesday, The Tartare Project sits down with founders, artists, restaurateurs, personalities, investors and anyone else building interesting brands, both large and small, exploring candid (... or, dare we say, raw - get it?) conversations highlighting all of the failures, successes and everything in between along the way.

The Tartare Project is hosted by NYC-based brand focused investor, Phil Toronto ✌🏼

Find us on Instagram:
@philtoronto
@tartareproject
More places to listen
There's no shortcut to building a brand - whether it's a company, a movement or for you personally. Every Tuesday, The Tartare Project sits down with founders, artists, restaurateurs, personalities, investors and anyone else building interesting brands, both large and small, exploring candid (... or, dare we say, raw - get it?) conversations highlighting all of the failures, successes and everything in between along the way.

The Tartare Project is hosted by NYC-based brand focused investor, Phil Toronto ✌🏼

Find us on Instagram:
@philtoronto
@tartareproject
instagram.com/philtoronto

More places to listen

Episode 18 - Emily Abbate (Founder of Hurdle)
Emily Abbate is a freelance fitness writer and editor living in New York City. When she's not tapping words to laptop, the certified trainer, run coach, and seven-time marathoner is working on her podcast Hurdle, which talks to everyone from entrepreneurs to top CEOs and athletes about how they got through tough times—hurdles of sorts—by leaning into wellness. Tune into the Hurdle Podcast: https://podcasts.apple.com/us/podcast/hurdle/id1330434098?mt=2 https://www.instagram.com/emilyabbate/ https://www.instagram.com/hurdlepodcast/ https://hurdle.us
54:06
August 13, 2019
Episode 17 - Sarah Larson Levey (Co-Founder & CEO of Y7 Studio)
Turned off by the yoga scene in NYC, Sarah created the yoga experience she was seeking out: a no mirrors, candlelit, heated vinyasa flow set to a hip-hop playlist. She held her first pop-up class in Brooklyn in 2013 and has been opening studios across the US ever since. With 10 studios opened to date across New York & LA (and even more on deck in the coming months), Sarah has developed Y7 into a lifestyle brand that touches multiple facets of culture through fun collaborations (like Nike, Childish Gambino & Nice Paper) https://www.y7-studio.com/ http://instagram.com/sarah_ayako/ https://www.instagram.com/y7studio/
56:22
August 6, 2019
Episode 16 - Mike Mignano (Co-Founder of Anchor)
Michael Mignano is the co-founder of Anchor, the company democratizing audio by enabling anyone to easily create, distribute, and monetize a podcast. Through Michael's leadership, Anchor has grown to power more than 40 percent of all new podcasts on the market and was acquired by Spotify in 2019 — enabling podcasters of all experience levels and walks of life to have their voices heard. Michael's work has always focused on empowering creators across a variety of mediums. Prior to founding Anchor, Michael led Product for Aviary, growing the photo editing platform's audience to over 100M creators before being acquired by Adobe in 2014. He previously led Digital Product Development for Atlantic Records. https://twitter.com/mignano https://www.instagram.com/mignano/ https://anchor.fm/dashboard
1:00:52
July 30, 2019
Episode 15 - Dee Murthy (Co-Founder of Five Four Group + Partner at Queensbridge Ventures)
Dee Murthy is Co-Founder of Los Angeles based Five Four Group and Young & Reckless. Five Four/MenloClub is the leading men’s fashion membership e-commerce platform with a portfolio of five brands that include: New Republic by Mark McNairy, Grand AC and Oshenta. He is also a seasoned investor and partner at Queenbridge Venture Partners and partner in popular Las Vegas shoe store, 12 AM RUN. He is a co-host with Chris ” Drama” Pfaff in a weekly lifestyle podcast Group Chat, in addition to his business ventures. https://www.instagram.com/deemurthy/ https://www.fivefourgroup.com Check out Dee's podcasts: Group Chat: https://podcasts.apple.com/us/podcast/group-chat/id1311062310 Deetour: https://podcasts.apple.com/us/podcast/deetour/id1449083179
1:09:01
July 16, 2019
Episode 14 - Elias Weiss Friedman (Founder & Creative Director of The Dogist)
Elias Weiss Friedman is the Founder and President of The Dogist. After years in corporate marketing developing a skill set in brand strategy and social media, he was unexpectedly laid off. Elias transformed what most would view as a hardship, into an opportunity. Reconnecting with his childhood passion for photography and dogs, he seized the moment and built The Dogist, one photograph at a time. With hustle, grit and an unrivaled commitment to his art, he built the social media and digital storytelling platform that is now celebrated worldwide by an audience of 3.5 million. He is also a NYT bestselling author, gifted public speaker and proud advocate for many dog rescue and rehabilitation organizations. Nevertheless, humble to the core, he still puts on his knee pads daily and proudly photographs all content for The Dogist with unwavering commitment.  We covered Elias's whole story as per usual on the Tartare Project with him giving solid advice on how to push forward with your passion and grow it into a business just as he did with The Dogist. https://www.instagram.com/thedogist/ https://thedogist.com/ https://www.instagram.com/thedogistcollective/
56:20
July 9, 2019
Episode 13 - Lauren Berlingeri & Katie Kaps (Co-Founders of HigherDOSE)
HigherDOSE is the leading brand in beauty biohacking and infrared light therapy with spa-focused services and information on “getting high naturally”. DOSE = Dopamine Oxytocin Serotonin Endorphins Katie Kaps & Lauren Berlingeri are Co-Founders and Co-CEOs of HigherDOSE. Lauren Berlingeri is dedicated to inspiring others through fitness and naturally-healthy lifestyle practices. After launching her career as an international model, Berlingeri went on to star in her own show, “Woman vs. Workout”—grossing over 15 million views and receiving a Webby Award nomination for Best Host. This experience led to extreme sports hosting for brands such as UFC, EA Sports and IMG. Having cemented her name within the fitness industry, Berlingeri decided to expand her expertise, earning a holistic nutritionist and health coach certification at The Institute of Integrative Nutrition. Katie graduated magna cum laude from Georgetown, studied at The London School of Economics, and was an investment banker at Merrill Lynch before being recruited to be the marketing and business mind behind the San Francisco Marathon. Following the SF marathon, Katie joined Tough Mudder and helped grow the business from $10 million to $150 million in revenue by the time she left.  Grab a HigherDOSE Infrared Sauna Blanket v3 for $50 off with coupon code TARTARE https://www.instagram.com/higherdose/ https://www.instagram.com/ktkaps/ https://www.instagram.com/laurenberlingeri/
57:38
July 2, 2019
Episode 12 - Joe Holder (Founder of Ocho System + Nike Master Trainer)
Joe Holder wears a few hats as the founder of the Ocho System, a Nike Master Trainer, Head of Performance for WHOOP, Creative Director of Wellness for smartwater, co-founder of System of Service... and that's not even everything! The Ocho System is a philosophy that was formulated during Joe's time at the University of Pennsylvania which promotes productivity and progress through physical wellness, but more importantly encourages a goal of being holistically, and wholly, better.  Joe and I had a great conversation covering a lot of his concepts like You, LLC , the plant-based gang and how tasting success is when the hard work really starts. Joe's done an incredible job building his own brand(s) as well as lifting up the brands he's been associated with over the years. You'll hear it in the intro, but my favorite thing about Joe is how much he makes me take a step back and think. https://instagram.com/ochosystem https://instagram.com/systemofservice
1:04:01
June 25, 2019
Episode 11 - Jordan Gaspar (Co-Founder of AccelFoods)
Jordan Gaspar is a Managing Partner of AccelFoods, a venture capital firm investing in consumer products. Jordan oversees deal origination, structure and investment execution, as well as heads up strategy, retailer partnerships, investor relations and general management of the fund.  Jordan co-founded the fund in 2014 with the intention of offering entrepreneurs a unique perspective and approachable capital to help them build their businesses. With 36 portfolio companies and growing, AccelFoods operates as a hands-on partner working with entrepreneurs to bring innovative, high-quality food and beverage products to the forefront of the industry and create the next generation of enduring brands. Venture funds are usually closer to a black box and Jordan gives an extremely candid peek into co-founding a fund. Tune in to hear more about early hurdles, tips for catching her (and AccelFoods) attention, af's unique approach to hiring and a life mantra I'm super on board with 👌🏼 https://www.accelfoods.com Find AccelFoods on Instagram & Twitter
52:48
June 18, 2019
Episode 10 - Matty Mo / The Most Famous Artist
Matty Mo is a Los Angeles-based contemporary artist and marketing entrepreneur best known for creating the conceptual art group, "The Most Famous Artist." It was really fun hearing the thinking behind some of Matty's work. Key topics we covered were the importance of being in control of the narrative you're portraying for your online persona (and that you have more power around that than you might think) as well as leveraging media as a growth hacking tool. The Most Famous Artist.com TMFA on Instagram
1:03:06
June 11, 2019
Episode 9 - Marc Barros (Founder of Moment)
Marc Barros is the co-founder of Moment, the outfitter for photographers and filmmakers. He's also the founder of Hardware Workshop, a workshop series to help fellow hardware founders and the co-founder of Contour, a hands-free camera company that makes action video easy to capture and share. He does startup lessons every week at @marcbarros. We covered SO much and we had a great time. It was especially interesting hearing stories from Marc's first company, Contour, and how the lessons he took away from his experience competing with GoPro for years shaped his approach to starting Moment. I also really enjoyed hearing the details of his process for evaluating what industry/sector he wanted to play in next post Contour. Here's where you can find Moment & Marc: https://momentlens.co https://twitter.com/moment https://instagram.com/moment https://twitter.com/marcbarros https://instagram.com/marcbarros
57:47
June 4, 2019
Episode 8 - John Fiorentino (Creator of Birthdate Candles, Moon Pod & Gravity Blanket)
John Fiorentino is an inventor and entrepreneur. He is the creator of the viral product sensations Gravity Blanket and Moon Pod which raised over $6 million dollars on crowdfunding site Kickstarter. Both products have since gone onto be multi-million dollar companies that are growing daily.  This was a fun episode especially since John was super open about the ups and downs of his journey to date - everything from the importance of mentors to whether venture capital is right for everyone to his insightful life mantra. John's an extremely talented creative mind and I can't wait to see what he launches next. Check out John's products: https://gravityblankets.com and https://moonpod.co Follow him on Instagram: @john_fiorentino
1:06:46
May 28, 2019
Episode 7 - Quincy Moore (Founder of New York or Nowhere & Knowlita)
 Quincy Moore is the founder and creative director of Knowlita, the parent company behind lifestyle brand NYON. Based in NYC, Moore is best known for coining the slogan New York or Nowhere® and has collaborated with everyone from American Express to the New York Knicks. He lives on the Lower East Side with his fiancée, Samantha. We have a fun time on Episode 8 - a takeaway from Quincy's path to NYON is the importance of self-awareness. It's back! Original blogger. Brand collaborator. Trademark enthusiast. These are just a few of Q's many hats and they're all jam-packed into this episode. NYON - NEW YORK OR NOWHERE 15% OFF USING COUPON CODE: TARTARE @newyorkornowhere & @quincymoore on Instagram
42:55
May 21, 2019
Episode 6 - Chris Zarou (Founder of Visionary Music Group & Visionary Records)
Chris Zarou is the President & Founder of Visionary Music Group/Visionary Records. Founded in 2010, Visionary Music Group is an artist management company and record label based out of New York, home to clients Logic, Jon Bellion, Quinn XCII, Jeremy Zucker, Chelsea Cutler, ayokay and producer, 6ix. Chris builds his artists step by step, combining consecutive small wins into tremendous accomplishments on both the commercial and live aspects of the business. We cover a ton in Episode 6 like the importance of self-awareness, the early days of Chris breaking into the music business despite having absolutely no easy route in and what its been like watching his artists grow from touring the country in a rental car (illegally according to the rental contract!) into international superstars. @czvmg on Instagram Team Visionary
55:34
May 14, 2019
Episode 5 - Gary Vaynerchuk (VaynerX)
Gary Vaynerchuk. You may know him in a number of different ways: founder & serial entrepreneur, investor, NY Times best-selling author, the guy that motivates you on Instagram ... as well as many more. Gary gave me a shot and has taught me so much so having a conversation with him on the Tartare Project was super important to me. We had a lot of fun with this one. We discussed some of the usual items, but covered some new things like the importance of sleep & relaxation as well as some funny travel stories. @garyvee on Instagram and Twitter 🍷 Empathy Wines 📱 One37pm
23:25
May 7, 2019
Episode 4 - Helaine Knapp (Founder of CityRow)
Hear how Helaine Knapp went from a top-selling early employee at multiple enterprise startups to founder & CEO of a fast-growing rowing empire. After being sidelined with a serious back injury, Helaine went on the hunt for a low impact workout that could fill the boutique fitness studio void the injury left in her life. Her research led her to rowing and that was the start of what would become CITYROW. Fast forward to today, CITYROW has 50+ franchises in the pipeline as well as an in-home experience complete with a custom rowing machine & app: CITYROW GO. Helaine on Instagram CITYROW on Instagram CITYROW.com CITYROW GO
55:41
April 30, 2019
Episode 3 - Wilson Tang (Nom Wah Tea Parlor)
Nom Wah Tea Parlor is an iconic NYC establishment which has been a part of Wilson Tang's family for nearly 50 years. After trying his hand at the corporate life as well as running cafes, Wilson took the Nom Wah reins over from his uncle and has been focused on expansion ever since. Nom Wah's brand holds a special place in patrons' hearts given its long history on Doyers Street. We get some insight into the restaurant world as well as different avenues available to grow... and, by different, we mean multiple avenues but also unique routes to grow the business. https://instagram.com/dimsumnyc Wilson is hooking Tartare Project listeners up with 20% off merch on nomwah.com. Use coupon code: tartare20 (the code can't be stacked with other codes and can not be used for events - code is valid until 09/30/19)
46:42
April 23, 2019
Episode 2 - Michele Romanow (Co-Founder of Clearbanc + Dragon's Den Dragon)
Learn how Michele Romanow turned a high end caviar startup into one of Canada's fastest growing companies with a few acquisitions along the way. Now, Michele is changing the way that entrepreneurs are able to fund the growth of their businesses through her latest venture, Clearbanc. We cover a lot and there are some great nuggets in here! https://www.instagram.com/micheleromanow https://twitter.com/micheleromanow
55:47
April 23, 2019
Episode 1 - Chris "Drama" Pfaff (Founder of Young & Reckless)
Episode 1! Learn how Drama leveraged being a star on hit MTV shows Rob & Big + Fantasy Factory to launch his brand, Young & Reckless, and how he positioned the brand to thrive even after each series came off air. On top of Y&R, Drama also hosts 2 great podcasts: Short Story Long & Group Chat.  https://instagram.com/drama
1:09:59
April 23, 2019
Episode 00 - Trailer
It's audio time. Here's what you'll hear on the Tartare Project
01:11
March 29, 2019
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