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The Tartare Project

The Tartare Project

By ONE37pm

There's no shortcut to building a brand - whether it's a company, a movement or for you personally. Every Thursday, The Tartare Project sits down with founders, artists, restaurateurs, personalities, investors and anyone else building interesting brands, both large and small, exploring candid (... or, dare we say, raw - get it?) conversations highlighting all of the failures, successes and everything in between along the way.

The Tartare Project is hosted by NYC-based brand focused investor, Phil Toronto ✌🏼

Find us on Instagram:
@one37pm
@philtoronto
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Currently playing episode

Episode 17 - Sarah Larson Levey (Co-Founder & CEO of Y7 Studio)

The Tartare ProjectAug 06, 2019

00:00
56:23
Episode 33 - Emily Schildt, founder and CEO of Pop Up Grocer, Joins The Tartare Project For A Conversation

Episode 33 - Emily Schildt, founder and CEO of Pop Up Grocer, Joins The Tartare Project For A Conversation

On this week’s episode of The Tartare Project hosted by Phil Toronto, Emily Schildt, founder and CEO of Pop Up Grocer, joined the show to discuss her meteoric journey in entrepreneurship.


Follow Pop-up Grocer on IG here: https://www.instagram.com/popup.grocer/ 

and follow Emily on IG here: https://www.instagram.com/emilyschildt/

Apr 08, 202135:05
Episode 32 - Annabel Lawee, founder of Breeze is this week’s special guest on The Tartare Project

Episode 32 - Annabel Lawee, founder of Breeze is this week’s special guest on The Tartare Project

This week’s episode of The Tartare Project, host Phil Toronto welcomes Annabel Lawee, founder of Breeze, company that serves specialized airport food packages. 


You can find Annabel on Instagram here: https://www.instagram.com/alawee12/ 

You can find Breeze on Instagram here: https://www.instagram.com/flywithbreeze/

Apr 01, 202135:41
Episode 31 - Brightland Founder Aishwarya Tyler talks about her entrepreneurship journey

Episode 31 - Brightland Founder Aishwarya Tyler talks about her entrepreneurship journey

The week’s episode of The Tartare Project hosted by Phil Toronto welcomes special guest Aishwarya Iyer, founder and CEO of Brightland.

Mar 25, 202130:00
Episode 30 - Phil Toronto Welcomes Catharine Dockery of Vice Ventures

Episode 30 - Phil Toronto Welcomes Catharine Dockery of Vice Ventures

This week on the Tartare Project, host Phil Toronto speaks with Catharine Dockery of Vice Ventures. The two discuss the early stages of her career, some of the obstacles she faced along the way, and the development of Vice Ventures
Mar 17, 202135:27
Episode 29 - Daniel Soares, founder of Alimentari Flaneur on connecting people to the intimacy of every day through food

Episode 29 - Daniel Soares, founder of Alimentari Flaneur on connecting people to the intimacy of every day through food

This week The Tartare Project welcomes Daniel Soares of Alimentari Flaneur. The two talk about Soares’ idea to build a company focused on selling obscure produce, how his journey in real estate led him to where he is today, and more in a 30 minute conversation.


You can find Daniel on Instagram here: https://www.instagram.com/flaneur.le/

And Alimentari Flaneur on Instagram here: https://www.instagram.com/alimentariflaneur/

Mar 11, 202136:09
Episode 28 - Jason Karp Introduces Snow Days, the Healthy Pizza Roll That Will Remind You of Childhood's Best Days

Episode 28 - Jason Karp Introduces Snow Days, the Healthy Pizza Roll That Will Remind You of Childhood's Best Days

In this episode of the Tartare Project, Phil Toronto speaks with Jason Karp, investor turned co-founder and CEO of HumanCo. His brand just launched their pizza roll, wonderfully named "Snow Days," with the intention of invoking the joy and freedom of childhood's snow-induced sabbaticals. He packs an immense amount of knowledge about entrepreneurship, overall wellness and the food industry into the valuable episode.

Mar 04, 202131:37
Episode 27 - Sara Dietschy
Mar 03, 202055:41
Episode 26 - Ariel Arce (Founder of Air's Champagne Parlor)

Episode 26 - Ariel Arce (Founder of Air's Champagne Parlor)

Ariel Arce is the 32 year-old New York entrepreneur, also known as the Champagne Empress of Greenwich Village and Nightlife Hitmaker, behind Tokyo Record Bar, Air’s Champagne Parlor, Niche Niche, and Special Club, all of which opened within the past two years on MacDougal Street. Ariel’s passions for wine, dinner parties and music shine throughout her spaces. Each has a distinctive identity and offers guests a singular experience yet share the common philosophy that going out in New York should be more than just picking food from a menu or getting a ticket to a show. It should inspire conviviality, human connection, discovery, and be affordable!

A native New York Yorker, Ariel lives in the same apartment where she grew up in Hell’s Kitchen. Her former experiences as a professional actor and competitive gymnast greatly inspired the theatrical elements showcased throughout her venues. Ariel earned her wining and dining stripes at The Office in Chicago, a speakeasy below the renowned Aviary restaurant, and at Pops for Champagne, the "oldest family-operated Champagne bar in America," before heading back home to New York to serve as wine director for Birds & Bubbles and later Riddling Widow. She is considered a thought leader in the wine industry and a tastemaker in the New York dining and entertainment scenes. She is due to publish a book on Champagne in 2020 among other projects that will soon be announced.

https://www.instagram.com/arcecool/

https://www.instagram.com/airschampagne/

https://www.instagram.com/tokyorecordbar/

https://www.instagram.com/nichenichenyc/

https://www.instagram.com/specialclubnyc/

Feb 25, 202052:30
Episode 25 - Tony Fragogiannis (Founder of Brooklyn Hot Dog Company)
Feb 18, 202028:40
Episode 24 - Ashli Stockton (Founder of Sunday Forever)

Episode 24 - Ashli Stockton (Founder of Sunday Forever)

Ashli is the Founder + CEO of Sunday Forever a 3 ½  year old lifestyle brand based out of NYC. Ashli describes Sunday Forever as your one-stop good vibe shop, offering a curated selection of “Nice Things" from kimono style robes to candles, sage and lighter sets, crystals and handmade protective red string bracelets. The brand has been featured in Forbes, Domino ,Beauty Independent, Allure and more. Prior to starting the company Ashli worked for a major fashion and beauty retailer for over a decade. She lives in NYC with her husband and three dogs. When she’s not running her magical company she’s cooking, flower arranging, gardening or watching something wonderfully awful on Bravo. To learn more about Sunday Forever and Ashli you can follow the brand’s journey on instagram and their website

Feb 11, 202041:43
Episode 23 - Justine Monsul (Founder of monfefo)
Feb 04, 202037:45
Episode 22 - Jeremy Lyman & Paul Schlader (Co-Founders of Birch Coffee)
Jan 28, 202058:29
Episode 21 - Alexandra Friedman (Co-Founder of LOLA)
Jan 21, 202030:54
Episode 20 - Chris Stang & Andrew Steinthal (Co-Founders of The Infatuation)

Episode 20 - Chris Stang & Andrew Steinthal (Co-Founders of The Infatuation)

https://theinfatuation.com

https://instagram.com/infatuation

Since its inception in 2009, Stang has been the architect of The Infatuation’s editorial voice, creative vision, and marketing strategy. Today his role still encompasses all of those things, but also includes pushing the company forward into new arenas, including the creation and launch of Text Rex, EEEEEATSCON, The Infatuation’s food festival, and the company’s recent acquisition of Zagat. He was nominated for a James Beard Award in 2015 for Underfinger, a review of a restaurant that doesn’t exist, and he still writes from time to time about real restaurants. Prior to taking on The Infatuation full time, Stang was the VP of Marketing at Atlantic Records, working closely with many of the label’s biggest acts including Coldplay, Bruno Mars, Skrillex, Gnarls Barkley, and Panic! At The Disco.

https://instagram.com/houseofstang


In his current role, Andrew leads the company's sales and partnerships team, using his skill set as a former music business publicist to build deep, meaningful relationships with like-minded brands such as American Express, Nike, Lyft, Anheuser-Busch, BMW, Coca-Cola, Diageo, Microsoft, Postmates, Mars and more. Under Andrew’s leadership, the company has developed a unique approach for brands to connect with community through food and culture. Whether it’s through relatable content across multiple platforms or live experiences around the world, brand partners of The Infatuation have seen tremendous success with the company’s growing audience of more than 5 million+ monthly users.

Prior to going full time Infatuation in 2014, Steinthal was a Vice President of PR at Warner Bros. Records

https://instagram.com/schmooey

Jan 14, 202057:54
Episode 19 - Andrés Modak (Co-Founder of Snowe)
Jan 07, 202047:06
Episode 18 - Emily Abbate (Founder of Hurdle)
Aug 13, 201954:06
Episode 17 - Sarah Larson Levey (Co-Founder & CEO of Y7 Studio)
Aug 06, 201956:23
Episode 16 - Mike Mignano (Co-Founder of Anchor)
Jul 30, 201901:00:53
Episode 15 - Dee Murthy (Co-Founder of Five Four Group + Partner at Queensbridge Ventures)
Jul 16, 201901:09:02
Episode 14 - Elias Weiss Friedman (Founder & Creative Director of The Dogist)
Jul 09, 201956:21
Episode 13 - Lauren Berlingeri & Katie Kaps (Co-Founders of HigherDOSE)

Episode 13 - Lauren Berlingeri & Katie Kaps (Co-Founders of HigherDOSE)

Jul 02, 201957:39
Episode 12 - Joe Holder (Founder of Ocho System + Nike Master Trainer)
Jun 25, 201901:04:02
Episode 11 - Jordan Gaspar (Co-Founder of AccelFoods)
Jun 18, 201952:49
Episode 10 - Matty Mo / The Most Famous Artist
Jun 11, 201901:03:06
Episode 9 - Marc Barros (Founder of Moment)

Episode 9 - Marc Barros (Founder of Moment)

Marc Barros is the co-founder of Moment, the outfitter for photographers and filmmakers. He's also the founder of Hardware Workshop, a workshop series to help fellow hardware founders and the co-founder of Contour, a hands-free camera company that makes action video easy to capture and share. He does startup lessons every week at @marcbarros.

We covered SO much and we had a great time. It was especially interesting hearing stories from Marc's first company, Contour, and how the lessons he took away from his experience competing with GoPro for years shaped his approach to starting Moment. I also really enjoyed hearing the details of his process for evaluating what industry/sector he wanted to play in next post Contour.

Here's where you can find Moment & Marc:

https://momentlens.co

https://twitter.com/moment

https://instagram.com/moment

https://twitter.com/marcbarros

https://instagram.com/marcbarros

Jun 04, 201957:47
Episode 8 - John Fiorentino (Creator of Birthdate Candles, Moon Pod & Gravity Blanket)
May 28, 201901:06:47
Episode 7 - Quincy Moore (Founder of New York or Nowhere & Knowlita)
May 21, 201942:55
Episode 6 - Chris Zarou (Founder of Visionary Music Group & Visionary Records)
May 14, 201955:34
Episode 5 - Gary Vaynerchuk (VaynerX)
May 07, 201923:26
Episode 4 - Helaine Knapp (Founder of CityRow)
Apr 30, 201955:41
Episode 3 - Wilson Tang (Nom Wah Tea Parlor)
Apr 23, 201946:43
Episode 2 - Michele Romanow (Co-Founder of Clearbanc + Dragon's Den Dragon)
Apr 23, 201955:47
Episode 1 - Chris "Drama" Pfaff (Founder of Young & Reckless)
Apr 23, 201901:09:59
Episode 00 - Trailer

Episode 00 - Trailer

It's audio time. Here's what you'll hear on the Tartare Project

Mar 29, 201901:11