The Petropolist

The Petropolist

By tazz
Hello pet people - Welcome to The Petropolist Podcast.
This podcast is about the pet industry and the people that support it. Our goal is to capture the essence of this massive enterprise from every angle. We will dig deeply into every 'trend' and ‘claim'.
We have no agenda other than to educate; we are here simply to ask questions that will get you the information you need to make the best choice for your animal’s individual needs.
- listen and learn and never be confused again

Where to listen
Apple Podcasts Logo
Breaker Logo
Google Podcasts Logo
Overcast Logo
Pocket Casts Logo
RadioPublic Logo
Spotify Logo
Currently playing episode

EP#8 - Pet Retail Series with Phil Chang - Marketing, Brand Vision, Mom & Pop Brick & Mortar and of course, Chewy.com

The Petropolist

EP#8 - Pet Retail Series with Phil Chang - Marketing, Brand Vision, Mom & Pop Brick & Mortar and of course, Chewy.com

The Petropolist

Go to next audioGo to next audio
Go to prev audioGo to prev audio
1x
Ep#11 - Insects as pet food ingredients? Meet Anne Carlson CEO of Jiminy's Sustainable, Humane Dog food
Anne Carlson is the Founder and CEO of Jiminy’s, the industry-leading producer of sustainable dog food & treats using insect protein.  Anne was named 2019 Entrepreneur of the Year in the Food and Beverage category by the American Business Awards for her work on Jiminy’s. Prior to Jiminy’s, Anne was the VP of Market Intelligence at Big Heart Pet Brands where she led Shopper Insights, Market Analytics, and Strategic Projects.  Anne previously founded Secant, which she sold to IRI and has also worked for Accenture, Diageo and Seagram’s.  She holds a BA in Political Science, Economics, and Mathematics from Washington University in St. Louis, as well as an MBA from NYU.  Currently, Anne lives in Berkeley, CA with her husband (Eric), daughter (Boothe), and two pups Tuco (pictured) & Timber (healthy poop donating Great Dane). https://jiminys.com/
44:12
June 3, 2020
Ep #10 - Pet Retail Series with Giovanni Senafe Of Bentley's Pet Stuff
With 62 stores, Bentley's Pet Stuff owner Giovanni Senafe takes me through the no bullshit view of pet retail. Giovanni and wife Lisa Senafe have had their share of ups and downs and the lessons learned through their many experiences are being shared in this episode.   Here are my favorite take aways from the interview:  - A lot of people really don't want to sell, they feel they are forced to sell... -94% of the time it doesn't work out, owners don't make good employees... -Our people are our biggest secret weapon -Co-op on steroids  - Own who you are -If you over-promote the curbside and on-line right now you are commoditizing what is unique about the independents... -Your loyalty is to your customers, your employees and yourself... This episode was brought to you by Doobert  - connecting rescues, volunteers, fosters, animal transport and pet adopters through technology. Please help by joining the Doobert community through sponsorship and volunteering.  *The views, information or opinions expressed during The Petropolist podcast series are solely those of the individuals involved and do not necessarily represent those of its employees. The Petropolist is not responsible and does not verify for accuracy of the information contained in the podcast series available for listening on this site.  The primary purpose of this podcast is to educate and inform. This podcast does not constitute medical or other professional advice or services. This podcast is available for private non-commercial use only. You may not edit, modify or re-distribute this podcast.*
55:28
May 26, 2020
EP#9 Intolerance or allergies?
Science has shown that most of our immune system (and our pets) is found in the digestive tract.    The digestive tract is also where much of the inflammatory reactions occur be it flatulence, nausea, vomiting, stomach aches...this happens when the body is trying to defend itself from what it perceives as a threat. This inflammatory reaction is the body's way of protecting and healing but our first reaction to this response is to suppress it by placing a big old band on it. It's hard to watch your pet lick their paws non stop or scratch their bodies into oblivion or have diarrhea every few days - it's hard to witness their discomfort and be stuck in a state of helplessness. Many veterinarians and doctors still have a rigid thought pattern when it comes to the distinction between allergies and intolerances which may lead us to take the wrong path when it comes to choosing what actions to take to help our pets heal.   It's a bit of a tight rope for doctors  - we can't blame them for the missteps or the trials and errors.  This podcast is about avoiding those missteps and hopefully getting to the core of what is causing the discomfort for your pet.   Get 10% off your test or your pet's test by clicking  either of the below links: 5StrandPettest/Tazz/Petropolist  or  https://www.5strands.com/?wpam_id=192 *The views, information or opinions expressed during The Petropolist podcast series are solely those of the individuals involved and do not necessarily represent those of its employees. The Petropolist is not responsible and does not verify for accuracy of the information contained in the podcast series available for listening on this site.  The primary purpose of this podcast is to educate and inform. This podcast does not constitute medical or other professional advice or services. This podcast is available for private non-commercial use only. You may not edit, modify or re-distribute this podcast.*
51:09
May 18, 2020
EP#8 - Pet Retail Series with Phil Chang - Marketing, Brand Vision, Mom & Pop Brick & Mortar and of course, Chewy.com
Covering all the bases with retail and manufacturing in the time of COVID19  with Phil Chang otherwise know as Retail Phil.  Phil Chang is a strategic marketer that helps with brand vision, messaging, and digital capabilities and content strategy. Phil is also the co-host of This Commerce Life, a podcast that talks to small-medium businesses and all the things they worry about.  Why should you listen to this episode? Because there is a bunch of practical, and usable information to help your business flow and start making money now!      *The views, information or opinions expressed during The Petropolist podcast series are solely those of the individuals involved and do not necessarily represent those of its employees. The Petropolist is not responsible and does not verify for accuracy of the information contained in the podcast series available for listening on this site.  The primary purpose of this podcast is to educate and inform. This podcast does not constitute medical or other professional advice or services. This podcast is available for private non-commercial use only. You may not edit, modify or re-distribute this podcast.*
49:30
May 13, 2020
EP#7 - Pet Retail Series with George Di Guido of NYC Pet
I was so excited when George agreed to do The Petropolist Podcast - I have admired him as a business owner since I got into pet retail.  I also have to extend my gratitude to George for helping pet owners of Brooklyn's District 38 under Councilman Menchaca during this tumultuous time  - he has donated a great amount of food and supplies to the pet owners that could not afford to feed and properly care for their pets -   Thank you for helping us with this ongoing project.   Please make sure you shop local if you are in Brooklyn, NY:   https://nycpet.com/ ...and check out their new pet services starting this summer: https://constantcarepetservices.com/ *The views, information or opinions expressed during The Petropolist podcast series are solely those of the individuals involved and do not necessarily represent those of its employees. The Petropolist is not responsible and does not verify for accuracy of the information contained in the podcast series available for listening on this site.  The primary purpose of this podcast is to educate and inform. This podcast does not constitute medical or other professional advice or services. This podcast is available for private non-commercial use only. You may not edit, modify or re-distribute this podcast.*
36:31
May 3, 2020
EP#6 - Dr. Gary Pusillo - Board Certified Animal Nutritionist, Forensic Scientist
Gary Pusillo, BS, MS, PhD, PAS, ACAN, AAFS Dr. Gary Pusillo is one of this industry’s leading animal nutritionists, He has he dedicated his life to animal health and rescue, his formulations are the basis for some of the most successful animal pharmaceutical, nutrition, and natural health care products in the world and his products are used by almost every zoo in the USA. Dr. Gary Pusillo is a certified professional animal scientist, a board-certified member of the American College of Animal Nutrition, a bachelor of science in animal husbandry, his master's degree in animal production, and his Ph.D. is in Animal nutrition. And add to this Dr. Pusillo is a full member of the American Academy of Forensic Scientists (AAFS); as he is one of the leading private practice forensic investigators in the animal & feed industry & is regularly called upon to testify as an expert trial witness. He is also the chief science officer for HEMPVET Pet Products I wanted to highlight a few things, Dr. Pusillo said in this interview that stood out for me:  “When consumers speak industry listens” “Know your animal as an individual” “The microbiome of the mouth is the gatekeeper…” “Whatever the pet eats is up to you and unfortunately they have no choice in the matter…” “Quality of life is food, love, environment, microbiome…” “How is your cat & dog genetically programmed to use his foods…” “Don’t let the books interfere with your education” “What makes a product sell? Marketing…What makes a product perform is what’s actually in there…” “Constellation effect takes the best part of the animals' metabolism, organs, and tissues connects them together to make…” These are just a few of the points you should listen for – Dr. Pusillo is engaging informative and brings with him a wealth of knowledge that this industry desperately needs. And please, don't forget to wash your hands.               https://www.hempvet.pet/ *The views, information, or opinions expressed during The Petropolist podcast series are solely those of the individuals involved and do not necessarily represent those of its employees. The Petropolist is not responsible and does not verify for accuracy of the information contained in the podcast series available for listening on this site.  The primary purpose of this podcast is to educate and inform. This podcast does not constitute medical or other professional advice or services. This podcast is available for private non-commercial use only. You may not edit, modify or re-distribute this podcast.*                                                                                                       
1:14:48
April 24, 2020
EP#5 - Pet Retail Series with Point Loma Pet Pantry, San Diego, CA
I decided to do a pet retail series because as business owners the challenges we face within each of our regions and within our own minds are so incredibly different.  Although I am in NYC I make choices that are completely different than my counterpart who is located a short few miles away - whether it is because of our beliefs or our business models or just the way we see our worlds evolving and the place we are in our lives... As small business owners, we have the ability to pivot quickly when hit with adversity. The only time I felt I couldn’t pivot and move onward was when I allowed fear to overtake my thoughts. The ‘what if’s’ were nothing short of worthless but fear caused these thoughts to have value hence causing an absolute breakdown of movement and functionality. So much is shifting and so quickly. I feel I am busier now than when my retail store was fully operational… this is because I am pivoting and assessing everything from where I left off on 3/20/2020 to the space I want to be moving toward. Speaking with fellow pet business owners has been enlightening and energizing. It certainly has made me feel less alone. Everyone has their individual stories with many similarities and just as many differences. Most of us have chosen to fast track and pivot by expanding our digital footprints or by taking initiative on social media and engaging with our customers with genuine regard for their pets needs while being present for them and providing them with all of their pets' necessities during this time when they need us most. We have always needed our customers, probably more than they realize. Perhaps, now, they may view our value in the community a little differently …perhaps there will be consistent support for the small businesses in the neighborhoods  - I am foolishly hopeful that the resurgence of this support will continue. Although I am hopeful – I cannot get cocky - the consumers’ menu will always include companies like Chewys and Amazon as options but perhaps pet retail is growing up and catching up and will be a force that will challenge the ‘big’ web guys, as we are the ones consistently here supporting our communities of pets and pet owners. Thank you to Samantha Sarsilmaz of Point Loma Pet Pantry for taking the time to speak with me.  https://pointlomapetpantry.com/ *The views, information or opinions expressed during The Petropolist podcast series are solely those of the individuals involved and do not necessarily represent those of its employees. The Petropolist is not responsible and does not verify for accuracy of the information contained in the podcast series available for listening on this site.  The primary purpose of this podcast is to educate and inform. This podcast does not constitute medical or other professional advice or services. This podcast is available for private non-commercial use only. You may not edit, modify or re-distribute this podcast.*
23:21
April 20, 2020
EP#4 - Pet Retail Series with Paw Print Pantry - Niantic, CT
I decided to do a pet retail series because as business owners the challenges we face within each of our regions and within our own minds are so incredibly different.  Although I am in NYC I make choices that are completely different than my counterpart who is located a short few miles away - whether it is because of our beliefs or our business models or just the way we see our worlds evolving and the place we are in our lives... As small business owners, we have the ability to pivot quickly when hit with adversity. The only time I felt I couldn’t pivot and move onward was when I allowed fear to overtake my thoughts. The ‘what if’s’ were nothing short of worthless but fear caused these thoughts to have value hence causing an absolute breakdown of movement and functionality. So much is shifting and so quickly. I feel I am busier now than when my retail store was fully operational… this is because I am pivoting and assessing everything from where I left off on 3/20/2020 to the space I want to be moving toward. Speaking with fellow pet business owners has been enlightening and energizing. It certainly has made me feel less alone. Everyone has their individual stories with many similarities and just as many differences. Most of us have chosen to fast track and pivot by expanding our digital footprints or by taking initiative on social media and engaging with our customers with genuine regard for their pets needs while being present for them and providing them with all of their pets' necessities during this time when they need us most. We have always needed our customers, probably more than they realize. Perhaps, now, they may view our value in the community a little differently …perhaps there will be consistent support for the small businesses in the neighborhoods  - I am foolishly hopeful that the resurgence of this support will continue. Although I am hopeful – I cannot get cocky - the consumers’ menu will always include companies like Chewys and Amazon as options but perhaps pet retail is growing up and catching up and will be a force that will challenge the ‘big’ web guys, as we are the ones consistently here supporting our communities of pets and pet owners. Thank you to Jennifer Mohr of Paw Print Pantry of Niantic, CT.  I hope I didn't torture you too much :) https://pawprintpantry.com/ *The views, information or opinions expressed during The Petropolist podcast series are solely those of the individuals involved and do not necessarily represent those of its employees. The Petropolist is not responsible and does not verify for accuracy of the information contained in the podcast series available for listening on this site.  The primary purpose of this podcast is to educate and inform. This podcast does not constitute medical or other professional advice or services. This podcast is available for private non-commercial use only. You may not edit, modify or re-distribute this podcast.*
11:21
April 20, 2020
EP#3 - Psychotherapy, loneliness and how animals help us during difficult times with Barbara Reichenthal
Barbara Reichenthal, LCSW, BCD is a psychotherapist with 25 years of experience in private practice in NYC. She sees patients for therapy in a conventional setting at her NYC office as well as remotely through telemedicine.  Barbara’s experience includes counseling in schools, hospitals, and mental health settings as well as teaching and supervising other therapists.  Contact: BReichenthal@gmail.com                        Website: https://www.barbarareichenthal.com/ Additional information:   - If you need someone to talk with, and you don’t have a therapist or counselor or cannot afford one, there are no-cost counseling services available through NY State (please check your states available mental health programs for similar services):    OMH Emotional Support Line: 1-844-863-9314 * The Emotional Support Line provides free and confidential support, helping callers experiencing increased anxiety due to the coronavirus emergency. The HelpLine is staffed by volunteers, including mental health professionals, who have received training in crisis counseling. *The views, information or opinions expressed during The Petropolist podcast series are solely those of the individuals involved and do not necessarily represent those of its employees. The Petropolist is not responsible and does not verify for accuracy of the information contained in the podcast series available for listening on this site.  The primary purpose of this podcast is to educate and inform. This podcast does not constitute medical or other professional advice or services. This podcast is available for private non-commercial use only. You may not edit, modify or re-distribute this podcast.*
44:12
April 14, 2020
EP#2 - Virtual Trade Show - Eric Najjar
Eric Najjar is a strategist, service designer, and the founder and CEO of ShopKetti.  Eric revels in using his skills to solve complex problems primarily in wholesale, supply chain, and logistics. When not working he can be found cooking and baking up a storm in the kitchen and volunteering as one of the cat room managers for Angelical Cats animal rescue in NYC. For more info go to ericnajjar.com. For additional information regarding Virtual Expo platform: www.petsummitlive.com/register/tazz Spirit Animal: Octopus *The views, information or opinions expressed during The Petropolist podcast series are solely those of the individuals involved and do not necessarily represent those of its employees. The Petropolist is not responsible and does not verify for accuracy of the information contained in the podcast series available for listening on this site.  The primary purpose of this podcast is to educate and inform. This podcast does not constitute medical or other professional advice or services. This podcast is available for private non-commercial use only. You may not edit, modify or re-distribute this podcast.*
50:29
April 9, 2020
EP#1 - Emotion Code - Beth Larsen
Beth Larsen is a High Performance and Happiness Coach who helps busy executives and entrepreneurs fulfill their highest business, personal and social potential through mindset and behavior change. After a 20-year career in the retail industry managing store teams, districts, regions and as a VP of Sales, Beth successfully transitioned to the world of entrepreneurship, opening her own coaching and consulting company, Business, Bliss and Balance, LLC in 2013 and has grown it to multiple six figures. Beth knows first hand the value of mentorship and has chosen to surround herself with the best people and the most impactful tools.   She is trained as a Certified High-Performance Coach™, a Certified Happy for No Reason® trainer and  SLII® (Situational Self Leadership).   She additionally holds certifications as an EmotionCode™ practitioner, Higher Brain Living® Facilitator and Brain Stimulated Wellness coach. Schedule a complimentary consultation at www.ConnectwithBeth.com  website:      www.bethlarsencoaching.com Beth's Spirit Animal: Deer *The views, information or opinions expressed during The Petropolist podcast series are solely those of the individuals involved and do not necessarily represent those of its employees. The Petropolist is not responsible and does not verify for accuracy of the information contained in the podcast series available for listening on this site.  The primary purpose of this podcast is to educate and inform. This podcast does not constitute medical or other professional advice or services.      This podcast is available for private non-commercial use only. You may not edit, modify or re-distribute this podcast.*  
41:25
March 29, 2020
March 28, 2020
00:57
March 28, 2020