TC: Off The Clock

Our guest for this episode is Jason Curnyn, the current General Manager at one of the best-looking Mazda dealerships. Jason has over 20 years of experience in the automotive industry. He talks to us about his strategy as the new GM to the store and his ideas to bring more customers and community to the store. Local Mazda car clubs can find out info on how to be a part of this event by following them on social media.
Also, even if you're not a current Mazda owner, come by and have big fun, April 16th! 

It's been about a week since Instagram made 'Reels' available to all. It seems to be the Instagram version of TikTok. So what's the verdict? Richard joins on this episode and he is a massive TikTok fanatic. As an avid user and marketer, what does he have to say? Does he agree with Mateo's gripes on the new IG product?

Recently, the popular syrup company, Aunt Jemima announced that they would be rebranding. Some people thought this rebranding was all a reaction to BLM and maybe a little pre-mature. Others thought it was a great time for a change.
JT and Matt give our two cents on the issue and cover steps that businesses should take before they decide to rebrand for themselves.

When it comes to doing research for used & pre-owned cars, how do you start the research? Who do you research? And now that we have some stats, how do we use them to our advantage?

Mateo speaks with JT to find out.

In this episode, we talked about Joe Rogan's big announcement about moving from Youtube to Spotify. What does that mean for each party and what does it mean for the digital marketer?

We also ran some Twitter polls to see what people thought about working from home, as we started to uncover some myths about working from home.

Shout out to our sponsors!

AVAS Product Specialist Shelley Horowitz joins the show. She has an interesting background in the auto industry, and sales. Find out her take on opportunities in the midst of the whole COVID chaos. 

It's another quarantine edition of TC: Off the Clock!

In this episode find out Jimmy's 12-14 day theory about internet leads. We also wondered if there is an automation tool that helps with this?
Jimmy makes more bold statements this time he explains why he feels internet leads will soon vanish.

It was also Jimmy's birthday and while we obviously were not able to celebrate (because COVID) he did still say we would get together when this is all over.

In this "Solo-cast" I'll let you know of some industries that have seen a rise or fall in their search trends since the COVID breakout, my personal thoughts on the impact of this and tips for business owners on where they may be able to save some marketing dollars. 

Lastly, if you would like to be a guest on the podcast, I want to hear from you. Send us a message and let's connect. Links to our social media is below!

XYON Sofware is behind some of the most sought after technologies in the automotive space, but it doesn't end there. From humble beginnings to now multiple business endeavors, Co-Owners, Jimmy Caudillo and Sebastian Flores talk to me about a couple of promises made that have driven them to recognize pain points of some of the biggest industries in our nation and provide solutions to help owners and customers navigate through them all.

How did it all start? And where are they headed? Plus, tips for small business owners on making decisions that can make you or break you. One thing is certain, I'm going to need these guys back for another chat, off the clock!

COVID-19 came suddenly and unexpectedly. It's forced our entire economy in an uncomfortable position. The automotive space is one industry that has felt the effects in a tremendous way. How can car dealerships recover? One suggestion is all about innovating and jumping on board to using the internet and technology, which hasn't been easy for most dealers to adopt. 

Guests:

• Jimmy Caudillo, President & CEO of Think Creative was in the dealer space for 16 years before deciding to open up tech companies that offer digital marketing and other software that help dealers get the upper hand in their competitive niche. 
• JT, retired US Military and one time a car salesman, now part of the Social Media team at Think Creative.

These 2 will share with us ideas for automotive dealers to maintain as much business as possible right now, and how to put themselves in prime position to get ahead for the economic comeback.

It wasn't planned, but in this opening episode of Off the Clock, Mateo speaks with Jonathan and Janette. These young creatives are just getting started in the world, but when all is said and done, they are determined to have left their mark. 

These two are typically behind the scenes because they are mainly behind a camera. But Mateo convinced them to speak up and allow the rest of us to get to know them a bit more. 

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