The Deep Gripping Reality
By Steven J. Adelmund
The Deep Gripping Reality Podcast (TDGR) is your place for digital marketing tips, tricks, hacks, personal sales strategies, and great leadership philosophies that stand the test of time. We provide all the insights you could need to be successful in an increasingly digital world! "It's about to get deep!" On all major Social Media Platforms @tdgrpodcast
Brought to you by www.amarketingstrategy.com
The Deep Gripping RealityJul 13, 2021
Tips from a Reformed Content-aholic
Do Ethics Matter in Business?
In this episode, I sit down with Ginger Jansen and discuss the role of personal ethics and values in business. We look at Stoicism and practicality while drilling into actionable tips any professional can use. It's about to get deep!
I gave LIFE to AI. Here's what I learned.
This is not a drill! The Bots are here, people.
After a few recent experiments with BingAI and ChatGPT, I wanted to share some insights and predictions so I invited a friend on to discuss.
In this episode of The Deep Gripping Reality Podcast, special guest Ginger Jansen joins me to discuss the State of AI- where it is now, where it's likely headed, and what you need to know to thrive using it!
From chocolate bars, to chocolate Empire, the rise of Milton Hershey
Is Google's Search Reign over?
For decades, one name has dominated the search world. Google. Like Rocky Balboa in Rocky III, Google has successfully fended off bids of many would-be world champions with ease. However, much like Clubber Lang in the same movie, one company has slowly been building its core strengths. Biding their time until the perfect opportunity to strike presented itself. Who is this unlikely challenger? Microsoft's very own, Bing. Thanks to a recent $10 Billion super infusion into AI technology, Bing is poised to strike and pose a real challenge to Google's reign. Only one thing is certain, folks: it's about to get deep!
The Power of One More
Buying happiness
Dive Into the Deep End: Exploring the Latest in Streaming Marketing and Community Building
For my first guest of 2023, I chose someone who has had an immeasurable impact on me personally and professionally.
What's it take to build a modern marketing strategy? Does technology matter in content production? How powerful is community?
Today, my guest and I tackled all these questions and more. In this episode of The Deep Gripping Reality Podcast, I sit down with a good friend, Entrepreneur, Streamer, Marketer, and in many ways, mentor, Ginger Jansen. We talk about building bleeding-edge digital marketing strategies from scratch, building a community around a passion, and what it takes to produce and promote a streaming channel around MTG: Arena.
Though I myself am not much of a Magic The Gathering person, I am always impressed with people and their efforts to drive the future of their passions. I truly believe that The Dark Stream represents the future of live-streaming gaming! Check it out!
Check out the Dark Stream and MTG Rebellion:
The Discord Community: https://discord.gg/eRGf9v7V
The MTG Rebellion website https://mtgrebellion.com
Twitter: https://twitter.com/MtgRebellion
The Dark Stream Twitch: https://www.twitch.tv/mtgrebellion
The Dark Stream Live on YouTube: https://www.youtube.com/channel/UCir1ZMW3tIecBbLf2pME8dw
Check out The Biker Lawyers:
Website: https://thebikerlawyers.com
YouTube: https://youtube.com/@TheBikerLawyers
4 Must-Track Metrics for 2023
How MrBeast Burger Used Delivery Apps to Disrupt the Restaurant Industry Overnight
With over 126 million subscribers, Jimmy Donaldson, better known as MrBeast, is among the most popular YouTuber content creators in the world. Many of his viewers return to his channel for his famous giveaways and over-the-top stunts with each video reportedly costing an average of $1.5M over the course of several months to produce.
What his viewers may not know is how business savvy MrBeast is.
"It's about to get deep."
Show Notes:
Intro: stevezarro.com
(Works Cited):
Alexander, J. (2018, December 28). MrBeast, YouTube's viral philanthropist, explains where all that money comes from. The Verge. Retrieved January 2, 2023, from https://www.theverge.com/2018/12/28/18157845/mrbeast-youtube-donations-adsense-brand-deals
Curiosity Stream. (2022, March 19). The origin and Rise of MrBeast: Full documentary: Beyond the spotlight. YouTube. Retrieved January 4, 2023, from https://youtu.be/_Qq6sCvz4Z0
Donaldson, Jimmy Mr Beast. “Beast Burger Has Shared over $100 Million in Revenue with Restaurants across America 🥰 (They Keep Most the Rev from Orders They Fill for Us).” Twitter, Twitter, 14 July 2022, https://twitter.com/MrBeast/status/1547376277715357696?s=20&t=0qWXnuugKlhrqXk-ldQLMw
Forbes, Forbes Magazine, “Could Mrbeast Be the First YouTuber Billionaire?” https://www.forbes.com/video/6316324015112/
Forbes. (2021). Forbes. Retrieved from https://www.forbes.com/profile/mrbeast/
FTC, Federal Trade Commission Franchise Rule Compliance Guide
https://www.ftc.gov/system/files/documents/plain-language/bus70-franchise-rule-compliance-guide.pdf
Kelso, A. (2022, September 9). How Mrbeast burger's success could impact the restaurant industry. Forbes. Retrieved January 3, 2023, from https://www.forbes.com/sites/aliciakelso/2022/09/08/how-mrbeast-burgers-success-could-impact-the-restaurant-industry/
Kelso, Alicia. “Restaurant Industry Sales Expected to Hit $898 Billion This Year, up from $864 Billion in 2019.” Forbes, Forbes Magazine, 3 Feb. 2022, https://www.forbes.com/sites/aliciakelso/2022/02/01/restaurant-industry-sales-expected-to-hit-898-billion-this-yearup-from-864-billion-in-2019/?sh=1eea47d87ac9
McDonald's Corporation, "Our History: Ray Kroc & The McDonald Brothers." https://corporate.mcdonalds.com/us/en-us/about-us/our-history.html
MrBeast Philanthropy. (2021). MrBeast Foundation. Retrieved from https://www.beastphilanthropy.org/about/
The Deets. (2021). The Deets. Retrieved from https://www.thedeets.com/feastables/mrbeast
Torres, Rocio. “Mr Beast Burger Opens 1,000+ Locations in 2 Years.” Vetted Biz, 10 Nov. 2022, https://www.vettedbiz.com/mrbeast-burger/
QSR (2020, December 21). MrBeast burger crashes the Virtual Dining Scene. QSR magazine. Retrieved January 3, 2023, from https://www.qsrmagazine.com/news/mrbeast-burger-crashes-virtual-dining-scene
YouTube. (2017). Giving my Mom $100,000 (the proudest day of my life). YouTube. Retrieved January 6, 2023, from https://youtu.be/93s1JECSy60
YouTube (2020). I opened a restaurant that pays you to eat at it. (2020). YouTube. Retrieved January 6, 2023, from https://youtu.be/dg2Ag3e8W-Q
How to use AI for your business!
An Infinite Truth
Social Media Alert! BeReal
How to go viral with video
2022 YouTube Optimization Guide
How TikTok works... (REALLY)
SEO Tips and Tricks WSG David Finberg of Peaks Digital Marketing
Today's episode is all about Search Engine Optimization hacks, misconceptions, tips, tricks, and more! My deep dive with special guest, Dave Finberg (Founder and CEO of Peaks Digital Marketing, SEO Sherpa, and overall awesome dude) is chock full of everything you never knew you needed to know! Grab a pen, it's about to get deep!
Check out Dave's company here: https://peaksdigitalmarketing.com
Key Moments: 00:08 - David Finberg & Peaks Digital Marketing Introduction 04:10 - The importance of an SEO Roadmap 05:20 - SEO Fundamentals 06:30 - Building the SEO Cake - Google's Priorities 07:00 - The Value of Videos, Audio files, and Infographics/resources 07:30 - Content Marketing in Modern Times 08:20 - Comprehensively covering a topic - Don't make Cake out of Icing 09:00 - Digitize your In-person Sales Process 09:45 - How to give the most value to the user 10:20 - Before Considering Keywords, do this. 11:00 - Consider Content before SEO. 11:12 - Google's Searcher Task Accomplishment 12:10 - Avoid Content for Content's Sake 13:00 - How Research is Key to SEO 16:40 - AI Copywriting tools - Impact on SEO 26:30 - 7 Core areas of SEO 29:00 - The Value of an SEO TEAM 30:30 - Scripts and Plugins that slow down your website (hurting SEO) 31:30 - 3rd Party Scripts 33:20 - Optimizing website assets for SEO 34:20 - The Google Tag Manager Hack for Page Speed. 39:00 - CMS Considerations - Shopping for a website 41:30 - Webflow Vs WordPress Vs Magento Vs Shopify 49:00 - Thoughts on YOAST SEO (for WordPress)
About The Deep Gripping Reality Podcast:
TDGR is your place for digital marketing tips, tricks and hacks, personal sales strategies, leadership philosophies that stand the test of time, and anything you could need to be successful in an increasingly digital world! "It's about to get deep!"
#SEO #podcasts #digitalmarketing
Get Social:
Instagram: https://instagram.com/tdgrpodcast
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The Omni-channel Competitive Advantage
Why You Love Social Media
The Treasure of Luciernaga
The Boutique Competitive Advantage
Facebook's Targeting Program will Hurt their Metaverse.
The Scientific Marketing Method
Putting a Price on Talent
Tales from Telemarketing: Sales Motivation Through Ownership
Professional Lessons from a Personal Perspective of the Past
TikTok's Newest Feature is a Game Changer!
How to Destroy Competition
98.998% of Business Want This.
Growth Hack: What's the Magic Metric??
Top SEO Tools for 2022
Concerts the Metaverse
Nostalgia and the Re-quel
Marketing University in 30 Minutes or Less
After 25+ years of Sales, Marketing, and Training experience working with clients, and half a dozen years in Business School, I've learned a few things. I thought I might share my insights and save you thousands of dollars in college tuition and materials costs in a single podcast episode. Today, we'll explore everything you need to know to understand what you need to know about modern marketing for any industry! It's about to get deep!
(music: bensound.com, Spotify/Anchor music library. Intro by SteveZarro.com)
Talk Nerdy to Me, 2022!
DON'T JUMP into the Metaverse...
I spent 2 weeks in the Metaverses...
You'll save thousands with Google's new tool...
Podcasting in the Metaverse (wsg Dr. Chuck Fox of ESi)
I'm Sorry.
Hello Crypto King!
It's About to Get Deep...
The slogan of this show is "It's about to get deep!" and I end every episode with "...Until next time, dig deep my friends!". Have you ever wondered why? What exactly is a "Deep Gripping Reality"? You're about to change how you question the world around you. Slow down and buckle in, friends because this one really is about to get Deep.
When Marketing is so Good it's Scary
Facebook is SO Meta!
The Future of Facebook
When to Post to Social Media
Mr. Beast EXPOSED!
I Made a Podcast Using AI
What if I told you you could type a script, have a computer read it, and within seconds, have the perfect voiceover in any accent you want... for free?
Would it sound natural? Real? Could it pass the uncanny valley? Or perhaps would all just be a big waste of time.
In this episode of the TDGR Podcast, we let you be the judge. Stay Tuned, it's about to get deep!
With massive advancements in AI, text-to-speech technology has vastly improved in recent years. In some cases, to the point that voices produced by computers are virtually indistinguishable from humans. This technology is by no means perfect, but, as I said, it's pretty darn close.
So, what does this mean for content creators? As anyone who knows me, has read a past blog post or heard an episode of my podcast knows, I love to test new technologies before I recommend them or their applications to my clients. I'm very much a "practice what you preach" kind of guy.
With that in mind, I wanted to test the capabilities and practical applications of the technology by seeing if I could produce a full podcast episode using nothing more than text-to-speech technology. More importantly, I wanted to see if the episode would be something that people would actually listen to, or if the end product would sound like the podcast equivalent of nails on a chalkboard.
There are many reasons that someone might want to utilize this kind of technology. Perhaps you're a great writer, but not a big fan of having your voice recorded. You know you need content, but are not sure how to go about creating it. Maybe you need voiceover work for an explainer or marketing video on YouTube. Maybe you'd love to start a podcast, but don't have proper recording equipment and operate on a tight budget. I've often said that many blogs would make great podcast segments or even full episodes!
The practical applications for content creation and repurposing content really are endless.
I was able to create a true test of the effectiveness of the technology. I wanted to try different AI voices, inflections, accents, and more, and blend them seamlessly into one podcast segment for an episode. In fact, I wanted to make sure the entire episode, with the exception of my professional intro by Steve Zarro, was 100% created with text-to-speech.
All of this was done simply by using a free tool at voicegenerator.io. Now, please note that voicegenerator.io is not a sponsor of this episode or my blog.
That said, I was able to create an engaging podcast episode, rather quickly, simply by going to the website, typing out my script, and choosing from any one of 13 different English voices provided, and hitting play. Each time I hit play, the segment was temporarily saved into a small "playlist". I then used my phone to record the audio directly from my laptop's speakers.
Some of the text samples faired better than others, but overall, I have to say, I was impressed with the application- Especially for being a free tool.
Rayban Stories Looks Into the Metaverse
Testing New Technologies WSG Aaron (I Had To Say It Podcast)
Do you wish you could connect better? Communicate better? My guest today, Aaron from I Had To Say It Podcast, understands your need to hear others and be heard. He joined me LIVE for this special conversation as we test a new technology for hosting guests called "Backstage by Headliner" that works with the Clubhouse App! Did it work? Tune in to find out!
Check out Aaron's show at https://ihadtosayitpodcast.com!