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The Deep Gripping Reality

The Deep Gripping Reality

By Steven J. Adelmund

TDGR podcast helps Leaders and Business Owners create winning strategies with Leadership lessons, digital marketing, and SEO!

The Deep Gripping Reality Podcast (TDGR) is your place for digital marketing tips, tricks, hacks, personal sales strategies, and great leadership philosophies that stand the test of time. We provide all the insights you could need to be successful in an increasingly digital world! "It's about to get deep!" On all major Social Media Platforms @tdgrpodcast
Brought to you by www.amarketingstrategy.com
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How Top YouTube Stars Break the Algorithm (and how you can too!)

The Deep Gripping RealityAug 26, 2020

00:00
23:53
Tips from a Reformed Content-aholic

Tips from a Reformed Content-aholic

In this episode, I’ll dive deep on how to go from how an aspiring content creator can go no idea what to make, to creating a mega successful YouTube channel or bingeworthy content on any platform! Grab a pen and paper. It’s about to get deep!
Aug 26, 202319:39
Do Ethics Matter in Business?

Do Ethics Matter in Business?

In this episode, I sit down with Ginger Jansen and discuss the role of personal ethics and values in business. We look at Stoicism and practicality while drilling into actionable tips any professional can use. It's about to get deep!

Mar 14, 202321:02
I gave LIFE to AI. Here's what I learned.

I gave LIFE to AI. Here's what I learned.

This is not a drill! The Bots are here, people. 

After a few recent experiments with BingAI and ChatGPT, I wanted to share some insights and predictions so I invited a friend on to discuss.

In this episode of The Deep Gripping Reality Podcast, special guest Ginger Jansen joins me to discuss the State of AI- where it is now, where it's likely headed, and what you need to know to thrive using it!

Mar 07, 202331:04
From chocolate bars, to chocolate Empire, the rise of Milton Hershey

From chocolate bars, to chocolate Empire, the rise of Milton Hershey

In this episode of The Deep Gripping Reality podcast, we explore the story of Milton Hershey, and how he revolutionized the chocolate industry. We look at his humble beginnings and the obstacles he overcame to build the iconic Hershy empire. We also discuss the innovative techniques he employed to create the beloved Hershey’s chocolate bar, and brought it to every day Americans. It’s about to get deep!
Feb 21, 202307:51
Is Google's Search Reign over?

Is Google's Search Reign over?

For decades, one name has dominated the search world. Google. Like Rocky Balboa in Rocky III, Google has successfully fended off bids of many would-be world champions with ease. However, much like Clubber Lang in the same movie, one company has slowly been building its core strengths. Biding their time until the perfect opportunity to strike presented itself. Who is this unlikely challenger? Microsoft's very own, Bing. Thanks to a recent $10 Billion super infusion into AI technology, Bing is poised to strike and pose a real challenge to Google's reign. Only one thing is certain, folks: it's about to get deep! 

Feb 14, 202313:59
The Power of One More

The Power of One More

This episode is dedicated to a very close friend of mine. You know who you are. All I ask is that you give it one more day.
Feb 10, 202319:02
Buying happiness

Buying happiness

Believe it or not, money can buy happiness. In this episode of The Deep Gripping Reality podcast, I’ll tell you how I found happiness beyond my wildest dreams went after I became financially successful. I’ll tell you how I became financially successful, and how to define what makes you happy.
Feb 07, 202328:30
Dive Into the Deep End: Exploring the Latest in Streaming Marketing and Community Building
Jan 29, 202347:29
4 Must-Track Metrics for 2023

4 Must-Track Metrics for 2023

In marketing, it’s all about the metrics! If you’re not tracking the proper metrics to meet your goals, you will not understand what went wrong, what went right, and what you can improve on. In this episode of The Deep Gripping Reality podcast, we’ll go over the KPI‘s. You need to know for your marketing strategy in 2023 as well as Info about influencer marketing. It is about to get deep!
Jan 24, 202318:59
How MrBeast Burger Used Delivery Apps to Disrupt the Restaurant Industry Overnight

How MrBeast Burger Used Delivery Apps to Disrupt the Restaurant Industry Overnight

With over 126 million subscribers, Jimmy Donaldson, better known as MrBeast, is among the most popular YouTuber content creators in the world. Many of his viewers return to his channel for his famous giveaways and over-the-top stunts with each video reportedly costing an average of $1.5M over the course of several months to produce.

What his viewers may not know is how business savvy MrBeast is.

"It's about to get deep."


Show Notes:

Intro: stevezarro.com

(Works Cited):

Alexander, J. (2018, December 28). MrBeast, YouTube's viral philanthropist, explains where all that money comes from. The Verge. Retrieved January 2, 2023, from https://www.theverge.com/2018/12/28/18157845/mrbeast-youtube-donations-adsense-brand-deals

Curiosity Stream. (2022, March 19). The origin and Rise of MrBeast: Full documentary: Beyond the spotlight. YouTube. Retrieved January 4, 2023, from https://youtu.be/_Qq6sCvz4Z0 

Donaldson, Jimmy Mr Beast. “Beast Burger Has Shared over $100 Million in Revenue with Restaurants across America 🥰 (They Keep Most the Rev from Orders They Fill for Us).” Twitter, Twitter, 14 July 2022, https://twitter.com/MrBeast/status/1547376277715357696?s=20&t=0qWXnuugKlhrqXk-ldQLMw 

Forbes, Forbes Magazine, “Could Mrbeast Be the First YouTuber Billionaire?” https://www.forbes.com/video/6316324015112/ 

Forbes. (2021). Forbes. Retrieved from https://www.forbes.com/profile/mrbeast/ 

FTC, Federal Trade Commission Franchise Rule Compliance Guide

https://www.ftc.gov/system/files/documents/plain-language/bus70-franchise-rule-compliance-guide.pdf 

Kelso, A. (2022, September 9). How Mrbeast burger's success could impact the restaurant industry. Forbes. Retrieved January 3, 2023, from https://www.forbes.com/sites/aliciakelso/2022/09/08/how-mrbeast-burgers-success-could-impact-the-restaurant-industry/ 

Kelso, Alicia. “Restaurant Industry Sales Expected to Hit $898 Billion This Year, up from $864 Billion in 2019.” Forbes, Forbes Magazine, 3 Feb. 2022, https://www.forbes.com/sites/aliciakelso/2022/02/01/restaurant-industry-sales-expected-to-hit-898-billion-this-yearup-from-864-billion-in-2019/?sh=1eea47d87ac9 

McDonald's Corporation, "Our History: Ray Kroc & The McDonald Brothers."  https://corporate.mcdonalds.com/us/en-us/about-us/our-history.html 

MrBeast Philanthropy. (2021). MrBeast Foundation. Retrieved from https://www.beastphilanthropy.org/about/ 

The Deets. (2021). The Deets. Retrieved from https://www.thedeets.com/feastables/mrbeast 

Torres, Rocio. “Mr Beast Burger Opens 1,000+ Locations in 2 Years.” Vetted Biz, 10 Nov. 2022, https://www.vettedbiz.com/mrbeast-burger/ 

QSR (2020, December 21). MrBeast burger crashes the Virtual Dining Scene. QSR magazine. Retrieved January 3, 2023, from https://www.qsrmagazine.com/news/mrbeast-burger-crashes-virtual-dining-scene 

YouTube. (2017). Giving my Mom $100,000 (the proudest day of my life). YouTube. Retrieved January 6, 2023, from https://youtu.be/93s1JECSy60 

YouTube (2020). I opened a restaurant that pays you to eat at it. (2020). YouTube. Retrieved January 6, 2023, from https://youtu.be/dg2Ag3e8W-Q 


Jan 10, 202335:35
How to use AI for your business!

How to use AI for your business!

In this episode I break down the very latest and greatest in ai technology that any business of any size can use right now for free. From marketing to copywriting, voice over work to photography generation, the the future is here, the future is now, and the future is awesome for small businesses who take advantage of this opportunity! Here are the tools that I recommend and why, what to do with them, and how they can help take your digital marketing game to the next level!Grab a pen and paper, it is about to get deep!
Oct 21, 202239:31
An Infinite Truth

An Infinite Truth

In this episode of the deep gripping reality Podcast I will be sharing the ultimate growth hack guaranteed to never expire. This hack is guaranteed to help you grow personally, spiritually, comma on social media, in business, and in life or your money back. By the end of this episode you'll understand why I say it's the only hack you'll ever need!
Sep 15, 202218:17
Social Media Alert! BeReal

Social Media Alert! BeReal

In this episode of the deep gripping reality I am going to fill you in about everything you need to know about the upcoming new social media platform that has reached a 100 million daily active users called be real. I also am going to provide insights on a new feature for podcasters coming to and being rolled out in YouTube! It is about to get deep!
Aug 26, 202205:26
How to go viral with video

How to go viral with video

It is no secret that the Facebook algorithm is a beast that never stops evolving. However, there are certain things that you can do to produce content that will Be sure to boost your reach and conversions when trying to grow a business using Facebook marketing. In this episode I will let you in on tried and true secrets that I have discovered after over a year of testing various Facebook marketing strategies. Although TikTok is a rising star in the social media world, Facebook is and likely will ever be the king. If you've been looking for a way to ascend the king's Royal court, this is the episode you've been waiting for!
Jul 07, 202234:22
2022 YouTube Optimization Guide

2022 YouTube Optimization Guide

You may have the best content on YouTube, but if it doesn't get found it might as well not exist. In this episode I'll take a quick dive into how to optimize your channel's content and your channel itself to get found on YouTube in 2022.
Jun 12, 202215:35
How TikTok works... (REALLY)

How TikTok works... (REALLY)

How much do you really know about TikTok? Sure it has the most advanced and sophisticated algorithm out there on any social platform. Sure it has the potential to give you the reach to millions of people a lot easier than other platforms. But why is the algorithm so advanced? How much do you actually know about the AI that drives TikTok or ByteDance, tiktok's parent company? In this episode it is about to get deep! #tiktok #socialmedia #news
Jun 04, 202228:34
SEO Tips and Tricks WSG David Finberg of Peaks Digital Marketing

SEO Tips and Tricks WSG David Finberg of Peaks Digital Marketing

Today's episode is all about Search Engine Optimization hacks, misconceptions, tips, tricks, and more! My deep dive with special guest, Dave Finberg (Founder and CEO of Peaks Digital Marketing, SEO Sherpa, and overall awesome dude) is chock full of everything you never knew you needed to know! Grab a pen, it's about to get deep!

Check out Dave's company here: https://peaksdigitalmarketing.com

Key Moments: 00:08 - David Finberg & Peaks Digital Marketing Introduction 04:10 - The importance of an SEO Roadmap 05:20 - SEO Fundamentals 06:30 - Building the SEO Cake - Google's Priorities 07:00 - The Value of Videos, Audio files, and Infographics/resources 07:30 - Content Marketing in Modern Times 08:20 - Comprehensively covering a topic - Don't make Cake out of Icing 09:00 - Digitize your In-person Sales Process 09:45 - How to give the most value to the user 10:20 - Before Considering Keywords, do this. 11:00 - Consider Content before SEO. 11:12 - Google's Searcher Task Accomplishment 12:10 - Avoid Content for Content's Sake 13:00 - How Research is Key to SEO 16:40 - AI Copywriting tools - Impact on SEO 26:30 - 7 Core areas of SEO 29:00 - The Value of an SEO TEAM 30:30 - Scripts and Plugins that slow down your website (hurting SEO) 31:30 - 3rd Party Scripts 33:20 - Optimizing website assets for SEO 34:20 - The Google Tag Manager Hack for Page Speed. 39:00 - CMS Considerations - Shopping for a website 41:30 - Webflow Vs WordPress Vs Magento Vs Shopify 49:00 - Thoughts on YOAST SEO (for WordPress)

About The Deep Gripping Reality Podcast:

TDGR is your place for digital marketing tips, tricks and hacks, personal sales strategies, leadership philosophies that stand the test of time, and anything you could need to be successful in an increasingly digital world! "It's about to get deep!"


#SEO #podcasts #digitalmarketing

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May 24, 202250:45
The Omni-channel Competitive Advantage

The Omni-channel Competitive Advantage

In this episode we will explore how to create an omni channel strategy for marketing that will save your company money and give you a lasting competitive advantage. As many companies look to tighten their budget and save money, often it is the marketing department that gets cut or funding gets caught. This approach is not only backwards but also dangerous. When your competitors are cutting they're marketing budget, this is the time To create a blue ocean strategy and increase your budget or realicate funds to Make sure that you are organically marketing better. All this and more on today's episode of the deep gripping reality! It's about to get deep!
May 16, 202234:42
Why You Love Social Media
May 10, 202218:29
The Treasure of Luciernaga

The Treasure of Luciernaga

In this episode we go a different direction. I remember when I was a kid stories used to have morals. Often there was more than one moral to the story, and it was up to the reader or listener to interpret the story and figure out what the moral was. I feel like somewhere along the line we lost the value of having morals to stories and instead focused on creating stories that connect with people. In today's episode I'll share a story that I made up for my son Having multiple potential morals morals embedded in the story. I invite you to listen with an open mind. What is your take away?
May 03, 202213:23
The Boutique Competitive Advantage

The Boutique Competitive Advantage

The term boutique marketing firm is almost an oxymoron. In this episode I explain why doing what you love and doing it for the right reason with your client's best interests in mind is the ultimate competitive advantage. It's about to get deep!
Apr 26, 202221:33
Facebook's Targeting Program will Hurt their Metaverse.

Facebook's Targeting Program will Hurt their Metaverse.

A new study from the University of North Carolina sheds light on how Facebook may be wasting 33 percent of your ad spend!
Apr 19, 202215:10
The Scientific Marketing Method

The Scientific Marketing Method

Did you know that if you get a bachelor's degree in marketing it is a bachelor of science? It's true! It's not a bachelor of arts, it's not a bachelor of business, and it's not a bachelor of economics. It's a bachelor of science! The reason for this is very simple. Marketing is a science that takes practice and is ever-evolving. In this episode you will learn how to appreciate and understand the science of marketing So that you can apply it to your daily business practices, increase demand, and improve customer relations! It is about to get deep!
Apr 12, 202213:40
Putting a Price on Talent

Putting a Price on Talent

Do you sell a product or service? Do you find yourself struggling to know how much to charge for said product or service? You want to be competitive, you want to be fair. You'll be happy to know you're not the only one that struggles with these questions.. There's a very specific formula to figure out how much to charge. How much is your time worth, what are your expenses, what would it take to cover them, and what percentage profit do you wanna make. Make. Unfortunately, fortunately, when the time comes to negotiate negotiate fees or pay hes or pay, it's not always that easy. In this episode, it's about to get deep.
Apr 05, 202220:13
Tales from Telemarketing: Sales Motivation Through Ownership

Tales from Telemarketing: Sales Motivation Through Ownership

Let's explore Tales From Telemarketing to retail with stories and leadership techniques that work across industries! It's about to get deep!
Mar 29, 202221:14
Professional Lessons from a Personal Perspective of the Past

Professional Lessons from a Personal Perspective of the Past

What if you could hear the voice of a beloved mentor who passed away. What if that voice carried a message with one last valuable lesson?
Mar 22, 202218:13
TikTok's Newest Feature is a Game Changer!

TikTok's Newest Feature is a Game Changer!

Ready to up your content game? Have you been putting off jumping on TikTok? Now is the time and here's your chance!
Mar 08, 202212:26
How to Destroy Competition

How to Destroy Competition

Learn to identify fake limitations, break free of your comfort zone, and find success like you've never imagined!
Mar 01, 202215:09
98.998% of Business Want This.

98.998% of Business Want This.

Time to open some eyes.
Feb 23, 202218:59
Growth Hack: What's the Magic Metric??

Growth Hack: What's the Magic Metric??

Do you get frustrated by lack of organic growth on social media? Ever wonder which of the analytics you should be paying attention to? Fear not, TDGR has you covered!
Feb 08, 202210:10
Top SEO Tools for 2022

Top SEO Tools for 2022

What are my top SEO and digital marketing tools? Tune in to find out!
Feb 01, 202208:19
Concerts the Metaverse

Concerts the Metaverse

From K-Pop to rap and even rock... I checked out concerts in the Metaverse. Is it the future of live entertainment? Tune in to this episode to find out!
Jan 25, 202225:27
Nostalgia and the Re-quel

Nostalgia and the Re-quel

Let's dig deep into the power of personal connection and pop culture! This one's personal, folks! It's about to get deep!
Jan 18, 202228:33
Marketing University in 30 Minutes or Less
Jan 11, 202223:08
Talk Nerdy to Me, 2022!

Talk Nerdy to Me, 2022!

In the first episode of 2022 we dive deep into the various analytics platforms and why they're vital to digital marketing efforts!
Jan 04, 202220:01
DON'T JUMP into the Metaverse...

DON'T JUMP into the Metaverse...

...untill you hear this!
Dec 28, 202109:45
I spent 2 weeks in the Metaverses...

I spent 2 weeks in the Metaverses...

Here's what I learned...
Dec 21, 202128:37
You'll save thousands with Google's new tool...

You'll save thousands with Google's new tool...

Google is all about connecting people with the information of the Internet. The Internet. Marketers who have used the Google suite of business tools have often wished there was a way to reach across all of their platforms with a single ad. Now, there is. With Google's new Performance Max campaigns, you can create an asset pack that will reach YouTube, discovery, search, and more with a single smart ad driven by AI hyper-targeting for max conversion! All this and some bonus unique YouTube insights in today's episode, "It's about to get deep!"
Dec 14, 202114:05
Podcasting in the Metaverse (wsg Dr. Chuck Fox of ESi)

Podcasting in the Metaverse (wsg Dr. Chuck Fox of ESi)

Is it possible to have full meetings in the metaverse? Of course! Is it possible to record Podcast episodes with guests in the Metaverse? Absolutely! So who better to help me with that then Dr. Charles Fox of ESi (Https://engsys.com)? Dr. Fox Has been creating virtual reality spaces and experiences since before the metaverse had a name... That's not really fair, the metaverse has only been called the metaverse for a few months now, so more specifically the man has decades of experience making raw data visually accessible and tangible! I was super honored to have my good friend on as a guest as we explore the future of the metaverse together! It's about to get deep!
Dec 07, 202101:07:27
I'm Sorry.

I'm Sorry.

You've counted on me and I've let you down. For that, I apologize.
Nov 30, 202122:03
Hello Crypto King!

Hello Crypto King!

Burger King's new loyalty program allows allows members to receive actual crypto currency anytime they spend $5 or more! How does it work? Tune in to find out!
Nov 23, 202109:42
It's About to Get Deep...

It's About to Get Deep...

The slogan of this show is "It's about to get deep!" and I end every episode with "...Until next time, dig deep my friends!". Have you ever wondered why? What exactly is a "Deep Gripping Reality"? You're about to change how you question the world around you. Slow down and buckle in, friends because this one really is about to get Deep.

Nov 16, 202116:27
When Marketing is so Good it's Scary

When Marketing is so Good it's Scary

The tv series Chucky hooked me through brilliant omni-channel marketing. Here's how it happened.
Nov 09, 202117:05
Facebook is SO Meta!

Facebook is SO Meta!

You may have heard that Facebook has changed its name. What does this mean to you? Is it just a name change, or something... bigger? It's about to get deep.
Nov 02, 202121:27
The Future of Facebook

The Future of Facebook

With recent whistle-blower accusations, data breaches, calls for tighter data restrictions, and unethical practices coming to light, how can Facebook survive? It's about to get deep!
Oct 26, 202121:38
When to Post to Social Media

When to Post to Social Media

On today's episode I tackle one of the most frequently asked questions I get. When is the very best time to post on social media? Does it matter? Stay tuned it's about to get deep!
Oct 19, 202104:29
Mr. Beast EXPOSED!
Oct 12, 202109:13
I Made a Podcast Using AI

I Made a Podcast Using AI

What if I told you you could type a script, have a computer read it, and within seconds, have the perfect voiceover in any accent you want... for free?

Would it sound natural? Real? Could it pass the uncanny valley? Or perhaps would all just be a big waste of time.

In this episode of the TDGR Podcast, we let you be the judge. Stay Tuned, it's about to get deep!

With massive advancements in AI, text-to-speech technology has vastly improved in recent years. In some cases, to the point that voices produced by computers are virtually indistinguishable from humans. This technology is by no means perfect, but, as I said, it's pretty darn close.

So, what does this mean for content creators? As anyone who knows me, has read a past blog post or heard an episode of my podcast knows, I love to test new technologies before I recommend them or their applications to my clients. I'm very much a "practice what you preach" kind of guy.

With that in mind, I wanted to test the capabilities and practical applications of the technology by seeing if I could produce a full podcast episode using nothing more than text-to-speech technology. More importantly, I wanted to see if the episode would be something that people would actually listen to, or if the end product would sound like the podcast equivalent of nails on a chalkboard.

There are many reasons that someone might want to utilize this kind of technology. Perhaps you're a great writer, but not a big fan of having your voice recorded. You know you need content, but are not sure how to go about creating it. Maybe you need voiceover work for an explainer or marketing video on YouTube.  Maybe you'd love to start a podcast, but don't have proper recording equipment and operate on a tight budget. I've often said that many blogs would make great podcast segments or even full episodes!

The practical applications for content creation and repurposing content really are endless.

I was able to create a true test of the effectiveness of the technology. I wanted to try different AI voices, inflections, accents, and more, and blend them seamlessly into one podcast segment for an episode. In fact, I wanted to make sure the entire episode, with the exception of my professional intro by Steve Zarro, was 100% created with text-to-speech.

All of this was done simply by using a free tool at voicegenerator.io. Now, please note that voicegenerator.io is not a sponsor of this episode or my blog.

That said, I was able to create an engaging podcast episode, rather quickly, simply by going to the website, typing out my script, and choosing from any one of 13 different English voices provided, and hitting play. Each time I hit play, the segment was temporarily saved into a small "playlist". I then used my phone to record the audio directly from my laptop's speakers.

Some of the text samples faired better than others, but overall, I have to say, I was impressed with the application- Especially for being a free tool.

Oct 05, 202109:56
Rayban Stories Looks Into the Metaverse

Rayban Stories Looks Into the Metaverse

Facebook recently announced a partnership with ray ban to bring a new kind of smart sunglasses to the market. These $299 sunglasses feature two 5 megapixel cameras, a microphone, and speakers allowing the wearer to record short video, take pictures, and receive phone calls, as well as listen to podcasts all without taking their phone out of their pocket! Https://amarketingstrategy.com #rayban #stories #raybanstories #cuttingedge #wearables #tech #jarvis #facebookassistant #smart #smartglasses #technology #metaverse #igtv #marketing #digitalmarketing #predictions
Sep 28, 202115:26
Testing New Technologies WSG Aaron (I Had To Say It Podcast)
Sep 21, 202135:57