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Teaching Social Media

Teaching Social Media

By Heather Carle

A student-led project from Coastal Carolina University's Marketing department and MKTG 452 Social Media Marketing class to share social media tips, tricks and strategy with industry marketers and other students.
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Teaching Social Media

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Don’t get canceled…… Here’s why
Don’t get canceled…… Here’s why
In this episode, Abbe Reynolds and Allden Horne discuss everything through media and cancel culture. Using real-time examples, we discuss the benefits of having a good marketing, PR, and social media team and just what could happen if you don’t have these plans already established. We are both college students and love to discuss our takes on these crisis management tactics and events. 
13:11
December 02, 2022
Moderating Comments on Social Media Posts
Moderating Comments on Social Media Posts
What rules should brands have in place to moderate comments on their posts? Listen now to learn more tools about moderating comments for big brands or even for your own personal brand.
11:15
November 27, 2022
Student-Athletes & The Social Media Policy
Student-Athletes & The Social Media Policy
In this episode we will discuss the big topic of the specific social media policy in which student-athletes, and more specifically the Coastal Softball Program, follows when using their own personal social media accounts. The host, Madison Redman, and special guest Riley Zana share their own experiences and knowledge of how social media is different for them as they uphold a program reputation. 
13:39
November 23, 2022
Increasing Brand Awareness through Challenges
Increasing Brand Awareness through Challenges
Talking about increasing brand awareness through challenges with examples from Calvin Klein, Crocs, and GUESS with guest host Walker McKnight.
10:00
October 14, 2022
Tok & Chat: How You Can Utilize TikTok And Snapchat Tools To Promote Sales For Your Business
Tok & Chat: How You Can Utilize TikTok And Snapchat Tools To Promote Sales For Your Business
In this episode, Leah Bailer (Senior Marketing Major), Dyneira Brown (Senior Communication Major), and Haley Cable (Junior Communication Major) discuss how to utilize trendy challenges, audio, and Augmented Reality features on TikTok and Snapchat. Businesses can take leverage of these tools to promote brand awareness, reach different audiences, and increase sales. You can learn more about these marketing strategies by visiting TeachingSocialMedia.org  Show Notes: https://hashtagpaid.com/banknotes/tiktok-trends-brands-2021 https://www.pixlee.com/blog/8-tiktok-challenges-started-by-brands-and-what-we-can-learn-from-them https://www.socialpilot.co/blog/social-media-statistics https://influencermarketinghub.com/tiktok-sounds/#toc-3 https://movementstrategy.com/editorial/trending-sounds-tiktok/ https://riselocal.com/tiktok-trending-sounds/ https://www.thedrum.com/news/2021/11/16/how-snap-uses-ar-drive-purchase-intent-brands https://www.trapicainsights.com/post/ar-ad-adoption-snapchat-instagram-tiktok https://www.voguebusiness.com/technology/snapchat-boosts-ar-try-on-tools-farfetch-prada-dive-in
12:05
October 06, 2022
Get LinkedIn with your Customers: Keys for a Successful LinkedIn Company Page
Get LinkedIn with your Customers: Keys for a Successful LinkedIn Company Page
In this episode, Sam Bedard, Senior Marketing Major, and Gabby Ward, Event Coordinator at The Morris Group, discuss some of the keys to running a company LinkedIn Page. Intro: 0:00 About Gabby Ward: 0:18 Staying on Customer Radar: 1:09 Giving Face to Employees: 2:20 Post Consistency: 4:23 Gauging Posts and Metrics: 6:28 Outro: 10:06
12:45
September 28, 2022
Is TikTok or Instagram Reels better for Advertisers?
Is TikTok or Instagram Reels better for Advertisers?
In this episode we talk about the different types of demographics of people that use Instagram reels and TikTok and we also discuss the amount of money one can make on Instagram vs TikTok and break down what social media app is better for a professional and non-professional business to advertise on.  Show Notes: https://www.creativebloq.com/features/instagram-reels-vs-tiktok  https://imagency.com/news/infographic-instagram-reels-vs-tiktok-everything-you-should-know https://www.wordstream.com/blog/ws/2021/02/08/instagram-ads-cost https://influencermarketinghub.com/instagram-reels-stats/amp/
16:02
May 20, 2022
Social Media Lead Generation
Social Media Lead Generation
BONUS EPISODE to Season 1: In this episode, we cover the effectiveness of social media marketing versus other forms of digital marketing. We also talk about what social media platforms are best for generating leads. Guest host Jacob Clemens can be reached at jaclemens@coastal.edu. Special guest Joel Wilson is the owner of The Digital Guru and can be reached at joel@thedigitalguru323.com. Reference Sources: 1) cloudways.com/blog/social-media-lead-generation/ 2) blog.hoot suite.com/how-to-generate-leads-on-social-media/ 3) blog.hubspot.com/marketing/social-media-lead-generation
12:40
May 17, 2022
Talking memes, social media crisis, and LinkedIn Sales Navigator
Talking memes, social media crisis, and LinkedIn Sales Navigator
We wrap up Season 1 with an episode blending several topics. Guest host, Nick Shannon talks about his research into the popularity of the Squid Game meme and is joined by guests Jack Schwartz and Joey Colesano to discuss how this relates also to sales tactics and crisis management. The trio also discusses a variety of issues around these topics of memes, crises and sales practices to conclude our first season.  You can learn more about this topics on our blog at teachingsocialmedia.org 
22:01
April 25, 2022
What to do in a TikTok Crisis
What to do in a TikTok Crisis
In this episode, we hear from Natalie Toth and her guest about the topic of crisis management and specifically some current TikTok crisis events and what you can do to thwart them. You can learn more about the topics you hear today on our blog at TeachingSocialMedia.org. 
07:35
April 25, 2022
Using YouTube Playlists and Shorts in your Video Strategy
Using YouTube Playlists and Shorts in your Video Strategy
In this episode we first hear from Chris Karnazes about YouTube Playlists, using the examples of Yeti and GoPro to talk about how you can use these effectively in your video strategy. Next we hear more about video from Carson Burgess and Jacob Finn who add to this discussion both reviewing Playlists as well as the new feature of YouTube Shorts. Their guest, Sam Grover, discusses how YouTube videos can play a role in social media crises and how these features can be used. You can get more information on these features by visiting TeachingSocialMedia.org.
14:46
April 24, 2022
Pinterest Advertising
Pinterest Advertising
TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student, Virginia Culp about Pinterest Advertising. To learn more about the information in today's episode, you can read Virginia's blog post.  Featured: Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST) GUEST HOST - Virginia Culp (Follow on Twitter @Virginia_Culp) and special guest Tatum Campbell
06:44
April 21, 2022
How Social Listening Tools Can Make or Break Your Event
How Social Listening Tools Can Make or Break Your Event
TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student, Savannah Kiker about event marketing and how social media listening can play a role in enhancing your event. Savannah also uses the example from the local Carolina Country Music Festival (CCMF) held in Myrtle Beach and discusses this topic more in her blog article.   Featured:  Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST)  GUEST HOST Savannah Kiker (Follow @Savannah.ki )
12:20
April 20, 2022
How to Increase Reach with Employee Advocacy Programs
How to Increase Reach with Employee Advocacy Programs
TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student, Ryan Glendy about employee advocacy programs, featuring his guest Ivey Emmert and her experience with a retail brand. To learn more about this topic you can also read Ryan's article about employee advocacy which also discusses the programs used by Starbucks and Electronic Arts.  Featured: Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST) GUEST HOST Ryan Glendy  featuring Ivey Emmert
08:39
April 19, 2022
How to Create a Successful Linkedin Profile
How to Create a Successful Linkedin Profile
TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student, Luke Nusslein about several tips to create a successful Linkedin profile. For more information, you can also read Luke's blog article. Featured:  Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST)  GUEST HOST: Luke Nusslein, marketing student (Follow on Instagram @Lnusslein5)
09:43
April 18, 2022
Legal Risks to Consider Before Your Next Social Media Giveaway
Legal Risks to Consider Before Your Next Social Media Giveaway
TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student, Rachel King about the nuanced differences between different types of marketing promotions and the legal risks that go along with them. In this episode you'll learn the differences between contests, sweepstakes, and lotteries and what key things to keep in mind about their different legal requirements when you are planning your next social media giveaway.  Featured: Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST) GUEST HOST Rachel King, marketing student (Follow on Instagram @rachkingg) You can read more information in Rachel's article "The Importance of Rules When It Comes to Sweepstakes."
09:22
April 16, 2022
Can you be fired for that? What's in a Social Media Policy
Can you be fired for that? What's in a Social Media Policy
TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing students Brittany Shelley and Robert Weisbach about the topic of Social Media Policies. These are things used by companies to govern their social media both in terms of how the firm uses social networking apps but also in guidance given to employees. This may not sound like the most interesting topic, but in actuality, it can be one of the most controversial. You will hear from both guest hosts today about very contentious employee firings and court cases that debate things from political speech, to accused racism, to labor conditions and you will get an intro into US regulations related to governing employee speech, especially regarding their Section 7 protections in the National Labor Relations Act. Featured: Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST) GUEST HOST Robert Weissbach, marketing student (Follow on Instagram @ROBERTWEISSBACH) and guest Sierre Bergen (Follow on Instagram @SIERRABERGEN) GUEST HOST Brittany Shelley, marketing student (Follow on Instagram @Brittany_Shelley) You can read more about the topics in this episode on our TeachingSocialMedia.org blog. Brittany's article covers a lot of detail on NLRB guidance and Robert's article discusses more cases and some specifics of a good social media policy document.
30:14
April 15, 2022
Breaking Down UGC: What's in it for you?
Breaking Down UGC: What's in it for you?
TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from Nicole Vreen who is a communication major and marketing minor student at Coastal Carolina University. Nicole introduces us to the topic of User Generated Content (UGC) and its benefits for individuals as well as brands and businesses. You can read more about this topic on Nicole's blog post. Featured:  Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST)  Nicole Vreen, communications student (GUEST HOST) | Follow on Instagram https://www.instagram.com/nicole.vreen/  | Follow on Twitter @nicolevreen
07:24
April 13, 2022
Learning the Types of Pins for Pinterest Marketers
Learning the Types of Pins for Pinterest Marketers
TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student Ashley Rulison, about all of the new types of pinterest pins and key tips on how to make the most of your account. You can also read Ashley's blog article 7 Marketing Steps for Pinterest Businesses for more information. Ashley refers to several pin examples in her episode and you can access the Pinterest board with the examples she cites here.  Featured:  Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST)  Ashley Rulison, marketing student (GUEST HOST) | Follow on Instagram | Follow on Pinterest
10:03
April 08, 2022
Augmented Reality, Golf Edition
Augmented Reality, Golf Edition
TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from Anthony DeFrank a marketing and PGM student and his guest about the use of Augmented Reality technology in the sport of golf.  Featured: Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST) Anthony DeFrank, marketing & PGM student (GUEST HOST) | Follow on Instagram James Leandri, undergraduate student at PENN State
15:48
April 01, 2022
SnapChat: Using Augmented Reality Filters and Going Viral
SnapChat: Using Augmented Reality Filters and Going Viral
TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from three of my social media marketing students, and their guests about some of Instagram's newest features to help boost sales and also brand awareness. Featured: Professor Heather Carle, marketing professor at Coastal Carolina University (HOST) Lauren Rightler, marketing student (GUEST HOST) | Follow on Instagram You can learn more about this topic in Lauren's blog post. 
08:38
March 25, 2022
Instagram's newest features: Shops and Reels
Instagram's newest features: Shops and Reels
TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from three of my social media marketing students, and their guests about some of Instagram's newest features to help boost sales and also brand awareness.  Featured: Professor Heather Carle, marketing professor at Coastal Carolina University (HOST) Segment 1: Dalton Latham (GUEST HOST) and his guest Maggie Tobin (@maggie3828) - sale tactics and specifically how Instagram Shops feature into a brand’s decision to market their products. [Blog: How Brands Use Instagram to Increase Sales] Segment 2: Alexa Johnson (@lexyj0hnson) (GUEST HOST) and her guest Alexis Baisley (@alexisbaisley) - Instagram Reels and retail brands. [Blog: REEL Talk: Top 5 Ways For Brands to Use Instagram Reels in their Marketing Strategy]  Segment 3: Cierra Tadda (@Cierra.Catherine) (GUEST HOST) - Instagram features, differences with Tiktok, and how to manage video between multiple platforms. [Blog: How Brands Use Instagram Reels in Social Media]
21:36
February 18, 2022
Food Vlogging: Making Your Own Cooking Show
Food Vlogging: Making Your Own Cooking Show
TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from MKTG 452 Social Media Marketing student Sophia Lawson who explores some tips and strategies for becoming a Food Vlogger (video blogger) by making your own cooking show. Featured today: Professor Heather Carle, marketing professor at Coastal Carolina University (HOST) Sophia Lawson, marketing student, Coastal Carolina University (follow Sophia on Instagram)
10:40
February 15, 2022
Introduction to the Teaching Social Media project
Introduction to the Teaching Social Media project
TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from two students who have taken MKTG 452 Social Media Marketing at Coastal Carolina University and get their take on what it's like learning how to blog and build social media campaigns to promote their content.  Featured today: Professor Heather Carle, marketing professor at Coastal Carolina University (HOST) Leah Jackson - Hospitality, Resort, and Tourism Management major ('23) (Linkedin) Rachel Hamilton - Recreation and Sport Management major ('23) (Instagram | Twitter)
15:07
January 28, 2022