Into the Inbound

How you present your brand is important. It all starts with a great logo. Answer these simple logo design questions to nail your branding.

A major digital marketing trend that you need to pay attention to is SEO. If that statement makes you ask, what is SEO, then this episode is for you!

If you're a business owner, you have a niche in your industry. Ever wonder how you can dominate your niche? Learn how today!

You can encourage people to take the action you want when they get to your website. Here are 5 tips to increase website conversions.

Here are 4 ways to find photos and images you can legally use online in your blog posts, webpages, and social media posts.

You want users to trust your brand. But you also want them to see it. Small business SEO services use SEO to build your brand online.

Tourism advertising is a powerful industry. While it is complex and unpredictable, it is still a great addition to your marketing campaign.

The psychology of web design considers the way all elements of a website affect our emotions. It's a game-changer when done correctly.

Here are a few tips to maximize your blog post SEO (Search Engine Optimization) and help your content rank well on search engines.

Take the steps to optimize the online reputation of your business. Learn why reputation management is crucial for your business.

A marketing audit is a great way to see how well your company is doing and see where you need to adjust. It's critical for your business.

Donors care about impact. Your nonprofit will increase donor retention by showing your impact and caring about donors in visual ways. Join Kelli and Jillyn as they discuss reasons donors stop giving to your nonprofit and how to keep their support long term.

When it comes to designing your website, you might not know where to start. These web design tips are fast, easy, & make you look like a pro!

Looking to get more web traffic? Posting more to your blog could be the answer. Learn how to come up with great article ideas for your blog.

Your company’s website drives your business. You need to take a look at your analytics to see if your site is working for your company.

WordPress allows you the flexibility to adapt your site to change with your business. So ask yourself, "Is it time to switch to WordPress?"

Social media has made its way into the “necessity” category for your small business. Social media benefits your business every day.

Your brand colors matter! Avoid sending the wrong message with the wrong color. Learn how to choose and find out what your colors say.

Build a solid foundation of followers online and connect with new customers with the proper content marketing strategies.

A niche focuses your attention on a specific group of people with a specific need. Learn how to find a niche for your business today.

Before you sift through hundreds of cookie-cutter template web designs, we would like to shed light on the downsides to DIY web design.

Listen as Jillyn and Kelli teach you how to set your nonprofit up for success. Learn about and start using these 3 free tools for your nonprofit today. 

Wherever you're starting from, writing a business blog can have a great positive impact on your website and your business.

Branding is a valuable part of your business. Create an effective brand strategy using the right words to get through to your customers.

If you are trying to succeed as a business, you need to safeguard your reputation. You need to address customer complaints as they arise and turn them into a positive experience.

A clean web page layout will do wonders for the user experience. A poorly structured layout loses users and makes them look elsewhere.

Branding is what sets your nonprofit apart from other organizations. It is what makes your organization unique and identifiable. Join Kelli and Jillyn as they discuss what makes a good nonprofit brand. They also discuss two examples of real-life successful nonprofit brand campaigns.

If you want to create great content quickly and efficiently, here are few things you can do to keep up a quality blog in little time.

Branding for your small business sets you apart and shows what makes your company unique. Good and careful branding moves you forward.

Use Pinterest for your nonprofit! It's an amazing social media tool. Here are ways you can use it to help build awareness and support.

Web design for sustainability sets a goal on efficiency and clean energy. The cleaner your website is, the faster it loads and the less energy it uses.

When it comes to Nonprofit Outreach and Marketing there are plenty of tools available to use. Join Jillyn and Kelli as they discuss one of the best tools to use: Recipient Stories.

SEO stands for search engine optimization. It’s used to raise the quality & quantity of people coming to your site by raising your organic search results.

Looking for new ways to help your brand compete? It’s time to invest in video marketing. Learn how your business can create marketing videos now.

There are a variety of ways to reach potential donors. With so many possible online channels, you should focus on the ones that are going to get you the most return. By combining multiple avenues together, you can reach the most amount of people interested. Here are six ways to reach new donors in the digital world.

For your content to be successful, you need site traffic. To drive traffic, you'll need to find the best keywords for your blog.

No matter what type of business you run, you need to have a website. It's possible to have a high-quality website that fits on a single page.

Join Jillyn and Kelli as they discuss the many ways you can use volunteer stories to promote volunteerism for your nonprofit. See why National Volunteer Week is the perfect time to recognize your volunteers and capture their stories about why they help your organization.

You need to set-up a Google My Business page. It is absolutely essential if you want your business to appear on Google when people use it.

Email marketing done right boosts supporters and revenue. You can use email marketing to convert donors into recurring supporters of your nonprofit.

Here’s a secret: Video marketing boosts conversions. Add this strategy to your marketing plan for results sure to make you happy.

From finding your niche to important factors to consider in each post, we've created a simple exercise for better business blogging.

It's time to discuss nonprofits on social media. Listen as Jillyn and Kelli discuss what platforms to use, what and how often to post, and how to raise engagement.

Thinking about redesigning your website? Wondering where to begin? Check out these website redesign tips that'll make your new site shine.

Helping is the core of what nonprofits do. With a clear nonprofit branding strategy, it won’t be long before people come to know & trust you.

SEO is a major element to small businesses. Small business SEO is empowering and helps you become well-known to your closest customers.

YouTube is a great way to connect with your ideal clients. Here's why YouTube video is a great tool to help maximize your video ROI.

The YouTube Nonprofit Program falls under the larger Google for Nonprofits umbrella. It exists to give nonprofits access to amazing tools and resources that would normally be outside the scope of a nonprofit’s budget.

Apply website psychology to the design of your website! Check out these website psychology tips that surprise even the experts.