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The Technology = Equality Podcast

The Technology = Equality Podcast

By Lori Brooks
The Technology = Equality Podcast was launched to assist entrepreneurs with developing new business ideas and gaining exposure. The theme is to "Hear The Journey ~ Find The Pain ~ Create Solutions". Each week we explore the entrepreneurial journey of our guest and learn about tools to help you on your journey.

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What can the internet do for you? Episode #92 with Jeet Banerjee

The Technology = Equality Podcast

Jeff Beale: Episode #96- How do you define the Consulting Line?
This week I had a chance to chat with Jeff Beale, better known as Mr. Marketology. Listen in as Jeff shares the evolution of his practice, and insights on mindset, setting boundaries and understanding the value you bring to the table. Read More
February 16, 2021
Empowering Survivors: Episode #95
Amanda de Geneste is an author, a retired law enforcement officer, and a sexual abuse survivor. Born in Trinidad and Tobago and raised in Brooklyn NY where she served as a law enforcement officer at the Kings County district attorney's office. A deep desire to provide safety for others drove Amanda to work her way to become the lead detective investigator for the crimes against children unit where she would serve seven of her twenty-two years as a law enforcement officer. Listen in as Amanda and I chat about her journey as a survivor, an advocate, an author and so much more. Learn More 
February 10, 2021
Voices to be heard. Episode #94
This week I spoke with emerging artists Voyce and Elijah. When Voyce and Elijah were initially introduced they had no interest in forming a friendship. The recognition of a mutual dedication to music created mutual respect and a new collaboration. Their music has an urban vibe with deep base. Listen in as these rising stars discuss the entrepreneurial journey and a bond formed over a song. Learn More
February 2, 2021
Precious "The Killer Pitch Master" Williams Episode #93
This week we have the honor of speaking with Ms. Precious L. Williams, also affectionately known as #KillerPitchMaster, a serial entrepreneur, best selling author, international professional speaker, and corporate trainer. If you are working on a media pitch, an elevator pitch, an investor pitch, a pitch of any kind, this episode is for you. Listen in as the #KillerPitchMaster is leading the way in 2021 for women everywhere to speak up and stand out without apology. Learn More
January 26, 2021
What can the internet do for you? Episode #92 with Jeet Banerjee
Jeet Banerjee, serial entrepreneur and founder of The Income Incubator revisits the Technology = Equality Community to discuss how keeping an eye on your environment can provide new opportunities. Jeet joined the Technology = Equality Community in 2015 and was, at that point the youngest guest and one of the first four entrepreneurs interviewed for this show. Listen in as Jeet shares how the sale of his first tech start up inspired an opportunity to share his knowledge and discover a passion for marketing. Learn More
January 19, 2021
The problems we are meant to solve. Episode #91 with Jodi Flynn
Jodi joined the Technology = Equality Community for episode #19  to share how her entrepreneurial journey began and how networking can propel your career forward. This year we discuss the evolution of her practice and celebrate Jodi’s tenth year in business and the release of the audio book companion to Jodi’s best selling book, Accomplished: How to Go from Dreaming to Doing. Listen in as Jodi shares the pivots in her journey and we discuss how a business is a whole lot like a marriage. Learn More
January 12, 2021
Leader of Her Generation, Zi'Mya Faith: A Special Birthday Episode
Zi’Mya Faith is a Designer, creator and founder of the hottest new kids clothing line “Pink Is Forever”. This week Zi’Mya joins the Technology = Equality community for a very special birthday episode! Listen in as this impressively talented eight year old shares her entrepreneurial journey gifts and giggles! Learn More
January 11, 2021
Be Ready- Episode #90 with Sharon Devonish Leid
This week I had an opportunity to chat with Sharon Devonish Leid, founder of NetStruc PR. Sharon has been in the public relations industry for over 20 years. After eighteen years of dedicated service, Sharon was laid off from her position with the City of New York. Prompting immediate action, Sharon re-introduced herself as an independent publicist and launched her public relations firm, NetStruc PR in April 2015. Listen in as Sharon shares how a mentor’s recognition of her true talent, sparked a pivot in her journey and inspired a whole new future. Learn More
January 5, 2021
Heneka Watkis-Porter- Slow down and live. Episode #89
Heneka’s entrepreneurial bug started as a child selling apples from her neighbor’s apple tree. Growing up, Heneka’s grandmother was her backbone. Listen in as Heneka and I discuss self care and surrounding yourself with the right people.  Learn More
December 29, 2020
Know Thy Self- Episode #88 with Ayana Maia- The Capacity Coach
Listen in as Ayana and I, Newton North High School Tigers Alumni, reconnect to share laughs, discuss life’s unexpected pivots and the inconsistencies in the entrepreneurial journey.
December 22, 2020
Rochele Marie Lawson- The Queen of Feeling Fabulous Returns: Episode #87
Listen in as we discuss boundaries, the pandemic, sweet potato pie and so much more!
December 15, 2020
How to level up your sales practice with one simple trick. - Audio Blog #32
If you have ever taken the time to study the biographies of the most successful business owners, you have probably noticed a common theme in each back story. Every successful business owner developed the ability to access a...Read More
December 8, 2020
Kate Erickson shares how podcasting helped in finding her voice.
Kate rejoins the Technology = Equality Community to discuss how Kate’s Take was created and how it helped Kate to find her voice. “I was so nervous…I had to embrace my fears!” ~Kate Erickson Strategy: Take complex things and break them down into easy chunks of information. Wisdom: Don’t allow fear to hold you back! Embrace your fears, try new things, take ownership of your journey and be open to new opportunities. Wish: To find a way to delegate enough non- essential tasks in her day and allow more time to work on the business versus always working in it. Useful Tools:
December 7, 2020
John L. Dumas: The Technology = Equality Podcast- Episode #15
This is a conversation you don't want to miss!        John L. Dumas of the Entrepreneur On Fire podcast revisits the Technology = Equality community to share priceless wisdom. Listen up, as John shares how he monetized his podcast & priceless information on how you too can monetize your business.        If you are struggling to figure out a business idea, pay close attention as John shares how to continuously find new nuggets of information to create irresistible products for your market.       In closing, John delves into knowing when to slow down and F.O.C.U.S.    Hi, I’m Lori Brooks; I have spent over a decade customizing techniques to help financial agents and small business owners: optimize workflow, streamline office procedures and increase productivity. I have launched the Technology = Equality Podcast to help solve some of the biggest pains in various industries & spark new business ideas. Subscribe Today!   The Technology = Equality Podcast     P.O. Box 51676 ◊ Boston, MA 02205 ◊ 617.615.6472 ph ◊ 530.618.6472 fax
December 7, 2020
Dina Harbour: The Technology = Equality Podcast- Episode #10
Hey Ladies!!!! This episode is especially for you! Listen in as Dina shares her passion for helping other women build wealth!   Dina and I chat about creating a personal success formula and so much more. You don't want to miss this exceptionally fun conversation.       "It's hard for people to give you positive input on something they have never done before." ~ Dina Harbour       Strategy: Have a plan and think big, then take baby step there. Get ready to learn new lessons and keep moving forward.        Wish: To Find Genius Marketing Powers!   Hi, I’m Lori Brooks; I have spent over a decade customizing techniques to help financial agents and small business owners: optimize workflow, streamline office procedures and increase productivity. I have launched the Technology = Equality Podcast to help solve some of the biggest pains in various industries & spark new business ideas.   Subscribe Today!   The Technology = Equality Podcast   P.O. Box 51676 ◊ Boston, MA 02205 ◊ 617.615.6472 ph ◊ 530.618.6472 fax
December 7, 2020
When daydreams begin. Episode #86 with Constance C. Craig-Mason
Listen in as Constance N. Craig-Mason, CEO & Visionary of Concierge Financial Group shares her journey of struggle, strength and a search for stability.
November 28, 2020
How to set up your sales practice now to scale with ease later.
This is the first year I will personally cook our entire Thanksgiving dinner! Each year prior to the pandemic, the entire family would gather at my grandparents home here in the city and we would each bring a dish. What are you grateful for and how has your holiday changed this year?  More often than not, new business owners are concerned with generating income and gaining the first or next client. They keep general information for each customer but neglect to keep this information organized in a manner they can easily refer to. READ MORE
November 24, 2020
How to make your virtual meetings productive!
So how do you go from chaos at the controls to seamlessly productive virtual meetings? Listen in to learn the top two actions you need to take to make your next virtual meeting a complete success. Learn More
November 17, 2020
Amanda Elise Love is bringing you relief with The Fibro Fix: Episode #85
Amanda Elise Love, Registered Holistic Nutritionist and Eating Psychology Coach, is on a mission to relieve the pain and suffering experienced by those diagnosed with Fibromyalgia! Now living an energetic lifestyle, virtually pain free; Amanda is dedicating her life to... READ MORE
November 10, 2020
Capacitivo: Audio Blog 29
What would you do with fabric that senses stuff? Check out Audio Blog #29 where we discuss Capacitivo.
November 3, 2020
A Halloween Reading: Audio Blog #28
This week, a reading of two classic short stories, 'The Terrible Old Man' by H.P. Lovecraft and 'The Raven' By Edgar Allan Poe. Learn More
October 27, 2020
Legal To Legacy: Episode #84 - The Technology = Equality Podcast
A lawyer-turned-ghostwriter, Nick helps business people use content to establish emotional connections with prospects and strategic partners.
October 13, 2020
Audio Blog #26: Finding and supporting small businesses in your community.
How to find and support small businesses in your community.
October 6, 2020
Digital Footprints: Audio Blog#25- The Technology = Equality Podcast
We all create a digital footprint as we move throughout our daily lives. The Technology = Equality store next digital footprint I was excited to leave!    I’ll admit, I have been working on opening the store for a very long time. Finding the platform that fit my practice was not something I was willing to short cut! Why, because I was really looking for a simple method to integrate my physical, digital and... Read More
September 22, 2020
Reecy Aresty: Episode #82
Reecy Aresty is the Founder of Payless For College. A respected college admissions and financial aid advisor and author of How to Pay For College Without Going Broke. Reecy joins us...READ MORE
September 15, 2020
Living the COVID Life...
We are living the Covid life. I hope everyone has remained healthy and safe throughout this year. Can you believe fall is here and back to school shopping season... READ MORE
September 8, 2020
Make a little time for magic with Malik!
Make a little time for magic with Malik! Malik Haddadi, Founder of Unconventional Productions joins the Technology = Equality Community for Episode #81. Listen in as Malik provides years of wisdom and some golden nuggets for the entertainment industry.... Read More
July 11, 2018
An update and an invitation. Audio Blog #23
First, thank you for joining me for this episode! Thank you for taking the time out of your day to listen to the show. I'm curious how it is you listen to the show. Do you listen in the car or while working out? Are the stories, tips and ideas helping you? I'm just looking for feedback from our regular listeners. It's important to me that we continue to find interesting guests who will help you continue taking the baby steps required to move forward in your journey. It means the world to me that you are not only interested, but continue to create such a dynamic community.... READ MORE
June 20, 2018
Looking for your next big thing? The Franchise Advisor Has Arrived!
Mariel Miller's teen years were spent attending a catholic high school, where it was determined her future should be in administration. Upon arriving home one afternoon, with Days... READ MORE
June 6, 2018
Crypto consulting from scratch with Shaya Kutnowski.
Shaya Kutnowski, founder and CEO of Reliable Crypto Consulting joins the Technology = Equality Community for episode #79. Have you ever had a mentor, teacher or role model that influenced your journey? READ MORE
May 30, 2018
Discover your Best Kept Self with Shauna MacKenzie: The Technology = Equality Podcast- Episode #9
The Technology = Equality Podcast was launched to assist entrepreneurs with developing new business ideas and gaining exposure. The theme is to "Hear The Journey ~ Find The Pain ~ Create Solutions". Each week we explore the entrepreneurial journey of our guest and learn about tools to help you on your journey.
May 23, 2018
Life is a game.. play it well! Audio Blog #22
This is by far my favorite episode of this entire podcast! Now, don't get me wrong, we have had some amazing guests on this podcast, like Chris Ducker, Pat Flynn, Marques Anderson, John Lee Dumas, Kate Erickson, Bernd Schoner... READ MORE
May 4, 2018
Your Network equals your Net Worth! The two-part episode when Dr. Matt Motil joins the Technology = Equality Community. #77
Dr. Matt Motil was planning to go to school, get a good job and enjoy life... then he experienced leadership. This is the episode when Dr. Matt Motil joins the Technology = Equality community for episode #77.  Like many, Dr. Motil was following the life plan laid out for him by his parents... READ MORE
May 2, 2018
Susan C. Bennett: Technology = Equality Podcast - Episode #50
Susan aka the original voice of Siri, joins the Technology = Equality Community for Episode #50. READ MORE Originally Published: Jan 22, 2016
April 25, 2018
The art of the pivot... Megan Ramey is biking about town!
Megan Ramey, founder of shares the art of the pivot with the Technology = Equality Community for episode #16. Megan delves into starting a business based on her passion for logistics. While taking a solo hike and clearing her mind, Megan realized her current journey in the food industry was not... Read More
April 18, 2018
Jeff Beale: The Technology = Equality Podcast- Episode #22
Jeff joins the Technology = Equality community to discuss some of the biggest hurdles to becoming an entrepreneur and how to avoid them. READ MORE
April 12, 2018
Andrea Sternberg: The Technology = Equality Podcast- Episode #21
Listen in as Andrea shares her journey into the marketing world and some golden industry secrets! READ MORE
March 28, 2018
Affiliate income and so much more with Zac Johnson.
Zac was just a kid in high school when he realized how to create his first business online. Over the past 20 years, Zac has built multiple income streams through... Read More
March 15, 2018
The journey is the fun of it!: Jeff Kinley on the Technology = Equality Podcast - Episode #48
The journey is the fun of it! Jeff originally thought he would become an athlete until he decided to become a musician. Listen in as Jeff shares... Read More
March 7, 2018
Connect The Dots: Audio Blog #21- The Technology = Equality Podcast
I consistently preach about WINO Mode to my clients. This is when you spend too much of your time Working In Not On your business. A habit every entrepreneur falls into at some point or another during the initial phase of creating and developing a business. Read More
March 1, 2018
Taking action is the secret to success. Hugh L. Johnson joins us for Episode #6-The Technology = Equality Podcast
The Technology = Equality Podcast was launched to assist entrepreneurs with developing new business ideas and gaining exposure. The theme is to "Hear The Journey ~ Find The Pain ~ Create Solutions". Each week we explore the entrepreneurial journey of our guest and learn about tools to help you on your journey.
February 19, 2018
It's a different world...
Happy Valentines Day Technology = Equality Community! I hope you enjoyed the day with a loved one or just loved yourself! I personally don't celebrate the holiday. Instead we as a family attempt to share how much we care about one another all year-long! I remember the class list of kids to create the cards for. Kids swapping candy filled treats and creating decorations with red construction paper. Read More
February 14, 2018
Make a decision and stick with it! Sean Stephenson joins the Tech = E Community for episode #5!
The Technology = Equality Podcast was launched to assist entrepreneurs with developing new business ideas and gaining exposure. The theme is to "Hear The Journey ~ Find The Pain ~ Create Solutions". Each week we explore the entrepreneurial journey of our guest and learn about tools to help you on your journey.
February 6, 2018
Building the best team for your business! Nicole Wipp joins the community for Episode #76
Begin building the best team for your business with Nicole Wipp! Nicole Wipp is the founder of Wipp Enterprises, LLC, a consulting firm specializing in leadership, team building and retention services. Nicole an internet based entrepreneurial consulting firm... READ MORE
January 29, 2018
Would you choose Super Speed or Super Strength as a Super Power?
As I mentioned in previous audio blogs, I plan to share my public speaking journey as publicly as possible!We all have to take baby steps and this is the starting point for this portion of my entrepreneurial journey. I thank you for tuning in and allowing me to use you, my audience, as my accountability partner!! My right shoulder was ready to explode during the last 30 seconds of my plank... READ MORE
January 22, 2018
Erin Smith: Technology = Equality Podcast - Episode #28
Mommypreneur and No Excuses business coach, Erin Smith takes a moment to reminds us how important it is to slow down as she joins the Technology = Equality Community for Episode #28. ... Read More
January 15, 2018
How well do you know your state?
Alaina Nutile, Managing Editor of Only In Your is showing you how to share your state pride! How well do you know your backyard? How many weekends have you spent questioning... what else is there to do around here? Look no more, Alaina Nutile joins the Technology = Equality Community for Episode #74. At the young age of 27, Alaina has landed her dream job. as the managing editor of one of the Nation's leading travel and... READ MORE
January 8, 2018
Marques D. Anderson: Technology = Equality Podcast - Episode #35
Former NFL safety Marques Anderson has transformed his career in football to a life of philanthropy. Marques is bridging the gap between education and industry implementation with the World Education (WE) Foundation. Listen in as Marques shares his journey from the NFL to... Read More
December 28, 2017
Sales tips daily with Chris Hamilton: Technology = Equality – EPISODE #34
Looking for sales tips daily? Chris Hamilton, the founder of Sales Tip A Day (STAD) Consulting, is a certified marketing guru, business consultant, fellow podcaster and he still finds time to blog! No matter the industry or size; from entrepreneurs to small business owners or the city of Calgary, Canada, Chris will find ways to improve techniques ... Read More
December 27, 2017
Branding Experiences to build a better business.- Episode #20 Mitch Dowell
In 2008, in the middle of the recession, Mitch Dowell realized he needed to develop a safety net beyond the traditional retirement plan. With a layoff creeping up, Mitch began laying the groundwork to create a side income. Listen in as Mitch shares his time and expertise, and one day millions of... Read More
December 18, 2017
Don't keep your talents to yourself! Silence Your Inner Critic With Mary Cheyne.
Don't keep your talents to yourself! Learn how to silence your inner critic and make the impact you were born to create. Mary Cheyne rejoins the Technology = Equality Community for episode #74 to share tips and tricks on how to silence your inner critic! Mary Cheyne, 2009 World Championship of Public Speaking 1st Runner-up, of 25,000 contestants from over 14 countries, is helping you to face your fears, silence your inner critic and live your dreams. Mary originally joined us for episode #71 to discuss the 'pink elephant' public speakers don't discuss. If you missed it, click here to check out episode #71. Read More
December 5, 2017
What are you willing to sacrifice now for a changed tomorrow? Pat Flynn: Episode #4
The Technology = Equality Podcast was launched to assist entrepreneurs with developing new business ideas and gaining exposure. The theme is to "Hear The Journey ~ Find The Pain ~ Create Solutions". Each week we explore the entrepreneurial journey of our guest and learn about tools to help you on your journey.
November 30, 2017
Bernd Schoner: The Tech Entrepreneur’s Episode
Bernd Schoner, the author of The Tech Entrepreneur’s Survival Guide, joins the Technology = Equality Community for episode #11. Bernd worked in the Physics and Media Group and the Things-That-Think research consortium at the MIT Media Laboratory, where he received... Read More
November 24, 2017
Jeet Banerjee: The Technology = Equality Podcast- Episode #2
The Technology = Equality Podcast was launched to assist entrepreneurs with developing new business ideas and gaining exposure. The theme is to "Hear The Journey ~ Find The Pain ~ Create Solutions". Each week we explore the entrepreneurial journey of our guest and learn about tools to help you on your journey.
November 20, 2017
Thoughts become things, how Michael Connell turned his passion into a plan!
Michael Connell, author, producer, owner, and founder of KC Visuals Unlimited and Home and Business Services Unlimited joins the Technology = Equality Community to share over 30 years of wisdom and expertise. Listen in as we discuss delegation, growth and ... Read More
November 13, 2017
Happy Halloween Tech = E Community!
Happy Halloween!! I hope you have some wonderful plans this holiday season. It is very hard to believe we are so close to the end of 2017! The holiday season is for family and that is precisely whom I intend to spend it with. A Happy Halloween always kicks off the season in style in our home!... READ MORE
November 1, 2017
Bree Noble is helping female musicians build their business.
Female musicians, ready to build an audience, a business and be heard? Bree Noble, creator of the Female Musician Academy is placing women on the fast track to a successful musical career. Bree joins us for episode #23 to share... Read More       Originally Aired 07/05/2015
October 30, 2017
Putting Big Data into action, Rick West is providing real-time solutions with Jicco.
Rick West = BIG DATA Continually optimizing the use and application of Big Data, Rick West re-joins the Technology = Equality Community to introduce his latest Big Data product, Jicco. Rick West has... READ MORE
October 2, 2017
Stop wasting money and start making money on the web.
Are you wasting money on the web? Really, think about it, are you wasting money on the web? We are always faced with options to upgrade our devices and the quality of our service online. After you 'add to cart' do you ponder the choice of? (Do I pay extra for next day shipping, or wait until it arrives this winter via standard mail?) Ok, so maybe you try not to spend online, READ MORE...
September 25, 2017
Silence your inner critic with Mary Cheyne, Episode #71 of the Technology = Equality Podcast.
How do you get over yourself and your fears? Listen in and learn how to silence your inner critic, the unspoken hurdle professional public speakers don't speak of publicly! Mary Cheyne, the 2009 World Championship of Public Speaking 1st Runner up, of 25,000 contestants from over 14 countries, is helping you to face your fears, silence your inner critic and live your dreams. Today Mary is a public speaking coach and author of the Amazon best selling book "Present Yourself In Public Speaking". Mary's professional career began as a computer programmer. When office meetings made her nervous and her inner critic took over... Read More
September 10, 2017
Creating change for generations, Dr. Stephen Jones joins the Tech = E Community for Episode #70.
Dr. Stephen Jones is creating change for generations. Dr. Jones is the President of SAJ Publishing and the Associate Dean of students at the College of Engineering at Villanova University. As a young child, Dr. Jones witnessed the leaders of his neighborhood strive to build a better community. He quickly made up his mind to follow in their footsteps and one day create an opportunity to personally give back and help his community develop a bigger vision. Dr. Jones joins the Technology = Equality Community for episode #70. Listen in as we... Read More
September 4, 2017
Begin crushing goals with this age old trick!
My mother always told me to create a "to-do" list. This was of course at a time when smart phones and tablets only appeared on television shows like 'Star Trek'.  My mother would pull out her list with delight, just a plain piece of white paper folded into three parts. Excited and crossing off yet another item, my mother was always adamant I should do the same. Let's simplify and translate this method to 2017 technology so you begin crushing goals with this age old trick! Read More
August 26, 2017
5 reasons to create a prep plan and how to do so simply.
Taking notes on appointment can be difficult and sometimes ineffective. I always suggest building in prep time for every scheduled activity. I know it sounds overwhelming and wasteful. Let me provide you with five reasons why you should build prep time into your schedule and how to do so simply. 1. Recognize Opportunity - Be the salesmen whom always knows who's who. People tend to remember how you make them feel. A name or a family members name is an important title in life. Cultivating a relationship with a prospect... Read More
August 19, 2017
My Spartan race to a successful networking event.
A couple of weeks ago, Ryan Stewman reminded me of a time when I first launched this podcast and how perseverance was the key to making it this far. I had no clue what headaches I was headed for! This is the story of how I conquered my first networking event and learned first hand how perseverance and pushing forward can change everything.  The original laptop where the Technology = Equality podcast was recorded and created experienced the crash of the century! After weeks of planning, recording and creating, I almost lost everything because I wasn't worried about losing anything. I was almost ready to scrap the podcast idea and only continue with the consulting. I decided to make an effort to salvage the show. I was beside myself with joy the moment I restored several interviews. They were far from perfect.... but I had them and that was what really mattered. Ok, so not only did it pay to continue to try working on restoration, my perseverance paid off in yet another manner! My Spartan race to a successful networking event. You know how every now and then you come across a picture of someone on the internet and it just fascinates you? Well, a while back, I ran across a picture of a man playing a digital cello! Yup, that's right a digital cello! (as some of you may know, my siblings and I played classical instruments for a number of years with the New England Conservatory.) This was just a random picture, little did I know this man was far more interesting than just a picture!! As I began researching I realized, this phantom, playing an instrument, I would love to get my hands on, was actually from Germany.....and the founder of ThingMagic!     (Quick shout out to my cousins in Germany!!! Big J., Little J. Sarah, Melissa & Petra... I love you guys!!!!)    I know, I know. you are probably saying... what the heck is ThingMagic? ThingMagic is a major game changer in the retail industry! Created in a garage right here in Cambridge, Ma., ThingMagic is a RFID (Radio-Frequency Identification) technology company. For those of you who are unaware, RFID is the little chip, that identifies a product once scanned. So, months later, as I am browsing through events, hosted by my favorite local entrepreneur, Chris Requena; I see he is hosting a breakfast at which Mr. Bernd Schoner is the guest speaker, regarding his book, The Tech Entrepreneurs Survival Guide." FYI- Breakfast networking is always the way to go if you are just starting out.  Your mind & breath are still fresh! Heels In Cambridge... I thought I parked near the building I was going to for this event, but I was so wrong. Let's just say $60 for parking and a 1/2 mile in heels on cobblestone turned out to be, well...... priceless!                                                                                     like a Spartan race to a networking event! Side Note: When dressing for any occasion, always consider the commute, not just the destination! So I was headed to this breakfast with a goal in mind. I suggest you consider why it is you are attending an event before you just attend for the sake of attending. Now, if that's your thing.... great! Most of us on the other hand, don't make a habit of attending networking events. Having a goal for the event creates an automatic personal purpose for attending and helps to decrease the anxiety you may experience.  I had intended to clear my schedule and attend a MeetUp long before this one. Now I had double the purpose and there was no stopping me! Well, that's a lie.... I was internally griping about parking (it's Cambridge!) to myself. Then debated if I should turn back to the car, as I trooped it a 1/2 mile in 2-inch heels to the conference center. When I walked into the conference room at the Microsoft NERD Center, I practically froze! Was I really about to walk up to Chris Requena or Bernd Schoner, co-founder of ThingMagic and author of "The Tech Entrepreneur's Survival Guide"? Nope!
July 30, 2017
How to create your sales practice secret weapon.
Take a moment to think about all the deals you have closed over the years. How many client files do you currently possess? Can you name all of your clients, where you met, their family makeup? When you finished closing the deals and you received your commission... what did you do with the client record? How to create your sales practice secret weapon. There have been numerous studies over the years regarding customer acquisition vs retention and the best way to grow sales. I will spare you the details and provide a link to view a simple infographic and a list of additional resources on this information. What I do want to be clear on is that it is about 5-7 times more expensive to find a new customer, then it is to keep a current customer happy. The fact is if you focus on selling to existing clients, you can increase your revenue by a minimum of 25%. Now think about it, you can grow your practice, grow your income without creating new products or spending time finding new people. Take the time to focus on finding the right message and the right method to continue reaching the clients who already know, like and trust you. There are far too many business owners focused on growing their practice, but with no solid direction or plan. Most sales professionals I've worked with over the years tend to close the deal and the client file is put away. Stored among the many clients they have worked with through the years. Does this sound familiar? Are your clients' records put away? If there's no follow-up, then there's no contact, there's no conversation. How do you intend to grow the relationship? How do you intend to continue serving them? How do you intend to gain referrals? Your clients need you to solve the problem you are the best at solving. Focus on what this problem is and how you can help them even more. I'm going to help you begin developing your sales practice secret weapon right now. Take a moment to focus on the big problem you solve for your clients. What information are your clients naturally searching for? Now use the short SETI Method to develop a plan of action. The S.E.T.I. Method stands for Sort, Examine, Template, Implement. This is a simplified technique I use in my practice and with my clients to quickly develop a sales practice secret weapon for any industry. Begin by sorting your clients into groups based on similar purchase habits. To keep the process simple, try to stick to the number three when creating your groups. Once you have three groups, examine the history to verify which of the three is the most profitable for your practice. This can be done in a number of different manners based on the type of sales practice you operate. If you're a Realtor you may choose to group clients into buyers, sellers, and renters. If you're in financial planning you may choose groups aligned with product types or a specific location. Once you define your groups, clarify why they are who they are. What is it about them personally that connects the group members? Now you can begin creating a customized plan to keep in touch with each of your groups. Determine the best message and connection methods for each group to begin implementing. This plan, as simple as it may seem is rarely mapped out in a sales practice. The communication template you have now developed is your client retention plan, your sales practice secret weapon. You should continue to tweak or change the template plan as you go. Once your template plan is developed, try to find tools to help automate the implementation process of your sales practice secret weapon as much as possible. Remember to check out the infographic and list of resources using the link included here.  Click here to connect and schedule a free 4th of July BONUS strategy session to help you automate your sales practice secret weapon!
July 1, 2017
My dad is the best at just about everything... Happy Father's Day!
My dad is the best at just about everything. From dancing to fixing things to navigating back roads!  If he doesn't know how... he will undoubtedly figure it out if you ask him to. Looking back now, there is nothing he has ever given up on (no matter the time it takes) and there is nothing he can't accomplish. As a child, I didn't understand why my father seemed to have such amazing luck, or why things always went the way he planned. I always thought it funny that my father kept a notebook and several pens in his breast pocket. Much like mom, dad always had a list!   My dad is the best.... The reality is dad was always overboard with the listing of things!!! When we were kids, if we became sick; he kept the
June 17, 2017
Outsourcing to grow your practice.
All these years, I really have just laughed off most of what my big sister has told me. Mainly because anytime we are together we are busy just joking around. For those of you who know us, you understand why I was surprised. As I continued to grow my practice I had the following revelation... READ MORE
June 10, 2017
Trevor Crane on confidence and sharing Your Story.
Join me for a very special bonus episode as I chat with Trevor Crane about the difference between confidence and conviction, and manifesting his entrepreneurial journey. Trevor Crane is the kind of guy who thinks of an idea, takes action and keeps moving forward. Trevor's  entrepreneurial journey began with an 'Aha' moment as a child which left him with a passion for providing for his family at large0. Listen in as Trevor shares humble beginnings, explains why you need to share your story and gives a special gift to the Tech=E Community! Trevor Crane on confidence and sharing Your Story. "Your message matters!" ~Trevor Crane Strategy: What is it that motivates you and brings you to life? Determine where your passion lies and get started. If your passion is not where you are..... it's time to get out. Focus on your end goal and take consistent, persistent action to stay on your chosen path. Once you have committed to a specific direction, find a mentor or a coach to share best practices and guide you to the shortcuts along the way. No matter what, GET HELP! Then be sure to share Your Story! Wisdom: Take special note of the journey others have traveled prior to your own.When wisdom is present, you should be too!  Try to live a life without regret by remaining in the present, surrounding yourself with your favorite people while doing the things you are passionate about. Wish:  Trevor would love to find a way to reduce the urge to juggle. Tools:                        Reach Out Via:
May 27, 2017
Mark Mehling on the need for a second plan.
Mark Mehling on the need for a second plan. Mark Mehling joins the Technology = Equality community for episode #67 to review why you should begin creating your second plan. Mark shares a $10,000 idea and an extraordinary story of a series of unfortunate events. From breaking and entering to an AHA moment that changed his life, listen in as Mark and I explore perspective and discuss developing a client profile, pricing your product, content curation and so much more! "The whole world is marketing!" ~Mark Mehling Strategy: Research and understand to whom you are marketing. Always script out how you plan to market to your audience and the media you will use to market your message. Create authority in your industry and provide "BIG" perceived value; then be sure it exists! Test and explore your pricing methods. Curate your content and re-purpose for future projects. Wisdom: Develop an entrepreneurial perspective before you begin your journey. Take the time to define what's important to you and what you are looking for. Define the must-have pieces of your future, then begin working towards them. Wish: Mark wishes more people would go analog, not everything has to be digital! Hard copy is still in high demand! Tools:                    Dan Kennedy                         Reach Out Via:
May 20, 2017
Lee Gesmer on segmenting your practice to scale.
Attorney Lee Gesmer was born and raised in Boston, MA and knew from an early age he would one day run his own business. His father anticipated it would be in his textile mill, Lee had his heart set on music. Lee joins us for episode #66 to share his journey from Rock n' Roll to Litigation. Listen in as we discuss how segmenting each area of Lee's practice allows his team to scale with ease. "The only way to build a law firm is with happy clients!"~Lee Gesmer Strategy: Look at each area of your practice and begin to sort out each step; from your clients to your procedures. Understand what it is you provide and who you want to serve. Customer happiness matter more than anything in business. Determine how your practice can best serve your clients. Set procedure and service standards for each segment created. Most important, once standards have been established, be sure your entire team is on board with the plan. Wisdom: If you have an idea you have been thinking about... stop thinking and start doing! Waiting is just holding you back from what you want and the future is never guaranteed. Why do tomorrow what you can get done today? Tools: Lotus (IBM)  CopyrightX Evernote Tim Ferris Wish: Lee plans to witness and enjoy the ease in the succession of his practice.  He is currently enjoying the growth of his firm as they begin to mentor and train new generations of attorneys for years to come. Reach Out Via:
May 6, 2017
How to save time on presentation production.
Does your practice require you to create visual content for presentations? Do you waste time trying to time out your slide show to record? Do you get nervous when presenting to groups? The best way to create and present in a flawless manner is to be prepared to present. Prepare the content you intend to share and practice until you can't practice anymore. The following tip will drastically reduce the amount of time you spend creating so you have more time to practice! When you create a presentation including a slide show, start by drafting your script. Review the draft with a Highlighter or BOLD the text you intend to use as the focal point for each slide or transition in your presentation. Here are four ways this trick will save you time and effort! 1. Visualization of your presentation. Once your presentation has been drafted begin thinking about how you can best visually capture this information for your audience. Take the topic of each piece of your presentation and describe this topic with one adjective. This will allow you to begin questioning all of the ways you can now display this concept in a visual manner. 2. Quickly find content for your presentation when searching stock photo/ video databases. Multiple stock databases now include a search function. Use the list of adjectives you created and search for the stock content which best matches the visual you imagined. 3. Reduce timing slides with an audio recording. Once your slide show is put together and you are prepared to convert to a recording you will need to know when to switch slides to match the audio. With the text for each transition and slide in Highlight/ BOLD, you will no longer need to remember which slide comes next or how to precisely match your audio timing. 4. Simplify live presentations. Similar to the timing of your presentation slides for recording, live presentation errors are greatly reduced with the Highlight/ BOLD text strategy. You will be seamlessly prepared for each transition from a pre-recorded video or slides with a handheld remote. If you find this post has helped you save TIME, we want to hear from you! Please share and let us now how implementing this strategy has helped your practice. Interested in learning more? Click Here To Join the Community
April 29, 2017
Three simple steps to find new prospects.
Where do you find prospects?   People talk... all the time.... often more then they listen! Use this simple human truth to your advantage. Stop wasting marketing dollars and start creating remarkable ones.  Do a remarkable job and people will make remarks about you! A word of mouth referral is far more powerful than any marketing material you will ever create! Here are three simple steps to get people talking about your practice, without spending. Step 1. Review Who You Work With Sit down with your (CRM) Client Relationship Management program or a piece of paper and a pen. It is not really important which one you choose. I am not about to have you create a massive spreadsheet of clients. Keep this process as simple as you can. Start by opening the client data in your system or listing on a piece of paper the first five clients which pop into your mind.  Now expand on your list. Create a list which includes much detail as possible regarding each of the clients noted. Think of each meeting, each call, really review and record everything you know about each person. Step 2. Identify Your Hi/ Lo's List Once you have the information collected on the first five clients you think of, begin thinking about why it is this particular set of clients popped into your head. What is it that made this set of clients, stand out for you?  List each of the positive and negative aspects (if applicable) of each encounter and communication with each of the clients you have taken note of. Answer the following question for each client. Why and how did your current customers purchase the initial product from you? Step 3. Find the current need Your current customer purchased a product which addressed a need for them. What else can you help your client prepare for that you may not have discussed during your initial sale? Is this solution something relevant to their life situation and goals? Review where the greatest amount of need exists in your practice based on the sample numbers generated from the list of five clients you have worked with. This may be a simple task if you have been focused on selling a specific product for the majority of your career. Once you have completed Steps 1-3, describe where the opportunity exists in your practice by spotting which trends appear in the information collected. Create groups of clients based off of the similarities to help you clarify who you want to work with and how you can serve them best. Then serve in a "remarkable manner." Subscribe today for additional tips to help you find the opportunity in your practice.
April 15, 2017
Joseph Moore on life after Shark Tank and the power of believing in you.
Joseph Moore was driving down the highway almost 15 years ago when a sneeze changed his life. Joseph joins the Technology = Equality Community for episode #64 to share behind the scene secrets of his Shark Tank experience the journey of building First Defense Nasal Screen. Listen in as Joe explains how persistence and having a "why" helped him to conquer the Shark Tank and build a global corporation. How many people have these great ideas, but don't have the belief in themselves to follow through on it. ~Joseph Moore Strategy: Learn to appreciate what is, to clarify what could be. The road is long, hard and will never be what you expect; but persistence will serve you well. Wisdom: Try new things and always dream big. Once you figure out what you want to do... believe in you! Make the decision to be all in on your choice and focus. Wish: To increase the quality of life for millions of people globally. Reach Out Via:
April 8, 2017
Time Is Money
It’s time to say goodbye to the first quarter of 2017 and welcome the second quarter with open arms and new goals. How are you planning to increase your production this quarter? We have all heard the phrase 'Time is Money', but why do we not apply this simple idea to our everyday lives? As a financial professional, I’m  sure you can agree that delegating tasks to a non-existent team member is impossible. You recognize your ability to generate more income with more time. You understand you need to delegate, but where do you begin? How do successful sales professionals efficiently save time and generate additional income? It is 2017 and you can delegate tasks to your electronics to save both time and  money! I am about to share with you one strategy you can use to begin creating time and income today.  Sound too good to be true? Consider this, on any given day you have an average of 75 emails to read and respond to, on top of conducting business as usual. Each email can take anywhere from 3-7 minutes of your day. With 75 emails to read and reply to, this is minimum 225 minutes or 3.75 hours of your day! Your 3+ hours daily could be spent on income generating activities. So how do you reclaim your hours and money? Invest your time wisely! Start by creating an email 'read & response' strategy. Schedule your email into the day as you do all tasks. Stop checking your email anytime of the day, just because you can. Structure the time you check your email to complement how you structure your day. Reduce the number of times you check your email and batch the process of responding. Dictate an email. Worth the effort you ask? Without a doubt! Historically, dictation services have not worked as well as advertised. However, of recent, technology has advanced to the 'Jetson's Age'.  Many dictation programs are built into your mobile device and adapt to your speaking patterns to improve greatly with regular use. Dictation can save you almost 2-3 minutes per reply! With an average of 75 e-mails, only taking 1-2 minutes you are saving yourself almost two and a half hours. An additional 2.5 hours daily may not seem like much, but let's take a step out of W.I.N.O. mode (Working In Not On your business) and look at it the additional 2.5 hours daily from B.O.S.S. mode (Building Operations to Support your Success). In a week consisting of five business days, you have an additional 12.5 hours, or 650 additional hours in a year! With approximately 8 hours in a business day, the 650 hours becomes almost two and a half months of time saved! You now have the potential to dedicate your additional 2.5 hours daily or 2.5 months annually to income generating activities creating an instant “Personal Pay Day”! If you need help getting organized with your sales practice, click here to schedule a strategy session today! Stay tuned as we celebrate a special Shark Tank theme to kick off quarter two!
April 2, 2017
Robinn Lange on listening to and believing in yourself.
Robinn spends much of his time training and working with entrepreneurs through his growing library of resources. This week Robinn joins the Technology = Equality Community for episode #63 to share his resources with you!   "Even when we don't want to entrepreneur, we entrepreneur." ~Robinn Lange     Strategy: Listen to your gut and make what you want to happen, happen! Create goals, and be persistent but flexible. Find mentors and learn as much as you can.     Wisdom: Believe in yourself, believe in your vision and have a clear path as to where you are headed. You learn as much from what to do as you learn from what not to do.     Wish: An adaptability program which would assist in embracing the progress while maintaining balance.     Reach Out Via:
March 18, 2017
Document & Review... How to scale your sales practice with ease.
Let's try to reverse engineer your entrepreneurial journey. What is it that you would ultimately like to see as the future of your sales practice? It doesn't matter if you have just started your journey. Take a moment to imagine how you would like to see your sales practice running in the next couple of weeks, months or even years. Ask yourself the following questions; How do I want to operate my business? How big will my business be in five years? Will I need a team? How do I want to communicate with my team? How will I track what goes on in my business, if I am not micro-managing every detail? A long time ago, long before tablets & cell phones, I used to dream of being a business woman on the go with Star trek like devices running it all, no matter where I was. That's no longer a dream.... Thank You Apple! I took the time to think about how I wanted to see myself running the business. Had I never invested my time in getting organized, there is no way I could have created or maintained my practice as it grew! Getting organized in your practice can drastically change your production. Once you have an idea of how your business will run, try to write out the details as they come to you. What will your production count look like? What color is your letterhead? How many clients do you see on a weekly basis? What product markets will you focus on? Try to clarify as many details about your future practice as possible. I learned quickly if we want to increase numbers, I had to know how to process things in the fastest, most efficient manner possible. When I began working in financial services, I took notes on my every move and turned each action into a batch of processes as I navigated each new case. Eventually, I would take all of my notes and turn them into a procedure log for quick reference. To scale a process, you must understand every piece of the process. You need to understand why the pieces are what they are and where each piece fits into the process as a whole. In my experience, new financial professionals are concerned with generating income and gaining the first or next client. They keep general information for each customer but neglect to keep this information organized in a manner they can easily refer to. Once you have several ideas on paper, begin thinking about the resources you currently have available. Which resources do you currently use to support your practice and why? Consider which resources work best together and how they will assist you in the growth of your practice. Technology is changing daily and the last thing you want to do is have you business scramble to keep up. Review your long-term idea of your sales practice and think about what programs (ex. Client Relationship Management System) you may need to accomplish your vision. Is there a particular operating system you may want or need to implement to improve what you currently do or may do in the future? Always consider the return on the investment of any actions taken or programs used. Begin implementing the programs and systems that have the potential to decrease overall production costs as early as possible. F.Y.I.- Free is not always the best option!   Yes, I preach frugality, especially in a start up! However, There are things you should not try to get frugal with, two of which are;  Your software The time creating your procedures! It is 2017 and there are numerous workflow and procedure applications to choose from. Be sure the software you purchase is compatible with how you want to run your business. Consider the following; Is the software accessible in mobile format? How easy is the system to learn and operate? Are there any mobile limitations with the software? Did you try a demo version? When starting your sales practice, get as organized as possible as early as possible. Map out step by step actions you need to accomplish to create the practice you described above. If you begin documenting all of your processes and what you would like
March 11, 2017
How to begin finding your X-Factor with Isabelle Mercier-Turcotte
Isabelle Mercier-Turcotte, one of North America’s Top Small Business Influencers, TEDx Speaker, best-selling author and TV show host takes a moment from her extremely busy schedule to join the Technology = Equality Community for Episode #62. Listen in as Isabelle shares insight on how to begin finding your X-factor.   “I would have needed more courage for me to get a job.” ~Isabelle Mercier-Turcotte   Strategy: Watch & Learn- Isabelle’s parents each built individual sales practices while raising her. She often helped her mom and the entrepreneurial spirit developed into a passion during childhood.     Wisdom: Bubble Time, as Isabelle calls it, is the ticket to reclaiming your time! Structure your time to provide the unstructured time.   Wish: To provide a global, seamless, evergreen process for interested clients to enroll in the Built To Rock program.   Tools: Essentialism: The Disciplined Pursuit of Less- Greg McGowan         Reach Out Via: Build To Rock
March 4, 2017
How do you capture future opportunities?
In my last post "How To Perfect Your Client Retention Plan for 2017" I promised you a couple of strategies to ensure you can seamlessly create time for taking thorough notes. As previously discussed, your appointment notes can serve as a gold mine for your practice. The list below is a set of actionable steps you can take today to ensure you never miss an opportunity and your client relationships continue to grow. 1. Collect your thoughts.  Take a moment to collect your thoughts before you meet with a prospect. Ask yourself the following; What do you already know about the prospect? Why are you planning to meet with them? What is it that they need your help with in the grand scheme and how can you deliver this? How will you make your prospect see the value in your solution? Taking a moment to breathe will allow you to have a clear mindset as you begin to collect the next set of familial details. 2. Schedule it in Seriously, make time in your calendar to take the notes. I know it may seem silly, but if you schedule it in, it is far more likely to get done. Yes, I am talking about physically adding time to your weekly calendar. I want you to take a look at your upcoming appointments for the month. Review where you are most likely to have down time and add in the time to take notes for the previous 1 - 3 appointments. The more frequent your appointments, the more frequent you should take down notes. There is no magic frequency nor is there a level of detail, just try to make it a routine. The more you do it the better you'll become at capturing each bit of information mentioned. 3. Create a summary Prepare a list for yourself separate from the agenda for your appointment. This list should contain all of the information you would require when completing the application for any product you feel may be relative to the opportunity you intend to discuss. When your appointment is completed this list will serve as a checklist of the items you have discussed. Use this list to quickly create your appointment notes. 4. Use your technology  The majority of financial professionals actively producing in 2017 carry or make use of a cell phone or tablet device. There are a million audio recording and dictation apps on the market. Download one now and dictate your notes post your appointments to avoid forgetting anything.   ***BONUS TIP*** If you own an iPhone your recording software is already built-in! Set your audio recorder on your home screen or in the toolbar for easy access.
February 25, 2017
James Burges discusses the Everyday transformations.
James joins the Technology = Equality Community to discuss how a moment during his training in ministry opened his mind and heart to how often transition takes place for others across the globe.  “Ignorance is bliss!”~James Burgess Strategy: Take the time to understand who you are and what truly makes you happy. Listen to those around you and see how you naturally help others. Decide what it is you can teach to really address the need you already serve.   Wisdom: Ignorance is bliss! Find a way to free yourself from the negativity. Focus on what it is your clients want and need, and be sure to over deliver. Wish: To have started sooner! WOW Tech= Equality Community!!! Where is the TIME machine already!
December 14, 2016
Big Joe shows how to create a plan and structure your transition to support your goal.
Join your host Lori Brooks as she welcomes Joe Pagliuca aka Big Joe to theTechnology = Equality Community for Episode #58. Listen in as Big Joe shows how to create a plan and structure your transition to support your goal.  "You have only what you are looking to get out of, to go back to." ~Big Joe  Strategy: Make your journey easier by asking someone successful for guidance. Take the time to recognize your personal and professional strengths and learn how to delegate the rest.  Wisdom: Trust yourself and take more chances. When in doubt,consider the alternatives. Wish: A new team member to manage the internal processes.   Useful Tools: Big Joe Workshops     Big
June 3, 2016
Jen Lehner takes your consulting practice from an idea to your reality.
Jen Lehner joins the Technology = Equality Community for Episode #57. Listen in as Jen  provides an intimate view of what it takes to get a consulting practice up and running from idea to fruition. “It’s so easy to outsource your busy work.” ~Jen Lehner Strategy: Assign a monetary value to each of your daily tasks to determine when and what to begin delegating. Identify the people in your network who have the ability to help you spread the word. Wisdom: It is very easy to loose momentum on a solo journey. Create accountability for yourself with positive family and friends. Find an opportunity or create one for yourself and over deliver. Just be sure at times to take a step back from your journey to ensure you are creating the balance you want and need to succeed. Wish: The opportunity to continue growing her team. Useful Tools: The Front Row & Bird Nerds
April 18, 2016
Sally Hendrick shows how to prepare for the pivot- Episode 56
Sally Hendrick joins the Technology = Equality Podcast for Episode #56. Listen in as Sally shares how to go about setting yourself up for a smooth transition from where you are now to where you want to be. “Figure out a way to make your workload easier!” ~Sally Hendrick Strategy: Find your focus and join online forums to begin validating your creative side. Learn how to teach and delegate all of the pieces you should not be doing. Always be grateful for and respectful of the person you delegate to. Wisdom: Keep an open mind as opportunities, ideas and inspiration can come from many different places. Be honest and set yourself up for a clean exit from your current endeavors. Wish: For more people to understand how being positive and helping others can help build their business. Tools:  Social Media Traffic School              Eat That Frog
April 1, 2016
Rom JB is Increasing Your Childs Grades
Rom JB joins the Technology = Equality Podcast for Episode #55. Listen in as Rom shares the exact steps that took him from needing help; to building a tutoring empire and helping others. “When you are someone who is self-motivated, you have no choice but to take action!” ~Rom JB Strategy: Read as many professional development and business management books as possible. Wisdom: Take a journey in before you begin, get to know your mirror well! It is extremely important to have a clear view of yourself before you embark on this journey. Once you figure out you…. Be Yourself! Wish: To transform into an online tutoring platform. Tools: The E-Myth Revisited- Michael E. Gerber
March 25, 2016
Brian Leon Smith: The Technology = Equality Podcast- Episode #53
Brian Leon Smith joins the Technology = Equality Community for Episode #53. This week our guestBrian L. Smith began his career creating computer games with friends in high school. He cultivated his talents to complement his passion for creative arts and created his newest business, an application development company 48KApps.  "Don'tworry so much!" ~Brian Leon Smith Strategy: Take the time required to get to know yourself and be sure you are starting with a solid foundation. The start of your journey is just that; be prepared to pivot but be sure the path you follow matches your desires.  Wisdom: Enjoy what you do but never stop learning and creating! Listen to your gut instinct and keep a positive mindset.  Wish: Can we standardize charging ports across mobile devices?  Useful Tools: #legup Hi, I’m Lori Brooks; I have spent over a decade customizing techniques to help financial agents and small business owners: optimize workflow, streamline office procedures and increase productivity. I have launched the Technology = EqualityPodcast to help solve some of the biggest pains in various industries &spark new business ideas. Subscribe Today! The Technology = Equality Podcast P.O.Box 51676 ◊ Boston, MA 02205 ◊ 617.615.6472 ph ◊ 530.618.6472 fax
February 29, 2016
Chaz Boren: Technology = Equality Podcast - Episode #52
Chaz Boren, co-founder of True Blue Essentials joins the Technology = Equality Community for Episode #52. Listen in as Chaz provides an intimate view of how the pivots in his journey took him from web development in middle school to organic chemistry in marriage. "The first step was realizing a product I developed for my wife, and spent a long time creating, could really benefit the public." ~Chaz Boren Strategy: When you begin your journey, research everything!!! Utilize the resources you already have access to without effort. When you begin creating and implementing your plans, network to find mentors who can assist you.  Wisdom: Get started NOW! Educate yourself on the industry or interest of choice and create your plan! Wish: To find a business partner who is looking to help build True Blue Essentials.  Useful Tools:  Google
February 1, 2016
Dean Logan: Technology = Equality Podcast - Episode #51
Dean Logan joins the Technology = Equality Community for Episode #51. Listen in as Dean and I discuss how advice that he received from a friend of his father helped transform his love for fine art into a technology-focused branding and marketing consultancy.  "It's going to be harder than you think." ~Dean Logan Strategy: Find a way to gain the foundational knowledge in your industry of choice and focus on the positives daily. Continue learning, recognize that as a creative professional, you are running a business and organize yourself with this mindset. Wisdom: A computer can make a bad idea look polished. As a creative professional, be sure to sketch out your ideas on paper and always be willing to pivot.  Wish: Dean is looking for a program which would quantify the actual return on investment (time and monetary) in a creative project.  Useful Tools:                     
January 24, 2016
Faith Canter: Technology = Equality Podcast - Episode #47
Have you given yourself time to find your true passion? Faith Canter joins the Technology = Equality Podcast Community to remind us to take a step back and enjoy living a life less toxic. "It was scary, but it was a chance to heal something else within me." ~Faith Canter Strategy: Test everything and be aware of the opportunities which may surprise you. Don't take things so seriously. If you have a passion for it and it feels right to you... go for it! Wisdom: One of the hardest parts of any entrepreneurial journey is believing in yourself. Find stories that inspire you! Being healthy can be cheap and easy! You do not have to spend a fortune to live a less toxic life. Wish: Faith would love the ability to automate the everyday administrative tasks associated with running her business.  Useful Tools: Living A Life Less Toxic
December 28, 2015
Valentina Dragojevic: Technology = Equality Podcast - Episode #45
Get started on your entrepreneurial journey today. What are you waiting for? Direct from Monte Negro, Valentina Dragojevic has joined the Technology = Equality Podcast Community to remind you that time waits for no one. Valentina shares how she has taken her translation services from an offline solopreneur venture to a social networking powerhouse in the Balkins.   "I earned way more offline, but that first $60 online was the dearest $60 to me.  " ~Valentina Dragojevic Strategy: Begin researching platforms where you can take your brick and mortar business online with ease. Review the options you have available and be sure to reach out to others. Show what your qualities are and make sure you are active on the social media platforms you choose.  Wisdom: When you dive into research, be sure you know what and why you are looking for it. Understand and learn the basics of what you may pay for later. There are many experts you can learn from online... be careful not to bite off more than you can chew! Take it slow so you have the time to process the information you need in easily digestible amounts.  Useful Tools: Internet Marketing For Smart People.
December 13, 2015
Bettina Pickering: Technology = Equality Podcast - Episode #44
How well do you really know You? Bettina joins the Technology = Equality Community for Episode # 44 to share how she started a new year with a new life! Listen in as Bettina describes quitting work one January 4th and diving into her entrepreneurial journey on full faith! "I remember as a child I was always very excited about the future."~Bettina Pickering Strategy: Knowing yourself should be the foundation of starting anything new. Your journey may not begin with looking for your first entrepreneurial endevour. Bettina suggests taking the time, as she did, to try new things and educate yourself. Take some time to see what activities you truly enjoy. Wisdom: Find a daily source of inspiration for you. Once you take the time to figure out 'You' and what you want to do, begin crafting your journey with the following questions; Who is my ideal client? How am I serving my clients? What is the range of prices, my ideal clients are willing to pay? How long before I begin creating a cash flow?  Wish: The day of seamlessly operating business systems in the cloud should be here by now!!! It's just about 2016 at this point Tech = E Community, we can help Bettina with this! Bettina is also very interested in finding someone who would be capable of managing the cloud based business system. Useful Tools: Dial A Guru Series                      Aronagh
December 6, 2015
Giulia Guerrero: Technology = Equality Podcast - Episode #43
Giulia Guerrero, founder of BizThrive and entrepreneur extraordinaire, joins the Technology = Equality Community for episode #43. Giulia takes us on a journey from her love of art as a child to architecture to founding BizThrive, the Google+ Community you should check out immediately.   "That's really what stops us as entrepreneurs, the fear that what we are doing may not be the best thing for us." ~Giulia Guerrero   Strategy: Get out of your comfort zone and try new things. The more you try, the more you learn. Explore activities you enjoy to uncover your passion and gain knowledge in your industry. It can be very clear to the general public when you are not passionate about your life and your journey.   Wisdom: Your wants and needs should co-exist. There are moments in life that can cloud your way, but it's up to you to decide to discover and pursue your own passion.   Wish: To inform the masses that BizThrive is here and ready to help you! Useful Tools: Biz Thrive
November 29, 2015
Dean Bokhari: Technology = Equality Podcast - Episode #42
Are you feeling fulfilled? It's time to clarify the meaning behind your journey. Dean Bokhari, founder of Meaningful HQ joins the Technology = Equality Podcast for Episode #42. Dean's journey begins doing what he calls 'the exact opposite of helping humanity'. Listen in as he shares how the industry he started in made him question life and build a business in his kitchen. "I was climbing the corporate ladder, I just didn't realize it was on the wrong wall." ~Dean Bokhari Strategy: Dean took time to think about how he would create a life he would be proud of by combining his strengths with his passions and finding people to serve in a unique way with these talents.  Wisdom: If you are not doing something that allows you to perform at your highest level, and contribute to the greater good, take a step back, speak with your significant other and begin taking baby steps. Failure is an event, not a person.... learn to grow from these moments. Practice creates consistent progress. Wish: Dean enlightened our audience with some rather shocking statics... nearly 70%- 80% of the U.S. population is performing in a position they are unfulfilled with what they do. Only about 20%- 30% of the population is super excited about what they do daily. Dean dreams of flipping this number and changing millions of lives.  Useful Tools: Flash Books
November 22, 2015
Danielle Molenaar: Technology = Equality Podcast - Episode #41
Danielle joins the Technology = Equality Community to discuss growing up with an entrepreneur and the ultimate influence this had on her life. Listen in as Danielle shares an intimate view of how her journey began.  "We are living in a copy/ paste generation." ~Danielle Molenaar Strategy: It is very easy to start a business in this day and age. The ability to maintain a viable business is a completely different thing! Focus on and build long term relationships with your clients.  Wisdom: Your research should always begin with yourself, take the time to find your passion. Try activities you enjoy to begin formulating your business idea. Be sure you are providing a service with a corresponding need. Consider how long it will take to begin generating income and be sure your rates reflect this gap. Give it your all.... 150%! Wish: Life is blissful; however Danielle would love an audience whom understands the true value of her services.  Useful Tools: Virtual Efficiency
November 15, 2015
Robert Chitty: Technology = Equality Podcast - Episode #40
Robert Chitty, founder of the Gordon Group joins the Technology = Equality Community for Episode #40 to share insight on how the right design creates value for your brand, and to remind you to take a step back and look at the bigger picture.  "I had an epiphany & realized I was not feeling fulfilled." ~Robert Chitty Strategy: Create a plan to obtain the foundational education necessary for your industry. If possible, try to find an internship opportunity or a mentor to help you gain hands-on experience. Take action and make yourself an asset. Wisdom: You may not have an idea of what it is you want to do as an entrepreneur, there's nothing wrong with that! The sum is so much greater than any of it's parts. Surround yourself with brilliant, like- minded people and create your company culture from the start.  Wish: Robert would love to tackle and eliminate the situations in his business that are not aligned with his personal aspirations and goals in a more immediate and efficient manner. Useful Tools: 25 Years
November 8, 2015
Wendy Fry: Technology = Equality Podcast - Episode #39
Are you ready to get to the heart of your relationship problems? Wendy Fry joins the Technology = Equality Community for Episode # 39 and provides an in-depth look at how understanding the implementation of a block can potentially change your life.  "I realized I wanted more in life... I was just going through the motions." ~Wendy Fry Strategy: Take a step back and look at yourself. Recognize your natural talents, and find a training program or a mentor to help you perfect your skills and design your path. Create boundaries and stay true to you! Wisdom: Get out of your comfort zone!! Start by figuring out what your blocks are and when they were initiated.  Wish: Help Wendy find her personalized marketing Guru who will have the ability to learn her business starting with the Why? Useful Tools:
November 1, 2015
Deren Hansen: Technology = Equality Podcast - Episode #38
Deren Hansen, author of the Dunlith Hill Writing guides joins the Technology = Equality Community to provide an inside look at the publishing industry. Listen in as Derendelights with his wit and hypnotic audio book voice! "There is a real power in playing." ~Deren Hansen  Strategy: Take your time to explore; what is it you are trying to accomplish, why you are trying to accomplish this, and how you anticipate your idea working out.  Wisdom: It can be difficult to strike a balance between coming up with an abundance of ideas and choosing which ideas to follow. When chasing new ideas, be sure you are not suffering from theFear of Missing Out. Create structure for yourself so you can continuously produce.  Wish: A time machine is really in demand; Deren is not the first Technology = Equality Podcast guest to ask!What is going on Tech =E Community?!?! In reality, Deren would love to have a personalized book suggestion tool. Useful Tool:
October 25, 2015
Donavon Urfalian: Technology = Equality Podcast - Episode #37
What happens when you mix philosophy with artificial intelligence? Donavon Urfalian joins the Technology = Equality Community to provide an inside look at what he calls the Web 3.0. Listen in to learn all about who you need in the founding team for any tech start-up, Donavon's journey and Owlintel.  "I realized that I was just asking the wrong question." ~Donavon Urfalian Strategy: Research to clarify what the actual need is in your chosen industry. Develop a strategy to solve the need and  Wisdom: When building your founding team, be sure to include the following team members; Software Engineer, Graphic Designer, Advertiser, Social Media Evangelist, your entrepreneurial drive and a mentor to help along the way.  Wish: To continue with business as usual. He has nothing to change; he is living and loving his journey. Tool(s):
October 18, 2015
Heidi Kingsbury: Technology = Equality Podcast - Episode #36
Hear how one woman took her psychology degree to the dogs! Heidi shares the difficulty of finding your true path and how she has dealt with the pivots of her entrepreneurial journey.  "People have to hit rock bottom to want to change!" ~Heidi Kingsbury Strategy: Heidi found that giving back and taking the time to volunteer in your industry can help you learn and grow tremendously.  Wisdom: Be very clear with yourself about what your why really is! Making an adjustment in your entrepreneurial path is not difficult if you know why you are doing what it is you are doing. Be open to new opportunities, recognize your strengths and follow them. Wish: To raise awareness and have more people donate in whatever manner possible to animal rights.  Useful Tools:  Heidi's Canine Service
October 11, 2015
Dr. Kathy Gruver: Technology = Equality Podcast - Episode #32
Creating the time to take care of yourself is important. This week, Dr. Kathy Gruver joins the Technology = Equality Community to share her journey and an excellent resource to help you create the time to care for you. "Though it was  negative at the time and I felt really, really taken advantage of, but I learned so much!" ~Kathy Gruver Strategy: Take on a position in the industry you are interested in. Begin learning as much as you can and use this time to obtain any industry specific licenses you may need.  Wisdom: Take the time to think about who will benefit from the information, product or service you are going to provide. If you don't have a mentor, surround yourself with people who are smarter than you are and ask questions. Do your research and be sure to take action! Wish: To have more speaking engagements to spread her message and help as many people as she can reach!  Useful Tools: The Mental Bank Five Minute Meditation The Alternative Medicine Cabinet
September 13, 2015
Marcia Bennett: Technology = Equality Podcast - Episode #31
Marcia Bennett joins the Technology = Equality Community for episode #31 to share how to find a comfort zone for your product and execute your plan.  "The 'Ah- ha' moment for me, was when I finally accepted I was different. " ~Marcia Bennett Strategy: Take the time to self-educate on all aspects of entrepreneurship and the industry you are interested in. Focus on who to serve in the industry and what it is you are trying to solve.  Be sure to always ask what it is your potential clients may want.  Wisdom: Your mindset shift should begin before you embark on your entrepreneurial journey. The secret to Marcia's success is to pay attention to her intention, then implement and execute!  Wish: To design a marketing campaign to diversify her client base and reach out to the male population. Marcia would like the ability to teach the skills to those who are in an employer role to have a greater impact in the workplace. Useful Tools:
September 6, 2015
Lois Raats: Technology = Equality Podcast - Episode #30
Lois joins the Technology = Equality Community to share how knowing yourself can make all the difference in the world, when it comes to business.  "Understand your relationship with risk before starting a project." ~Lois Raats Strategy: Consider the following three step process as you map out your audience . 1. Empathy Map- Who is at the center and what is going through their mind as they consider your product/ service. Have or create a picture of this target market. 2. Buyer Persona- What is the biggest issue? Why and how can you solve this problem? 3. Buyer Process Map- How do they hear about you? What do they want to know? How will they obtain this information? What are all the reasons they might be likely to reject your offer, and how will you counter their objections? Wisdom: Know yourself! Your strengths weakness and your risk tolerance! Get to know your audience and don't overthink things too much!  Wish: Lois needs an army of ambassadors who will help her get the word out that it’s a good idea to get help and support to move your business to its next level  Useful Tools:    Schedule Once               WordPress                          Constant Contact            Buffer                          Get Response                 Schedule Once                          Zapier                             Gravity Forms                           Infusionsoft                     G+ Mail                    Asana
August 30, 2015
Rick West- Class Check: Technology = Equality Podcast - Episode #29
The school year has begun in some parts of the country. How can big data help improve education? Rick West, founder & CEO of Field Agent is back for episode #29 of the Technology = Equality Podcast to introduce Class Check! Listen in as Rick shares how Class Check is designed to assist student-athletes succeed!  "Why don't we put accountability back into the student's hands?" ~Rick West Class Check provides real-time attendance information to help improve graduation rates amongst athletes. Once the initial setup is completed on the university level, student athletes can download the Class Check application to check into their classes. Administrators then have the opportunity to review and track the student submitted data from the companion Class Check website. Wish: Help Rick find new industries to implement big data on a personalized scale.
August 23, 2015
Scott Given: Technology = Equality Podcast - Episode #27
Just in time for back to school! This week we are speaking with a phenominal educator making big changes in the city of Boston and beyond! Founder & CEO of the Up Education Network, Scott Given takes time from his hectic schedule to share his vision and appreciation.  "The status quo isn't good enough and things are going to be very different tomorrow than they are today."  ~Scott Given Strategy: Prepare and implement your legal structure from the beginning to create a solid entrepreneurial foundation. Financial stress can easily create a domino effect in your business starting with your mindset. Create a plan for your legal and financial structure but be flexible and ready for changes.   Wisdom: How committed are you to your cause? Take some time to really consider what your why is? How much do you love doing what you do everyday?   Wish: To lessen the challenges faced daily for all of the amazing teachers performing re-start work here in Massachusetts.  Useful Tools:
August 11, 2015
Rochele Lawson : Technology = Equality Podcast - Episode #25
The Technology = Equality Community Welcomes The Queen of Feeling Fabulous! How do you treat You? Rochelle reminds us how important the signs our body send, can really be. She also reveals the coolest piece of technology, of which she is fortunate enough to use in her practice daily! The Tricorder is REAL!  "If you don't put the effort in you won't see the results.." ~Rochele Lawson Strategy: Pay attention to how stress manifests in your body. Figure out what kinds of foods, enviroments and sleep patterns work best for you and be sure to create a plan. Once you have a plan in place, do your best to stick to with it.  Wisdom: Do a little research and create an action plan. Then create a backup plan and be ready to adjust. Be careful how you spend; really consider if the expenses are justified and always listen to your GUT! Wish: To make people understand that you have to put in the work to get results. There is a process to getting your health and business in line.  Useful Tools: Click here and use coupon code (JUNE 2015) to receive a 90% discount so you too can Erase Your Stress!
July 26, 2015
The Mental App with Mike Margolies: The Technology = Equality Podcast- Episode #24.5
The Technology = Equality Community Welcomes Mike Margolies back to provide an in depth look at The Mental App and how it can help you!.  Are there habits you need to change? Do you want your sales or sports team to improve in their performance? . Mike is on a journey to help people in business and sports gain the mental skills necessary to excel in their respective craft. Hi, I’m Lori Brooks; I have spent over a decade customizing techniques to help financial agents and small business owners: optimize workflow, streamline office procedures and increase productivity. I have launched the Technology = Equality Podcast to help solve some of the biggest pains in various industries & spark new business ideas. Subscribe Today! The Technology = Equality Podcast P.O. Box 51676 ◊ Boston, MA 02205 ◊ 617.615.6472 ph ◊ 530.618.6472 fax
July 19, 2015
Mike Margolies: Technology = Equality Podcast - Episode #24
The Technology = Equality Podcast
July 12, 2015
Dr. Andree Robinson-Neal: The Technology = Equality Podcast- Episode #17
Listen in as Dr. Andree Robinson-Neal, her 60lb puppy & I chat about getting prepared to take the leap!    Taking the leap into your entrepreneurial journey can be scary.   Dr. Robinson- Neal shares ways to overcome your anxiety and create a smooth transition.    "I started to think about what kind of safety net I could build for myself." ~Dr. Andree Robinson- Neal   Wisdom: Don't panic, plan out your next steps. Understand your market and be prepared to serve.   Strategy:  Use your internal and external resources to build your platform.   Wish: Obtaining the certifications in my niche market. Clients are no longer interested in what you or past employers say.    Hi, I’m Lori Brooks; I have spent over a decade customizing techniques to help financial agents and small business owners: optimize workflow, streamline office procedures and increase productivity. I have launched the Technology = Equality Podcast to help solve some of the biggest pains in various industries & spark new business ideas. Subscribe Today! The Technology = Equality Podcast P.O. Box 51676 ◊ Boston, MA 02205 ◊ 617.615.6472 ph ◊ 530.618.6472 fax
May 24, 2015
Interview With An Agent: The Technology = Equality Podcast- Episode #12.5
Continuing with the Field Agent 5th Birthday Celebration, a special two-part episode! Field Agent Show Notes Page Hi, I’m Lori Brooks; I have spent over a decade customizing techniques to help financial agents and small business owners: optimize workflow, streamline office procedures and increase productivity. I have launched the Technology = Equality Podcast to help solve some of the biggest pains in various industries & spark new business ideas. Subscribe Today! The Technology = Equality Podcast P.O. Box 51676 ◊ Boston, MA 02205 ◊ 617.615.6472 ph ◊ 530.618.6472 fax
April 21, 2015
Rick West: The Technology = Equality Podcast- Episode #12
Rick joins the T=E community to celebrate Field Agent's 5th birthday & discuss the journey of finding an untapped niche! You don't want to miss this priceless episode as this is the one and only guest to offer you a way to get paid today!    Strategy: Research and de-select items, then make sure someone will pay you for it!   Wisdom: Surround yourself with encouragers and weed eaters.    Wish: To build a vast network of those looking to explore the capabilities of real-time and live feed technology. Hi, I’m Lori Brooks; I have spent over a decade customizing techniques to help financial agents and small business owners: optimize workflow, streamline office procedures and increase productivity. I have launched the Technology = Equality Podcast to help solve some of the biggest pains in various industries & spark new business ideas. Subscribe Today! The Technology = Equality Podcast P.O. Box 51676 ◊ Boston, MA 02205 ◊ 617.615.6472 ph ◊ 530.618.6472 fax
April 16, 2015
Taek Cheung: The Technology = Equality Podcast- Episode #8
The Technology = Equality Podcast was launched to assist entrepreneurs with developing new business ideas and gaining exposure. The theme is to "Hear The Journey ~ Find The Pain ~ Create Solutions". Each week we explore the entrepreneurial journey of our guest and learn about tools to help you on your journey.
March 22, 2015
Chris Ducker: The Technology = Equality Podcast- Episode #7
The Technology = Equality Podcast was launched to assist entrepreneurs with developing new business ideas and gaining exposure. The theme is to "Hear The Journey ~ Find The Pain ~ Create Solutions". Each week we explore the entrepreneurial journey of our guest and learn about tools to help you on your journey.
March 15, 2015
Introduction: The Technology = Equality Podcast- Episode #1
This episode was designed to introduce you to your host & the purpose of this podcast. Do you need a business idea or steps on where you can begin? This show is designed to assist you in maintaining the right mindset so you can organize, figure out the steps you need to take to create & grow your first online income. Hi, I’m Lori Brooks, I have spent over a decade customizing techniques to help financial agents and small business owners: optimize workflow, streamline office procedures and increase productivity. I have launched the Technology = Equality Podcast to help solve some of the biggest pains in various industries & spark new business ideas. Subscribe Today! The Technology = Equality Podcast P.O. Box 51676 ◊ Boston, MA 02205 ◊ 617.615.6472 ph ◊ 530.618.6472 fax
January 8, 2015
January 7, 2015
January 7, 2015