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On The Yard

On The Yard

By Xavier Major
On The Yard teaches you the methods, technologies, and strategies used by Televerde to help it's clients drive more demand and generate revenue. Hosted by Xavier Major and Chad Koskie on Televerde's Demand Generation Team.
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3 Tips For Building The Best Demand Generation Engine
Demand generation is a critical function of any B2B business. At Televerde we are always pioneering new ways to improve our demand generation engine that drives the business forward. In this quick episode I'll break down 3 tips you will want to apply to your existing demand generation strategy. Hope you enjoy! Make sure to leave us a '5 star' review and send us any feedback to
November 1, 2019
Paying Your Pipeline Debt
Debt is built up any time an area of the business is neglected. When you ignore your pipeline to focus on your team, culture, campaigns, etc, you will build up pipeline debt quickly. In this episode, we talk about what building up debt in a business is. How to pay off your pipeline debt and how to avoid going into pipeline debt. Hope you enjoy! Make sure to leave us a '5 star' review and send us any feedback to
November 1, 2019
Linkedin + Intent = Revenue
What's intent data?  How do you use it? Is it worth it? We answer all these questions and more on this week's podcast. We will dive into how we utilize intent data from third parties in combination with our Linkedin advertising campaigns to build personalized relevant campaigns. Hope you enjoy! Make sure to leave us a '5 star' review and send us any feedback to
October 7, 2019
5 Ways Not to Do Social Selling
This week we are going to break down the 5 ways to not do social selling. Everyone always has a new hack or tactic that is usually short-lived. At the core, social selling is about building relationships. We wanted to highlight the 5 ways to not build relationships so you can avoid these potential pitfalls. Spam Everyone Don't Build Relationships Be Creepy Don't Engage Post Boring Content I hope you enjoy! We will be back next week with a new episode. Make sure you leave a '5 Star' Review if you enjoyed it and send us your feedback at
October 7, 2019