When you're competing in an extremely crowded marketplace, it’s hard enough to stand out. But when you’re having trouble getting leads and then converting those leads into paying customers the situation can quickly worsen. The truth is that sales is not a numbers game ...it is a people game. And there’s no such thing as a natural born salesperson. Sales is a learned skill. Sales skills are communication skills ...you have to learn to listen, evaluate variables and identify key drivers. If you have empathy, charisma and you care enough to learn to connect, you will have a skill for life.