Terra Podcast - Stay Fit, Stay Connected

Doug Sweeny is the Chief Marketing Officer at ŌURA Health, home of the Oura Ring. He oversees the company's marketing, growth, and brand. In the latest discussion with Kyriakos, they discussed about marketing, brand, and his journey with ŌURA. Doug has led iconic brands like One Medical, Nest, Levi's, Adidas, and General Motors EV1. 0:00 - Introduction 1:57 - Discussion on Doug's career journey and the companies he has worked with. 3:29 - The mission with Nest Labs 4:47 - Shift to healthcare and joining One Medical. 6:03 - Transition to Oura, and why Doug joined 6:48 - Criteria for choosing companies 9:18 - How marketing changes through different stages 11:27 - Initial steps when joining a company as a leader. 13:03 - Deep dive into Oura's mission and branding. 15:39 - Product positioning 19:27 - Partnerships and market expansion 24:42 - Membership strategies and the launch of new features 26:53 - The impact of Oura in the tech community 29:28 - Strategies to enhance word-of-mouth recommendations 31:49 - Women's health 34:28 - Global marketing strategies and adjusting to different markets 36:40 - Expansion through API and partnership integrations 38:24 - How to deal with competitors 41:03 - Leadership and team building 43:53 - Identifying candidate passion and alignment with company mission 45:34 - Personal leadership style and team interaction 47:35 - Future of healthcare and consumer-driven health management

More about Oura ► https://ouraring.com/ More about Doug ► https://www.linkedin.com/in/dougsweeny/ More about Terra ► http://tryterra.co More Podcasts ►https://tryterra.co/podcast Twitter ► https://x.com/terraapi More about Kyriakos Eleftheriou ► https://x.com/kyriakosel

In this conversation, Kyriakos is discussing with Eswar, the Chief Technology Officer for Equinox.

They discuss Eswar's journey at Equinox and the company's technology and user experience evolution. They also delve into the role of data in enhancing the athlete experience and personalizing workouts.

The conversation covers various topics related to fitness coaching, data tracking, nutrition, sleep, technology, company culture, collaboration, scaling teams, and future focus.

Chapters

00:00 Introduction and Background 07:19 - Early technology team and growth 09:39 - Core principles: member acquisition, retention, and revenue 14:41 - Personalized class suggestions and streamlined check-in 16:55 - App integration with club's Wi-Fi 20:51 - Custom content on cardio equipment 22:54 - Data-driven product development 26:58 - Coaching product for strength training 29:01 - Data for fitness progress tracking 33:05 - Live data for real-time coaching 35:14 - Role of technology in coaching 39:27 - Leadership 45:29 - Team Culture 47:34 - Building balanced and diverse teams 51:45 - Future focus on aging, mental health, and nutrition

The Site ► https://www.moxymonitor.com/

More Podcasts ►https://blog.tryterra.co/podcast/home

Twitter ► https://twitter.com/terraapi

Linkedin ► https://www.linkedin.com/company/terraapi/

#moxy #terra #terraapi #terrapodcast

The Site ► https://www.genopets.me/

More Podcasts ►https://blog.tryterra.co

Twitter ► https://twitter.com/terraapi

Linkedin ► https://www.linkedin.com/company/terraapi/ 

#genopets #terra #terraapi #terrapodcast

For this week’s spotlight, we connected with Ivan Vatchkov, founder and CEO of Kalibra, the platform that turns health data into action.

Kalibra is a platform that turns health data into action.

In this Podcast, we connected with Jordan Kobert, co-founder and CEO, and Christian Vande Velde - world-renowned Olympic athlete, and co-founder of The Breakaway, the motivational coaching app for digital fitness.

They have a fascinating story, starting from the Tour de France, to Y-Combinator, and raising funds from some of the best VCs in the world.

Some quotes and highlights:

00:00 — Introduction

00:24 — ‘Y-Combinator: It’s the equivalent of a training camp with the best sports scientists, the best team doctors, the best analysis teams, the best coaches’

03:52 — The story of Breakaway ‘The Breakaway started with me getting a Peloton’

12:44 — The initial product ‘We sync cycling data from platforms that you have, we rate you and rank you across benchmarks based on your age, gender, and weight. It's about you versus you, you versus people like you. And then we give you insight and analysis and motivation to improve.

15:08 — How the sensors got in the market ‘Pretty much everyone had power meters by the end of 2013’

16:13 — Learning to use sensors through intuition, at the beginning of wearables

26:43 — Types of data that Breakaway analyses

38:43 — Sleep optimisation

50:59 — Building a brand and building a team

For this podcast, we connected with Anthony Diaz, founder and CEO of Health Hero. 

Health Hero is the platform that enables people’s lifestyles to cover their basic needs, providing utility tokens as they make healthy decisions.  

Some quotes + highlights:  00:00 — Introduction 

01:32 -- How the idea started 

06:00 -- 'Just make sure it's super rewarding, super recognizing' 

06:24 --What Health hero is about: 'So come to Microsoft teams, Slack, Salesforce. If you, use those applications, you should be able to just type in employee wellness and then just download us from 

13:34 -- On Value add: 'What our customers and our partners tell us what we do best is number one, accessibility and simplicity' 

24:38 -- On Growth: 'When you're doing a product, make sure everything can amplify everything' 

31:20 -- On hiring: 'Who is the person on earth that you were meant to be' 

32:00 -- 'Most startups are running on dopamine. They're not running on conviction'   

The Site ► http://gohealthhero.com

More Podcasts ►https://blog.tryterra.co/podcast/home

Twitter ► https://twitter.com/terraapi

Linkedin ► https://www.linkedin.com/company/terraapi 

#gohealthhero #terra #terraapi #terrapodcast

For this podcast, we connected with Cyndi Williams, founder and CEO of Quin — the platform designed to support people with diabetes and their 24x7 self-management needs. Quin builds complex rich models of personal behaviour, physiology and psychology to make tailored recommendations for its users.

Terra is an API that makes it easy for apps to connect to wearables

Some quotes + highlights:

00:00 — ’a digital therapeutic focused on self-management of diabetes. So we’re a hundred percent focused on the 24 by seven needs of an individual’

03:10 — The story of the launch of Quin

05:29 — The first MVP, and the start of iterations

20:00 — Targeting the diabetics market

22:00 -’What keeps people working with us, is the insights on their insulin’

23:15 — ‘Self management of diabetes is incredibly difficult

Territory Foods is one of the most successful health meal delivery services in the US. They prepare and deliver your meals to your door, on a weekly basis, and they have raised $42m in the process   

One of the most interesting applications of Terra, comes from Territory. They aggregate your wearable data, such as your activity, training and sleep, and they fully customise and deliver the correct meals to reach your goals.  

Thus, we had the opportunity to discuss with Ellis, who's the CEO of Territory, about her journey to Territory Foods, her thoughts on nutrition, wearables, and company culture.  

The Site ► https://www.territoryfoods.com (only accessible from the US) 

More Podcasts ►https://blog.tryterra.co

Twitter ► https://twitter.com/terraapi

Linkedin ► https://www.linkedin.com/company/terraapi