The AcroCast

In digital commerce development, a good design system is the new gold standard for creating a single source of truth for how a brand wants to be seen globally. In this episode, Laura talks through some of the finer points of using a design system in web development.

This episode addresses the fact that ecommerce operators are often drawn to the idea of replatforming but that they might not always need to. What’s the deal with replatforming?

Scalable growth depends on your systems growing with you. Occasionally, applications become a barrier to growth. Maybe they won’t connect to new technology, or your company simply outgrows its platform use. This episode tells you what to measure if you think your company is outgrowing your commerce platform.

Are you experiencing digital commerce struggles and are ready to lay the blame on Drupal Commerce? Acro Media’s CTO Shawn McCabe isn’t hearing any of that. McCabe has a message for you: it’s not the inability of the platform but the inability of the developers you have using it.

You've seen the "update available" or, even worse, “this version is no longer supported” notices coming up in the back end of the ecommerce platform that your organization uses. Should you be worried? 
If the people who wrote the code no longer support it, your software is technically classed "end-of-life," or EOL, and could be vulnerable. In this episode, Laura gives you the dirt on software end-of-life.

An open source commerce architecture is a fantastic option for many growing ecommerce businesses, but it’s not for everyone. Why is that? Who is it an ideal fit for? Find out!

If you're a new or existing ecommerce business owner/operator trying to understand how to successfully scale your business, you need to have the right commerce architecture in place to support it. In this webinar, Matt gives you the rundown on commerce architecture, the different types, and how they work for your business.

Outgrowing your ecommerce platform? Maybe the platform is shutting down and not supported anymore. Whatever the case, this podcast breaks down a data migration and how it can be performed successfully.

#Ecommerce in a #B2B setting is much different than in #B2C, and can help with your complex sales cycles, dealer and distribution networks and customizable products. Derek discusses how ecommerce for B2B is about using digital products to generate more sales.

A lot of manufacturing companies don't think they should be doing ecommerce. Derek is here to change your view on what ecommerce actually means in the context of #B2B, and specifically within manufacturing.

Listen now - Part 2 of our talk on B2B digital transformation, highlighting how Acro Media helps B2B companies as a digital commerce development partner.

Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. Find out if it's time for a cultural change at your organization, one that requires you to continually challenge the status quo and experiment.

Customers want to access the products they desire as easily as possible. With faceted search, they can! So why do 50% of ecommerce sites not use it? Derek investigates.

Millennials have much, much more buying power in the B2B space than ever before. Listen to find out how this impacts you and what you can do to keep up with the digital times.

Only 12% of ecommerce sites use location services. Laura explains how headless architecture can help reach new, location-specific markets.

There are a lot of ecommerce platforms out there and knowing the right one to choose for your business can be difficult. At Acro Media we’re big supporters of the Drupal Commerce platform, but know it has its downsides and might not be the best choice for your business. We explore the pros and cons of Drupal Commerce in this podcast.

Acro Media’s Director of Business Development Matt Gomez spoke with Daniel Fertig, BigCommerce’s VP of Agency Partnerships, about their offering in the B2B space, why B2B companies need to be selling online, what’s happening in B2B these days, and more. The following audio is from their insightful YouTube Q&A. 

Becky Parisotto and Matt Gomez, colleagues who run the business development side of things at Acro Media, recently chatted about modern digital solutions for B2B companies.
They talked about six digital solutions, including how to work with old technology, moving online without upsetting customers, when and if a developer is needed when it comes to ecommerce, and much more. There’s a lot of great information here — enjoy!

Listen now to find out how your business can benefit by implementing personalization strategies across all your digital channels.

Matt Gomez, Director of Business Development at Acro Media chats about personalization in ecommerce with Travis Breier, Product Marketing Manager with Demandbase.

Enjoy!

Creating a personalized consumer experience on your website can help increase online sales, but many ecommerce companies struggle with the best ways to provide website visitors with the convenience of relevant recommended products or money-saving offers. By mining your customer database for prior sales information, abandoned cart data, and average purchase prices, you can drive customers to tailored landing pages designed to speak to them, wherever they are on the buyers’ journey.

As organizations grow, the need to become more efficient and develop new digital technologies increases. So, companies invest in new technologies adding to their ecosystem like patchwork. Rather than realizing increased productivity, employees are having to put in more time and effort to get work done. Faced with multiple solutions and complex workflows, they are met with the burden of digital friction.

Laura discusses the five common sources of digital friction and what can be done about them.

To help retail & B2C companies gain insights on the changing ecommerce landscape, and to find out how to protect your business, we organized a Live YouTube Q&A on May 5th, 2021 with a panel of ecommerce, online payment and fraud prevention specialists. The following audio is from that conversation, hosted by Matt Gomez, Director of Business Development at Acro Media, and featuring Matthew Vega, the director of Fraud Strategy and Chargebacks with BlueSnap, a global payments technology company, and Eric Hartwell, a Partner Manager at Signifyd, the world’s largest provider of guaranteed fraud protection.