Skip to main content
The AdCast

The AdCast

By Eric Elliott
Host Eric Elliott presents The Adcast, the Podcast for Marketers and Advertisers. We sit down with Business Owners, Marketing Professionals, and Entrepreneurs to discuss unique marketing and advertising challenges that arise in different industries and how to improve your own marketing and advertising efforts.
Listen on
Where to listen
Apple Podcasts Logo

Apple Podcasts

Castbox Logo

Castbox

Overcast Logo

Overcast

RadioPublic Logo

RadioPublic

Spotify Logo

Spotify

Currently playing episode

The AdCast Podcast - Law Firm Marketing with Ken Harrell (Part 2)

The AdCast

The AdCast Podcast - Law Firm Marketing with Ken Harrell (Part 2)

The AdCast

1x
The AdCast Podcast 56 - "The Power of Pinterest" with Lindsay Shearer
On todays episode we are going to spend some time with Pinterest.  Our Guest, Lindsay Shearer is a "Serial Entrepreneur" & traffic generation specialist who has helped businesses scale from 6 to 9 figures in sales per month using only Pinterest Some of the topics discussed are: When is Pinterest the best avenue for your social presence? What kind of businesses could benefit from posting on Pinterest? What tools are on the back-end? Theres a lot of great information here for anyone wanting to know more about Pinterest. This is the AdCast. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com
38:45
August 25, 2021
The AdCast Podcast 55 - A Game Changing Decision with Marlon Kimpson
It's a great day for NCAA players, but it's an even better day to be a listener of The AdCast Podcast. Because we welcome our first return guest, SC State Senator Marlon Kimpson. He is back to speak with us about the new ruling that allows NCAA players to earn money off of their name and likeness for the first time ever. It's a historic decision that will lead to big changes in all of college sports across the board. Some of the changes discussed include: Economic inequality among students. How will recruitment be affected? Providing financial eduction for students. The effects of the Ed O'Bannon case. AND MORE!!!! ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com
01:02:27
August 11, 2021
The AdCast Podcast 54 - Creating Musical Signatures with Cary Reich
It's one thing to say what you do, but it's another thing to sing it. We invited "The Jingle Dude" Cary Reich to the AdCast Podcast to talk about the effect that a musical signature can have on your business. We go over the effectiveness of jingles, and the creative impression they leave on their respective markets. Stay tuned a for a conversation that's both super fun and super informative. This is the AdCast. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com
44:07
June 17, 2021
The AdCast Podcast - Content is King with Verblio's Steve Pockross
The need for content in today's world is at an all time high. Many businesses understand the importance of providing relevant, relatable content to their audience. But what do you do when your business needs outweigh your ability to produce high quality content? The answer is simple, hire a professional. That's the philosophy behind Verblio, The blog and content writing service that over 1500 businesses rely on month after month. In this episode of The AdCast Podcast we speak with Mr. Steve Pockross, CEO of Verblio and go into depth into what it takes to make compelling content for businesses across the world. Check it out! ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com
32:39
May 27, 2021
The AdCast Podcast - The Futur is Here with Chris Do
If you've never listened to an episode of The AdCast then this is the one to start. We talk with the one and only Chris Do. Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.  Chris is a leading voice for Creative and Marketing Professionals around the world and brings his perspective to the AdCast while we also learn a little bit more of what makes Chris Do who he is. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com
36:29
April 29, 2021
The AdCast Podcast - Law Firm Marketing with Ken Harrell (Part 2)
Welcome to the episode 4 of the AD Cast : The Podcast for Marketers and Advertisers. Host Eric Elliott speaks with Attorney Ken Harrell from the Joye Law Firm, a Personal Injury Law Firm based out of South Carolina. They speak about: Personal Injury Lawyer Advertising Doing what is right by the Profession How much law firm marketing has changed in the last 5 years The challenges and opportunities with advertising The perception of personal injury lawyers Why advertise your firm? If you have listened to the podcast, let us know what you think. Please rate and review on iTunes! We'd appreciate it. Do you have questions about marketing and advertising for your own business? We would love to hear from you. Contact the show via email at eric@heyimeric.com Brought to you by VIP Marketing and Advertising. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston's premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
30:17
April 28, 2021
The AdCast Podcast - Your Business is His Business w/ Barrett Brewer
ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com
40:55
February 24, 2021
The AdCast Podcast - The Millionaire Maker w/ PILMMA President, Ken Hardison
You don't just stumble into a moniker like "The Millionaire Maker" by accident. Serving for over 35 years as a trusted personal injury attorney, Ken Hardison developed the law firm management and marketing strategies that would ultimately lead to him founding PILMMA, the Personal Injury Lawyers Marketing and Management Association. Through PILMMA, Ken has helped law firms double and even quadruple the revenue and size of their practices. Ken sits down with our host, Eric Elliott, to give us some insights into some of the key factors that lead to management and marketing success. How important is hiring the right employee team? What do I have to do to grow my business? How do we keep both our clients and employees happy? What does my law firm need to spend in advertising? Can Ken make us a millionaire? PILMMA founder, Ken Hardison, gives us a look inside his visionary mind to help law firms and business owners grow in the best way possible. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com
57:17
February 10, 2021
The AdCast Podcast - Growing Your People w/ Culture Consultant Arnie Malham
How many times are you willing to do something wrong in order to figure out the right way? Today's guest on the AdCast, Arnie Malham, explains to host, Eric Elliott, and the rest of us that sometimes it can take years of doing the wrong thing to finally lead to the right. In fact, Arnie literally wrote the book on it. Speaking of books, make sure to check out Arnie's Better Book Club, where teams can read together and grow together while getting rewarded along the way. How important is "Culture" within a workplace? What does it even mean to build culture among the people in your company? Arnie breaks it down by encouraging growth. During the conversation, we'll learn what goes into this growth process. How do we grow our team, our company, or even ourselves? We'll learn all that and more on today's AdCast. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com
54:17
February 3, 2021
The AdCast Podcast - The CEO Lawyer w/ Ali Awad
Today's AdCast guest is Ali Awad, known to many as "The CEO Lawyer." One would think that running an 8-figure Personal Injury Law Firm would be enough of an achievement, but this law firm is only one of Awad's numerous successful business ventures. Our host, Eric Elliott, sits down with Ali to discuss a multitude of topics, covering practicing law, running a business, and even spreading inspiration any way possible. Dissatisfied with his current position, Ali made the choice to take his life and career into his own hands and go into business for himself. As a multilingual legal professional in today's world, Ali is able to share some valuable insights into building brands, cultivating a culture, and generally growing a business. Is it all about power moves, or is there a deeper lesson we can learn that can help those of us in a similar situation Ali found himself in years ago. Take a listen, and see what we can all learn from The CEO Lawyer. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com
49:52
January 27, 2021
The AdCast Podcast - The Attorney's Attorney w/ Ethics Lawyer Barbara Seymour
Have you ever wondered where lawyers go for legal help? Look no further than South Carolina's own Barbara Seymour. As part of the firm Clawson & Staubes, Barbara assists lawyers and law firms in ensuring ethical compliance, while also handling cases involving lawyer and judicial disciplinary enforcement, Bar admission, and reinstatement. She sits down with our host, Eric Elliott, to discuss the world of Attorney Advertising. What is effective? What does ethics exactly mean in the world of Attorney Advertising? How can law firms properly reach their target market while remaining ethical? Need Barbara's expertise? Reach her by email at barbara@cslaw.com, and she always makes sure to provide anyone and everyone with her phone line 803-904-1458. Also, make sure to stop by her attorney profile to find out any other information you need before reaching out.  ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com
51:13
January 20, 2021
The AdCast BONUS Episode - Best Moments of 2020
What a crazy year 2020 has been. In a year that began with the tragic passing of Kobe Bryant and also saw growing protests in the streets amid the deadly outbreak of Covid-19, we experienced our share of tragedies. Even so, we also saw some good come out of all this, and as luck would have it, The AdCast continues to truck along. As we all continue to march ahead through a global pandemic and prepare to flip to our new chapter in 2021, we here at the AdCast would like to take a moment to celebrate some of the highlights from the past year. Our Chief Inspiration Officer, Eric Elliott, had the pleasure of discussing a range of topics with a truly eclectic group of individuals. The AdCast enjoyed appearances from innovative marketers, visionary business owners, successful attorneys, a couple of ordained ministers, and even a presidential candidate. Let's reflect on some of the best highlights these fascinating people had to offer us throughout the year. Enjoy! ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com
29:09
December 30, 2020
The AdCast Podcast - Continuing Legal Education w/ Attorney Tyler Bailey
In today's live version of the AdCast, Eric Elliott has a conversation with Founder and Owner of Bailey Law Firm, Tyler Bailey. Tyler takes us through his journey from athlete, to entrepreneur, to attorney and gives us a look into his philosophy and what drives him. His firm helps people throughout the state of South Carolina handle their Personal Injury, Workers Compensation, Civil Litigation, and Criminal Defense cases.  What goes into owning and running your own law firm? What sacrifices does this endeavor entail? Can all of these responsibilities and obligations lead to Compassion Fatigue? Tyler will offer his singular insights on all of these questions. If you're struggling with a drive or motivation in any capacity, take a few minutes and listen to Tyler Bailey.  ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com
35:58
November 18, 2020
The AdCast Podcast - Beyond the Brand w/ Digital Marketing Expert Paul Potratz
In today's AdCast, our host Eric Elliott delves into the mind of a true expert in the field of digital marketing and advertising, Paul Potratz. As owner of Potratz Partners Advertising, Paul brings his experiences and understand of the marketing industry to share with us. How have advertising agencies changed over the years? How is the industry evolving? Paul began his own agency with $6,700 in savings and 3 employees, total, which has blossomed into a power house that generates tens of millions of dollars in sales for their clients. Paul Potratz prides himself on sharing with business owners how to grow by spending less and selling more with the art of video, photography, and storytelling. Eric and Paul cover such topics as an agency's lifespan, finding your niche, and how to survive in the marketing industry. Looking for more Paul Potratz? You can find more about him through Forbes or one of his other free resources. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com
53:14
November 4, 2020
The AdCast Podcast - The 3rd Party with Presidential Candidate Jade Simmons
In today's Ad Cast, we're getting political, but probably not how you expect. Eric Elliott sits down with 2020 Presidential candidate, Jade Simmons, to discuss several of her many talents. From music to politics to speaking arrangements to writing books, Jade works to spread her uplifting message of audacity and transformation. We'll dive right into what makes this Independent candidate so refreshing through her Operation Restoration 2020 campaign. If you're looking to find out more about Jade, you can book her for both concerts and speaking arrangements. You can read up on more of Jade's inspirational insights, as well, through her devotional book, Audacious Prayers for World Changers: Live and Pray Out Loud. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com
01:11:59
October 21, 2020
The AdCast Podcast - Faith, Forgiveness, and Unity w/ Chris Singleton
In today's AdCast, Eric Elliott talks with former professional baseball player, speaker, and ordained minister, Chris Singleton. Through his experiences in diversity, inclusion, and race reconciliation, Chris is able to share his singular point of view on unity and overcoming adversity.  After losing his mother, Rev. Sharonda Coleman-Singleton, from the massacre at Mother Emanuel African Methodist Episcopal Church, Chris has worked tirelessly to inspire young people. His book, Different: A Story About Loving Your Neighbor, speaks directly to our youth with messages of unity and reconciling beliefs that could lead to such a massacre. Join Chris and Eric as they discuss some of the shared experiences that have led both men to where they are today. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com
31:36
October 7, 2020
The AdCast Podcast - Making the Right Moves w/ Agency Consultant Drew McClellan
In today's AdCast, Eric Elliott talks with Agency Owner and Consultant Drew McLellan about agency life what it means to run the business behind your business. Drew boasts over 30 years in the marketing agency world. Whether he's working with companies through McLellan Marketing Group or with agencies through the Agency Management Institute, Drew strives to help business owners run their businesses better and ultimately find more success.  As fellow agency owners, Eric and Drew share their experiences and what they've learned over the years. What is time worth? How do you price certain aspects of your business? Is what I'm doing as a business owner actually profitable? Find out the answers to all of these and more in this week's edition of The AdCast. Outside of his agency and consultancy, you can find more of Drew through his website or Build a Better Agency podcast. Finally, Drew's published a number of books to help marketers and business owners find their own success. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com
49:21
September 23, 2020
The AdCast Podcast - Blazing Your Own Path with Attorney Belashia Wallace
In today's AdCast, Eric Elliott sits down with Attorney Belashia Wallace to discuss family, friendship, leadership, and what it means for her to get up every day and do what she does. As the head of the Wallace Law Firm, PLLC, Belashia shares her story of how a young black female came to lead a law practice that now spans four different Texas markets. Eric and Belashia delve into the unique challenges that face young black business owners and the shared experiences that have led them to where they are today. Among a ton of other topics, Belashia breaks down the marketing that's worked wonders for her practice as well as some efforts that don't seem to be all they're cracked up to be. Is radio still an effective medium for law firms? How does it feel to be on a billboard? Learn from her experiences and much more in today's AdCast. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com
44:01
September 9, 2020
The AdCast Podcast - Overcoming Your Past - Lessons in Leadership with Perry Noble
Perry Noble, pastor of Second Chance Church and former pastor of NewSpring Church.  Not only does Noble has nearly 60k followers on Instagram, but he has even more fans offline. He's a father, author, health enthusiast, and lover of the Lord.  Perry Noble sits down with Eric Elliott to talk lessons in leadership in the latest AdCast. ------------- Listen to on the go: www.vipmarketing.io  Spotify: https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=8nS2TXgtTw-zuZvaH9tNhQ  iTunes: https://podcasts.apple.com/us/podcast/the-adcast/id1457209666  Google Podcasts: https://podcasts.google.com/feed/aHR0cDovL3Jzcy5jYXN0Ym94LmZtL2V2ZXJlc3QvNzFhNzhjYmUxODQ3NGY5N2EzZDMxM2EzNjc4ZGQwYTcueG1s     ABOUT VIP MARKETING   VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.  The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.  MARKETING STRATEGY + PLANNING  Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts  DIGITAL MARKETING  SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll  SOCIAL PUBLISHING & LISTENING  Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns  MEDIA  Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing  Visit www.veryimportantplacement.com to learn more.  Call: 843-760-0707  VIP ON FACEBOOK  Message: https://www.facebook.com/VeryImportan...  Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.  Visit www.wecraftcreative.com .
49:41
August 26, 2020
The AdCast Podcast - Binge-Worthy Branding w/ Sterling McKinley
IN THIS EPISODE: We speak with Digital Marketing and Branding Strategist Sterling McKinley.  We discuss how to create compelling content that will keep your audience searching for more. That and much more on this episode of the Ad Cast! ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com .
48:26
August 19, 2020
The AdCast Podcast - Embracing Change & Overcoming Adversity w/ Wade Boals & Brett Yearout
IN THIS EPISODE: We speak with restaurateurs Wade Boals & Brett Yearout. Together, they have created some of the most memorable and iconic dining experiences in the Charleston area. We talk about restaurants adapting to a post-Covid world and knowing what success looks like. That and much more on this episode of the Ad Cast. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com .
50:40
August 12, 2020
The AdCast Podcast - Advertising with Authenticity with the Ward Law Group
IN THIS EPISODE:  We speak with attorneys Jany Martinez-Ward and Greg Ward of the Ward Law Group, based in Miami, Florida. They offer some fantastic insights on how you can set yourself apart from the crowd with just a simple concept. Authenticity. Wonder how that works? Then listen in to this episode of the Adcast! ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com .
53:24
August 5, 2020
The AdCast Rewind - Personal Injury Law Firms PT 2 w/ Attorney George Sink
In this episode: This edition of Ad Cast Rewind is jam packed with a ton of information about what it takes to grow a law firm to great success, and stay top of mind for potential clients. We speak with Mr. George Sink of George Sink PA, Injury Lawyers with offices located in South Carolina and Georgia. He speaks about his early days as a teacher in Detroit, what he learned in Vietnam, and what it took to start his own law practice over 40 years ago. About George Sink Injury Lawyers: People come first with us. My personal injury law firm is truly client-oriented and we take a great deal of pride in caring for and helping injured people in South Carolina and Georgia. We will provide our very best services to you, your friends and family members if any injured person ever needs our help. We have helped over 40,000 injured people and are grateful for the opportunity to continue serving injured people. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com .
24:20
July 29, 2020
The AdCast Rewind - Personal Injury Law Firms PT 1 w/ Attorney George Sink
In this episode: This edition of Ad Cast Rewind is jam packed with a ton of information about what it takes to grow a law firm to great success, and stay top of mind for potential clients. We speak with Mr. George Sink of George Sink PA, Injury Lawyers with offices located in South Carolina and Georgia. He speaks about his early days as a teacher in Detroit, what he learned in Vietnam, and what it took to start his own law practice over 40 years ago. About George Sink Injury Lawyers: People come first with us. My personal injury law firm is truly client-oriented and we take a great deal of pride in caring for and helping injured people in South Carolina and Georgia. We will provide our very best services to you, your friends and family members if any injured person ever needs our help. We have helped over 40,000 injured people and are grateful for the opportunity to continue serving injured people. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com .
31:47
July 22, 2020
The AdCast Rewind - Law Firm Marketing with Attorney Ken Harrell (PART 2)
This is PART 2 of 2 In This Episode: Welcome to this AD Cast Rewind where Eric speaks with Attorney Ken Harrell from the Joye Law Firm, a Personal Injury Law Firm based out of South Carolina. Topics Discussed: Personal Injury Lawyer Advertising Doing what is right by the Profession How much law firm marketing has changed in the last 5 years The challenges and opportunities with advertising The perception of personal injury lawyers Why advertise your firm? ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com .
30:44
July 15, 2020
The AdCast Rewind - Law Firm Marketing with Attorney Ken Harrell (PART 1)
In This Episode: Welcome to this AD Cast Rewind where Eric speaks with Attorney Ken Harrell from the Joye Law Firm, a Personal Injury Law Firm based out of South Carolina. Topics Discussed: Personal Injury Lawyer Advertising Doing what is right by the Profession How much law firm marketing has changed in the last 5 years The challenges and opportunities with advertising The perception of personal injury lawyers Why advertise your firm? ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com .
26:58
July 8, 2020
The AdCast Podcast - Multicultural Marketing with Wil Shelton
In this episode: We speak with Wil Shelton, President & CEO of Wil Power Integrated Marketing about the importance of Multicultural Marketing and you don't wan't your business to miss the boat when it comes to reaching as many people as possible. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com .
42:53
July 1, 2020
The AdCast Podcast - Changing with the Times
In this episode:  We speak with PJ Browning ,  The President and Publisher of the Pulitzer Winning Newspaper The Post and Courier.  We discuss how news media has changed and how traditional forms of media can adapt to new media. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com .
36:32
June 24, 2020
The AdCast Podcast - Let's talk ad spend.
IN THIS EPISODE: There's a difference in spending $5,000 on Television and $5,000 on Social Media and in this episode of the Ad Cast we go in depth to show you that difference. Listen to this week's episode to learn more. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com .
19:11
June 10, 2020
The AdCast Podcast - Come Out on Top
IN THIS EPISODE: Many businesses have learned some valuable lessons from the Covid-19 Pandemic of 2020, and one of the most important lessons is to always be prepared. So the next time our economy faces a setback will your business be ready? ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com .
13:44
June 3, 2020
The AdCast Podcast - Let's Talk Social with Annika Kraft
In this episode: We speak with Social Media Content Coach Annika Kraft about the new trends in social media you should be aware of and how to take advantage of them for your business. ABOUT VIP MARKETING AND ADVERTISING VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. MARKETING STRATEGY + PLANNINGDigital Media | Social Publishing & Listening | Traditional Media | Branding | Company Identity | Copyright | Inbound Marketing | Content | Political Strategy | Political Marketing Consulting | Political Advertising DIGITAL MARKETING + ADVERTISINGSEO | SEM | Online Display Advertising | Retargeting | Mobile | Site Analytics | Conversion Models | Reputation Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENINGStrategy & Planning | Content Development | Execution | Management & Monitoring | Measurement | Paid Social Campaigns MEDIAPlanning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
32:21
May 27, 2020
The AdCast Rewind - The Key to Success
In this episode: This AdCast Rewind is all about what it takes to have a successful agency/client relationship. So for both business owners and agency principles this is a must listen. A client/agency relationship is just that... a relationship. Like any relationship it takes effort on both parties to make this a successful partnership. If you're wondering how this applies to you and your business, trust me...it does. This episode Eric talks about what it takes to have a successful marketing partnership and the benefits it brings to your advertising and marketing. Topics Discussed: Rounding the bases (without the kissing) What is 1st, 2nd, 3rd Base and a Home Run? The three "C's" Communication Compliments Be Considerate How to be "open" with your marketing partner What practices will cause you to go out of business within 5 years? ABOUT VIP MARKETING AND ADVERTISING VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. MARKETING STRATEGY + PLANNINGDigital Media | Social Publishing & Listening | Traditional Media | Branding | Company Identity | Copyright | Inbound Marketing | Content | Political Strategy | Political Marketing Consulting | Political Advertising DIGITAL MARKETING + ADVERTISINGSEO | SEM | Online Display Advertising | Retargeting | Mobile | Site Analytics | Conversion Models | Reputation Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENINGStrategy & Planning | Content Development | Execution | Management & Monitoring | Measurement | Paid Social Campaigns MEDIAPlanning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
13:03
May 20, 2020
The AdCast Podcast - COVID 19 SPECIAL
In this episode:  We speak with biohazard clean up expert Scott DeMalteris of Lightning Restoration in Florida about the number 1 subject on everyone's mind these days....Covid-19.   Now that business are opening back up, how can you keep your business space safe for your employees and customers?   Find out in this week's episode.   About Lightning Restoration:  Lightning Restoration is a full service restoration company, providing Tampa, Clearwater, St. Petersburg, Brandon, Tarpon Springs and the Tampa Bay area with 24/7 Emergency Service. The Lightning team is highly trained, licensed and certified to provide service and expertise in the fields of water, sewage, mold, fire & smoke and other property damage situations.   See more online at www.LightningRestore.com ABOUT VIP MARKETING AND ADVERTISING VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Traditional Media | Branding | Company Identity | Copyright | Inbound Marketing | Content | Political Strategy | Political Marketing Consulting | Political Advertising DIGITAL MARKETING + ADVERTISING SEO | SEM | Online Display Advertising | Retargeting | Mobile | Site Analytics | Conversion Models | Reputation Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Development | Execution | Management & Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
19:42
May 13, 2020
The AdCast Podcast Rewind - Niche Marketing with Accountant Jason Blumer
In this week's Ad Cast Rewind we bring you episodes 16 and 17 of our former podcast, which was called Your Daily Development...So don't be confused when Eric refers to the podcast by that name. We'll be back next week with an all new episode. Enjoy! In this episode: We speak with Jason Blumer of Blumer & Associates CPAs (Parts 1 & 2) about niche marketing & more! Many accountants don’t specialize in a particular industry. What made Blumer & Associates CPAs focus on the advertising, creative and marketing industry for accounting? Is it good to have a niche? Why is it important for to have a niche? Do you find that most agency owners are great at their position but bad at the business end of the business? What type of situations do you see or mistakes do you see business owners/agency owners make. Many people don’t understand that if you don’t run your back office correctly you could shut down your entire business. What are the first things you would advise a new agency owner to do from an accounting standpoint? How important are budgets for ad agencies? How can agency’s make smarter decisions on expenses such as hiring, building location etc? What are the tough financial decisions that agency owners have to make? How can they be prevented? Has being too nice every gotten in the way of giving a business owner hard medicine/coaching advice? ABOUT VIP MARKETING AND ADVERTISING VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Traditional Media | Branding | Company Identity | Copyright | Inbound Marketing | Content | Political Strategy | Political Marketing Consulting | Political Advertising DIGITAL MARKETING + ADVERTISING SEO | SEM | Online Display Advertising | Retargeting | Mobile | Site Analytics | Conversion Models | Reputation Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Development | Execution | Management & Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
47:14
May 6, 2020
The AdCast Podcast - How has media changed?
Welcome to the first episode of The AdCast : The Podcast for Marketers and Advertisers. Host Eric Elliott speaks to advertising Success Manager Jay Howard about how much media has changed in just the last five years. If you have listened to the podcast, let us know what you think. Please rate and review on iTunes! We'd appreciate it. Do you have questions about marketing and advertising for your own business? We would love to hear from you. Contact the show via email at eric@heyimeric.com Brought to you by VIP Marketing and Advertising. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston's premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
26:38
May 1, 2020
The AdCast Podcast - Advertising, the why and how (with Kari McKinnis)
Welcome to the episode 2 of the AD Cast : The Podcast for Marketers and Advertisers. Host Eric Elliott speaks to Kari McKinnis, an advertising student at Western Carolina University. They talk a little about Eric's background and the reasons why he started his own advertising agency. If you have listened to the podcast, let us know what you think. Please rate and review on iTunes! We'd appreciate it. Do you have questions about marketing and advertising for your own business? We would love to hear from you. Contact the show via email at eric@heyimeric.com Brought to you by VIP Marketing and Advertising. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston's premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
15:55
May 1, 2020
The AdCast Podcast - Law Firm Marketing with Attorney Ken Harrell (Part 1)
Welcome to the episode 3 of the AD Cast : The Podcast for Marketers and Advertisers. Host Eric Elliott speaks with Attorney Ken Harrell from the Joye Law Firm, a Personal Injury Law Firm based out of South Carolina. They speak about: Personal Injury Lawyer Advertising Doing what is right by the Profession How much law firm marketing has changed in the last 5 years The challenges and opportunities with advertising The perception of personal injury lawyers Why advertise your firm? If you have listened to the podcast, let us know what you think. Please rate and review on iTunes! We'd appreciate it. Do you have questions about marketing and advertising for your own business? We would love to hear from you. Contact the show via email at eric@heyimeric.com Brought to you by VIP Marketing and Advertising. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston's premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
26:29
May 1, 2020
The AdCast Podcast - Content Marketing
It only took 5 episodes for us to tackle one of the biggest challenges marketers face today. Content Marketing. We speak with brand manager Kyle Downs to discuss the importance of content in today's world. Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.[1] It is often used by businesses in order to: Attract attention and generate leads Expand their customer base Generate or increase online sales Increase brand awareness or credibility Engage an online community of users Do you have questions about marketing and advertising for your own business? We would love to hear from you. Contact the show via email at eric@heyimeric.com Brought to you by VIP Marketing and Advertising. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
09:09
May 1, 2020
The AdCast Podcast - Measuring Success
You're just in time for episode 6 of the Ad Cast, where we speak with VIP's Success Manager Jay Howard about how to measure success in your marketing efforts. If you have listened to the podcast, let us know what you think. Please rate and review on iTunes! We’d appreciate it. Do you have questions about marketing and advertising for your own business? We would love to hear from you. Contact the show via email at eric@heyimeric.com Brought to you by VIP Marketing and Advertising. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
09:03
May 1, 2020
The AdCast Podcast - Marketing for Social Media
This episode is all about being social, or more specifically how to present and market your business on social media. If you have listened to the podcast, let us know what you think. Please rate and review on iTunes! We’d appreciate it. Do you have questions about marketing and advertising for your own business? We would love to hear from you. Contact the show via email at eric@heyimeric.com Brought to you by VIP Marketing and Advertising. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
06:22
May 1, 2020
The AdCast Podcast - Marketing for Smaller Law Firms (Part 1)
If you are tasked with marketing your law firm or really any business, then you know how hard it is to compete with big competitors with even bigger budgets. We invited Attorney David Aylor to come and speak with us about the challenges he faced in growing his law firm at it's inception in 2007. We talk alternative marketing, finding the right causes to attach your brand to, and even a little criminal defense speculation on the R. Kelly Trial. If you have listened to the podcast, let us know what you think. Please rate and review on iTunes! We’d appreciate it. Do you have questions about marketing and advertising for your own business? We would love to hear from you. Contact the show via email at eric@heyimeric.com Brought to you by VIP Marketing and Advertising. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
26:31
May 1, 2020
The AdCast Podcast - Marketing for Smaller Law Firms (Part 2)
NOTE: This episode is Part 2 of 2. If you missed Part 1 it is available on our feed, please check it out! Did you know you can watch this episode on youtube? Visit and subscribe to VIP Marketing and Advertising on Youtube to see more! If you are tasked with marketing your law firm or really any business, then you know how hard it is to compete with big competitors with even bigger budgets. We invited Attorney David Aylor to come and speak with us about the challenges he faced in growing his law firm at it's inception in 2007. We talk alternative marketing, finding the right causes to attach your brand to, and even a little criminal defense speculation on the R. Kelly Trial. If you have listened to the podcast, let us know what you think. Please rate and review on iTunes! We’d appreciate it. Do you have questions about marketing and advertising for your own business? We would love to hear from you. Contact the show via email at eric@heyimeric.com Brought to you by VIP Marketing and Advertising. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
34:23
May 1, 2020
The AdCast Podcast - Memorable Law Firm Marketing (Part 1)
Episode 10 is jam packed with a ton of information about what it takes to grow a law firm to great success, and stay top of mind for potential clients. We speak with Mr. George Sink of George Sink PA, Injury Lawyers with offices located in South Carolina and Georgia. He speaks about his early days as a teacher in Detroit, what he learned in Vietnam, and what it took to start his own law practice over 40 years ago. About George Sink Injury Lawyers: People come first with us. My personal injury law firm is truly client-oriented and we take a great deal of pride in caring for and helping injured people in South Carolina and Georgia. We will provide our very best services to you, your friends and family members if any injured person ever needs our help. We have helped over 40,000 injured people and are grateful for the opportunity to continue serving injured people. If you have listened to the podcast, let us know what you think. Please rate and review on iTunes! We’d appreciate it. Do you have questions about marketing and advertising for your own business? We would love to hear from you. Contact the show via email at eric@heyimeric.com Brought to you by VIP Marketing and Advertising. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
31:28
May 1, 2020
The AdCast Podcast - Memorable Law Firm Marketing (Part 2)
Note: This is part 2 (of 2) Episode 11 is jam packed with a ton of information about what it takes to grow a law firm to great success, and stay top of mind for potential clients. We speak with Mr. George Sink of George Sink PA, Injury Lawyers with offices located in South Carolina and Georgia. He speaks about his early days as a teacher in Detroit, what he learned in Vietnam, and what it took to start his own law practice over 40 years ago. About George Sink Injury Lawyers: People come first with us. My personal injury law firm is truly client-oriented and we take a great deal of pride in caring for and helping injured people in South Carolina and Georgia. We will provide our very best services to you, your friends and family members if any injured person ever needs our help. We have helped over 40,000 injured people and are grateful for the opportunity to continue serving injured people. If you have listened to the podcast, let us know what you think. Please rate and review on iTunes! We’d appreciate it. Do you have questions about marketing and advertising for your own business? We would love to hear from you. Contact the show via email at eric@heyimeric.com Brought to you by VIP Marketing and Advertising. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
23:58
May 1, 2020
The AdCast Podcast - Copyright Law with Attorney Ticora Davis Part 1
For any business, it's important to protect your work and protect your brand. But how do you know your rights? We speak with Attorney Ticora Davis of the Creator's Law Firm about what it takes to trademark your work and keep your intellectual property safe. This is episode 1 of 2. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
29:36
May 1, 2020
The AdCast Podcast - Copyright Law with Attorney Ticora Davis Part 2
For any business, it’s important to protect your work and protect your brand. But how do you know your rights? We speak with Attorney Ticora Davis of the Creator’s Law Firm about what it takes to trademark your work and keep your intellectual property safe. This is episode 2 of 2. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
33:13
May 1, 2020
The AdCast Podcast - How To Advertise For Dealerships (Part 2)
NOTE: This is episode 2 (of 2). If you missed last weeks episode go back because you missed some great insight. This week we have a jam-packed episode for you. Automotive Expert Terry Breedlove speaks with Eric about the challenges faced by many automotive dealerships when vying for that all important resource…attention. Some of the topics discussed are: The importance of having a unique selling position. Using social media as another outlet to reach new customers. Knowing the products you are selling. Which medium is best for Automotive dealers. If you are in the automotive industry this one is a must listen. and for everyone else it’s still a must listen. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
23:49
May 1, 2020
The AdCast Podcast - How To Advertise For Auto Dealerships (Part 1)
This week we have a jam-packed episode for you. Automotive Expert Terry Breedlove speaks with Eric about the challenges faced by many automotive dealerships when vying for that all important resource…attention. Some of the topics discussed are: The importance of having a unique selling position. Using social media as another outlet to reach new customers. Knowing the products you are selling. Which medium is best for Automotive dealers. If you are in the automotive industry this one is a must listen. and for everyone else it’s still a must listen. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
31:45
May 1, 2020
The AdCast Podcast - Business Maturity
About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
03:38
May 1, 2020
The AdCast Podcast - SEO Workshop with Jason Hennessey
In this Episode: Consultant Jason Hennessey joins The AdCast to talk about SEO from top to bottom. What is SEO? SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. This episode, like most is a must listen, especially if you have a website for your business. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
28:08
May 1, 2020
The AdCast Episode 18 - Mini-Ep with SEO Expert Jason Hennessey
In this Mini-Episode: SEO Expert Jason Hennessey joins the Ad Cast to talk about the different media outlets available in our current advertising landscape and go in depth to each to give the best advice for where you place your dollars. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
11:47
April 29, 2020
The AdCast Episode 20 - with Peter Wertimer Part 2 (of 2)
In this Episode: “The more things change…” Part 2 (of 2) Music Industry veteran and Advertising Legend Peter Wertimer joins The AdCast to talk about his many years leading the advertising firm Chernoff Newman. He talks about the changes he has seen over the years and what has stayed the same.  He also talks about client/agency relationships, what to do and what NOT to do. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
42:11
April 29, 2020
The AdCast Episode 19 with Peter Wertimer Part 1 (of 2)
In this Episode: "The more things change..." Part 1 (of 2) Music Industry veteran and Advertising Legend Peter Wertimer joins The AdCast to talk about his many years leading the firm Chernoff Newman. He talks about the changes he has seen over the years and what has stayed the same.  He also talks about client/agency relationships, what to do and what NOT to do. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com . https://www.veryimportantplacement.com/episode-14-terry-breedlove-how-to-advertise-for-dealerships/
31:22
April 29, 2020
The AdCast Episode 21 - "Successful or Significant" with Will Holdren
We have something special for you this week as we bring you this episode of the "Willpower" podcast with host William Holdren on which our host Eric Elliott was a recent guess. In this episode: Eric is interviewed about his early life and career path and why it's better to be Significant than Successful. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
34:33
April 29, 2020
The AdCast Episode 23 with Senator Marlon Kimpson Part 2 (of 2)
With the NCAA Football season over it's time to continue talking about the hot topic on everyones mind: Should we pay College Athletes? With NCAA revenues topping one billion dollars is it time for Division 1 school to share profits with the players. It’s a divisive topic for sure and we hash it out with SC Senator Marlon Kimpson, who is re-introducing a bill that would pay student athletes. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
19:07
April 29, 2020
The AdCast Episode 22 - with Senator Marlon Kimpson Part 1 (of 2)
With the NCAA Football championship game looming now is the perfect time to talk about the hot topic on everyones mind: Should we pay College Athletes? With NCAA revenues topping one billion dollars is it time for Division 1 school to share profits with the players. It's a divisive topic for sure and we hash it out with SC Senator Marlon Kimpson, who is re-introducing a bill that would pay student athletes. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
35:30
April 29, 2020
The AdCast Episode 24 - "Embracing Change in your Industry"
In This Episode: Depending on when you choose to embrace business trends, Change can effect your business for Better, or for Worse. Knowing when to embrace changes to the way you do business is one of the most important lessons you'll learn when running your own business. Listen to this episode for advice and insight on how to make the right choice for yourself. Brought to you Every Wednesday by VIP Marketing and Advertising. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
09:34
April 29, 2020
The AdCast Episode 25 - Good Creative with Craft Creative
In this Episode: After a lengthy hiatus the Ad Cast is back with a new episode all about creative. That's right, this episode is all about those potent messages you buy ad space for. We speak with our in-house production team Craft Creative to really find out what goes into Crafting the perfect message for your business.  About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Traditional Media | Branding | Company Identity | Copyright | Inbound Marketing | Content | Political Strategy | Political Marketing Consulting DIGITAL MARKETING + ADVERTISING SEO | SEM | Online Display Advertising | Retargeting | Mobile | Site Analytics | Conversion Models | Reputation Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Development | Execution | Management & Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
53:04
April 29, 2020
The AdCast Episode 30 - Be Extraordinary
In this day and age "Ordinary" will just not cut it. To wow your clients during these trying times its necessary to be Extraordinary. Learn more in this week's episode of the Ad Cast! ABOUT VIP MARKETING AND ADVERTISING VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Traditional Media | Branding | Company Identity | Copyright | Inbound Marketing | Content | Political Strategy | Political Marketing Consulting | Political Advertising DIGITAL MARKETING + ADVERTISING SEO | SEM | Online Display Advertising | Retargeting | Mobile | Site Analytics | Conversion Models | Reputation Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Development | Execution | Management & Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
05:12
April 29, 2020
The AdCast Episode 29 - Marketing During Times of Crisis w/ Harlan Schillinger
In this episode: Since beginning his legal advertising career in 1978, Harlan Schillinger has learned a lot about law firms. Today we speak with him about how to navigate your business through this trying time in history. Learn the steps you need to take in your own business to help you come out on top of the other side of this Coronavirus pandemic. About Harlan Schillinger: Harlan Schillinger has four decades of experience in legal advertising with a passion for legal marketing, intake, and conversion. Harlan is widely considered the Grandfather of Legal Advertising, being the very first in the Legal field to produce and market Television Advertising for the Legal community. Harlan's commercials started airing throughout the country in 1978-79. Harlan has worked with more than 130 law firms in over 98 markets throughout North America. Currently, he is consulting privately only with lawyers who share his vision of increasing business, being accountable, and obtaining high-value cases. He takes, perhaps, the most unique and accountable approach to intake and conversion and insists on complete accountability within that arena. ABOUT VIP MARKETING AND ADVERTISING VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Traditional Media | Branding | Company Identity | Copyright | Inbound Marketing | Content | Political Strategy | Political Marketing Consulting | Political Advertising DIGITAL MARKETING + ADVERTISING SEO | SEM | Online Display Advertising | Retargeting | Mobile | Site Analytics | Conversion Models | Reputation Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Development | Execution | Management & Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
36:01
April 15, 2020
The AdCast Episode 28 – Political Advertising Pt. 2 with Chad Israel
(Part 2 of 2) The 2020 Presidential Election is underway and many candidates have hit the gas on their Political Advertising. One candidate, Tom Steyer made a big impact with his series of political ads that you just couldn’t avoid… In this episode: We speak with the man behind the message, Social Media Guru Chad Israel. He’s the former communications director for Tom Steyer’s campaign run. ABOUT VIP MARKETING AND ADVERTISING VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Traditional Media | Branding | Company Identity | Copyright | Inbound Marketing | Content | Political Strategy | Political Marketing Consulting | Political Advertising DIGITAL MARKETING + ADVERTISING SEO | SEM | Online Display Advertising | Retargeting | Mobile | Site Analytics | Conversion Models | Reputation Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Development | Execution | Management & Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
34:38
April 8, 2020
The AdCast Episode 26 – Marketing in Troubling Times
In This Episode: The Corona Virus Pandemic has taken the world and turned it upside down almost overnight and as a result, quickly changed the way we all do business. So in this episode we talk about the changes you should make in your business and how to stay connected during these troubling times. Stay safe, wash your hands, and enjoy this episode of The AdCast. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Traditional Media | Branding | Company Identity | Copyright | Inbound Marketing | Content | Political Strategy | Political Marketing Consulting DIGITAL MARKETING + ADVERTISING SEO | SEM | Online Display Advertising | Retargeting | Mobile | Site Analytics | Conversion Models | Reputation Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Development | Execution | Management & Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
09:20
April 7, 2020
The AdCast Episode 27 – Political Advertising Pt. 1 with Chad Israel
The 2020 Presidential Election is underway and many candidates have hit the gas on their Political Advertising. One candidate, Tom Steyer made a big impact with his series of political ads that you just couldn’t avoid… In this episode: We speak with the man behind the message, Social Media Guru Chad Israel. He’s the former communications director for Tom Steyer’s campaign run. ABOUT VIP MARKETING AND ADVERTISING VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Traditional Media | Branding | Company Identity | Copyright | Inbound Marketing | Content | Political Strategy | Political Marketing Consulting | Political Advertising DIGITAL MARKETING + ADVERTISING SEO | SEM | Online Display Advertising | Retargeting | Mobile | Site Analytics | Conversion Models | Reputation Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Development | Execution | Management & Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
28:43
April 7, 2020