Off the Top

How do brands meet the expectations of Gen Z? Are consumers developing unhealthy relationships with brands? Would you ever get a chip in your brain? Mark Rottensteiner, Accounts Director at The Agency, brings his deep knowledge of Gen Z and digital marketing to the show this week. 

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Joining us on the other side of the camera are two of Off the Top's videographers, Angel Silva and Hamza Razuman, with much to discuss. Were Radiohead ahead of the curve with their marketing techniques? What do a videographer and copywriter have in common? How do summer internships keep our minds active?

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Doors? Beaches? Easter eggs? Ginny Dezern and Mackenzie Kurth educate us on the cryptic nature of Harry Styles' marketing efforts. Plus: do radio jingles offer a form of sonic branding that other audio platforms lack?

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What's "imposter syndrome" and how have we dealt with it? What's it like being a leader at one of the most active clubs at the University of Florida? How do brands help their customers make moral purchasing decisions?

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Meet Cherie Chick: Operations Manager, New Biz lead, and international student from Hong Kong. Learn about how she adapted to life in Gainesville and rose to lead The Agency in acquiring business from The Walt Disney Company.

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Has YouTube jumped the shark with the gratuitous amount of ads on their videos? Who benefits from Coachella's emphasis on brand deals over music? How should you approach finding an internship or job post-graduation?

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Christmas in May?? Anthony, known Christmas enthusiast, wants to talk about the marketing origins of some of Christmas's most iconic traditions and characters. Then, Melissa breaks down Taylor Swift's marketing tactics that have been captivating Swifties for years. All this, and more, on this week's episode of Off the Top!

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How authentic is BeReal? How do you get yourself up in the morning? Does Florida get a bad rep from the rest of the country? Anthony Bonet, Michael Weinberg, and Ashley Novello discuss this, and more, on the second episode of Off the Top!

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Welcome to the very first episode of Off the Top! On our maiden voyage, guests Michael Weinberg and Carolina Mangru join our host Anthony Bonet to discuss what the show is, why it exists, and much, much, more. This first episode has a lot in store: Why do marketers rely so much on nostalgia? What local brands have people in Kansas never seen? Is "Turning Red" getting the recognition it deserves?

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