The Apartment Nerd Leasing Show

The Apartment Nerd Leasing Show

Mark Juleen
Principles, strategies, and ideas to help you lease more apartments.

We have 5 Marketing Principles that are the foundation for our marketing and leasing strategies at J.C. Hart Company. Discovery, Story, Clarity, Buoyancy, and Courtesy all touch marketing, service, and sales as each of these areas need to work together for property management success.

The Leasing Show focuses on sales/leasing and the principles impact those 5 Marketing spaces.

Thank you multifamily friends for listening, commenting, and sharing.

Music Credit - Ryan Little -


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Episode 4 - Ground Rules & UFC's

Episode 18 - Dealing with Dominant Persoanlities
A dominant behavior style can be challenging to deal with sometimes. Today I share some ideas to help you deal with people like me. :)
March 19, 2018
Episode 17 - What happens next?
Today's question: What happens next? Don't be an old school closer. Set your UFCs and you don't have to close.
March 16, 2018
Episode 16 - Reversing
Today's question: Should I really answer a question with a question? More examples for why asking a question after a question can help you in the leasing process.
March 15, 2018
Episode 15 - Yikes! Getting the no.
Today's Question: What do you do when that prospect goes silent? In this episode, we discuss when it's time to get a no or reactivate a prospect that seems lost.
March 14, 2018
Episode 14 - Social Proof
Today's question: How do you typically describe a feature or benefit? For most people, using social proof is critical in your communications when leasing.
March 13, 2018
Episode 13 - Missed Leads
Today's question: What do we do with all those missed opportunities? Most data shows that a leasing office misses more than 50% of phone calls. We discuss some ideas to capture those missed opportunities.
March 12, 2018
Episode 12 - Thinking About It
Why you still need to get a commitment before someone walks out the door.
March 9, 2018
Episode 11 - Dealing With Personalities
It's not necessarily the customer's personality that is the problem.
March 8, 2018
Episode 10 - Permission
One of the most challenging parts about changing behavior is getting permission to change. Who do you need permission from? Get it!
March 7, 2018
Episode 9 - Responding to Email Leads
Janet Rosseth, Multifamily Marketing Consultant, brought this topic to the table. Find out how UFCs can help you respond. Janet's LinkedIn Profile -
March 6, 2018
Episode 8 - Testing the Strength
Principle #6 is about testing the strength of the "Yes". It may seem counter-intuitive, but it works.
March 5, 2018
Episode 7 - Decision Making
Leasing Principle #5 is about Decision Making. You can't let people just walk out the door. Here are some thoughts on that.
March 2, 2018
Episode 6 - Money, Money, Money
Leasing Principle #4 is all about that money. What's your position on money? Did you know that is critical in leasing?
March 1, 2018
Episode 5 - Diving Into Questions
We cover Leasing Principle #3 as we discuss mutual mystification and the importance of asking questions.
March 1, 2018
Episode 4 - Ground Rules & UFC's
Leasing Principle #2 Ground Rules and Up-Front Contracts. An overview and example.
March 1, 2018
Episode 3 - DISC Assessments
Building on the first Leasing Principle of The Greeting/Bonding and Rapport, in Episode 3 we bring up the idea to utilize DISC assessments to improve your people skills.
March 1, 2018
Episode 2 - The Leasing Principles
We have 6 Leasing Principles we study and train on at J.C. Hart. This episode introduces those principles.
March 6, 2018
Episode 1 - Appointments #1
To kick start the Leasing Show, I highlight why setting appointments can be a huge win for leasing.
March 6, 2018

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