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The Art of Appointment Setting

The Art of Appointment Setting

By Kwesi Sakyi-Gyinae

Helping businesses get more sales appointments and turning those appointments into sales. In the Appointment Setting Podcast, we cover details of how to increase your sales and revenue by implementing powerful sales appointment setting tactics and techniques. Host Kwesi Sakyi-Gyinae, interviews experts, and top professionals who are getting results with these techniques. The Appointment Setting Podcast is brought to you by Katallyze.io
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How to Develop Marketing Plans that Increases Sales | Tameka Vasquez

The Art of Appointment SettingAug 15, 2018

00:00
19:55
Business Development Playbook: First Steps You’re Ignoring But Shouldn’t

Business Development Playbook: First Steps You’re Ignoring But Shouldn’t

Leo Channing is the Principal @ 1010data. He has also sold millions of dollars of services in his previous life.

Today, we’re talking about business development and the first steps that can help get more high-ticket sales.

In this episode, we also talk about:

• What all business relationships have in common

• How to build a strategic mindset when tapping into your network

• How do you build trust before asking for help

• How to use tools to enable connections

• How to lead with value when connecting

Dec 05, 201822:32
How To Get A Meeting With Any CEO (You Won't Hear This Anywhere)

How To Get A Meeting With Any CEO (You Won't Hear This Anywhere)

Donna Valente is the co-Founder of Enterprise Sales Institute. She is also a certified Co-Active coach with a focus on enterprise sales, leadership, and management communication.

Today, we’re talking about C-Level Appointments.

In this episode, we also talk about:

• Why is it important to exchange value for a C-Level appointment
• Specific examples of "value" or insights
• Specific cold email script that communicates the value
• How to follow up in a value-adding way
• How to change the type of value you present

Nov 28, 201821:30
#1 Bestselling Sales Author for 8+ Years on The Secret Weapon in Sales Prospecting

#1 Bestselling Sales Author for 8+ Years on The Secret Weapon in Sales Prospecting

Andrea Waltz is the co-author of Go for No! Yes is the Destination, No is How You Get There. Her book is #1 on Amazon’s “Selling” list and has remained in the top 20 of ‘Sales’ books for over the last 8 years.

Today, we’re talking about how to deal with rejection and overcome fear when prospecting.

In this episode, we also talk about:

How to overcome the anxiety about cold calling How to build the right frame of mind to make calls How to handle rejection How to avoid taking rejection personally How to take advantage of rejection.

This is a replay of an earlier episode.

Nov 21, 201821:38
Why Your Cold Emails Don’t Convert (And What To Do About It)

Why Your Cold Emails Don’t Convert (And What To Do About It)

Hey everyone, it’s Kwesi here.

Since we launched our Lead Generation Masterclass, we’ve gotten a ton of great questions from our students and a lot of people from our community.

So in this episode, I’m going to take some time to answer some of the questions we’re getting so everyone can benefit from it.

And by the way, if you have yet checked out the Masterclass, you can check it out here.

Also if you have any questions about lead generation and building a prospecting system that works, feel free to shoot me an email with your question and I’ll answer it in one of the episodes on this show.

Today, we’re talking about how to write cold emails for a new product or service.

 

This episode is brought to you by Katallyze.io:

Join our free webinar and learn How to Book 30 Sales Meetings Using Cold Emails in 30 Days.

You’ll learn:

✔️The 1-Cold Email Mistake That Sends Buyers Running Away From You

✔️Little-known Ways to Grab Your Prospect’s Attention and Get Them Interested

✔️How to Dramatically Book More Sales Meetings Without Being Sleazy

✔️How to Get in Front of More of the RIGHT Prospects (No one else will share this.)

Don’t wait any longer, click here to register.

Nov 14, 201806:21
The ONE Strategy For Outsmarting Competition That You’re Not Leveraging | Danny Setiawan

The ONE Strategy For Outsmarting Competition That You’re Not Leveraging | Danny Setiawan

Danny is a UX professional with over 15 years of experience designing digital products for companies like The Economist, PwC, Yahoo!, as well as, startups, schools (CUNY, General Assembly) and VC funds. He helps companies increase their User Experience capacity to deliver business results.

Today, we’re talking about how to design to upsell existing clients and win business.

In this episode, we also talk about:

  • 3 ways you can outsmart your competition using design thinking
  • How to improve your service using customer interviews
  • 6 steps for identifying your ideal customers - I’ve never heard it articulated so clearly so you wanna stick around for that

Danny’s Resources:

LinkedIn

Website

 

This episode is brought to you by Katallyze.io:

Join our free webinar and learn How to Book 30 Sales Meetings Using Cold Emails in 30 Days.

You’ll learn:

✔️The 1-Cold Email Mistake That Sends Buyers Running Away From You

✔️Little-known Ways to Grab Your Prospect’s Attention and Get Them Interested

✔️How to Dramatically Book More Sales Meetings Without Being Sleazy

✔️How to Get in Front of More of the RIGHT Prospects (No one else will share this.)

Don’t wait any longer, click here to register.

Nov 07, 201823:04
What No One Tells You About Prospecting

What No One Tells You About Prospecting

Hey everyone, it’s Kwesi here.

Since we launched our Lead Generation Masterclass, we’ve gotten a ton of great questions from our students and a lot of people from our community.

So in this episode, I’m going to take some time to answer some of the questions we’re getting so everyone can benefit from it.

And by the way, if you have yet checked out the Masterclass, you can check it out here.

Also if you have any questions about lead generation and building a prospecting system that works, feel free to shoot me an email with your question and I’ll answer it in one of the episodes on this show.

Today, we’re talking about how to deal with rejection when prospecting.

 

This episode is brought to you by Katallyze.io:

Join our free webinar and learn How to Book 30 Sales Meetings Using Cold Emails in 30 Days.

You’ll learn:

✔️The 1-Cold Email Mistake That Sends Buyers Running Away From You

✔️Little-known Ways to Grab Your Prospect’s Attention and Get Them Interested

✔️How to Dramatically Book More Sales Meetings Without Being Sleazy

✔️How to Get in Front of More of the RIGHT Prospects (No one else will share this.)

Don’t wait any longer, click here to register.

Oct 31, 201802:28
How to A/B Test Sales Emails

How to A/B Test Sales Emails

Hey everyone, it’s Kwesi here.

Since we launched our Lead Generation Masterclass, we’ve gotten a ton of great questions from our students and a lot of people from our community.

So in this episode, I’m going to take some time to answer some of the questions we’re getting so everyone can benefit from it.

And by the way, if you have yet checked out the Masterclass, you can check it out here.

Also if you have any questions about lead generation and building a prospecting system that works, feel free to shoot me an email with your question and I’ll answer it in one of the episodes on this show.

Today, we’re talking about how to A/B test cold emails.

 

This episode is brought to you by Katallyze.io:

Join our free webinar and learn How to Book 30 Sales Meetings Using Cold Emails in 30 Days.

You’ll learn:

✔️The 1-Cold Email Mistake That Sends Buyers Running Away From You

✔️Little-known Ways to Grab Your Prospect’s Attention and Get Them Interested

✔️How to Dramatically Book More Sales Meetings Without Being Sleazy

✔️How to Get in Front of More of the RIGHT Prospects (No one else will share this.)

Don’t wait any longer, click here to register.

Oct 24, 201807:46
The $0 Video Marketing Strategy | Chris Vaglio

The $0 Video Marketing Strategy | Chris Vaglio

Chris Vaglio is the co-founder of Grey Sky Films which is one of the leading video production companies in the NJ and NYC area, helping individuals, businesses and brands create content for the web, broadcast, corporate, sales, training and more.

Today, we’re talking about how to create and use video content to build your brand or business.

In this episode, we also talk about:

  • How to find content for video
  • How to overcome the perfection syndrome and “ship the video”
  • How to schedule time to create content
  • How to use free tools to create video content

Chris’s Resources:

LinkedIn: https://www.linkedin.com/in/chrisvaglio/

Website: http://www.greyskyfilms.com/

 

This episode is brought to you by Katallyze.io:

Join our free webinar and learn How to Book 30 Sales Meetings Using Cold Emails in 30 Days.

You’ll learn:

✔️The 1-Cold Email Mistake That Sends Buyers Running Away From You

✔️Little-known Ways to Grab Your Prospect’s Attention and Get Them Interested

✔️How to Dramatically Book More Sales Meetings Without Being Sleazy

✔️How to Get in Front of More of the RIGHT Prospects (No one else will share this.)

Don’t wait any longer, click here to register.

Oct 17, 201825:38
Sales Lessons from Knocking on 5,000 Doors | Travis Chappell

Sales Lessons from Knocking on 5,000 Doors | Travis Chappell

Travis Chappell is a direct sales expert, successful entrepreneur, and a real estate investor.

He is the creator and host of Build Your Network, a podcast dedicated to helping professionals cultivate genuine relationships, grow their inner circle, and leverage a powerful network in the right way.

Today, we’re talking about how some lessons from door-to-door sales that you can use to get more leads and sales.

In this episode, we also talk about:

  • How to use the foot-in-the-door technique
  • How to deal with rejection in prospecting and sales
  • How to get a community for what you’re passionate about

Travis’s Resources:

Apply to join his mastermind group: buildyournetwork.co/dynasty

 

This episode is brought to you by Katallyze.io:

Join our free webinar and learn How to Book 30 Sales Meetings Using Cold Emails in 30 Days.

You’ll learn:

✔️The 1-Cold Email Mistake That Sends Buyers Running Away From You

✔️Little-known Ways to Grab Your Prospect’s Attention and Get Them Interested

✔️How to Dramatically Book More Sales Meetings Without Being Sleazy

✔️How to Get in Front of More of the RIGHT Prospects (No one else will share this.)

Don’t wait any longer, click here to register.

 

Oct 10, 201826:17
How to Use Public Speaking to Grow Your Business | Graham Dobbin

How to Use Public Speaking to Grow Your Business | Graham Dobbin

Graham Dobbin is an ex-President of Toastmasters and a member of the Professional Speaking Association. He absolutely loves to see others develop and will spend time with anyone who wants to improve their speaking skills.

Graham has spoken & trained in UK, South Africa, Sweden, Texas, California, Virginia & New York. He co-owns a company called Asentiv New York with the founder of BNI Ivan Misner

Today, we’re talking about how to How to Use Public Speaking to Grow Your Business:

In this episode, we also talk about:

  • How to find a message even when you feel you don't have one
  • How to find speaking opportunities from scratch
  • How to make your presentation more impactful
  • How to make your story engaging

 

Graham’s Resources:

LinkedIn

This episode is brought to you by Katallyze.io:

Get instant access to our new video course: Lead Generation Masterclass. You’ll get:

✔️60+ videos, techniques, scripts

✔️Win dream clients with a detailed blueprint

✔️Turn cold email replies into sales

✔️12 Bonuses

Don’t wait any longer, enroll now.

Oct 03, 201825:51
How To Convert Free Users To Paying Customers | Vovik Tsybulskyi

How To Convert Free Users To Paying Customers | Vovik Tsybulskyi

Vovik Tsybulskyi is the Head of Inbound Sales at Woodpecker. And for those of you who don't know it, Woodpecker is a SaaS Company that enables all B2B companies to connect with their ideal customers.

Vovik Joined the company in 2015, and he was the 2nd salesperson in the company and ever since he's helped to design the Inbound Sales process from the scratch.

Today, we’re talking about how to increase free-to-paid users with email automation:

In this episode, we also talk about:

  • How to connect with and nurture inbound leads
  • How to use email automation and sequencing to educate your customers
  • How to make it easier for free users to see value in your product and buy
  • How to add the human touch to all the sales touches

Woodpecker’s Resources:

Free 14 Day Trial


This episode is brought to you by Katallyze.io:

Get instant access to our new video course: Lead Generation Masterclass. You’ll get:

✔️60+ videos, techniques, scripts
✔️Win dream clients with a detailed blueprint
✔️Turn cold email replies into sales
✔️12 Bonuses

Don’t wait any longer, enroll now.

Sep 26, 201824:38
How to Create Lead Magnets and Email Funnels That Convert | Ian Brodie

How to Create Lead Magnets and Email Funnels That Convert | Ian Brodie

Ian Brodie is one of the Top 50 Global Thought Leaders in Marketing and Sales according to Top Sales World Magazine. He teaches consultants & coaches on how to build a steady flow of leads and clients in less than 30 minutes a day.

Today, we’re talking about how to build authority, attract clients and get more leads with the 30 Minute Marketing Plan

In this episode, we also talk about:

  • How to create a quality lead magnet that offers value to your website visitors
  • How to get website visitors to download that quality content and sign up for your email list
  • How to use the 4s email nurturing model for getting readers to engage with your emails.
  • How to get more inquiries from your website


Ian’s Resources:


This episode is brought to you by Katallyze.io:

Get instant access to our new video course: Lead Generation Masterclass. You’ll get:

✔️60+ videos, techniques, scripts
✔️Win dream clients with a detailed blueprint
✔️Turn cold email replies into sales
✔️12 Bonuses

Don’t wait any longer, enroll now.

Sep 19, 201833:55
How to Develop a Brand that Attracts High Value Clients | Dana Mwangi
Sep 12, 201822:11
How to Write Cold Emails That Sell

How to Write Cold Emails That Sell

In today's special episode, I share a free lesson from my new video course: Lead Generation Masterclass.

Get instant access to our new video course: Lead Generation Masterclass. Use code "PODCAST" for 70% off.

In this special episode, you'll learn:

  1. How to think and write cold emails like a professional copywriter
  2. How to top 3 barriers to persuasive cold email copy
  3. How to develop cold email scripts that get opened, read and responses

The free in this episode is from our new course, Lead Generation Masterclass. Use this link (and code "PODCAST" at check out to get 70% off): https://courses.katallyze.io/p/cold-email-lead-generation-masterclass/

In this course with over 50 video lessons, I’m not holding anything back.

You will learn how to:

🔑 Improve Your Cold Email In Less Than 30 Minutes
🔑 Instantly Hit Your Lead Generation Goals With The Failproof Technique
🔑 Win Your Dream Clients With The “Magic” Blueprint
🔑 Research More Leads In Less Time
🔑 Slash Your List Building Time By 50% Without Spending A Dime More
🔑 Think And Write Cold Emails Like A Professional Copywriter 
🔑 Write Cold Emails That Open The Floodgates Of Sales - Even When You Sleep
🔑 Launch Successful Cold Campaigns With A Detailed, Step-by-step Breakdown

I share all the failproof, piece-by-piece cold email techniques I've used to generate over 7 figures in sales opportunities.

Enroll here: https://courses.katallyze.io/p/cold-email-lead-generation-masterclass/

Sep 05, 201809:22
$0 to $2M: How One Female Entrepreneur Skyrocketed Her Sales
Aug 29, 201829:53
How to Build an Effective Sales Pipeline | Stephen Anderson
Aug 22, 201821:02
How to Develop Marketing Plans that Increases Sales | Tameka Vasquez
Aug 15, 201819:55
Co-founder of $12M Company on What's NOT Working in Sales Today | Brandon Bruce
Aug 08, 201821:44
How to Get the Right PR to Grow Your Business | Carolyn Fraser
Aug 01, 201824:58
How to Use Small Marketing Tactics to Generate Big Revenues | Zev Asch
Jul 25, 201826:40
How to Master Sales Appointments with Prospects | Victor Adefuye
Jul 18, 201822:58
How to Use AI to Improve Prospecting | Carol Bunevich
Jul 11, 201818:36
How to Create a Work Culture that Drives Growth and Sales | Orin C. Davis, Ph.D.
Jul 04, 201819:11
How to Build Professional Relationships & Grow Your Business | George Atuahene

How to Build Professional Relationships & Grow Your Business | George Atuahene

George is the Principal & Lead Executive Recruiter at the Kofi Group. His company is a recruiting firm that places professionals on a direct hire basis in the Houston information technology space.

Today, we’re talking about the right ways to build professional relationships.

In this episode, we also talk about:
  • How George generated six-figure revenue in less than 3 years
  • How to add value to your relationship and be a "giver-first" person in your network
  • How to build professional relationships when you start a business or move to a new city
  • How to stay top of mind within your network
Jun 27, 201819:17
How to Tell Powerful Brand Video Stories that Attract Top Clients | Reema Dutt

How to Tell Powerful Brand Video Stories that Attract Top Clients | Reema Dutt

Reema is the Co-founder and Head of Business Development at Luminoustudios, a digital video marketing production company with customers like Polaroid, Google, and Splacer.<br /> <br /> Today, we’re talking about video marketing.<br /> <br /> In this episode, we also talk about:<br /> <br /> • How to craft a powerful narrative in a business video<br /> • How to avoid common video marketing mistakes<br /> • How to choose the right channels to market your video<br /> • How to start using video for your business<br /> <br />
Jun 20, 201821:15
How to Get Predictable Appointments With Business Automation | Charles Gaudet II

How to Get Predictable Appointments With Business Automation | Charles Gaudet II

Charles Gaudet II is the Author of The Predictable Profits Playbook, which is "The #1 Book in Sales and Marketing" according to Indie Excellence.

Today, we’re talking about business automation.

In this episode, we also talk about:

• Why automation and systems are important for busy businesses
• How to set automation goals
• Why it's important to be specialized
• 3 step email to existing customers that can potentially double and triple revenue

Jun 13, 201821:33
How to Get More Clients With the 70 Word Cold Email | Steve Taylor

How to Get More Clients With the 70 Word Cold Email | Steve Taylor

Today we're deconstructing The 70 Word Cold Email Follow Up That Can Get You More Clients. If you haven't yet downloaded the free script, you can do so at katallyze.io/ebooks

In this episode, we also talk about:

• The exact cold email script and when to use it
• How we used the 70 cold email & results
• How important are follow-ups to closing the deals
• Cold email principles: vulnerability, giving way out, scheduling next step
• How to craft your own using principles from the script

Jun 06, 201817:21
How to Exchange Value & Insights for the C-Level Appointment | Donna Valente

How to Exchange Value & Insights for the C-Level Appointment | Donna Valente

Donna Valente is the co-Founder of Enterprise Sales Institute. He is also a certified Co-Active coach with a focus on enterprise sales, leadership, and management communication.

Today, we’re talking about C-Level Appointments.

In this episode, we also talk about:

• Why is it important to exchange value for a C-Level appointment
• Specific examples of "value" or insights
• Specific cold email script that communicates the value
• How to follow up in a value-adding way
• How to change the type of value you present

May 30, 201821:30
Attorney-turned-CEO on How to Launch Meetups that Gets You More Meaningful Appointments | Nehal Madhani

Attorney-turned-CEO on How to Launch Meetups that Gets You More Meaningful Appointments | Nehal Madhani

Nehal Madhani is an attorney and the founder and CEO of Alt Legal, a software company that helps legal professionals to prepare and manage IP filings and deadlines daily.

Today, we’re talking about using meetups to get more leads.

In this episode, we also talk about:

• Why did Nehal start his first Meetup
• How starting a meetup impacted his new business
• How Nehal convinced attorneys to join his meetup
• What Nehal will do differently if he were to start a meetup today
• How to create a community of value

May 23, 201822:56
How to Tap Into Your Existing Network to Generate High Ticket Appointments | Leo Channing

How to Tap Into Your Existing Network to Generate High Ticket Appointments | Leo Channing

Leo Channing is the VP of Strategic Partnerships and Business Development at Unified Field. He has also sold millions of dollars of services in his previous life.

Today, we’re talking about generating high-ticket appointments.

In this episode, we also talk about:

• What all business relationships have in common
• How to build a strategic mindset when tapping into your network
• How do you build trust before asking for help
• How to use tools to enable connections
• How to lead with value when connecting

May 16, 201822:32
How to Master Cold Call Objections | Morgan Ingram

How to Master Cold Call Objections | Morgan Ingram

Morgan Ingram is the Director of Sales Execution and Evolution at JBarrows Sales Training. He is also the host of YouTube series, The SDR Chronicles.

Today, we’re talking about Cold Call Objections.

In this episode, we also talk about:

• How to prepare for cold call objections
• What is the best time to cold call
• How to respond to the objection: "Send me info"
• How to respond to the objection: "I'm not interested"
• How to respond to the objection: "Call me later"

May 09, 201820:58
#1 Bestselling Sales Author for 8+ Years on How to "Go For No!" in Cold Prospecting| Andrea Waltz

#1 Bestselling Sales Author for 8+ Years on How to "Go For No!" in Cold Prospecting| Andrea Waltz

Andrea Waltz is the co-author of Go for No! Yes is the Destination, No is How You Get There. Her book is #1 on Amazon’s “Selling” list and has remained in the top 20 of ‘Sales’ books for over the last 8 years.

Today, we’re talking about Cold Calling

In this episode, we also talk about:

  • How to overcome the anxiety about cold calling
  • How to build the right frame of mind to make calls
  • How to handle rejection
  • How to avoid taking rejection personally
  • How to take advantage of rejection
May 02, 201821:38
How to Get High-Value Clients & Appointments Through Specialization | Justin Mattera

How to Get High-Value Clients & Appointments Through Specialization | Justin Mattera

Justin Mattera is the CEO of Mattera Management, a marketing company that helps churches, non-profits, and businesses to connect with a greater audience in the world.

Today, we’re talking about service specialization.

In this episode, we also talk about:

• Why Justin decided to specialized mostly on non-profits
• How can specialization help attract high-quality appointments
• What was Justin's biggest fear when he specialized
• What factors to consider before choosing the niche to specialize
• How to deal with the possibility of losing potential deals when you specialize

Apr 25, 201820:01
3x TEDx Speaker on How to Get More Clients & Revenues from Speaking Engagements | Tayo Rockson

3x TEDx Speaker on How to Get More Clients & Revenues from Speaking Engagements | Tayo Rockson

Tayo Rockson is a 3X TEDx Speaker and the Host of the highly ranked podcast called As Told By Nomads. He is also the President of UYD Management.

Today, we’re talking about speaking engagements.

In this episode, we also talk about:

• How Tayo's near-death experience launched his speaking career
• Why speaking should be a part of your marketing strategy
• How to apply for a speaking gig, like TED
• How to find your unique voice and message as a speaker
• How to leverage speaking to acquire top clients

Apr 18, 201825:36
How to Start and Leverage Mastermind Groups to Get Meaningful Appointments | Chelsey Pendock

How to Start and Leverage Mastermind Groups to Get Meaningful Appointments | Chelsey Pendock

Chelsey Pendock is an award-winning media planner and the co-founder of Innovision Advertising. She's also is the Founder and President the NYC Marketing Resource Group.

Today, we’re talking about using mastermind groups.

In this episode, we also talk about:

• Why Chelsey started a mastermind group
• How Chelsey selected other entrepreneurs to join her group
• What are the qualities of a successful mastermind group
• What to consider when choosing the right mastermind
• How to get more appointments in a mastermind

Apr 11, 201821:13
How to Use LinkedIn To Get More Leads & Appointments | Julbert Abraham

How to Use LinkedIn To Get More Leads & Appointments | Julbert Abraham

Julbert Abraham is widely known as “The LinkedIn Guy” and the CEO of AGM. He helps businesses to generate more traffic, leads, and sales with LinkedIn techniques and strategies.

Today, we’re talking about LinkedIn appointment setting strategies.

In this episode, we also talk about:

• How to stand out from the "noise" on LinkedIn
• How to build value before asking for an appointment on LinkedIn
• How to create the right kind of message on LinkedIn
• How to follow up without being invasive on LinkedIn
• How to build a prospecting schedule on LinkedIn

Mar 28, 201819:59