The B2B Mix Show

The B2B Mix Show

By Stacy Jackson | Alanna Jackson
Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand.

(Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
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How to Incorporate Video Throughout the Sales Cycle
Have you considered using video as part of your B2B sales strategy? Now is the time to start incorporating video into your sales outreach efforts. Buyers want a more humanized approach when being sold to and video is a great way to do that in today's digital world. In this episode of The B2B Mix Show, we have Jacob Fernandes, a Video Coach for Vidyard, join us to talk about how to incorporate video throughout the various stages of the sales cycle. Jacob shares examples of what B2B sales reps should be talking about in their sales outreach videos with prospects and clients from prospecting and cold calling to customer success to renewal time. He also shares some tips and best practices to help you be successful. You can connect with Jacob on LinkedIn or shoot him an email. Additional Resources: Start today for free using Vidyard's Chrome extension.  Learn more on how to leverage video in your b2b sales with our Video for Sales guide. Interested in booking a session with Jacob? Here is his personal calendar.  -- About The B2B Mix Show: The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk! Connect with us on social media: The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn
31:00
September 22, 2019
INBOUND 2019 Recap from a HubSpot Insider's Viewpoint
On this episode of The B2B Marketing Mix, we talk with HubSpot's Channel Consultant, Alex Desnoyers. We recap some things from INBOUND 2019 and he gives us an inside look at what channel consultants do while at INBOUND and insights from his perspective about the conference. He shares: What a Channel Consultant does at HubSpot. From an insider’s perspective, how this year's INBOUND event stacked up against last year? If channel consultants get to meet some of the celebrity guests. What channel consultants are doing during INBOUND. What he would do differently for INBOUND 2020.  If you'd like to connect with Alex online, find him on LinkedIn. -- About The B2B Mix Show: The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk! Connect with us on social media: The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn
26:40
September 15, 2019
Collaborative Marketing: Building Quality Partnerships Online
This week on The B2B Mix Show we're joined by Steve Thode, founder of Klusster.com. Steve speaks with me and Alanna about the importance of working with complementary brands online to grow your small business' digital footprint and improve your marketing reach through collaboration. Steve touches on how collaborative marketing platforms, like Klusster, can help brands work together how a collaborative content platform can support employee advocacy the benefits of partner marketing online, including SEO wins If you'd like to connect with Steve online, you can look for him on LinkedIn or connect with him on Twitter. -- About The B2B Mix Show: The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk! Connect with us on social media: The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn
26:11
August 25, 2019
B2B Marketing on Social Media + Startup Talk
Has your B2B brand set up champions within the company to be ambassadors for your brand on social media? Now is the time for B2B brand executives to establish an online presence to be seen and heard. In this episode of The B2B Mix Show, we have Scott Berty, Head of Sales for Trufan, join us to talk about B2B marketing on social media and what life is like in a startup.  Scott shared his tips and best practices on how he helps B2B executives stand out on social media and create an online presence that people want to engage with. He also shared what life has been like since he joined Trufan and what life is like with a startup. You can connect with Scott on Instagram or LinkedIn. trufan.io Trufan -- Instagram -- About The B2B Mix Show: The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk! Connect with us on social media: The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn
42:06
August 18, 2019
The Incredible Power of Podcast Content Marketing
B2B marketers, have you considered adding podcasting to your content marketing efforts? Then you've got to listen to this episode of The B2B Mix Show. This week our guest is a podcast pro, Carey Green of Podcast Fast Track and Narrativly  with the information and tips you need to know.  Carey shared his insights and advice on: The growth of podcasting Show lengths and formats How to determine if your target audience listens to podcasts What to expect when podcasting for your B2B brand Podcast myths The benefits of podcasting Best practices for podcasting Information on how to get Carey's complimentary podcasting course Want to get in touch with Carey? You can email him at carey@narrativly.com or connect with him on LinkedIn.  Don't forget to follow Carey's businesses online: podcastfastrack.com narrativly.com twitter.com/podcastfast facebook.com/PodcastFastTrack __ About The B2B Mix Show The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk! Connect with us on social media: The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn
32:20
August 12, 2019
Scheduling Snafu Episode -- AKA, The Flashback Episode
Due to some scheduling snafus, we ended up being guestless on this episode. However, we pulled together some insights from all of our guests so far to share on this episode. Don’t worry, it’s not just clips from previous episodes. We talk through key takeaway topics and share some highlights from our guests. We're even working on an easy-to-digest tip sheet for you to download! Subscribe on our website, and we'll email you when it's ready. http://jmi.fyi/podcast. Takeaway Topics: Gen Z Branding and Customer Experience (CX) The Sales Side Content marketing issues (including social media/link building/related concepts) Artificial Intelligence (AI) Catch these past episodes on your favorite podcast platform! __ About The B2B Mix Show The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk! Connect with us on social media: The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn
30:08
August 5, 2019
B2B Marketing in 2025
This week on The B2B Mix Show, we welcome Mark Emond, founder & president of Demand Spring, a revenue marketing agency. Mark joins us to talk about the future of B2B Marketing by 2025. During our discussion, Mark covers: What the B2B marketing org structure will look like by 2025 How the B2B buying process will continue to evolve The balance between people's demand for privacy versus marketers' desire to personalize content and experiences The role of experiential marketing and in=person events If you'd like to connect with Mark, you can follow him on Twitter at @Mark_DSpring, on LinkedIn, or visit demandspring.com. __ About The B2B Mix Show The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk! Connect with us on social media: The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn
27:33
July 29, 2019
The State of Digital Selling on LinkedIn with Kurt Shaver of Vengreso
On this episode of The B2B Mix Show, we talk with Kurt Shaver of Vengreso about the company's report, The State of Digital Selling with LinkedIn 2019. During our conversation, Kurt shares: the distinction between digital selling and social selling Vengreso's findings regarding the correlation between a high SSI and sales success how only 27% of sales professionals in the study use LinkedIn's advanced search capabilities that only one-third of the study's subjects post content how only three in five subjects  publish media and documents to their profiles Whether you are a salesperson, an entrepreneur, or a marketer, this episode will shed light on some areas where you can improve your LinkedIn profile and behaviors to maximize your sales effectiveness. Get your copy of the report by visiting stateofdigitalselling.com Get in Contact with Kurt Shaver, Chief Sales Officer -- Vengreso. If you'd like to reach out to Kurt to discuss the report or learn more about Vengreso, you can email him at kurt@vengreso.com . You can also connect with him on LinkedIn. When you connect via LinkedIn, be sure to customize your invitation and tell him you heard him on talking with the Jackson sisters on The B2B  Mix Show podcast! __ About The B2B Mix Show The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk! Connect with us on social media: The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn
26:35
July 22, 2019
Facebook Messenger Marketing for B2B -- Special Guest, Larry Kim
In this episode, we talk to the go-to source when it comes to Facebook Messenger Marketing: Larry Kim! YES -- that Larry Kim, founder of WordStream and CEO and founder of the best Facebook Messenger Marketing platform, MobileMonkey. Larry talks to us about : How Facebook is changing in ways that make private messaging more important than ever Why Facebook isn't just a place for business-to-consumer; B2B marketers can find opportunities there, too How Facebook Messenger Marketing can help B2B marketers get the most out of their Facebook presence The open/click-through rate with Facebook Messenger Marketing and how it beats traditional email marketing, making it a great additional outreach option How early adopters will be rewarded by taking advantage of Facebook Messenger Marketing now while the adoption rate is only at 1% since it's so new Tips and best practices to make your Facebook Messenger bot engaging to help with your content distribution The way to reach Gen Z with Facebook Messenger Marketing (for both marketers and HR and recruiters) Want to follow Larry online? You can catch him on Twitter @larrykim or follow him on LinkedIn. Be sure to catch the Chatbot Master Class! https://mobilemonkey.com/chatbot-marketing-course __ About The B2B Mix Show The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk! Connect with us on social media: The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn
24:37
July 15, 2019
How Marketers Can Get More In Tune with Sales Reps
In this episode, CEO Jack Kosakowski of The Creation Agency gives marketers insights and tips on how to think more like a salesperson and to uncover what your sales team really needs from the marketing department. Jack covers: The similarities between prospecting and lead generation How the amount of content noise and chaos requires marketers to help salespeople stand out and apart to get more conversations His own experience in both sales and marketing roles How sales and marketing alignment is a must The big problem of not aligning content strategy between sales and marketing The need to help create sales enablement content to help buyers and reps relate to one another  What marketers should do when there is a wall between sales and marketing How marketers hurt their reputations with sales teams when they don't define the MQLs, SQLs process The need to get more proficient with marketing technology and understanding data to develop a data-driven sales and marketing process The blur between social selling and personal brand building AI buzz versus reality in sales and marketing What salespeople should remember about working with marketing Why marketers need to talk one-on-one with reps to learn more about their day-to-day challenges The benefits of helping a sales rep build his or her personal brand His dream job Want to reach out to Jack? Connect with him on LinkedIn. __ About The B2B Mix Show The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk! Connect with us on social media: The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn
30:22
July 8, 2019
Analyst Relations for Small & Midsized Tech Firms
This episode is for all you small-to-midsized tech firms out there. You'd love to get in front of some analysts, but maybe you don't know how. Or you think you're way too small or too niche for analysts to care about your business. Wrong, friends! Our special guest, Nicole Baker, is an experienced senior public relations and media relations analyst who has helped small tech companies get audiences with and recognition from industry analysts. Listen in as Nicole: Discusses the common misconceptions that smaller firms have when it comes to starting an AR (analyst relations) program Talks about finding the right analyst to talk to -- they may be Gartner or Forrester, or they may be more specialized, niche players Tells listeners how small and midsized firms can get their foot in the door with an analyst and a few tips on building and maintaining these relationships Reminds us that you need to think beyond features and marketing-speak when talking to analysts and home in on the problems your solution solves Gives some insight into how AR, PR, and marketing teams can work together  Advises marketers to push for the budget to bring in an AR consultant Reveals her dream job if she weren't doing what she does today Want to learn more about Nicole or reach out to her? Head on over to LinkedIn to connect with her: https://www.linkedin.com/in/nicoleabaker/, __ About The B2B Mix Show The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk! Connect with us on social media: The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn
27:46
June 24, 2019
How to Work with a Freelance Writer
This week our friend, Meaghan Alvarado, joins us on The B2B Mix Show to talk about her experiences with freelance writing and how clients can work with a freelancer to the get the most of out of the relationship.  Meaghan shares: How she got involved in freelancing (psst -- it started as a side hustle) How graduating from college in 2008 during all the economic turmoil really helped shape her inclination to freelance What an SEO content writer is and why even a basic understanding of SEO is important Her favorite keyword research tool, Ubersuggest, and asks Stacy and Alanna for theirs (Answer the Public and SEMRush's Keyword Magic Tool) How she chooses semantically related keywords to boost SEO, including Pinterest What most clients get wrong when working with freelancers How you BETTER have a solid social media presence if you expect her (or any freelancer) to "write for exposure" only; have something of real value to offer if you want to bargain What clients goof up when giving assignments The fun and freedom of "no outline given" assignments; however, it technical topics and unfamiliar subjects do sometimes require more guidance That a writer doesn't always need to be an expert in your industry if he or she is a curious and motivated writer  What criteria and guidance should companies provide to a freelance writer Where she sources images when a client wants pics with a post for blog posts or social media (pixabay.com, pexels.com, istockphotos.com) Thoughts on types of writing and how just because social posts are shorter, that doesn't make them less valuable/cheaper Additional tips for freelancers (like trying platforms such as Fiverr and ClearVoice) and for clients What Meaghan would do if she won the lottery If you'd like to reach Meaghan online, connect with her on Twitter via @meaghanmae or visit her website meaghanalvarado.com. __ About The B2B Mix Show The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk! Connect with us on social media: The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn
29:39
June 17, 2019
How to Create a Killer Email Sequence That Converts
Entrepreneurs and salespeople -- this week's episode is one to help you improve your sales outreach. We're talking about email sequences with Shawn Finder, CEO of Autoklose. Listen in to hear Shawn discuss . . .  The difference between a marketing email nurture campaign and a sales email sequence Why you shouldn't waste the beginning of an email talking about yourself (hint: it has to do with how people read emails now on their phones) The do's and don'ts for email subject lines His thoughts on email personalization and customization His take on the ideal number of touches per sequence Using humor in the "kiss off" email Persistence and getting a returned email How video can improve your email outreach The importance of social selling in your sale cadence Tips on avoiding the spam filter Calendly and the use of scheduling technology A funny story about a 0% click-through rate What he'd do as his dream job A final tips for selling If you'd like to get in touch with Shawn, you can reach him as follows: Email:  shawn@autoclose.com LinkedIn: https://www.linkedin.com/in/shawnfinder/ Twitter::@autoklose Instagram: @sfinds Website: www.autoklose.com B2B Sales Handbook: https://autoklose.com/books/b2bsales 673 Years of Sales Excellence Book: https://autoklose.com/books/salesleaders __ About The B2B Mix Show The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk! Connect with us on social media: The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn
38:13
June 9, 2019
Content Curation's Role in Marketing, Sales, and Beyond
You've heard of content curation, but maybe you're still not 100% sure why it's something you need to make part of your content marketing strategy. After all, you're focusing on other people's content, right? Maybe you've been attempting to curate, but haven't seen results? On this episode, UpContent CEO Scott Rogerson shares tips on doing content curation the right way. Learn how a strategic approach to curation takes you a step beyond "sharing other people's content" to build your brand's position as a thought leader and to create a learning organization. Scott covers: Typical fears and concerns when it comes to content curation How curation can position the brand and sales reps as subject matter experts The definition of good curation and how it's different from content aggregation Typical mistakes marketers still make with content curation How to use content curation to support evergreen and pillar page strategies The importance of consistency when curating (frequency, posting) and how technology can help minimize time and effort The role of curation in other areas: social media, employee advocacy, original content ideation, internal information sharing and education Enlisting the help of subject matter experts across the organization to curate the right content for marketers to leverage Ways to distribute curated content How sales teams are beginning to embrace content curation for social selling, personal brand building, and sharing knowledge with the marketing team Using content curation tools to build learning organizations (internally) Leveraging technology to get more out of content curation Legal concerns (like the EU Copyright Directive) and the future of content curation Have more questions for Scott? Connect with him on Twitter or LinkedIn.  Want to see how we use UpContent on our website? Check out our Jackson Marketing's What We're Reading page.  --- The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
44:03
June 5, 2019
The Power of Print in a Digital B2B World
B2B people: would you believe us if we told you that a PRINT magazine could be the kick-butt vehicle that your content strategy has been missing?  Don't take our word for it. Listen in to this episode as our guests share their success story regarding the power of print in a digital B2B world. In this episode, Blacksmith Applications' VP of Marketing Jennifer Schiffman and Inbound Marketing Manager Caitlin Orosz share how they developed and use their Smoke Jumpers magazine to build thought leadership and support sales efforts. Listen in as Jennifer and Caitlin tell listeners: why they chose a print magazine -- and this is a high-quality, professional-looking, not-printed-on-the-office-color-printer, legit magazine -- as part of their content strategy what the name Smoke Jumpers means how they learned the ropes of magazine publishing how they plan their magazine's editorial calendar and the production process what their client -- large, leading consumer packaged goods (CPG) brands -- stakeholders (people involved in the trade spend optimization process) think about the magazine about the initial hesitancy of the sales team and what they think of the magazine now how they leverage Smoke Jumpers both in print and digital formats tips to consider if they want to start their own magazine (or other "outside of the box" approach)  Have more questions for today's guests? Connect with Jennifer and Caitlin on LinkedIn. ___ The B2B Mix Show with Alanna and Stacy is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
30:28
May 20, 2019
Every B2B Brand Needs a Face
Ever wonder why some B2B brands seem to be everywhere -- people talking about them, doing news stories, winning awards, speaking at conferences? While advertising and good marketing can go a long way, many of these brands have discovered the incredible value of putting a face (or faces) to their brands.  In this week's episode, VanillaSoft CMO Darryl Praill shares why B2B brands should cultivate executives, as well as other employees, to be visible thought leaders who share, speak, and advocate visibly on behalf of the brand. Everything can't just come from "the logo." Darryl shares: How fear stops people from taking on the role of champion or spokesperson Why it's important for B2B companies to have visible champions and thought-leaders (hint: people like to buy from people they trust) His thoughts on entering VanillaSoft as the most public figure for the company and how putting a face out there has changed things for the company The importance of leading by example and grooming people to be ready to get on camera or speak and be visible on behalf of the company The magic of transforming the company "junk room" into the company's studio and hiring a media producer How you have to build personal rapport and influence with your brand's audience and how Darryl built his community of sales professionals and influencers when he started with VanillaSoft The power of being a bit of a contrarian on social media and video and why you need to have an opinion The importance of authenticity and using your personality to shine to build awareness for yourself and the brand How his wife helps him shine online What qualities and traits do employees need to be a competent and successful public thought-leader How powerful it can be to have public-facing spokespeople from a variety of departments -- tech, customer success, product marketing, and more -- to hit different audiences Why you HAVE to get your LinkedIn presence in order before you start looking for your next job Why he would never hire you for sales or marketing roles if you aren't active on LinkedIn How to help people rise to the challenge Why you can't put your eggs in one spokesperson's basket; cultivate multiple, capable people Steps he's taking to prevent over-saturation Some of the results that VanillaSoft has seen since amping up executive visibility What he would do if he weren't CMO of VanillaSoft and could do any job in the world A little sarcasm at the end because he still can't believe Stacy edits the show with GarageBand (he's slowly pushing us to advance our podcasting gear and tech) If you'd like to get in touch with Darryl, connect with him on LinkedIn. He's always happy to share his thoughts and discuss ideas with others in the sales and marketing community. The B2B Mix Show with Alanna and Stacy is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
1:04:07
May 13, 2019
Lessons in Event Marketing
Ever wonder what it takes to plan and promote a big business event or conference? Liam Martin, Co-founder and CMO of Time Doctor and Co-Organizer of the Running Remote Conference, knows what it's all about, and he's sharing what he's learned about event marketing with us. During our interview, Liam touches on some interesting facts about remote work, and he shares five tactics that he and his team used to pull off this amazing event, which was the large remote work conference in 2018. A quick note to listeners . . . we did discover during production that there are parts of the audio with a few crackly bits here and there. Annoying? Yes. Rampant? No. We hope you’ll overlook these few moments to hear what Liam has to share. He’s an interesting guy with real-world insights and data about what worked in his promotional efforts. This episode is longer than our usual, but we think you'll find the details interesting. In this episode, we learn: The power of podcasts as part of the Running Remote Conference promotion strategy How community partnerships and sponsorships helped spread awareness The role of cold outreach for connecting with influencers and performing direct sales The importance of speaker selection How video played a role in promotion of the 2018 event and how the team uses 2018 event video from the conference itself to generate awareness for 2019 If you'd like to read Liam's post chronicling everything his team did to plan and promote The Running Remote Conference in 2018, check out this post on the Time Doctor website. It's very detailed and incredibly informative. ___ The B2B Mix Show with Alanna and Stacy is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
57:26
May 6, 2019
Rebrand the Podcast
We talked about it in the lessons learned episode (episode 10). Now we've done it! We've renamed the podcast. This week's episode is a quick one to tell you: Why we renamed the show to The B2B Mix Show Two upcoming episodes featuring special guests And a plethora of topics we plan to cover in the coming weeks Welcome to The B2B Mix Podcast!
11:14
April 28, 2019
What We've Learned About Podcasting So Far
We did it! We recorded ten whole episodes. OK, so it's only a very minor accomplishment when it comes to podcasting, but we've actually learned a lot through these first ten episodes. Yeah, we've got a lot more to learn, but we wanted to share what we've discovered so far about the process of podcasting. In this lightly edited episode you hear us talk about: Preparation and presentation: winging it vs. researching vs. rehearsing What we've figured out when it comes to recording Editing (and the parts about it that really annoy Stacy) Vocal habits that Stacy and Alanna both discovered they have -- and how much these habits and fillers suck (We left this episode "lightly edited" to be more authentic for this discussion point - ums, uhs, and so's left in this time) Things you should do to promote your podcast Finding guests What each of us likes and dislikes about podcasting so far (One thing we both love? Helping other. Helping is a big theme in our company values.) Is a rebrand in the future? Bonus: we introduce you to one of our fav online personalities -- A Sales Guy -- Keenan. He is authentic and energetic. Check him out even if you don't sell for a living. (Of course, if you subscribe to Daniel Pink's way of thinking, To Sell Is Human. Software we discussed during this episode: Zoom.us for recording podcasts. We mentioned that Mario Martinez Jr. uses Zoom for podcasting. (We actually said "webinars" during the episode, but we meant podcasting) Descript for episode transcription Samson Technologies Q2U Handheld Dynamic USB Microphone Recording and Podcasting Pack Flipboard magazine: Marketing Is a Girl's Best Friend Example of an episode/transcription page on our site - http://jmi.fyi/show-notes-example Example of a Sniply CTA (our CTA is in the bottom left of the page when you load the page) Tools to add CTAs to your curated content: Sniply, JotURL, Replug ____ The Marketing Mix with Alanna and Stacy is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
38:34
April 15, 2019
How to Improve Your Webinar Game
Want to take your webinars from 0 to 1000+ registrants heroes? This week we did a webinar with our long-time client VanillaSoft and talked about that topic. VanillaSoft has taken its webinar game to the NEXT LEVEL.  On this episode, we're sharing some "after the show" tips, but we aren't spilling all the tea from the webinar. You need to go check out that session yourself. You can view it right here: http://jmi.fyi/vanillasoft-webinar. Here are eight points we are sharing, plus a few links to some of our favorite webinar software and equipment. Eight Tips for Improving Your Webinars Covered in this Episode: Embrace authenticity and natural, conversational flow. Think beyond your email list when it comes to driving registrations. Don't focus on the number of attendees for the live event. Use the right equipment. Pick the best software options. Get social (or tap the social network of your team) to find terrific guests. Select topics that resonate and use social to find the right angles and fresh perspectives. Don't forget the post-event to-do list. Equipment mentioned in this episode: Mic: Samson Technologies Q2U Handheld Dynamic USB Microphone Recording and Podcasting Pack Webcam:  Logitech C922x Pro Stream Webcam – Full 1080p HD Camera – Background Replacement Technology for YouTube or Twitch Streaming Webinar software mentioned in this episode: GoToWebinar Zoom Other information Finally, if you aren't familiar with VanillaSoft and you have a sales team, why not check out their sales engagement software? (Disclosure: just a reminder, VanillaSoft is a Jackson Marketing client.)  Big thanks to Darryl Praill and the team for having us on the webinar. Don't forget to check it out! http://jmi.fyi/vanillasoft-webinar
16:47
April 10, 2019
Content Marketing Imperatives: Promotion & Distribution
For years now, you've had it hammered into your head to create more quality content. Well, guess what. There's so much content -- quality and otherwise -- that a lot of it is simply ignored. Even your masterpiece will dwindle away in obscurity if you don't get serious about distribution and promotion. In this episode, we'll cover 12 terrific ways to get more ears and eyeballs paying attention to what your writing, saying, and showing. Here are the areas we'll run down. Be sure to listen, because we'll be mentioning tools and tips for each that you've got to try. Social media Newsletters Email signatures RSS feeds Curated content solutions Content distribution networks Guest blogging Influencer marketing Employee advocacy Public relations Repurposing SEO Sources: Total websites Tweets sent per day YouTube stats SEO Tools Mentioned in This Episode Missinglettr HootSuite Lately HubSpot MailChimp Campaign Monitor WiseStamp BlackPearl NEWOLDSTAMP Feedly.com Slack + RSS Feeds Scoop.it UpContent Curated.co Nuzzel Flipboard Paper.li Quuu Promote Taboola Outbrain Triberr IZEA Ambassador GaggleAMP Smarp Social Chorus Everyone Social Cision BuzzStream HARO Lumen5
21:40
April 1, 2019
What's a Brand? (Hint: It's More Than a Logo)
Listen in as B2B technology branding expert Chad Nelson of The Basis Group shares insights about branding. Chad tells us: What led him to become so passionate about branding How a brand is more than a logo  Why a brand is as important internally as it is externally About a brand's impact on corporate culture, customer experience, and even hiring Why branding is even more important than features when it comes to B2B technology companies The challenges of changing founder's (and quota-carrying salespeople's) minds to favor brand over features Links to information mentioned in this episode: The Basis Group Chad Nelson on LinkedIn  Seth Godin's definition of brand David Aaker The Marketing Mix is brought to you by Jackson Marketing, Inc.
37:34
March 25, 2019
Interview with a Gen Zer: What Insights Can a 14-year-old Share with Marketers?
This week, we interview a real, live teenager to learn what a Gen Z kid thinks about social media and the internet. Our niece, Kira, talks about: How she and her friends use SnapChat Discuss whether or not Facebook is for "old people" Discover the awesomeness of "streaks" on SnapChat Define "spill the tea" Talk about commercials on YouTube versus sponsored YouTube stars like Shane Dawson Think about the future and what social she will use and how she'll do research and a lot more We had a lot of fun and gained some interesting insights. We hope you'll enjoy.
25:45
March 17, 2019
Can Disgruntled Former Employees Blow Up Your Social Media and Martech Accounts?
How easy have you made it for an employee to compromise your social media and martech accounts? In today's episode, we're covering employee separation in the marketing department. Stacy will share her personal story. We'll discuss the need to clarify, in writing, who owns the social media accounts. We'll chat about why you need to write employee separation procedures specific to marketing technology and social media accounts. We'll talk about why you might consider adding corporate social media information to nondisclosure, confidentiality and non-solicitation agreements. (We aren't lawyers, but these guys are. Read their thoughts on this topic: https://www.schwabe.com/newsroom-publications-12811.) We'll talk about who owns an individual's followers when a person has built a following as part of social selling or employee advocacy programs and how Twitter seems to lack an explicit policy.  We'll also touch on two notable lawsuits where employers have gone after former employees who left with sizable personal followings: PhoneDog vs. Kravitz and Roanoke Times vs. Andy Bitter. We'll share LinkedIn's User Agreement, Section 2.2 along with Facebook's Terms of Use and Facebook's Principles. And we'll share our personal (not legal) opinions about who owns an individual's followers. If you would like to try some of the team password managers mentioned in this episode, here are the links: Common Key Team Password Manager Last Pass Facebook Business Manager
22:19
March 11, 2019
Small Content Teams with Big Content Dreams
We're talking about the challenges facing small content marketing teams. We'll chat about: Dealing with executives who “don’t get it” -- no support, no budget, no sanity. Being overly ambitious. Everything’s important and huge! Not being ambitious enough. “We’re too small. We’re too boring.” Winging it. “I’ll figure out next week’s post . . . next week.” Ignoring visuals/video--or worse,  doing it yourself when you don't know what you're doing! Not promoting and distributing content. Trying to do it all yourself.. Additional Resources B2B Content Marketing Strategy for Small Content Teams 
21:36
March 4, 2019
Is Your Marketing Automation Platform a Glorified Email Solution?
Are you giving your marketing automation or inbound marketing platform the respect it deserves? Yeah, we said respect. If you aren't fully utilizing the platform, you aren't getting a return on your investment. In todays episode, we'll cover what you may be missing out on if all you use are the email and form features of your marketing automation/inbound marketing platform. We specifically cover the following HubSpot features; however, your tech of choice may have similar options. (Disclosure: Jackson Marketing is a HubSpot Partner Agency.) Landing pages and forms (including discussion of hidden fields and progressive profiling) Live chat and chatbots (plus Slack integration) Pop-ups Call-to-Action buttons Dynamic content personalization and customization Contacts and lists (including static and active lists) Reports and analytics (including using Prospects data) Workflows (and several ways to use them) SEO strategy/topic cluster module Integration with CRM and ticket desk technology
31:08
February 26, 2019
Is Video Part of Your Content Marketing Strategy?
In episode two of The Marketing Mix, Stacy and Alanna cover video and its importance in the buyer's journey. Video examples mentioned on this episode: Explainer video example from Slack: https://www.youtube.com/watch?v=B6zVzWU95Sw  Casual Social/Ad from Budweiser: https://www.youtube.com/watch?v=56b09ZyLaWk Demo/explainer video from Trakstar: https://www.youtube.com/watch?v=hVWL04AovfQ Product video example from AppSumo: https://www.youtube.com/watch?v=Ieckr-mRToc Company Culture video example from Zendesk: https://www.youtube.com/watch?v=l0uaSU6IVN4  Black Mirror: Bandersnatch on Netflix: https://www.netflix.com/title/80988062  Interactive videos: https://blog.hubspot.com/marketing/interactive-video Gotta-have captioning tool: zubtitle.com Sources for this episode: Cisco Visual Networking Index: Forecast and Trends, 2017–2022  Think with Google: A new way to think about online video’s role in the purchase funnel YouTube for Press | YouTube by the Numbers Think with Google: The latest YouTube stats on when, where, and what people watch Video thrives on Twitter 2M Monthly Advertisers on Instagram 2018 PROMO Online Video Statistics and Trends  LinkedIn wants to be more than where you look for jobs – so it's taking a big page from Facebook’s playbook Want to drive views for B2B video? Here’s what makes people watch 19 Types of Marketing Video for Each Stage of the Buyer Journey
23:24
February 19, 2019
So We Started a Podcast
Nobody ever said podcasting was easy . . . but it doesn't have to be incredibly hard, either! Thanks for joining the first episode of The Marketing Mix.  After years of encouraging clients to get into podcasting, business partners and sisters Stacy Jackson and Alanna Jackson decide it's about time to practice what they preach. In this episode, you'll learn: what prompted the duo to finally do this thing why podcasting can be so daunting  stats from Edison research on just how popular podcasting is data from Nielsen on just how popular business-themed podcasts are  The team also shares a few takeaways and good-to-know tips if you'd like to get started on a podcast of your own. Remember: this is a work in progress, so be patient. We promise to work hard to get even better! Want to talk to us? Leave a voicemail in the Anchor.fm podcast app or visit us at the Jackson Marketing website.
20:42
February 12, 2019
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