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The Belgian Waffle Show

The Belgian Waffle Show

By Jon Hornbeck
With the most interesting one day cycling event in the US we dive into the personalities around the Belgian Waffle Ride!

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Hammer Nutrition | Brian Frank
Hammer Nutrition is known across the endurance and action sports landscape for having the cleanest and most effective hydration, nutrition and supplement products on the market and their owner, founder and chief evangelist Brian Frank is the reason why. We got the chance to chat with Brian about his founding of the company, the products that drove his early success and growth into the leading brand of its type in the industry. We also do a fairly deep dive into strategies for success when it comes to fueling for the BWR and Brian lays out in detail the science behind the timing and quantities of hydration and nutrition you need to consume during the ride as well as what the steps to take to kick start your recovery post ride. If you’re interested in optimizing your performance come race day, dig into this episode of the BWR Podcast with Brian Frank of Hammer Nutrition!
April 08, 2022
Stefano Barberi
We catch up with former road professional Stefano Barberi to talk all things BWR and the transition which he has seen through his years racing. @BelgianWaffleRide / #BelgianWaffleRide
September 21, 2021
John Murphy | Gulo Wheels & Asheville
We talk to former professional John Murphy about the upcoming Asheville BWR & Gulo Wheels and what they are all about as they are a new company in the wheel business! @BelgianWaffleRide / #BelgianWaffleRide
August 13, 2021
Keegan Swenson | Cedar City Champ
We call up the Cedar City champ Keegan Swenson who will be making his debut at the San Diego Belgian Waffle Ride. @BelgianWaffleRide / #BelgianWaffleRide
July 16, 2021
Neil Shirley | ENVE Composites
We catch up with BWR legend Neil Shirley to discuss the growth of BWR as Neil has done every Belgian Waffle Ride and BWR partner ENVE Composites. @BellgianWaffleRide
July 08, 2021
Seven Points CBD
On the latest episode of the Belgian Waffle Show we speak with BWR sponsor Seven Points CBD to learn more about CBD and how it can help you for the upcoming Belgian Waffle Ride.  @BelgianWaffleRide / #BelgianWaffleShow
July 02, 2021
Unbound Gravel Review
We get a recap with Jim Miller who was in Kansas for Unbound Gravel to find out what really went down and how the overall vibe was of the event!  #BelgianWaffleRide / @BelgianWaffleRide
June 10, 2021
Unbound Gravel Preview w/ Jim Miller from Kansas!
With Unbound Gravel in full force we give Jim Miller a call who has been on the ground in Kansas the past few days so we catch up with him to see what all is going on on the ground floor in Emporia! #BelgianWaffleRide 
June 04, 2021
Jim Miller | Events are BACK!
The Belgian Waffle Show is back and as we prep for San Diego we have a chat with the voice of BWR, Jim Miller to learn all new things BWR for this year! #BelgianWaffleRide / @BelgianWaffleRide
May 29, 2021
Ian Boswell | From World Tour racer to Wahoo Fitness Employee
In this episode we talk with recently retired professional Ian Boswell to learn more about him stepping away from racing and entering the working world where he now works for Wahoo Fitness. Ian will still be competing in Gravel & Mixed surface events but with a different set of goals from previous years.  @BelgianWaffleRide 
May 06, 2020
Ted King | #DIYgravel Concept
Ted King recently came up with the #DIYgravel concept which helps fill the void of the recent pushed back or even canceled gravel events of 2020. It's completely free to do and Ted even has some great prizes courteous of his sponsors for those riders who may be randomly chosen. In this episode Ted breaks down the idea behind #DIYgravel and how you can join the fun. To sign up simply visit Ted's website and jump in on social media! @BelgianWaffleRide
May 01, 2020
Larissa Connors | 2x BWR Winner to #MomWatts
We talk with two time BWR winner Larissa Connors and go back in time to discuss her two victories at the Belgian Waffle Ride, her recent accomplishment with now being a mother and her plans for the future with cycling and being a mom! @BelgianWaffleRide 
April 24, 2020
ENVE Composites Check In | New Foundation Wheels | Tubeless Advice
ENVE Composites launched their new Foundation Wheelset so we figured we would get the full story behind the new wheel with Neil Shirley on behalf of ENVE. We also go over the benefits of riding tubeless, the growth of the Belgian Waffle Ride and what to expect for the Cedar City BWR! @BelgianWaffleRide 
April 17, 2020
Keegan Swenson | Current XC MTB Professional National Champ
We catch up with Keegan Swenson who is the current Elite XC mountain bike national champion. Keegan has not participated in the Belgian Waffle Ride before but with the current date change and unknown certainty of where the mtb events will land on the calendar this year Keegan could be lining up for his first BWR in November! @BelgianWaffleRide 
April 06, 2020
Tj Eisenhart | A New Direction on Cycling
Tj Eisenhart stepped away from the traditional road landscape of racing to start his new Gravel adventure team Imaginary Collective. Not like others though as Tj isn't chasing victories but more so the positive experience of riding his bike in new areas and meeting new people. Tj explains how he reached this part in his life and now his new outlook on cycling.  @BelgianWaffleRide
March 24, 2020
Covid - 19 Update | Michael Marckx
With the recent impact of the Covid - 19 virus on the world the trickle down effect has certainly left its mark. With the news of the date change for the San Diego Belgian Waffle Ride we call up BWR founder Michael Marckx to learn what has been going on behind the scenes with this virus and the impact it has had on the Belgian Waffle Ride.  @BelgianWaffleRide 
March 20, 2020
Paul Abrahams | A Professional Road Team Director's take on BWR & Current US Racing
We sit down with Paul Abrahams who is the current director for the Elevate Webiplex Pro Cycling Team. Paul's rider Brian McCulloch won the Belgian Waffle Ride back in 2018. While running a successful road team we get his take on the back end of this new style event such as the BWR and where they lie in importance to his team & sponsors. An interesting and different perspective on the Belgian Waffle Ride which is what truly is great about the BWR as it pulls every different type of rider and personality together! @BelgianWaffleRide 
March 11, 2020
Kristen Arnold | Certified Sports Dietitian & Pro Cyclist
We sit down with professional racer Kristen Arnold to talk nutrition tips for the Belgian Waffle Ride. Kristen shares a few key insights on a few strategies when it comes to nutrition & training for such a long day out on the bike. @BelgianWaffleRide
March 04, 2020
Brian McCulloch | Training for the Belgian Waffle Ride
We sit down with former winner of the BWR Brian McCulloch to go over training topics, past experiences and even a few battle stories from Brian's past with the Belgian Waffle Ride! @BelgianWaffleRide 
February 26, 2020
Tripel Crown of Gravel Announcement
The Tripel Crown of Gravel has recently been released where it will see the Belgian Waffle Ride grow from its San Diego single location to now three events which include Cedar City, UT and Asheville, NC. We sit down with founder Michael Marckx to find out all of the info behind the Tripel Crown of Gravel.  @BelgianWaffleRide 
February 17, 2020
Kathy Pruitt | From Downhill Racing to BWR
As is the consistent theme here at the Belgian Waffle Ride where we come across many different riders with even better stories we talk to Kathy Pruitt who is a former World & National Downhill champion. Kathy though has found a new love in endurance racing as she shares her story from racing for a matter of minutes to now a matter of hours.  @BelgianWaffleRide 
February 11, 2020
Nikki Peterson | Female Professional MTB Athlete
We sit down with professional mountain bike racer Nikki Peterson to hear her story on the Belgian Waffle Ride. Nikki rode the BWR last year for the first time and as most BWR participants come from a road background Nikki comes over from a mtb background. We hear her story and thoughts on the Belgian Waffle Ride in this recent podcast. @BelgianWaffleRide 
February 05, 2020
Source Endurance Coaches
We caught up with Source Endurance coaches Adam Mills & Zack Allison at the recent Survival Camp to get the inside scoop of what goes on here at these camps and their advice & notes for everyone who wasn't able to attend the 2020 Survival Camp. @BelgianWaffleRide 
January 28, 2020
Dan Hughes | 4x Dirty Kanza Champion
In this episode, we were fortunate enough to be graced with Gravel royalty as we caught up with Dan Hughes who has won the Dirty Kanza 200 four times. Dan talks with us about his story on how he got into endurance riding, being able to view this gravel movement from the beginning and now how his son is looking to take it on himself!   @BelgianWaffleRide
January 22, 2020
The Hell of the North (county) Movie Premiere
The 2019 Belgian Waffle Ride was captured and turned into a 47 minute feature film with the movie premiere in Encinitas at the La Paloma Theater. Listen to Michael Marckx and others about the film and future plans for the Belgian Waffle Ride. The movie will be online for viewing shortly.  Be sure to follow us @BelgianWaffleRide 
December 21, 2019
Tequila 17: Hardwoman | Kris Gross
Kris Gross is our Hardwoman for the 2019 Canyon Belgian Waffle Ride. In the past, the Hardwoman Award has gone to badass riders who one way or another overcame lots during the race and produced a stellar performance on the day. This year’s Hardwoman Winnaar has gone through a tremendous number of headwinds, hellaciousness and heartbreak, all before even getting to the start line. @BelgianWaffleRide
July 24, 2019
Tequila 16: Michael Macare
On this episode of the Belgian Waffle Show Podcast we catch up with KUDOS award winner Michael Macare. Michael J Macare loves a good time. He’s not one to turn down a beer, a hug, a ride or a high five. He’s here to bring joy, but even with his predisposition for happiness, the Canyon Belgian Waffle Ride has been anything but joyous for Michael. @BelgianWaffleRide
July 16, 2019
Tequila 15: KUDOS | Alison Tetrick
On this episode of the Belgian Waffle Show we catch up with one of the KUDOS award winners, Alison Tetrick. First we hear from Michael Marckx on how Alison was awarded the KUDOS award and from there we jump into our conversation to break down the Belgian Waffle Ride and much more with Alison! @BelgianWaffleRide @AmTetrick
July 10, 2019
Tequila 14: Hardman | Ryan Dahl
The Belgian Waffle Show is back and we are going to catch up with our Hardman winner Ryan Dahl. Ryan clearly qualifies for this award with his story on how he came back from a broken neck in less than a year to be fit & ready for the full Waffle. You will also hear from the man behind the BWR as Michael Marckx  discusses why Ryan deserves this award and possible future plans for the Belgian Waffle Ride in 2020. @BelgianWaffleRide
July 06, 2019
Tequila 13: Post Race Interviews
We catch up with all of the action following this year's Belgian Waffle Ride! @BelgianWaffleRide
May 09, 2019
Tequila 12: Peter Stetina
Straight from the Belgian Classics to California for the Belgian Waffle Ride, we catch up with current World Tour racer Peter Stetina from the Trek - Segafredo team to discuss his thoughts on the BWR and much more in our latest episode of the Belgian Waffle Show! @BelgianWaffleRide @Pstetina
May 04, 2019
Tequila 11: Enve Composites
For this episode of the Belgian Waffle Show, we sit down with Jake Pantone and Neil Shirley from Enve Composites. We get into a bit of the tech behind Enve with their wheels and what they have to offer which you may be interested in for the upcoming BWR. We also talk about their opinions on events such as the Belgian Waffle Ride from a sponsor's perspective.  @BelgianWaffleRide @EnveComposites @NeilShirley1 @JakePantone
April 30, 2019
Tequila 10: AMP Human
We catch up with Jeff Beyers and former professional cyclist Brad Huff who is now working for AMP Human, formerly known as Topical Edge to discuss the benefits of AMP Human and how it can help you throughout the Belgian Waffle Ride. Plus more! @BelgianWaffleRide @AMPhuman
April 21, 2019
Tequila 9: Recon Ride Interviews
We speak with a few individuals who were on hand for the second Recon Ride out of the Lost Abbey Brewery to get their thoughts on the route, terrain and overall vibe of just being under a month out from the Belgian Waffle Ride. We talk with Michael Marckx, tires with Steve from IRC, Phil Tinstman, Paul from Velofix, Adam Mills from Source Endurance and even a first timer! @BelgianWaffleRide
April 11, 2019
Tequila 8: Kristin Mayer | Betty Designs
On this episode of the Belgian Waffle Show we chat with Kristin Mayer of Betty Designs who has a wealth of knowledge when it comes to the Belgian Waffle Ride from riding it the past few years to being a bit of a local in the area. @BelgianWaffleRide
March 21, 2019
Tequila 7: IRC Tires
On this episode of the Belgian Waffle Show we talk tires with IRC. Tires are one of the most important choices a rider will have to make for the big day, and we go over every tire size you may want to choose on this episode. If you're interested in choosing an IRC Tire you can head over to or check out @BelgianWaffleRide
March 12, 2019
Tequila 6: Ryan Steers
We catch up with Ryan Steers who has quickly become a well-respected name in Southern California especially in this new style of mixed terrain fun. Ryan isn't only a beast on the bike but a father of two with a wife as well, so training for him can be a bit tricky at times. We grab some tips and tricks from Ryan in this weeks episode of the Belgian Waffle Show! @BelgianWaffleRide
February 22, 2019
Tequila 5: Alison Tetrick
We chat with former professional cyclist and now gravel/adventure turned connoisseur Alison Tetrick to discuss her path through the cycling world, and what she has to say about the Belgian Waffle Ride!   @BelgianWaffleRide
February 13, 2019
Tequila 4: Neil Shirley
We give Neil Shirley a ring who is a former winner of the Belgian Waffle Ride with a wealth of knowledge on the event. We go over past BWR's and the current landscape of cycling in the U.S. while also talking tips, tricks and more!   @BelgianWaffleRide
February 06, 2019
Tequila 3: Adam Mills | Source Endurance
We have a conversation with Adam Mills who is the owner of Source Endurance Coaching. We talk the recent Survival Camp and go over tips and tricks on how to get through the Belgian Waffle Ride successfully. @BelgianWaffleRide
January 25, 2019
Tequila 2: Brian McCulloch
We have talk with the defending champ, and current professional cyclist Brian McCulloch who rides for Elevate | KHS Pro Cycling Team. We go over training tips and go through how he won the BWR last year plus much more! @BelgianWaffleRide
January 25, 2019
Tequila 1: Michael Marckx
We start the Belgian Waffle Show off with the mastermind behind the BWR, Michael Marckx. @BelgianWaffleRide
January 25, 2019