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The Content Collective

The Content Collective

By Bluebird Creative

Lauren Goodman owner/founder Bluebird Creative will take you on a journey to turn your passion into profit by teaching you how to style your brand visible. We will tackle everything from pivoting in your career and following your passion, how to show up when the odds feel stacked against you, how to nail your social media strategy…and everything in between.

You can expect some frank discussions about business, marketing, mindset, plus some guest speakers to share their knowledge and inspiring stories.
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S4 Ep12: Pinterest Tips we all need to know with Natalia from Push

The Content CollectiveApr 24, 2023

00:00
39:47
S4 Ep12: Pinterest Tips we all need to know with Natalia from Push
Apr 24, 202339:47
S4 Ep 11: When to start the side hustle - Turn your passion to profit
Apr 17, 202313:40
S4 Ep10: Becoming an influencer and collaborating with brands with Nourishing Amy

S4 Ep10: Becoming an influencer and collaborating with brands with Nourishing Amy

This podcast episode is wonderful and wholesome, an insight into the world of foodie influencers. I speak with Amy from Nourishing Amy about how she became an influencer through her movement into veganism and how she's built an entire business from it.


We talk about building a business that isn't solely on social media, how to collaborate with brands and how she came to launching her first ever cookbook in January this year!


You can check out the show notes here.

Join our community of female creative entrepreneurs and never miss a thing HERE.

Don't forget to share to Instagram Stories that you've listened to this episode and tag us @bluebird_creative @‌bluebird_contentcollective where we'd love to share your business to our audience

Apr 10, 202347:53
S4 Ep 9 Productivity hacks to get more done in less time
Apr 03, 202320:08
S4 Ep 8: Being a leading women in a male dominated industry with Kate from Loud Architects

S4 Ep 8: Being a leading women in a male dominated industry with Kate from Loud Architects

This weeks guest episode we delve into the world of architecture with female led architect firm LOUD. Architects. With a lot of unknown business similarities and creative design at the forefront of her brand, it was fascinating chatting with Kate Clare, owner and founder of LOUD Architects, about how she is a leading female figure in a male dominated industry, how she came to setting up her own business and being featured in The Times as well as appearing on a Channel 4's TV show, Extraordinary Extensions!


Kate's business ethos is that Architecture & Interior design should be accessible to all. She creates happy one-of-a-kind home extensions and interior spaces with the use of creative building materials, shapes and colour 'We don't do 'Box on the back of a house' designs' and she's proud of finding that niche in the world of architecture.


You can check out the show notes here.

Join our community of female creative entrepreneurs and never miss a thing HERE.

Don't forget to share to Instagram Stories that you've listened to this episode and tag us @bluebird_creative @‌bluebird_contentcollective where we'd love to share your business with our audience

Mar 27, 202347:47
S4 Ep7: What is Passive Income and how and why you should be utilising it
Mar 20, 202318:42
S4 Ep 6: Self love, body positivity, going viral and the realities of running a business as a mum with Laura of Mallows Beauty
Mar 13, 202301:06:47
S4 Ep5: My trolling experience and why i think ideal client is everything!
Mar 06, 202320:42
S4 Ep4: Breaking outside of the mold in your industry with Catherine Bradfield of The Wedding Boutique Italy

S4 Ep4: Breaking outside of the mold in your industry with Catherine Bradfield of The Wedding Boutique Italy

A great guest episode with fellow wedding planning expert, Catherine Bradfield, the founder of The Wedding Boutique who specialises in UK and Amalfi Coast weddings. Catherine has broken the mold of the typical wedding planning agency by having creative design at the forefront of her business model whereby she has free reign for each design and creates all the aspects including the floristry herself. We discuss how life passions come full circle with inspiration usually stemming from our childhood and how pushing the boundaries of normal job sectors shouldn't be out of the ordinary.

Click here to head to the show notes of today's episode

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Feb 27, 202301:00:16
S4 Ep 3: The different social media platforms and their purposes / how we are using them
Feb 20, 202326:18
S4 Ep 2: Going from Cancer at 21 and a Visa scam to growing a 7 figure business with Jade Cook

S4 Ep 2: Going from Cancer at 21 and a Visa scam to growing a 7 figure business with Jade Cook

Our first guest episode of series 4 and my god what an exciting conversation it is! I had the pleasure of talking to Jade Cook, the founder of Brow Bible Academy. The last decade has pushed Jade to her limit, she was diagnosed with cancer at just the young age of 21 whilst moving from the UK to Australia and having no family support and then falling victim to a visa scam but she overcame it all to now have 6 years experience of running her 7 figure salon business, then moving on to launch her online education and coaching business Brow Bible as well as a product line whilst she lives in Dubai with her beautiful family.


This episode really is one of learning to keep going, finding the lessons in the hard times and knowing that our paths are helping us grow in the good and the tough.

Feb 13, 202301:04:57
S4 Ep1: Why my 2022 strategy backfired - Let's talk books

S4 Ep1: Why my 2022 strategy backfired - Let's talk books

We're back! Season 4! I am so excited, I know I say it at the start of every season but it just keeps getting better and better. I know you are going to love what I have in store for you!

In recent years the love for books I feel has made a comeback and in 2022 I set myself a task to read one book a month... for me, this was very unrealistic with my ADHD brain! It totally backfired.

In this episode, I discuss why that didn't work, how we can change strategies and learn from our failings, and how I plan on changing my 2023 reading strategy to still increase my knowledge, but without the same pressure. 

Feb 06, 202319:50
S3 Ep 11: What 2022 has taught me and how that effects my 2023 goals- Goal setting for 2023

S3 Ep 11: What 2022 has taught me and how that effects my 2023 goals- Goal setting for 2023

The final episode of season three of The Content Collective, I can't quite believe it! As we're coming to the end of the year I thought I'd share my review of 2022. My word for 2022 was growth and my goodness did we grow in all areas of the business, I'm sharing with you all my wins during this year but also what I've learned throughout the year to make next year even better. I'm diving into my goals for 2023 and sharing with you my new word of the year.

Dec 05, 202227:20
S3 Ep 10: With Seven Seventeen - Running an online gifting brand and giving profit for mental health

S3 Ep 10: With Seven Seventeen - Running an online gifting brand and giving profit for mental health

This week we have another guest episode up. I was joined by the lovely ladies from Seven Seventeen. They shared their story of setting up a sustainable business that also gives back through their amazing charity work. Such an inspirational story, and so nice to hear from a business that gives back.

Nov 28, 202238:18
S3 Ep9: Building a Content Strategy That Doesn't Feel Icky!
Nov 21, 202221:26
S3 Ep8- With Sketched By Siena: on TikTok and creating a stand out website for digital designs

S3 Ep8- With Sketched By Siena: on TikTok and creating a stand out website for digital designs

This week I had the pleasure of chatting with Siena from Sketched by Siena about her bespoke sketched card business, we discuss creating a bespoke website when her business had to turn digital during covid and to keep up with demand as well as going viral on TikTok!


You can check out the show notes here.


Join our community of female creative entrepreneurs and never miss a thing HERE.


Don't forget to share to Instagram Stories that you've listened to this episode and tag us 

@bluebird_creative 

@bluebird_contentcollective 

We'd love to share your business with our audience

Nov 14, 202246:34
S3 Ep 7: You Must do this before you create your offering!
Nov 07, 202220:38
S3 Ep 6: With Alex Lowin: When tragedy can redirect you- Going freelance and building a business off line
Oct 31, 202201:03:59
S3 Ep5: Is it time to move on from Instagram? Let's chat algorithm
Oct 24, 202219:45
S3 Ep4: With Lucy White of Wiskow and White- Growing a team, money mindset and getting uncomfortable

S3 Ep4: With Lucy White of Wiskow and White- Growing a team, money mindset and getting uncomfortable

In this episode I speak with Lucy White from Wiskow & White a fellow wedding planning business, specialising in Italian weddings. Wiskow & White is the union of Lucy’s decade in events and marketing for some of the UK’s biggest brands, and Danielle’s (her business partner) 30 year career in Italian wedding catering and planning.

Having started their careers in the wedding industry at a very young age things have now come full circle and here they are.

In this episode we get very honest about business growth and the realities of trying to grow your business and a team, we touch on money mindset, getting uncomfortable and what its like to have mum guilt thrown in the mix.


This is possibly one of my favourite conversations to date! It's honest, raw and inspiring.... everything we are about at The Content Collective

Read the show notes here

To stay up to date with everything content Collective follow us on Instagram

Join our mailing list

Oct 17, 202201:01:23
S3 Ep 3: Being Your True Self And Forging The Right Path For You In Business
Oct 10, 202221:49
S3 Ep2: The challenges and lessons of setting up a business with family with Lucy Lee
Oct 03, 202201:00:29
S3 Ep1: Season 3 Intro and discussing Instagram and the need for likes

S3 Ep1: Season 3 Intro and discussing Instagram and the need for likes

A short solo episode all about that inconspicuous heart shaped button on Instagram... yes the Like button! I discuss how this little button, believe it or not, is not the most important on Instagram as well as giving you insight on what's coming up in the rest of the series.

Check out the show notes here: https://www.bluebirdcreative.co.uk/post/instagram-and-the-need-for-likes-the-content-collective-podcast

Join Our Mailing List Here: https://view.flodesk.com/pages/6139e5dd8a9a21678c2d4067

Come find us on Instagram: www.instagram.com/bluebird_contentcollective

Sep 26, 202217:05
S2 Ep12: Understanding SEO with Stacy Oakley
Apr 18, 202233:13
S2 Ep10: Edit By PS - Creating Video content, Why video is king and starting a pandemic business

S2 Ep10: Edit By PS - Creating Video content, Why video is king and starting a pandemic business

If you're not creating video content for your business in 2022, you're missing a huge chunk of your potential audience reach. Instagram has been biased towards accounts creating video content for some time and it's not slowing down. In this penultimate episode, Lauren hosts a super engaging interview with Phoebe from Edit by PS. This conversation dives right into her experience starting a business during the pandemic and how creating video content using Instagram has been the driving force and marketing machine behind their business. Do not miss this one guys! Grab your fav mug and go-to coffee and we'll get stuck in.

SHOWNOTES:

https://www.bluebirdcreative.co.uk/blog/creating-video-why-video-is-king-and-starting-a-pandemic-business-the-content-collective-podcast

BLUEBIRD CREATIVE INSTAGRAM:

https://www.instagram.com/bluebird_creative/

JOIN OUR COMMUNITY:

https://view.flodesk.com/pages/6139e5dd8a9a21678c2d4067

Apr 11, 202243:23
S2 Ep 9: Healthy Habits and Intentions | The Hare and The Tortoise

S2 Ep 9: Healthy Habits and Intentions | The Hare and The Tortoise

One of the things which separates average from extraordinary? Habits. Creating healthy habits and intentions is what every successful person has done continually to get ahead. Just changing a few simple things each day will help you become a more successful person in business and your personal life. In this episode, Lauren gets straight to the juicy stuff with her approach to habits and how she sets intentions to fuel her success in life.


SHOWNOTES:

https://www.bluebirdcreative.co.uk/blog/the-content-collective-podcast-healthy-habits-and-intentions-the-hare-and-the-tortoise

BLUEBIRD CREATIVE INSTAGRAM:

https://www.instagram.com/bluebird_creative/

JOIN OUR COMMUNITY:

https://view.flodesk.com/pages/6139e5dd8a9a21678c2d4067

Apr 04, 202223:09
S2 Ep8: Having a strong identity, building community on instagram and how affiliate marketing isn't a taboo with Zoe from knot your average bride

S2 Ep8: Having a strong identity, building community on instagram and how affiliate marketing isn't a taboo with Zoe from knot your average bride

This is another super insightful episode into building your community and the power of Instagram. You don't always need a huge following but you need an engaged audience. Zoe has absolutely smashed her business goals and stuck to a marketing formula which has helped her business grow from strength to strength. Not to be missed guys. Let's go ladies!


SHOWNOTES:

https://www.bluebirdcreative.co.uk/post/knowing-your-brand-building-community-and-affiliate-marketing-the-content-collective-podcast

BLUEBIRD CREATIVE INSTAGRAM:

https://www.instagram.com/bluebird_creative/

JOIN OUR COMMUNITY:

https://view.flodesk.com/pages/6139e5dd8a9a21678c2d4067

Mar 28, 202238:59
S2 Ep 7: My Top 10 Favourite Business Tools

S2 Ep 7: My Top 10 Favourite Business Tools

Welcome back to another exciting episode and for all of you regular listeners you're in for a treat. Lauren gets straight to the juicy stuff with her top 10 favourite business tools which and all amazing (business) life hacks. We all love being productive and it's even better when someone has done all of the hard work for you to source out THE best tools for getting your business working for you rather than against you. Up until now, you believe how you ran your business without these tools. Tune in, let's go! 


BLUEBIRD CREATIVE INSTAGRAM:

https://www.instagram.com/bluebird_creative/

JOIN OUR COMMUNITY:

https://view.flodesk.com/pages/6139e5dd8a9a21678c2d4067


Mar 21, 202235:35
S2 Ep6: Finding Your Niche Within your Industry and aligning with your ideal clients with Valentina Ring of The stars inside

S2 Ep6: Finding Your Niche Within your Industry and aligning with your ideal clients with Valentina Ring of The stars inside

One of the most important elements to really take your business to the next level, is to niche down. Lauren has spent hours and hours developing her brand story so that it connects with a certain niche. In business you need to know who your customer is specifically and how to talk to them. This episode will take you on a journey full of tips and ideas of how to find your ideal client and Valentina shares her view on how and why she has reached her success in business. Grab your headphones and coffee ladies, let's do this.

SHOW NOTES:

https://www.bluebirdcreative.co.uk/blog/the-content-collective-podcast-niching-your-brand-with-valentina-ring-of-the-stars-inside

BLUEBIRD CREATIVE INSTAGRAM:

https://www.instagram.com/bluebird_creative/

JOIN OUR COMMUNITY:

https://view.flodesk.com/pages/6139e5dd8a9a21678c2d4067

Mar 14, 202246:58
S2 Ep 5: importance of aesthetics of having a style. But knowing when to use it and when to switch it up

S2 Ep 5: importance of aesthetics of having a style. But knowing when to use it and when to switch it up

Getting others to recognise your brand as a standout from the crowd is essential for your business to grow online, but how much do you know about your own brand aesthetics? Lauren dives into how to develop your brand from a style point of view and what things to consider. She also spills the tea on what she's done to create huge success in her own brand. Grab a hot coffee in your favourite mug and tune in!

SHOWNOTES: 

https://www.bluebirdcreative.co.uk/blog/the-content-collective-podcast-importance-of-aesthetics-and-having-a-style

BLUEBIRD CREATIVE INSTAGRAM:

https://www.instagram.com/bluebird_creative/

JOIN OUR COMMUNITY:

https://view.flodesk.com/pages/6139e5dd8a9a21678c2d4067

Mar 07, 202222:27
S2 Ep 4. Being Your Authentic Self and building community as an entrepreneur with Em Huckstep

S2 Ep 4. Being Your Authentic Self and building community as an entrepreneur with Em Huckstep

This is an interview you don't want to miss. Lauren has a frank conversation with Em Huckstep about her business success and sharing her passion for entrepreneurship.  If you're aligned with values such as mindset, health and wellness and even interested in a holistic approach to life and business, Em is truly inspiring and will leave you wanting more. A true businesswoman who has created a huge vision for herself and her brand, don't miss this one ladies!

SHOWNOTES:

https://www.bluebirdcreative.co.uk/blog/the-content-collective-podcast-being-your-authentic-self-building-a-community-as-an-entrepreneur

BLUEBIRD CREATIVE INSTAGRAM:

https://www.instagram.com/bluebird_creative/

JOIN OUR COMMUNITY:

https://view.flodesk.com/pages/6139e5dd8a9a21678c2d4067

Feb 28, 202242:55
S2 Ep 3: Let’s talk YouTube - who it’s for and how it can change your business

S2 Ep 3: Let’s talk YouTube - who it’s for and how it can change your business

If you haven't explored Youtube for your business, you'll want to reconsider after listening to this value-packed episode. Lauren has built her audience subscriber base to 5 figures and growing daily. It's a hugely powerful platform for business and really let's connect with your audience personally before they move towards becoming buyers. Lauren dives into how Youtube has completely transformed her business and how it now acts as a hugely valuable income stream. Do not miss this.  

SHOW NOTES:

https://www.bluebirdcreative.co.uk/blog/the-content-collective-podcast-let-s-talk-youtube

BLUEBIRD CREATIVE INSTAGRAM:

https://www.instagram.com/bluebird_creative/

JOIN OUR COMMUNITY:

https://view.flodesk.com/pages/6139e5dd8a9a21678c2d4067

Feb 21, 202222:49
S2 Ep 2. Building a business using Instagram with Pretty Post

S2 Ep 2. Building a business using Instagram with Pretty Post

We all know one of todays major gateways into entrepreneurial success is the use of social media platforms and how to connect with your audience. In this second episode, Lauren dives deep with an amazing Zoe Lacy from the incredible Pretty Post. You will not be disappointed with the energy and straight talking chat from this interview as Lauren dives deep into how Zoe has built huge success with her business using Instagram. This inspiring chat really gets down to the importance of being super engaged with your audience whilst building the know like and trust factor. A powerhouse female entrepreneur, Zoe will leave you with nothing but enthusiasm and motivation to go out there and start taking action on your business.

SHOWNOTES:

https://www.bluebirdcreative.co.uk/blog/the-content-collective-podcast-building-a-business-on-instagram-with-pretty-post

BLUEBIRD CREATIVE INSTAGRAM:

https://www.instagram.com/bluebird_creative/

JOIN OUR COMMUNITY:

https://view.flodesk.com/pages/6139e5dd8a9a21678c2d4067


Feb 14, 202244:32
S2 Ep1 - Welcome back to Series two. Honest chat, anxiety and growth

S2 Ep1 - Welcome back to Series two. Honest chat, anxiety and growth

Welcome back to series two guys! If you thought Series one was good, boy have we got some mega exciting episodes to share with you. More amazing guest speakers, more business development and bundled in with how to create the best entrepreneurial mindset. Lauren dives deep into some topics which push us towards being the best version of ourselves whilst maintaining that 100% honest approach which the founder of Bluebird Creative, delivers every time! Right, let's dive in 

SHOWNOTES:

https://www.bluebirdcreative.co.uk/blog/the-content-collective-podcast-welcome-to-series-two-honest-chat-anxiety-growth

BLUEBIRD CREATIVE INSTAGRAM:

https://www.instagram.com/bluebird_creative/

JOIN OUR COMMUNITY:

https://view.flodesk.com/pages/6139e5dd8a9a21678c2d4067


Feb 07, 202221:40
Being a multi-passionate entrepreneur

Being a multi-passionate entrepreneur

As Lauren brings this first series to a close, we finish on a high. Having more than one arm to your brand is not only a great idea, it's essential for growth. This episode gets straight into what being multi passionate is in the business world and how it has helped Bluebird Creative diversify and pivot when it needed to. If you are a running a business and thinking about how to grow into new areas, then this episode might just give you the confidence and inspiration to reach the next level.

SHOW NOTES

https://www.bluebirdcreative.co.uk/blog/the-content-collective-podcast-being-a-multi-passionate-entrepreneur

BLUEBIRD CREATIVE INSTAGRAM:

https://www.instagram.com/bluebird_creative/

JOIN OUR COMMUNITY:

https://view.flodesk.com/pages/6139e5dd8a9a21678c2d4067

Nov 15, 202119:30
Cyclical Strategist - Working with our cycles to be more productive as entrepreneurs

Cyclical Strategist - Working with our cycles to be more productive as entrepreneurs

This week's episode will hit home with many of you who find yourself bursting with ideas one day and the next, in a funk. This episode is an absolute goldmine of information for how you can be more in control of your business in terms of selecting the right time to be creating content, generating ideas or collaborating with others. Lauren has a super engaging conversation which will leave you feeling inspired about which time of the month you should be driving your business forward and when to take your foot off the gas to recharge. Grab your airpods, let's do this!

SHOW NOTES:

https://www.bluebirdcreative.co.uk/blog/the-content-collective-podcast-cyclical-strategist-working-with-your-cycles

BLUEBIRD CREATIVE INSTAGRAM:

https://www.instagram.com/bluebird_creative/

JOIN OUR COMMUNITY:

https://view.flodesk.com/pages/6139e5dd8a9a21678c2d4067

Nov 08, 202156:40
Courage, Resilience and the fear of failure

Courage, Resilience and the fear of failure

This episode is a must have listen on your audio to-do list. Probably one of the most talked about subjects for business entrepreneurs in 2021 Lauren has pushed through these challenges and accepted it as part of her journey towards long term success. Courage comes out of being resilient after failure, it's knowing something could go wrong but trusting the process and doing it anyway. In this this stripped back episode Lauren navigates you through her journey over the past 18 months and how to survive when the odds are stacked against you.

SHOW NOTES:

https://www.bluebirdcreative.co.uk/blog/the-content-collective-podcast-courage-resilience-and-the-fear-of-failure

BLUEBIRD CREATIVE INSTAGRAM:

https://www.instagram.com/bluebird_creative/

JOIN OUR COMMUNITY:

https://view.flodesk.com/pages/6139e5dd8a9a21678c2d4067

Nov 01, 202124:48
Boundaries and finding balance - Victoria Albury

Boundaries and finding balance - Victoria Albury

The saying goes, health before wealth right? Well, in this week's episode that is absolutely the case. Victoria Albury has built up a successful health and wellness online coaching business. She is a huge advocate for looking after your mental and physical health in order to thrive as a busy individual whatever your circumstance. Lauren has a fascinating and open discussion with Victoria about why getting a balanced routine in your work and personal life is key to successful living. The conversation dives into how creating a better outlook on your life in terms of habits and routines will benefit you, your colleagues and your family. Never has there been a time to invest in yourself and this conversation will leave you inspired for change and delivers loads of value about being the best version of yourself.

SHOW NOTES:

https://www.bluebirdcreative.co.uk/blog/the-content-collective-podcast-boundaries-finding-balance

BLUEBIRD CREATIVE INSTAGRAM:

https://www.instagram.com/bluebird_creative/

JOIN OUR COMMUNITY:

https://view.flodesk.com/pages/6139e5dd8a9a21678c2d4067

Oct 25, 202145:58
Style Your Socials right MASTERMIND - Doors open 18/10

Style Your Socials right MASTERMIND - Doors open 18/10

Guys, you do not want to miss this one. Not only are we half way through the series but Lauren has some exciting news to share about how you can level up your business by styling your socials right with massive impact. Are you in need of a shift on how to create content? Do you have a content plan? Even better, would you like to learn how to create one with ease which delivers consistent results for your brand? Most of us get stuck when creating impactful content for our personal brand and this episode will wake you up like a cowbell to take action and push your business to the next level. So grab a coffee and tune in

SHOW NOTES

https://www.bluebirdcreative.co.uk/blog/the-content-collective-podcast-style-your-socials-right

BLUEBIRD CREATIVE INSTAGRAM:

https://www.instagram.com/bluebird_creative/

JOIN OUR COMMUNITY:

https://view.flodesk.com/pages/6139e5dd8a9a21678c2d4067

Oct 18, 202126:52
Why brand shoots humanise your brand

Why brand shoots humanise your brand

This week Lauren takes on a huge conversation about photography, specifically brand shoots and getting comfortable with being in front of the camera. Mindy Coe is a super talented brand and wedding photographer who dives deep into what you should be considering when doing a brand shoot for your business. Mindy and Lauren uncover loads of expert tips, tricks and ideas on how to get the most out of your photographer and why choosing the right person behind the camera is absolutely key to matching your brand style.

SHOWNOTES

https://www.bluebirdcreative.co.uk/blog/the-content-collective-podcast-brand-shoots

BLUEBIRD CREATIVE INSTAGRAM:

https://www.instagram.com/bluebird_creative/

JOIN OUR COMMUNITY:

https://view.flodesk.com/pages/6139e5dd8a9a21678c2d4067

Oct 11, 202140:58
Finding Confidence

Finding Confidence

If you’re someone wanting to break through your comfort zone and build unshakable confidence, you are going to love this episode. Lauren guides you through how confidence is something you learn, a skill to master and not something we’re all born with. The good news is that confidence is something we can all learn through repetition, being consistent and taking action. This episode is full of value and will give you everything you need to take the first step to becoming a new you and to become that person who has unbreakable confidence.

Links

THE CONTENT COLLECTIVE SHOWNOTES:

https://www.bluebirdcreative.co.uk/blog/the-content-collective-podcast-finding-confidence

BLUEBIRD CREATIVE INSTAGRAM:

https://www.instagram.com/bluebird_creative/

JOIN OUR COMMUNITY:

https://view.flodesk.com/pages/6139e5dd8a9a21678c2d4067

Oct 04, 202133:16
Understanding Your Brand

Understanding Your Brand

This week Lauren dives straight to the heart of what it means to understand your personal brand and to and how to make that connection with your ideal client. Lauren reveals how she broke though her initial preconceptions of who her ideal client was and the transformation to really discovering who she wanted to work with as a brand. Pinpointing who you are talking to in all of your online marketing is key to creating consistent content which delivers each time. If you are going through a journey of realigning who your ideal client is then this episode is going to massively help you and your business.

Links

THE CONTENT COLLECTIVE SHOWNOTES:

https://www.bluebirdcreative.co.uk/blog/the-content-collective-podcast-2

BLUEBIRD CREATIVE INSTAGRAM:

https://www.instagram.com/bluebird_creative/

JOIN OUR COMMUNITY:

https://view.flodesk.com/pages/6139e5dd8a9a21678c2d4067 

Sep 27, 202124:51
Grape & Fig - Creating a standout style led brand

Grape & Fig - Creating a standout style led brand

In this episode you will learn what it really takes to pivot in your business as an entrepreneur in order to become a standout style-led brand. Lauren has an engaging conversation with Toria Smith from the amazing Grape & Fig unpacking their humble beginnings creating table grazing boards to opening up their own shop front and business academy.
Toria passionately explains why she loves her business, her customers and how Grape and Fig succeeded in their marketing strategy through Instagram and shares what has works for them. All of this plus what it’s really like to start a successful business with your family! So guys, grab your headphones and listen in as this is an honest and authentic conversation about overcoming obstacles, creating momentum during a pandemic and what it takes to survive as a small business owner.

Links

THE CONTENT COLLECTIVE SHOWNOTES:

https://www.bluebirdcreative.co.uk/blog/the-content-collective-podcast-1

BLUEBIRD CREATIVE INSTAGRAM:

https://www.instagram.com/bluebird_creative/

JOIN OUR COMMUNITY:

https://view.flodesk.com/pages/6139e5dd8a9a21678c2d4067

Sep 20, 202154:31
Let me introduce myself

Let me introduce myself

I'm Lauren Goodman and it's finally here, the Content Collective Podcast. In this episode I will give you a little introduction about me, where I started in my career all the way to building a multiple income business called Bluebird Creative. I explain what The Content Collective will discuss over the next 12 weeks including making the jump into entrepreneurship, your mindset whilst being an entrepreneur, how to market your business on social media and your wellbeing when running your own business.

I'll be giving you an insight into my personal experiences when I was young, the early years about being a professional ice skating coach to owning a dance school and onto building the UK's number one wedding planning Youtube channel. 

I uncover how I have shifted my business from being a full wedding planning company to becoming a more style focused business with services to help empower couples to plan their own weddings. This episode is full of content which pulls you through the journey of an entrepreneur and the winning mindset it has taken in order to achieve success in business.

Links

THE CONTENT COLLECTIVE SHOWNOTES:

https://www.bluebirdcreative.co.uk/blog/the-content-collective-podcast

BLUEBIRD CREATIVE INSTAGRAM:

https://www.instagram.com/bluebird_creative/

JOIN OUR COMMUNITY:

https://view.flodesk.com/pages/6139e5dd8a9a21678c2d4067


Sep 13, 202127:34