In this episode, we feature Lauryn Sargent, co-founder & partner at Stories Incorporated. Lauryn works with organizations to discover and communicate what's true and unique about their employee experience.
At Stories Incorporated Lauryn and her team have created thousands of pieces of employer branding content for massive brands including Sodexo, Dell, CVS health and others.
Here's what's covered in the show:
Learning more about Lauryn’s background and Stories Inc including what they do, who they work with.
Are companies having challenges around telling the right story to their candidates?
8 years ago was their strong recruitment marketing buy-in and employer branding support from leadership? Is there now?
How well do talent acquisition leaders understand the value of recruitment marketing and employer brand today?
What are the challenges TA teams face in executing recruitment marketing and employer brand?
What does the future of employer brand hold for high volume hiring?
Why are employee stories critical to an effective recruitment marketing program?
How can you create a recruitment marketing strategy?
How can employee stories support high volume recruiting needs across hundreds of locations?
What opportunities exist for staffing agencies around employee storytelling?
What is the state of employer branding at Fortune 500 companies?
Where are companies finding skilled talent for employer branding teams?
What types of companies have employer branding functions?
What are the organizations’ companies can look to or join for knowledge around how to do employer branding well -> talent brand alliance, talent board.org, rally recruitment marketing, employer branding strategies Facebook group
How is AI going to enable the talent acquisition function to build-out recruitment marketing and employer branding functions
Where can recruiters or recruiting leaders at Fortune 1000s or large staffing agencies who are following employer brand and want to build out an employer branding function at their company go to get help to make the transition to employer brand?
What are the 3 companies that are doing employee storytelling really well?
How can employer brand and employee storytelling support your diversity and inclusion initiatives?
Follow Stories Incorporated on LinkedIn to get more information and educational content from Stories Inc around employer branding. They’ve got a ton of tips, informational blogs, and believe that the world will be better with better employee storytelling. Everyone can have jobs that they would like.
https://www.linkedin.com/company/stories-incorporated/
https://storiesincorporated.com/