The Conversion Stack
By Nischala Agnihotri
The Conversion StackAug 09, 2021
[Ep 6]_Using empathetic listening to attract audience
Listening is not easy. Then how could you get empathetic about it? If you had trouble listening to people, then it is the problem of your brain and here is how you fix it by listening better adding more audience. I bring the correlation between magnetism and listening as per physics and how you can apply the same to both: 1. Listen better 2. Get people to listen to you Here is the full story:
[Ep 5] Building self-aware systems to measure thought leadership KPIs
Over a conversation with one of my IoT clients, he mentioned that a major attribute for smart embedded systems is the notion of self-awareness. And think about it, this notion enables an embedded system to monitor its own state and behavior, also the external environment. Think about it for a minute. When self-awareness can be applied to large organizations and machines, then why not for someone like us.
1.How self-awareness is a real concept and is put to use by marketers?
2.Thought Leaders measuring their KPIs with self-awareness
3.Practices to help you stay more Self-aware
Read article: Building self-aware systems to measure thought leadership KPIs
[Ep 4] Painting a Picture with Visualization: Ace as a Thought Leader with clear thinking
You are your own crystal ball. See how this person used visualization to build a $10 million personal brand and business around him. https://www.storyscientist.community/10-million-dollar-business-visualization-to-step-up-as-a-thought-leader/
The first practice to establish as a thought leader is to be able to Visualize as a part of your thinking process. I am going to tell you a real story, the science behind visualization, a book that can help you, and a tactic that you can apply for yourself. Clear the air and see your future self. What you see when your eyes are shut is what you will see when you open your eyes...Close your eyes and picture it. You will see it slowly evolve and emerge before your shut your eyes and open the mind. That is 'Visual Imagery'.
[Ep 2] Fix the mix of Personal Branding
And today's episode is all about re-discovering 'Me' for the business world. Personal Branding seems like a natural after-effect with the mushrooming of social media and the resurrection of a digital world during lockdown where your voice needs to be heard. For many, personal branding has been a pet experiment. It requires developing a habit that puts self-discovery routine on a treadmill.
It requires one to work on one's own self and … the other is to help people perceive me in a certain way. Any branding for that matter has been a process of bridging the gap between what I have or what I am to what people perceive.
So here, there is a need to build two types of mixes for a personal brand.
- The inherent mix
- The outcome-based mix
Read further: https://www.storyscientist.community/what-goes-into-a-personal-brand-mix/
[Ep 3] 7 actions or karma that shape Thought Leadership
Based on the Rainbow framework of Thought Leadership seven critical actions determine the flow of a well-established thought leader. Many other micro-actions, habits, skills, and qualities are involved in driving every single action in this model. Read more about which action entails what practices within it: https://www.storyscientist.community/7-karma-used-to-establish-thought-leadership/
Using Content to build a Conversion Stack | Introducing The Conversion Stack | Season:Me.Inc
Yes, it is possible to strike conversions with content. What you need is the right set of tools at the right time... The fundamental principle is the marketing is driven by conversions but drives your audience to strike that conversion is content that builds the right emotion. Catch the five steps to get your content to convert: https://www.storyscientist.community/using-content-to-build-a-conversion-stack/
In the upcoming episodes, you will hear some interesting learnings from my work as a content strategist about the founder’s brand, thought leadership, building a community around a common purpose, developing dialogues that resonate, and crafting roadmaps with a green room filled with tool integrations, tech stacks, and many real-life stories.