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The Corporate Data Show: Outbound Marketing | Email Lists | Sales Leads | Data Strategy

The Corporate Data Show: Outbound Marketing | Email Lists | Sales Leads | Data Strategy

By Rick Holmes: CEO of Every Market Media

The Corporate Data Show is a podcast dedicated to helping business executives manage their marketing data needs. Whether you’re dealing with B2B data, marketing specific data, or retail databases, this podcast is designed to help you think about managing your corporate data needs at the highest level. Each episode features an interview with a thought leader in the data business, discussing topics like: sales intelligence, data as a service, business intelligence, B2B Data, identity resolution, data services, data trends, revenue opportunities, data engineering, client success, data accuracy, transparency, analytics, IT, and more.
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44. Data Hygiene and Enhancement: Uses to Boost ROI with Sr. Sales Exec Greg Good from nSightful

The Corporate Data Show: Outbound Marketing | Email Lists | Sales Leads | Data StrategyNov 10, 2022

00:00
13:52
47. Sales Intelligence: Then and Now with Amarli Monderoy from Trans World Compliance
Sep 28, 202318:14
46. Top Tools For Flat File Data Manipulation & Analysis with RampedUp CEO Scott Miller
Dec 21, 202215:24
45. Building your B2B Brand with Eric Quanstrom from Cience
Dec 08, 202213:21
44. Data Hygiene and Enhancement: Uses to Boost ROI with Sr. Sales Exec Greg Good from nSightful
Nov 10, 202213:52
43. Data Sourcing & Partnerships with Intentsify's Jeff Aucone
Oct 11, 202209:30
42. Mega Trends In The Data Industry with Think Data Group's Barry Gold and Mike Valant
Jul 05, 202212:45
41. Historical Data: How to use it with Ed Locher from HG Insights

41. Historical Data: How to use it with Ed Locher from HG Insights

When we hear "historical data", we tend to think, "not for marketing", and that's not necessarily wrong. You wouldn't run a campaign with it, you'll likely have a high bounce rate with a lot of complaints, and you run the risk of contacting people that have already unsubscribed. 

What you can do with historical data is use it to make your marketing better. Historical data can help you understand what worked and didn't in past interactions. 

Rick and Ed both make the important point that a well organized contact list means more useful data in the future. Laziness in list development won't do anything to help your business. As Ed says, "if not maintained appropriately, historical can mean dysfunctional". 


If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.

Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.

Guest Bio:

Ed is a global B2B marketing executive with over 20 years of experience helping public, private, and PE-backed organizations create value through revenue acceleration and organizational optimization. Combining his experience in technology and process improvement with visionary leadership, he has led the transformation of marketing teams from good to great and has helped establish marketing as a competitive differentiator. At HG Insights, Ed is responsible for strategy, tactics, and programs designed to create interest, demand, revenue, and recognition for HG Insights.

To get in contact with Ed, you can find his LinkedIn here.

About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

Seeking New Opportunities?

Every Market Media is hiring! Check out our careers page for more deets.

Jun 21, 202213:45
40. Accounts are People, Too, with David Dulany from Tenbound

40. Accounts are People, Too, with David Dulany from Tenbound

This week, Rick got to riff with David Dulany of Tenbound about sales development and outbound marketing. They talk about the best ways to handle existing accounts and prospect new ones, as well as the human aspect of marketing to members of various accounts. So, let these two old (but not like, too old) pros give you some tips that will give you an upperhand.

If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.

Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.

Guest Bio:
David Dulany is the Founder and CEO of Tenbound, a research and advisory firm focused on Sales Development (SDR/BDR) performance improvement. Tenbound has become the hub of the Sales Development industry, with a thriving online research center, market map, tool directory, training and consulting programs, and The Tenbound Sales Development Conferences held yearly around the world and virtually. He recently published his first book, The Sales Development Framework, now available on Amazon.

If you’d like to get ahold of him after the show, you can do so on Tenbound’s Contact Page.

About The Corporate Data Show:
The
Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

Nov 02, 202111:23
39. Don’t Cry Over Spoiled Data with Henry Nevue from People Data Labs

39. Don’t Cry Over Spoiled Data with Henry Nevue from People Data Labs

It’s a question we get every day: does data go bad? The short answer is yes; people’s job titles change, contact info changes, companies go under, and all of this leads to outdated data. So, it’s worth refreshing data sets every so often, but how frequently do you need to do that? To discuss, we brought on Henry Nevue of People Data Labs, and he and Rick are going to give you some insider knowledge on this hot topic!

If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.

Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com


Guest Bio:
Henry Nevue’s passion for data led him to diverge from the path of formal education, leaving the University of Oregon to launch the company that would become People Data Labs. As Chief Technology Officer of PDL, he’s one of the young leaders shaping the future of the data industry, while building one of the fastest-growing providers of professional and B2B data used across marketing, sales, finance, and HR technology. Outside the office, Henry flexes his creative muscles through his passion for art and music.

If you’d like to get in touch with Henry after the show, you can do so on LinkedIn.


About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

Oct 19, 202109:25
38. Data Integrity is Integral with Verl Allen at Claravine

38. Data Integrity is Integral with Verl Allen at Claravine

Having loads of data is great, but not if you don’t know what it all means. That’s why you should be focusing on data integrity, as Verl Allen of Claravine does every day. So, if you’d like to learn more about contextualizing your data and maximizing its effectiveness, join Rick as he chats with Verl on this week’s episode!

If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.

Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.

Guest Bio:
Verl has over 20 years of experience in digital brand transformation, including positions at Ancestry, Adobe, and Omniture. Because of this, he excels in promoting growth of SaaS applications, strategy, and corp dev. All of this means he fits right in at Claravine, where he works with brands just like those he used to work for to ensure the integrity of their data through the Data Standards Cloud.

If you’d like to contact him after the show, you can do so on LinkedIn or email him at vallen@claravine.com.

About The Corporate Data Show:
The
Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

Oct 05, 202109:06
37. Lead Generation Like A Boss with Eric Boggs at RevBoss

37. Lead Generation Like A Boss with Eric Boggs at RevBoss

One of the most annoying things for anyone in this industry is receiving a robotic, bland sales message that clearly was sent to 5000 other people, too. Luckily, Eric Boggs of RevBoss sat down with Rick this week to discuss how to avoid that through proper segmentation and research. So, if you like making sales and whatnot, you're gonna wanna give this a listen.

If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.

Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com


Guest Bio:
Prior to founding RevBoss, Eric earned his undergraduate degree at UNC Chapel Hill and his MBA at UNC’s Kenan-Flagier Business School. He then went on to found Argyle Social, now acquired by Gravity4, and hold consulting positions with many SaaS companies, like Device Magic and UserVoice. He and his wife Kelly live in Durham with their three young kids, and spend their time renovating their historical home or yelling at Carolina basketball games.

If you’d like to get a hold of Eric after the show, you can do so at eric@revboss.com, on the contact page at revboss.com, or on LinkedIn!


About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

Jul 20, 202112:48
36. Having an Identity (Graph) Crisis with Ray Estevez from True Influence

36. Having an Identity (Graph) Crisis with Ray Estevez from True Influence

You might not know it, but Rick sat down with Ray Esteves this week and did you a favor: they threw out a bland, complicated topic surrounding machine learning and decided to discuss ID graphs and whether or not you need them. Not only is this topic much easier on the ears, but it’s likely something many of you may have wondered about yourselves, so hopefully it makes your life a little easier!

If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.

Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com


Guest Bio:
A long-time player in the industry, Ray garnered tons of valuable experience before becoming CIO of True Influence. He has held just about every acronymed position you can think of, including CDO, CTO, and CIO. Plus, he was co-founder of the V12 Group, and serves on the Board of Advisors of Rebel Visions Corporation. He takes pride in thinking up real-world solutions for the most challenging requests, while ensuring operational teams have tools and processes that add value.

If you’d like to reach out to him after the show, you can find him on LinkedIn and Twitter!

About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

Jul 06, 202109:36
35. Intent AND Intelligent Data with Liz Ronco at SWZD

35. Intent AND Intelligent Data with Liz Ronco at SWZD

This week, Rick sat down with Liz Ronco of Spiceworks Ziff Davis to discuss intent data. What is it? How does it work? Why is it important? They cover all of these questions and more, so if you’re looking to learn how intent data can help you score more customers, you don’t want to miss this one!

If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.

Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com


Guest Bio:
Prior to joining SWZD, Liz Ronco spent nearly 10 years holding various leadership positions at Oracle spanning many departments, such as data, analytics, and operational products and systems. In 2018, she took this wealth of knowledge to SWZD, a trusted global marketplace that connects technology buyers and sellers with the most actionable and precise intent data, and quickly established new data-driven experiences and products within the product suite.

Since day one, she’s been committed to helping businesses and tech providers make better decisions using data. Thanks to this commitment, she now serves as VP of Product Management and is responsible for SWZD’s product portfolio. What caught our eye most, of course, was her part in launching Intelligent ABM™, an innovative, B2B intent data platform.

If you’d like to learn more about SWZD, check out their work at www.swzd.com. Or, if you’d like to connect with Liz, you can do so on LinkedIn!

About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

Jun 22, 202111:27
34. Talk CDP To Me with Dave Wisdom at Exponea

34. Talk CDP To Me with Dave Wisdom at Exponea

This week, Rick sat down with Dave Wisdom of Exponea to talk customer data platforms, or CDPs. It’s a topic we’ve discussed before, but this time we had Dave loan us some wisdom (sorry, sorry – had to) on what exactly a CDP is and what it does. We know it can be hard differentiate between all the acronyms in the industry, so hopefully this clears some things up!

If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.

Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.

Guest Bio:
By his own account, Dave Wisdom has been a tech lover since he programmed his Atari 2800XL as a kid. Ever since then, he’s loved anything tech-related and has worked as a DBA, analytics consultant, or marketer of some form since 2006. In 2012, he began an impressive run at companies such as ExactTarget, Salesforce, Braze, and Blueshift, designing and selling complex software solutions to thorny marketing problems. Just over a year ago, he brought these talents to the Bloomreach company, Exponea, where he now serves as the VP of Solutions and Strategy.

If you’d like to get ahold of Dave, you can do so on LinkedIn!

About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

Jun 08, 202107:12
33. The Future of the Data Revolution with Harrison Tang of Spokeo

33. The Future of the Data Revolution with Harrison Tang of Spokeo

If you’re a regular listener of the Corporate Data Show, you heard a familiar voice — other than Rick’s — on the podcast this week, as we again spoke with Harrison Tang, CEO of Spokeo. This time, he lent us his insights on the idea of creating a monopoly over private information by siloing it. He’s got lots of ideas about the future of data, so you don’t want to miss this one!

If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.

Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com


Guest Bio:

After earning a B.A.S. degree in Electrical Engineering and Economics and a M.S. degree in Electrical Engineering at Stanford University, Harrison co-founded Spokeo in 2006 with his college roommates, Mike Daly (CTO) and Eric Liang (CIO), in his parents’ basement.

With a passion for building products that make users’ jobs easier, Harrison guides Spokeo's product vision to build an experienced team and help the company realize its mission of making the world around us more transparent. Under his leadership, Spokeo’s usership has grown from zero to millions since its inception. You can find him on LinkedIn or any major social media channel under the username, “theceodad.”


About The Corporate Data Show:

The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

May 25, 202112:42
32. Data is Still King with Sandeep Kharidhi from Deluxe

32. Data is Still King with Sandeep Kharidhi from Deluxe

This week, Rick invited Sandeep Kharidhi of Deluxe to discuss a very simple question with some complicated answers: does data-driven marketing still work? Of course, the short answer is yes, but Rick and Sandeep went on to discuss the topic further. You won’t want to miss out on this insightful conversation, so tune into the pod, tune out from the world, and hang with us for a few minutes!

If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.

Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com


Guest Bio:
A leading expert on financial services and insurance customer acquisition and growth, Sandeep has over 20 years’ experience in data science, predictive modeling, market research, emerging technologies, and interactive marketing. As the General Manager of data and analytics platforms at Deluxe, he uses this experience to assist brands in leveraging data to promote customer growth. He holds a Masters of Science degree in Computer Science from the University of North Carolina – Charlotte, and he is a frequent speaker at various industry events. In addition to his professional endeavors, he’s very active in the local Atlanta community and is on the board of The Empty Stocking Fund.

If you’d like to reach out to him after the show, he’d love to hear from you at sandeep.kharidhi@deluxe.com!

About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

May 11, 202108:39
31. Using Data For Growth with Kyle York from York IE

31. Using Data For Growth with Kyle York from York IE

On this week’s episode, Rick sat down with Kyle York — or at least a computer with Kyle’s face on it — to discuss using data for growth, both literally and metaphorically. Kyle is the CEO and co-founder of York IE, a vertically integrated strategic growth and investment firm specializing in scaling startup companies. That was a lot of technical jargon, but it boils down to this: Kyle knows his stuff when it comes to company growth. So, while a million and one people have covered this topic before, you can bet good money Kyle is about to teach you something none of them ever did.

If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.

Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.

Guest Bio:
A marketing graduate of Bentley University, Kyle York is co-founder, CEO, and managing partner at York IE™, working with brands such as Auditoria, Finmark, Metadata, and Vetro while reshaping the way in which startups are scaled. Working closely with entrepreneurs, operators and investors, he helps realize their shared ambition to build good companies, create new jobs, grow generational wealth, and impact the world.

Advising and investing in over 100 startups over the past decade, Kyle is an active board member at Blustream, CloudApp, and Forcivity, as well as a chairperson at Canvs AI. As if he weren’t busy enough, he is also the co-founder of a 3rd generatio family business, York Athletics MFG, and his most successful startup engagement, Fastly, IPO’d in 2019 and is now valued north of $12B.

During his career, Kyle has served as an independent board member for Datanyze (ZoomInfo), Assent Compliance (Warburg Pincus) and Flowtraq (Riverbed). In 2008, he became an executive with Dyn Operations, where he garnered so much success that the company was strategically acquired by Oracle in 2016. As you would expect, he hit the ground running, becoming vice president of product strategy for Oracle Cloud Infrastructure and general manager for Oracle’s Dyn Global Business Unit.

Because of his expertise in the global internet, cloud, SaaS, IaaS, and technology markets, Kyle has been featured in publications such as the Wall Street Journal, Entrepreneur, the New York Times, TechCrunch, USA Today, and Wired. In addition, he has appeared on broadcasts such as NPR’s All Tech Considered, NBC’s Today Show and PBS’s Frontline, and spoken at countless global conferences.

If you’d like to connect with Kyle or his company, you can do so across all social channels at @kyork20 and @yorkgrowth, respectively.

About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

Apr 27, 202109:20
BONUS: POIs, Foot Traffic, & SafeGraph, OH MY! with Sushant Bhardwaj

BONUS: POIs, Foot Traffic, & SafeGraph, OH MY! with Sushant Bhardwaj

This week on a quick cut of the Corporate Data Show, Rick sits down with Sushant Bhardwaj of SafeGraph to discuss their data compilation and association with Placekey. So, if you've got just 5 free minutes and a will to learn about an awesome initiative, tune in and join the conversation!

If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.

Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com


Guest Bio:
Originally from New Delhi, India, Sushant went on to graduate from Penn University in Philadelphia and work in the finance industry. After spending a few years in New York, he relocated to Washington, D.C. where he worked at a sports and wellness consumer startup. Of course, he has ultimately ended up at SafeGraph where he focuses on creating, seeking out, and driving new initiatives. 

If you'd like to get ahold of him, you can do so at sushant@safegraph.com!

About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

Apr 22, 202105:20
30. CDP vs. CRM and Many Other Acronyms with Alex Yoder

30. CDP vs. CRM and Many Other Acronyms with Alex Yoder

As if he weren’t busy enough raising $40 million and running the leading B2B customer data platform provider out there, Alex Yoder of Leadspace sat down with us this week to talk CDP. As you probably put together from context clues, CDP stands for “customer data platform.” However, you probably haven’t quite put together what that means yet. Well, fret not, because Alex was happy to give us the inside scoop. So tune in, kick back, and get your daily dose of learning with this episode of the Corporate Data Show.

If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.

Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.


Guest Bio:
Blending his talents in general management, vision, operations, sales execution, organizational change management, and leadership development skills, Alex Yoder has repeatedly reset businesses and consistently delivered new and sustained growth. Before becoming CEO of Leadspace, he held the same position at Trueffect, Ebiquity, and Webtrends, and was most recently the EVP of Analytics at Merkle, overseeing a 2500-person organization. So, needless to say, he has a proven track record of delivering extraordinary results under extremely challenging circumstances. All of these experiences have made him a results-focused, strategic senior executive with deep experience in marketing, advertising, data and analytics technology.

If you’d like to get in touch with Alex, you can reach him at alex.yoder@leadspace.com or find him on LinkedIn!

About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

Apr 13, 202109:58
29. CR-Oh No: Why You're Wrong About CROs with Warren Zenna

29. CR-Oh No: Why You're Wrong About CROs with Warren Zenna

As Warren Zenna of the CRO Collective tells Rick in this week’s episode, one of the most swept-under-the-rug issues plaguing companies is their misunderstanding of the role Chief Revenue Officers (CROs) play. Some organizations simply don’t have one, while others are using theirs incorrectly. Warren explains how important it is for the CRO role to be effective and holistic, so that companies are seeing as much revenue as possible. 

If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.

Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.


Guest Bio:
Warren Zenna’s marketing career began pre-Google, in 1995. Since then, he’s done a few laps around the entire marketing services industry, with a resume including IMC2, Zeta Global, iCrossing, Publicis Groupe, Havas, and Location Sciences.

His consulting firm, Zenna Consulting Group, is a Strategic Advisory that develops and executes marketing strategies for B2B tech firms. As part of this work, he develops go-to market positioning strategies and builds revenue operations of scale through strategic partnerships. He’s currently an executive advisor and fractional Chief Revenue Officer for various clients including Equinox, DailyPay, EngageBDR, Semcasting, and AdvancedContextual. 

Of course, he most recently launched The CRO Collective, an advisory and training platform for B2B businesses focusing on the success of Chief Revenue Officers. Clients include Semcasting, Ogury, Givsly and MadHive.

You can reach Warren on LinkedIn pretty easily, since he’s the only Warren Zenna on the entire platform, or you can email him at warren@crocollective.com!

About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

Mar 30, 202112:08
28. Cultivating Culture with Gil Allouche at Metadata.io

28. Cultivating Culture with Gil Allouche at Metadata.io

On this episode of the Corporate Data Show, join Rick as he sits down with Gil Allouche of Metadata.io, an autonomous demand generation platform that automates the most critical, but often tedious, tasks in marketing. The two of them sling back a couple mocktails while talking company culture and its importance. So kick back, whip up a virgin mojito, and listen as they enlighten us on how to best leverage great company culture to our advantage.

If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.

Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com


Guest Bio:
A software engineer turned data-driven marketer, Gil Allouche began his marketing career as a product strategist at SAP while earning his MBA at Babson College. His hustle didn't stop after school, as he went on to run marketing divisions at Qubole, Karmasphere (now acquired by FICO), and Spotfire SaaS offering, where he developed and executed go-to-market plans that increased growth by 600% in just 18 months. Of course, he is now the founder and CEO of Metadata, which you just heard him talk about. If you'd like to get in touch with Gil, you can reach him at gil@metadata.io. Plus, not to shameless plug Metadata, but he’s hiring. (And we hear from a reliable source that he cares quite a bit about maintaining a great place to work.)

About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

Mar 16, 202113:49
27. Pairing B2B & B2C Data: Ethics and Use Cases ft. Harrison Tang from Spokeo

27. Pairing B2B & B2C Data: Ethics and Use Cases ft. Harrison Tang from Spokeo

This week, Rick sat down with Harrison Tang of Spokeo to discuss the ethics of compiling personal (B2C) and professional (B2B) data all in one place. Covering topics like the privacy paradox, access management, and more, they discuss the challenges many of us face in this business when it comes to ethics. Listen and read on to learn more about what Harrison has to say!

If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.

Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.

Guest Bio:
After earning a B.A.S. degree in Electrical Engineering and Economics and a M.S. degree in Electrical Engineering at Stanford University, Harrison co-founded Spokeo in 2006 with his college roommates, Mike Daly (CTO) and Eric Liang (CIO), in his parents’ basement.

With a passion for building products that make users’ jobs easier, Harrison guides Spokeo's product vision to build an experienced team and help the company realize its mission of making the world around us more transparent. Under his leadership, Spokeo’s usership has grown from zero to millions since its inception. You can find him on LinkedIn or any major social media channel under the username, “theceodad.”

About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

Mar 02, 202112:37
26. Do You Need More Data? ft. Jason Yarborough from Terminus

26. Do You Need More Data? ft. Jason Yarborough from Terminus

On this week’s episode, we’re joined by Jason Yarborough of Terminus, the leading company in the account-based marketing movement. He and his team believe that often the problem for salespeople and marketers is not lack of data, but rather a poor strategy in using that data. (And we happen to agree.) Tune in while Rick and Jason discuss how an account-based strategy can help you get more sales.

If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.

Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com

Guest Bio:
Jason Yarborough is VP of Partnerships at Terminus, a leading ABM company that helps marketing, sales, and customer success work together to create a winning go-to-market strategy. But, as with any of us, he’s much more than a job title. He’s also a devoted father to his son Jack, and he and his wife Samantha are expecting a baby girl soon. A lover of coffee and people, you can usually find him spending his free time outside, following an obscure trail his curiosity took him down.

To get in touch with Jason, you can find him at yarby@terminus.com or on his LinkedIn!


About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

Feb 11, 202111:04
25: The Best Way to Get the Data in Your CRM Used ft. Jeroen Corthout from Salesflare

25: The Best Way to Get the Data in Your CRM Used ft. Jeroen Corthout from Salesflare

In this week’s episode, Rick has a long-distance sitdown with Jeroen Corthout of Salesflare to discuss the importance of good CRM software. Learn about how crucial it is to have an efficient system for pulling in data on your leads, and how Salesflare can help. Never manually track down those boring little tidbits of info again, and more importantly, get your salespeople to stop complaining.

If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.

Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.

Guest Bio:
Jeroen Corthout works across the pond in Belgium as CEO and co-founder of Salesflare. He and the other founder, Lieven, grew tired some time ago of manually tracking and following up with all the leads they had at their software company. So, being the software savants they are, they developed a system to automate the process. Thus, Salesflare was born. Now, it’s the most popular and top-rated CRM software on the market, praised for its efficiency and ease-of-use.

You can find Jeroen on LinkedIn if you’d like to connect with him, and be sure to check out Salesflare for more!

REMEMBER FOLKS: Send him a personal message along with your connection invite so he can pick you out amongst all the bad spam. These guys...always making us outbounders look bad.

 About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

Feb 02, 202110:20
SPECIAL: The Great Data Bake Off | Part I: Needin' the Dough

SPECIAL: The Great Data Bake Off | Part I: Needin' the Dough

Jan 21, 202109:29
23: It's Almost 2021! What Should You Do?

23: It's Almost 2021! What Should You Do?

In this episode, Rick discusses what data professionals should be doing to wrap up this eventful 2020 to prepare for the new year. 

With all of this year's challenges, we also want to take a look at the bright side and say thanks to everyone on this journey with us.

If we don't see you beforehand, Happy Holidays! We'll see you all again next year. Take the time to rest and safely see family if you can. You deserve it.

About The Corporate Data Show:
The
Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

Dec 22, 202009:18
22: The COVID-19 Data Dilemma

22: The COVID-19 Data Dilemma

Every Market Media CEO, Rick Holmes, is back for episode 22 of The Corporate Data Show!

He joins the show today to discuss a few things - what to expect with the show moving forward, how COVID-19 has affected the industry, and what marketing and data professionals need to do to combat the challenges that they face. 

He references our recent data findings on email decay. The full details can be found HERE.

About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

Dec 15, 202007:24
21: Upcoming Data Trends in 2017 w/ Henry Schuck

21: Upcoming Data Trends in 2017 w/ Henry Schuck

DiscoverOrg is considered to be one of the best B2B sets in the data business.

Their CEO, Henry Schuck, joined today’s podcast to boldly predict a few upcoming business trends in 2017, including the fastest-growing verticals and the central theme that 2017 will be known for.

He also talked about privacy shield legislation, and what his wife said when he dropped a potential career in law and started DiscoverOrg from nothing.

Apr 04, 201715:32
Technical Sessions 3: Are You Making These 6 Sent Mail Mistakes?

Technical Sessions 3: Are You Making These 6 Sent Mail Mistakes?

It’s been a problem for a long time for a lot of companies: unverifiable B2B email addresses. Especially if you’re a marketing company or department with a big pile of data, you end up a with a bunch of question marks instead of valid data.

Welcome back to the Corporate Data Show’s third Technical Sessions, the place where you can find a short guide series translating technical data processes to real world marketing applications.

Q: What are the two methods of root validation of unverifiable b2b email addresses?

A: Sent mail and “ask” (a.k.a. pings, MX lookups, and port 80 asks).

Each method has its pros and cons, which Rick Holmes, founder of Every Market Media, is here to explain.

Mar 21, 201717:54
20: How to Navigate Unverifiable Email Addresses w/ Rowland O'Connor
Mar 14, 201716:36
Technical Sessions 2: Reverse IP Lookup

Technical Sessions 2: Reverse IP Lookup

Reverse IP lookup is a way to discern something about a company so you can sell something to them—which is all well and good. But what exactly, you wisely ask, can I do with this technical topic to drive company sales?

In the second of Rick Holmes’s Technical Sessions, you will figure out what reverse IP lookup is good for and why you’d want to bother with mapping anonymous website traffic. Hint: It’s not as anonymous as you think.

Your IP address is what’s displayed in most web logs for your machine. Here’s the process: you browse a page, your machine logs onto the page, it gives off your public IP address, and the web page notes where you came from and when you leave. That’s really it.

Here comes the good part. IP addresses can be used identify both companies and households on the internet. Using IP addresses to find out information about companies falls under the topic of reverse IP lookup.

Mar 07, 201708:42
19: Data Quality vs. Data Scale w/ Ryan Rolf

19: Data Quality vs. Data Scale w/ Ryan Rolf

On this episode of the Corporate Data Show, Ryan Rolf, Vice President of Data Sales at Lotame, explains the ups and downs of data brokering. Lotame is the only independent data management platform in the market today, specializing in the technology to help clients—particularly publishing clients—manage their data.

Aggregating data from many sources in true data broker fashion, Rolf supplies data to advertisers to field their targeting, all the while hosting it online for easy access. In his six years at Lotame, Rolf has seen the company become one of the largest global online data exchanges.

Clients with diverse use cases are coming to him to build stuff, so he knows the importance of data quality. “When you talk data quality,” Rolf said, “quality issues are in both sides of the world—third party data and first party data.”

Feb 28, 201716:11
Technical Sessions 1: B2B to B2C Matching

Technical Sessions 1: B2B to B2C Matching

If you’re a B2B company without a B2C resource, you’re asking yourself, “How can we get more B2C data on here?” You could look for B2C marketing databases, but be warned. A B2C email marketer makes a lot of changes to their database that a digital marketer might not care to make.

In that case, why bother with matching B2B to B2C data?

In this first of Every Market Media’s short guides on translating technical data processes to real-world marketing applications, Rick Holmes unpacks the technical nugget of matching B2B data to B2C data.

 

Feb 21, 201708:50
18: Location Data: Why You Need to Know Where Your Customers Are w/ Brian Bachofner

18: Location Data: Why You Need to Know Where Your Customers Are w/ Brian Bachofner

MapAnything deals with location data, letting you know where your customers/prospects are.

It’s a different kind of data topic than we’re used to covering on this show, but it’s definitely just as interesting.

Listen in as Brian Bachofner, Head of Alliances at MapAnything, shares how location data can transform the way everyday sales reps succeed in their jobs.

Jan 31, 201709:01
17: Why Marketers Need Comprehensive Data in Their Toolbox w/ Dennis Arndt
Jan 26, 201710:50
16: How Privacy and Data Policies Differ in Europe w/ Karie Burt
Dec 27, 201612:16
15: How to Fail at Curating Relevant Prospects w/ Gal Har-Zvi
Dec 20, 201608:25
14: The Wild West of Contextual Marketing w/ Alan Osetek

14: The Wild West of Contextual Marketing w/ Alan Osetek

The metaphors are all real: Digital marketing is the Wild West, the final frontier, the Game of proverbial Thrones. But how do you win?

By using quality data to custom craft targeted profiles for programmatic advertising. At least, that’s one way.

Listen to Rick Holmes interview Alan Osetek, CEO of Digilant, a global programmatic solutions provider, and find out how not to fail when the stakes are almost as high as the competition.

Dec 15, 201610:56
13: How to Miss Out on Monetizing Your Data w/ Fran Green

13: How to Miss Out on Monetizing Your Data w/ Fran Green

What if you found out there was a frictionless program that could help you make money from the data you didn’t even know your company had?

People are missing out on tons of data because data monetization isn’t a smooth process or they aren’t even aware they have data of any value.

This episode of the Corporate Data Show is all about monetizing data. Rick Holmes interviews Fran Green, the President of Smart Data Solutions at ALC, about the “low hanging fruit” of monetizing data, as well as the next phases.

Dec 06, 201614:05
12: Create Your Own Job Accountability Chart w/ Bart Lorang
Nov 22, 201610:24
11: How to Break Through a Well-Fortified Inbox  w/ Rich Wilson
Oct 25, 201611:53
10: How Any Business Can Get the Most Out of Account-Based Marketing w/ Chris Golec
Oct 04, 201615:54
9: Data Aggregation: Human-Based vs. Machine-Based w/ Mark Godley
Sep 27, 201617:00
8: How to Balance Technology and the Human Element in Sales w/ Garth Moulton
Sep 20, 201616:32
7: Bigger Data Doesn’t Mean Better Data w/ Neil Glass
Sep 13, 201610:09
6: How Owler is Becoming the Go-To Data Provider through Analytics and Community 3 Components for Maximum Data Creation w/ Tim Harsch

6: How Owler is Becoming the Go-To Data Provider through Analytics and Community 3 Components for Maximum Data Creation w/ Tim Harsch

Technology has really changed the data game in the corporate world. Anything you need to know about any field is now available online.

But how do you know what sources you can trust?

This week on The Corporate Data Show we talked to Tim Harsch, the co-founder and head of product at Owler, which is now the second largest data provider and intelligence platform in existence, second to LinkedIn.

In fact, Owler recently hit a milestone of half a million active users and became the second largest business community to LinkedIn. This is extremely impressive considering they got their start in 2011.

If you’re asking yourself what caused Owler to become so successful so quickly, Tim explains something called the three legs of data creation.

Sep 06, 201610:53
5: 20% of Your Data Could Be Bad: Here’s How to Fix It w/ Bud Walker
Aug 30, 201610:20
4: A Sales Organization is Your Key to Effectively Marketing Your Business w/ Sean Kester

4: A Sales Organization is Your Key to Effectively Marketing Your Business w/ Sean Kester

In every market, there are ideal customers. Unfortunately, they’re all different. It’s how you market to differing clientele that sets you apart.

This week on The Corporate Data Show, we interviewed Sean Kester, from SalesLoft, which was founded to help in-house sales professionals be the best they can be in their jobs. Through the SalesLoft Prospector, companies can target leads by making a list of potential leads and turn their prospective accounts into customer accounts through a touch-flow model.

In order to reach the most potential clients, we should take a holistic approach to sales, focusing on sales organizations, not just sales teams.

Aug 23, 201612:56
3: 4 Things You Really Need to Know About Sales Intelligence w/ Michael Levy
Aug 09, 201635:57
2: How to Reach Out to 95% Fewer Prospects and Still Get the Same Results w/ Geoff Winthrop
Jul 26, 201615:33