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The Crux

The Crux

By Climb Marketing

Hosted by Climb Marketing, The Crux is a monthly discussion on digital marketing and advertising strategies, challenges, success stories, and trends. The show offers candid advice and actionable tactics to help marketing professionals and business owners confidently achieve their goals for online traffic, visibility, and leads.
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Copywriting Tips for B2B Websites

The CruxDec 23, 2021

00:00
20:22
Copywriting Tips for B2B Websites

Copywriting Tips for B2B Websites

In episode 23 of The Crux, Taylor and David discuss some of the major copywriting challenges for B2B websites, and offer tips for addressing your target audience's questions, problems, and pain points with website copy. The discussion also covers how to write website copy that appeases potential customers and search engines alike.

Dec 23, 202120:22
Creating Impactful B2B Email Marketing Campaigns (with Emily McGuire of Flourish & Grit)

Creating Impactful B2B Email Marketing Campaigns (with Emily McGuire of Flourish & Grit)

In episode 22 of The Crux, Emily McGuire, Founder and Chief Email Marketer of Flourish & Grit, joins the show to share B2B email marketing tips. The discussion covers effective content types for B2B email campaigns, how to approach email marketing for niche or highly technical industries, how to address long sales cycles with email, how to humanize email data, and tactics to avoid in B2B campaigns.

Nov 09, 202124:28
Ensuring Your Google Ads Placements Match Your Company’s Values

Ensuring Your Google Ads Placements Match Your Company’s Values

In this episode, David, Riley, and Jeremy discuss how to manage ad placements for the Google Display Network, and outline ways to ensure your advertisements won’t be displayed on web properties you wouldn’t want your company to be affiliated with.

Oct 27, 202128:12
Future-Proofing Your Website for Search Algorithm Updates

Future-Proofing Your Website for Search Algorithm Updates

In this episode of The Crux, David and Taylor discuss ways to future-proof your website and mitigate the risk of losing organic traffic and search engine visibility due to algorithm updates.

Sep 21, 202124:48
Adding a Human Element to Your Marketing Campaigns
Jul 02, 202125:02
Fractional Staffing for Digital Marketing Roles

Fractional Staffing for Digital Marketing Roles

In this episode of The Crux, David and Jeremy discuss fractional staffing for digital marketing specialist roles and the advantages and disadvantages of hiring fractional employees.

Jun 16, 202122:46
Website Design Strategy (with Ross Johnson of 3.7 Designs)

Website Design Strategy (with Ross Johnson of 3.7 Designs)

In episode 17 of The Crux, we host our first guest - Ross Johnson of 3.7 Designs. David and Ross discuss website design strategy and how to build websites that meet business objectives and marketing needs. The discussion also covers the research and discovery process for web design projects, the need to understand user personas and the customer journey, and the strategic components that make a new website launch a success.

Apr 30, 202129:54
What Is "SEO-Friendly" Website Design?

What Is "SEO-Friendly" Website Design?

If you’ve ever worked on a new website project, you’ve probably come across web development agencies that claim to have "SEO built in" to their websites or that they offer "SEO-friendly" websites. But what do these claims actually mean? In this episode of The Crux, David and Taylor share their experiences with “Built-In SEO” claims from web developers and give marketers some advice on vetting website proposals for SEO details.

Mar 30, 202115:32
Google Ads is Updating Broad Match Modifier & Phrase Match Keywords
Feb 25, 202124:06
Want to Start a Podcast? Here's What We Learned in Our First Year

Want to Start a Podcast? Here's What We Learned in Our First Year

In episode 14 of The Crux, David Oltean and Jeremy Lopatin discuss the mistakes and successes they've had over the first year of recording a podcast. The discussion outlines the importance of defining a purpose, target audience, and format for podcasts, and includes advice for new podcasters on set up, recording remotely, and mixing and mastering.

Feb 01, 202123:56
Predicting Digital Marketing Trends in 2021

Predicting Digital Marketing Trends in 2021

In episode 13 of The Crux, the Climb Marketing team reviews the major digital marketing shifts and news in 2020, and predicts upcoming trends and changes in 2021.

Dec 29, 202028:30
Preparing for Core Web Vitals

Preparing for Core Web Vitals

In episode 12 of The Crux, Climb Marketing's SEO team discusses Google's Core Web Vitals metrics, and offers tips for preparing websites for the Core Web Vitals rollout in May of 2021.

Dec 01, 202026:50
Planning Your 2021 Digital Marketing Budget
Oct 28, 202029:40
Diagnosing Paid Search Accounts and Common Mistakes
Sep 29, 202026:16
Essential Google Analytics Skills for Digital Marketers
Aug 24, 202026:20
Staffing Your In-House Digital Marketing Team

Staffing Your In-House Digital Marketing Team

In episode 8 of The Crux, David Oltean and Jeremy Lopatin discuss which digital marketing practices should be outsourced vs. kept in-house. Topics discussed include digital marketing strategy, content marketing, creative, social media, email marketing, web design, SEO, advertising, and analytics.

Jul 26, 202029:04
SEO Pet Peeves

SEO Pet Peeves

In episode 7 of The Crux, Taylor Caldron and David Oltean discuss their biggest SEO pet peeves, including website design shortcomings, shady sales practices, link-buying schemes, and annoying lingo.

Jun 19, 202022:16
Digital Marketing Strategy During COVID-19

Digital Marketing Strategy During COVID-19

In The Crux's 6th episode, Jeremy Lopatin and Robbie Bolog discuss the challenges for B2B digital marketers during the COVID-19 pandemic, including budget cuts, advertising messaging during a crisis, the shift away from in-person sales activities, and where to allocate spend and resources.

Apr 13, 202025:41
SEO in 2020: Algorithm Updates, Featured Snippet Changes and Trends

SEO in 2020: Algorithm Updates, Featured Snippet Changes and Trends

In episode 5 of The Crux, Taylor Caldron and David Oltean of Climb's SEO team discuss Google's recent search algorithm updates, changes to featured snippets and SEO trends to expect in 2020.

Mar 20, 202022:54
How to Hire a Digital Marketing Agency
Feb 19, 202022:46
Organizing Paid Search Accounts

Organizing Paid Search Accounts

In the Crux's third episode, Robbie Bolog and Riley Duncan of Climb Marketing's Digital Advertising team discuss their approach to structuring Paid Search accounts for streamlined management and positive results.

Jan 15, 202020:16
Where to Start with SEO Research and Discovery
Dec 13, 201916:55
Conversion Rate Optimization (CRO) for B2B Websites

Conversion Rate Optimization (CRO) for B2B Websites

In the first episode of The Crux, David Oltean and Robbie Bolog of Climb Marketing introduce the podcast and discuss common issues with conversion rate optimization (CRO) for business-to-business websites.

Nov 11, 201922:19