Hosted by Climb Marketing, The Crux is a monthly discussion on digital marketing and advertising strategies, challenges, success stories, and trends. The show offers candid advice and actionable tactics to help marketing professionals and business owners confidently achieve their goals for online traffic, visibility, and leads.
In episode 9 of The Crux, David Oltean and Jeremy Lopatin discuss which digital marketing practices should be outsourced vs. kept in-house. Topics discussed include digital marketing strategy, content marketing, creative, social media, email marketing, web design, SEO, advertising, and analytics.
In episode 7 of The Crux, Climb Marketing's new Director of Digital Advertising, Hubert Sawyers III, shares the story behind his path into digital marketing, a few favorite past projects, and some of the guiding principles behind his approach to advertising.
In The Crux's 6th episode, Jeremy Lopatin and Robbie Bolog discuss the challenges for B2B digital marketers during the COVID-19 pandemic, including budget cuts, advertising messaging during a crisis, the shift away from in-person sales activities, and where to allocate spend and resources.
In the Crux's fourth episode, Robbie Bolog and Climb Marketing President Jeremy Lopatin discuss reasons to consider hiring a digital marketing agency and how to determine if a prospective agency is the right partner for your company.
In the Crux's third episode, Robbie Bolog and Riley Duncan of Climb Marketing's Digital Advertising team discuss their approach to structuring Paid Search accounts for streamlined management and positive results.
In The Crux's second episode, Taylor Caldron and David Oltean of Climb Marketing's SEO team discuss their initial approach and thought process when diagnosing the state of Search Engine Optimization on a website.
In the first episode of The Crux, David Oltean and Robbie Bolog of Climb Marketing introduce the podcast and discuss common issues with conversion rate optimization (CRO) for business-to-business websites.