The B2B e-commerce talk

Special Episode! Arno takes a look at the latest IT report on B2B e-commerce. He highlights the main takeaways from "The Ripple Effect of Misaligned B2B E-Commerce" and provides solutions on how to not go over-budget when choosing a B2B web store and beyond. Check out the report here: https://www.sana-commerce.com/report/ripple-effect-misaligned-b2b-e-commerce/

In this episode, Arno and Emilie discuss how IT leaders can perform commercial functions simply by choosing the right vendors for their B2B software. They dive deep into how IT can have direct impact on conversions based on how they utilize their B2B e-commerce web store. Gone are the days when IT was just a support team. Now IT can make decisions that affect the entire business model of their organization.

Arno talks with Willem Pretorius from Montego Pet Nutrition about the recent success this tech-forward team has experienced. By integrating their web store with their ERP, the IT manager was able to automate processes such as price changes to save his team time and budget. Budget that could then be put to use through smart, analytics-based marketing for greater ROI.

Mark Lenssen from flooring wholesaler Cotap explains how his organization was able to achieve remarkable revenue growth by prioritizing a smoother CX experience for their more traditional B2B clients, while leading the flooring industry into the digital era with 3D planning tools consumers can access

Your IT best practices and business standard operating procedures may change slowly, but the labor market changes fast. This edition of the Tech Talk is all about capturing legacy knowledge at businesses that are still in the midst of their digital transformation. Listen in to hear how some of the best IT leaders globally are moving away from analog processes with loose worksheets and documents, and are leveraging tools to grow their knowledge base.

In this episode, Arno sits down for a solo chat about the challenges and benefits of moving all business software to SaaS. He talks about how eliminating server liability is one of the most important undertakings an IT Leader can make, how to make choices about B2B software, and how to make the change without taking redundant steps or making errors.

In this episode, Arno talks with Alberto from Hawk research labs. Discover how integrating their e-commerce solution has helped manage B2B complexities through automation, which has allowed for this IT manager to run a one-man show.  During this IT Stand Up we will explore how implementing the right solution can offer you the full package for your business. Less maintenance, more time for innovation, all wrapped up in a blanket of support.

In this episode, Ronnie Hollemans of Polvo sits down with Arno to discuss how he leverages Polvo's traditional structure to introduce smarter tech solutions that make his IT department a visionary arm of the company because it contributes so greatly to ROI and other business goals. Hollemans illustrates how IT professionals can become trailblazers by looking beyond just solving tickets.

Arno chats to Mikolaj and Jonathan from Genesis Imports about how their switch to an integrated e-commerce solution helped them focus on their priorities like security and cloud migration with a software that is easy for designers and marketers to use for their roles. Listen to this stand-up to hear how this low-maintenance solution allowed these IT professionals accomplish more... fast.

Business and commercial voices are dominant in the conversations around B2B e-commerce. I want to inspire IT leaders to share their vision of a technology-driven future that will help their organization to become more customer centric, more reliable and evolve constantly.

In this episode, Nathan Ayres from Labelmaster chats with Arno about how integrating his e-commerce solution was one his best decisions. Integration automated several manual processes without any wasted resources. Listen to the chat to find out how Nathan made his job easier.

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Analytics can help e-commerce organizations in a variety of industries improve many aspects of their business, including acquisition, retention, sales, and more. Understanding analytics doesn’t have to be difficult once you know what to look for. A deeper understanding of the data surrounding your business can help your company overcome challenges in your industry and grow your revenue. 

This week we speak with Maciej Zawadzinski, CEO of Piwik PRO. For those who might not be familiar with Piwik PRO, they are an analytics suite with a focus on user privacy and data security – or as they prefer to think about it, the perfect alternative to Google Analytics. Our second guest for today is Wouter van Weelderen, Chief Services Officer at Sana Commerce. Sana Commerce is an e-commerce platform designed to help manufacturers, distributors and wholesalers succeed by fostering lasting relationships with customers who depend on them.

In this episode we caught up with Ian Brodie, he’s been named as one of the "Top 50 Global Thought Leaders in Marketing and Sales" by Top Sales World Magazine and as one of the "Resources of the Decade" for professional services marketing by Raintoday.com. His book "Email Persuasion" has been the #1 selling book on email marketing for the last 5 years on Amazon globally and has over 200 five-star reviews. 

During our conversation, we walk through Ian's journey in email marketing and how he hopes to affect change for clients in their email strategy. We learn about some of the pitfalls to avoid in email marketing and get valuable tips on how B2B companies can increase engagement. Ian also spoils us by spilling details of his hit book, "Email Persuasion."