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The e-commerce talk

The e-commerce talk

By The e-commerce talk
The B2B e-commerce talk podcast teaches B2B businesses how to thrive online and build long-lasting relationships with your customers.
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The ins and outs of persuasive e-commerce

The e-commerce talk

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Inventory management for e-commerce businesses: What you need to know
Inventory management is a way to oversee B2B purchases, manage stock, fulfill orders, and analyze product trends. It has been a crucial part of traditional business operations — allowing business owners to see what products are needed when to restock and which ones aren’t selling well. The number of inventory warehouses in the United States is on a steady incline. Because of the growing popularity of utilizing a warehouse to store stock, it is important to focus more on inventory management than ever before.  Listen to this week's episode for more or read our full explanation here.
04:54
October 5, 2021
The importance of a product data management system in e-commerce
When you implement an integrated e-commerce software system that connects your PDM system with your organization’s ERP data, you may save yourself and your staff time and frustration sifting through unorganized data. PDM allows for a streamlined and simple customer experience, which can increase sales and improve brand reputation when implemented and leveraged properly. Listen to learn more about how a PDM system works and the benefits of integrating this system into your e-commerce. Discover more on the topic.
04:47
September 28, 2021
What is international e-commerce and why does it matter for your business?
Brick and mortar and online-only shops alike can explore new audiences with the rise of international e-commerce. After acquiring an integrated e-commerce solution, there are various benefits to enjoy, such as increased brand visibility and an expanded customer base. Listen in to this week's episode for 5 tips on how best to expand your business to new markets across the globe in a scalable way.  For more information read more on international e-commerce.
04:11
September 21, 2021
A guide for the transition from brick-and-mortar to online
If you operate a brick-and-mortar store and are considering transitioning into an e-commerce operation, you want to go about the process thoughtfully. Here are 10 essential factors you’ll want to consider before you move your brick-and-mortar store online. Read the full content here: Moving from offline to online.
05:32
September 14, 2021
E-Commerce Analytics: How to get the most out of your e-commerce solution
E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Analytics can help e-commerce organizations in a variety of industries improve many aspects of their business, including acquisition, retention, sales, and more. Understanding analytics doesn’t have to be difficult once you know what to look for. A deeper understanding of the data surrounding your business can help your company overcome challenges in your industry and grow your revenue.  This week we speak with Maciej Zawadzinski, CEO of Piwik PRO. For those who might not be familiar with Piwik PRO, they are an analytics suite with a focus on user privacy and data security – or as they prefer to think about it, the perfect alternative to Google Analytics. Our second guest for today is Wouter van Weelderen, Chief Services Officer at Sana Commerce. Sana Commerce is an e-commerce platform designed to help manufacturers, distributors and wholesalers succeed by fostering lasting relationships with customers who depend on them.
25:48
August 31, 2021
The best targets for your omnichannel marketing to reach B2B customers
In the digital age, it’s important to have a robust online presence that makes it easy for potential customers to find and interact with you. In particular, millennials who are joining the market as purchasing decision-makers in the buying process may be more comfortable interfacing with B2B businesses online. In addition to helping you better connect to your customer, omnichannel marketing can also help keep your business streamline and organized. Listen to this week's bonus episode for more details about building an omnichannel marketing strategy with key targets in mind. Or you can read the full-length blog here.
06:06
August 24, 2021
5 B2B e-commerce marketing strategies to drive conversions
This week's bonus episode is all about marketing strategies to help B2B businesses drive conversions. By successfully implementing these e-commerce marketing tactics, your e-commerce website will stand out from others and motivate customers to buy more. For a more in-depth look, you can find our latest blog on the topic below.  5 B2B e-commerce marketing strategies to drive conversions
08:06
August 17, 2021
E-commerce analytics 101: What to look for and why they're important
E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Analytics can help e-commerce organizations in a variety of industries improve many aspects of their business, including acquisition, retention, sales, and more. Understanding analytics doesn’t have to be difficult once you know what to look for. A deeper understanding of the data surrounding your business can help your company overcome challenges in your industry and grow your revenue. To read more, check out our blog post on this topic.
06:08
August 10, 2021
5 strategies to grow your e-commerce business revenue
In the current online shopping market, new products or services pop up often and no matter how innovative or attractive your product, it takes a targeted marketing campaign to succeed in e-commerce. As a business owner, a top priority should be creating a marketing strategy that helps you to outpace your competitors, and here are 5 strategies that you can consider. For the full list of our suggested strategies visit 10 strategies for e-commerce business revenue growth. If you have any questions, reach us at ecommercetalk@sana-commerce.com.
04:32
August 3, 2021
Technologies every e-commerce site needs
This week's first episode of our new installment, The Tips, Tricks and Guides for Better E-Commerce, kicks off with great high-level information. We dive into the technologies that every e-commerce site needs in this new digital-first world. As we saw in 2020, ignoring the technology that can support your business online will no longer hold up against your competitors and in fact, if you're just getting started you're already behind.  Find out how you can catch up with this episode and for even more information check out our blog on the topic. If you have any questions, reach us at ecommercetalk@sana-commerce.com. 
03:54
July 27, 2021
Season 2: Welcome Back
As we kick off this new season, we will continue on our journey of speaking with experts of their B2B e-commerce lane; but we would also like to introduce a new weekly installment, The E-Commerce Talk proudly presents The Tips, Tricks, and Guides to better e-commerce series.  As always, if you have any comments or questions you can reach us at ecommercetalk@sana-commerce.com. 
01:27
July 21, 2021
Misconceptions about B2B email marketing with Ian Brodie
In this episode we caught up with Ian Brodie, he’s been named as one of the "Top 50 Global Thought Leaders in Marketing and Sales" by Top Sales World Magazine and as one of the "Resources of the Decade" for professional services marketing by Raintoday.com. His book "Email Persuasion" has been the #1 selling book on email marketing for the last 5 years on Amazon globally and has over 200 five-star reviews.  During our conversation, we walk through Ian's journey in email marketing and how he hopes to affect change for clients in their email strategy. We learn about some of the pitfalls to avoid in email marketing and get valuable tips on how B2B companies can increase engagement. Ian also spoils us by spilling details of his hit book, "Email Persuasion."
46:15
May 27, 2021
How to optimize your B2B e-commerce content with Christoph Trappe
In this episode, we talk about B2B e-commerce with Christoph Trappe, content strategist extraordinaire, host of the Business Branding Podcast, 3x author, and owner of the Authentic Storytelling blog. This episode will teach you all you need to know about creating content that sticks with your audience.  You can learn more about Christoph's new book "Going Live" here.  Music by DanoSongs
37:41
March 17, 2021
#HowB2CCompaniesWin: The baby’s corner – how to promote yourself
In the “#HowB2CCompaniesWin” series, we are talking to companies who have web stores and are implementing strategies that work. Today’s guest Sonia Pypaert the Managing Director and Founder of “The baby’s corner” has certainly proven herself an expert in promoting her brand on social media.  Music by DanoSongs
33:41
February 26, 2021
LinkedIn masterclass for B2B businesses
If you're looking to expand your e-commerce business by using LinkedIn or if you're already using LinkedIn this episode is a great way to learn how you can increase your brand effectiveness by using LinkedIn. Music by DanoSongs
31:12
January 29, 2021
Tech Talk: Discussing all things digital disruption
Think you understand how disruption has changed the game? Think again. Get only the insights that matter – with a particular lens on digital disruption in B2B. We discuss what disruption in 2020 has changed for B2B businesses. What familiar challenges remain in spite of disruption, and how you can maximize your business agility. Music by DanoSongs
26:38
December 17, 2020
Content marketing rules for B2B e-commerce marketers
In this episode, we talk to Olivia De Beukelaer a B2B content marketing expert.  Tune in to learn more about Olivia's 5 content “rules”.  Music by DanoSongs.
23:55
December 3, 2020
B2B e-commerce trends in 2021 and beyond
In this episode, we're talking to Sana Commerce's Chief Product Officer Arno Ham and Head of Product Louis van Roessel about the trends shaping B2B e-commerce in 2021 and beyond. Listen to this episode to get your B2B business ready for 2021. Curious to learn more about our 2021 trends? Check out Arno's full predictions in his blog. Music by DanoSongs
45:39
November 20, 2020
The ins and outs of persuasive e-commerce
In this episode we interview Guido Jansen he’s the host of the CRO café podcast, he’s a psychologist, and he’s worked in the e-commerce industry for many years. Guido talks us through "Ins and Outs of Persuasive E-Commerce".
36:14
November 5, 2020
How a digital investment armored Diversey against disruption
The first guest in our #HowB2Bbusinesseswin is Diversey. We talk to Rob Hoogendijk the European e-commerce manager at Diversey to find out how their investment armored them against disruption. Listen to the episode to hear how Diversey overcame the COVID-19 lockdown with the power of e-commerce. Music by DanoSongs
26:13
October 22, 2020
Evidence-based marketing tips for B2B e-commerce
In this episode, we talk to Thomas McKinlay the founder of Ariyh about evidence-based marketing tips for B2B e-commerce.  Ariyh is a start-up that provides marketing tips based on the latest research from the top business schools.  Music by DanoSongs
29:26
October 8, 2020
B2B social media marketing tips from an expert
Sana Commerce's social media specialist Catharina breaks down the basics of B2B social media marketing and talks you through the benefits of having a B2B social media strategy. Music by DanoSongs
13:53
August 20, 2020
Item West: Winning back clients by focusing on the relationship, not the transaction
Sana CEO, Michiel Schipperus sat down with the CEO at Item West to discuss why a focus on the customer experience ultimately drives the necessary innovation for a lasting business. Music by DanoSongs
27:39
August 6, 2020
How to: Lower your e-commerce TCO with an online sales channel built for your ERP
In this episode we the 5 key problem areas when it comes to your total cost of ownership that most e-commerce clients’ find limiting: - Unexpected implementation costs - Disconnected legacy tech stack - Loss of revenue from a slow time-to-market strategy - Flexibility to scale - Inefficiency and costly challenges of manual upgrades We also talk about solutions to tackle the above-mentioned challenges and how to lower your e-commerce total-cost-of-ownership with an online channel built for your ERP!
13:26
July 23, 2020
Trade revenue mangement and B2B e-commerce
In today's episode, we are going to be talking about Trade Revenue Management with expert Chris Spence from Flintfox. Discussing what the term means, and why your B2B businesses should care about having complex pricing in an e-commerce environment.
18:57
July 9, 2020
The COVID-19 guide for B2B businesses
As so many businesses worked to shift their focus in these uncharted waters, we found there were 3 key themes that needed to be addressed: supply chain optimization, customer experience, and business agility. This episode will be a rendition of that masterclass where you will hear all about: • How to address the supply chain optimization and customer experience challenges stemming from the COVID-19 outbreak • Why (and how) to better prepare your business for unexpected disruptions with a reliable e-commerce solution. • What challenges your business may face after the storm settles
21:39
June 25, 2020
The e-commerce talk intro
Whether you know the ins and outs of e-commerce or you are simply a newcomer looking to learn, one fact we can all agree on is that e-commerce plays an important and deep-seated role in the B2B landscape. This is the podcast for you. Music by DanoSongs
01:20
June 16, 2020