The Entrepreneurial You

Welcome to another captivating episode of the Entrepreneurial You podcast! I'm your host, Heneka Watkis-Porter.

In today's episode, we're privileged to host someone synonymous with groundbreaking business thought leadership – Faisal Hoque. He's a three-time winning founder and CEO, author of bestselling books, and a philanthropist supporting multiple myeloma cancer research. Faisal is the founder of SHADOKA, NextChapter, and other transformative companies. As a strategic partner for CACI, he plays a crucial role in U.S. national security. Welcome, Faisal Hoque!

Discussion Highlights: Trailblazing Transformation with Faisal Hoque

1. Industry Reinvention:

• Question: If you could reinvent any industry overnight, which would it be and why?
• Faisal's insights on reshaping industries for sustainable impact.

2. Entrepreneurial Journey:

• Question: How did your journey lead to becoming a three-time winning founder and CEO?
• Faisal shares critical moments in his entrepreneurial journey, offering valuable lessons.

3. Transformational Ideas:

• Question: Share a transformational moment where your ideas reshaped a business or industry.
• Faisal's anecdotes on driving innovation bring about significant change.

4. Balancing Innovation and Sustainability:

• Question: How do you balance innovation and sustainability in your ventures?
• Faisal's approach to ensuring innovation is harmonized with long-term sustainability goals.

Connect with Faisal Hoque - faisalhoque.com or via LinkedIn

Closing Remarks:

A heartfelt thank you to Faisal Hoque for sharing his transformative journey! Listeners implement these insights for lasting change. More wisdom is coming your way on The Entrepreneurial You podcast. Until next time, this is Heneka Watkis-Porter signing off.

Stay inspired, refine your skills, and listen to more episodes as we nurture your entrepreneurial spirit. Remember, your journey to success is uniquely yours.

Affirmation:

I catalyze positive change, creating transformation ripples in every endeavour.

The Entrepreneurial You podcast recently featured Randy Crane, also known as The Fearless Marketer, who has over 40 years of experience in leadership and marketing. Here are some engaging show notes summarizing the key points discussed in the episode: 

Earning the Title "The Fearless Marketer": Randy Crane earned the title "The Fearless Marketer" through his innate sales and marketing skills and ability to connect with customers. His marketing approach is based on emotional marketing strategies and delivering real customer value.

Welcome to another captivating episode of The Entrepreneurial You podcast! I'm your host, Heneka Watkis-Porter. Today, we have the privilege of delving into the world of leadership and navigating the complexities of VUCA Times with the insightful Evan Tzivanakis, the author of Leading In VUCA Times.

Embracing Uncertainties

Evan Tzivanakis has been instrumental in empowering countless individuals and businesses to thrive in the face of volatility, uncertainty, complexity, and ambiguity (VUCA) in today's dynamic business landscape. 

His book emphasizes the challenges of navigating a VUCA landscape and shares practical strategies for leaders facing these uncertainties. 

Holistic Perspective

As a capability manager, business consultant, and university lecturer, Evan offers his audience a holistic perspective, a unique blend of practical experience and academic knowledge. 

Advice for Entrepreneurs

For entrepreneurs seeking to lead effectively in today's dynamic business environment, Evan Tzivanakis provides valuable insights and advice, making this episode a must-listen for anyone looking to thrive in the face of VUCA. 

Connect with Evan

The Entrepreneurial You podcast, hosted by Heneka Watkis-Porter, recently featured Peter Schroeder, an award-winning DJ and tech entrepreneur. The episode delved into Peter's journey from the music industry to the world of technology, highlighting his resilience and success despite facing challenges such as a plane crash.

Introduction:

In this episode of The Entrepreneurial You podcast, we had the privilege of hearing from Peter Schroeder, an extraordinary individual who has left an indelible mark on the music and technology industries. From his meteoric rise as a DJ with over 20 platinum records to his groundbreaking venture, Telzio, Peter's story is a testament to passion, innovation, and unwavering determination. 

Key Highlights:

• Musical Influence on Entrepreneurship: Peter shared how his background in music profoundly influenced his approach to entrepreneurship, fostering creativity and a unique perspective on innovation.
• Navigating the Intersection of Technology and Business: Despite challenges, Peter successfully steered Telzio through partnerships with industry giants like Facebook, Samsung, and Airbnb, demonstrating his adeptness at merging technology and business.
• Resilience in the Face of Adversity: Peter's strength, exemplified by his continued success after a harrowing plane crash, inspires aspiring entrepreneurs worldwide.

Connect with Peter:

Welcome to another episode of The Entrepreneurial You podcast, where we dive into the world of women's hormones and gut health with Lahana Vigliano, the CEO and founder of Nuvitru Wellness. Lahana is a board-certified clinical nutritionist passionate about helping women find the root cause of their symptoms, even if they have been dismissed by healthcare before. Her company, Nuvitru Wellness, specializes in women's hormones and gut health, using functional medicine lab testing to personalize the patient's journey.

In this episode, Lahana shares her insights on:

Inspiration: 

Lahana was inspired to specialize in women's hormones and gut health after realizing that her patients' issues tended to fall into two categories: gut health and hormones. She wanted to help women understand that there is a root cause for their symptoms and that they can be addressed through functional medicine.

Functional Medicine Lab Tests: Lahana explains how functional medicine lab tests personalize patients' health by comprehensively understanding their unique needs. These tests help identify hidden root causes and guide the development of personalized treatment plans.

Work-Life Balance: Lahana discusses how her passions for natural remedies and romance books contribute to her work-life balance, allowing her to stay inspired and focused on her mission.

Final Thoughts: Lahana encourages listeners to prioritize their well-being and seek professional help. She emphasizes the importance of understanding the root causes of their symptoms and working towards a personalized, holistic approach to health.

Jeff Barnes, a former US Navy Nuclear power plant operator, Navy diver, and business growth expert, has a wealth of experience in technology, operations, and marketing. He discussed various aspects of his career and expertise in a podcast interview. Here are the key points from the interview: 

When asked about the similarities between his Navy background and tech background, Jeff Barnes highlighted the importance of discipline, attention to detail, and the ability to perform under pressure as common traits that have been valuable in both domains. 

Fundamental Principles for Business Scaling

Jeff emphasized the universal applicability of certain fundamental principles in helping businesses scale to 8 and 9-figure valuations. These include the significance of efficient systems, strategic automation, and a strong focus on marketing and operations. 

Memorable Success Story

As the chairman of Angel Investors Network, Jeff shared a memorable success story where his guidance significantly contributed to a company's growth and success.

Military Background's Influence on Business and Philanthropy

Jeff discussed how his military background has influenced his approach to business and philanthropy, emphasizing the values of teamwork, leadership, and resilience that he acquired during his time in the Navy. 

Advice for Aspiring Entrepreneurs

As a mentor, Jeff often advises aspiring entrepreneurs to focus on continuous learning, strategic planning, and building strong, collaborative teams to achieve success, freedom, and autonomy in their entrepreneurial endeavours.

Final Thoughts

For more information about Jeff Barnes and his work, you can visit his pages:

Welcome to another exciting episode of the Entrepreneurial You podcast, where we have the pleasure of hosting Mikael Dia, a digital marketing expert and the founder of Funnelytics. In this episode, Mikael shares his insights on scaling businesses and simplifying marketing strategies. 

Entrepreneurial Journey and Digital Marketing

Mikael's journey into digital marketing began with his passion for efficient growth. He successfully transformed IIFYM and White Coat Digital, achieving remarkable revenue milestones. Based in Toronto with his family, Mikael's innovative focus catapulted Funnelytics to success, garnering 50,000 users and $1.4 million in revenue within ten months.

Funnelytics and the Idea

Funnelytics is an innovative tool that simplifies marketing by aiding marketers in understanding customer journeys, proving ROI, and optimizing funnels. Mikael recognized the need for a visual tool to help marketers navigate the complex world of digital marketing.

Scaling Businesses to Seven Figures

Some key strategies that contributed to Mikael's success in scaling businesses to seven figures include: 

1. Focusing on efficiency and growth.
2. Building a solid team and delegating tasks.
3. Continuously learning and adapting to the evolving landscape.

Future Trends in Digital Marketing

In the dynamic world of digital marketing, Mikael sees the following trends shaping the future:

1. Increased focus on data-driven decision-making.
2. The rise of artificial intelligence and machine learning.
3. Greater emphasis on personalization and customer experience.

Welcome to another captivating episode of "The Entrepreneurial You" podcast! I'm your host, Heneka Watkis-Porter. Today, we have a franchising virtuoso—Lance Graulich, the esteemed 'King of Franchising.' Let's delve into the enthralling world of franchising and gain invaluable insights from the master himself.

Unveiling the Franchise Dreamland

In this episode, we embark on a thought-provoking journey with Lance Graulich, a franchising trailblazer. Our conversation transcends the ordinary as we explore the intricacies of the franchise universe and unravel the secrets behind its unparalleled success.

Key Discussion Points

1. The Inspiration Behind Royalty: Lance shares the driving force that propelled him to become the 'King of Franchising,' shedding light on the passion and vision that fuel his remarkable journey.
2. Tales of Triumph: Prepare to be inspired as Lance unveils a memorable success story from his odyssey of transforming individuals into thriving franchise owners. His work's impact resonates through the triumphs of those who have embraced the franchise model.
3. Democratizing Business Ownership: Franchising, as elucidated by Lance, serves as a gateway to making business ownership more accessible, particularly for aspiring entrepreneurs. His insights offer a compelling perspective on the inclusive nature of the franchise landscape.
4. Forecasting the Franchise Frontier: Peer into the future of the franchising industry as Lance shares his astute observations and prognostications regarding the emerging trends that are set to shape the franchise domain.
5. Parting Words of Wisdom: Our journey culminates with Lance's final thoughts, which encapsulate the essence of our conversation and leave an indelible imprint on the entrepreneurial spirit.

Connect with Lance Graulich

Welcome to another episode of The Entrepreneurial You podcast, where we delve into entrepreneurship and success. I'm your host, Heneka Watkis-Porter, and today, we have a special guest, Michael Tucker, who has revolutionized how entrepreneurs approach income and influence building. Let's dive into the key highlights of our conversation.

Michael Tucker has achieved the extraordinary feat of condensing years of income and influence building into just days for his clients. His innovative approach to virtual events and digital marketing has redefined the traditional timeline for success. 

Pivotal Success Story

During our discussion, Michael shared a pivotal moment where his strategies led to an unexpected success story. The impact of his methods goes beyond conventional outcomes, offering a fresh perspective on rapid growth.

Critical Elements for Speedy Growth

Michael outlined the essential elements for entrepreneurs seeking rapid growth that should be the focus of their efforts. His insights provide a roadmap for those looking to expedite their journey towards success in the online business world.

Overcoming Virtual Events and Digital Marketing Hurdles

Many entrepreneurs are concerned about navigating the challenges of virtual events and digital marketing. Michael's tips and strategies offer valuable guidance for overcoming these hurdles, empowering individuals to tackle obstacles confidently.

Final Thoughts

As we concluded our conversation, Michael shared his final thoughts on unleashing the power of rapid growth strategies. His closing remarks encapsulated the essence of our discussion, leaving the audience inspired and motivated to apply these insights to their entrepreneurial pursuits.

Connect with Michael Tucker

Welcome to another episode of The Entrepreneurial You Podcast, where we help you unleash your entrepreneurial spirit. I'm your host , Heneka Watkis-Porter. A warm welcome to all our new listeners and a big up to our dedicated followers – you rock! Today, we have an award-winning keynote speaker and business coach to share his journey.

Welcome to The Entrepreneurial You podcast, where we help you to unleash the entrepreneurial spirit in you. I'm your host , Heneka Watkis-Porter. A warm welcome to all our new listeners and a big up to our dedicated followers – you rock! Last week, my guest was Brian Lawrence, a content marketing consultant, educator, and entrepreneur who joined us to share his insights and experiences at the crossroads of innovation.

About The Guest:

Crystal Daye is an award-winning author, international speaker, corporate trainer, and brand strategist. She is the CEO of Daylight Publishers and is on a mission to help new and emerging authors navigate the journey of writing, publishing, marketing, and monetising their books. Crystal is the host of the Daylight Show and the visionary behind the Reach Millions author event and the Kingdom Indie Author Award. She has been featured on numerous local and international platforms and was named a Yahoo Finance top book coach.

Summary:

Crystal Daye, CEO of Daylight Publishers, shares her insights and experiences in empowering authors and unleashing their potential. She discusses the power of storytelling and personal branding, the importance of mindset in promoting and monetising books, and the impact of media exposure on reaching a broader audience. Crystal also highlights the value of books as tools for building credibility, visibility, and income in various industries.

Key Takeaways:

• Crystal's pivotal moment in her authorial journey was becoming an Amazon bestseller within 48 hours of her book's release.
• Her business understanding and passion for personal branding led her to create Daylight Publishers, a platform for aspiring authors.
• Crystal's commitment to servant leadership influences her approach to guiding authors through the writing and publishing process.
• She leverages media exposure to build credibility, reach a broader audience, and generate leads for her coaching and publishing services.

Quotes:

• "Your voice is valuable. Your contribution to your book is valuable." - Crystal Daye.
• "Be willing to invest in yourself and get the help you need to accelerate your success." - Crystal Daye
• "Write a book that solves a problem and be solution-oriented in your approach." - Crystal Daye.
• "Utilise media exposure to build credibility, visibility, and income by having the right systems in place." - Crystal Daye

Thank you, Crystal, for sharing your wisdom and insights with us today. Your dedication to empowering authors goes beyond the pages of a book. For our listeners, connect with Crystal Daye on social media and visit DayeLight Publishers to explore the valuable resources she offers to authors seeking to elevate their writing careers.

Heneka Watkis-Porter here, your host from The Entrepreneurial You podcast and TV show. A warm welcome to all our new listeners and a big shoutout to our dedicated followers – you're truly the heart and soul of our community! Last week was about Unlocking Prosperity: Investing in the Future of the Caribbean with Damie Sinanan. Damie is in the position of Manager of competitiveness and Export Promotion with the Caribbean Export Development Agency. Today, we're talking about all things advancing diversity. 

My guest today is Andria Barrett. Andria Barrett is the Founder of The Diversity Agency and is an award-winning Entrepreneur. Her business offers coaching, speaking, training, and consulting services to business owners and non-profit organizations. She is also a Co-Founder of The Banker Ladies Council, which focuses on helping women-led entrepreneurs through mutual aid and teaching cultural sensitivity.

She serves as a board member of the Culinary Tourism Alliance, PACE (Project for the Advancement of Childhood Education), and Help A Girl Out (HAGO) and has been appointed as a member of Humber College's Program Advisory Committee (PAC).

Andria is a member of the Anti-Racism Advisory Committee with the Peel Regional Police and a famous Judge for awards, including the Canadian SME Awards and Canadian Mortgage Awards. She also leads the SheaMoisture DreamFund Grant program, awarding $50,000 to Black female entrepreneurs in Canada.

The Canadian SME named her one of the Most Inspiring Women Entrepreneurs & Business Leaders two years in a row, and she was the 2022 Rotman Family Entrepreneur of the Year.

Welcome to The Entrepreneurial You! Heneka Watkis-Porter here, your host from The Entrepreneurial You podcast and TV show. A hearty welcome to all our newcomers and a big shoutout to our loyal listeners – you rock! In our last episode, I dwent solo, giving an update in my curret situation. Today, get ready to dive into strategy and execution.

My guest today is Michelle O'Connor. Michelle has always been passionate about planning, as she believes it's the foresight of achieving one's desired goals. She not only plans on a business level but, being a mother and wife, does so on a day to day basis also. If you have a goal for your life Michelle knows how to help you think Strategically to ensure those goals are met. A believer in following one’s dream even when no one else is cheering you on, Michelle O’Connor has danced to the beat of her drum all the way from the inner city community to creating an abundant life from which she is now giving back to others. Michelle marries her Corporate experience and knowledge in Strategic Planning and Execution along with real life experiences to help Entrepreneurs push towards their goals. Once you decide to go forward towards anything you are passionate about, you will encounter obstacles and this is where her experience comes into play.

Welcome to The Entrepreneurial You! In this episode, I'm pulling back the curtain and giving you an exclusive sneak peek into what's been keeping me busy lately. I'll share it all with you, whether it's exciting new projects, personal adventures, or thought-provoking experiences. Join me as I open up about the latest chapter in my journey and provide a glimpse into my world. So, if you've ever wondered what I'm up to when the microphones are off, this episode is your backstage pass to find out. Stay tuned, and let's dive in!

She Leads

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💪 Grab your early bird tickets for the conference at bit.ly/sheleadsconference before October 1

Greetings, everyone! I am Heneka Watkis-Porter. I trust you have been enjoying the replay of the TV edition of The Entrepreneurial You. A special welcome to our first-time listeners and a shoutout to our dedicated followers - you are fantastic! This week, I am speaking with the cofounder of an online marketplace that connects homeowners with Local lawn care professionals. But first, I want to express my gratitude to our incredible sponsor, The Jamaica Stock Exchange, for their unwavering support. With that said, let's dive right in and meet our guests. Are you excited? Let's do this!

In this episode, my guest is Bryan Clayton CEO and co-founder of GreenPal, an online marketplace that connects homeowners with Local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of daily transactions.

Tanis Jorge is a serial tech entrepreneur and author of The Co-founder's Handbook and Founder of The Co-founder's Hub. With over 20 years of building startups, including one tech, "Unicorn," Tanis brings her expertise and experience to founders looking to build and grow a successful business and co-founder partnership.

In this podcast episode, we sit with serial tech entrepreneur and author Tanis Jorge to discuss the key factors contributing to building a successful co-founder partnership. With over 20 years of experience building startups and even having a unicorn, Tanis shares her insights on navigating the highs and lows of working with a co-founder. We delve into the importance of communication, trust, and shared values, as well as the potential pitfalls that can arise and how to avoid them. Whether you're a first-time or a seasoned entrepreneur, this episode is packed with valuable advice on cultivating a strong and productive co-founder partnership.

(0:00:00) - #GirlPower (10 Minutes)

The Entrepreneurial You host, Heneka Watkis-Porter welcomes Shiloh Johnson, the founder and CEO of ComplYant Technology Platform, a digital tax assistant tool. Shiloh is one of only ten black women to raise over ten million dollars in venture capital funding. After acknowledging the sponsors, the conversation shifts to Shiloh's background and the founding of ComplYant Technology Platform. The biggest challenges for small business owners managing taxes are lack of time, accruing late fees, and not treating the business like a business.

(0:09:50) - Taxation for Small Businesses (3 Minutes)

Taxes in America are location-based and multiple tiers of government authorities require payment of taxes and fees. A variety of deductions, grants, and credits are available to small businesses to incentivize economic growth. The registration process for businesses is not as difficult as many people think, and there are services to help guide people through it. Furthermore, budgeting and filing payments are important considerations for small businesses.

(0:12:49) - Securing Funding for Underrepresented Entrepreneurs (6 Minutes)

This portion of the conversation focused on how compliance technology platforms can help small business owners effectively manage their taxes. The platform provides users with an algorithm that can identify the various tax types that apply to their business and calendar those taxes out for the entire year. The platform provides budgeting systems and methods to save money to pay bills. The conversation then shifted to discuss the fundraising process for compliance and strategies for securing VC funding. The speaker advised underrepresented entrepreneurs looking to secure funding for their projects, suggesting that they work on themselves to present themselves confidently.

(0:18:47) - Confidence and Self-Belief in FinTech (8 Minutes)

A discussion on self-confidence and standing out in the business world was explored. It was noted that it is important to enter a room with confidence and not be afraid to be yourself - to be proud of who you are and your own culture. The conversation then shifted to the evolution of compliance since receiving funding and the plans for the future. It was mentioned that the goal is to make compliance simple for small business owners, with a focus on making it easy for them to answer yes or no questions and move on with their day.

(0:26:33) - Benefits of Compliance (8 Minutes)

Confidence plays a major role in securing funding for small businesses. This chapter explored the importance of fraud protection and compliance in the FinTech industry and discussed the impact of technology on small businesses. The conversation also focused on the lack of representation of Black women in the FinTech industry and how the founder of Compliance (Shiloh Johnson) is working to make a positive impact. Finally, listeners get a coupon code for a free trial of the Compliance product, as well as an invitation to send feedback and connect with the host on social media.

(0:00:00) - Non-Technical Course Creator (13 Minutes)

This week's episode features Alyssa Marshall, the cofounder of Owwlish, a software-as-a-service (SaaS) that helps non-technical creators embed online courses into their websites without the help of a developer. Alyssa shares the story of how she went from being a dentist to becoming an entrepreneur. She explains that while studying dentistry; she was exposed to Tim Ferriss' audiobook, which opened her eyes to the world of entrepreneurship and started her dreaming of alternative paths for her future. Alisa and her husband then brainstormed ways to make the process of managing an online course easier for her, which led to the creation of Owwlish.

(0:12:40) - Building Software for Nontechnical People (7 Minutes)

Owwlish, a learning management platform, was created to give nontechnical people an easier way to create and set up online courses without the need for a developer. It allows users to embed courses into their website with a snippet of code, without having to manage a second website experience for their course learners. Amish is the only platform that integrates with all nontechnical platforms, like Wix, Squarespace and Webflow, to help people to get their courses online without a lot of technical hassle.

(0:19:36) - Seamless Software Experiences (6 Minutes)

This conversation discusses the amount of development effort and thought that goes into creating software, and how that's often taken for granted. The speaker brings in their background as a former dentist to explain how this experience has influenced their approach to developing an educational platform - namely, their awareness of the user experience and their understanding of the needs of course creators. They also discuss how the 'reality distortion field' of Steve Jobs enabled him to create the Apple products we know and love.

(0:25:18) - Creating an Online Course (11 Minutes)

This conversation covers two main topics: attention to detail and working with people. Attention to detail is essential in dentistry, as a millimetre can be the difference between successful treatment and failure. The speaker also talks about perfectionism and how to shift it to 80% good enough. Working with people involves reading between the lines to understand their hopes, dreams, needs, and fears. Finally, advice is given to those wanting to create an online course but have limited technical knowledge: start simple, give yourself a tight deadline and don’t be afraid to make mistakes.

(0:36:38) - Software Development (5 Minutes)

Scaling Remote Staffing

This episode of The Entrepreneurial You podcast featured Rob Buffington, the owner of an accounting firm and a remote staffing company servicing homeowners association management companies. Rob discussed his journey into remote staffing and his strategies for managing employees remotely. He also reflected on his experiences in the property management space and explained how his early mistakes with employees led to successes with remote staffing. Additionally, Rob shared his thoughts on the Jamaican culture and the importance of providing support for employees

The Benefits of Remote Staffing

This conversation focuses on recognizing when something is wrong and how to effectively level up. It is discussed that the golden rule does not always apply when it comes to treating employees, as they often need the structure, check-ins, and training that the speaker does not. It is also discussed that when looking to make a change, it is best to look at it from the outside as if starting from scratch. The conversation then shifts to the advantages of remote staffing, specifically in Mexico with its proximity to the United States and the pleasant customer service experience customers receive when speaking with employees.

Remote Staffing Solutions for Businesses

This conversation explored the idea of remote positions and the potential cost savings associated with these positions. The speaker discussed ways to view a job description in a new way and consider whether technology automation or AI could be used to fill the role. They emphasized the need to go back to the basics when considering a new hire and explore all possible options, including remote positions. The speaker also discussed their company's role as a headhunter and the services they provide to clients, such as payroll taxes, health insurance, and benefits.

Giving Back Through Business

In this episode, the speaker discusses why giving back is important to him and the projects he is involved with. These include an orphanage in Guadalajara, Mexico, an organization that manufactures shoes for children in developing countries, and a foundation that educates young people about human trafficking. The speaker explains that businesses should be charitable with their profits and not their business and that charity and business principles can go hand in hand. Finally, the speaker stresses the importance of knowing what work product is expected and measuring it rather than micromanaging hours for remote staff.

The Benefits of Learning From Mistakes

This conversation focuses on the learnings and experiences of the speaker with Rob Buffington and how it relates to staffing issues. The speaker reflects on their own mistakes of wanting employees to be like them and not taking the time to teach.

Scaling a Digital Business

'The Entrepreneurial You' welcomes Gaurav Sharma, the founder and CEO of Attrock, a results-driven digital marketing company. Gaurav shares his journey of growing his agency from a five-figure to a seven-figure income in just two years, increasing leads by ten times, conversion rate by 2.8 times and traffic to 300,000 per month through content marketing, SEO, influence marketing, landing page optimization, sales funnel, and LinkedIn. Gaurav shares his experience of working with SaaS businesses, local businesses, and e-commerce brands to help them grow their traffic, leads, sales, and authority.

Scaling a Business Team

This episode follows the journey of an entrepreneur who shares his experience of starting an agency in 2012. He realized that most agencies were just selling silver and gold packages, but not taking care of clients. He decided to start selling custom packages and began with one person on his team. By 2020, the team had grown to forty people and the entrepreneur was able to scale his success. They discussed customer relation management (CRM) and the unique selling proposition (USB), which helped the entrepreneur to build a successful agency.

Inbound and Outbound Lead Generation Strategies

This episode discussed the importance of inbound lead generation compared to outbound lead generation. It was explained that outbound lead generation is focused on personalized emails and follow-ups sent to a validated email database, while inbound lead generation is about building a brand through webinars, podcasts, blog posts and guest posts. The buyer persona is primarily focused on software companies and e-commerce businesses in the US and Europe, and the return on investment for inbound lead generation is higher but takes longer.

Creating a Successful Digital Agency

We explore the importance of emotional and financial support for developing a successful digital marketing agency. The speaker and his team focus on creating a comfortable environment for their team, building trust between team members, and using timesheets and attendance software for tracking productivity. The speaker also emphasizes the need for building relationships with clients and avoiding a one-size-fits-all approach. Finally, contact details are provided for listeners interested in reaching out to the speaker for further information.

Growing and Improving Client Relationships

Here we look at the success story of Guarav and the knowledge he was able to take from his experience at a digital agency and improve upon it. Guarav's focus is on building and improving client relationships, tailored to their individual needs. The episode ends with an invitation for feedback and a reference to the scripture, “Sing to the Lord with grateful praise; make music to our God on the harp." Psalms‬ 147:7‬ ‭

(0:00:00) - Advocating for Body Positivity (11 Minutes)

In this episode of the Entrepreneur You podcast, host Anika Middleton-Pearson engages in a conversation with Salihi Selami, a beauty expert who uses her platform to advocate for body positivity, clean beauty, and sustainability. They discuss Selami's company, Sugar Sugar Wax, and how it was created to provide an easy hair removal system that anyone can use. Selami also shares her experiences with the Jamaican culture and its embrace of slow living and positivity. They go on to discuss body positivity and how it can affect confidence issues, especially in hair removal.

This conversation dives into the importance of creating a product with a message of empowerment, inclusivity, and environmental consciousness. The speaker discusses how the idea of creating a product stemmed from recognizing the need to make conscious consumer decisions and the need to set an example. The speaker then describes the process of product development, with a focus on the ideation phase. They discuss the challenge of coming up with ideas and the importance of being aware of the product's impact on the environment.

This conversation focuses on developing a successful product. They give attention to the importance of conducting market research and understanding user experience in order to create a competitive edge. We also discussed prototyping, with the example of a sugar wax product being used to illustrate the importance of creating a product that is significantly better than existing products. It highlighted the importance of first impressions, with the suggestion that a product must be 'market ready' rather than 'half-baked' in order to build a loyal customer base.

In this episode, Salome discusses her journey from coming up with the idea of a beauty product to the successful product launch. She shares the various challenges she faced, such as sourcing ingredients, prototyping, testing, and partnering with a lab. Salome also encourages entrepreneurs to start small and go into it with a lot of heart, as the beauty industry is highly competitive and takes a lot of hard work. She shares ways to connect with her on social media and invites listeners to reach out if they have questions.

In this episode, the speaker discussed the importance of making a good first impression in the beauty industry. It is essential to create something perfect from the start that will help you build a strong customer relationship. The speaker shared tips on how to stay connected with the podcast and upcoming topics. To end the episode, the speaker shared a scripture from Psalm 7:17.

Exploring Real Estate

'The Entrepreneurial You' covers tips for real estate beginners with a conversation with Luke Andrews, a real estate entrepreneur. Luke shares his story of how he got started in real estate, the low barrier to entry into the industry, and how many people enter the business looking for good money and flexible hours without realizing the actual work involved. The episode also includes a word from the sponsor 'The Jamaica Stock Exchange', which is voted by Bloomberg as the best-performing stock market globally.

The Need for Collaboration in Entrepreneurship

This conversation discusses the realities of being an entrepreneur and how flexible hours don't necessarily mean optional hours. Advice is shared on how to become a real estate agent and how to be a successful investor. It is highlighted that it is important to focus on value and not on the split, and also to not have an overly arrogant attitude when starting. It is also mentioned that it is important to be vulnerable and to ask for help, as no one can stand alone. Lastly, it discusses how to get people to help you in getting what you want

Real Estate Investing Win

The speaker discusses the importance of finding a good business partner, sharing their experience of how one opportunity led to the purchase of forty rental properties. He also highlights the importance of leveraging their first deal and how it lead to financial gain, as well as providing intangible experiences and knowledge. He emphasizes the importance of seeking the advice of people who have done it before and his and his partner's shared goal to provide quality and affordable housing for as many people as possible.

Real Estate Investing

This episode focuses on the realities of real estate investing and the importance of avoiding common mistakes. The speaker encourages being proactive in the investment process, asking questions and thinking outside the box. They also share their journey and have written a book to help others avoid the same mistakes they made. The book is free to download and is available at ten investormistakes.com. The episode also encourages vulnerability as a key to success and has several calls to action to follow the podcast, connect with the speaker, and access their coaching services.

Exploring the Power of Challenger Brands

The Entrepreneurial You podcast discusses the concept of a 'challenger brand' with Mike Sullivan, the president and CEO of Loomis, the US leading challenger brand advertising company. Sullivan defines a challenger brand as any brand that is not the market leader and outlines the three states of a challenger brand: state of the market, state of mind, and state of readiness. He then discusses the importance of humility and focus when it comes to competing in the market, and the importance of talking to customers to identify positioning in the market.

The Power of Challenger Brands

Underdogs' in the market can have a competitive advantage over category leaders by flying under the radar, being underestimated and being more nimble. Inspired stories of challenger brands succeeding against all odds gives us hope. Companies like Dollar Shave Club Warby Park, Red Bull and REI have all been successful in their respective markets by understanding their customer base, hiring people who are like their customer base and reflecting that back to their customers. An example of this is REI, which shut all its stores on Black Friday to support its environmentally conscious customers.

Strong Brand Through Values

This conversation focuses on the importance of culture in building a strong brand and how leaders can define, build and maintain their culture. Examples of successful brands that have stuck to their values, such as Chick-fil-A and their founder Truett Cathy, are provided. It is suggested that leaders need to get clarity on their brand and their values and be willing to take calculated risks. It is also suggested that leaders should take time to listen to their customers, peers, competitors and their intuition to get clarity and make decisions. The importance of having a trusted network of peers and advisors is also discussed.

Challenger Brands

This conversation focuses on the topic of building challenger brands. Mike Sullivan, President and CEO of Lewis, a leading advertising agency, encourages dreamers and believers to take risks and invest in themselves, regardless of their current situation. He advises aligning oneself with others who have already succeeded and listening to one's heart. He also mentions his book, The Voice of the Underdog: How Challenger Brands Create Distinction by Thinking Culture First, co-authored with Michael Tuggle.

It is time for another episode. I am Heneka Watkis-Porter, the host and creator of The Entrepreneurial You podcast. Welcome to my live audience viewing on Facebook, LinkedIn & YouTube; to my regular listeners big up yourselves, and a special welcome to you if you are tuning in for the first time. Over the past few weeks, I have had conversations around Design Centred Entrepreneurship; Running a Fulfillment Centre in China; Leveraging Private Equity to Build a Winning Global Business; Becoming...The Complete Man and so much more. This week, I am excited about talking with a teenager who is already making waves in trying to solve the problem of hunger through his charitable organization.

My guest on episode 306 of The Entrepreneurial You is Camden Francis. Camden is an 18-year-old entrepreneur at heart who founded a 501(c)(3) nonprofit organization called Beyond the Crisis. Camden is currently working on a Tech start-up with a friend from Harvard. Already a talented public speaker, he has spoken on the Drew Barrymore Talk Show about his nonprofit and been on Bloomberg’s radio podcast and other podcasts including NPR's All Things Considered. Furthermore, Camden has also been interviewed by larger news channels such as CBS and PBS.

It is time for another episode. I am Heneka Watkis-Porter, the host and creator of The Entrepreneurial You podcast. Welcome back to my regular listeners, and a special welcome to you if you are tuning in for the first time. Last week I spoke with Irina Poddubnaia. Irina is a SAAS founder and a business consultant specializing in Operations and Processes Optimization. This week, I am excited about talking with the Distinguished Professor of Entrepreneurship and Chief Entrepreneurship Officer at Ball State University.

My guest on episode 305 of The Entrepreneurial You is Michael Goldsby. Mike is Stoops Distinguished Professor of Entrepreneurship and Chief Entrepreneurship Officer at Ball State University and co-author of Design-Centered Entrepreneurship which provides a research-driven, step-by-step approach to creative problem-solving.

It is time for another episode. I am Heneka Watkis-Porter, the host and creator of The Entrepreneurial You podcast. Welcome back to my regular listeners, and a special welcome to you if you are tuning in for the first time. Last week I spoke with Theodore (Ted) Clark. Ted is a businessman, entrepreneur, and investor with over 40 years of experience as a senior executive in both public and private equity-owned speciality chemicals companies. This week, I am excited about talking with a SAAS founder and a business consultant specializing in Operations and Processes Optimization. Before I bring her on, I have to thank The Jamaica Stock Exchange.

My guest on episode 304 of The Entrepreneurial You is Irina Poddubnaia. Irina is a SAAS founder and a business consultant specializing in Operations and Processes Optimization. Irina has over eight years of experience in eCommerce with its different challenges and obstacles, from running a fulfilment centre in China, where she lived for over two years launching her software @TrackMage. @TrackMage allows eCommerce stores 5-10% extra sales by simplifying the customer experience. With TrackMage, the customers can track their products on the platform, the system does the upsell and then automatic follow-ups for reviews.