What is a foam sommelier?

It's a great question and we are so glad you asked. We sat down at the Furniture Today Bedding Conference held this past week in Orlando, Florida with Scott Smalling, Founder of Relief Bed International and more recently, Chief Commercial and Innovation Director for Emma, The Sleep Company, to chat the bedding conference, foam and what his role at Emma, and we get an update on Relief Bed since our last conversation in April 2021.

We discuss the shift facing D2C innovators and their strengths and struggles, what Relief Bed is doing to help in the Ukraine and how Scott is working to become the industry foam sommelier through Emma.

We also honor Roger Magowitz of the Seena-Magowitz Foundation who received a Lifetime Achievement award this past week. Congratulations, brother!

How to Handle “Walk-in” Customers and Convert Them to Buyers

The FAM Audio StoriesBy The FAMAug 26, 2021