The Fitness Retention Podcast

Episode 28 - Giovanni Roselli - National Trainer of the Month

An episode of The Fitness Retention Podcast

By Alex Armstrong
Where industry leaders chat about how to keep members, employees, and clients happy and paying.
Available on 10 platforms
Episode 31 - Craig Patterson - Madlab
Craig and Madlab work with hundreds of gyms to help them optimize their business for both employees and members. As a former engineer, he looks for ways to make systems and people more efficient. Stabilizing the employees has a similar effect on the members and creates a win-win situation in CrossFit's competitive landscape.
December 10, 2018
Episode 30 - Jason Ackerman - CrossFit + Own Your Eating
Jason opened and (profitably) sold 3 CrossFit gyms. He now runs a successful nutrition coaching business with his wife. We talk about transitioning from employee to owner, and taking the lessons learned from gym ownership and applying them to new businesses. Great episode for anyone interested in boutique vs. big-box gyms and how they operate.
December 3, 2018
Episode 29 - Alex Armstrong - Gymotion
In this episode, I make my BIG prediction for the market in 2019. I take a deep dive into the data, opinions of my guests, and my own hypothesis for what will happen in the next year.
November 28, 2018
Episode 28 - Giovanni Roselli - National Trainer of the Month
Giovanni Roselli joined me to chat about his path from pro wrestler, to master instructor, regional PT director, and nominee for national trainer of the year. He shares a ton of practical knowledge and breaks down how to set goals with your business and on behalf of your employees and clients.
November 26, 2018
Episode 27 - Hayley Edwards - Anytime Fitness
Hayley is a multi-site Anytime Fitness owner in Australia. She was extremely honest about interviewing, hiring, and retaining her employees. After a period with high turnover, she began looking internally at how she needed to develop as an owner rather than blaming her staff. This episode is great for anyone who runs a team or is in charge of staff development.
November 21, 2018
Episode 26 - Andrew Carignan - Localfit
Localfit is a MoviePass style fitness membership program for fit travelers. We chat about how independent gyms can benefit from increased exposure and ancillary revenue as a result of the large portion of the workforce that travels and wants to stay fit.
November 19, 2018
Episode 25 - Tahnee Donkin - Goodlife Heath Clubs
After my conversation with Tahnee, I'm sure that Goodlife Health Clubs have the best support systems for employees and members of any gym I've talked with. This is a MUST listen if you operate a health club or are wondering how to reduce both employee and member churn.
November 14, 2018
Episode 24 - Shai Neiger - CoachAi
Shai is the Co-founder of CoachAi, an automated, AI-driven solution that helps improve health club member engagement and retention. As fitness professionals, we forget what the health club/gym experience is like for our members, and a reminder of simple ways we can add value and create positive habits is always refreshing. Check it out!
November 12, 2018
Episode 23 - Andy Petranek - Whole Life Challenge - CrossFit LA
Andy is the Co-Founder of the Whole Life Challenge and the former owner of CrossFit Los Angeles. We cover the importance of building a gym from the consumer's perspective, catering your services to your audience, and taking away friction points to ensure increased spending.
November 5, 2018
Episode 22 - Brian Tschida - Barry's Bootcamp
Brian joined me in between teaching classes at one of the biggest rising stars in the fitness industry. The main thing I got from this interview was how much the brand cares about their customers and how they create experiences with customers in mind. Barry's is going places, buckle up.
October 30, 2018
Episode 21 - Jekka Kuhlmann - Zenrez
Jekka Kulhmann joined me to discuss how technology-driven, targeted retention efforts can drastically increase package purchases. As head of Studio and Franchise Partnerships at Zenrez she works with studios to provide compelling offers for customers to drive higher usage and attendance.
October 29, 2018
Episode 20 - Alex Korchinki - Outside The Fitness Industry
For my 20th episode, I wanted to do something different. My good friend Alex Korchinski joined me discuss the opportunities gyms have to adopt what works in tech-based subscription businesses. As a product manager at a tech company and a member of a big-box gym, he discusses tried and true onboarding and engagement methods to increase the length of membership in a business.
October 23, 2018
Episode 19 - Justin Dyer - Former Director - ABC Financial Services
Justin is the former Director of Franchise Integration for ABC Financial Services. He's extremely knowledgeable of the capabilities, limitations, and potential for software in the fitness industry. In this episode we dive into the opportunities all companies have to pair software with people to increase retention.
October 22, 2018
Episode 18 - Shaun Zetlin
Shaun Zetlin is a trainer, author, speaker, and shining example of what it means to be a fitness professional. We focus on how he's kept clients for 10+ years and how he consistently delivers value to improve their lives. This episode is especially powerful if you are looking to hear WHY a lot of trainers get it wrong, and how the best ones get it right.
October 16, 2018
Episode 17 - Kelly Kidd - eGym
Kelly joined the show to spread the word on the connection between equipment, on-boarding, and retention. She shares awesome insights on value selling, teaching, training, and understanding employee motivation. We look at how smart equipment can help mid-market gyms get ahead of their competition.
October 15, 2018
Bonus Episode: Alex Armstrong
Every once in a while the tables are turned and someone interviews me. I want to give a shout out to Doug Holt and his team for having me on "The Author of Your Own Story" podcast. Check it out!
October 12, 2018
Episode 16 - Sierra Kellogg - Sierra Training
Sierra Kellogg joined me to discuss how moving to a new market doesn't have to mean starting over. Sometimes our best new customers are our old customers serviced in a new way.
October 9, 2018
Episode 15 - Will Pickering - VillaSport
Will Pickering, GM of VillaSport San Jose joined the show and elucidated why VillaSport has such a low churn rate. They focus on allowing their team to develop relationships with members. They also stress the value of community as a tool to help members stick with their fitness plans and hit their goals. This is a great listen if you're wondering how to give members a great experience at a large club.
October 8, 2018
Episode 14 - Nicole Thompson - 24 Hour Fitness
Nicole Thompson joined me to discuss how 24 Hour Fitness develops their personal trainers and programming. With over 400 locations in 13 states, 24 Hour Fitness has recently been focusing on partnerships with Spartan Race and The US Olympic Committee to bring more value to their members.
October 2, 2018
Episode 13 - Evan Mather - Custom Fit SF
Evan Mather joined me chat about the transition from trainer to business owner. He recently opened his second location for his personal training only gyms. We chat about starting a business, growing it, and providing the tools for your employees and clients to achieve success.
October 1, 2018
Episode 12 - Natalie Carey - Barbell Blondie
Natalie Carey AKA the Barbell Blondie is a rock star personal trainer who runs her own training business in San Francisco. We stress the value of finding your niche as a fitness professional and how new trainers can work to set themselves apart from the pack.
September 25, 2018
Episode 11 - Robert Connors - Signum CrossFit
Robert owns Signum CrossFit. Robert and I take a look at discovering your niche, creating value for your private clients, and the importance of staying involved in your clients' goal setting process.
September 24, 2018
Episode 10 - Guy Griffiths - GGFit
Guy Griffiths is the creator of GGFit a consultancy working with health clubs, gyms and personal trainers to maximize the value of their data reporting. We cover how gyms can start using data if they haven't been, and how the best organizations continue to improve based on the trends they see.
September 20, 2018
Episode 9 - Ned Arick - VertiMax
Ned and I dive into how hiring will drive your business forward. Hire all-stars, develop them, and give them a reason to stay and they will reward you by building relationships with your members. Less staff churn leads to less member churn.
September 18, 2018
Episode 8 - Andy Sweet - Former CTO ClubReady
Andy Sweet (former CTO of ClubReady) and I discuss how AI can enhance a gym's ability to connect with their members. He sees a future in which smart technology makes our relationship with our gym significantly better. He's the man.
September 17, 2018
Episode 7 - Troy Macfarland - Fitness SF
Troy has helped Fitness SF expand as their director of marketing over the last 4 years. We dipped our feet into unifying the customer experience, empowering staff to keep and develop them, and personalization at scale.
September 11, 2018
Episode 6 - Ashley Hiben - Basecamp Fitness
I sat down with Ashley Hiben of Basecamp Fitness. Basecamp is a rising star in the group fitness space and Ashley is in charge of onboarding members and employees at their SF location. She reduced new member churn by 10% by taking the extra steps to show her customers and team that she cares about them like family. She's an all star - hope you enjoy!
September 7, 2018
Episode 5 - Alex Buffington - Reunify
Alex Buffington (besides having a great fitness name) is the VP of Sales at Reunify - an industry leader in retention software. We chat about the future of retention and how data and a personal touch can increase a member's LTV.
September 5, 2018
Episode 4 - Butch Santucci - Wreck Room CrossFit
Butch is the owner of Wreck Room CrossFit and Glen Burnie Fitness and Nutrition in Maryland. He's mastered systematizing his business and also has a great outlook on life and helping others.
September 4, 2018
Episode 3 - Doug Holt - Fitness Professionals Online
Industry veteran Doug Holt dives into how to help your employees grow within your business. We also discuss the value of coaching, mentoring, and modeling fitness businesses after other industries.
August 30, 2018
Episode 2 - Eric Malzone - Fitness Marketing Alliance
Eric Malzone is elevating the fitness industry. He ran a gym for eight years then decided to sell it. He has two podcasts, a digital marketing agency, and runs mastermind groups. He's probably someone you want to listen to...
August 29, 2018
Episode 1
The Fitness Retention Podcast dives into how gyms keep their members, trainers keep their clients, and how bosses keep their best employees. Won't you join me?
August 29, 2018
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