The Health Business Builder Show
By Corey Hiben
Uncovering the personal stories and the lessons learned from building a health-related business.
I talk with doctors, physical therapists, chiropractors, doctors, personal trainers, gym owners, influencers, tech founders, and everyone in between to learn how they built, marketed, and grew their health businesses.
Like your health, there is no one-size-fits-all model.
203 - The Health Business Builders Show: Our Next Chapter - Focusing on Chiropractic Growth
This is it... the final episode of The Health Business Builders Show.
I know, it's a bit surreal for me too! I started this podcast almost four years ago (June 1, 2021, to be exact) as "The Health Hustle," and it's evolved a ton since then. I've learned so much about creating content, connecting with people, and the ins and outs of the health business.
But as my business has grown, I've realized my passion is specifically for helping chiropractic business owners. So, I'm launching a new podcast called ChiroX: Business Growth for Chiropractors, where I'll be focusing entirely on that.
Spotify - ChiroX: Business Growth for Chiropractors
Thank you...
- Corey Hiben
202 - From Pro Soccer Player to Chiropractic Business Owner
The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients
Discover your chiropractic business growth score 👇
Overcoming Adversity: A Chiropractor's Journey from Injury to Healing and Business Success
In this episode, we delve into the journey of a Brazilian chiropractor who faced significant adversity, including getting roasted at Joe Rogan's comedy show and suffering a career-ending soccer injury.
He shares how his tumultuous experiences from professional soccer in Brazil to establishing his chiropractic practice in Austin, Texas ultimately shaped his career.
We discuss his initial challenges, growth strategies, the importance of community networking, and his dedication to providing exceptional patient care.
Discover how he transformed his practice into a booming success, and learn invaluable insights on chiropractic care, business growth, team building, and the impact of genuine patient connections.
01:00 Getting Roasted at Joe Rogan's Show
02:44 From Soccer Injury to Chiropractic Journey
04:44 The Healing Power of Chiropractic
07:14 Building a Chiropractic Practice
09:57 Overcoming Challenges and Finding Success
14:33 Networking and Community Involvement
28:12 Marketing Strategies and Growth
34:33 Post-Covid Remote Work Challenges
36:00 Opening a Second Clinic: Motivations and Challenges
37:19 Navigating Clinic Construction and Inflation
39:46 Effective Lead Generation and Client Acquisition
44:36 Hiring and Training: Building a Strong Team
48:48 Delivering Exceptional Patient Care
58:49 Future Plans and Expansion
201 - How Chiropractic Saved HIs Life and Inspired His Business
The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients
Discover your chiropractic business growth score
The Journey of a Chiropractor: From Struggles to Success
In this episode, we dive deeply into the life of a chiropractor who shares his personal and professional journey. From a young athlete suffering from debilitating migraines to a successful chiropractor, our guest reveals how chiropractic care transformed his life and inspired his career.
He discusses the challenges of starting a practice on a low budget, the mindset shifts necessary to overcome stress and fear, and the importance of connecting with one's purpose. Learn about the marketing strategies he used, the lessons he learned the hard way, and his advice for new practitioners.
Whether you're in the healthcare industry or just looking for inspiration, this episode offers valuable insights into resilience, purpose, and success.
01:30 Introduction and Icebreaker
02:09 The Chiropractic Industry: Perceptions and Realities
05:30 Personal Journey into Chiropractic
14:00 Challenges and Triumphs in Chiropractic Practice
24:00 Starting a Practice During COVID-19
34:00 Respect for Door-to-Door Marketing
34:39 Dealing with Rejection and Ego
36:00 Effective Marketing Strategies
35:00 Advice for Starting Over
37:00 Building Relationships Over Pitching
39:00 Challenges with Social Media Marketing
41:00 Networking and Community Engagement
43:00 Importance of Google Reviews
44:00 Understanding Marketing Spectrum
45:30 Balancing Growth and Profit
56:00 Mindset Shifts for Business Success
01:06:00 Final Advice: Enjoy the Process
200 - From Anxiety to Abundance: Building a 250k Chiropractic Practice
Discover Your Chiropractic Practice's Growth Potential
Join Corey as he chats with Dr. Mike Isic about his incredible journey from battling anxiety to creating a successful $250K chiropractic business.
They discuss Dr. Mike's harrowing experience with cannabis brownies, overcoming anxiety, and his path to becoming a prominent chiropractor. Learn about his unique techniques, patient education strategies, and tips for building a thriving practice from the ground up.
Whether you're a budding entrepreneur or simply curious about holistic healing, this episode is packed with valuable insights and inspiration!
01:05 Introduction and Welcome
01:34 A Traumatic Youth Experience
02:00 The Effects of Cannabis Brownies
04:56 Dealing with Anxiety
08:00 Coping Mechanisms and Mindfulness
13:00 Choosing Chiropractic Over Insurance
19:00 Building a Chiropractic Practice
25:31 Networking and Community Building
31:50 Sales and Patient Conversion
35:00 Diagnostic Techniques in Chiropractic Care
36:00 The Power of X-Rays in Patient Education
38:00 Personal Journey from OT to Marketing
39:30 Patient Education and Differentiation in Chiropractic Practice
41:00 Corrective Care and Movement Programs
46:00 Challenges and Advice for Growing a Practice
54:00 Rapid Fire Questions and Personal Insights
Subscribe to the ChiroX Insider Newsletter
199 - The Chiropractic Hybrid Model: Balancing Passion and Profits
Maximizing Joy in Business: Dr. Jared's Unique Chiropractic Journey
Join us for an inspiring conversation with Dr. Jared, as he returns for round two after a previous recording mishap. In this episode, we dive deep into Jared’s personal journey from suffering 11 concussions to becoming a successful chiropractor.
Discover how his experiences have shaped his practice, including the creation of a hybrid practice model and the use of innovative techniques such as motivational interviewing and networking.
Jared also shares insights on overcoming challenges, finding your passion, and balancing between professional success and personal joy. Don’t miss this engaging discussion that’s packed with valuable lessons for anyone looking to start or improve their own practice.
00:00 Introduction and Overview
00:25 Jared's Concussion Journey
02:31 Discovering Chiropractic
10:36 Building a Hybrid Practice
15:44 Networking and Growth Strategies
20:39 Outsourcing and Automation
30:47 Finding Joy in Daily Life
32:26 Exploring Childhood Clues
33:37 The Importance of Self-Reflection
38:00 Adapting Plans and Goals
41:20 Overcoming Imposter Syndrome
47:59 Applying the 80/20 Rule in Business
51:28 Final Advice for Entrepreneurs
Discover Your Chiropractic Practice's Growth Potential
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/199
198 - From Athlete to Entrepreneur: Building a Winning Physical Therapy Business
Kody Krupps with ROI Physical Therapy & Sport Performance shares his journey from a passionate physical therapist to unexpectedly becoming a business owner.
Discover how transparency, culture, and dedication to quality care have driven his success.
00:00 Introduction and Early Challenges
00:46 Cody's Unexpected Journey into Business
01:02 Balancing Passion and Profits
01:33 Cody's Background and Family Influence
05:25 The Decision to Take Over the Business
09:05 Navigating Financial and Operational Challenges
15:32 Building a Strong Team and Culture
27:44 Maintaining High Standards in Sports Therapy
30:04 Reflecting on the First Year of Business Ownership
30:48 Financial Challenges and Growth Concerns
31:47 The Shift Towards One-on-One Care
32:56 Balancing Insurance and Cash-Based Services
36:30 Marketing Strategies and Patient Referrals
40:07 Leadership Lessons and Delegation
43:57 Future Expansion Plans
48:49 Rapid Fire Questions and Personal Insights
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/198
197 - The Chiropractic Entrepreneur: From Startup to Success
Join us as Dr. Andrew, the founder of Core Function, Austin's top chiropractic clinic, shares his journey from financial fear to building a successful practice.
Discover his key strategies for marketing, scaling a service-based health practice, and the importance of community. Dr. Andrew also delves into his personal experiences with overcoming challenges, his unique approach to patient care, and the insightful advice he would give to his younger self.
Don't miss this inspiring episode full of valuable insights and practical tips.
00:00 Staying Focused on the Bigger Picture
00:23 Andrew's Journey to Success
01:30 Overcoming Financial Fear
03:00 The Path to Entrepreneurship
06:30 The Importance of Community
17:11 Choosing Chiropractic
31:14 Building a Successful Clinic
36:54 Reflecting on Career Changes and Empathy in Healthcare
37:40 Understanding Patient Experiences and Treatment Approaches
41:46 The Importance of Community in Business
44:48 Overcoming Challenges in Starting a Business
51:11 Marketing Strategies and Community Engagement
57:20 Future Growth and Business Expansion
01:02:30 Rapid Fire Questions and Final Advice
Subscribe to the ChiroX Insider Newsletter
Scale your practice with ChiroX Marketing.
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/197
196 - Are You Making These MASSIVE Networking Mistakes?
In this episode, we explore the importance of effective networking and how it can significantly impact your net worth.
With the experience of hosting a community of health-related business owners and attending numerous networking events in Austin, Texas, we dive into common mistakes people make and the best strategies to overcome them.
Learn why giving is more crucial than receiving, the importance of asking insightful questions, and truly listening to others. Real-life examples underscore the benefits of authentic connections.
Tune in for practical tips on becoming a better networker and fostering meaningful relationships.
00:00 Introduction: The Importance of Networking
00:20 Personal Experience in Austin's Networking Scene
00:42 Common Networking Mistakes
01:15 Effective Networking Strategies
01:50 Personal Networking Journey
03:01 The Power of Giving in Networking
04:40 Conclusion: Recap and Final Thoughts
The Health Brand Builder Newsletter - Marketing Tips for Health Brands
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/196
195 - Leadership, Vision, and Growth: Dr. Morgan Plantamura on Scaling a Chiropractic Business
Achieving Success and Navigating Challenges in Chiropractic Entrepreneurship | Morgan's Journey
Join us in this engaging episode as we welcome Morgan, a successful chiropractic entrepreneur.
Morgan discusses her journey of growing multiple practices and nearing a million-dollar business milestone by the end of the year. Despite her success, she candidly shares her struggles, particularly a pivotal moment during her pregnancy in 2024, which shifted her approach to business and health.
We delve into topics such as team building, leadership, maintaining high standards, and creating a unique patient experience. Morgan also touches on her new marketing venture aimed at educating and attracting potential clients.
From managing work-life balance to scaling a business and fostering a vibrant office culture, this episode covers valuable insights for anyone in the service industry or considering entrepreneurship.
00:00 Introduction and Guest Welcome
00:21 Morgan's Journey to Success
01:28 The Turning Point: Pregnancy and Health Challenges
03:45 Building a Strong Team
06:04 Leadership and Vision
09:03 Big Picture Thinking and Personal Growth
11:56 Creating a Unique Chiropractic Practice
24:39 Hiring and Team Dynamics
31:26 Signature Experiences and Patient Care
35:17 Building Friendships in the Office
35:44 Scaling the Unique Clinic Experience
36:02 Challenges of Expanding to New Locations
36:54 Importance of Team Integration
39:05 Acquisition vs. Partnership in Business Growth
41:59 Speed to Feedback and Training
44:04 From Six to Seven Figures: Key Lessons
48:05 Marketing Strategies for Clinicians
57:35 Rapid Fire Questions and Personal Insights
01:06:15 Final Reflections and Advice
Subscribe to the ChiroX Insider Newsletter
Scale your practice with ChiroX Marketing.
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/195
194 - Healthcare Branding That Works
In this special episode of the Health Business Builder Show, we welcome Corey Hiben, a healthcare marketing expert, who shares his journey from working as an occupational therapist to founding a marketing agency.
Corey and the host dive deep into the essence of branding, its significance in the healthcare industry, and the role of authenticity in today's digital landscape. Corey explains how he discovered the importance of branding, the concept of the 'messy middle,' and the niche hourglass strategy.
They also discuss practical advice for early-stage businesses, the value of personal touchpoints despite AI advancements, and the importance of consistency in messaging.
Tune in for an enlightening discussion on how to scale your healthcare business effectively through robust branding principles.
00:00 Introduction and Episode Overview
00:33 Guest Introduction: Corey Hiben
01:08 Corey's Journey into Healthcare Branding
02:34 Understanding the Importance of Branding
04:31 Defining Branding and Its Impact
07:44 The Role of Consistency in Branding
16:11 Branding in the Healthcare Industry
18:38 The Messy Middle and Authenticity
23:51 Challenges and Solutions in Healthcare Marketing
30:12 The Niche Hourglass Concept
32:09 Conclusion and Final Thoughts
The Health Brand Builder Newsletter - Marketing Tips for Health Brands
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/194
193 - Overcoming the Pressure to Niche Down - Embracing the 'Jill of All Trades' Journey
Embracing the Jill of All Trades: A Conversation with Katie Calloway
In this episode, we dive deep with Katie Calloway, a former NBA dancer turned tech guru and fitness coach. Katie shares her journey of embracing a multi-passionate lifestyle, discussing the power of vulnerability, authenticity, and communication. We tackle societal pressures to specialize, the benefits of being adaptable, and the importance of building supportive systems. Katie also opens up about the challenges and rewards of her diverse career path, providing insights on maintaining motivation, the pitfalls of seeking shortcuts, and the significance of effective communication in both personal and professional settings. Join us as we explore the strength in being a 'Jill of All Trades' and finding success on your own terms.
00:00 The Lost Art of Face-to-Face Conversations
00:25 Introducing Katie: The Multi-Passionate Pro
00:53 Embracing a Multi-Passionate Lifestyle
01:06 Katie's Diverse Career Journey
04:23 The Power of Vulnerability and Authenticity
07:54 Navigating Societal Pressures and Expectations
11:01 The Importance of Perspective and Authenticity
15:13 The Emotional Depth of Coaching
20:01 Sales Tips and Building Relationships
31:27 Choosing the Right Communication Medium
31:59 The Importance of Tonality in Communication
33:42 Emojis and Emotional Communication
37:20 Over-Communicating in Business
39:01 Future Plans and Learning Mode
43:21 Identity Change and Fitness Journey
47:25 The Shortcut Fallacy in Health and Fitness
52:18 Rapid Fire Questions
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/193
192 - The Biggest Lessons I’ve Learned About Marketing for Healthcare Brands
In this episode, I’m flipping the script! Instead of hosting, I’m the guest on the Private Practice Owners Club podcast, where I break down the biggest marketing lessons I’ve learned from working with healthcare businesses.
Timestamps:
00:00 Advice to My Younger Self: From Chaos to Consistency
00:47 Welcome to the Health Business Builders Show
01:00 Marketing, Branding, and Business Growth Insights
01:27 Introduction to Corey Hyben and Andro Brand
02:40 The Importance of Consistent Marketing
06:15 Personal Journey: From OT to Marketing Expert
10:37 Helping Clients with Branding and Marketing
16:42 The Value of a Google Business Profile
21:09 Leveraging Local Partnerships for Business Growth
22:45 Defining Your Ideal Client Avatar
23:05 The Niche Hourglass Concept
25:59 The Importance of Time Horizons in Business
27:24 The Role of Coaching in Accelerating Success
28:58 AI in Website Design and Marketing
34:31 What to Expect from a Website Designer
38:02 Conclusion and Final Thoughts
The Health Brand Builder Newsletter - Marketing Tips for Health Brands
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/192
191 - Everything I Know About Marketing in One Sentence
This episode breaks down effective marketing into three key steps: serve the right audience, solve their biggest problem, and let them spread the word.
Timestamps:
00:00 Introduction to Effective Marketing
00:09 Serve the Right Person
01:06 Solve Their Biggest Problem
02:26 Let Them Spread the Word
03:44 Final Recap and Offer
The Health Brand Builder Newsletter - Marketing Tips for Health Brands
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/191
190 - Build a Business You Love: Lessons from a Traveling PT
Want to escape the 9-to-5 and build a business that fuels your passionVictoria Loving shares her secrets to success in this inspiring episode.
Timestamps:
00:00 The Fear of Complacency
00:24 Meet Victoria Loving: Vagabond Runner
01:13 Embracing the Vagabond Mindset
04:08 The Essentials of a Vagabond Life
09:31 Lessons from a Military Family
13:20 The Leap to Entrepreneurship
20:49 Building a Business from Scratch
29:58 Overcoming Business Fears
31:58 New Space and Future Plans
32:38 Balancing Work, Training, and Life
34:31 Prioritizing Tasks and Self-Care
39:02 Time Blocking and Productivity Tips
42:11 Challenges of Being a Solo Business Owner
47:28 Future Vision for Vagabond Running
50:56 Rapid Fire Questions and Insights
01:03:25 Final Thoughts and Advice
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/190
189 - The BIGGEST Marketing Mistake Health Business Owners Make in 2025
The Farmyard Guide to Focused Marketing: Lessons from a Chicken, Dog, and Rooster
In this episode, we explore how health entrepreneurs can avoid wasting time and money on ineffective marketing by learning from the behaviors of farm animals. Drawing parallels with a chicken, a dog, and a rooster, the video emphasizes the power of focused, consistent, and clear marketing efforts.
Key lessons include the necessity of being persistent like an Australian Shepherd, the importance of clarifying your message and targeting your audience like a rooster, and the pitfalls of spreading yourself too thin like a scattered chicken.
Timestamps:
00:00 Introduction: The Marketing Struggle
01:02 The Power of Focus: Lessons from the Farm
01:19 The Chicken: Scattered Marketing Efforts
02:00 The Dog: Relentless Consistency
03:56 The Rooster: Clear and Consistent Messaging
04:26 Actionable Marketing Tips
06:49 Final Thoughts and Offer
The Health Brand Builder Newsletter - Marketing Tips for Health Brands
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/189
188 - From Tragedy to Triumph: How Jani Tuomi is Revolutionizing Healthcare
Jani Tuomi, co-founder ofImaware, shares how his brother’s battle with cancer inspired his mission to transform healthcare. We explore the power of AI in diagnostics, building trust in healthcare, and lessons from his entrepreneurial journey.
Episode Timestamps:
00:00 Introduction: Love, Fear, and Healthcare
00:44 Meet Yanni Toumami: Entrepreneurial Journey
02:59 Building Trust in Healthcare
03:17 Personal Story: A Brother's Battle with Cancer
04:30 Starting I'm Aware: Challenges and Lessons
06:54 The Importance of Facts Over Fear
10:16 Early Days of I'm Aware
10:37 Navigating Healthcare Regulations
13:10 Lessons from Building a Healthcare Startup
24:48 The Role of AI in Healthcare
33:48 Jet Lag Solutions: Garmin's New Tracker
34:40 Startup Passion: What's Next?
35:14 Austin's Startup Ecosystem
36:36 Mentorship and Lessons Learned
37:37 Navigating the Ever-Changing Startup Landscape
39:08 Curiosity Over Fear: Embracing AI and Change
43:10 The Importance of Feedback for Founders
51:46 Balancing Business and Personal Passions
54:34 Rapid Fire Questions and Final Thoughts
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/188
187 - What is Branding? (And Why It's Essential for Health Businesses)
What exactly IS branding, and why should you care? This episode breaks down the essentials of branding and how it can transform your health business.
Episode Timestamps:
00:22 - What is branding?
02:18 - Why is it important?
04:25 - How do you build a strong brand?
The Health Brand Builder Newsletter - Marketing Tips for Health Brands
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/187
186 - Simplify and Scale: Dr. Casey Morgan’s Formula for Chiropractic Success
Dr. Casey Morgan shares how he turned an $80K investment into a thriving chiropractic practice. Learn his secrets for simplifying operations, building strong patient relationships, and scaling with impact.
In This Episode:
00:00 Introduction to Dr. Casey Morgan
01:02 Casey's Early Life and Chiropractic Inspiration
02:06 Family Business and Entrepreneurship
03:28 The Value of 'Boring' Businesses
06:15 Accelerated Path to Chiropractic
08:20 Mentorship and Learning Experiences
10:24 Starting and Growing a Practice
12:01 Challenges and Successes in Chiropractic
17:18 Patient Care and Building Relationships
28:01 Navigating the Pandemic and Clinic Setup
30:16 Open Office Dynamics
32:07 Simplifying Practice Operations
34:06 Insurance vs. Cash-Based Practices
38:36 Balancing Personal and Professional Life
42:04 75 Hard Challenge Experience
43:41 Impactful Books and Reading Habits
50:22 Future of Western Chiropractic
51:02 Rapid Fire Questions and Closing Thoughts
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/186
185 - 3 Marketing Trends That Will Dominate The Health Industry 2025
Are your marketing tactics stuck in 2024? Discover the 3 trends that will dominate 2025 and learn how to attract more clients, boost engagement, and grow your health business.
Episode Timestamps:
00:19 - Authenticity
02:12 - The Messy Middle
04:08 - Video Domination
The Health Brand Builder Newsletter - Marketing Tips for Health Brands
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/185
184 - How Tania Turned Passion into Profit with Her Mobile IV Business
An inspiring story about how a nurse practitioner by the name of Tania Yousaf started a mobile IV business called Your Nurse Friend ATX.
In This Episode:
01:00 - Introduction and Name Discussion
02:00 - A Funny Story About B12
03:00 - Journey to Nursing
06:30 - Early Lessons in Nursing
11:30 - Starting the Mobile IV Business
15:30 - Marketing Strategies and Success
27:30 - Navigating the Hiring Process
27:50 - Joining the Bio Boardroom
28:30 - The Value of Networking
32:00 - Challenges in the IV Business
33:40 - The Peptide Game
39:00 - Lessons from Business Mistakes
45:40 - Future Plans and Rapid Fire Questions
50:00 - Final Thoughts and Advice
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/184
183 - 10 Quotes That Could Transform Your Health Business (Recap from 2024)
In this episode, I’m sharing my 10 favorite quotes from all my interviews in 2024. Whether you're a health-focused entrepreneur or looking to grow your business, these lessons are packed with actionable wisdom to help you succeed in 2025.
In This Episode:
00:00 - Overview of 2024 interviews with health-related business owners.
00:25 - "Become so memorable and so valuable that opportunities start to come to you."
02:00 - "Marketing is too important to be left alone to the marketing department."
03:15 - “Revenue is vanity and profit is sanity.”
04:55 - "Your degree of success is directly proportionate to the number of uncomfortable conversations you're willing to have."
07:10 - "A day that I don’t cry is a day that I don’t feel; a day I don’t feel is a wasted day."
09:45 - "Your job is not to convince anybody; your job is to show them what’s possible."
11:30 - "The only shortcut is surrounding yourself with people that have gotten where you want to go."
13:50 - “Get out there and just do the work, the market will give you feedback.”
16:50 - "Take imperfect action. Nothing’s ever going to feel good enough."
18:50 - "You’re never going to get there if you don’t start."
The Health Brand Builder Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/183
182 - How to Build a $1 Million Dollar Wellness Business with Delfin Ward of Generator Athlete Lab
From nursing homes to wellness empires... Delfin Ward's entrepreneurial journey is full of surprises. Discover how he built a thriving business and overcame unexpected challenges.
In This Episode:
00:00 Introduction to Delphine Ward's Journey
00:56 From Occupational Therapy to Entrepreneurship
01:49 The Catalyst for Change
04:16 Starting and Growing Generator Lab
11:51 Creative Marketing Strategies
15:35 Leadership and Team Building
23:17 Lessons Learned and Future Plans
39:03 Top Three Rejuvenation Tips
39:12 The Importance of Sleep
40:09 Travel Sleep Hacks
40:56 Mouth Tape for Better Sleep
42:15 Personal Development Investments
43:19 Sales Process and Hiring
47:22 Organic Marketing Strategies
49:34 Micro-Influencers and Content Creation
55:08 Future Plans for Generator Lab
01:00:37 Rapid Fire Questions
01:09:31 Final Advice for Entrepreneurs
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/182
181 - Fighting Big Insurance: How CrowdHealth is Revolutionizing Healthcare with Andy Schoonover of CrowdHealth
CrowdHealth CEO Andy Schoonover shares his journey of disrupting the healthcare industry with a revolutionary crowdsourcing model that puts patients first.
In This Episode:
00:06 - The Birth of Crowd Health
01:30 - Personal Healthcare Struggles
02:17 - The Cost of Medical Procedures
03:27 - Challenges with Health Insurance
03:40 - Starting Crowd Health
03:56 - Early Customers and Growth
04:26 - Healthcare Industry Insights
05:58 - Crowdsourcing in Healthcare
08:59 - The War with Big Insurance
11:19 - Elevator Pitch for Crowd Health
13:21 - Market Forces in Healthcare
17:21 - Cash-Based Healthcare Benefits
24:34 - Customer Acquisition Strategies
31:41 - The Big Health Event
31:46 - Telling Stories: Real-Life Health Journeys
32:12 - Cost-Saving Healthcare Solutions
35:14 - Incentivizing Metabolic Health
43:15 - Community-Based Healthcare
53:23 - Entrepreneurial Insights and Future Goals
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/181
180 - How to Build a Successful Cash-Based Physical Therapy Practice with Jarod Carter
From bouncer to building a successful cash-based physical therapy practice with Jared Carter of Carter Physiotherapy.
In This Episode:
00:00 - Introduction and Welcoming Jared Carter
01:14 - Mercenary vs. Missionary Business Philosophy
02:31 - Jared's Early Entrepreneurial Spirit
03:49 - First Job as a Bouncer
07:33 - Transition to Physical Therapy
08:02 - Private Physical Therapist for a Wealthy Couple
15:06 - Starting Carter Physiotherapy
15:18 - Challenges of a Cash-Based Practice
21:40 - Marketing Strategies and AI in Healthcare
30:51 - The Future of AI and Storytelling
35:17 - The Unexpected Solution: The Automobile
35:43 - AI's Potential and Ethical Dilemmas
37:57 - The Arms Race of AI Development
39:21 - Misconceptions About Out-of-Network Services
41:44 - The Importance of Value-Based Conversations
43:33 - Transitioning to Cash Pay Services
44:47 - The Impact of Mergers and Acquisitions
47:46 - Effective Communication with Patients
52:01 - The Power of Niching in Healthcare
56:17 - A Personal Mission: Neuron Regeneration
01:03:16 - Rapid Fire Questions and Final Advice
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/180
179 - 3 Ways to Show Gratitude & Grow Your Health Business This Thanksgiving
A solosode with ME (Corey Hiben) talking about the three ways a health brand can lean into Thanksgiving to grow their business.
In This Episode
00:40 - Gratitude
02:35 - Relevance
04:30 - Stories
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/179
178 - Build a Health Brand That Sells Itself
A solosode with ME (Corey Hiben) talking about the three ways a health brand can using branding to attract leads to them.
In This Episode
00:20 - Clarity
02:09 - Consistency
04:15 - Connection
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/178
177 - ICONIC Advice: Marketing and Sales Secrets for Health Businesses with Billy Bosch of Iconic Protein
Building a protein drink empire with Billy Bosch of ICONIC Protein.
In This Episode:
02:00 - Revenue is vanity and profit is sanity
05:00 - The challenge of dealing with investors
07:00 - Working with private equity
09:00 - The power of a pedigree
12:00 - The technology of a protein drink
14:30 - Working sales for Shell
16:30 - Slumlording
20:00 - Running a nightclub and events
25:00 - The birth of a protein drink company
27:00 - Learning sales
29:00 - The power of "cool"
31:00 - Coming up with a business name
34:00 - Marking > sales
36:00 - Sales versus branding
37:30 - "What can you do for me?"
38:00 - Playing the "deal" game
43:00 - Finding product market fit
45:00 - Talking longevity
49:00 - Building a personal brand
53:00 - Living forever
56:00 - Top longevity ingredients
59:00 - Longevity hacks
01:02:00 - Rapid fire questions
01:12:00 - Trust your intuition
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/177
176 - Three Ways to Differentiate Your Health Brand to Attract More Leads
A solosode with ME (Corey Hiben) talking about the three ways a health brand can differentiate themselves to attract more leads.
In This Episode
00:13 - First
01:27 - Best
03:33 - Different
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/176
175 - A Sales Masterclass with Nate Taylor of Keyspan
Nate Taylor of Keyspan teaches us what he's learned from 20+ years in sales.
In This Episode:
02:00 - The stress of business
03:30 - Working for Mark Cuban
05:00 - How to sell something
06:30 - Know your "why"
06:30 - The importance of sales
11:30 - Sales for introverts
13:30 - The core of the sale is always the same
16:30 - The overlap of sales and marketing
18:30 - Working for LinkedIn
23:30 - The need for newness
29:30 - The birth of Keyspan
34:30 - Finding product market fit
37:30 - Raising money from friends and family
40:30 - Getting in front of your target market
43:30 - Lab work results
45:30 - Habit stacking
46:30 - Getting into hormonal health
49:30 - 20+ years of sales advice
51:30 - Rapid fire questions
01:08:00 - Surround yourself with people smarter than you
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/175
174 - 3 Marketing & Branding Lessons from the Concrete Jungle (NYC)
A solosode with ME (Corey Hiben) talking about what New York City taught me about the power of branding.
In This Episode
00:15 - Clarity
03:15 - Consistency
05:55 - Connection
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/174
173 - Speech Therapy, Bodybuilding, & Burritos: The Unexpected Entrepreneur
Tanya Manriquez of West Texas Speech Therapy teaches us how she went from dirt to dollars by building a successful practice and restaurant.
In This Episode:
01:00 - Selling dirt and rocks
06:00 - Having to grow up quickly
16:00 - Figuring out the business you're ACTUALLY in
21:00 - How to stay motivated
23:30 - Adapting to your customers
27:00 - Running into brick walls in your business
31:00 - Parkinson's Law
34:00 - Bus test your business
38:00 - The advantage of lack of experience
41:00 - West Texas opportunities
46:00 - How to find new patients
49:30 - Teletherapy
52:00 - Competing in bodybuilding
54:00 - The life hack of signing up for something
01:00:00 - Getting taken out by a diuretic
01:04:00 - Getting a million-dollar loan
01:10:00 - Medical office sweets
01:13:00 - Rapid fire questions
01:20:30 - Take a risk
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/173
172 - 3 Ways to Boost Landing Page Conversions (For Health Brands)
A solosode with ME (Corey Hiben) talking about the three ways to increase your landing page conversions.
In This Episode
00:15 - Inspire
03:10 - Trust
06:15 - Clarity
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/172
171 - From Boardrooms to Wellness Entrepreneur with Steven Haynes of Fjord Cold Plunge
Steven Haynes of Fjord Cold Plunge teaches us how he went from management consulting to starting a cold plunge business.
In This Episode:
02:00 - Freeze'n for a reason
04:00 - Family entrepreneurship
09:00 - An early interest in working
13:30 - Management consulting
16:00 - The Texas A&M cult
19:00 - Game thinking
23:00 - The voice of the customer
27:30 - Focus on our sweet spot
32:00 - The leader's job is to cast the vision
34:00 - Hire A+ players
37:00 - The downside of asking questions
40:00 - Starting a cold plunge business
45:00 - Growing pains of a new business
49:00 - Connecting with your customers
55:00 - Building community
58:00 - Pull tabs
01:00:00 - The future of cold plunges
01:01:00 - A trash talking 9-year old
01:04:00 - Rapid fire questions
01:11:00 - Experiment
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/171
170 - Email Marketing for Health Brands in Three Easy Steps
A solosode with ME (Corey Hiben) talking about the three steps to a killer email marketing strategy for health brands.
In This Episode
01:40 - Capture
03:50 - Nurture
06:49 - Convert
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/170
169 - 100 Million Dollars Won't Change Your Life with Jim Donnelly of Humanaut Health
Jim Donnelly of Humanaut Health & Restore Hyper Wellness teaches us his success secrets to becoming a serial entrepreneur.
In This Episode:
03:30 - The habit of doing hard things
07:30 - 100 million dollars won't change your life
13:30 - Humble beginnings
21:30 - Early business lessons
25:00 - The business construct
28:30 - Golf ball restoration business
32:30 - Filing for bankruptcy
35:30 - Leading by example
39:00 - Working in corporate America
43:00 - Starting a travel blog
48:00 - Having a business partner
54:00 - Choosing your next business venture
58:00 - The uniqueness of Austin
01:00:00 - Restore Hyper Wellness
01:04:00 - How to know if your business is working
01:05:30 - The importance of FEELINGS
01:09:00 - Humanaut Health
01:17:00 - A collector of good people
01:21:00 - Raising an entrepreneurial family
01:28:00 - Learning from your failures
01:31:00 - Rapid fire questions
01:38:00 - Focus
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/169
168 - The Power of Niche Marketing for Health Brands
A solosode with ME (Corey Hiben) talking about the three steps to defining your ideal niche to attract more leads.
In This Episode
01:30 - Who's it for?
03:43 - The Problem
05:43 - The Solution
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/168
167 - The Most Insane Sport You've Never Heard of with Brittan Morris of Atomic Outpost
Brittan Morris of Atomic Outpost teaches us about the most insane sport you've never heard of and how he got into fitness coaching.
In This Episode:
03:00 - Speed!
06:30 - The best job ever
10:00 - Growing up playing hockey
13:00 - Getting help from your parents
15:30 - Filthy Shades
16:30 - Don't start, buy
21:00 - Atomic Athlete
27:30 - Ghost kitchens
30:00 - Hybrid athletes
32:00 - Managing stress
37:30 - Cold plunging
41:00 - Challenging business partners
44:00 - Building a community
48:30 - The most insane sport no ones ever heard of
55:00 - Getting blindsided by a squirrel
58:00 - A season-ending race in Russia
01:09:00 - Russian banya
01:11:00 - Filmmaking
01:16:00 - Rapid fire questions
01:27:00 - Don't think, just do
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/167
166 - How to Generate More Leads with Referral Marketing for Health Brands
A solosode with ME (Corey Hiben) talking about the three simple ways to generate more leads from referrals.
In This Episode
00:50 - Ask
03:13 - Incentivize
05:35 - Collaborate
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/166
165 - The Language of Business for Health Brands with Josh Campbell of Human Improvement
Josh Campbell of Human Improvement teaches us about the language of business.
In This Episode:
02:00 - Brilliant birthday ideas
05:30 - Family entrepreneurship
09:00 - Epic Bars pivot
11:00 - The language of business
14:00 - Accounting made simple
17:00 - Pitching & sales
23:00 - Howard Schultz calling him crazy
26:30 - The power of branding to sell anything
30:30 - What is branding?
33:00 - Solving the wrong problem
35:00 - How to solve the right problem
40:00 - Getting feedback
45:00 - Using feedback to your advantage
47:30 - Finding product market fit
49:00 - Missionary vs mercenary
53:00 - Creating products people need
55:00 - Rapid fire questions
01:04:30 - Stop waiting for the perfect time
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/165
164 - Why Your Website Isn't Attracting (or Converting) Leads
A solosode with ME (Corey Hiben) talking about the three pillars of a high converting website for health brands.
In This Episode
01:13 - Traffic
03:40 - Trust
06:24 - Conversions
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/164
163 - Catastrophe Adjuster Turned Health Entrepreneur with Kevin Young of Fasted Athlete
Kevin Young shares his personal story of going from a rocky upbringing to a catastrophe adjuster and starting his own business, Fasted Athlete.
In This Episode:
03:30 - A work in progress
07:00 - Getting through challenges
12:00 - Trying to fill voids
15:00 - The boom in communities
18:00 - Family entrepreneurship
29:00 - Peanut butter jellies and no furniture
32:30 - The importance of relationships to health
37:00 - Relationship reviews
41:00 - Learning BJJ
51:00 - Getting in a fight
57:00 - Why he got a business degree
01:01:00 - Social programming
01:08:00 - Going to prison
01:12:00 - Catastrophe adjusting
01:24:00 - Walking away from a 300k salary
01:34:00 - Finding fulfillment in work
01:37:00 - I can't lose if I don't quit
01:39:00 - Fasted Athlete
01:48:30 - Find your authentic voice
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
162 - The 3 Stages of Content Creation for Health Professionals
A solosode with ME (Corey Hiben) talking about the three stages of content creation that will help health professionals attract more leads.
In This Episode
01:55 - Stage 1 - Quantity
04:09 - Stage 2 - Quality
07:00 - Stage 3 - Amplification
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
161 - How to have the best day ever (Round 2) with Joel Cochran of Proclivity
Joel Cochran of Proclivity teaches us how he was able to break through self limiting beliefs and now helps other people do the same.
In This Episode:
04:30 - Listener testimonial
06:30 - Getting into coaching
09:00 - Finding meaningful work
12:00 - The curse of progress
14:00 - Finding clarity
17:30 - High in your chest or low in your gut
19:30 - Anxiety versus depression
23:00 - Attachment types
32:30 - Overcoming a trauma loop
40:30 - Avoiding soft talk
46:30 - We control what we don't trust
51:30 - Becoming aware
54:00 - Getting into therapy
58:00 - Separating from a business partner
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
160 - A 3-Step Guide To Finding Your Ideal Clients for Health Professionals
A solosode with ME (Corey Hiben) talking about the three steps to finding your ideal client.
In This Episode
01:35 - Know your goats
03:55 - Graze in the right pastures
05:48 - Speak their language
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/160
159 - The Life of a Serial Healthcare Entrepreneur with Ravi Komatireddy of Daytona Health
Ravi Komatireddy MD of Daytona Health shares his personal story and how he eventually started his current business venture.
In This Episode:
03:30 - The top 27 reasons to love San Diego
09:30 - Getting on a zero-G flight
13:00 - The playground of billionaires
15:00 - Finding purpose and meaning
17:00 - Growing up with doctors
19:30 - His first business
22:30 - Confidence and resourcefulness
27:30 - Rule #1
29:30 - Vital space
31:30 - Flow states
34:00 - Focus on big problems
36:30 - Taking more breaks
40:30 - The trap of a founder
43:00 - The salmon story
55:30 - Being a creative problem solver
58:30 - Daytona Health
01:03:30 - The importance of relationships
01:06:30 - The difference between happiness and joy
01:08:00 - Rapid fire questions
01:12:30 - Don't try to do everything yourself
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/159
158 - The 3 Basics of Branding for Health Entrepreneurs
A solosode with ME (Corey Hiben) talking about the three basics of creating a sexy brand for a health business.
In This Episode
03:10 - Identity
05:25 - Experience
07:15 - Values
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
157 - How to Build a Running Coaching Business with Mark Pinales of Vertis Coaching
Mark Pinales teaches us how he went from being an obsessed runner to now running a successful coaching business.
In This Episode:
03:00 - How he got into running
06:00 - Running and business
10:30 - Living up to a coach
14:00 - Growth mindset
15:00 - How to build confidence
19:30 - Starting a coaching business
22:30 - Being a professional friend maker
24:30 - Social media growth
32:00 - Qualifying for the Olympics
36:00 - Don't automate what you can systematize
40:00 - The proposal
44:00 - Growing a coaching business
50:30 - Simplifying a coaching business
54:00 - Creating content that works
58:30 - Rapid fire questions
01:07:00 - Going pro
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/157
156 - The Three Biggest Landing Page Mistakes I See Health Brands Make
A solosode with ME (Corey Hiben) talking about the three biggest mistakes health brands make on their website and landing pages.
In This Episode
01:20 - No Call
02:40 - No Proof
04:12 - No Pain
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at:
155 - Building a Psychedelic Newsletter Business with Henry Winslow of Tricycle Day
Henry Winslow teaches how psychedelics changed his life and has allowed him to build a successful newsletter business.
In This Episode:
03:00 - Tricycle Day
06:00 - Growing up with parents as doctors
11:40 - The good side of social media
13:30 - Studying at Harvard University
20:00 - Marketing for pharmaceutical
23:30 - His first business online business
26:00 - Kombucha business
29:00 - Home decor business
32:00 - Winning the world championship of Yoga
35:00 - Finding his way into psychedelics
43:00 - Losing your sense of "I"
45:00 - Changing his sense of reality
49:00 - Harm reduction
53:00 - Tapping into consciousness
57:00 - Spotting an opportunity in the market
01:01:00 - Growing a newsletter
01:04:00 - Knowing when to quit
01:07:00 - Keeping the newsletter fresh
01:09:00 - Motivation versus discipline
01:12:00 - Rapid fire questions
01:18:00 - Keep your day job
The Health Hustle Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/155
154 - 3 Steps to Turn Cold Leads into Warm Leads
A solosode with ME (Corey Hiben) talking about how to turn cold leads into warm leads.
In This Episode
01:20 - Attention
04:10 - Capture
06:47 - Nurture
The Health Hustle Newsletter - Marketing Tips for
Health Brands
The Niche Test
Get all links, resources, and show notes at: