The Insider

Welcome to Episode 5 of the Insider with Libby Hoare, motorsport agent and marketing consultant she was previously the head of 2 wheel racing at Fox Head Europe and 2 Wheel Motorsport at Monster Energy Europe. We take a look back at the early days of Libby's career as she deferred her entry into university in favour of real world experience working for a traditional marketing agency. Having grown up with her family immersed in the U.K motocross scene she had a passion and a love for the sport that would guide her career. We talk about her time at Monster Energy working alongside the likes of Ken Block, Lewis Hamilton, Jorge Lorenzo and more. Her time travelling with MXGP around the world and the challenges she faced as a women in a male dominated industry. Not many people can say that one of the greatest motorsport athletes of a generation, Ricky Carmichael, made a call to ensure they continued working with you. From farmers fields to agent to the biggest names in the sport, Ep.5 takes a look at the story of Libby Hoare so far and there is so much more to come.

Welcome to Episode 4 of The Insider with John Beasley the current CMO for Vero True Social. John is the former Head of Brand for Red Bull UK and the former Vice President of Marketing for Monster Energy EMEA. We take a look back over the course of John's unique and successful career as he worked his way from advertising agencies to senior positions at 2 of the biggest soft drinks companies in the world. From developing Virgin campaigns and M&S food radio adverts to leading Red Bull F1 activations and beers with Lewis Hamilton we cover nearly 2 decades of John's career and look at the how brands like Red Bull and Monster Energy have changed the modern landscape of marketing and organisational culture. Beyond knowing every word to the Anchorman movies and being a huge fan of snowboarding, John is now a driving force behind Vero, a new and emerging social media network that is shaking up the game. If you have wanted to understand the mind of the people behind some of the most influential brands in the world, then episode 4 of The Insider with John Beasley will give you a glimpse into this world. 

Welcome to Episode 3 of The Insider featuring John Oldale the head of international marketing for Marin Bikes and currently overseeing their UK operations. We take a deep dive into the mountain bike industry with John and unearth the story behind his career. From sports technology to self defined MTB bum, John has had a unique path to his current role. We touch on John's early career and his development of the New Zealand Olympic race team bikes that went on to win silver in the 2012 London Olympics. We look back at John's role as head of European marketing for Fox Head and their bike division and how he is now helping to shape the future of Marin Bikes. From athletes to racing, product development and the future of E-bikes, we go behind the scenes of another unique and successful career and a man who is helping to challenge the status quo in the bike Industry.

Show Notes:

Welcome to episode 2 of 'The Insider' from WorkWith Studios featuring Ryan Scardigli. Ryan, known to many in the SNB world as diggles, is an accomplished film maker and freelance marketing consultant. Having hustled his way from the states to Europe he now resides in Amsterdam and is a key player at Low Pressure Studios. We look back at how he made his break as a film maker with Method Magazine before directing the award winning series BYND x MDLS starring Kevin Backstrom and Tor Lundstrom. We look at his role as a content and marketing manager for Bataleon and Lobster Snowboards, his time at Monster Energy and what his aspirations are for the future. Ryan has been a fixture on the global snow scene for 8 years now and we go behind the scenes to uncover his story.

Episode Notes: