The Marketing Manifest
By Emil Eji
Each episode features interviews with the top 1% of marketers and business owners, who share their experiences and insights on all things marketing, business, and eCommerce.
From performance marketing to branding, growth hacking, sales and more.
Tune in to The Marketing Manifest Podcast to learn from the best and stay up-to-date on the latest marketing trends and strategies.
The Marketing ManifestOct 31, 2020
Ep. 15: Why D2C brands Should Leverage UGC Content for Performance Marketing? | Ft. Vidhu Ravinath
In this episode of The Marketing Manifest Podcast, we are diving deep into the world of user-generated content (UGC) and how it can be harnessed to benefit Direct-to-Consumer (DTC) businesses.
Our guest today is Vidhu Ravinath, the founder of Underdog Media and Scroll Stop, two agencies that specialize in helping DTC E-commerce brands scale their Facebook and TikTok ads using performance creative strategies and UGC content creation.
In this episode, Vidhu discusses the basics of user-generated content and why it is important for DTC businesses. He also explores the potential downsides of relying on UGC and strategies that businesses can implement to ensure the integrity of the content they receive from customers.
Vidhu shares insights from successful case studies of businesses that have navigated the challenges of UGC and achieved impressive results.
As we continue our conversation, Vidhu provides valuable tips and tricks for businesses to maximize the benefits of UGC while minimizing the risks. Finally, we look into the future of UGC and the trends and developments that businesses should be aware of as they seek to leverage this powerful marketing tool.
Join us as we explore the exciting world of user-generated content with Vidhu Ravinath and learn how DTC businesses can lower their customer acquisition costs and increase their reach through the power of UGC.
Follow Vidhu Ravinath on LinkedIn
Ep. 14: Why DTC brands should focus on Conversion Rate Optimisation? | Ft. Rishi Rawat
In this episode, we are diving into the exciting world of Conversion Rate Optimization (CRO) for DTC brands.
Our guest speaker, Rishi Rawat, is a true expert in the field of CRO and has helped countless e-commerce businesses around the world to increase their revenue and drive growth through effective optimization strategies.
Join us as we explore the basics of CRO and discover how it can benefit your DTC business. We'll discuss common mistakes to avoid when optimizing your conversion rates and share inspiring case studies of DTC brands that have successfully used CRO to drive revenue growth.
Rishi will also provide valuable tips and tricks for improving your conversion rates and share his insights into the future of CRO, including upcoming trends and developments to keep an eye on.
So, whether you're new to CRO or looking to take your DTC business to the next level, this podcast is the perfect resource for you. Tune in now and discover the power of Conversion Rate Optimization for your DTC brand!
Follow Rishi Rawat on LinkedIn
Ep. 13: How to become a FREELANCE Content Writer? | Ft. Jasmeet Singh
Today we have Jasmeet Singh who is a Freelance Content Writer and Storyteller
He helps brands to catch fire online via stories.
He has been into content writing for quite some time and his journey has been quite a roller-coaster ride with all the ups and downs
In this podcast, we have discussed the following topics:
1. What is Content Writing and what are the career opportunities available in India?
2. What are the different ways a person can earn through freelance content writing?
3. Does a content writer need a certification to pursue his career?
4. From the written word it has shifted more to video content and chatbots. What do you think a content writer should do at this point?
Follow Jasmeet Singh on
Instagram: https://www.instagram.com/jasmeet.says/
LinkedIn: https://www.linkedin.com/in/jasmeetsinghwriter/
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Ep. 12: How to start FREELANCING in India? Ft. Haris Aboobacker
This is the first-ever exclusive podcast I did on the topic HOW TO START FREELANCING IN INDIA with my very good friend Haris Aboobacker who is Social Media Strategist, an Entrepreneur and a Public Speaker.
This is a 1-hour long podcast and we spoke about the following point:
0:00 - Introduction of Haris Aboobacker
8:13 - How to start your freelancing career in India especially?
22:05 - What do you think is the most difficult thing in Freelancing?
31:28 - How does networking help in freelancing?
36:03 - How to avoid scams and fake jobs?
44:27 - How to charge your client?
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Instagram: https://www.instagram.com/haris_aboobacker/
LinkedIn: https://www.linkedin.com/in/haris-aboobacker/
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Ep. 11: How AI is transforming the future of DIGITAL MARKETING?
Today's episode is kinda different from the other ones!
Today we are talking completely about technology, Artificial Intelligence and how these are being influenced in the field of marketing, customer experience?
Srinivas is a part-time freelancer and pursuing his master’s in Artificial Intelligence at the Vrije Universiteit in Amsterdam.
He has been nurtured with the skill set of web and app development technologies, data analysis and Machine Learning technologies professionally.
He is into AI, not to really innovate in terms of tech, but to innovate the society and environment around us
He is an enthusiast in learning more about tech and understanding the real need for technology to only facilitate people’s life.
He is also a Nascent Entrepreneur who is attempting hard in his research to bring the best out of his values and skills for the people to cherish in the best way possible.
He is also consulting a couple of startups in terms of web and app development recently.
Follow Srinivas: https://www.linkedin.com/in/srinivas-m-8019ba199/
Check out his Website: http://srinivasmuralidharan.in/
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Ep. 10: Marketing Vs Branding | Ft. Vanshika Mehta | The Marketing Manifest Podcast
So, what exactly is branding? What’s marketing? What are the differences between the two and how can you use both to build a successful, impactful business?
This is what we are gonna talk about in today’s episode!
Marketing Vs Branding
Today we have a special guest who is none other than Vanshika Mehta,
Vanshika is a Branding & Storytelling Consultant who helps Startups and Small-Medium Businesses by telling them their true story, with a strategy, alongside appropriate content
Today, she has over 65K+ wide global audience of entrepreneurs and community builders on her Linkedin with whom she actively interacts on a daily basis by posting amazing contents
She has been featured on websites such as TapChief, Talkwalker, Vaizle and more.
Connect with Vanshika: https://www.linkedin.com/in/vanshikamehta/
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#Marketing #Branding #themarketingmanifest
Ep. 9: Sales Vs Marketing? or Sales + Marketing? | Ft. Vijith Kumar
This is such a debatable topic, right? Sales Vs Marketing?
The typical goal of marketing is to generate interest in the product and create leads or prospects
On the other hand, sales focus on converting prospects to actual paying customers.
Marketing and Sales are both aimed at increasing revenue.
They are so closely intertwined that people often don’t realize the difference between the two.
In today’s episode, we have Vijith Kumar who is a Regional Sales Manager at Routematic.
He has over 9 years of experience in Sales. He is also a Business Strategist and Consultative Selling Specialist.
Follow Vijith: https://www.linkedin.com/in/vijith-kumar-nandanam/
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Ep. 08: Why Every Business Needs Storytelling to Grow? Ft. Punita Parekh
Today, it's difficult to find a SUCCESSFUL BRAND that does not have a GOOD STORY behind it.
Stories provide meaning, create context and evoke a sense of purpose.
Most humans are more receptive to stories than compared to facts or data as stories help us relate, empathise and remember.
Which is the REAL FACT!! This is why more businesses are increasingly recognising the importance of storytelling.
Learn how to effectively design, link and tell better stories with Punita Parekh in The Marketing Manifest Podcast.
Follow Punita Parekh - https://www.linkedin.com/in/punita-parekh/
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Ep. 07: Is Storytelling an ART? | Ft. Kaushik Kannan | The Storytellers Tribe
Welcome back to yet another interesting episode on The Marketing Manifest Podcast
In this episode, we have Kaushik Kannan who is also known as “The People’s Man”
He works as a Lead Development Representative at Chargebee and is the founder of an energetic community called the Storytellers Tribe
He is a Marketer, Storyteller, a YouTuber and a public speaker who is passionate about the Power of People, Communities, Sales and Marketing.
Follow Kaushik Kannan - https://kaushikkannan.com/
Join his Community: https://www.storytellerstribe.org/
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Ep. 06: Mindset in an Entrepreneur
In this episode, we are gonna talk about Mindset in an Entrepreneur
Today we have Nishchal Jain who is a Startup Consultant, Angel investor, entrepreneur, and raps in his free time!
Going by age is just a number, at 22, he is on the board of 3 companies, has been instrumental in providing guidance to over 20 startups and entrepreneurs in the last 2 years to help them understand the dynamics of business from a 360 angle!
Follow Nishchal Jain - https://www.linkedin.com/in/nishchal-jain-710288177/
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Ep. 05: Why You Should Use Social Media for Your Business?
In this episode, we are gonna talk about Why You Should Use Social Media for Your Business?
Today we have Sohil Srivastava who is a 19-year-old Digital Marketer and is the Founder of Growth Heads Digital marketing agency which helps start-ups, SMEs, and influencers grow digitally and help them meet their business goals.
Listen now to know more!
Follow Sohil Srivastava - https://www.linkedin.com/in/sohilsrivastava/
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Ep. 04: How Important It Is To Invest Into Branding In The Digital Age?
In this episode, we have Shashwat Das who is a Brand Strategy Expert, Design Thinker, and a Creative Strategist with over 10 years of experience.
Today’s topic is all about "How Important It Is To Invest Into Branding In The Digital Age"
He built his first startup WOW Design back in 2010 and took it from zero to become one of the top design agencies in India.
He then later founded Almond Branding in 2017, which is an Award-Winning Branding & Design Agency that has been working with leading FMCG companies like Tata, ITC, Amul, Parle, Future Consumer, Kellogg’s, Dabur, 3M, etc.
Shashwat has worked with established brands as well as startups across markets and has an enriching experience of creating brands, leading teams, and growing businesses.
He has helped companies in launching new brands, revamping brands, defining categories, and achieving business growth.
If you are looking to launch a new brand or take your existing brand to the next level, Shashwat is your go-to-person.
Listen now to know more!
Follow Shashwat Das - https://www.linkedin.com/in/shashwatdas-almond-branding/
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Ep. 03: Why Businesses Need Content Marketing to Take Their Brand to The Next Level?
Hey People!
This is Emil Eji, your Host, and Welcome to the Third Episode of "The Marketing Manifest" Podcast.
In this podcast, we have Novnish Ramesh, Content & Campaign Marketing Manager at Egis Easystrips Services. talking about "Why businesses need Content Marketing to take their brand to the next level?"
He has given some amazing insights about how Content Marketing plays an important role in all businesses and how Content Marketing comes into place especially for a B2B or a B2C
Listen now to know more!
Follow Novnish Ramesh - https://www.linkedin.com/in/novnishramesh/
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Ep. 02: How LinkedIn Can Help You Grow Organically?
Hey People!
This is Emil Eji, your Host, and Welcome to the Second Episode of "The Marketing Manifest" Podcast.
In this podcast, we have Vedika Bhaia, Founder of The Fourth Square Digital Marketing Agency talking about "How Linkedin Can Help You Grow Organically?"
She has given some amazing insights about how LinkedIn can help in getting organic reach and how you can turn your target audience into prospects.
Listen now to know more!
Follow Vedika Bhaia - https://www.linkedin.com/in/vedikabhaia/
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Ep. 01: How Content Marketing Can Help You Grow Your Business in 2020?
Hey People!
This is Emil Eji, your Host, and Welcome to the First Episode of "The Marketing Manifest" Podcast.
In this podcast, we have Ambarish Essetty talking about "How content marketing can help you grow your business in 2020?"
He has given some amazing insights about Content Marketing & Strategy.
Listen now to know more!
Follow Ambarish Essetty - https://www.linkedin.com/in/ambarishessetty/
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Ep. 00: The Marketing Manifest Podcast Introduction
Hello folks,
Welcome to the Marketing Manifest Podcast.
This is Emil Eji; A Computer Science Engineer turned Digital Marketer striving to educate young people who are crazy about Digital Marketing.
We are going to bring in some amazing podcasts especially for you people who are looking to learn, implement, and grow in their career.
We will be catching up with some amazing Marketing leaders to understand their work culture, current trends, and learn about the various aspects of different industries.
Sit tight, buckle up, and don’t forget to keep your earphones plugged in because we don’t want you to miss any of the content.
Stay tuned for more!