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Marketing Meetup Podcast

Marketing Meetup Podcast

By The Marketing Meetup

The Marketing Meetup Podcast is an audio series by marketers, for marketers. Featuring live talk recordings, interviews, and discussions, The Marketing Meetup Podcast is the place for marketers to come to stay in touch, learn, and be inspired.
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A meandering conversation on Brand Purpose - CMO of KFC - Jack Hinchliffe

Marketing Meetup PodcastMay 23, 2022

00:00
27:30
Marketing leadership (no matter your job title) - Ellie Norman, Chief Communications Officer of Man Utd

Marketing leadership (no matter your job title) - Ellie Norman, Chief Communications Officer of Man Utd

  • Ellie's experience of getting the most from marketing teams

  • How to navigate in a commercial world as a marketing person 

  • Ideas on how to both manage up and down - even if management isn't in your job title

  • And, of course, taking your questions too

    Mar 27, 202457:44
    CPO/Ex-CMO of Tony's Chocolonely: Lessons in profitable, ethical marketing

    CPO/Ex-CMO of Tony's Chocolonely: Lessons in profitable, ethical marketing

    We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony’s Chocolonely, a brand committed to driving positive social change through its messaging. Takeaways: - Understand how marketing efforts align with a meaningful purpose to drive impact. - Learn practical strategies for implementing purpose-driven marketing initiatives within your own organisation. - Gain inspiration from real-world examples of a brand effecting change through purposeful marketing campaigns. Jo also explains how they balance making money whilst remaining ethical in their marketing strategies.

    Mar 20, 202457:07
    Sir John Hegarty speaks The Business of Creativity

    Sir John Hegarty speaks The Business of Creativity

    Sir John Hegarty, Co-founder and Creative Director at The Garage Soho & The Business of Creativity

    Mar 13, 202457:41
    Noah Kagan on entrepreneurship

    Noah Kagan on entrepreneurship

    Bonus episode!!


    With his new book, Million Dollar Weekend, we wanted to tap into how Noah Kagan's mind works and how we can all successfully launch a business. 0:00 - intro and doing odd things 4:00 - how do you find fun in entrepreneurship? 6:40 - how do you get over the fear and roll with the punches 12:55 - how do you fight to not create vanilla content 19:55 - Strategy vs just doing things 23:00 - test and invest

    Mar 08, 202432:41
    Marketing Effectiveness: Grace Kite and Tom Roach interview one another!

    Marketing Effectiveness: Grace Kite and Tom Roach interview one another!

    Dr Grace Kite, Founder of Magic Numbers & Tom Roach, VP Brand Strategy at Jellyfish

    Mar 06, 202457:21
    How to get more customer reviews and why they matter

    How to get more customer reviews and why they matter

    Today, we’re going to be talking about the step-by-step guide to boosting your customer reviews in 30 days, and by extension, also the easiest way to get thousands of reviews in the long term to help you grow top-line revenues, either for your own business or for your clients.

    Feb 29, 202452:18
    What are the recent changes to email marketing, and how should you react? - Eman Ismail

    What are the recent changes to email marketing, and how should you react? - Eman Ismail

    What are the recent changes to email marketing, and how should you react? - Eman Ismail

    Feb 15, 202401:02:56
    Using Whatsapp to help build community, customers and a content goldmine - Anthony Rose, Seedlegals

    Using Whatsapp to help build community, customers and a content goldmine - Anthony Rose, Seedlegals

    Using Whatsapp to help build community, customers and a content goldmine - Anthony Rose, Seedlegals

    Feb 01, 202459:18
    How to build a social media strategy step by step
    Jan 31, 202457:05
    What are 2024’s top social media trends & must-use platforms? - Sophie Miller, Pretty Little Marketer

    What are 2024’s top social media trends & must-use platforms? - Sophie Miller, Pretty Little Marketer

    In my opinion there is no one doing a better job in the world speaking about social media in a grounded way than Sophie right now - so this was a special session and great way to kick off the year.

    Jan 17, 202455:43
    how to create clear marketing budgets

    how to create clear marketing budgets

    How to build a marketing budget that gives clarity and gets buy in with Mark Smith and Martin Coyle from SmilingCFO

    Dec 21, 202355:32
    Market Research with Dana DiGregorio

    Market Research with Dana DiGregorio

    Why it matters: Market research is a pie; whether you're slicing a small piece or devouring the whole thing, let's make it delicious at every level.


    - Beginning: Get a taste of basic methods that don't cost a fortune.

    - Intermediate: Savour techniques to dig deeper without digging into your wallet.

    - Advanced: Master the gourmet skills of insightful research on a budget.


    **************

    Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.


    Braze - a leading comprehensive customer engagement platform that powers interactions between consumers and the brands they love.


    Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.


    Redgate Software - Now hiring marketers!


    Storyblok - the only CMS you’ll ever need. The headless content management system that empowers 100,000+ developers and content teams to create better content experiences across any digital channel.


    Klaviyo - Create automated, hyper-targeted messages at scale — for faster, more efficient growth.


    Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.

    Dec 13, 202358:40
    How to find focus (for you and your boss!) - Wendy Melville
    Dec 08, 202359:32
    How to create high-impact content when your resources are stretched

    How to create high-impact content when your resources are stretched

    Author of High-Impact Content Marketing, this webinar is with Purna Virji. She’s a Principle Consultant at Linkedin, an international keynote speaker, a coach, a trainer, and she’s WICKED.

    Purna took to the stage to share how even on a stretched budget, you can create high-impact content which drives results. She covered:

    ✖️ How to turn one idea into multiple fresh, unique pieces of high-performing content.

    ⏰ How to make the most of limited time to create content that actually lands with impact.

    🌲 How to create evergreen content that just works, year after year.


    Read the session write-up or watch the webinar back here https://themarketingmeetup.com/events/how-to-create-high-impact-content-when-your-resources-are-stretched/


    Nov 30, 202356:58
    Transform your marketing career by being a better public speaker

    Transform your marketing career by being a better public speaker

    Amongst many exciting and impressive things (like sitting on the TMM board, founding a marketing agency, running a lot, etc.) Max Hoppy is one of the co-founders of The Keynote Club – a place to help marketers get better at public speaking. 

    This presentation takes a look at why Max believes that most marketing problems aren’t actually marketing problems, and how public speaking can solve a lot of them.

    In short, it’s about how marketers can speak with more confidence. 

    Nov 23, 202357:09
    How to get buy-in on your marketing ideas

    How to get buy-in on your marketing ideas

    Helen Edwards from Marketing Week's Mini MBA.


    Helen talks about how to get wider business buy-in to your marketing efforts so you can get things done, essentially, how to get marketing a seat at the table and decision makers to sign off on our ideas. To avoid being relegated to the ‘colouring-in department’, Marketing must leverage all of the 5 P’s and that means engaging with and getting the support of the rest of the business. To put it simply, to get stuff done you need their buy-in. - Learn what the language of business is, and how to speak it - Find out when to bring in the rest of the team, to help you move forward - Hear practical case studies of when this has been done well before

    Nov 15, 202357:33
    Copywriting: it’s more important than you think

    Copywriting: it’s more important than you think

    Vikki Ross, Dave Harland, and Eddie Schleyner took to the TMM stage and what followed was an awe-inspiring, fist-pump-inducing, loud-whooping-filled session.

    We laughed, we cried, we gave standing ovations (no, really) as these three wordsmiths explained:

    😂 Why it’s far better to be funny than forgettable

    🤖 Why human creativity will trump AI chatbots every time

    👃 Why the best copywriters are infinitely curious/nosy

    You really don’t want to miss the replay of this one

    Nov 09, 202301:03:14
    How to create goals that drive action - Jo Royce

    How to create goals that drive action - Jo Royce

    How to create goals that drive action - Jo Royce

    Oct 26, 202301:00:47
    How to effectively use AI to save you time - Billy Jones, VP of Marketing, Hootsuite

    How to effectively use AI to save you time - Billy Jones, VP of Marketing, Hootsuite

    AI – it’s the topic on everyone’s lips. And more specifically, we all want to know how we, as marketers, can use it to help us be better at our jobs, and do a lot more with a little. This webinar was a Q&A between Joe and Billy Jones – VP of Marketing at Hootsuite. They discussed:

    🧠 How you can use AI in your marketing activity

    🧠 How to write great prompts to get the most out of AI tools

    🧠 How to navigate the ethics and legalities of using AI in business

    Oct 24, 202355:13
    How Hannah Williams built a business live-scribing events - Scribble Inc

    How Hannah Williams built a business live-scribing events - Scribble Inc

    Hannah Williams is an incredibly talented illustrator who attends events and draws what she sees and hears LIVE into the most beautiful visual summaries for companies to keep, use and share.


    If you want to see some of those visuals you can watch this episode back on our Youtube channel but I think even without her drawings, you’re going to come away feeling inspired about how Hannah has created a niche business and worked with some huge brands.

    Oct 17, 202321:11
    Six practical briefing tips to help you write better briefs - Gareth Turner, Big Black Door
    Oct 16, 202359:17
    How to write cold emails that don't make people want to ram sharp objects up their nostrils - Dave Harland

    How to write cold emails that don't make people want to ram sharp objects up their nostrils - Dave Harland

    Dave Harland is a brilliant copywriter who gets frustrated with the spam he receives via LinkedIn and email. When he's not trying to scam the scammers, he is helping brands write copy that genuinely converts.


    Dave is a thoroughly nice chap who gave a very entertaining talk in Manchester. We hope you love it!


    Oct 05, 202324:09
    Practical tips for smashing your first-call pitch - April Dunford, Author of Obviously Awesome

    Practical tips for smashing your first-call pitch - April Dunford, Author of Obviously Awesome

    Close your eyes and imagine a Q&A session with not one, but two lovely hosts. Now, open your eyes.

    For this session, Joe was joined by the wonderful Diane Wiredu – a messaging expert and the founder of Lion Words. Diane spends her days helping SaaS and B2B businesses find their message market fit.

    The pair interviewed the bestselling author of Obviously AwesomeApril Dunford. April is a consultant and the world’s leading expert on product positioning. She has spent 25 years working as a VP of Marketing at fast-growing tech companies and launching 16 different products to market for businesses large and small.

    In this session they investigated:

    📞 The importance of the first-call pitch

    ⚾ How you can tighten up your positioning so that your pitch hits a homerun.

    🔑 Making sure you make the most out of your pipeline

    Oct 02, 202358:44
    When should marketers start investing in brand as well as performance marketing? - Dr Grace Kite

    When should marketers start investing in brand as well as performance marketing? - Dr Grace Kite

    Dr Grace Kite is a business economist and the incredibly lovely founder of magic numbers –  a company full of data people who have excellent people skills. 

    In this session, Grace investigated the tipping point between performance and brand spend, to provide us with all important case studies to show when we should be investing in both. 

    Read on to find out:

    • 🔛 When you should switch on both brand and performance (Backed up by data from well-known eCommerce companies).
    • 💬 How you can communicate this point to your team and leadership.
    • 🕵️‍♀️ And, how you can then prove that it is all working.
    Sep 25, 202358:38
    What do you need to know about SEO in an AI world? - Areej AbuAli, Crystal Carter, Azeem Ahmad

    What do you need to know about SEO in an AI world? - Areej AbuAli, Crystal Carter, Azeem Ahmad

    For this session, we had 3 verifiable SEO legends take to the virtual stage. 

    • Azeem Ahmad is a digital marketer with almost ten years experience in multichannel marketing, currently working at ASSA ABLOY.
    • Crystal Carter is the Head of SEO Communications at Wix who loves to help SEOs and Wix users understand how to drive digital results.
    • Areej AbuAli, is an SEO consultant, the founder of independent agency, Crawlina, and the founder and chief community builder at Women In Tech SEO – a global community for women in the Technical SEO field.

    This Q&A panel covered how AI has impacted SEO, and what you can do about it. Highlights included:

    • 🧩 Discussing what has changed and what remains the same
    • 🧠 Learning how to approach your SEO efforts in this AI world
    • 🕵️‍♀️ Finding out how you can apply it in your own world – particularly if you’re working with little or less than you’re used to.

    It was a session full of love and wonderful humans sharing resources and compliments. 

    Watch the full webinar back above, or read on for the key takeaways.

    Sep 18, 202301:01:27
    How to build a marketing strategy - Kerry Thorpe, Ben & Jerry's + Molly Baker, Indie Consulting

    How to build a marketing strategy - Kerry Thorpe, Ben & Jerry's + Molly Baker, Indie Consulting

    How to Build a Marketing Strategy that Means More Direction, Less Wasted Spend, and Extra Productivity


    A great strategy underpins everything we should be doing as marketers. But, ‘strategy’ is something everyone speaks about, but few tell you how to actually build. In this session we will:


    - Define what a great strategy looks like

    - Show you how to build one

    - And teach you how to implement it in the real world


    ****************


    Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.


    Impression - Impression are digital growth specialists, defining and delivering integrated digital strategies that transform market players into market leaders.


    Braze - a leading comprehensive customer engagement platform that powers interactions between consumers and the brands they love.


    Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.


    Redgate Software - Now hiring marketers!


    Storyblok - the only CMS you’ll ever need. The headless content management system that empowers 100,000+ developers and content teams to create better content experiences across any digital channel.


    Klaviyo - Create automated, hyper-targeted messages at scale — for faster, more efficient growth.


    Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.

    Sep 07, 202357:51
    Mark Ritson - Marketing for Small Businesses [Replay]
    Aug 08, 202301:06:59
    Growth Mindsets and how to cultivate one - Head of Marketing Excellence at Innocent, Katie Martin

    Growth Mindsets and how to cultivate one - Head of Marketing Excellence at Innocent, Katie Martin

    For the final webinar of season 10, we were joined by the ever-lovely TMM community member, Katie Martin.

    Fun fact #1 about Katie - her great, great, great grandfather invented the Terry’s Chocolate Orange!

    Fun fact #2 - Katie has spent the last 12 years working at innocent - which means she really knows her onions (and bananas) when it comes to marketing, change and growth.

    Which is exactly what this session was all about. Over the course of an hour, Katie covered:

    🍌 the ingredients needed for embracing change

    ❓ the importance of curiosity

    🌳 why cultivating a growth mindset matters

    Katie’s answers to the community questions were just as thoughtful as her presentation, so do give the full thing a watch below, or read on for the key takeaways.

    Aug 04, 202301:00:40
    James Peach - How to bring your best self to work

    James Peach - How to bring your best self to work

    James is the former brand director for Vinted, over their huge period of growth. He also held prominent marketing roles at Google, Uber, and Innocent.


    He is an adventurer who clocked 41,000 km over 38 countries on his bike, hiked across Argentina and Norway, kayaked the width and climbed the height of the UK non-stop - for which he was awarded as a fellow of the Royal Geographical Society.


    He regularly gets described using words like 'The most informative, thought-provoking and entertaining speaker we've ever had'.


    Oh and he’s a really nice chap too.


    In this episode, James not only touches on some marketing fundamentals but helps us all realise how we can be better people when turning up to do our jobs.


    I think you're going to love this episode!

    Jul 27, 202357:18
    Marketing Careers: What you need to know about getting to CMO - Jon Evans, The Uncensored CMO

    Marketing Careers: What you need to know about getting to CMO - Jon Evans, The Uncensored CMO

    Marketing Careers: What you need to know about getting to CMO - Jon Evans, The Uncensored CMO

    Jul 20, 202301:01:37
    Six marketing principles from the Barbie Movie if your budget doesn’t extend to hiring Margot Robbie

    Six marketing principles from the Barbie Movie if your budget doesn’t extend to hiring Margot Robbie

    The Barbie marketing team have been doing a BRILLIANT job.

    Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes tours with Margot Robbie and more. The team behind advertising the new Barbie Movie have been doing a BIG job, gathering their efforts behind the Barbie film, to be released on July 21st.

    The attention feels impressive. Barbie had been struggling to remain relevant for quite a while. From her peak in the 90s as the unchallenged queen of the dollhouse, Barbie’s sales saw a sharp drop in the following decades – eight successive quarters of decline was reported in 2015.

    Yet by 2021, the brand posted record sales of $1.7 Billion for Mattel. While 2023 started with “profits and revenue had fallen short of forecasts” it feels like momentum is gathering behind the film on social media, at the very least

    But I can’t help shake the feeling that building an entire house and having Margot Robbie showing the internet around it isn’t available to most marketers.

    So, here are six principles we can take from Barbie, but applying them in a world that feels a bit closer and available to the rest of us...

    Jul 13, 202308:00
    How to build an engaged community: Sophie Miller (pretty little marketer) & Olivia Hanlon (Girls in Marketing)

    How to build an engaged community: Sophie Miller (pretty little marketer) & Olivia Hanlon (Girls in Marketing)

    Sophie and Olivia have built amazing communities within the marketing industry. In this Q&A session, we find out how they've done it, why they've done it and some of the reasons they've been so successful.


    So if you're keen to build your own engaged community online, this is a 'must-listen' episode

    Jun 27, 202357:52
    How to speak on camera with confidence - Nausheen I. Chen

    How to speak on camera with confidence - Nausheen I. Chen

    “Confidence doesn’t come before doing the scary thing. It comes from doing the scary thing.”
    That’s Nausheen I. Chen’s philosophy on public speaking. In fact, that’s Nausheen’s philosophy on speaking, full stop. Whether you’re giving a presentation at work, talking on a zoom call, or you’ve been asked to contribute in a meeting, speaking up and out can be terrifying.
    In last week’s webinar, speaking coach, multiple Ted X presenter, and all-round legend, Nausheen, shared her advice on how to speak on camera with more confidence.

    She covered:

    🛣️ her journey to becoming an executive speaking coach
    🔈 why it’s important to project confidence 

    ⭕ how to build positive feedback loops into your speaking opportunities


    Jun 16, 202301:02:02
    Conscious creativity: Marketing without costing the earth - Jax Davey and Seb Royce, Neuvo

    Conscious creativity: Marketing without costing the earth - Jax Davey and Seb Royce, Neuvo

    Conscious creativity: Creativity without costing the earth - Jax Davey and Seb Royce, Neuvo

    Jun 05, 202348:47
    The basics of marketing are available to us all - how to build a basic marketing strategy for small businesses, Joe Glover

    The basics of marketing are available to us all - how to build a basic marketing strategy for small businesses, Joe Glover

    If Aliens landed on planet earth and walked into a marketing conference, they would be forgiven for thinking that the only companies who engaged in marketing activity was Apple, Patagonia, Nike, and the overlord of our profession was Ryan Reynolds.


    Now - I’m not saying the world wouldn’t be a better place with Ryan Reynolds in charge - he is a handsome and talented man. And undeniably these companies smash it in their own ways. But it’s a misnomer to believe that we should all be following their example.


    Imagine two friends, Mary and Timmy, standing next to each other by the waterside. 


    As the sun sets, Timmy starts throwing pebbles into the lake - seeing the ripples spread slowly and calmly across the surface of the water. 


    Mary isn’t like that though - Mary summons her inner hulk and grabs a boulder, catapulting it into the water nearby. The ensuing waves engulf Timmy’s efforts making him sad inside.


    Paul Dyson’s now famous study into the factors that impact ad effectiveness place ‘brand size’ squarely at the top (i.e. if you’re famous - you’re going to land with more impact). According to YouGov 99% of the UK’s businesses are SMEs. While imprecise as a measure, broadly this speaks to the idea that most of us are playing with pebbles - not boulders. Put another way - being a world famous movie actor is not hugely replicable.


    Acacdotally this rings true: most marketers I chat to at The Marketing Meetup are sat alone, or in a small team on an industrial estate outside Newmarket (other market towns are available) with single glazing and a boss who sees marketing as either the selling department or crayon department. A far stride from the steel and glass of the Nike’s of the world.


    So - what is at our disposal? 


    Well for the most part while the temptation is to want to chat about sophisticated mass marketing and the long and the short of it, just getting the fundamentals of marketing right puts us at an advantage over most of our competitors in an industry where most of us (including me at the beginning of my career) spent time pinging between tactics. 


    In essence, what most marketers lack is a proper strategy. But for those with minimal resources - how do we create something that allows us to create a realistic strategy that is actionable and likely to be actually used and not sit in a document? Well, hopefully, this helps…

    Jun 01, 202310:18
    Ads in Times Square. Educating an audience. And, building a team - Thomas Peham, VP Marketing, Storyblok

    Ads in Times Square. Educating an audience. And, building a team - Thomas Peham, VP Marketing, Storyblok

    Thomas Peham is the VP of marketing at Storyblok - a rapidly growing CMS who is on a fascinating marketing journey.

    May 30, 202347:45
    How to build incredible collaborations - Jordan Schwarzenberger, Co-Founder of Arcade Media

    How to build incredible collaborations - Jordan Schwarzenberger, Co-Founder of Arcade Media

    Jordan Schwarzenberger is co-founder of Unboxed, Arcade Media and manager of  @Sidemen  In today's Q&A he talks about how to build effective collaborations. In this podcast, Jordan Schwarzenberger, manager of The Sidemen, shares how to build incredible collaborations. Jordan has worked with some of the biggest names in the music industry, and he shares advice on how to build relationships with others in the industry. If you're looking to build relationships with others in the industry, be sure to watch this video! Jordan shares some tips on how to build collaborations that will result in success. Whether you're a creator or a marketer, this video will help you find the connections you need to make your dreams a reality!

    May 18, 202353:52
    How to write more like yourself - Amy Elliott, Lightbulb Media

    How to write more like yourself - Amy Elliott, Lightbulb Media

    Amy Elliott is Head of Copy at Lightbulb Media – an agency based in Manchester who provide digital marketing support without the BS.

    Amy took to the TMM stage to share an energetic, fun-filled session where she covered the value of individuality in writing, and how to escape the trap of using other people’s templates. It was a mini copywriting masterclass, full of anecdotes, applicable frameworks, and of course, really good words.

    May 17, 202349:16
    How to create the bare minimum marketing strategy - Joe Glover, Co-Founder of The Marketing Meetup

    How to create the bare minimum marketing strategy - Joe Glover, Co-Founder of The Marketing Meetup

    Recently I was approached by a micro business about how they could market themselves.
     
    They had little budget to pay for professionals - and it quickly became apparent they were in danger of pinging from one tactic to another.
     
    I see the same thing play out in marketing teams across the land - particularly for those in small or solo marketing teams (I was in that camp for a long time!)
     
    So while I wanted to bang on about 'salience', 'the long and the short of it' and much more - that wasn't their requirement.
     
    So it got me thinking about the minimum marketing strategy I think people create to give purpose and consistency to their work.
     
    And on Friday at 09.30, I'll share how to build it. We'll be ignoring a lot of nuances, but a little strategy is better than no strategy at all. 

    May 09, 202356:09
    Is marketing evil? Now and then, someone forces us to ask

    Is marketing evil? Now and then, someone forces us to ask

    Marketing is inherently neither good nor bad, but as the general public often remind us, we should always question its purpose and how we use it.

    May 03, 202304:35
    AI for marketing humans - Kirsty Fraser, Movable Ink

    AI for marketing humans - Kirsty Fraser, Movable Ink

    Today's TMM webinar doesn't start from a place of 'look at AI'.
    It starts from a place of 'this stuff is big and interesting, now - how can we as marketing humans actually use it to improve our lives?', exploring:
    🚀 The basics of AI and how it can benefit your marketing efforts
    🚀 Real-world examples of AI in action in marketing
    🚀 Practical tips for implementing AI in your marketing strategy
    🚀 Future trends and opportunities in AI for marketing

    Apr 26, 202356:44
    Unstoppable Sales: The secret to laser like conversions from your content, automation and funnels - Andrew and Pete

    Unstoppable Sales: The secret to laser like conversions from your content, automation and funnels - Andrew and Pete

    Stop guessing what content and sales messages you think will work to convert customers into sales and instead discover the never-before-discussed-secret to KNOWING exactly what will work to convert customers with laser like precision, so that you can build funnels, content and automations to drive more sales than you could ever imagine.


    Andrew and Pete have been dubbed, 'The best content marketing speakers on the planet' and ensure a fast pace engaging talk to change your thinking around marketing and sales forever.


    ******************


    Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.


    Impression - Impression are digital growth specialists, defining and delivering integrated digital strategies that transform market players into market leaders.


    Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.


    Brand Recruitment - An amazing marketing recruitment company based in Cambridge, UK and wonderful supporters of the meetup.


    Redgate Software - Now hiring marketers!


    Storyblok - the only CMS you'll ever need. The headless content management system that empowers 100,000+ developers and content teams to create better content experiences across any digital channel.

    Apr 19, 202301:02:35
    The man who built a $22 million business, sold it, then gave the money to a foundation: Reflections of a remarkable human - Derek Sivers

    The man who built a $22 million business, sold it, then gave the money to a foundation: Reflections of a remarkable human - Derek Sivers

    The man who built a $22 million business, sold it, then gave the money to a foundation: Reflections of a remarkable human - Derek Sivers

    Mar 29, 202301:03:50
    How to smash marketing freelancing and growing your own business - Eman Ismail, Eman Copy Co

    How to smash marketing freelancing and growing your own business - Eman Ismail, Eman Copy Co

    On Tuesday morning, Eman Ismail took to the virtual stage for the last of the season 9 webinars.

    Eman is a freelance pro, the founder of Eman Copy Co, host of the Mistakes That Made Me podcast, and most recently, the cover star of Freelance Magazine. 

    The setup for Eman’s session was a guide for how to successfully smash the freelance life.What followed was an hour of practical advice, thoughtfulness, and so much positivity. Eman embodies what we value most at TMM.

    Eman’s working story is impressive to say the least. Back in 2018, after a stint in-house at a charity, Eman set up shop as a pen-for-hire - a copywriting freelancer. With a 2-year old son in tow, the first few years were not easy. Eman explains how they cycled through feast and famine mode, figuring out how to make it work. Then, Covid hit, and Eman’s childcare setup went out the window. Now, in 2023, she’s a mama of 2 with a 6 figure copywriting business who enjoyed 7-8 months of self-funded maternity leave and all of the freedom and flexibility to work in a way that works for her family. How did she do it?

    Watch the video playback here or read on for Eman’s 6 tips to go from surviving to thriving as a freelancer.


    Mar 23, 202358:22
    How to market like Innocent Drinks - Kirsty Hunter, CMO

    How to market like Innocent Drinks - Kirsty Hunter, CMO

    How to market like Innocent Drinks - Kirsty Hunter, CMO

    Mar 16, 202359:48
    The 10 things I wish I had known when I was 25 - Jon Evans, System1 and The Uncensored CMO Podcast

    The 10 things I wish I had known when I was 25 - Jon Evans, System1 and The Uncensored CMO Podcast

    The things I wish I had known when I was 25 - Jon Evans, System1 and The Uncensored CMO Podcast

    Mar 13, 202343:47
    How to sell on social media - Kirstie Smith, Cake

    How to sell on social media - Kirstie Smith, Cake

    Kirstie has lived in the social media, agency leader and e-com space for most of her career. She has a great understanding of how to build a marketing strategy that allows you to grow audiences and connections that ultimately turn into paying customers.

    With all this experience, we set Kirstie a big challenge, asking her to answer the million-dollar question – “how do you sell on social media?”

    That’s a big question. And really one without nuance, there is B2B, B2C, DTC after all… And yet – the amazing Kirstie shared some wonderful strategic points, and then provided some tactical tips, too.

    In this webinar Kirstie shares some of the secrets of effective selling on social media.

    Mar 09, 202355:41
    How to build your profile on Linkedin: Company and Personal Profiles - Lea Turner and Michelle Raymond

    How to build your profile on Linkedin: Company and Personal Profiles - Lea Turner and Michelle Raymond

    How to build your profile on Linkedin: Company and Personal Profiles - Lea Turner and Michelle Raymond

    Mar 02, 202357:00
    The 5 secrets of marketing leadership - Thomas Barta

    The 5 secrets of marketing leadership - Thomas Barta

    Thomas Barta, Founder of The Marketing Leadership Masterclass

    Feb 22, 202301:02:05
    [REPLAY] How to resonate more deeply with your audience - Jay Acunzo

    [REPLAY] How to resonate more deeply with your audience - Jay Acunzo

    How to resonate more deeply with your audience with Jay Acunzo

    Feb 20, 202356:29